The issue is a deep dive on the innovations transforming the global denim industry for the better.
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I’m Starting a Jeans Brand That’s NOT Business as Usual
Launching Weirloom with 100 Jeans on Pre-Order
For years, people have asked me the same question: “When are you going do your own brand, Thomas!?”
I usually shrugged it off with something like, “One day, maybe.” But the truth is, I’ve been thinking about it for as long as I can remember.
And now, after more than a decade of writing about jeans, guiding people toward the right fit, and working behind the scenes—I’m doing it!
It’s called:
I want to put all of my denim knowledge into a product of my own. Something I can stand behind completely. Something that can grow slowly and honestly—without compromise.
I want to make garments that can be future wearable heirlooms: garments that’re made to be worn, made to last, and worth keeping—made to be passed on someday.
Doing Things Differently For a Reason
Most jeans are made to hit targets. They’re priced with hefty markups to cover future discounts. They’re produced in large volumes that brands hope (but don’t always expect) to sell. And when something doesn’t move quickly enough, it’s marked down. Then more is made to fill the shelves again.
It’s a cycle that leads to waste—of resources, money, and meaning. Some brands, especially in the raw denim scene, have been rethinking how clothes get made—using pre-orders, made-to-order, and slower, more deliberate production. That’s encouraging.
Weirloom is my take on the solution. A personal response to a system I’ve seen up close for years. A way to do it differently—with intention, transparency, and care.
It starts with a single pair of jeans, limited to 100 pairs, and produced based on pre-orders.
What Makes Weirloom Different?
Fair question. I’ve seen enough jeans—worn enough of them, too—to know that good ones don’t need to shout. They need to fit right, wear well, and be worth what you paid for them.
The first Weirloom jeans have a straight-leg, mid-rise fit. It’s my ideal everyday pair—simple, timeless, and made to be worn a lot. Not too slim, not too loose. The kind of fit that works on real bodies in real life.
The denim comes from Candiani in Italy, one of the most respected mills in the world. It’s 14.25 oz. selvedge, woven on shuttle looms, and washed once for softness and practicality. You’ll still get great fades, I promise.
The cotton is regenerative. That means it’s farmed the old-school way, with crop rotation and without synthetic fertilisers or pesticides. It’s better for the soil, better for the environment, and better for the future of denim.
As for the details, every one of them is chosen with purpose:
- Chain-stitched hems
- Tucked belt loops
- Punch-through copper rivets
- Heavy-duty pocket bags
- Blind bartacks
There’s a selvedge detail inside the button fly, and a peek-a-boo on the coin pocket. They’ve also got labels made of recycled materials, and biodegradable patch. All the things you expect.
What’s truly different than most, though, is that these jeans are produced on pre-order. This way, there’s no inventory to clear, no rush to discount, no overproduction. Just (some really good) jeans for people who (actually really) want them.
Now Taking Pre-Orders! Want the Link?
If you think this is a pair of jeans you need in your life—if you want one of the first 100 pairs of Weirloom jeans, the pre-order is open!
To get the link, just enter your email below and you’ll be redirected to the page.
I’ll also send you the link in an email. You’ll be subscribed to my new Weirloom newsletter and the Denimhunters newsletter (if you aren’t already). Don’t worry—you can unsubscribe at any time, no hard feelings 
The post I’m Starting a Jeans Brand That’s NOT Business as Usual appeared first on Denimhunters.
DENIM and PATCHES sourced this post originally published on this site
Ksenia Schnaider: Inside-Of-The-Box Capsule!
Ukrainian sustainable denim brand, Ksenia Schnaider is inviting us for a collection made inside-of-the-box!
And we are totally loving this — outside-of-the-box — interpretation!
Ksenia Schnaider’s Cubic Collection, part of their Fall/Winter 2025 line titled THINK INSIDE THE BOX, is a bold exploration of digital aesthetics translated into physical fashion. Inspired by the blocky, low-poly visuals of virtual avatars and video games, the collection features garments with rigid, geometric, box-shaped forms—effectively bringing digital “cubes” into real-world attire.
“We extracted that cubic, rigid, slightly absurd form and turned it into real clothes: jeans, jackets, t-shirts, caps—cut like they were exported straight from a video game. It’s playful. It’s bold. It’s our version of a clean slate. A reset. A refresh. Naive in its directness, but that’s exactly what makes it so liberating.”
Scroll down and check out the gallery below for some of the items from this capsule.
Square Jeans: Structured denim with a pronounced cubic silhouette.
Square Tank Top: A minimalist top with sharp, geometric cuts.
Square Hoodie: Combines comfort with a distinctive square shape.
Each item is made-to-order, with pre-orders open until May 10, 2025. Shipments are scheduled to begin in June following production completion.
Meantime, you can shop for the current Ksenia Schnaider collection on their website and at Free People.
The post Ksenia Schnaider: Inside-Of-The-Box Capsule! first appeared on Denimology.
DENIM and PATCHES sourced this post originally published on this site
Arvind is Taking Denim and Indigo in Unexpected Directions
Nudie Jeans – Meeting Place For Denim Lovers
Nudie Jeans is a Swedish denim brand founded in 2001 by Maria Erixon Levin and Joakim Levin in Gothenburg, Sweden. The brand is renowned for its commitment to sustainability, transparency, and high-quality denim products.
Building the brand on strong values with sustainability and human rights at the core – this is what they set out to do and continue to do so more than twenty years later. Beyond fair wages, organic cotton, and transparency, they also wanted to create a community that cares.
Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.
Following their original concept, Nudie is now introducing the Denim Kiosk. A compact, multifunctional retail concept designed to serve as a store, repair shop, and local fulfillment center. The first Denim Kiosk opened in April 2025 at 9 Club Row in Shoreditch, London.
This initiative reflects Nudie Jeans’ dedication to sustainable fashion and customer engagement by integrating retail and repair services within a community-focused space.
“At Nudie Jeans, music has always been more than just a soundtrack. It’s in our DNA. Our co-founder and CEO, Joakim Levin, started out as a drummer in a punk-rock band, so as you can imagine, music has shaped who we are and where we find inspiration. From the indie dive bars of Gothenburg to the backrooms of London’s best venues, we’ve always believed that great denim and great music go hand in hand. Just like a well-worn pair of jeans, music carries stories, emotions, and raw authenticity—things we value deeply in everything we do.”
About the Denim Kiosk:
Low-Footprint Design:
The kiosk’s efficient use of space allows Nudie Jeans to offer a full range of services in a smaller setting, making it adaptable to various urban environments.
Free Repair Services:
Consistent with Nudie Jeans’ commitment to sustainability, the Denim Kiosk provides free repairs for all Nudie Jeans products, encouraging customers to extend the lifespan of their garments.
Local Fulfillment:
The kiosk functions as a fulfillment center for online orders within the vicinity, enhancing delivery efficiency and reducing environmental impact.
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DENIM and PATCHES sourced this post originally published on this site
Loose Threads: Ralph Lauren, Levi’s and Blaumann Jeanshosen
Biancalani’s New Denim Wash Process Promotes Uniformity
Reshoring’s Reality? ‘Turtles All the Way Down’, One Denimhead Predicts
Still Here New York – S/S 2025 Lookbook
Still Here New York is a New York denim brand that specializes in Everyday Dressing.
The brand is about celebrating the legacy of America’s fabric, by making 100% cotton classic Jeans. Meant to be ripped, faded, patched, and handed down, capturing moments and holding sentimental value as they wear.
A premium take on the America Uniform: Jeans – worn by us, our grandma’s, our kids, and American icons alike!
Highlights:
– New product categories including trouser, trench coat, more.
– New materials this season – nylon and cotton polyv.
– First season expanding on their shorts styles – Shorts are having a moment and wanted to build on that. Cool Shorts are new this season and a customer request for years, based on the Cool Jean. Stoop Short is a low long jean short. Cutoff Short is the most basic short, mid-rise with squared off pockets, very square. New fit but similar to Everyday Jean.
– New Tomorrow Jean style
– More shirting and knits this season.
– Lucky shirt come in 2 colorways
– Square tank is a mixed fabric blend of cotton and polyester. First season
– Waiters – capri length, minimal seams.- The Snap tank is a new take on the Overall Mississippi tank
You can shop for Still Here NY jeans in one of their stores as well as on their website. You can also find a very good selection at Bergdorf Goodman.
The post Still Here New York – S/S 2025 Lookbook first appeared on Denimology.
DENIM and PATCHES sourced this post originally published on this site
We’d Like You To Meet Hiut Denim👖
Hiut Denim Co. is a British brand specializing in high-quality jeans, rooted in the rich textile heritage of Cardigan, a small town in West Wales. Historically, Cardigan was home to Britain’s largest jeans factory, producing 35,000 pairs weekly for nearly four decades. However, in 2001, the factory closed, leading to the loss of 400 jobs—10% of the town’s population.
In 2012, David and Clare Hieatt founded Hiut Denim Co. with the mission to revive Cardigan’s denim industry and reemploy the skilled artisans, known as “Grand Masters,” who had been left without work. Their philosophy centers on producing the best jeans possible, focusing solely on this product to ensure exceptional quality.
Scroll down to learn more about Hiut Denim:
“The more classic you can make something the longer it will last”
“We make jeans. That’s it. Nothing else. No distractions. Nothing to steal our focus. No kidding ourselves that we can be good at everything. No trying to conquer the whole world. We will just do our best to conqueror bit of it. So each day we will come in and make the best jeans we know how. Use the best quality denim from artisan mills from all around the world. Cut them with an expert eye. And then let our Grand Masters behind the sewing machines do the rest. There is a great deal of satisfaction to be gained from making something well, of such superior quality that you know it is going to stand the test of time. It makes the hard work and the obsessing over each and every detail worth all the effort. That’s our reward. So no bobble hats, no sweatshirts, no jumpers. Just the best pair of jeans that time and skill will allow.”
You can buy ready made jeans from the brand on their website, or you can also choose to wait for a specific pair of jeans by joining the waitlist.
The post We’d Like You To Meet Hiut Denim👖 first appeared on Denimology.
DENIM and PATCHES sourced this post originally published on this site