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TOTEME is a Swedish brand founded on the principles of minimalism, long-standing style, and meticulous craftsmanship. The brand was founded in 2014 by Elin Kling and Karl Lindman. 

Sustainability is the main focus of the brand:

“We are committed to establishing TOTEME as a brand that inspires customers and brands to make decisions that benefit, as opposed to harm, people, animals and the environment. That is why we look to the United Nations’ Sustainable Development Goals (SDGs) and our collaborations with leading industry organizations to inform our environmental, social and governance (ESG) framework and our sustainability pillars: design, planet and community.”

TOTEME’s Spring 2025 denim collection epitomizes the brand’s commitment to minimalist elegance and refined tailoring. Also, for this season, TOTEME included a range of denim pieces that blend timeless silhouettes with contemporary details, crafted from premium organic cotton. You can check them out here.

Some key Styles of the Summer 2025 collection:

Twisted Seams Jeans are a hallmark of TOTEME’s denim. The twisted seam design adds a subtle yet distinctive touch to classic straight-leg jeans, offering a modern twist on traditional cuts. The jeans are available in ankle as well as in full length.

Ankle Length Twisted Jeans, available in five different washes.

Full Length Twisted Seam jeans, available in six different washes

Wide Leg Jeans, available in three washes

Low Straight Leg Jeans, available in light blue and a darker vintage blue

High Slim Jeans, available also in a dark indigo wash

You can shop for TOTEME on their website, as well as at SSENSE, NET-A-PORTER, and at Saks Fifth Avenue.

The post TOTEME’s Summer 2025 New Denim Styles first appeared on Denimology.

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Secondhand retailers may see a boom in demand if tariffs drive up the price of new apparel.

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Different washes are used for the upper of this women’s-exclusive.

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Arriving just in time for the Spring/Summer season, Wrangler and Pit Viper have created “Xtreme”.

This is a line of products engineered to withstand the toughest conditions, whether you’re barreling waves, kayaking through rapids, or jet skiing through the open blue water. Find out more below.

Wrangler announced their collaboration on the first-ever collection of denim for xtreme sports: Xtreme Blue Jeans
(XBJs).

Designed specifically for adrenaline enthusiasts, this collection combines Wrangler’s legendary durability and authentic cowboy attitude with Pit Viper’s one-of-a-kind approach to outdoor gear, providing the ultimate solution for the most xtreme activities.

The collection includes Xtreme Blue Jean jorts, a matching denim vest, graphic tees and the signature Pit Viper Flip-Offs sunglasses, crafted with float resistantTM denim print frames for durability and style. Embracing the nostalgia of ‘90s jet skiing and water sports, these limited-edition Xtreme Blue Jeans are crafted for legends who dare to push the limits.

Wrangler denim has long adorned cowboys and cowgirls in the most extreme conditions out West and at high-octane rodeo events. This new collection gives denim its toughest test yet: water.

Outfitted in the new collection, professional jet ski athletes, Demi Morgan and Lee Stone, were photographed during an
action-packed day on the epic waters of Lake Havasu, Arizona. As the first female Jet Ski World Champion and a 10x Jet Ski World Champion, one thing was made clear. Denim is now the optimal technology for Xtreme watersports. But please leave doing a backflip on a jet ski in jorts to the professionals!

“Our collaboration brings together the best of both brands. When extreme sports irreverence hooks up with a western legend, the result is undeniably electric. That’s what this collab is all about,” said Kai Seggar, partnerships manager at Pit Viper. “We share the absolute confidence that denim is the optimum technology for jet-skiing, waterskiing, rodeo, beach volleyball, and any xtreme activities.”

“This denim-filled collaboration packs the adrenaline and freedom of ‘letting a rodeo bull loose at a pool party’ into the perfect summer outfit, it’s unlike anything else on the market,“ said John Meagher, vice president of global marketing, Kontoor. “We have a long-standing history with extreme sports, including rodeo and auto racing. This collaboration offers a completely fresh take on that. We’re excited to lean into Pit Viper’s irreverence and strength with a younger audience and really wanted to have a bit of fun with this collection.”

The limited-edition collection is available for purchase exclusively on the Wrangler website.

The post Wrangler’s Dual-Gender Collab with Pit Viper first appeared on Denimology.

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The collection spans sunglasses to jorts.

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A former Calik Holding factory employee died last week after an armed altercation over owed compensation took place outside the company’s Turkey headquarters.

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K-pop sensation Jang Won-young, a member of the girl group IVE, has been appointed as the global ambassador for Tommy Jeans. She leads the brand’s Summer 2025 campaign, showcasing a fusion of classic prep, modern denim, and youthful energy.

With Jang as its new ambassador, Hilfiger builds on its legacy of teaming up with pop culture’s most influential voices.

Since debuting with IVE, Jang has built a reputation for her magnetic presence and forward-thinking approach to fashion. Her influence stretches far beyond the stage, making her a fitting figure for a brand that has long gravitated toward artists who inspire the way a new generation dresses.

In this campaign, she appears in a mix of laid-back denim looks, pleated skirts, and cropped separates, each styled to reflect her individual sense of ease and charisma.

The full Summer 2025 TOMMY JEANS collection is now available online, in Tommy Hilfiger stores globally, and through select retail partners like Macy’s and ASOS.

Campaign Highlights:

Photographed by Mok Jung-Wook, Young brings her signature charm to the campaign, featuring:

A ruched, off-the-shoulder denim mini dress, combining sweetness with a cool edge

A striped tee paired with cargo denim and pink lace-up sneakers, offering a playful, street-ready look

A white knit top with a pleated skirt, accessorized with a TOMMY logo bag and soft denim Mary Janes, exuding effortless style.

The post Tommy Hilfiger – New Ambassador Jang Won Young first appeared on Denimology.

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Industry people at the 18^th Bangladesh Denim Expo believe that the country will continue to be an indispensable global sourcing destination even during the times of tariff and trade wars. Capacity building and innovation will be the building stone for the industry to sail through the uncertain times.

The 2-day expo kicked off with 57 exhibitors from 13 countries participating. Including Bangladesh, India, Pakistan, China, Turkey, Spain, Italy, Vietnam. UAE, Germany, Switzerland, and the USA.

“Bangladesh has emerged as the fastest-growing apparel exporter to the United States in the first quarter of 2025, posting the highest year-on-year growth of 26.64%. This performance placed Bangladesh ahead of other major exporters such as India with a 24.04% rise, while Pakistan, Vietnam, and China with the rise of 17.49%, 13.96%, and 4.18% respectively at a time when US market is volatile because of imposing worldwide reciprocal tariff by the Trump’s Administration recently. I think even on the negotiation table of the trade issues our card should be the industry’s steady progress towards skill development, sustainability and innovation. As we need our trade partners as much as their consumers need us’’ said Mostafiz Uddin, Founder & CEO of Bangladesh Denim Expo.

Bangladesh is the largest denim exporter both to the USA and Europe. The country is enjoying duty-free market access to the EU under the Everything But Arms (EBA) and Generalized Scheme of Preferences (GSP) as an least developed country (LDC); but the status to be changed to a developing nation next year.

If Bangladesh could not attain GSP Plus, the country from 2029 could not export duty free to the EU, the region accounts for 50.15% of Bangladesh’s total apparel export.

“In the last edition of Bangladesh Denim Expo, we had experts panel sessions on the LDC graduation where all the speakers unanimously stressed on the capacity building of the industry to cope up with the changing tariff regimes.  So, in this edition of the expo, all the panel sessions we designed are solely meant for capacity building of both the professionals and the industry. You may also say that from this edition we shifted from plans to actions to prepare Bangladesh’s denim industry for 2029 and beyond,’’ added Mostafiz Uddin.

There are two panel sessions scheduled for the two-day event on the topics “The growth of the Bangladesh denim industry, through the perspective of denim washing” and “Stretch-ability of Bangladesh denim traceability”. 

Abdus Samad, Director, Well of Washing, Arief Labu, Co-founder & Creative Director, Ruhrose RBT Ltd. Julie Davies, GM – Processing Innovation, and Education Extension, The Woolmark Company, Kamal Uddin Mia, Chief Operation Officer (Washing), Bitopi Group, Marco Volpi, Head of Sales for the Europe and Africa region, Bluesign Technologies AG, Md. Forhad Hossain, Owner, Pure Chemicals, Raquib Imtiaz, Business manager, LC WAIKIKI, Reza e Rabbi, Head of Operation, Vertex Wear Limited,  Shohel Rana, CEO, Designer Fashion LTD and Designer Wash LTD, are sharing their expert insights in the panel sessions.

Happening also is a special presentation on ‘The denim business beside sewing and wash production’ by Mohammad Jahangir Alam, Head of Operation, Square Denims Ltd, Garment Unit. 

At the expo also a fashion trend-zone is set up to showcase cutting-edge denim innovations and unique fabrics from Bangladesh.

The post 18th Bangladesh Denim Expo Happening Now first appeared on Denimology.

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