The patches were developed in partnership with AllDenims.
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The Perfect Wedgie– Introducing Wedgie Jeans
I don’t know if you’ve heard, but a couple of years ago Levi released a pair of jeans that purposely gives you a wedgie. This goes against the natural way of things since most of us prefer to AVOID wedgies. But if Khloe Kardashian can make camel toes a thing, then maybe the wedgie can make a stand while giving your tush a little help as well.
According to Levi, Levi’s Wedgie Jeans, yes, that is their actual name, “accentuates the waist and fits snug through the hips – designed to highlight a women’s curves.”
Essentially, they were promising the perfect pair of jeans that would give any wearer “that perfectly round derriere.”
Let’s go over the pros and cons of this new trend.
THE BRIGHT SIDE OF LEVI’S WEDGIES
1. THE “DERRIERE” WAS CERTAINLY FLATTERED
Image via Daily News
According to the testers at RealSimple, the jeans appear to follow a woman’s natural curves allowing for the flexibility preventing them from pushing your bottom into an unnatural shape.
The presence of wide pockets on the back helps to create a round shape even if your tush tends to be on the flatter side. This is welcome news for those of us not endowed with the back assets.
The editors of InStyle tested them with editors with tushes ranging from large and round to “non-existent” with each stated that indeed the Wedgie Fit Jeans does indeed deliver on their promise of a perfectly round tush. Or at least more there then before the jeans.
2. HIGH-QUALITY MATERIAL
Levi’s Wedgies are made of 100% cotton and deliver on their traditional commitment to high quality denim. The quality gives the jeans a bit of stiffness that helps them hold their shape, which is an advantage to them holding your tush in shape.
Most jeans are being made with Lycra-infused material giving them the stretchy feel and aesthetic we’ve become used to feeling in our jeans, but this stretch has the disadvantage of not giving the support and shaping that these jeans seem to give.
3. PROVIDES THE “IT” FIT
These jeans are definitely popular. Anthropologie’s website states that they are sold out and other style stores stock enthusiastically. Comments on Levi’s website show how enthusiastic customers are about these Wedgies, stating that the jeans make their bum look fabulous and round.
Giving the jeans 4 out of 5 stars, these jeans are one of the “It” jeans of the season. Levi’s wedgies seem to fit a diversity of women with bodies of all shapes and sizes. They are a modern take on classic jeans and don’t bunch up or bag out due to the high-quality cotton material. That is something to bow your hat to.
THE DARK SIDE OF THE WEDGIES
1. THE WAIST IS TOO SNUG
Image via Style This Life
One consistent complaint about the jeans from testers at both InStyle and RealSimple is the jeans fitting too snugly around the waist. As high-rise jeans, this can become a bit uncomfortable throughout the day.
It also might have an effect on the sizing as the consensus is that perhaps it would be better to get a size up on the jeans so the fit can be a bit more comfortable around the waist. This could lead to you losing a bit of the shaping effect, but your bum might thank you.
2. PERMANENT WEDGIES ARE STILL UNCOMFORTABLE
According to a BuzzFeed staffer at BuzzFeed, these jeans also do deliver on the wedgie promise. Stating that trying to sit felt like taking “a trip to hell and back” because of the affect on her lady bits. A practice lung brought on another line of fire.
Here suggestion? Perhaps take breaks and give the area a breather throughout the day for those with larger assets to offset the wedgie effects on the area.
The staff member’s conclusion was that the jeans delivered its promise. Its cute design and fit will make the trip worth it for those who are “into ‘em.”
3. LIMITED MOBILITY
While the snug fit helps the shaping effects of the jeans, as stated above, it also affects the mobility of the wearer. Most of the testers at InStyle agreed that they usually preferred high-rise, stretchy jeans that had a bit of grip and were not used to the stiffness of the wedgie jeans material.
Most also agreed that they loved the overall effects of the jeans on their bottom and were surprised at how well it made their tush look. They also stated that the jeans did loosen throughout the day and relaxed with time.
Overall, the jeans seemed to deliver on the promise for the perfect tush and had the women feeling “like a million bucks.” Though they are sold out on some sites you can find your pair on the Levi website.
Feature image via The Golden Girl Blog
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Blackhorse Lane Ateliers – Made In London
Blackhorse Lane Ateliers (BLA) is London’s only authentic craft jean maker, combining heritage craftsmanship with sustainable, community-driven production,
Founded in 2016 by Han Ates in Walthamstow, London, Blackhorse Lane Ateliers revived local denim manufacturing, operating in the same building where Han worked in textiles for over 30 years.
BLA revived London’s denim manufacturing legacy using techniques once lost to mass production. Every artisan is locally employed, paid a living wage, and even shares ownership in the company. BLA embraces slow fashion through longevity and local craftsmanship.
BLA also operates the UK’s first sustainable denim R&D wash lab, hosting designers and students to experiment with low-water, low-impact washing technologies.
All their denim is handcrafted in London using single-needle sewing, French seams, felled inseams, and heritage copper rivets to ensure durability and refined tailoring.
Let us also mention another important fact: BLA offers free lifetime repairs – underscoring environmental and ethical values.
To sum it up, Blackhorse Lane Ateliers delivers a rare combination of refined tailoring, transparent sourcing, and ethical production right from London. With fit-forward design, quality materials, and built-in repair services, their jeans are made to last. Ideal if you care about craftsmanship, community, and investing in timeless wear.
BLA carries men’s as well as women’s denim. And you can also book an appointment to have a pair of jeans custom made for you.
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Kontoor Strengthens 2025 Outlook; Sees Opportunities in Workwear
GUESS x Evan Mock & Alana Champion Campaign
GUESS just dropped its new Summer 2025 collection and to celebrate, it’s tapped up some pretty impressive guest stars. The new campaign features actor, skateboarder and surfer Evan Mock and model Alana Champion, celebrating the brand’s nostalgic aesthetic and old-school Americana ethos.
Evan Mock and Alana Champion were already part of the GUESS collective, but this marks their first full campaign together, solidifying their place in the brand’s cultural narrative.
Looking back at the brand’s distinctive design heritage, the new visuals feature reimagined imagery from the past, revisiting classic silhouettes, signature styles and highlighting GUESS JEANS’ unique DNA.
Photographed by Ian Markell under creative direction from Nicolai Marciano, the campaign transports us to the country, featuring Western-inspired influences and backdrops. Rather than urban gloss, the visuals lean into textural realism: warm light, lived-in denim, sun-kissed skin, and rugged landscapes that feel timeless yet spontaneous.
The campaign represents a return to GUESS’s identity. Raw denim, Americana imagery, and freedom-infused styling. All presented through a Gen Z lens with energy and authenticity.
You can shop for the summer 2025 collection here.
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Blue Jeans Go Green Partner Bonded Logic Has New Ownership
Derek Lam 10 Crosby x Frēda Salvador Collab
New York-based contemporary womenswear brand, Derek Lam 10 Crosby, has launched its first-ever footwear collaboration in partnership with luxury footwear and accessories brand Frēda Salvador.
The duo’s limited-edition line stems from their shared love of denim, featuring a sweet ballet flat crafted in both blue denim and woven white leather colorways. The collection’s complete with a blue denim trench coat.
It’s an elegant denim-meets-accessory capsule blending both brands’ craftsmanship and love of denim.
Key pieces are the ADA Square-Toe Ballet Flat in Denim, Frēda Salvador’s iconic JADA ballet, reimagined in denim-woven suede with black leather trim and merlot lining. Priced at $298, this limited-edition style is handcrafted in Spain.
And definitely worth checking out is the Studded Denim Trench coat. A full-length denim trench by Derek Lam 10 Crosby, featuring metal studs, a Frēda Salvador trademark.
The Derek Lam 10 Crosby × Frēda Salvador capsule provides a polished twist on denim staples: ballet flats and a trench, elevated with couture-level details and precise craftsmanship. It’s ideal for anyone looking to layer feminine elegance over relaxed, everyday style.
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We Talked With Andrea Rosso – Interview
Curiosity and passion are the two most distinguishing traits of Andrea Rosso’s personality. We wanted to find out more about the “person” Andrea. the man behind Diesel’s sustainability program. But let us first introduce you properly:-)
Born and raised in Bassano del Grappa, Andrea relishes coming back in his hometown where he can be close to his friends and family, and the lifelong creature comforts that fuel his creativity. Music, graphic art and flea markets are all important pursuits that help him steer his passion to exciting new heights.
Andrea is a descendant of Diesel, so it comes as no surprise that he was instinctively drawn to the fashion business. In preparation, he studied pattern cutting in Padua, Italy, but it was while studying English in California that he discovered a love for nonconformist skills such as graphics, art and a passion for all things vintage. From there, he went on to New York to study Textile Development and Marketing at the Fashion Institute of Technology, and ultimately, to begin conceiving his role inside the family business.
Andrea led the creative development of the Diesel Living collection, initially launched in 2008 as an assortment of home textiles. Today the Diesel Living collection extends the brand’s lifestyle and attitude to a vast world of design, adopting important long-term partnerships with leading players in the interior design field: Moroso for furniture, Lodes for lighting, Scavolini for kitchen and bathroom, Iris Ceramica for ceramic tiles and Berti for wooden flooring, Seletti for home accessories and Caleffi for home linens.
In 2014 Andrea launched his own fashion project collecting all his passions: MYAR, a collection of used military originals that Andrea procured personally in vintage markets and visited old depots hunting for functional details and fabrics and accessories no longer in production. After being sartorially refashioned, each garment acquires a contemporary fit and brings the history of the past into the present, looking into a future use.
2020 marks a new beginning for Diesel and Andrea, taking on new roles in the form of Diesel Sustainability Ambassador.
In January 2020, Diesel launched the brands ‘For Responsible Living’ strategy, a commitment to taking actions for the benefit of current and future generations. With Andrea’s passion and enthusiasm for a more sustainable future leading the way, the launch of ‘For Responsible Living’ signified the beginning of a meaningful journey for Diesel. Building upon its philosophy and positive disruptive outlook, Diesel formally committed to implementing a responsible business strategy that is respectful of people and the planet.
In January 2025, Andrea assumed the role of Sustainability Ambassador for OTB Group as well.
- You are from the largest Denim empire, Diesel. What sparked your curiosity about sustainability to make you get involved to create change in this way for the brand?
Actually, since I was young I’ve always seen so many products made from all around the world: Italy, Europe, Asia etc. in different ways and this made up my way of looking at clothes and the potential behind them in every form, waste included. I belong to Gen X and when I was a teenager my friends and I were pretty sensitive regarding the impact of the industry and we preferred the idea of making beauty out of waste, rather than throwing something away. That is probably how my curiosity about sustainability sparked. It’s kind of a hippy mentality that throughout time I have been slowly evolving to end up into a corporate system (first with my role as Sustainability Ambassador at Diesel and then as Sustainability Ambassador of OTB Group). I guess in the corporate environment it got more structured and sophisticated, but I like to think that my “hippy” mentality is still there!
- Circularity in manufacturing is the cycle of apparel manufacturing that is becoming increasingly popular. Has Diesel’s garment production changed to reduce the quantity of clothing that is made each season? Have the designs changed to reflect the circularity aspect to consumers?
At Diesel, our core focus is on the quality of our production rather than quantity, that we implement through our ‘For Responsible Living’ sustainability strategy that we launched in 2020. We work hard to maximize the amount of lower-impact and recycled materials in each collection while maintaining durability and quality of the garments we produce. Diesel is known for its distressed denim, but we compensate for this by working on garment construction and designing longevity into our jeans. The next episode of our Behind the Denim docuseries, which deep dives on how we produce our denim will be released in early August and it will indeed delve further into this topic. Regarding circularity, we have also created dedicated product collections that experiment with more circular design principles. In partnership with UNIDO (United Nations Industrial Development Organization) and one of our Tunisian suppliers, we piloted a closed-loop recycling system that takes our fabric cutting scraps and mechanically recycles them, shreds them and spins them into new yarns before weaving them into new denim fabrics. The fabric generated through this partnership has been used in our Diesel Library collection. Currently we are looking at new similar projects through the collaboration with other suppliers. In the meantime, we have been working to increase the amount of lower impact materials, including recycled ones, in our denim collection, reaching more than 50% “For Responsible Living” products.
However, we do acknowledge that across the industry, there needs to be a reduction in production, and an increase in propositions like resale, repair and other circular services.
- With the next generation being so in tune with sustainability in fashion, what message do you want to share with Gen Z and Gen Alpha about sustainability and Diesel?
We want the younger generation of customers to think more about their daily choices, about what they buy and how they live, and to carefully consider the impact each decision they make has. It’s important to communicate sustainability to customers in an easy and accessible way, so they can factor that information into how they shop. That’s why at Diesel, we’re committed to keeping the sustainability conversation going and we want it to be bold and fun, in line with Diesel’s tone of voice. That is what we did with our Behind the Denim documentary, that I just mentioned. We believe that sustainability isn’t just a trend – it’s a responsibility. That’s why we’re constantly working to innovate our materials, improve our production processes, and offer greater transparency on processes and materials used. Gen Z and Gen Alpha have the power to demand better from brands, and we’re here to rise to that challenge – together.
- What do you envision for the future and the younger generation?
I think for the future and younger generations we need to think about responsible products in a more affordable way, not at the expense of others but in consideration of the fact that more responsible and lower impact solutions will be the new normality. It is our challenge to find industry solutions that are in line with our quality standards, in line with our lower impact criteria and still in a good price range so that they can be accessible to a wider audience.
- What are your denim trend predictions – for instance – Do you see a comeback of skinny jeans?
Variety of fits are important, like skinny jeans, but this is something that concerns our Style Office. What we do as Sustainability Team is working with them by pushing boundaries not only in style but in finding more responsible solutions in fabric, trims or treatments.
From our point of view, we see sustainability as a growing factor in the way that jeans are designed, marketed and sold. Yes, they’re an impactful product to produce, but brands like Diesel are innovating ways to make denim production less environmentally taxing. At the same time, jeans are also a product that has potential to be worn and re-worn for years. Which brings me to another denim trend. Globally, we see a strong interest in second-hand or vintage denim. We see resale growing, and we want to be part of the conversation.
- What kind of jeans do you personally wear and why?
I’m actually more into comfort fit with no stretch. I’ve grown up in the 90’s with baggy pants and comfort fit on top, but I have to say I’m not a huge fan of long jeans with wide bottoms that drag on the ground, feels like you’re sweeping the pavement with every step. I prefer labor-style pants, striped denim, constructed herringbone and sulfur violet workwear types, they’ve got personality and hold up well.
You can and definitely should check out all the videos of the “Behind The Denim” docuseries here. Newest episode coming up ASAP, so stay tuned.
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