Ferrari and Charles Leclerc created a dynamic collaboration capsule collection for Spring/Summer 2025, blending the brand’s racing heritage with Leclerc’s personal style.

Having won eight Grand Prixs, copping several Rookie of the Year Awards, and landing a spot in the Formula One World Drivers’ Championship runner-up, Charles Leclerc is now entering the high fashion world.

The Scuderia Ferrari HP Driver has partnered with Ferrari Creative Director Rocco Iannone to create a capsule collection modeled after Leclerc’s individual style. Like jet-setting, fast-paced, and fashionably on-the-go! Of course, cool denim included! And let us also point out that this is a pretty unisex collection. The denims and tops work well for the ladies, too.

“I really enjoyed collaborating on this capsule collection with Rocco and his team. It was a unique opportunity for me to explore my creativity in a new way, beyond racing”, says Leclerc.

“I loved learning about all the details that go into conceptualizing, designing and bringing a fashion line to life. This collection perfectly captures my style and the strong bond I have with Ferrari. What I value most is the flexibility and ease of a wardrobe designed for movement and comfort, all while maintaining a bold and distinctive feel.”

You can shop for this capsule collection on the Ferrari website. as well as in the Ferrari boutiques in Maranello, Milan, Rome, and Miami.

The post Ferrari x Charles Leclerc Collaboration Capsule first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Chanel’s Spring/Summer 2025 denims give us a little extra. So ok, most of us love our classic stark and simple jeans. But there are definitely times when we crave a little more. Especially during the warmer seasons when we’re no covered in our coats!

Chanel’s Spring/Summer 2025 collection present a sophisticated evolution of denim, seamlessly blending the brand’s timeless elegance with contemporary design elements.

Below you can find some of the denim key styles for this season. And you can also check out Chanel’s current denim collection here.

Some of the jeans are adorned with sequins, offering a subtle shimmer that transitions effortlessly from day to night.

Delicate beadwork embellishes these white denim jeans, adding texture and a touch of glamour to the classic design.

Double denim embellished with feathers and crystal embroideries are an eye-catching variation of your regular denim tuxedo

Chanel’s newest collection is now available to purchase on their website.

The post Chanel Spring/Summer 2025 – Embellished Denim first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Tommy Girl is back, and she’s bolder than ever! Curated by influencer and designer, Aleali May, the collection reimagines Tommy Hilfiger’s iconic looks through a modern lens.

Btw, did you know that Tommy Girl was originally launched as a fragrance, back in 1996?

Tommy Hilfiger’s Tommy Girl Summer 2025 campaign marks a bold revival of the brand’s iconic ’90s spirit, reimagined for a new generation. The collection blends classic preppy aesthetics with contemporary streetwear influences, celebrating individuality and fearless fashion.

The campaign showcases the new Tommy Girl as a raw, fearless, happening member of the new generation, attired in assertive silhouettes.

The campaign features a diverse lineup of models and influencers, including IVE’s Jang Won-Young, Samara Cyn, Lindsay Vrckovnik, Eniola Abioro, and May herself, each embodying the modern Tommy Girl’s confident and expressive style.

Each piece reflects pure confidence. From star-studded ripped jeans to varsity jackets and rugby shirts, the clothes speak to girls who aren’t afraid to stand out. 

Staying true to Tommy Hilfiger’s signature colors – red, white, and blue – the collection channels a “students-on-vacation” vibe, merging nostalgic elements with contemporary design.

Collection highlights include a varsity jacket in cotton twill paired with a frayed denim mini skirt, while a shrunken tee, bandeau top and dungaree dress nod to throwback silhouettes. Saltwater denim washes from the California coast and satin star badges bring archive energy into sharp focus, while a rugby shirt and trucker jacket echo classic prep, made bolder.

The Tommy Girl Spring 2025 collection is available on tommy.com, in Tommy Hilfiger stores worldwide, as well as at Macy’s and at YOOX.

The post Tommy Girl – A Destroyed (Denim) Ad Campaign first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Iron Heart is a renowned Japanese denim brand celebrated for its ultra-heavyweight, meticulously crafted jeans designed with motorcycle enthusiasts in mind.

Founded in 2003 by Shinichi Haraki, formerly of Edwin, the brand emphasizes durability, classic styling, and exceptional craftsmanship.

Iron Heart was originally made for bikers. And up until today, that focus guides the design and construction of their clothing. Iron Heart garments are in the main made from heavyweight fabrics, designed to be durable and classic in materials and styling. Some items, like the 25oz XHS (extra heavy selvedge) denim jeans, are at the limit of what can actually be woven and sewn: “over-engineered is their starting point.”

Iron Heart is composed of a small skilled team of twenty – all passionate about the brand. Their customers come from all walks of life, and many, but certainly not all, are bikers. The common factor is a love for ethically manufactured, beautiful, durable clothing.

Iron Heart offers denim ranging from 14oz to an impressive 25oz, with their signature 21oz fabric being a standout. This heavyweight denim is known for its durability and unique fading patterns over time.

Motorcycle-Inspired Design: Originally crafted for bikers, Iron Heart jeans feature functional details like outward-shifted back pockets for easier access while riding and longer sleeves on jackets to accommodate riding postures.

Double-Twisted Weft Yarns: Their denim construction includes double-twisted weft yarns, enhancing the fabric’s strength and contributing to its distinctive texture and fading characteristics.

Versatile Fits: Iron Heart offers a range of cuts, from the classic straight-leg IH-634S to the slim-tapered IH-777 and the relaxed-tapered IH-888, catering to various style preferences.

Sustainability Efforts: The brand has initiated eco-friendly practices, including the use of recycled cotton in some denim lines and the introduction of Project Re:Love, which allows customers to trade in used Iron Heart gear for store credit.

You can check out and shop for the Iron Heart Spring/Summer 2025 collection here.

The post Iron Heart, Motorcycle-Inspired Denim first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

One of the best things about summer?! Well, obviously besides sun, beach/pool, outdoors! Denim shorts – bring it on!

And this summer 2025 there are absolutely no limits when it comes to style, fit, leg-length, clean, distressed….

Denim shorts are not just a seasonal basic anymore but a key fashion statement, with almost every denim designers reinterpreting this staple in more elevated, directional ways.

Denim brands like One Teaspoon have made their names exactly with their very own interpretations of denim shorts. Their Frankie Shorts actually changed the whole fashion scene a few years back, All you could see where those frayed hem oversized denim shorts. And still going strong;-)

One more thing that we absolutely love about denim shorts is that they are almost always gender neutral. Especially when you opt for a more baggy and relaxed fit.

Scroll down to find out about the most wanted denim short styles. We hope you find your newest BDSF (Best Denim Short Friend Forever) right here and now! Click on the link in the pictures to shop.

Pleated Denim Shorts

These are a wardrobe staple. A forever style you can never go wrong with. If you’re into the 50’s Marilyn Monroe vibe then go high-waisted and pleated.

Gap × DÔEN High Rise Pleated Denim Trouser Shorts

Denim Bermudas

Inseams go from the middle of your upper-legs down to the knees. The fit can be tight as well as baggy. Just cut them off and let the hems fray, or do a finished hem. All up to your personal preference.

Cut-Off Denim Shorts

Any inseam length goes and there’s no hemming needed

Micro Denim Shorts

(Remember Brittney Spears…!) Super fitted lowest waist as well as highest waist – both are a go!

Utility & Comfort

Oversized, cargo-style denim shorts are gaining traction, blending streetwear with functionality.

The post It’s Time Again – Get Ready For Denim Shorts! first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

TOTEME is a Swedish brand founded on the principles of minimalism, long-standing style, and meticulous craftsmanship. The brand was founded in 2014 by Elin Kling and Karl Lindman. 

Sustainability is the main focus of the brand:

“We are committed to establishing TOTEME as a brand that inspires customers and brands to make decisions that benefit, as opposed to harm, people, animals and the environment. That is why we look to the United Nations’ Sustainable Development Goals (SDGs) and our collaborations with leading industry organizations to inform our environmental, social and governance (ESG) framework and our sustainability pillars: design, planet and community.”

TOTEME’s Spring 2025 denim collection epitomizes the brand’s commitment to minimalist elegance and refined tailoring. Also, for this season, TOTEME included a range of denim pieces that blend timeless silhouettes with contemporary details, crafted from premium organic cotton. You can check them out here.

Some key Styles of the Summer 2025 collection:

Twisted Seams Jeans are a hallmark of TOTEME’s denim. The twisted seam design adds a subtle yet distinctive touch to classic straight-leg jeans, offering a modern twist on traditional cuts. The jeans are available in ankle as well as in full length.

Ankle Length Twisted Jeans, available in five different washes.

Full Length Twisted Seam jeans, available in six different washes

Wide Leg Jeans, available in three washes

Low Straight Leg Jeans, available in light blue and a darker vintage blue

High Slim Jeans, available also in a dark indigo wash

You can shop for TOTEME on their website, as well as at SSENSE, NET-A-PORTER, and at Saks Fifth Avenue.

The post TOTEME’s Summer 2025 New Denim Styles first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Arriving just in time for the Spring/Summer season, Wrangler and Pit Viper have created “Xtreme”.

This is a line of products engineered to withstand the toughest conditions, whether you’re barreling waves, kayaking through rapids, or jet skiing through the open blue water. Find out more below.

Wrangler announced their collaboration on the first-ever collection of denim for xtreme sports: Xtreme Blue Jeans
(XBJs).

Designed specifically for adrenaline enthusiasts, this collection combines Wrangler’s legendary durability and authentic cowboy attitude with Pit Viper’s one-of-a-kind approach to outdoor gear, providing the ultimate solution for the most xtreme activities.

The collection includes Xtreme Blue Jean jorts, a matching denim vest, graphic tees and the signature Pit Viper Flip-Offs sunglasses, crafted with float resistantTM denim print frames for durability and style. Embracing the nostalgia of ‘90s jet skiing and water sports, these limited-edition Xtreme Blue Jeans are crafted for legends who dare to push the limits.

Wrangler denim has long adorned cowboys and cowgirls in the most extreme conditions out West and at high-octane rodeo events. This new collection gives denim its toughest test yet: water.

Outfitted in the new collection, professional jet ski athletes, Demi Morgan and Lee Stone, were photographed during an
action-packed day on the epic waters of Lake Havasu, Arizona. As the first female Jet Ski World Champion and a 10x Jet Ski World Champion, one thing was made clear. Denim is now the optimal technology for Xtreme watersports. But please leave doing a backflip on a jet ski in jorts to the professionals!

“Our collaboration brings together the best of both brands. When extreme sports irreverence hooks up with a western legend, the result is undeniably electric. That’s what this collab is all about,” said Kai Seggar, partnerships manager at Pit Viper. “We share the absolute confidence that denim is the optimum technology for jet-skiing, waterskiing, rodeo, beach volleyball, and any xtreme activities.”

“This denim-filled collaboration packs the adrenaline and freedom of ‘letting a rodeo bull loose at a pool party’ into the perfect summer outfit, it’s unlike anything else on the market,“ said John Meagher, vice president of global marketing, Kontoor. “We have a long-standing history with extreme sports, including rodeo and auto racing. This collaboration offers a completely fresh take on that. We’re excited to lean into Pit Viper’s irreverence and strength with a younger audience and really wanted to have a bit of fun with this collection.”

The limited-edition collection is available for purchase exclusively on the Wrangler website.

The post Wrangler’s Dual-Gender Collab with Pit Viper first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

K-pop sensation Jang Won-young, a member of the girl group IVE, has been appointed as the global ambassador for Tommy Jeans. She leads the brand’s Summer 2025 campaign, showcasing a fusion of classic prep, modern denim, and youthful energy.

With Jang as its new ambassador, Hilfiger builds on its legacy of teaming up with pop culture’s most influential voices.

Since debuting with IVE, Jang has built a reputation for her magnetic presence and forward-thinking approach to fashion. Her influence stretches far beyond the stage, making her a fitting figure for a brand that has long gravitated toward artists who inspire the way a new generation dresses.

In this campaign, she appears in a mix of laid-back denim looks, pleated skirts, and cropped separates, each styled to reflect her individual sense of ease and charisma.

The full Summer 2025 TOMMY JEANS collection is now available online, in Tommy Hilfiger stores globally, and through select retail partners like Macy’s and ASOS.

Campaign Highlights:

Photographed by Mok Jung-Wook, Young brings her signature charm to the campaign, featuring:

A ruched, off-the-shoulder denim mini dress, combining sweetness with a cool edge

A striped tee paired with cargo denim and pink lace-up sneakers, offering a playful, street-ready look

A white knit top with a pleated skirt, accessorized with a TOMMY logo bag and soft denim Mary Janes, exuding effortless style.

The post Tommy Hilfiger – New Ambassador Jang Won Young first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Industry people at the 18^th Bangladesh Denim Expo believe that the country will continue to be an indispensable global sourcing destination even during the times of tariff and trade wars. Capacity building and innovation will be the building stone for the industry to sail through the uncertain times.

The 2-day expo kicked off with 57 exhibitors from 13 countries participating. Including Bangladesh, India, Pakistan, China, Turkey, Spain, Italy, Vietnam. UAE, Germany, Switzerland, and the USA.

“Bangladesh has emerged as the fastest-growing apparel exporter to the United States in the first quarter of 2025, posting the highest year-on-year growth of 26.64%. This performance placed Bangladesh ahead of other major exporters such as India with a 24.04% rise, while Pakistan, Vietnam, and China with the rise of 17.49%, 13.96%, and 4.18% respectively at a time when US market is volatile because of imposing worldwide reciprocal tariff by the Trump’s Administration recently. I think even on the negotiation table of the trade issues our card should be the industry’s steady progress towards skill development, sustainability and innovation. As we need our trade partners as much as their consumers need us’’ said Mostafiz Uddin, Founder & CEO of Bangladesh Denim Expo.

Bangladesh is the largest denim exporter both to the USA and Europe. The country is enjoying duty-free market access to the EU under the Everything But Arms (EBA) and Generalized Scheme of Preferences (GSP) as an least developed country (LDC); but the status to be changed to a developing nation next year.

If Bangladesh could not attain GSP Plus, the country from 2029 could not export duty free to the EU, the region accounts for 50.15% of Bangladesh’s total apparel export.

“In the last edition of Bangladesh Denim Expo, we had experts panel sessions on the LDC graduation where all the speakers unanimously stressed on the capacity building of the industry to cope up with the changing tariff regimes.  So, in this edition of the expo, all the panel sessions we designed are solely meant for capacity building of both the professionals and the industry. You may also say that from this edition we shifted from plans to actions to prepare Bangladesh’s denim industry for 2029 and beyond,’’ added Mostafiz Uddin.

There are two panel sessions scheduled for the two-day event on the topics “The growth of the Bangladesh denim industry, through the perspective of denim washing” and “Stretch-ability of Bangladesh denim traceability”. 

Abdus Samad, Director, Well of Washing, Arief Labu, Co-founder & Creative Director, Ruhrose RBT Ltd. Julie Davies, GM – Processing Innovation, and Education Extension, The Woolmark Company, Kamal Uddin Mia, Chief Operation Officer (Washing), Bitopi Group, Marco Volpi, Head of Sales for the Europe and Africa region, Bluesign Technologies AG, Md. Forhad Hossain, Owner, Pure Chemicals, Raquib Imtiaz, Business manager, LC WAIKIKI, Reza e Rabbi, Head of Operation, Vertex Wear Limited,  Shohel Rana, CEO, Designer Fashion LTD and Designer Wash LTD, are sharing their expert insights in the panel sessions.

Happening also is a special presentation on ‘The denim business beside sewing and wash production’ by Mohammad Jahangir Alam, Head of Operation, Square Denims Ltd, Garment Unit. 

At the expo also a fashion trend-zone is set up to showcase cutting-edge denim innovations and unique fabrics from Bangladesh.

The post 18th Bangladesh Denim Expo Happening Now first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

AGOLDE partnered with The LYCRA Company to unveil LYCRA® EcoMade Fiber.

This is an innovative stretch fiber derived from plant based materials like industrial corn. This groundbreaking partnership marks a pivotal moment for the denim industry.

For the first time, AGOLDE’s Spring collection will feature a revolutionary combination of regeneratively grown cotton, Eco-Indigo dye, and LYCRA® EcoMade Fiber – three powerful innovations that set a new benchmark for sustainability in denim. 

With this new fiber, AGOLDE is marking a significant advancement in sustainable fashion. Also, this innovation represents the first commercial use of this eco-friendly stretch fiber in denim, offering consumers a blend of style, comfort, and environmental responsibility.​

Amy Williams, CEO of Citizens of Humanity Group, said that this launch is particularly exciting for the company. Because it not only validates its confidence in the technology but also provides a platform to demonstrate that sustainable alternatives can meet or even exceed the customer’s expectations for sustainable fashion.

The Lycra EcoMade Fiber capsule includes three women’s styles:

Ren High-Rise Wide-Leg Jeans: featuring a relaxed fit and cropped wide legs, these jeans are designed for comfort and style

​
Harper Mid-Rise Relaxed Straight Jeans: a flattering square top block and a straight leg, these jeans provide a timeless look with modern sustainability

Ridley Shorts: a sleek, high-rise, contoured fit that flatters effortlessly

You can shop for this AGOLDE collection at NET-A-PORTER, SSENSE, and at Revolve.

The post AGOLDE – Jeans Made With Lycra EcoMade first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site