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With over 250 stores across India, Superdry has established itself as a leading premium fashion brand, known for its durable, stylish, and comfortable clothing.Denimsandjeans is pleased to present another complimentary report on the online retail sales of Men’s Jeans Styles by Superdry, India for the month of September 2024. This short report provides valuable insights into key market trends, including pricing strategies, discount offerings, fabric compositions, and more.

The pie chart shows the percentage of SUPERDRY INDIA Men’s jeans styles on discount
which is 100 % for the month of September 2024.

The accompanying graph illustrates the average price trajectory of SUPERDRY INDIA’s
Men’s jeans in September 2024, highlighting the impact of discounts on pricing.

The graph highlights the maximum and minimum prices for SUPERDRY INDIA Men’s jeans
in the month of September 2024.

The table presents the fabric composition details for Superdry men’s jeans in India as
of September 2024. The table shows different fabric compositions, the number of styles
available for each, and their corresponding percentage out of the total.

Key details include a use of “100% Cotton,” which is featured in 39 styles, making up 50%
of the styels. “100.0% Organic Cotton” is the next most common composition, used in
32 styles, accounting for 41% of the total. Other compositions, such as blends of organic
cotton with elastane or polyester, are much less frequent, representing only 1-2.6% of the
styles.

The chart represents the percentage distribution of different fits for Superdry men’s jeans
in India as of September 2024. The data includes seven fit categories, with “Slim/Skinny
Fit” being the most dominant at 75%, which is significantly higher than all other categories.
The graph indicates a steep drop-off after this category, showing the popularity of this fit.
Other fit types are much less common, with “Straight Fit” and “Tapered Fit” each making
up 8%, followed by “Boot Cut” at 6%, “Cargo” at 3%, and “Jogger” being the least popular,
accounting for only 1%. The curve highlights the overwhelming preference for slim/skinny
fit jeans compared to the more specialized fits.

This section presents the distribution of broad fit orientations for Men’s jeans at SUPERDRY
in INDIA, based on 79 Styles, offering a snapshot of consumer preferences in styles

The pie chart illustrates the percentage distribution of Men’s jeans by fabric stretch (Rigid
and Stretch) for SUPERDRY INDIA in September 2024.

The pie chart displays the percentage of men’s jeans styles by polyester content for
Superdry in India, as of September 2024. A vast majority (98.7%) of the styles contain no
polyester, while only 1.3% include polyester.

This pie chart provides a breakdown of the average percentage of materials by weight
used in men’s jeans from the brand Superdry, specifically in India, for the time period of
September 2024. The chart illustrates that normal cotton comprising 54.8% of the jeans.
Organic cotton follows as the second most used material at 43.9%, reflecting a significant
focus on sustainable textile sourcing in the manufacturing process.
The remaining materials make up a much smaller portion of the composition. Polyester
and elastane are both used minimally, at just 0.2% each. Additionally, 1.0% of the material
consists of PIW (pre consumer and post industrial waste ). This distribution suggests that
while the majority of the jeans are made from natural fibers, a small amount of synthetic
materials is included to likely enhance durability or stretchability.

Download PDF :

https://denimsandjeans.in/pdf/freereports/SUPERDRY%20INDIA%20MEN%20JEANS%20-%20SEPT%202024.pdf

This report was available complimentary to our subscribers, and Denimsandjeans publishes a range of reports every month. To access all of these reports, please visit our website:

https://www.denimsandjeans.com/subscriber-only-reports-3

All reports are available through subscription. If you’re interested in subscribing to our special reports section, please contact us at mktg3@denimsandjeans.com. Our team will be happy to assist you with the subscription process.

The post Superdry India – Men Jeans – Sept 2024 ( Free Report ) appeared first on Denimandjeans | Global Trends, News and Reports | Worldwide.

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Get Ready for Cooler Temps with These New Versions of Unsinkable Naval Classics

Perhaps it’s due to our proximity to the North Sea, but Thomas and I are both suckers for naval outerwear.

The coats designed for American sailors either before or during WWII are perched at the crest of the wave in terms of both comfort, practicality, and style. They’re as good today as they’ve ever been—perhaps even better.

Each year, our favourite rugged brands introduce their latest versions of the naval classics, and, with Iron Heart at the head of the fleet, this year has brought a bumper crop of seriously rugged kit.

If you’ve been waiting to jump on board, there’s never been a better time to get into a seaworthy vessel.

For a broader look at the world of seaborne style, you can read our guide to naval outerwear.

If you’re looking for an even deeper look at the N1, peacoat, and duffel (and many more) our book, The Rebel’s Wardrobe, features an entire section on naval style. 

Iron Heart’s Fleet of N1s

In typical fashion for the Japanese motorcycle specialists, Iron Heart’s N1 quickly became the selvedge scene’s favourite version of the classic deck jacket. Few things pair better with Iron Heart jeans than their version of the deck jacket.

They’ve really leaned into this popularity this year with a fleet of N1s that have surfaced and disappeared in mere moments. Chief of these was the blacked-out version produced in collaboration with Burg & Schild, which sold out faster than Oasis reunion tickets.

Iron Heart’s N1 jacket is available in black, khaki, olive drab, and brown. They sell out very quickly in every colour—if it’s sold out, register your interest and you’ll be informed when they restock.

As impressed as we are with the new all-black version of the jacket, the most exciting development came last year when Iron Heart debuted an oiled whipcord version of the N1 with closer-to-period-correct slash pockets.

The patch pockets have never sat right with me, so the oiled versions represent a massive improvement in my books. They’re a little more expensive, but they’re more water-resistant and, in our books, more stylish to boot.

The oiled N1s are available in black, olive, khaki, and army green.

You’ll also find the slash pockets on the new N1 Deck Vest, which, as you can see, looks absolutely stellar when paired with bold horizontal stripes. 

If you appreciate the N1 style but live in a more temperate climate, the vest might float your boat.

Other N1s to Consider

Earlier this year, I added a Buzz Rickson’s N1 to my stable. This came at the tail end of an exhaustive look at all of the N1s on the market. Buzz Rickson’s version had everything I was looking for. The colour, the details, and the fit were all on point, and I’m looking forward to breaking it in this fall.

You can find the Buzz Rickson’s N1 at Blue in Green. In terms of dimensions, Buzz Rickson’s seem to have my number.

It’s a perfect fit for me, but you might experience the brand differently. Check the measurements carefully. 

Best practice is to at least consider some of the other available versions of the jacket before you slap your card on the counter.

Our favourites include top-shelf deck jackets from The Real McCoy’s, Dehen, Freewheelers, and Warehouse.

If you’re looking to spend a considerably less, the most bang for your buck comes from Tellason’s Blubaugh Deck Jacket and Cockpit USA’s version of the N1.

These less expensive versions swap out the alpaca for a durable synthetic. They won’t be as warm as the top-shelf reproductions, but that might be a plus in your books.

Something Old, Something New 

If the N1 isn’t your bag, you can still find a great jacket without stepping foot on dry land. The peacoat remains the most durable naval icon for very good reason.

It is an unmatched style shape-shifter, rolling effortlessly through a wide range of casual and spiffy styles, and, when made well, it’s nearly as warm as an N1.

Like my N1, I spent a considerable amount of time considering the peacoats on the market before making my purchase. The black William Gibson x Buzz Rickson’s version complete with horsehide accents won the day, with the Navy Blue version nipping at its heels. It quickly became a signature piece for me.

Premium reproduction specialists like Buzz Rickson’s and The Real McCoy’s lead the way in this category.

If you’re looking for a little less expensive version, Cockpit USA does a great one for not a lot of money. 

Finally, if you’re looking for something a little more unique, Iron Heart has introduced a new USN A2 (not to be confused with the leather Air Forces A2).

Introduced in the ‘60s to replace the N1, the A2 featured a sharp, lay-down collar and a handy breast pocket, but it retained many of the N1’s signature features.

Iron Heart’s version is available in olive, black, olive drab, and (our favourite) the Oiled Army Green. A great choice for those who find the N1’s fur-lined collar a little too warm for comfort.

The post Anchors Aweigh! The Best Naval-Inspired Outerwear of 2024 appeared first on Denimhunters.

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Denimsandjeans is pleased to present another complimentary report on the online retail sales of Women’s Jeans Styles by Arket, UK for the month of September 2024. This short report provides valuable insights into key market trends, including pricing strategies, discount offerings, fabric compositions, and more.

The pie chart shows that no product of ARKET UK women’s jeans styles was on discount for the month of September 2024

The accompanying graph illustrates the average price trajectory of ARKET UK women’s jeans in September 2024, highlighting arket’s strong position of providing no products on discounted prices

The graph highlights the maximum and minimum prices for ARKET UK women’s jeans in the month of September 2024.

Arket’s product range demonstrates the brand’s commitment to sustainable and innovative fabric compositions, with a strong emphasis on organic cotton. The majority of styles use 100% cotton (39%) and high organic cotton content blends with elastane for stretch and comfort (33%). Additionally, Lyocell is increasingly being integrated into the compositions, accounting for up to 43% in some styles. This combination of organic materials and sustainable fibers highlights Arket’s approach to catering to the growing consumer demand for environmentally friendly and comfortable denim.

The distribution of fits in Arket’s women’s jeans styles shows a clear consumer preference for Slim/Skinny Fit, which leads with 35% of the total styles. This strong inclination toward a more fitted silhouette highlights a demand for sleek and modern looks. Relaxed Fit follows closely, making up 28%, appealing to consumers seeking a more casual and comfortable option.
Boot Cut accounts for 17% of the styles, reflecting its versatile appeal, balancing style and ease. Loose Fit comes in at 14%, showing a notable preference for more relaxed, oversized silhouettes. Meanwhile, Straight Fit and Regular Fit represent smaller segments at 5% and 2%, respectively, indicating their niche yet loyal following among consumers who prefer classic and traditional styles.

An analysis of the rises in women’s jeans styles offered by Arket in September 2024 shows that Mid Rise leads the category, representing 55% of the total styles. This indicates a strong preference for mid-rise jeans, which offer a balanced fit, catering to a wide range of body types and style preferences.

This section presents the distribution of broad fit orientations for women’s jeans at Arket in UK, based on 65 Styles, offering a snapshot of consumer preferences in styles

The pie chart illustrates the percentage distribution of women’s jeans by fabric stretch (Rigid and Stretch) for Arket UK in September 2024.

The chart reveals that 100% of Arket’s women’s jeans styles are non-polyester, emphasising a commitment to using alternative materials. This strategic choice highlights a focus on maintaining the traditional qualities of denim while catering to a consumer base increasingly concerned with sustainability and environmental impact.
The absence of polyester in these styles suggests a dedication to natural fibres, which can enhance the comfort and breathability of the garments. As consumers seek more eco-friendly options, Arket’s approach positions the brand to align with these preferences, potentially attracting environmentally conscious shoppers who prioritise sustainable fashion choices

The average material composition in Arket’s women’s jeans reveals a thoughtful blend that prioritises both comfort and sustainability. Organic cotton constitutes 51% of the material, underscoring a commitment to eco-friendly practices and ensuring the fabric retains familiar denim qualities while enhancing breathability.
Lyocell, making up 8% of the composition, adds a luxurious feel and further promotes sustainability through its production process. The inclusion of elastane, although minimal at 1%, contributes to the stretch and flexibility of the jeans, catering to consumers’ desires for comfortable and well-fitting styles. Notably, elastomultiester is absent in the material composition, suggesting a focus on more natural and sustainable fibres.
This strategic combination reflects a response to evolving market demands for denim that balances performance, comfort, and environmental responsibility. As consumer preferences shift towards more sustainable fashion, Arket’s approach positions the brand as a leader in offering high-quality women’s jeans that align with modern values and lifestyle needs

Download PDF :

https://denimsandjeans.in/pdf/freereports/Arket%20-%20UK-%20WOMEN%20JEANS%20-%20SEPT%202024.pdf

This report was available complimentary to our subscribers, and Denimsandjeans publishes a range of reports every month. To access all of these reports, please visit our website:

https://www.denimsandjeans.com/subscriber-only-reports-3

All reports are available through subscription. If you’re interested in subscribing to our special reports section, please contact us at mktg3@denimsandjeans.com. Our team will be happy to assist you with the subscription process.

The post Arket UK – Women Jeans – Sept 2024 ( Free Report ) appeared first on Denimandjeans | Global Trends, News and Reports | Worldwide.

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In a World of Reproductions, the Tellason Coverall Jacket is a True-Blue Original 

The world of heritage denim is rooted in classic workwear styles that debuted in the two decades or so following the Second World War. Heritage denim brands are pulled almost irresistibly towards these well-worn designs.

It’s exceptionally rare to see a brand break with convention and, in the process, create a new icon that can stand shoulder to shoulder with the ubiquitous classics.

Tellason did this, capturing lightning in a bottle with their Coverall Jacket, which debuted in 2011 and almost immediately gathered a cult following among denimheads.

What is behind Tellason’s Coverall’s initial success and its deep and lasting footprint in the selvedge scene? I wanted to find out, so I moved my other denim jackets to the back of my closet and hung my 16.5 oz. Tellason Coverall next to the door.

For the last four months—since Year 3 of the Redline Rally kicked off on June 1, 2024—the Coverall has been my only denim jacket. I’ve grown so fond of it that it may earn a permanent spot on that hook by the door.

With each passing day, it’s become more obvious what has driven denimheads to beat a new well-worn path to Tellason’s front door. 

The Coverall is available in a wide range of fabrics and colours, either with or without a wool-blend lining. Our favourite is the unlined 16.5 oz. version, but, before ordering, consider the full range of options.

The Birth of an Icon: How the Coverall Took Shape

In 2011, Tellason founders Pete Searson and Tony Patella got a call from the guys at Smith & Butler (a since-shuttered rugged goods shop in Brooklyn). At the time, Tellason was still a very young brand. They produced their first pairs in 2008, but they had quickly been picked up by retailers in selvedge hotspots on both coasts, including Smith & Butler.

The Tellason retailers encouraged Pete and Tony to venture into what was, at the time, virgin territory for their brand: selvedge denim jackets. Then as now, the market was dominated by versions of popular denim jackets first produced by Levi’s and Lee, but the guys in Brooklyn wanted to shake things up with an entirely new design.

They shot a few ideas back and forth, and the first version of the jacket debuted in the Brooklyn shop a few months later. Inspired by dustbowl-era denim chore coats, it drew from a deeper and older well of American workwear than other selvedge jackets being produced at the time. 

Many of the jacket’s most iconic features were present in the first iteration: the divided pocket at the right hip, and the capacious heart-side pocket large enough to hold a folded-up newspaper combined with the smaller angled eyeglasses pocket.

A year later, when the term for the collaboration ran out, Pete and Tony tweaked the design slightly, exchanging the rounded collar for a pointed one and adding two more pockets—another chore pocket on the hip, and a smaller concealed pocket on the inside of the jacket. The design has remained the same ever since.

The only noteworthy change came in 2017, when Tellason’s selvedge supplier, the legendary Cone Mills, announced they would be closing their doors. The three proprietary denims milled for Tellason by the American mill were replaced with three new proprietary denims from Japan, milled for the brand by Kaihara.

Since then, the jacket has been an absolute bedrock piece for the brand. Available in a broad range of weights, fabrics, and colours, it is the first piece that many denimheads think of when they think of Tellason.

After wearing one for four months, it’s easy to see why.

How Many Pockets Do You Need? 

What most immediately sets Tellason’s Coverall apart from other selvedge denim jackets? The pockets. There are seven of them in total (counting the divided hip pocket as two): six of them on the front of the jacket, one on the inside.

If you asked me four months ago how many pockets I need on a denim jacket, I’d probably have said anything more than two is unnecessary, and anything more than four is too much. My experience with the Coverall has made me entirely rethink this.

For the first few weeks that I wore it, the pockets remained almost entirely empty, but slowly, bit by bit, they started to fill up. I now find myself using all of them.

The divided hip pocket (originally designed to keep mobile phones from sliding around), helps keep things I need to access quickly in their place. My keys live on one side of the divide and my clicker (for the gate at the end of the drive) on the other.

There’s enough space left over to fit the dog’s tennis ball at the top of the pocket.

The other hip pocket holds a bag of dog treats and my phone. In the slanted chest pocket (designed to hold eyeglasses), I have a back-up supply of dog-mess bags. In the inside pocket, I keep a few pens and my electronic cigarette. 

The chest pocket usually holds my headphones and any small items I’ve managed to pick up on my journeys out of the house (receipts and whatnot).

I may use the hip pockets more, but the chest pocket is no less essential. It balances the coat. Without it, the Coverall would capsize and sink.

Finally, there’s the newspaper pocket (large enough to fit a folded-up newspaper). I’ve had all manner of things in there, from a baseball cap and a beanie to a paperback, a dog leash, and even a bottle of wine. It’s a catch-all with a now-you-see-it-now-you-don’t ease of use.

The newspaper pocket is far and away the jacket’s best feature. It really comes into its own when travelling. There’s simply no better pocket for valuables or a passport. You’d have to turn me upside down and shake me violently by my ankles to get anything to fall out of it.   

With a riveted reinforcement on the newspaper pocket and leather-backed buttons, the pockets are not just for show. If you’re using the Coverall as a work jacket, you can use it as roughly as you want. 

A clear cousin of the classic chore coat, the Coverall is more than up to the task, whatever that task might be. However many pockets you think you want or need, take my word for it. Seven is just enough.

The Perfect Fade Foundation

For as long as Tellason continues to produce the Coverall, the jacket will to be an easy choice for those who want something that’s both classic and radical. If it does ever go extinct, it will likely be remembered as both an era- and brand-defining piece.

With its stand-alone style and mile-long track record of beautiful fades, Tellason’s Coverall could easily command a higher price. Both the unlined 16.5 oz. version and the unlined 12.5 version cost only $250, but it would still be a popular choice at a considerably higher price point.

Few who purchase the jacket leave it at the back of the closet. It’s just one of those pieces that get worn a ton, and the more it’s worn, the more is revealed of the true potential of the Coverall and the 16.5 oz. Kaihara selvedge it’s made from.

Thanks to its easy marriage of utility and style, it’s easy to stack up wear days. For this reason (combined with its unbeatable value), faded examples are not difficult to come by. 

Unsurprisingly considering its track record, we’ve seen quite a few of these in the Redline Rally. Especially in its heaviest iteration, the jacket seems to attract serious blue-collar faders from around the world. 

Bryan Haley (aka @sir_bryanj), a welder from the UK, has put his 16.5 oz. Coverall through hell in the Redline Rally, wearing it every day at work, letting it rest only on weekends and bank holidays. The gruelling schedule led to some inevitable (but beautiful) repairs. 

Steve Farmer (aka @lovogrett), a German K-9 handler, brings a slightly gentler touch to his Coverall, but only slightly. His work sees him outdoors with his dogs nearly every day, hiking and scrambling in the forests around his home. When he’s not enjoying the great outdoors, you can find him (and his coverall) at the pub or in the mosh pit.

For our money, these are the best-faded versions of the jacket we’ve ever seen. Bryan’s overall fades and carefully executed repairs and Steve’s vivid highs and lows make our hearts sing. They’re both doing full justice to the jacket. This is what it looks like when high-level faders meet their match.

I’m wearing my Coverall in Year Three of the Redline Rally. I may be a full lap of the track behind Steve and Bryan—they’re both competing in the Re(Pair) arm of the competition—but I’m inspired by what I’ve seen from them. It may take me a little longer to produce fades like theirs, but I’ll get there in the end.

First-Hand Fit

If you’re thinking about adding either your first (or a new) selvedge jacket to your collection, this one has our full-throated endorsement.

We’ve been recommending it for years, and now we can make that recommendation based not just on the Coverall’s reputation but also on our first-hand experience. As we’ve long suspected, it’s every bit as good as advertised.

It has elbowed out a space for itself at the very top of my jacket rotation (pushing aside some much more expensive pieces in the process).

Add one to your collection and your experience will likely be similar. It’s so practical and so stylish that you’ll want to take it all the way to the end of the line.

When selecting your size, remember that the Coverall is designed to be more practical than fashionable. It is cut generously across the chest and shoulders, with wide sleeves and a long body. This makes it perfect for larger gents. For the rest of us, it is an ideal layering piece.

If you want to wear it over tees or other lightweight shirts, you can size down for a slim fit. If you’re planning to wear it with heavy flannels or sweatshirts, true to size will likely be a good choice. Either way, check the measurements carefully.

All of Tellason’s denims are thoroughly sanforized. The differences in sizing between when the jacket is brand new and after it’s been washed are negligible. Soaking before wearing is not necessary, but it’s still recommended.

Pete and Tony are always working on new versions of the Coverall. Their favourite was a double-indigo selvedge canvas one they did a few years back.

They’ve been hot on the trail since they got to the end of the roll—if you want to be the first to know if they manage to track down more of that fabric, make sure you’re subscribed to their newsletter.

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