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Got Questions About My Brand, Weirloom? This FAQ Might Help
Answers to (Some of) the Questions I’ve Got About Weirloom—That You Might Have Too
Pre-orders are open on weirloom.com, people are actually buying these jeans … and questions are starting to come in.
Some are expected—about sizing, shipping, and returns. Others are more specific. If one person’s asking, chances are others are wondering too.
So I’ve pulled together a list of the most important questions I’ve been getting—and answered them as clearly and honestly as I can.
FAQS ABOUT THE JEANS
Why is the price shown as €250 €180?
That’s a fair question. And it’s not meant as a gimmicky discount.
€250 is what jeans of this quality and construction would typically retail for. Made in Europe from premium Italian denim, with the kind of details you normally only see on enthusiast-level jeans. That’s the reference point.
But because Weirloom works differently—pre-order only, small batch, no middlemen—I can offer them for €180 instead.
The reason I show both prices is simply that I don’t know a better, clearer way to communicate that difference. This setup is the easiest way I can show you what they’d normally cost—and what you’ll actually pay.
Which size should I get?
You don’t need to pick a size when you pre-order. Once you add the jeans to the cart, you’ll see it says “Pick your size later.”
That’s because the full size range and the grading of each size haven’t been finalised yet. Only size 31 has been prototyped. And until the fit is 100% confirmed, it doesn’t make sense to share measurements for other sizes.
I’ve added full measurements for that prototype to the product page. So if you want to get a sense of how they’ll fit, I recommend checking those out.
Once everything is locked in, I’ll reach out to everyone who’s pre-ordered to help choose the right size—and, of course, I’ll share size guidance and detailed measurements charts on the product page..
You’ll probably need to measure a pair of jeans you already own and compare that to the final sizing chart I’ll send. I’ll guide you through the process personally to make sure you get the best possible fit.
Also, just to clarify: the sizing is based on Western brands—not Japanese. I’ve done that to make it easier and more intuitive for most people to find their size.
How heavy is the fabric? Are they stiff?
The denim is 14.25 oz., which puts it right in that sweet spot—heavy enough to feel substantial, but not so heavy that they’re a pain to wear.
And no, they’re not that stiff. The jeans are washed once after sewing, so breaking them in is easy. You’ll still get beautiful fades over time, but with comfort from day one.
So will they fade?
Yes. You’ll absolutely get fades.
Even though the jeans are one-washed to soften them up, they’re made from a denim that fades beautifully with wear.
The denim is from Candiani in Italy, dyed using their proprietary Indigo Juice method. It’s a modern take on slasher dyeing that puts more of the indigo on the surface of the yarn—which means it fades faster and with more contrast.
Plus, the denim has some visible texture and slubbiness, which helps create the kind of fades we denimheads look for.
FAQS ABOUT THE PRE-ORDER
Will my card be charged right away?
No. When you place a pre-order, your card won’t be charged—and the money won’t be held or reserved either.
You’ll enter your payment details to complete the pre-order, but the charge won’t go through until the jeans are ready to ship. That’s when I’ll manually confirm and collect the payment. Until then, it just sits as a pending order on my end.
In short: no money leaves your account until the jeans are on their way to you.
Can I cancel my pre-order before the jeans ship?
That’s no problem at all.
If you decide to cancel your pre-order before the jeans ship, you can do so easily and for free. Just find the confirmation email you received from Purple Dot (the system handling the pre-orders) and click the cancel link. That’s it. No payment, no hassle, no hard feelings.
You’ll also hear from me directly before the jeans are ready to ship—so you’ll have plenty of time to ask questions, get sizing help, or change your mind if needed.
When will the jeans ship?
If everything goes according to plan, the jeans will ship by the end of June. That’s the schedule confirmed by my production partner in Portugal, and we’re working hard to keep it on track.
I’ll keep all pre-order customers updated along the way.
Can I return the jeans if I change my mind after they ship?
Yes. Just like any online purchase, you’re entitled to return the jeans within 14 days of receiving them. That’s not just a policy—it’s the law under Danish e-commerce regulations.
These aren’t made-to-measure or customised jeans. They’re made in standard sizes, so even though they’re produced on a pre-order basis, they’re still eligible for returns. No questions asked (though I’d love your feedback if you decided to return them).
What if they don’t fit? Can I exchange to another size?
Fit is a big deal. And even though I’ll help guide you the best I can to pick the right size before the jeans ship, there’s always a chance you’ll need to exchange them for another size.
That’s why I’m holding back a few pairs from the initial 100—to make sure I can handle size swaps. There might not be every size available in every quantity, but I’ll do everything I can to make sure you end up with the right fit.
Are there really only 100 pairs?
Yes. This isn’t a marketing gimmick.
One hundred is the minimum order quantity my Portuguese manufacturer was willing to produce—and it’s generous, honestly. Most factories require much larger runs, but they believe in the idea and wanted to support the launch.
There’s no secret stash waiting in the wings. I’ve already bought the denim, and it’s already at the factory in Portugal. Once those 100 pairs are spoken for, that’s it for this first edition.
Will there be more later?
Yes. This is just the beginning. I’m not planning to make only 100 pairs and call it a day—this is the first step in what I hope will grow into something lasting.
That said, this first batch is a rare opportunity. I was lucky that the denim I wanted was available in just the right amount for 100 pairs. Future production will require me to order enough fabric for at least 500, which means the next pre-order will likely be bigger. Still limited—but not quite this exclusive.
So yes, more will come. But there will only ever be one First Edition 
When is the order deadline?
Soon. To keep things on schedule for that end-of-June delivery, I need to close the order window before the end of May.
And just to be clear: there are only 100 pairs (included the ones I’m holding back for size swaps). Once those are spoken for, that’s it for this batch. So if you want to secure a pair from the very first Weirloom run, now’s the time.
If any of these answers helped you feel more confident about Weirloom—or if they just made you more curious—you can see the jeans and pre-order your pair below.
The post Got Questions About My Brand, Weirloom? This FAQ Might Help appeared first on Denimhunters.
DENIM and PATCHES sourced this post originally published on this site
7 For All Mankind Spring 2025 Ad Campaign
7 For All Mankind presents its campaign for Spring Summer 2025, a project which champions bold self-expression and cultural connectivity. Featuring Mariacarla Boscono and newcomer, Mohamed Hassan, the campaign is shot by Theo Liu and styled by Elodie David.
Through striking visuals and powerful storytelling, the next chapter of ‘Provocatively You’ amplifies the brand’s credibility as an industry vanguard. Reshaping the fashion narrative for a new generation. Mariacarla is playful, authentic, irreverent in her own space. The ultimate luxury in today’s fast-paced world.
“This season, we continue to celebrate the audacious spirit that defines 7 For All Mankind,” says Sacha Gomez de Zamora Ford, Global President of 7 For All Mankind. “This is more than a campaign; . It’s an invitation to be unapologetically yourself and redefine what fashion can mean for today’s audiences.”
7 For All Mankind brand is known for its denim. Whether it comes in the form of jeans, jean skirts, jean dresses or jean jackets in a variety of washes. You can shop for their denims online as well as at Bloomingdale’s, Nordstrom, and at Farfetch.
The post 7 For All Mankind Spring 2025 Ad Campaign first appeared on Denimology.
DENIM and PATCHES sourced this post originally published on this site
Paige Joins UK’s Cotton Lives On Recycling Program
Why Traditional Consumer Demographics Don’t Apply to Denim Trends
SAINt JHN In LEVI’S® And Who Decides War
SAINt JHN took the stage at Coachella Weekend 2 in a one-of-a-kind custom look created in collaboration with LEVI’S® and Who Decides War. Thus merging streetwear, spiritual symbolism, and SAINt’s signature love of denim.
The look was not just fashion, it was a visual sermon, seamlessly tying together SAINt JHN’s aesthetic, and his powerful musical presence.
Coming off the release of his new album ‘Festival Season’, and currently in the midst of his tour of the same name, this year’s Coachella marked a monumental moment for SAINt. This actually is his first-ever performance at the iconic music festival.
“This wasn’t just about what I wore—it was about what I stand for,” said SAINt JHN. “Denim has always been part of my story. And the cross, the symbolism of faith, of struggle, of beauty in redemption – that’s my real life. That’s SAINt JHN. Who Decides War brought that to life with Levi’s in a way that felt honest, grounded, and elevated.”
SAINt JHN is known for starting each performance with a side-stage prayer and closing every show by praying with his audience—rituals that make his performances more than concerts to him. With Who Decides War’s gospel-infused, deconstructed denim and LEVI’S® timeless Americana DNA, the look felt like an extension of his brand.
“Collaborating with SAINt JHN was effortless,” said Ev Bravado and Téla D’Amore, co-founders of Who Decides War. “Every piece in this collaboration for SAINt JHN’s Coachella Weekend 2 look is crafted from upcycled Levi’s, reimagined with our in-house airbrushing technique to achieve a worn-in effect. Signature thorn appliqué wraps the waistband, paired with custom leather stained glass patches – hallmarks of Who Decides War. The jacket is finished with original artwork inspired by the artist himself.”
The post SAINt JHN In LEVI’S® And Who Decides War first appeared on Denimology.
DENIM and PATCHES sourced this post originally published on this site
Denim Made a Statement On and Off the Stage at Coachella
Denim Made in Paris: SUPERSTICH MFG
Superstitch MFG. is a Paris-based denim brand founded by French denim enthusiast Arthur Leclerq. The brand is dedicated to reviving the craftsmanship of vintage American workwear, producing garments that honor the heritage of denim while incorporating meticulous attention to detail.
The brand’s philosophy centers on creating jeans “as they were,” emphasizing durability, functionality, and timeless style.
They operate from a workshop in Paris, where they utilize a collection of vintage sewing machines from the 1920s to the 1970s. These machines, including Union Special, Singer, and Reece models, are carefully restored and maintained to ensure authenticity in construction techniques.
This is definitely a brand for you denimheads, interested in high-quality, vintage-inspired denim crafted with authenticity and care. SUPERSTITCH MFG. offers a unique blend of French craftsmanship and Japanese fabric excellence.
You can shop for SUPERSTICH MFG online on their website.
The post Denim Made in Paris: SUPERSTICH MFG first appeared on Denimology.
DENIM and PATCHES sourced this post originally published on this site