We are truly impressed with American Eagle’s latest ad campaign featuring “Euphoria” actress, Sidney Sweeney. This is their most expensive ad campaign ever, It includes a 20-story 3D billboard in Times Square and an Exosphere Sphere activation in Las Vegas.
Also there’s a Snapchat AR try-on lens, sponsored Snap stories, and BeReal & Instagram broadcast activations where Sweeney speaks directly to users.
Sweeney describes herself as a “jeans and T‑shirt girlie”, aligning nicely with the campaign’s easygoing denim narrative. She emphasized her comfort in loose, wearable jeans designed for everyday confidence.
She praised AE’s versatility and shared that both her own closet and her mother’s go-to casual look include AE denim, citing growth across life’s stages and styles.
This campaign redefines American Eagle’s image—from mall staple to Gen Z denim authority. Sweeney’s grounded charm, combined with innovative branding and charity integration, brought both cultural momentum and market ROI.
You can shop for the collection of the campaign here.
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