Also: Winter Sales, Trade Shows, and the 15-Year Milestone
This is the second issue of the DH Weekly—my new format for the weekly updates I’ve been sending out by email.
Each week, I use this space to share what I’m working on, what’s coming up, and what I think is worth paying attention to right now—across Denimhunters, my own brand Weirloom, and occasionally some of the consulting and industry work I’m involved in behind the scenes.
Some weeks are quieter than others. This one isn’t. With winter sales in full swing, trade shows stacking up across Europe, and a major Denimhunters milestone just two weeks away, there’s quite a bit to cover.
I also send these weekly updates as emails. If you want them directly in your inbox—along with links, updates, and things I’m working on—you can sign up here:
In This Issue of the DH Weekly
The Best Winter Sales Right Now
I’ve updated the top of the sales page with the best winter deals I’ve found, adding a few more strong sales worth checking out.
At Redcast Heritage, you can get an extra 10% off sale items with the code FINAL10—and they’ve just added Momotaro and Oni jeans. Cultizm is running its annual winter sale with discounts of up to 50%, while Benzak has jeans marked down by as much as 60%.
There are also solid winter sales at Brooklyn Clothing Co., Lost & Found, and Clutch Café, and some good deals from Tellason, DeeCee Style, Brave Star, Independence, and Those That Know.
The sales page also includes hand-picked highlights I update regularly, plus a longer list of shops and brands—organised by region and category—if you want to dig deeper.
Raw Denim Gives You Choices, Not Limitations
My first order of business this year has been sharpening how I talk about Weirloom. Not because the product has changed, but because I’d realised I hadn’t been clear enough about who the jeans are actually for.
This month, most of my attention is on the Regular Fit jeans. They’re in stock and ready to ship, and if you’ve seen any of my recent posts on Instagram without digging deeper, the key point of what I’m trying to communicate is this:
While these jeans are designed by a denimhead, they’re not made only for denimheads. You don’t need to care about fades, weaving techniques, or denim theory to appreciate a really good pair of jeans.
Something that’s become clear to me is that the way I’ve been thinking and talking about raw denim is a bit backwards:
Raw denim doesn’t limit you; it gives you options.
You can wear the jeans as they are and let them break in naturally—or you can wash them straight away and soften them up. That doesn’t ruin anything. It’s denim. Back in the days, it was workwear, for Pete’s sake. It’s meant to be washed.
If you want to see what the Regular Fits look like new, you’ll find them here.
Trade Shows: Berlin, Munich, and Copenhagen
This weekend, pretty much all of our favourite brands will be in one place: the Union showroom in Berlin. I’ll be there on Sunday—catching up with familiar faces, seeing what’s happening, and keeping an eye out for anything new that deserves a closer look.
Two weeks from now, from January 27–29, Munich Fabric Start and Bluezone take place in Munich. I’ve just published a preview article that breaks down what’s happening at Bluezone this edition—and why it matters if you work with denim or sourcing. You can read it here.
And that same week, from January 28-30, I’ll also be exhibiting with Weirloom at Mandatory in Copenhagen. If you’re planning to be there, stop by and say hello.
15 Years of Denimhunters, Just Two Weeks Away
It’s hard to believe how time flies, but we’re now just two weeks out from Denimhunters’ 15th anniversary. I’m working on a few things to mark this milestone, some content and some activities.
To kick off the celebration, I’m working on an article that looks back over a decade and a half of running this site. What I’ve learned along the way, some of the brands that’ve meant the most to me, and how all of that eventually led to launching Weirloom last year.
The post Have We Been Thinking About Raw Denim the Wrong Way? appeared first on Denimhunters.
DENIM and PATCHES sourced this post originally published on this site