What makes Fullcount so special is their heritage craftmanship. Founded in Osaka to recreate classic American denim wear, Fullcount is part of Japan’s renowned denim tradition. They are on the same level as denim makers like Evisu and Studio D’Artisan.
One of the legendary “Osaka 5” denim brands, Full Count was founded in 1992 by Mikiharu Tsujita. A co-founder of the Evisu denim brand, he began a new project to recreate the look and feel of his favorite American-made Levi’s of the 1940’s and 50’s.
For three decades, Fullcount has made their name creating denim and heritage clothes that, while workwear-inspired, are meant for casual, everyday, and all-day wear, with comfort that is second to none.
Fullcount achieved this by being the first to utilize Zimbabwean cotton, which is hand-picked, leading to less damage, and has long, strong fibers, giving the fabric incredible softness. Therefore, unlike extremely rigid raws, Fullcount denim tends to be softer initially, with a comfortable break-in and gradual patina development over time.
As all denimheads out there know, organic fading isn’t hyper-contrast. Instead you get subtle gradations and a lived-in character that develops slowly.
Zimbabwe long-staple cotton: hand-picked, extra-long staple cotton used for softness, durability, and a unique feel. This cotton weaves into a denim that’s comfortable from day one yet ages beautifully.
Vintage inspiration: Silhouettes and construction are rooted in 1940’s-1960’s jeans. Simple, purposeful, and wearable for everyday use.
You can purchase Fullcount clothing on their website.
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