Gucci Resort/Cruise 2027 marked Demna’s first Cruise collection for the house and introduced a dramatically more urban, commercial, and street-driven denim direction.
Staged in New York City’s Times Square, the show fused New York realism with Gucci luxury – oversized jeans, leather-heavy styling, washed denim, extreme flares, and exaggerated proportions dominated the collection.
{note from the editor: looks like Demna’s seriously going to bring his “oversized” – former Balenciaga – style back!}
This collection – widely referred to as “GucciCore,” is Demna’s attempt to rebuild a complete wardrobe of everyday essentials while retaining Gucci glamour.
The feel is that Demna moved Gucci away from the cleaner minimalism associated with the Sabato De Sarno era and back toward a more recognizable high-fashion streetwear identity. And, of course, with denim appearing throughout the show,
You can check out the best denim and leather looks from this collection in our gallery below.
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