Join This Giveaway to Win a Pair of ‘Second Edition’ WL-001 Jeans to Wear for a Year
I’ve been following Bryan’s denim fading competition ever since he started it six years ago.
We quickly became good friends and started working together, which has resulted in lots of articles here on Denimhunters, as well as my second book, The Rebel’s Wardrobe.
I’ve also joined the competition myself a couple of times. In Year 3, I only made it six months in (my jeans shrank, or I grew), but last year, in Year 4, I finished the full year in the Iron Heart x Ruedi collaboration jeans he and I helped develop behind the scenes.
I was originally planning to wear something else, a pair of my own jeans. I was already working on Weirloom before Year 4 started, but things didn’t line up then. Now the brand’s launched, and the jeans are here!
5 Pairs for Year 5 (… my treat to you)
The Indigo Invitational Year 5 kicks off on September 1, and that date has been a milestone for me in developing the ‘Second Edition’ jeans. Not just making sure they were ready in time, but also deciding to keep them raw and unwashed; the perfect denim for a fading competition.
I’ll be wearing a pair myself this year, and I want some of you to fade along with me. At least five of you, because I’m giving away five pairs of the Weirloom ‘Second Edition’ jeans! But only if you’re going to wear them in the competition.
Here’s how to enter:
Step #1: Go to the WL-001 ‘Second Edition’ product page and sign up in the form there.
Step #2: Head over to this Instagram post and leave a comment to let me know you’ve signed up and that you’re ready to fade.
That’s it. The giveaway runs until Friday, August 22nd, and winners will be contacted directly on Instagram.
If you’ve been thinking about joining the Indigo Invitational, this might be your chance to do it in a fresh pair of ‘Second Edition’ jeans.
When you enter the giveaway, you’ll be subscribed to the Weirloom Weekly and the Denimhunters newsletter. Winners will be contacted via Instagram.
Not Sure a Denim Competition Is For You?
Don’t worry about it. Wearing a pair of jeans in a fading competition might sound a little intimidating, but it’s really super easy.
You just wear your (Weirloom) jeans however you want, starting on Sep 1, and then submit a few photos of the progress around the first of every month.
After the full year of wear, the jeans will have transformed into something completely different. They’ll be truly yours. They might even have become a wearable heirloom—but only your Weirloom jeans will be real “wearlooms” 
You don’t have to wear your jeans every day, and you can wash them. There are some very serious denim faders, though, who’ll wear their jeans every single day for the full year, and they’ll wear them hard! Some even won’t wash them.
If you want a shot at the podium and all the unbelievable prizes, you’ll have to wear your jeans long and hard too. But with the Candiani denim in the WL-001 jeans, it’s almost like cheating, because this is a fast fader.
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DENIM and PATCHES sourced this post originally published on this site