How Lost & Found in Toronto Blends Denim and Streetwear

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Lost & Found Is a Denim Destination to Visit (Even If You’re Nowhere Near Toronto)

I’ve never been to Canada, but the country was part of my childhood in a tangible way. My grandparents had several cringy souvenirs from visiting family there—one of them a big wooden clock with a grizzly bear on it. While also Canadian, Lost & Found is everything that clock wasn’t.

Since opening in 2010, the Toronto-based retailer has grown into a destination for menswear that balances timeless staples with contemporary influences in a way that feels both curated and lived-in.

And while their physical store on Ossington Avenue is a fixture for Toronto locals, for most of us, it’s the webshop that gives access to their mix of Japanese icons, European design, and American classics.

A “Hippie Capitalist” Philosophy

The foundational idea of Lost & Found is to sell things you don’t have to keep replacing; clothes chosen with a collector’s eye, built to last, and presented in a way that feels more like a hangout than a showroom.

The shop stands out in the mix of shops we usually feature and link to, and their assortment moves between rugged workwear, sharp tailoring, and streetwear. 

Japanese names like Beams Plus and Nanga sit alongside North American staples like Alden and Gitman, European contemporaries like Margaret Howell and Our Legacy, and accessible favourites like Carhartt WIP and New Balance. Few North American shops carry The Real McCoy’s as broadly as Lost & Found, which tells you how serious they are.

At their new Ossington location, the curation has space to shine.

As co-founder Jonathan Elias told Streets of Toronto, the move was “a dream come true”—a chance to display not just clothing but also the art, toys, and objects the team has collected over the years.

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Where to Start: Categories Worth Checking Out

For denimheads browsing online, these are the categories where Lost & Found really shines:

Jeans: Japan Meets Europe in Toronto

Lost & Found has one of the strongest denim lineups in Canada, balancing repro perfectionism with more contemporary jeans. 

The Real McCoy’s and Warehouse anchor the heritage side, while brands like CIOTA, Auralee, and Beams Plus bring modern Japanese craft into the mix. 

Add in European labels such as Our Legacy and Sunflower, plus niche brands like Tender or Phigvel, and you’ve got denim that spans from hardcore fades to clean, fashion-forward silhouettes.

T-shirts: Everyday Staples, Upgraded

Daily staples and loopwheel knits are a house speciality. They’ve got Merz b. Schwanen, but Warehouse and The Real McCoy’s show up here again too, with tees and sweats knitted on vintage loopwheel machines. 

They also stock Lady White Co. and their own Artist Series—white tees designed by local artists to add a unique twist to basics.

Footwear: From Viberg to New Balance

The back wall of the Ossington shop is dedicated to shoes, and the selection carries through online. 

This is Viberg territory—service boots, hikers, seasonal make-ups—alongside Paraboot for that French hard-wearing polish and the odd sneaker lane to keep it relaxed. 

Plus a rotating lineup of sneakers from the likes of Nike and New Balance, often in harder-to-find colourways.

Outerwear: Jackets for City and Winter

From Nanga’s technical down to military-inspired jackets by The Real McCoy’s, outerwear is another Lost & Found strength. 

Expect pieces that can handle Canadian winters but also work in a city wardrobe.

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Good to Know Before You Order

Sizing Guidance: Product pages are clean, image-led, and backed up with straightforward sizing notes—less storytelling, more what-you-need-to-know. Sizing varies by brand, especially with Japanese denim, so check measurements and compare with a pair you already own before you click buy.

Shipping and Duties: Free Canadian shipping on orders over $150 CAD, and free international shipping over $300 CAD. Do note that international orders may be subject to customs fees.

Returns and Exchanges: Returns are accepted within 14 days, for exchange or store credit. Sale items are final.

Customer Service: Lost & Found has a reputation for knowledgeable, approachable staff. Even if you’re shopping online, their team is known for answering questions quickly and clearly.

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Worth the Trip, Worth the Click

Lost & Found isn’t “just another” denim shop. If you want Japanese denim, serious boots and dependable tops in one cart—without the stiff, temple-of-denim atmosphere—Lost & Found is easy to recommend. 

The Ossington Avenue store is definitely worth a visit if you make it to Toronto. Otherwise, the webshop is a great way in—and it captures the same blend of seriousness and fun that defines the store itself.

The post How Lost & Found in Toronto Blends Denim and Streetwear appeared first on Denimhunters.

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