LOEWE’s Fall/Winter 2026 campaign marked the continued evolution of the house under creative directors Jack McCollough and Lazaro Hernandez.
Rather than a traditional studio campaign, the imagery was photographed by Talia Chetrit on the volcanic island of Tenerife, creating a dramatic contrast between raw landscapes and LOEWE’s highly crafted luxury pieces.
The imagery highlights the visual contrast between the island’s jagged lava rock formations and the collection’s fluid, sculptural craftsmanship. The campaign features a mix of fresh and familiar faces, including ambassadors and actors like Isla Johnston, Levon Hawke, Seydou Sarr, and Eva Victor.
The visual language shifted away from the highly conceptual surrealism associated with LOEWE’s previous era and toward something more tactile and sensual.
You can shop for the current Spring/Summer 2026 LOEWE collection at NET-A-PORTER, Harrods, and at Saks Fifth Avenue.
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