Despite the backlash caused by their last ad campaign in July 2025, American Eagle and Sydney Sweeney are back once again.
Months after conversations – and controversy – erupted over Sydney Sweeney’s American Eagle jeans ad campaign, Sweeney is back for a new summer spin on shorts with the retailer.
“What brand am I wearing?” Sweeney asks in the commercial, posing in denim shorts against a blue sky backdrop, while smiling and playing with her hair. “Yeah, that one,” she says, as the words “SYD FOR SHORT” flash across the screen.
From the free-spirits of the 1970s to the trendsetters of today, jean shorts have been the highlight of summer fashion for generations and no one perfects the warm-weather style like American Eagle,” said Jennifer Foyle, President and Executive Creative Director, AE.
“Summer is defined by a rare kind of magic, an opportunity to live confidently and in the moment. Pairing classic cutoffs with Sydney Sweeney’s signature ease makes AE denim the must have shorts this season.”
“There’s something timeless about a great pair of jean shorts. They’re simple, but they make you feel confident and put-together without trying too hard,” – Sweeney definitely got that right!
AE shorts destination features over 200 shorts styles and washes, both for women’s and men’s. And this summer 2026 will bring more than 850 new styles, focused on laid-back, wear-anywhere pieces from relaxed denim to versatile tops designed for everyday summer dressing.
You can shop for all the AE denim shorts – and all other denims – on the brand’s website right now.
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