D&J-Denimsandjeans is thrilled to welcome Chanel Merchants to the 7th edition of our Bangalore show on May 14-15, 2025! In a brief conversation, we gained valuable insights into their presence in India and their work. Chanel Merchants is poised to make a significant impact in the Indian market, and we’re excited to see their offerings at our event.
Chane Merchants have integrated operations with in-house design, production & packaging along with experienced team serving global brands. Quick response vendor with low MOQs & short lead times. Strong design team offering seasonal trend-driven collections.
Please share some details about the background of your company .
Chane Merchants Private Limited was setup in Ahmedabad, India in 2023 with the aim of manufacturing quality denim garments for Indian brands and big box retailers. We specialise in high fashion and quick response.
We have a strong leadership, planning, production and merchandising team with over 50 years of combined experience of dealing with top international brands and retailers like Levis, Cotton On, Woolworths, Polo (SA), TFG group (SA) etc. We have started off with a monthly capacity to produce 45000 units a month with an expansion plan to get to 125000 units a month by the end of FY 2025-26
Why did you plan to come to India for manufacturing jeans ?
Retail in India has evolved substantially over the last decade or so. The market which was essentially unorganised stand-alone mom and pop stores has been completely disrupted by organised players like Reliance, Myntra, Aditya Birla, Tata etc.
However, manufacturing in India still remains pretty much fragmented and unorganised, unable to cater to the demands and pace of organised retail. We feel there is a deep vacuum for organised manufacturing with proactive product development, strong merchandising and great production planning and we are here to fill that vacuum
What do you think is more imp- the local market in India or the export market ?
Both markets are important because there is a merit to having customers with varying annual shopping seasons and trends. While it maybe a Diwali or Eid or Durga Puja in India, its Christmas and Easter overseas. Having both domestic and export buyers helps a manufacturing unit mitigate the risks of seasonal buying and capitalise on varying buying trends.
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