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Diesel Egg Hunt – Spring 2026

October 1, 2025 by DENIMandPATCHES

fashion

“Are You Ready To Play?”

ad campaign

It’s time for the game of Diesel – is it real, or a trick of the eye? Inside out, or outside in? What are the details, the disruption? Keep your eyes on the prize: in Diesel’s biggest democratic act yet, the entire collection is revealed by the Diesel Egg Hunt.

denim dress

Staged with the patronage of the Municipality of Milan, there are 55 looks to find across the streets of the city. Each look is presented on a model in a larger-than-life, transparent, egg-shaped vessel, subverting the fashion system and empowering the people. The Diesel Egg Hunt is free for all, with prizes awaiting the quickest.

“This is Diesel for the people, a collection discovered by the public at the same time as everyone else. Fashion is a game and we are playing it: everybody gets to be on the front row. Follow the rules, then break them, For Successful Living!” Glenn Martens, creative director of Diesel

Each piece is next level Diesel, with even more treatments, even more experimentation, even more wearability and play. Apron dresses are in a jacquard of distressed satin denim, while Diesel has developed its own satin denim, lasered to create distressed effects. The satin denim, in vivid colors, is made from recycled polyester, and is used for sleeveless bikers, as well as apron tops, sleeveless dresses and coats with deconstructed biker strap details.

jeans
denim coat

Trompe l’oeil knit jumpsuits and dresses look like disparate sections barely held together, like a knit body with faded printed knit with vivid knit florals, with open seams between. There’s also knit tops with the same open seam effect, and artisanal floral chiffon dresses with clouds of shredded chiffon around the shoulders.

Double layered pieces have inside layers bigger than the outside, tricking the silhouette. On a sleeveless dress, a layer of jersey bonded with taffeta is attached to a larger layer of jersey that’s also been twisted. On a sleeveless top, a tight layer of ribbed jersey is attached to a larger layer of technical fabric that flounces out.

denim jacket

Multi-pocket utility coats have been bonded with jersey, cut to open some of the pockets. The same bonding is on multi-pocket utility jackets, skirts, pants and strapless dresses. Denim has been bleached from the inside out, like an X-ray of a garment. It’s like the riddle of this Diesel game is to always reveal what’s within.

Ready to play?!? Watch the complete runway show in the video below.

And while you wait for this collection to be available – you can shop for the current collection on the Diesel website, at Farfetch women/men, and at Cettire.

The post Diesel Egg Hunt – Spring 2026 first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

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