Introducing: INDIGOFERA – Denim Made In Sweden

INDIGOFERA is Swedish denim brand celebrated for its craft, unique fabrics, and vintage-inspired fits.

Founded in 2009 by Mats Andersson and Johan Söderlund in Sweden, Indigofera is dedicated to “PRIMA*-quality materials” with a focus on fabric development and craftsmanship.

{*Prima is the Swedish word meaning quality}

“Every choice in every detail that we construct, is labored over as if our lives depended on it. Every stitch, every button, every line is controlled by our obsession with delivering PRIMA.

PRIMA means quality. PRIMA is only attained with consistent craftsmanship and the use of the best fabric, cutting, sewing and attention at every point in the process. PRIMA is about living life to its fullest. Whether constructing next season’s collection at our offices in Stockholm or gathering inspiration for what’s next while hanging out around a campfire in California, every discussion begins and ends with PRIMA.

PRIMA is to be lived in, adventured in, and taken to the limit. PRIMA endures all the ravages of both the road and the fickle ebb and flow of fashion. PRIMA is its own assured guarantee. INDIGOFERA is PRIMA.”

Working closely with mills in Japan (and occasionally Europe), they create signature denims—like Winlock, Shiroyama, Gunpowder—that stand out through texture, character, and fading potential.

INDIGOFERA offers a wide range of fits. The slim (Nash), straight (Clint, Kirk), bootleg (Wyatt), as well as loose cuts and more. All crafted in Japan & sewn in Portugal.

You can shop for INDIGOFERA on their website as well as at many retailers in the USA and in Europe,