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Got the Jeans, Tees, and Boots? Here’s What to Invest In Next

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A New Guide to Timeless Menswear, Deeper Jeans Coverage, and a European Brand in Play

It’s been a busy week behind the scenes.

After returning from a fantastic week in the Italian Alps with my family, it was straight back into meetings—about Denimhunters, about Weirloom, and about that European brand I mentioned last week that’s exploring new ownership.

Add to that the final stretch of a strategy project I’ve been working on for a client, and there hasn’t been much time for publishing. But there has been progress.

In This Issue of the DH Weekly:

  • Why I’m working on more in-depth, jeans-focused buying guides
  • A guide to 10 timeless menswear pieces (coming soon)
  • An update on that European denim brand exploring new ownership

Doubling Down on In-Depth Jeans Guides

One of the first things I did this week was to sit down with my mentor, Brian, to talk about priorities and where to put my focus.

Even though I have consulting work alongside Denimhunters and Weirloom—and that’s required a bit more attention than usual this week—the direction is clear: I’m investing more energy into the site.

This year marks 15 years since I launched—read the full story here—and it’s never been doing better. Traffic is strong, revenue is healthy, and I’m seeing the compounding effect of consistent work over time.

That’s why I’m working on more of what Denimhunters does best. Over the coming months, I’ll be putting out more in-depth, jeans-focused buying guides; regional deep-dives and more fit-specific coverage (including the bootcut guide many of you asked for).

In the meantime, here are some of the jeans guides I’ve written over the past year:

You can find all my buying guides here.

Want These Guides in Your Inbox?

I send these weekly updates by email as well. If you’d like the new buying guides and behind-the-scenes updates delivered directly to your inbox—along with links and things I’m working on—you can sign up here:

Out Soon: New Guide to Timeless Menswear

Before leaving for a short break, Bryan finished a substantial draft of a guide that builds on the research behind The Rebel’s Wardrobe.

When we worked on the book, we went through thousands of archival photographs. Trends shifted—but certain rugged garments kept reappearing across decades.

The new guide looks at ten of those through-line pieces. Not jeans, tees, or boots—we covered those thoroughly already—but the garments that pair with them and give a wardrobe depth and longevity.

Three of the ten classics we’ll be looking at in the guide

It still needs a proper editorial pass from me, so it’s not ready just yet. But it’s on the way.

If you’re building from the ground up, start with these fundamentals:

The new guide will follow soon.

A Rare Opportunity in the European Denim Space

In last week’s issue, I mentioned a well-established European denim brand exploring new ownership. This week, I met with them, and we agreed that I will assist in identifying the right transition path.

The company has been operating for more than a decade and has built a loyal, repeat customer base. They work across both wholesale and direct-to-consumer, with clear room for growth—particularly on the wholesale side.

This is not a startup. It’s an established, independent denim company with solid foundations and meaningful brand equity (and a unique asset). The intention is to hand over majority ownership while remaining involved during a structured transition period.

We discussed several potential routes, including:

  • Acquisition by a larger brand looking to expand
  • A retailer interested in strengthening or developing an in-house label
  • Or a more creative ownership structure built around strategic partnerships

There are multiple viable paths. The right structure depends on the right people.

I cannot share further details publicly. But if you’ve been considering entering the denim space—and would prefer building on an existing platform rather than starting from zero—this may be worth a conversation.

If that sounds relevant, reach out via the contact form and tell me a bit about your background.

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