A 15-Year Milestone, the Weirloom Regular Fit, and Some Fresh Guides
Happy New Year. I hope you’ve had a good start to 2026. I took a short break over the holidays, so this is the first weekly update in a few weeks.
As I mentioned in my last email newsletter before Christmas, I’ve switched platforms. From now on, these weekly updates start as blog posts here on Denimhunters—and will then be sent out as emails.
Why? I realised my newsletters were essentially blog posts already. I spend a fair amount of time putting them together, so it felt a bit silly to only share them with my email subscribers (even though my list did grow a fair bit in 2025, and is now closing in on 12,000 readers—thank you 🥹).
So welcome to the first issue of the new DH Weekly.
In This Issue of the DH Weekly:
- Denimhunters turns 15—what’s coming next
- Making the case for the Weirloom Regular Fit
- Why I’m working with Bluezone this month
- A new buying guide to Omoto’s jeans
- The updated bandana guide (and why it needed it)
I’ve Got a HUGE Milestone Coming Up!
In exactly three weeks—on January 30—Denimhunters turns 15 years old. Fifteen years! I almost can’t believe it. I never would’ve dared dream of this when I started the site as a little side project during my business school gap year.
If you know me, you know I don’t like to brag (that’s what growing up in rural Denmark does to you), but I’m genuinely proud of how far the site has come—and honestly, just that it’s still going … because I came close to shutting it down more than once.
There’ll be something happening to celebrate it, for sure, but I won’t share all the details just yet—just know it might involve something you can win or buy.
Making the Case for the Weirloom Regular Fit
When I started my own brand, I made the first two jeans productions on pre-order. The idea was simple: make what I could sell—not a lot more. Most of the jeans were spoken for before they even arrived.
With the third production, I did things differently: no pre-order.
This is the successor of the first Weirloom jeans. Same regular fit. Same Italian selvedge denim. Same solid construction. Just with a few “aesthetic” upgrades.
But because I didn’t do a pre-order campaign, I never really got to talk about them. That’s changing now—I’m putting the WL#1 Regular Fit in the spotlight.
If you’re looking for a pair of jeans with a truly timeless fit, made from real denim, built to last, I think this is a pretty good place to start. Go have a look for yourself.
In the Industry? This One’s Relevant for You
2026 also marks ten years since Blue Blooded came out—and that also means it’s ten years since I first visited the denim trade show in Munich called Bluezone. The show takes place twice a year.
I’m not attending this edition of the show myself, unfortunately, due to other obligations—I’ll be exhibiting with Weirloom at a show in Copenhagen that week.
But that doesn’t mean I can’t help spread the good word. So expect a few blog posts and mentions on the show this month.
If you’re already planning to visit, but haven’t registered yet, you can do so here.
Omoto Jeans—What to Know Before You Buy
I’ve just published a new buying guide to Omoto, the Japanese denim brand that launched in 2025, and immediately kicked in the doors at some of the strongest retailers in the scene, including Redcast Heritage, Franklin & Poe, and Cultizm.
In the guide, I break down the three core fits and denims, with notes on sizing, feel, and what to expect long-term.
If Omoto has caught your attention and you’re considering a pair, this one’s worth reading before you buy. Read the guide here.
The Bandana Guide Has Been Refreshed
Over the holidays, I spent some time digging into how content on Denimhunters actually performs. One thing that stood out was the bandana guide. It’s been getting a fair amount of attention, but it was clearly outdated and due for a refresh.
The bandana guide is part of the early work I did with Bryan, when we put together what we called the ‘Well-Made Essentials’—the kind of menswear denimheads gravitate towards (beyond selvedge jeans), such as loopwheeled T-shirts, N1 deck jackets, selvedge denim shirts, raw denim jackets—and, for some, bandanas.
The guide has been refreshed, changing the focus from individual products to brands that make great bandanas. That makes it more useful over time, and it also means links won’t go out of date as quickly—which is better for you, and frankly better for the site too.
If bandanas are already part of your rotation—or you’ve been meaning to add one—this is a good place to start. Find a bandana here.
The post Why I’m Done Building My Newsletter on Rented Land appeared first on Denimhunters.
DENIM and PATCHES sourced this post originally published on this site