Guests including Anastasia Karanikolaou, Rickey Thompson and Yris Palmer gathered at the Sunset Tower Hotel for the fragrance house’s latest launch.

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Rhude Spring 2027 is a particularly interesting collection for your menswear denim tracking.

Rhuigi Villaseñor is pushing Rhude further into a post-street wear, luxury-sportswear direction, incorporating football culture, Americana, and more sophisticated tailoring. Fall 2027 is a collection exploring the integration of sports and fashion.

There are several important denim looks in the Spring 2027 collection:

Light blue denim jacket and matching jeans – a perfect denim tuxedo

Light blue denim double breasted blazer worn with matching jeans, particularly significant because it treats denim almost like tailoring/suiting. A very important denim trend for the coming seasons.

It’s a continuation of a broader 2026–27 men’s movement toward tailoring denim. Instead of jeans being exclusively casual streetwear, denim is being cut into blazers, suit-like jackets, and coordinated sets.

Also noteworthy is the fact that Rhude isn’t returning to skinny denim. The jeans are relaxed and roomy. But what is important is that the styling becomes more elevated. This also fits the broader Spring 2027 menswear shift toward mixing casual denim with tailored and luxury pieces.

Check out more denim looks in our gallery below.

You can shop for Rhude items from the current collection at FWRD, Neiman Marcus, and at SSENSE.

The post RHUDE – Spring 2027 Menswear Lookbook first appeared on Denimology.

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The Finish Line Is In Sight, Plus Custom Japanese Selvedge Jeans and Some Heavyweight Drops

I’ve said this many times before: what got me hooked on raw denim more than anything was the fades. The jeans aren’t “finished” when you put them on; you do the finishing. That magical transformation takes sweat, blood and tears—sometimes literally in the first few weeks, but it’s totally worth it.

Watching the denim change has always mattered more to me than showing off the result. But having other denimheads recognise my achievements does feel good. I imagine that’s what it feels like to show up for the first beach day of the season with the six-pack you worked on all winter.

Fading competitions make that personal obsession communal. There have been a few great ones over the years, but nothing as well-organised and inclusive as the Indigo Invitational. It’s easy to join and, relatively speaking, easy to finish. And while you should do it for the fades, there’s absolutely nothing wrong with going for the podium. Next week, Year 5 of the competition is in the books.

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SOSOBROTHERS: The Japanese Selvedge Is Here

Last week I broke the story. Today they’re live.

SOSOBROTHERS bought 100 metres of each Japanese denim, and there’s no guarantee either comes back. 

If one caught your eye last week, you can order it now. And if you didn’t have a look yet, click through and start with the story.

Tellason: Your Jeans Deserve a Proper Belt

The idea is pretty simple: a proper leather belt made in England by Barnes & Moore, using full-grain J&FJ Baker leather that’s oak-bark tanned for 12 months, with hand-cast copper hardware.

Pete Searson has worn his for three years without oiling it. On its own, that makes a pretty convincing case to get one—but I’d still suggest you read the story first.

Indigo Invitational: Final Submission by Sep 7

If you’re still chasing that podium, here’s the practical bit: final submissions close September 7th at 23:59 Tokyo time. No late submissions, so if you miss it, you literally stumbled right before the finish line.

You need four photos: two unedited updates, front and back, plus two highlight shots. Don’t make the collage yourself—the Indigo Invitational will handle that (in other words, Bryan does that for you).

I’m back on the judging panel this year. If you want your photos to stand out, our photo guide is worth a read before you shoot and share.

Long John: 15 Years and a Pair of Red Wings

Wouter Munnichs and I started our sites in the same year, and I’ll admit that in the beginning I probably saw him more as a rival than anything else. Fifteen years later, I think of us much more as colleagues—and good friends.

One thing Wouter is much better at than me is shamelessly promoting what he does. I mean that entirely as a compliment. I wish I were better at it. So, naturally, he isn’t letting Long John’s 15th anniversary pass quietly.

To celebrate it, he’s doing a limited-edition Red Wing project that will be revealed at Black & Blue on September 26th. Reading between the lines of the announcement, it sounds like an existing pair of Red Wings reworked with a denim element, using denim from Denim.lab and involving an official Red Wing repair specialist.

Read the story here—and subscribe to Wouter’s newsletter to stay in the loop.

Brave Star: Going Heavy

Brave Star has been unusually busy lately. On a recent call, Mik gave me some useful context: Japanese selvedge is getting harder to secure consistently, which helps explain the constant flow of drops, restocks and pre-orders.

From the latest batch, these are the ones I’d look at:

• 23 oz. Colossus – Kaihara denim woven in a 4×4 construction rather than the usual 3×1. Pre-order in three fits.
• Reaper Heritage Black (21.5 oz.) – Black warp with a natural weft. Heavy, but not black-on-black. Pre-order.
• Blizzard Nep Panhead (10 oz.) – Lightweight neppy selvedge in the loose buckle-back fit. Pre-order.
• Brownstone Ironside (13 oz.) – Indigo warp, brown weft. 50 jackets, in stock now.
• Herringbone Mojave Western Cut (13 oz.) – In stock now, but only 72 pairs.
• Herringbone Die Hard Double Knee (14 oz.) – Herringbone in the double-knee workwear fit. Pre-order.

Gustin: 18 oz. Selvedge for $149

Ever since I published my guide to heavyweight selvedge jeans last autumn, it’s been one of the steadiest performers on the site. And Gustin keeps putting out more of it.

The One Eight is 18 oz. raw selvedge with a dark indigo warp, white weft, slub yarns and red selvedge ID. At $149, that’s a lot of denim for the money—and a pretty straightforward place to start if you want to try heavyweight.

I’ve reviewed their jeans in two of Gustin’s core selvedge denims, so if you’re not sure what to expect from the brand, start there.

Also worth a look: the Japan Loose Slub, the Japan Broken Twill, and the 12 oz. Vintage Corduroy Workshirt.

Other Things Worth Your Attention

• Three heavy drops at Franklin & Poe – The Buzz Rickson’s 1941 Aero A-2 is back in stock for the first time in over a year, three new cuts in Oni’s 15 oz. green-cast selvedge have arrived, and Red Wing has finally added the Iron Ranger 8000 in Oro Legacy to the Heritage line—and it’s now at Franklin & Poe.
• The New Japan Blue at Redcast Heritage – Rebranded and relaunched with a new 12 oz. sanforized selvedge line in Wide Straight, Straight, and Slim Straight, plus a Type II jacket with blue cowhide patch and blue selvedge ID.
• New at Brooklyn Clothing – First FW26 Merz b. Schwanen delivery, Studio D’Artisan’s new Ishikawadai Regular Straight and 15 oz. Relaxed Wide Straight, plus the 21 oz. Iron Heart 777 returning September 1st at 9am MST in indigo and overdyed indigo.
• The Ripper Shirt from KATO – Heritage double-pocket shirt in triple-twisted plaid, back for the season.
• New arrivals at Cultizm – Rogue Territory wax canvas, 3sixteen sashiko, Kaptain Sunshine black denim, Unmarked Boondockers, Warehouse limited 30th-anniversary S1003XX WWII jeans in Kurabo denim, new orSlow and fatigue pant restock, Fortela washed Japanese selvedge, and Cultizm’s first womenswear after more than 20 years. Phew!
• 20% off selected items at Cultizm – Use code SALE20 at checkout.
• Two picks at Hinoya – The Burgus Plus Lot.955, natural indigo selvedge in the 1955 model; and an A Vontade x Hinoya exclusive, a 14 oz. 1937 selvedge wide fit built from deadstock denim.
• 15% off at Self Edge this weekend – Everything except Iron Heart, Good Art, and hems/repairs is 15% off through September 1st at 9am PDT. Use code summer26 online.
• Göteborg Manufaktur x Indigofera blanket – To mark ten years in business, the Gothenburg shop made a limited wool blanket with Indigofera, woven in Norway by Røros Tweed from 100% Norwegian wool.
• Heddels on when to wash your raw denim – A useful take on the question nobody agrees on. If you want my take on it, check out the washing and denim care guides.

Building My Brand: Solving the Sizing Problem

One of the hardest things about selling jeans online is that I can’t do what I do in a shop.

When I’m working at the store in Copenhagen, I can look at someone and make a pretty good guess at their size. I know which fit will probably work for them, which won’t, and why. That kind of guidance disappears the moment you move online—and for a brand like Weirloom, where the jeans are a considered purchase and sizing matters, that’s a real problem.

What I’ve done so far is provide detailed measurements for every size, which works well. But it puts a lot of work on the customer.

I’d been looking for a better solution since before I launched. Virtusize was already on my radar—it’s what Nudie and plenty of other established brands use. I even reached out to them, but at the time it was enterprise-level software. For a startup brand on Shopify like Weirloom, it simply wasn’t an option.

Then they got back in touch. They were building a Shopify version and asked if I wanted to help shape it. I gave them feedback along the way, they implemented several of my suggestions, and now it’s live on the Weirloom webshop—and available to other Shopify stores too.

What it does is pretty simple: instead of asking you to measure yourself, Virtusize lets you enter your height and weight and shows you how a pair of Weirloom jeans will fit. No tape measure required.

If you run a Shopify shop and sell anything where fit matters, it’s worth looking at.

Disclosure: Virtusize gave me complimentary access during the trial period, and that continues for now. This isn’t sponsored. I’ve been looking for a solution like this for a long time, and this is the best one I’ve found for the online fit problem—especially for Shopify stores.

From the Archive: SOSOBROTHERS Buying Guide

If the Japanese selvedge release has you looking at SOSOBROTHERS for the first time, start here.

The guide walks you through the made-to-order process, fits, measurements, fabrics and lead times—basically the things I’d want to know before placing an order.

The post Why Raw Denim Becomes a Hobby, Passion, and Obsession appeared first on Denimhunters.

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Dark indigo denim is one of the clearest denim trends for Fall 2026. In fact, it has moved beyond a niche runway direction into a broadly recognized seasonal trend.

What makes the Fall 2026 dark indigo different is that it is cleaner and richer, as opposed to the heavily faded blue we’ve seen in recent seasons.

Think: deep indigo rinse like raw denim, a saturated, almost ink-blue color. The denim is mostly rigid 100% cotton.

As for the fits, straight, slim cigarette, bootcut, barrel, baggy, and wide-leg. The relaxed and baggy fits are definitely the most popular ones.

Also to remember is the fact that deep indigo creates a uniform, saturated color that looks polished and expensive.

Scroll down to find our team’s favorite picks available to shop for. Go ahead and be “fashinably” fashion forward right now!

For Her

For Him

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DL1961 has its Pre-Fall/Fall 2026 looks out now, and it is quite relevant to the Fall 2026 denim story.

Meaning, there’s another strong piece of evidence that Fall 2026 is NOT a return to skinny jeans. DL1961’s Pre-Fall looks are actually featuring baggy, loose-straight and tailored straight silhouettes.

DL1961 Fall 2026 denim directions:

Baggy is still very much here
DL1961 specifically says its bestselling Alex Baggy returns for Pre-Fall in new washes, with a slightly lower-on-the-hips, slouchy silhouette. That’s a very direct confirmation of the continued baggy/low-slung direction for the coming seasons.

Loose straight is another major shape
The new Kaylen Loose Straight appears in the richer Savannas wash, paired with a coordinating boxy denim jacket. DL1961 describes Pre-Fall as having richer washes and refined silhouettes.

Straight jeans are getting more polished
The Cate Classic Straight is a high-rise, tailored straight leg with a vintage-rigid appearance but feels actually softer.

Darker/richer denim is important
The Fall assortment is moving away from the very pale, washed-out summer palette toward deeper indigos, dark neutrals and richer seasonal washes.

Have a look at our gallery below to see the best looks from DL1961’s latest drop.

The Pre-Fall 2026 collection is available to shop for right now on the brand’s website. And you can also shop for DL1961 at Nordstrom, Bloomingdale’s, and at Shopbop.

The post DL1961 Pre-Fall 2026 Lookbook first appeared on Denimology.

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Built to Outlast Even Your Best Jeans—and Keep Going for Decades

Raw denim and a proper leather belt have always belonged together. Both are everyday pieces that reward being worn hard and kept for years.

Tellason has a habit of adding new categories when the right product and the right people come along, rather than working from a checklist of what the range is supposed to contain. The Valsport sneaker collab is a good example: something outside the brand’s core category that still feels entirely natural once you see it in context.

This Barnes & Moore belt needs less explanation. Full-grain leather, hand-cast hardware, and British production are all completely at home next to a pair of Tellason jeans.

I’ve worn veg-tanned belts for almost as long as I’ve been writing about denim. The first proper one I got in 2011 was made from natural veg-tan leather and, after years of near-daily wear, it’s still going strong. That’s the benchmark I bring to a belt like Tellason’s: not just how it looks new, but what it turns into after years of wear.

Why Collaboration Makes Sense

If a jeans brand is going to add a leather product, a belt is the obvious first item on the list. It lives on the jeans. Making one well is another matter.

Tellason’s founders, Pete Searson and Tony Patella, are refreshingly open about where their expertise stops. Leatherwork isn’t their field. Rather than spend years learning how to make a belt that could live up to their jeans—or simply source whatever was readily available—they found somebody whose expertise starts where theirs stops.

That kind of collaboration is part of the raw denim world. Specialty denim brands regularly turn to other specialists when they move into boots, leather goods, or other categories. Done properly, the point isn’t two logos on one product. It’s two sets of expertise working together so the new product is held to the same standard as the thing the brand is known for.

That’s exactly how the Barnes & Moore belt came together.

How Barnes & Moore Entered the Picture

A few years ago, Pete was visiting Son of a Stag in London when owner Rudy Budhdeo—who also distributes Tellason in the UK—pulled him over to a stack of Barnes & Moore boxes.

Rudy opened one, showed Pete the belt inside, and told him he needed to meet Steve Moss, founder of Barnes & Moore. He passed along Steve’s number, Pete called him, they hit it off—and this belt is the result.

Barnes & Moore itself is a relatively young brand built around old methods. Steve launched it in 2015 after years of learning from saddlers around Walsall; the name honours two leatherworkers, Barnes and Moore, who taught him much of the craft.

Pete’s description of the design process is almost disarmingly simple. The goal wasn’t to reinvent the belt. Steve’s job was to choose materials that felt exceptional in the hand and turn them into something that felt at home with denim.

The hand-cast hardware brings in the copper tones Pete wanted, helping the belt feel at home with denim without turning it into a novelty. But the real story is still the materials and the people who know how to work with them.

What You’re Getting

Barnes & Moore is based in Birmingham, England, and makes its belts by hand in its own workshop. The Tellason version uses full-grain J&FJ Baker leather that has been oak-bark tanned over 12 months.

That long tannage is designed to preserve the strength and tight fibre structure of the hide. Each belt passes through 11 separate processes before it is boxed; the hardware is hand-cast, with the copper tones Pete wanted to tie the belt back to denim.

At 1.5 inches (3.8 cm) wide, it has the kind of substantial proportions that look natural on denim. Tellason recommends ordering the same size as your jeans.

The belt retails for $189. For leather like this, hand-cast hardware and British production, I think that represents good value. More importantly, a belt built like this should outlast any single pair of jeans you wear it with. It’s an investment piece in the most literal sense: something you buy to wear for years, possibly decades.

Made to Get Better With Wear

This is where the connection to raw denim goes beyond styling.

The belt I mentioned earlier—the first proper one I got in 2011—is made from natural veg-tan leather, so it started pale and gradually darkened—the opposite direction to raw denim. After years against indigo jeans, the inside also turned blue, except for a pale rectangle where the leather patch on my jeans blocked the transfer. The leather itself softened and polished through use.

The Tellason belt won’t follow exactly the same colour journey, but the appeal is familiar: wear it regularly and the leather should soften, mark and develop its own patina.

Pete has worn his own Tellason x Barnes & Moore belt for three years.

“I have one belt,” he tells me. “It is three years old and 100% awesome. I have yet to oil it (it does not need it).”

Pete’s point is the same one that applies to raw denim: if you want patina, wear the thing. Rotate seven belts and none of them will change very quickly.

Pete says Tellason has no plans for another belt, although a zip wallet with Barnes & Moore might happen eventually. I like that restraint. This doesn’t feel like Tellason trying to become a leather-goods brand. It feels like a jeans brand finding the right specialist to make one very natural companion to its jeans.

If you buy raw denim with years rather than seasons in mind, that’s a pretty convincing argument.

The post Tellason Found the Right People to Make the Right Belt appeared first on Denimhunters.

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AMIRI Spring 2027 is definitely not the former distressed-rocker AMIRI denim. Mike Amiri shifted the collection toward a more polished, clean 1980’s Los Angeles.

Well, here’s yet another brand swaying from beautifully distressed and ripped denims.

What was once a denim brand known for amazing, truly unique jeans is now just another ex-denim brand digging into the haute couture market. Sad. But we guess it’s all about “evolving”, at all cost.

AMIRI’s Spring 2027 collection includes a couple of denims. To be exact: three pieces. Albeit, nothing even close to what they used to be, these pieces are adhering to the “clean” and tailored trend predictions for the next few seasons at least.

AMIRI’s denim direction for Spring 2027 heads towards relaxed/straight-to-loose blue jeans paired with tailored jackets, rather than being styled as overt streetwear. Denim is deliberately contrasted with luxury tailoring—a key part of the collection’s new Amiri vocabulary.

To sum it up, AMIRI’s denim remains present but is no longer the rebellious centerpiece. The collection’s emphasis is on fit, tailoring, polish and glamour. That makes AMIRI another strong indication that Spring 2027 men’s denim is moving toward refined, dressed-up denim rather than simply cycling back to overly distressed jeans.

You can check out the complete fashion show in our video below.

You can shop for AMIRI at FARFETCH, SSENSE, and at Neiman Marcus.

The post AMIRI Spring 2027 – And What About Denim?? first appeared on Denimology.

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 PacSun, the purpose-driven specialty fashion retailer rooted in youth culture, teamed up with L/AB c/o Off-White, becoming a retail partner for the label as it continues to expand its presence since debuting this summer.

As the experimental arm of the Off-White universe, L/AB c/o Off-White brings a fresh expression of the brand’s iconic design language to Pacsun’s community. It’s all about connecting young people with brands and creative voices shaping fashion and culture.

PacSun’s L/AB c/o Off-White launch is a strong Fall 2026 denim/streetwear story. The timing is especially relevant because PacSun describes this partnership as the experimental arm of Off-White, thus making PacSun a retail partner.

Built around the idea of the “Laboratory of Fun,” L/AB c/o Off-White approaches fashion as a space for experimentation, individuality, and play. The 41-piece capsule includes t-shirts, hoodies, tracksuits, sneakers, outerwear, and underwear for men and women. And, of course, denim!

The standout is the L/AB c/o Off-White Low Rise Extreme Baggy Jean. PacSun absolutely confirms that baggy jeans are absolutely not out! Instead, the Fall 2026 direction is becoming more specific: low-rise + exaggerated volume + streetwear branding.

Drawing from Off-White’s recognizable visual language, including its diagonal stripe and quotation-mark graphics, the collection reinterprets these signature codes through a fresh, everyday lens.

You can shop for this collection at the PacSun store in NYC, Soho, and online on the brand’s website.

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We’ve already mentioned several times that the iconic denim brand Lee® was one of James Dean’s favorites. And today Lee is making us remember another movie star, long gone, but never forgotten….

Lee® celebrates Marilyn Monroe’s 100th birthday with a capsule reimagining her most famous looks.

The Lee x Marilyn Monroe Collection is a limited-edition capsule celebrating one of Hollywood’s most enduring icons. Created in honor of Marilyn Monroe’s 100th birthday and available to fans around the world, the collection reimagines some of her most recognizable looks.

The collection is inspired by images of Marilyn wearing Lee’s iconic Storm Rider jacket, photographed by Eve Arnold on the set of her final film. These famous photos have informed everything from the trims, labels, and graphics to the campaign creative and of course, a new version of that jacket.

“The photos of Marilyn in the Storm Rider jacket have inspired Lee for decades. Her natural beauty and strength shine through as does the timelessness of denim. Our goal for this collection and campaign was to capture the essence of Marilyn’s aesthetic and the styles she made famous through a modern Lee lens. It’s a reimagining, not a replication and it will excite our consumers and her fans around the world,” said Vivian Rivetti, Vice President of Global Design, Lee.

Like Marilyn, Lee has stood the test of time. The capsule honors a shared legacy rooted in authenticity, individuality, and timeless style, celebrating the confidence, glamour, and grit that defined Monroe and continues to inspire the Lee woman today.

“For a century, Marilyn Monroe’s influence has shaped film, fashion, and pop culture,” said Dana Carpenter, Executive Vice President of Entertainment, Authentic Brands Group, owner of the Marilyn Monroe estate. “The Lee x Marilyn Monroe collection thoughtfully celebrates her enduring style through iconic archival inspiration while introducing these timeless designs to a new generation of fans.”

In addition to the Storm Rider, the collection includes dresses, jeans, and tops. Size range is 24-34 for bottoms, XS-XL for other apparel. Premium fabrics, exclusive trims and palette, custom labels, signature lip embroidery and archival photography make the collection a wearable tribute to Marilyn’s lasting impact.

You can check out and shop for the complete collection here.

The post Lee® x Marilyn Monroe Capsule Is So HOT♨️ first appeared on Denimology.

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