Imogene + Willie is a Nashville-based denim brand founded in 2009 by Matt and Carrie Eddmenson.
The brand is renowned for its commitment to American craftsmanship, producing all garments in the USA. Their flagship store is located in a renovated gas station in Nashville’s 12 South neighborhood, with an additional retail space in Austin, Texas.
Brand Philosophy
Imogene + Willie aims to create the perfect pair of jeans, blending classic American workwear aesthetics with modern fashion sensibilities. Their products are designed, patterned, cut, and sewn in their Los Angeles sewing room, emphasizing quality and authenticity.
Product Range
The brand offers a range of denim styles for both men and women, including their signature “Imogene” (women’s) and “Willie” (men’s) fits. In addition to jeans, they produce tees, shirts, jackets, and accessories, all maintaining their commitment to American-made quality .
You can shop for Imogene + Willie jeans here.
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