KUON in Japanese stands for eternity, permanence, and also for the remote past or future. As you can see, the brand clearly plays with history, time, and tradition through its garments.
KUON works with vintage fabrics and used clothing gathered around the world. And then the transform them into fashionable and contemporary pieces.
Besides vintage fabrics, many of their denim fabrics are made in Okayama, well known for artisan mill in Japan.
While appreciating the history and culture of vintage clothes and textiles, KUON always seeks for permanence, simplicity, and authenticity – to not be bound by traditional views. Combining stylish” and socially good, Kuon is all about sustainability.
“New things become old, but beautiful things remain beautiful.”
KUON employs traditional Japanese techniques like “Boro”, using patchwork and layering of used fabrics. And also “Sakiori”, which is weaving strips of used fabrics. And last, but not least, for dyeing the garments, the brand employs sustainable indigo dye, rope-dyeing “Aizome”.
Aizome is the traditional Japanese indigo dyeing technique, one of Japan’s most revered and time-honored textile arts. The word literally means “indigo dye.” It’s not just about color; it’s deeply tied to craftsmanship, nature, and Japanese cultural identity.
You can shop for KUON clothing in their flagship store, as well as online and in many other stores all over the world.
The post KUON Denim – Eternity & Permanence first appeared on Denimology.
DENIM and PATCHES sourced this post originally published on this site