Kaia Gerber has joined RE/DONE, the Los Angeles based denim brand originally known for upcycling vintage Levi’s jeans.
Gerber will be an investor, creative partner, and advisory board member. She’ll be helping shape brand strategy, contribute to collection development, and work on creative direction for campaigns.
“RE/DONE has always felt like a natural extension of who I am. It honors the past while feeling completely of the moment,” Gerber said in a statement. “The brand represents a lifestyle rooted in authenticity, individuality, and timeless style. I’ve loved being part of its journey, and I’m excited to help shape what comes next. This will include creating products and stories which feel personal, intentional, and deeply connected to today’s generation.”
Gerber has been linked to RE/DONE since 2017, when she and her mother, supermodel Cindy Crawford, posed together in a campaign wearing jeans from the brand’s collaboration with Levi’s. Since, Gerber has been a longtime supporter of the company.
You will get to see Gerber’s direct influence on the brand starting with the release of their Spring 2026 campaign. The ad campaign will be featuring Secret Snow, daughter of the late Dash Snow and a visual artist in her own right.
You can shop for RE/DONE at Farfetch, FWRD, and at Nordstrom.
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