Trendalytics shared which fashion trends consumers are searching for this month.
DENIM and PATCHES sourced this post originally published on this site
Guess Posts Revenue Growth as It Prepares to Go Private
Levi’s® Western Spirit – New Icons Campaign
Levi’s® unveiled its new global Icons campaign, starring Grammy-nominated country artist Shaboozey alongside acclaimed chef, restaurateur, and Emmy-winning television star Matty Matheson.
The new Icons campaign features three cinematic films starring Shaboozey with Matty Matheson, capturing the Western Spirit Levi’s shares with its wearers – scrappy, quick-witted, with a side of reckless.
Directed by renowned filmmaker and tastemaker Glenn Kitson with cinematography by Galo Olivares (Roma, Alien: Romulus), the campaign’s three films showcase three of the brand’s most legendary icons. The 501® Original, the Trucker Jacket, and the Western Shirt.
More than an aesthetic, the campaign offers a way of moving through the world with equal parts defiance, mischief, self-assuredness, and dry humor. It’s about being life-skilled and self-taught, making something out of nothing — turning any day into a story worth telling.
Each short film drops viewers into a moment already unfolding. “The Jean” highlights the 501® Original with the tagline “Stronger than most relationships. Since 1873,” capturing the legendary durability that has made these jeans a cultural cornerstone for over 150 years.
“The Jacket” features the Trucker Jacket that’s “Worn to be remembered. Since 1967,” celebrating a life well-lived in the iconic piece that has transcended generations. Finally,
“The Shirt” showcases the Western Shirt with “Putting the wild in West. Since 1926,” embodying the perfect balance of toughness and flair that defines this timeless garment.
“Working with Levi’s® feels like coming home,” said Shaboozey. “These legendary Levi’s Icons aren’t just clothes – they’re part of who I am and they all tell a story. This campaign captures what makes them so special and what the Western Spirit means to me.”
The campaign reunites Levi’s® with Shaboozey. The brand has previously created custom pieces for the beloved artist for multiple performances and editorial features, reflecting an ongoing creative partnership and shared commitment to authentic self-expression.
“Levi’s has always been about more than denim, it’s about the spirit of the people who wear it,” said Kenny Mitchell, global chief marketing officer of Levi’s®. “Shaboozey brings a genre-blurring, confident nonconformity that feels right at home in Levi’s, and Matty’s got that same self-made, mischievous spirit. We wanted to imagine the kind of world they’d create if left to their own devices. Paying homage to our history, even the ads, in a way that feels unmistakably Levi’s.”
The new films will roll out beginning August 25th across digital and social platforms, with accompanying print campaigns showcasing the timeless appeal of these iconic Levi’s® pieces.
You can explore the Levi’s Icons on their website and follow @levis on Instagram and TikTok.
The post Levi’s® Western Spirit – New Icons Campaign first appeared on Denimology.
DENIM and PATCHES sourced this post originally published on this site
Sri Lanka’s Denim Fabric Import 2023 vs 2024 – A Comparative Analysis
The Sri Lankan denim fabric import market in 2023 and 2024 shows notable growth in overall volumes and a change in supplier rankings. Total imports expanded, reflecting continued strong demand from the domestic apparel sector. The supplier base stayed concentrated, with a limited number of major exporters dominating the market. This report provides a detailed comparison of Sri Lanka’s denim fabric imports in 2023 and 2024.
Rest of the report is visible to our paid subscribers. In case you wish to contact us for more info at , send email at mktg@balajiinternational.com . To see all protected reports titles,visit this page http://www.denimsandjeans.com/subscriber-only-reports-3
The post Sri Lanka’s Denim Fabric Import 2023 vs 2024 – A Comparative Analysis appeared first on Denimandjeans | Global Trends, News and Reports | Worldwide.
DENIM and PATCHES sourced this post originally published on this site
Calvin Klein x Seventeen Mingyu Ad Campaign
Mingyu, member of SEVENTEEN and long-time Calvin Klein collaborator, headlines the Fall 2025 denim campaign, marking his third major collaboration with the brand.
Photographed by Torso, the campaign leverages studio-set imagery – polished, minimal, and intentional – allowing Mingyu’s effortless charm to drive the story. Balancing between nostalgia and modern, the campaign is rooted in vintage 90s styles refreshed with bold monogram detailing and clean visuals.
The capsule collection, comprised of 20 pieces, leans into Calvin Klein’s signature ‘90s aesthetic. Featured are wardrobe staples like straight-leg jeans (available in new vintage and dark indigo washes), classic tanks and underwear, T-shirts, a retro-inspired trucker jacket, and sweatshirts.
And judging by the campaign video and images, the waistband is at the center of the season. Pulled above denim and set beneath shirting or tanks, it acts as disclosure. It’s part base layer, part message. Calvin Klein has used this signal since the Marky Mark years, but the campaign sharpens it into a recurring beat.
The post Calvin Klein x Seventeen Mingyu Ad Campaign first appeared on Denimology.
DENIM and PATCHES sourced this post originally published on this site
No. Summer Isn’t Over – Ripped Jeans Anyone?!
Okay, so we know that the whole fashion industry is already focusing on the upcoming fall and winter seasons. But we also believe in living the moment, living the right now.
We don’t want to think – yet – about what to buy for fall but more like what are we going to wear today. Especially with so many amazing end of season sales going on.
So let’s talk about ripped and destroyed jeans. One of the few “evergreen” and “everlasting” fashion must-do’s on practically everybody’s list. Because honestly, you can’t say that about many clothing items. Of course. there are the classics like tailored pants and your go-to-your-office-clothes. But shouldn’t we in all good faith also call ripped jeans a classic?!
This said, we all know that next summer, and the next… ripped jeans aren’t going anywhere. Investing in a cool pair of destroyed, destructed and ripped jeans is definitely worth looking into. And that’s exactly what our team has been doing these past weeks.
And on a side note: We find it very interesting how this trend has evolved from rebellious fashion to polished style statements. Ripped jeans are very much on the map right now and for the coming seasons. albeit they’ve matured. We suggest strategically placed rips on trendy styles like wide-leg, straight-cut, or relaxed fits. It’s about controlled edge, not overkill.
In our galleries below you can find our favorite bad boys available right now. AND – most of them on sale.
This said, we hope you’ll find your newest favorite ripped BFF right here:-)
SIGNATURE8 Dissed Ripped Jeans ($55)
Anine Bing Ripped Jeans ($191)
Madewell The Curvy Perfect Vintage Ripped Jeans ($69.97)
Icon Denim LA Poppy Wide-Leg Jeans ($186)
EDIKTED Xenia Ripped Low Rise Wide Leg Jeans ($78.40)
Grey Lab Cutout Ripped Jeans ($90) – also available in a light blue wash
Pacsun Casey Low-Rise Baggy Jeans ($45.46)
The post No. Summer Isn’t Over – Ripped Jeans Anyone?! first appeared on Denimology.
DENIM and PATCHES sourced this post originally published on this site
Wide on Time: Tellason’s New Fredy Fit Reviewed
This blog post is sponsored by Tellason. Read about how we run this site here.
A New Fit That Stays True to Tellason’s Roots
Skinny jeans have all but vanished from the denim landscape. And I don’t think anyone’s missing them.
Slimmer silhouettes will be back eventually, but for now, it’s refreshing to enjoy jeans that don’t feel painted on. Wider legs give us room to breathe, room to play, and ultimately a fit that looks better on basically anyone.
Tellason is not in the business of chasing trends. Since its founding in the late 00s, the ethos of the San Francisco brand has been simple: timeless fits, honest materials, and details that make sense. That philosophy hasn’t changed. But founders Pete and Tony do listen, and when customers started asking for a true wide leg, they responded.
New fits don’t come often from Tellason—which makes the Fredy worth paying attention to. What’s new here is not the denim (I’ll get to that later) or the details (reassuringly Tellason), but the fit. And that’s why it makes sense to start with that.
FIT
Wide Is the New Slim
Wide-leg jeans have been gaining ground for a while; first in women’s wardrobes and more recently in menswear.
In the raw denim niche, things move slower. Denimheads are rarely first-movers—if anything, they want clothes that feel proven, familiar, and timeless. In marketing textbooks, we would be late majority at best, but that’s a not bad thing.
Still, even in our niche of menswear, the tide is turning: skinnies are gone, regular fits are back, and looser cuts are in high demand. Retailers report they can’t keep wider fits in stock.
A New Chapter in Tellason’s Fits
The Fredy is Tellason’s first new fit in years, and the timing couldn’t be better. It’s the brand’s widest silhouette to date: a high rise with a true wide leg.
Tellason has always been conservative about fit development, with classic cuts like the straight leg Ankara and the slim-tapered Ladbroke Grove anchoring the range. The Fredy is a new chapter, but it still feels true to Tellason’s DNA.
That’s what makes the Fredy so interesting. It’s not just another fit—it’s the brand’s acknowledgement that this shift is real and lasting.
How the Fredy Fits and Feels
The best way to truly understand a fit is to see it on a body. For this review, Tellason sent me a size 33—the size my brother-in-law and go-to Tellason model, Frederik, wears in these.
He’s 191 cm (6’3”) tall and around 90 kg (just shy of 200 lbs), an ex-hockey goalie with proper thighs. At 27, he’s come of age in the skinny/slim era, and this is by far the widest fit I’ve ever seen him wear. But it suits him well.
The tagged 33 fit his waist as expected without sizing up or down from his normal jeans size in Western brands.
Measured flat (size 33):
- Leg opening: 25.5 cm. For comparison, Tellason’s Ankara in size 33 measures ~21.5 cm, and the Ladbroke Grove is just 18.5 cm. The Fredy is therefore significantly wider, both in absolute terms and in how it wears.
- Thigh: 35.5 cm, roomy but not overblown.
- Knee: 27.5 cm, keeps the line straight through the leg.
- Front rise: 32 cm total, with an extra-long section below the fly that changes how the rise sits on the body.
- Back rise: 44 cm.
- Inseam: 93 cm—Frederik needed a hefty, Japanese-style cuff.
When worn, it’s clear that Fredy is high-waisted—but it’s balanced with the rest of the cut. The extra length in the front rise—especially below the fly—shifts the proportions with a vintage-adjacent nod to 40s–50s workwear silhouettes without drifting into costume territory.
The thigh is accommodating, the knee holds the line, and the generous hem does the talking. Practically, the long inseam gives you options—hem for your exact break (that’s what I’d do) or embrace a full-sized cuff and show off the selvedge.
The result is Tellason’s widest fit yet, but it feels intentional rather than trendy. It’s not a novelty cut. It’s a grown-up wide leg that makes sense now—and will still make sense ten years from now.
FABRIC
From Cone to Kaihara
Tellason currently offers three core selvedge denims across the range: a lightweight 12.5 oz., a heavyweight 16.5 oz., and the midweight reviewed here at 14.75 oz.
All three selvedges trace their DNA back to Cone Mills White Oak in Greensboro, North Carolina—once the crown jewel of American denim.
Cone’s closure at the end of 2017 forced Tellason to rethink its sourcing. For a time, they worked through stockpiled rolls from White Oak, but eventually, like everyone else, they had to move on.
Rather than compromise, they turned to Kaihara in Japan, one of the world’s most respected selvedge denim producers. Pete and Tony didn’t just buy fabric off the shelf; they redeveloped their three signature denims from scratch.
The result is continuity with what made Tellason’s jeans special in the first place, combined with the kind of meticulous production you expect from Kaihara. You can read more about that transition in this blog post.
75/25 American/Australian—Blended for Strength and Character
The 14.75 oz. denim is woven from a blend of 75% U.S. cotton and 25% Australian. Using two origins of fibre is normal, and it shows Tellason’s intent: balance strength, staple length, and consistency.
The denim is double ring-spun—both the warp and the weft yarns are ring-spun—which means the yarn is stronger and has more character than open-end or even single ring-spun denims.
Run your fingers across it and you’ll feel that character immediately: A slightly coarse hand, the kind that promises subtle vertical streaks over time.
A Deep Indigo with Hints of Red Beneath
The yarns are rope-dyed in synthetic indigo, which is standard in modern selvedge production—and the best method for long-lasting fades.
While Tellason haven’t disclosed the number of dips (you gotta let them have some trade secrets), the outcome speaks for itself. The denim is saturated—so dark it borders on black at first glance.
Only under bright light do you begin to see its true depth; there’s a whisper of red cast beneath that dark blue surface.
It’s the kind of dye job that rewards patience: With wear, every crease will carve through those layers to reveal brighter blues underneath.
Midweight on Paper, Heavier in the Hand
On paper, 14.75 oz. sits comfortably in the “midweight” category. But in reality, this denim feels heavier—at least in its unworn state, which is what I’m testing.
That’s partly the density of the weave, partly the crispness of the finishing, and partly the coarser yarns. It’s heavy enough to satisfy denim traditionalists who want their jeans to feel substantial, but it’s not a punishing weight—you can wear these all year.
That balance is why this denim works so well for the Fredy. A wide leg cut demands a fabric that drapes with authority. Too light—lighter than the 12.5 oz. that it’s also available int—and it would look floppy; too heavy, and it would be cumbersome. 14.75 oz. hits the sweet spot, keeping the silhouette clean without sacrificing comfort.
Finishing That Improves Everyday Wear
Kaihara sanforizes, singes, and skews the denim. The holy trinity of fabric finishing.
The sanforization keeps shrinkage to a minimum, making sizing more predictable. Singeing burns off surface fuzz, which helps the fabric age with sharper contrasts. Skewing prevents leg twist—a detail you might not notice right away but that makes a difference in the long run.
These steps are practical rather than romantic, they show that Tellason prioritises jeans that wear well day in, day out.
The Result: American Spirit, Japanese Refinement
The story of this denim is one of continuity and refinement. From Cone to Kaihara, the fabric has kept its American spirit but been sharpened with Japanese precision.
The denim is dark, textured, and substantial, with the promise of dramatic fades down the road. In other words, it’s exactly the kind of cloth you’d want for a wide-leg jean designed to be lived in.
FEATURES
Familiar Tellason Details
If the fit is what sets the Fredy apart, the details are what make it feel distinctly Tellason.
The jeans are finished with the same care and intention that runs through everything Pete and Tony put out—nothing added for the sake of it, nothing left to chance.
Five Thread Colours, One Consistent Story
One of the standout aspects of the Fredy—and any Tellason jean—is the threadwork.
Tellason uses five different thread colours across the jeans: Pigskin (their warm tobacco tone), yellow (aka what I call ‘lemon’), navy, indigo, and charcoal.
The result is subtle from the front—mostly tobacco—but the back pocket alone shows the full palette. The double rows along the top-stitch feature both lemon and tobacco, while the “T” signature combines indigo and tobacco, anchored by blind bar tacks in charcoal.
The thread gauge is consistent and the SPI is kept even across the jean, but the play of colour gives them a layered character.
Like on the back pockets, the waistband and yoke also both feature the two-colour combo of lemon and tobacco.
Lastly, there’s the hem, which gets a small but clever twist: Tobacco on the outside, indigo on the inside. It’s a clean, modern detail that feels very Tellason.
Practical Choices That Put Fit First
Another decision that sets Tellason jeans—including the Fredy—apart is the yoke construction.
Tellason jeans are yoke-over-leg-panel, not the traditional leg-panel-over-yoke you’ll find on Levi’s and most other brands.
The reasoning is practical: It makes sliding your hands into the back pockets smoother, and, according to Pete and Tony, the jeans just fit better this way.
The outseam is sewn with a single lock stitch rather than a chain stitch, which is what purists might expect. But the choice was intentional (of course): A lock stitch is more durable, and with navy thread, it’s practically invisible from the outside, even when you “split” the seam.
The inseam and hem, however, are chain-stitched—the hem in particular gets that nice roping effect we denim fans chase.
Other small touches round out the construction: lemon overlocks on the fly, a diagonal top button stitch (instead of the familiar V-stitch), tucked belt loops, and deep, sturdy pockets. These may sound like minor details, but taken together, they speak to the brand’s consistent mix of utility and refinement.
Honest Hardware, Durable Labels, No Gimmicks
The hardware sticks to Tellason’s no-nonsense philosophy. Buttons and rivets come from YKK, with nickel-plated aluminium for the buttons and copper oxide finish on the rivets. They’re unbranded, which is a bit unusual but very deliberate: clean, timeless, and not tied to any specific era or logo trend.
The leather patch is from Tanner Goods—vegetable-tanned cowhide, extra thick and sturdy, with Tellason’s cowboy-inspired logo stamped into it.
You’ll also find the logo on the woven label that’s centred inside the waistband. Speaking of the inside, there’s also a care label that explains the fabric’s and the garment’s proud origins.
The pocket bags themselves are rigid, pre-shrunk 100% cotton at a hefty 8 oz., while the back pockets are reinforced with a lighter fabric, made of a cotton-poly mix to keep shrinkage in check.
Small Decisions, Big Payoff in Wearability
Put all of this together, and you get jeans that are quietly but carefully considered.
The stitching balances contrast and subtlety, the hardware is functional and honest, the labels and pocket bags are sturdy without being fussy.
You won’t find gimmicks here—just choices made to last. (Actually, there is one hidden feature on the jeans. I wouldn’t call it a gimmick, but it’s definitely got some humour, and I love it.)
Verdict: A Wide Leg Done Right, the Tellason Way
The Fredy shows that Tellason doesn’t chase trends—but it also doesn’t ignore the world outside its workshop. Pete and Tony heard the call for a wider leg, and they answered with one that feels both timely and timeless.
Everything about these jeans reflects Tellason’s approach: the cut is new but rooted in tradition, the fabric carries the brand’s DNA from Cone Mills through Kaihara, and the features balance utility with refinement. Nothing is showy, but everything makes sense.
This isn’t a fit that screams for attention. Instead, it’s the kind of jean that grows into your wardrobe and feels natural after a few wears. The wide leg isn’t exaggerated; it’s purposeful. The denim isn’t flashy; it’s substantial. The details aren’t gimmicky; they’re functional.
That makes the Fredy a safe bet for denim purists looking to try something looser without drifting into fashion-victim territory. And for those who’ve been waiting for a grown-up wide leg to pair with boots, sneakers, or just about anything—it’s finally here.
The post Wide on Time: Tellason’s New Fredy Fit Reviewed appeared first on Denimhunters.
DENIM and PATCHES sourced this post originally published on this site
Levi’® Blue Tab™ Collection – Second Drop
Levi’® Blue Tab
collection is the brand’s most elevated expression of denim craftsmanship to date.
With its latest Blue Tab drop, the brand is delivering its most elevated and sophisticated expression of denim artistry. The premium collection celebrates Japanese denim in its purest form through covetable fits and impeccable construction that honors time-honored traditions while embracing decidedly modern details.
Photographed by renowned photographer, Juergen Teller, the images capture elevated silhouettes against the serene backdrop of a traditional Japanese sento (bath house). The photography reflects the artistry that gives Japanese denim its unique character and exceptional quality.
This season’s Blue Tab collection honors the beauty of Japanese denim through elevated construction, utilitarian silhouettes transformed by sculptural forms, and impeccable details. Each piece is crafted from premium Japanese denim, representing peak-level craftsmanship where craft meets vision.
Featuring sculptural updates and intricate details that turn classic silhouettes into something completely new, the collection transforms Japanese denim entirely.
For men, the collection features sophisticated pieces that blend traditional workwear with contemporary refinement. The Naval Sack Coat takes inspiration from functional mariner pieces from the ‘40s, elevated with quilted lining and donut buttons. The Relaxed Button-down is crafted with premium Japanese denim and modern tailoring, while the Type I Jacket offers a modernized interpretation featuring tailored sleeves and a slightly cropped fit. Additional tops include the Work Shirt and Relaxed Tee, each representing elevated Americana with impeccable construction.
The women’s offerings emphasize sophisticated denim tailoring and feminine craftsmanship with pieces that honor the legacy of denim craftsmanship. The Mariner Peacoat reinvents the classic peacoat with an artful cropped fit and a removable satin vest lining that can be worn on its own. The Shank Trucker features elevated tailoring that bridges workwear and contemporary style.
The Blue Tab collection is now available at select Levi’s® stores and online. Each piece in the collection carries the distinctive Blue Tab label, marking it as part of this premium expression of denim craftsmanship.
The post Levi’® Blue Tab™ Collection – Second Drop first appeared on Denimology.
DENIM and PATCHES sourced this post originally published on this site
Post Malone In Skims And Wrangler – Ad Campaign
SKIMS Fall 2025 ad campaign, features Post Malone amid rugged, outdoorsy vibes that perfectly blend wilderness energy with high-comfort loungewear.
And of course, denim included! Being a long-time fan of Wrangler, in the campaign, Malone rocked one of his favorite Wrangler jeans. The Wrangler® Cowboy Cut® Slim Fit Jeans.
So yes, SKIMS is really betting on their menswear, and for that they just brought in Malone to prove the point! The launch follows the company’s October 2023 menswear debut, when the line was introduced alongside football star Neymar Jr.
Photographed by Theo Wenner against the rugged backdrop of Utah, Malone models Skims’ Heavyweight Fleece, debuting for the first time in the line.
SKIMS’ menswear drop includes a limited-edition camo series, underwear, fleece separates, and relaxed lounge pieces. The collection launches officially today, August 21st, and is available to shop for on the SKIMS’ website.
The post Post Malone In Skims And Wrangler – Ad Campaign first appeared on Denimology.
DENIM and PATCHES sourced this post originally published on this site
JELADO – “Last Resort Denim”
Founded in 2005 by Yohei (Goto-san) after running a vintage shop, JELADO is deeply rooted in Americana aesthetics spanning the 1930s to ’70s. The brand meticulously re-creates vintage garments, offering modern interpretations free from nostalgia’s limitations.
“LASTRESORT DENIM” is JELADO’s greatest masterpiece to date, but this time they have created a denim that is even wilder and has a stronger vintage feel. Their Last Resort fabrics are technical recreations based on real, disassembled Levi’s XX denim.
If you are a fan of selvedge, Japanese denim and vintage, this is definitely a brand which should be on your radar:
JELADO offers a compelling blend of museum-level authenticity and modern wearability. From the meticulous Age of Longing reproductions to the workwear-forward 55Denim, the brand speaks directly to denim aficionados who appreciate craftsmanship and storytelling.
“Using a black tag, we have produced an early 47 model, which is one of the most popular XX models of all time. This is a special denim created using a new approach by dismantling, analyzing and recreating XX denim. We sampled a vintage item in our possession that measures 32 inches, the so-called golden size, and faithfully reproduced the fit of that time.
The particular item we approached this time has been reproduced with all the key features that would enable us to identify its age, such as the leather patch, single-sided tabs, long side stitching, and thick belt loops similar to those used in the Beltroop War. However, we also carefully recreated the individual items’ distinctive features, such as the coin pocket being sewn quite low and the back pocket having a significantly larger seam allowance.
A black LASTRESORT tag is sewn onto the pocket opening.
The inseam is sewn in three steps to create a firm fit. We sew with consideration of the intentions behind the designs of the time, such as shifting the seam of the back yoke and differing the length of the waistband between the front and back to minimize tension.
“The jeans are reproduced while taking into account Levi’s’ ideas at the time, such as the fit and stitching that makes it as unlikely as possible for threads to break.”
You can also check out the newest Fall/Winter 2025 collection in the video below:
The post JELADO – “Last Resort Denim” first appeared on Denimology.
DENIM and PATCHES sourced this post originally published on this site