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ŞİRİKÇİOĞLU GROUP has been active in ring, open end, textured yarn since 1996 and Denim and Non-Denim fabric production since 2004. They are giving service to entire world with 4.000 employees with two mills located in Kahramanmaraş (Main factory) and Kayseri (Free Zone). They are providing 7% total yarn production and 23% total denim production of Turkey. D&J had a word with them to know more about them and their latest collection.

1. W Denim is a premium denim and non-denim fabric since 2004 . Your Sirikcioglu group has been an important player in the Turkish market . How do you see the changing scenario affecting the business and how are you adapting to it ?

W DENIM, as part of the Sirikcioglu Group, has been a trusted supplier of premium denim and non-denim fabrics since 2004.The textile industry is undergoing a profound transformation driven by sustainability demands, digitalization, and changing consumer expectations. We see these changes not as challenges, but as new opportunities.

Our adaptation strategy is built on three pillars: innovation, sustainability, and customer-centricity. Through our R&D investments, we develop new fabrics that meet both fashion and performance needs. Sustainability lies at the heart of our company; we operate with eco-certified production processes, technologies that save water and energy, and a circular production approach.

In addition, we work in close collaboration with our customers, enabling us to quickly adapt to trends, deliver tailored solutions, and ensure high quality with reliable lead times.

This approach allows us to maintain our competitive edge in a changing market while contributing positively to the future of the denim industry.

2. How important do you think Egypt is getting as a denim sourcing location?

Egypt is rapidly becoming a strategic hub for denim sourcing. This is driven by its proximity to Europe and shorter lead times, the preferential trade advantages with the U.S. market through QIZ, the growing textile investments, and the government incentives offered through industrial zones such as the SCZone. Over the past two years, increased textile/apparel investments and export growth have further reinforced this trend.

From our company’s perspective, Egypt’s importance is rising — and we are aligning with this trajectory. As Sirikcioglu Group, we have completed the official approval process for an investment in Egypt and decided to establish a new denim facility in the SCZone. This step is fully aligned with our goals of being closer to customers, enhancing agility, and achieving competitive costs. The news of this investment has also been reflected in public media.

In conclusion: Egypt is becoming an increasingly critical location for supply diversification, fast lead times, and cost/efficiency optimization. With W DENIM/Sirikcioglu’s global scale and structure (120 million meters annual fabric capacity), our presence in Egypt is integrated into this long-term strategy.

3. W Denim is one of Turkey’s largest integrated textile companies. Could you share your current annual denim fabric production capacity (in meters/tons), and how this has evolved in recent years? 

Sirikcioglu Group has an integrated production capacity of approximately 120 million meters of fabric annually, covering both denim and non-denim fabrics.In addition, with a daily yarn production capacity of 350 tons (including ring, open-end, and textured yarns), we secure the fundamental inputs of our production process within our own facilities.

Through our competitive pricing policy, we deliver sustainable added value to our customers, while our investments in digitalization and sustainability demonstrate our commitment to responsible growth for the future. Within this framework, our planned denim manufacturing investment in Egypt’s SCZone will further increase our capacity and expand our global export network.

4. We thank you for joining for second time the Denimsandjeans Egypt show in 2026. What would  be the most important products and offerings that you will make to the buyers in the show ?

We are delighted to participate in Denimsandjeans Egypt for the second time. This year, we will meet our buyers around three main focus areas:

1. Sustainable Denim Collections
Our eco-friendly fabrics, produced from internationally certified yarns such as GOTS and GRS, and developed with water- and energy-saving technologies, contribute to the vision of sustainable fashion.

2. Innovative & Fashion-Oriented Products
Alongside high-stretch performance fabrics, lightweight and comfortable summer denims, and premium non-denim fabrics with coatings and special effects, our collection also features:

• Fabrics developed with Emana® technology, which helps reduce the appearance of cellulite, and
• Laser pattern applications that stand out for their aesthetic and technical qualities.

3. Customized Solutions for Customers
Through fast lead times, flexible production capacity, and collection-based collaborations, we aim to provide our customers not only with fabrics but also with combined advantages of trend insight, sustainability, and reliable supply.

5. With the new sustainability legislations by EU , how would the brands’ demands on companies like yours would change ?

With the new EU sustainability regulations, brands will increasingly expect greater transparency, traceability, and environmentally friendly production from us. Since we have invested in these areas from the very beginning, we are already fully prepared to meet and deliver on these demands.

6. What are the most important sustainability technologies incorporated by you in recent times ?

–  In our production processes, we have succeeded in completely eliminating water usage by up to 100%, a highly critical step for the preservation of water resources.

–  Through our wastewater recovery facilities, we have systematized closed-loop water usage, minimizing our environmental impact.

–  On the energy side, our solar energy systems (PV) now supply 25% of our total energy needs from renewable in-house resources.

– In addition, energy recovery systems and low-emission production technologies continuously reduce our carbon footprint.

–  By using recycled and certified fibers in our fabrics, we contribute to the circular economy.

For any more details, please connect with Mr. Nuri Sirikci at nsirikci@wdenim.com

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Lost & Found Is a Denim Destination to Visit (Even If You’re Nowhere Near Toronto)

I’ve never been to Canada, but the country was part of my childhood in a tangible way. My grandparents had several cringy souvenirs from visiting family there—one of them a big wooden clock with a grizzly bear on it. While also Canadian, Lost & Found is everything that clock wasn’t.

Since opening in 2010, the Toronto-based retailer has grown into a destination for menswear that balances timeless staples with contemporary influences in a way that feels both curated and lived-in.

And while their physical store on Ossington Avenue is a fixture for Toronto locals, for most of us, it’s the webshop that gives access to their mix of Japanese icons, European design, and American classics.

A “Hippie Capitalist” Philosophy

The foundational idea of Lost & Found is to sell things you don’t have to keep replacing; clothes chosen with a collector’s eye, built to last, and presented in a way that feels more like a hangout than a showroom.

The shop stands out in the mix of shops we usually feature and link to, and their assortment moves between rugged workwear, sharp tailoring, and streetwear. 

Japanese names like Beams Plus and Nanga sit alongside North American staples like Alden and Gitman, European contemporaries like Margaret Howell and Our Legacy, and accessible favourites like Carhartt WIP and New Balance. Few North American shops carry The Real McCoy’s as broadly as Lost & Found, which tells you how serious they are.

At their new Ossington location, the curation has space to shine.

As co-founder Jonathan Elias told Streets of Toronto, the move was “a dream come true”—a chance to display not just clothing but also the art, toys, and objects the team has collected over the years.

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Where to Start: Categories Worth Checking Out

For denimheads browsing online, these are the categories where Lost & Found really shines:

Jeans: Japan Meets Europe in Toronto

Lost & Found has one of the strongest denim lineups in Canada, balancing repro perfectionism with more contemporary jeans. 

The Real McCoy’s and Warehouse anchor the heritage side, while brands like CIOTA, Auralee, and Beams Plus bring modern Japanese craft into the mix. 

Add in European labels such as Our Legacy and Sunflower, plus niche brands like Tender or Phigvel, and you’ve got denim that spans from hardcore fades to clean, fashion-forward silhouettes.

T-shirts: Everyday Staples, Upgraded

Daily staples and loopwheel knits are a house speciality. They’ve got Merz b. Schwanen, but Warehouse and The Real McCoy’s show up here again too, with tees and sweats knitted on vintage loopwheel machines. 

They also stock Lady White Co. and their own Artist Series—white tees designed by local artists to add a unique twist to basics.

Footwear: From Viberg to New Balance

The back wall of the Ossington shop is dedicated to shoes, and the selection carries through online. 

This is Viberg territory—service boots, hikers, seasonal make-ups—alongside Paraboot for that French hard-wearing polish and the odd sneaker lane to keep it relaxed. 

Plus a rotating lineup of sneakers from the likes of Nike and New Balance, often in harder-to-find colourways.

Outerwear: Jackets for City and Winter

From Nanga’s technical down to military-inspired jackets by The Real McCoy’s, outerwear is another Lost & Found strength. 

Expect pieces that can handle Canadian winters but also work in a city wardrobe.

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Good to Know Before You Order

Sizing Guidance: Product pages are clean, image-led, and backed up with straightforward sizing notes—less storytelling, more what-you-need-to-know. Sizing varies by brand, especially with Japanese denim, so check measurements and compare with a pair you already own before you click buy.

Shipping and Duties: Free Canadian shipping on orders over $150 CAD, and free international shipping over $300 CAD. Do note that international orders may be subject to customs fees.

Returns and Exchanges: Returns are accepted within 14 days, for exchange or store credit. Sale items are final.

Customer Service: Lost & Found has a reputation for knowledgeable, approachable staff. Even if you’re shopping online, their team is known for answering questions quickly and clearly.

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Worth the Trip, Worth the Click

Lost & Found isn’t “just another” denim shop. If you want Japanese denim, serious boots and dependable tops in one cart—without the stiff, temple-of-denim atmosphere—Lost & Found is easy to recommend. 

The Ossington Avenue store is definitely worth a visit if you make it to Toronto. Otherwise, the webshop is a great way in—and it captures the same blend of seriousness and fun that defines the store itself.

The post How Lost & Found in Toronto Blends Denim and Streetwear appeared first on Denimhunters.

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What To Know Before You Order a Pair of Realigns

Realign is what happens when a denimhead builds the jeans he really wants to wear. My friend Robin Meijerink turned years of fade obsession into a brand in 2021—designed in the Netherlands, made in Kojima. Small batches, classic methods, modern fits; all for the best fades.

Back in the early days of Instagram, Robin made a name for himself by reposting faded jeans, spending hours every day hunting down the best shots.

That hunt gave him the appetite to create his own jeans. And for Robin, there was never any doubt they had to be made in Japan. He partnered with Collect Mills and Japan Blue Group to anchor Realign with the best makers in Kojima.

Realign is deliberately small-batch and personal; more of a passion project than mass production. Next to the brand, Robin also still does his Robin Denim content and consulting work, and he has a full-time job. 

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Where To Start With Realign

The range is tight with three fits and a concise fabric selection, so decisions are easy enough, at least on paper.

Not all fits are available in all fabrics (not yet anyway), so look at the fits first, then look at the fabric offering. If you’re unsure, the Regular Kenji is the safe all-rounder.

Realign Fits Are Modern Cuts

Realign has three core silhouettes, each a modern take on heritage denim. The fits balance comfort and clean lines—room where you need it, taper where you want it.

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Realign Fabrics Are Japanese Through and Through

Robin keeps the Realign fabrics selection focused, but they’re anything but plain. Everything comes out of Collect Mills in Kojima and carries the texture and character Japanese selvedge is known for.

Here’s a selection of what’s available at the time of publication:

14.5 oz. Osaka Denim

Midweight with a hairy, structured hand, pink selvedge line, and a deep indigo with a grey cast. Sanforized and unwashed, yet friendly from day one. A daily driver that rewards steady wear with even, all-over fades.

14 oz. Double Indigo II

Warp and weft both indigo, so it starts almost black with a violet cast in fresh light. The rope-dyed cotton slowly chips back—first purple, then vibrant blue, then white at stress points—delivering bold, high-contrast fades if you put in the miles.

17 oz. Atsude Selvedge

“Atsude” means thick—expect heft and visible slub. A looser weave makes it more comfortable than the number suggests; the rope-dyed slub yarns create bold highs and lows as it breaks in.

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How Realign Makes Its Jeans

This is Kojima through and through. The Collect Mills denims are woven on vintage shuttle looms under low tension, using a blend of American and Australian cotton. Warp yarns are rope-dyed in pure indigo to build the deep tones and fading potential Japan is known for.

Cutting and sewing are handled in-house by Japan Blue Group, the company behind Momotaro and Japan Blue. Hardware and woven labels are also sourced in and around Kojima, keeping production tightly knit within the community.

What this adds up to is a familiar Kojima recipe—slow methods, obsessive QC, and a supply chain built on trust—but tuned for modern wearability. It’s why “Made in Japan” isn’t just a label for Realign. It’s the guarantee that every pair carries the same craft DNA that put Japanese selvedge on the map.

Good to Know When Buying Realign

Sizing: Generally true to size. Heavier fabrics like the 17 oz. Atsude feel snug early, then relax with wear. Check the thigh measurement closely for Yoshi and Sakura.

Break-in and fades: Osaka (14.5 oz.) is the easy daily option with steady, even fades. Double Indigo II starts near-black and shifts to vibrant blue, then white at abrasion points. Atsude (17 oz.) begins stiff, then opens up with bold high-low contrast as the slub yarns come alive.

Shipping and duties: Free worldwide shipping on orders over €250. VAT is included for EU shoppers; for orders outside the EU, expect local duties and customs on arrival. See the site’s shipping/returns for specifics.

Ready To Realign Your Rotation?

If you want Japanese selvedge with real texture, fits that work off the rack, and a brand run by one of us, Realign delivers. Pick your fabric, lock your fit, and let the fades do the talking (because they will).

The post Realign Is Built for Fades and Made in Japan (…where else?) appeared first on Denimhunters.

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Why Tellason’s Oxford Shirt Makes Total Sense … and Why You Need One

Tellason has always been a jeans brand first. When Pete Searson and Tony Patella launched it in 2009, the focus was Cone Mills White Oak selvedge, cut and sewn locally in San Francisco. 

But while denim is still the backbone, Tellason’s line has grown into a wardrobe that feels natural around jeans. Their oxford cloth button-down is a perfect example.

Pete grew up around button-downs—his dad wore them, and family warehouse trips brought home stacks. Tony takes a simpler view: denim and oxfords just belong together. 

Either way, for Tellason, and for any denimhead reading, this oxford shirt just makes perfect sense.

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The Oxford Cloth Button-Down: A Rebel’s History

The oxford cloth button-down (‘OCBD’) has crossed more boundaries than most shirts—from its roots in English sport to its place today in a Californian denim brand’s collection.

It began on British polo fields, where players buttoned their collars down to stop them from flapping. Brooks Brothers brought the look to the US, and by the middle of the 20th century, the shirt had become a campus staple.

Black musicians and intellectuals remixed the look in the late ’50s. Miles Davis wore a green Oxford with such ease that the shirt suddenly looked rebellious instead of bookish. From there, the OCBD carried a new edge—one that still resonates today.

That crossover is what makes the oxford shirt so relevant for a jeanswear brand like Tellason. Denim is workwear turned everyday wear. The oxford is tailoring turned casual. Democratic, timeless, and better with age.

If you want the full history of the OCBD, we covered it in The Rebel’s Outfit, our special issue of The Heritage Post.

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How Tellason Reimagined the Oxford

For Pete and Tony, making an oxford shirt was about more than filling a gap. It was about creating a shirt that could sit comfortably next to their jeans—the same kind of everyday essential that’s both classic and versatile.

Tellason’s Oxford Shirt Heroes

On the product page, they call out three “white shirt heroes”: HR from Bad Brains, Shawn Stüssy, and Lauren Hutton. That says pretty much everything about how they see this shirt.

Pete remembers the first time he saw Lauren Hutton in those early modelling shots. “She had that gap between her teeth, and it looked like she just didn’t give a damn. Imagine fashion directors telling her she’d never make it unless she fixed it. But she didn’t. That’s real chops.” For him, she turned a plain white shirt into something effortlessly rebellious.

Shawn Stüssy is another reference point. “He’d have a booth at ASR down in San Diego—all black with just a rack of clothes. While brands like Volcom and Quiksilver were fighting to be the shiny new thing, Shawn kept it stripped back and real. He shaped the boards everyone wanted, and the clothes carried the same energy.” That sense of authenticity, Pete says, is what they want this shirt to carry.

And then there’s HR, the frontman of Bad Brains. Pete puts it like this: “If there was a more compelling front person in punk rock, I don’t know who it was. He seemed to always be in a white shirt on stage—classic but loaded with energy. That contrast is what makes it work.”

Together, these references sketch a picture of the oxford as something classic, but never conservative. A shirt that can play it straight or carry an edge, depending on how it’s worn.

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From Italy to San Francisco: Why This Oxford Works

Tellason’s oxford shirts are made in Italy, thanks to a long-running collaboration with Uwe Maier, the brand’s distribution partner in mainland Europe. 

While all denim garments are cut and sewn in San Francisco, items like the oxford call for a different setup. 

As Tony puts it: “Our factory here just isn’t set up to make shirts like this, and honestly, they’d rather not. But in Italy, we’ve got access to mills and factories with generations of experience. They know how to make a shirt that feels right the first time you wear it.”

The fabric comes from northeastern Italy. It’s a proper 2×2 basket weave, weighing in at 240 gsm (around 7 oz.). It’s rinse-washed, so it feels broken in straight out of the bag, but it still softens with time.

Tony’s been wearing his white one for a year, and he says it still feels like it has “several more years of life left in it.” The blue won’t fade like denim, but both colours age into a relaxed, lived-in feel.

Pete wears his like the true rebel he is, never buttoning the collar down. “Maybe it’s my attempt to get out of the tech-bro look that’s way too common around here,” he says. It’s a small styling choice, but it says a lot about how Tellason see the oxford—less about following rules, more about making them your own.

The fit is classic—not slim, not boxy. Long enough to tuck, easy enough to leave untucked.

The collar roll was chosen from a set of options offered by their Italian partners, and a standard fusible interlining gives the collar structure without bulk.

Oh, and then there’s the placement of the second button (the most important one, as Tony points out), which is just right.

Buttons, seams, and block all reflect the same focus on balance: traditional enough to feel familiar, refined enough to feel intentional.

Compared to shirts made elsewhere at the same price, or premium oxfords that cost far more, this feels like a smart buy.

At US$185, the Tellason oxford sits in what Pete and Tony call the sweet spot. Italian-milled cloth, Italian-made, thoughtful construction—the value is in the quality, not in chasing a luxury price tag. 

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How to Wear Tellason’s Oxford with Denim

The oxford shirt’s strength has always been its range. It can look sharp or relaxed, depending on how you wear it. Tellason’s version is no different. Here are three simple ways it works with jeans.

Casual Untucked

The easiest move is to wear it untucked with the top button open and the sleeves rolled. It’s the look Pete goes for most often, a nod back to his preppy roots but stripped of any fuss. 

With denim, it’s relaxed without being sloppy; a shirt that says you know what you’re wearing without trying too hard. It’s the same kind of casual Ivy style that once made the OCBD a uniform on American campuses, but updated for everyday wear.

Tucked-In, Sharpened Up

Worn tucked in with a belt, the lines get cleaner. You don’t need a tie; the roll of the collar is enough. This is where the oxford shirt shows why it’s a bridge between tailoring and casualwear. 

Think of Kennedy in a white button-down, or Paul Newman with the sleeves rolled halfway up. Neat, but never stiff. It’s the perfect move for smart-casual settings, dress-down days at work, or any occasion where you want polish without formality.

The Canadian Tuxedo Remix

For the denim-on-denim look, you need a third element. Here, the oxford steps in as a stylish stand-in for T-shirt. Jeans, a denim jacket, and an oxford shirt become a kind of rugged suit; formal in outline, casual in execution.

It’s a styling move that underlines why this shirt belongs in a jeanswear wardrobe. It’s also the look Tony has in mind when he says the shirt can stand in for a more formal piece. With the right jacket and shoes, it becomes a dressed-up look without losing its roots.

If double denim feels a bit too much for you, try wearing it with an unconstructed blazer or something like Tellason’s fatigue shirt (currently not available).

Beyond these three, the shirt’s versatility runs even further. Layer it under a fatigue jacket, a chore coat, or even a blazer. Leave it open over a tee in summer, or tuck it into raw denim with boots in winter. The fit of Tellason’s works tucked or untucked, layered or on its own. The fabric holds its shape but softens with wear, so it adapts to whatever role you need it to play.

Why the Oxford Deserves a Place in Your Wardrobe

Tellason has built its reputation on denim, but the brand’s oxford shirt shows how naturally its ethos extends beyond jeans. It’s a shirt with history, but also with attitude. 

Pete and Tony aren’t chasing trends or trying to reinvent the wheel—they’re making the kind of piece they want to wear themselves, built with the same mix of quality and honesty that defines their jeans.

The oxford cloth button-down has always been about crossing boundaries. From polo fields to Ivy halls, from jazz clubs to punk stages. With Tellason, it now sits right where it belongs: In a jeanswear wardrobe that values durability, authenticity, and a sense of style that gets better with time.

Want to make sure you never miss a deal? With Tellason’s Item of the Week, you get 20% off a selected piece every week.

The post This Menswear Icon Belongs in Every Denimhead’s Wardrobe appeared first on Denimhunters.

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Why Nike SB Dunks Look Better with Worn-In Denim Some sneakers are pristine-showroom shoes—they look their best straight out of the box. Nike SB Dunks? Not so much. These iconic kicks have a personality that thrives when they’re lived in, scuffed just right, and paired with denim that’s been through…

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The Sri Lankan denim fabric import market in 2023 and 2024 shows notable growth in overall volumes and a change in supplier rankings. Total imports expanded, reflecting continued strong demand from the domestic apparel sector. The supplier base stayed concentrated, with a limited number of major exporters dominating the market. This report provides a detailed comparison of Sri Lanka’s denim fabric imports in 2023 and 2024.

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Ecuador’s denim fabric imports are experiencing a steady uptick, driven by stable local demand and production needs. Despite the volume increase, the decline in overall import value suggests a strategic shift towards cost-effective sourcing. This pragmatic approach enables manufacturers to meet market requirements efficiently. By analyzing this trend, we gain valuable insights into the dynamics of Ecuador’s denim industry and its adaptation to changing market conditions. This data comparison between 2023 and 2024 provides a comprehensive understanding of the industry’s trajectory.

Rest of the report is visible to our paid subscribers. In case you wish to contact us for more info at , send email at mktg@balajiinternational.com . To see all protected reports titles,visit this page http://www.denimsandjeans.com/subscriber-only-reports-3

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