Alexander McQueen released its Lunar New Year 2025 campaign, celebrating the Year of the Snake with a blend of contemporary design and traditional symbolism. And, of course, denim included!
The campaign explores profound themes of belonging, change, and the optimism that comes with new beginnings in its 2025 Lunar New Year.
Set against the backdrop of a vast cityscape, the story unfolds on Lunar New Year’s Eve, where urban streets, overpasses, and the shimmering skyline come to life through the journeys of its protagonists. Actor Zhang Youhao, alongside a diverse ensemble, portrays transient figures who navigate the intersection of past memories and future aspirations.
Interesting fashion take – the concept of past x future!
This campaign reflects Alexander McQueen’s commitment to honoring cultural traditions while infusing them with modern design sensibilities.
You can purchase Alexander McQueen clothing on the brand’s website, at Neiman Marcus, and at Cettire.
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