“Momotaro is a symbol of the famous Okayama folklore. We recreated our symbol based on indigo flower by reinterpreting the traditional Japanese emblem in a modern way. The “MOMOTARO” has been reborn as a symbolic figure that embodies the brand.”
Momotaro Jeans was founded in 2006 in the Kojima, Okayama district of Japan – a region often referred to as the home of Japanese denim, Their jeans are widely regarded among denim enthusiasts as premium, high-end Japanese raw/selvedge denim.
Key features and things Momotaro is known for include:
Zimbabwean Cotton:
They use high-gloss, hand-cropped Zimbabwean cotton, which is prized for its durability, quality, and ability to create unique denim fading characteristics over time.
“TOKUNO BLUE”:
This is their signature, exceptionally deep indigo color achieved through a meticulous, repeated rope-dyeing process that leaves a white core in the yarn for high-contrast fading.
Signature Details:
A pink selvedge line in reference to their “peach boy” namesake, as Momotarō means “Peach Boy” in Japanese folklore.
The “Going to Battle” line which features two distinctive white “battle stripes” on the back pocket, symbolizing the Japanese flag or the battle flag from the folktale.
Vertical Integration: Momotaro, as part of the Japan Blue Group, controls the entire production process, from spinning the yarn to weaving the denim on vintage shuttle looms and the final sewing, ensuring a high degree of quality control.
You can shop for Momotaro Jeans on the brand’s website.
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