Express is entering a new era of style with ‘Dress to Express’, a new brand platform that marks a bold new chapter for the brand.
‘Dress to Express’ is a three word anthem celebrating confidence and self-expression and nods to the brand’s heritage as a fashion authority rooted in confident, modern, effortless style.
Dylan Sprouse and Barbara Palvin really are the definition of “couple goals”. So who better to star in Express‘ new Spring 2025 campaign that marks a new chapter for the brand, celebrating confident self-expression through fashion.
Shot by Cole Sprouse, Dylan’s twin brother, the campaign highlights Barbara and Dylan’s personal style, while showcasing Express’s new collection of fashion pieces and wardrobe essentials. Together, their natural chemistry and confidence perfectly reflect the brand’s commitment to authentic self-expression.
This campaign highlights the power couple’s personal style, while showcasing a well-rounded offer with of-the-moment fashion pieces and timeless wardrobe staples. Indeed, there’s something for everyone. Just take it from Sprouse: “What I really loved about not only shooting the campaign with my loved ones but also was the choice of clothing”.
And, of course, both – Barbara and Dylan – also rock in denim together!
You can shop for the collection from this campaign here.
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