Gucci celebrates the monogrammed emblem in their newest ad campaign, starring Emily Ratajkowski in Cannes.
Shot by Daniel Arnold, the visuals trace Emily’s day along the French Riviera, with the iconic GG Monogram featured consistently across bags, accessories, and apparel. And of course, wearing denim!
Moving from city streets to sunlit promenades, the campaign focuses on juxtaposing presence and ease, pairing casual Cannes charm with refined logo-heavy style.
Under the Cannes sun, between shaded alleys and golden evening light, Gucci showcases its famous GG Monogram in a new campaign fronted by Emily Ratajkowski – a modern muse, a free and assertive silhouette at the heart of a setting oscillating between urban tumult and seaside serenity.
Accurately photographed by Daniel Arnold, she embodies a play of contrasts, full of presence and lightness. Her fluid appearance crosses the city like a breath of poetry, embracing movement without ever losing her poise. The camera captures the moment, suspends time: each image becomes a painting, each scene, a secret.
The common thread of this visual narrative? The GG Monogram, a discreet but indelible print. It slips like a signature into everyday life, nestles in the folds of a bag, reveals itself in the reflections of a fabric. It can be found in a myriad of pieces, from travel models inspired by the historic Gucci Savoy line to the most contemporary handbags.
With this new ad campaign, Gucci is emphasizing its foundational role in the brand’s DNA.
You can shop for Gucci clothing and accessories on their website, The Webster, MR PORTER, and at Farfetch women/men.
The post Gucci’s GG Ad Campaign 2025: EmRata in Denim first appeared on Denimology.
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