Gucci’s Pre-Fall 2026 isn’t a traditional runway. It’s a lookbook shot by Demna himself and described as a kind of “imagined show”. The denim pieces here play a supporting but important casual role in a collection.
We have to say that: Demna Gvasalia – former Balenciaga, now Gucci – has definitely calmed down! Or however you want to phrase it!
When you think back to Demna’s hey-days at Balenciaga when there was no-limit over- and uber-sizing, you will find his Pre-Fall 2026 collection for Gucci quite “moderate” in comparison!
And not only that, but imagine that Demna is for now one of the very few designer who is actually bringing back skinny jeans.
The Pre-Fall 2026 Generation Gucci lookbook includes denim pieces with very minimal design details. Think cleaner silhouettes and concealed details like hidden pockets and closures on jeans, And this like above mentioned Demna’s rather than heavily distressed and over-big denims.. He definitely is leading Gucci toward a more refined, understated denim in this season’s story.
You can shop for Gucci on their website, at CETTIRE, Farfetch women/men, and at Nordstrom.
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