Coco Gauff stars in American Eagle’s new campaign.
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After a successful first launch in 2022, Wrangler® yesterday announced the launch of the second installment of Wrangler Reborn . Which is the brand’s latest collection to celebrate the upcycling of denim.
The newest Wrangler Reborn sees the brand collaborate with BVH Services’ brand Beyond Retro, for the first time. BVH are one of the largest vintage retailers across Europe. Producing on-trend fashion without a hefty carbon footprint.
Purposefully crafted with circularity and sustainability in mind, the latest Wrangler Reborn Collection features a sustainable twist on some of its classic styles, including the Greensboro Straight Leg Jean, Reworked Short, Icon Jacket and Heritage Shirt that provide consumers with wardrobe staples they can wear for years to come while simultaneously diverting textile waste from landfills. To create the collection, Wrangler revived discarded denim and transformed it into apparel tough enough to stand the test of time that can be repurposed and re-loved, providing consumers the opportunity to buy better.
“At Wrangler we pride ourselves on products that last. With a pioneering spirit, we have helped define style and lifestyle trends for more than a century. The Wrangler Reborn Collection spotlights the resilience of high-quality denim. And also Wrangler’s commitment to crafting quality pieces that can be passed down from generation to generation. We are very excited about this new collaboration with Beyond Retro, one of Europe’s largest vintage retailers,” says Vivian Rivetti, Wrangler’s Head of Global Design.
Wrangler’s commitment to durability and long-lasting quality products has helped to keep waste out of landfills since 1947. Wrangler Reborn enhances that commitment and is an additional step towards the brand’s WeCare Wrangler
goals, crafted to create a better future through its commitment to sustainability.
The limited-edition Wrangler Reborn Collection is available for purchase online at Wrangler.com, as well as in selected stores globally. Prices range from $90-$180.
The post Wrangler x Beyond Retro – Celebrate Vintage! first appeared on Denimology.
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The 3.Paradis Fall 2024 Collection is titled “The Sun Doesn’t Shine in the Shade”. Hmm, pretty obvious, isn’t it! Anyway, in spite of this rather weird title, the denims of this collection are pretty cool. Like the free birds printed on the double denim outfit below.
According to the designer’s statement, the fall 2024 collection is about opposites attract. The designs navigate the delicate balance between self-interest and collective responsibility.
Also interesting is how collection highlights the allure of light, opulence, and success, narrating the story of attaining personal desires at the expense of collective well-being.
This thematic exploration prioritizes differing textures like crocodile skin, fur, denim, wool, leather and Swarovski crystals. Many silhouettes, like voluminous coats and baggy pants, prioritize functionality, offering a commentary on the basic human struggle.
Other key elements include layered clothing, double-belted pants, open zip flies, oversized silhouettes, and superimposed designs. The aesthetic blends bold statements with streamlined designs, emphasizing unity and freedom while maintaining a unique sense of creativity.
Scroll down to check out more looks. You can shop for 3.Paradis at Farfetch, SAKS, and at italist.
The post 3.Paradis Fall 2024 – Denim Looks first appeared on Denimology.
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Diesel has some great news to share with us. It is confirmed, Hoshi is their newest brand ambassador. Thus following the footsteps of Diesel’s first-ever global male ambassador, Damiano David, the lead vocalist for the rock band @thisismaneskin.
This collaboration is an exciting partnership between the renowned Italian fashion brand, Diesel, and Hoshi, a member of the popular South Korean boy band SEVENTEEN. Hoshi is the band’s lead vocalist and main dancer. This is a perfect merge of Diesel’s edgy style and Hoshi’s unique fashion sense and influence in the K-pop industry.
Known for his charisma, self-confidence, and freedom of expression he brings to the stage, Hoshi is perfectly aligned with Diesel’s ethos.
@diesel Hoshi Kwon for @W Korea (더블유 코리아) at the #DieselFW24 Runway Show. #ForSuccessfulLiving #TikTokFashion #MFW #Hoshi #HoshiKwon Editor: Lee, Ye Ji Video: Kim, Min Jun
“I’m thrilled to join the Diesel family as a brand ambassador. I look forward to showcasing different sides of myself with Diesel,” says Hoshi.
And, “as a global K-pop icon, Hoshi’s charisma, self-confidence and freedom of expression reinforces the Diesel ethos. Diesel’s energy and message are strengthened through this partnership,” states Diesel.
You can shop for Diesel clothing on the brand’s website, at SSENSE, and at YOOX.
The post Diesel + Hoshi – New Brand Ambassador first appeared on Denimology.
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Hey guys, no worries, school time is still ages away! This is just about the newest Hollister ad campaign, so relax please!
Hollister launched their Back to School (BTS) 2024 campaign. The campaign, shot by Ali Mitton and Gail Shamon, took place in Round Top, TX, and features a roster of young talent. In the campaign images you can have a sneak peak at the coming fall collection.
Here’s what’s in store for us:
On the women’s side, Hollister continues to include coquette silhouettes for the transitional season. Like skirts, dresses, babydoll pieces, and more. For fall, the brand puts an emphasis on all things cozy, with various styles of v-neck sweaters and the launch of the brand’s Feel Good Fleece. Low-rise baggy and super baggy denim is introduced as a big moment for both the men’s and women’s collections.
In addition to wide leg and baggy jeans, utility pants and boxy tops are an important part of the men’s collection. The brand also included lots of vintage graphic tees. Among them there will be also some interesting partnerships with collegiate sports teams and F1 Racing.
You can shop for the current Hollister collection here.
The post Hollister – Whaaaat Back To School? Already? first appeared on Denimology.
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