RE/DONE has launched its Fall 2025 ad campaign, fronted by models Meadow Walker and Grace Burns.
Photographed by Morgan Maher at John Lautner’s Harpel House in Hollywood Hills, California, the campaign presents the pair in a series of casual, candid moments that blend everyday intimacy with a landmark of Los Angeles design.
The Harpel House setting underscores RE/DONE’s ongoing dialogue with Americana heritage and midcentury design influences. It wasn’t just a backdrop, it became part of the narrative, a bold architectural icon that anchored the story in culture and creativity. The imagery reflects what RE/DONE stands for, timeless pieces with a strong point of view that truly come alive through the people who wear them.
The campaign with Meadow and Grace was about capturing something authentic, yet aspirational. They brought a balance of individuality and legacy, with a natural ease that made the collection feel lived in and personal rather than styled.
The vibe leans very much into personal, relaxed moments, capturing the transition from summer to fall. Things like dancing, swimming, listening to music, sunsets. It’s intimate and grounded, and, as mentioned above, not overly styled.
Denim is obviously central (as always with RE/DONE), but the focus is also on everyday, lived-in style. Doesn’t feel over-produced. Clothing, movement, moments feel spontaneous. Less about high fashion fantasy, more about personal style and comfort.
And for fall RE/DONE introduced new denim styles. Like the Blondie, the MaryLou, the Slim Cig, and the Rewind Jean, its first reversible style in denim and camouflage.
You can shop for RE/DONE on their website, at Revolve, Bloomingdale’s, and at Farfetch.
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