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Pacsun is reclaiming a familiar cultural cornerstone with the launch of its Fall 2025 campaign “Denim Days,” a celebration of the daily ritual of wearing jeans.

The campaign was shot inside a classic shopping mall, at a time when Gen Z is rediscovering mall culture as a shopping destination and as a social and creative hub. The campaign leans into that with a cast of emerging talent, playful nostalgia, and a strong point of view on what jeans mean today.

The new fall collection showcases jeans as a daily staple, whether heading to class, meeting up with friends, or going out. To reflect that versatility, Pacsun is putting a name to it, literally.

For women, while Pacsun continues to highlight their viral Casey Low Rise Baggy, the brand is also introducing new styles like the Jade Bootcut, Zoe Low Rise GF, Sloane Ultra Baggy, and Jordyn Low Rise Straight.

For men, the collection introduces the Blake Extreme Baggy, Ryder Ultra Baggy, Mason Baggy Barrel, Jordan Bootcut, Dylan Baggy, and Cade Straight, offering new takes on core fits.

The fall denim collection speaks to a range of personalities and silhouettes.

“Denim has always been a central part of Pacsun’s story, and a central part of how our community expresses themselves,” said Richard Cox, Chief Merchandising Officer at Pacsun. “With our Denim Days campaign, we wanted to tap into cultural moments that are important to our consumer. The mall is back, jeans are personal, and in true Pacsun fashion, we’re meeting our audience where they already are.”

Cast with a group of creatives closely tied to the brand, including The Williams Twins, who have been frequently featured in Pacsun campaigns, model Alana Champion, and rising talent Jackson Passaglia, Marlee Guillory, May Li West, Cayley Claire and Tatiana.  The campaign reflects Pacsun’s continued commitment to spotlighting real voices shaping culture today.

Pacsun will also be hosting a special Denim Trip with creators later this month, taking place in Jacksonhole, WY. The experience will give creators an opportunity to showcase how they wear their favorite styles IRL, with content rolling out across social media in real time.

As part of its continued push into social commerce, Pacsun is also activating during TikTok’s Super Brand Day late July. The activations will include livestreams at Pacsun’s flagships in New York’s Soho and Downtown Los Angeles, driving momentum and engagement around the new collection.

This marks the third time Pacsun has partnered with TikTok on Super Brand Day as part of their continued relationship.

The Denim Days campaign and new jeans collection rolled out on July 12 on Pacsun’s online, and social platforms, and will launch in retail locations later this month.

The post PACSUN – Denim Days Fall 2025 💙👖 first appeared on Denimology.

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The Fall 2025 campaign shows a variety of denim fits.

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This report gives the analysis on the denim fabric imports by Mexico and compares the 2023 and 2024 changes. Mexico’s denim fabric imports saw a steady influx, with major suppliers being India, China, and countries like Turkey and Pakistan also playing significant roles in the market, according to import data trends.

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The post Mexico’s Denim Fabric Import 2023 vs 2024 – A Comparative Analysis appeared first on Denimandjeans | Global Trends, News and Reports | Worldwide.

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Fiorucci’s Spring 2026 fashion show was a joyful, creative revival of Elio Fiorucci’s playful spirit. With freedom, optimism, and childhood wonder at its heart.

Under Francesca Murri, Fiorucci reimagined Milan’s Via Paolo Sarpi as a fantastical public square where everyday meets surreal with a playful, childlike energy.

Janina Zais joins the show as guest artist, extending the collection’s playfulness through hand-painted body art. Models became “living artworks,” adorned with whimsical body paint by artist Janina Zaïs – complete with cherubs, dog snouts, and cartoon motifs, emphasizing transformation and imagination.

Fiorucci Spring 2026 is a heartfelt celebration of optimism, art, and play, merging lukewarm Milan streets with pop fantasy. The show married sculptural, wearable denim pieces and graphic-rich costumes with a vibrant palette and interactive runway setting—inviting audiences to rethink fashion as a joyful, imaginative medium. Have a look at the whole show in the video below.

You can shop for the current Fiorucci collections on the brand’s website, at SSENSE, and at Revolve.

Below you can see the collection’s denim and leather key looks.

The post Fiorucci Spring 2026 – “Piazza Fiorucci”‼️ first appeared on Denimology.

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Gabriela Hearst’s first denim line made entirely from recycled cotton – continuing her trailblazing sustainability mission. The collection redefines designer denim, aligning high fashion with the denim industry’s growing commitment to circularity.

This collection marks a shift in high-fashion denim. Luxurious, expressive bootcuts and wide legs, all underpinned by recycled materials, eco-dyeing, and clean production. If you’re after denim with purpose, significance, and elevated design, this is a standout summer capsule.

Retaining the same look, feel, and overall properties as conventional denim, the line features several key styles in five distinct colors: cobalt blue, golden birch, antelope orange, burnt sienna, and white.

All the colors in the line were inspired by a number of pigments given to the Uruguayan designer as a gift by her friend, filmmaker Clara Cullen, that are often used as traditional Spanish house paints. 

In addition, the recycled cotton denim collection also features a classic indigo with a medium-wash, named Uruguayan blue after Gabriela’s homeland. The dying process used to dye the collection includes a hand-treatment with an ecological wash that uses significantly less electricity than conventional industrial denim manufacturing and circular, recycled water, which is filtered and reused throughout the dying process.

Key styles in the line include the cropped Ezra bootcut jean, the Rey straight-leg jean, and the Willa long bootcut jean. And there’s an interesting fact: the jeans feature custom wood-inlaid brass buttons at the waist which can be removed for machine-washing. 

Granted tho, this line doesn’t come cheap, prices range from $890 to $1,490. You can shop for these jeans online on their website, in Gabriela Hearst stores, as well as at NET-A-PORTER and Neiman Marcus.

The post Gabriela Hearst – Sustainable Denim Capsule Collection first appeared on Denimology.

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