Lifestyle brand, American Eagle, has signed up with Spanish footballer, Lamine Yamal, as its global brand ambassador in a historic multi-year partnership.

Yamal is one of the most promising young football talents worldwide. The contract runs for five years starting in summer 2026 and is the first multi-year partnership of its kind for the brand.

Yamal will participate in global campaigns and limited-edition product collaborations. The signing comes with the World Cup due to take place in North and South America from June 11 to July 19, with the final being played at Metlife stadium in East Rutherford, N.J., near New York City.

“I couldn’t be more excited to begin this journey with American Eagle,” Yamal said. “Off the field, I like to play a lot with fashion trends, and as a leading lifestyle and denim brand, AE has the product to help me bring my energy and style to life.”

Jennifer Foyle, president and executive creative director of American Eagle and Aerie, said, “Soccer attracts an unrivaled global following, and our multiyear partnership with Lamine Yamal centers AE at the heart of the fandom-highlighting our commitment to him, the sport and our customers.”

We can’t wait to see what this collaboration has in store for us – stay tuned, we will definitely keep you posted!

Meantime you can shop for the newest American Eagle collection here.

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Etro is the brand for you if you’re looking for more classical denim. Let’s say, classical with a twist!

Etro’s trademark embroideries and embellishments are a big thing for denim as well in this Pre=Fall 2026 collection. You’ll see denim textures integrated with patterned fabrics, such as velvet, jacquard, or patchwork. All very much in Etro’s bohemian textile spirit.

Denim styles for both – men and women – are fitted and straight with some bootcuts and flares. As opposed to the baggy and oversized denim fits we have seen in many other collections.

While Etro’s Pre-Fall 2026 isn’t actually centered on traditional jeans, denim and denim-like fabrics appear as part of the rich textile mix. Especially through velvet intarsia and textured surfaces that evoke denim’s tactile qualities. More like denim influence or infusion rather than just simple blue jeans.

You can shop for the current Etro collection on their website, at Farfetch women/men, and at CETTIRE.

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Kaia Gerber has joined RE/DONE, the Los Angeles based denim brand originally known for upcycling vintage Levi’s jeans.

Gerber will be an investor, creative partner, and advisory board member. She’ll be helping shape brand strategy, contribute to collection development, and work on creative direction for campaigns.

“RE/DONE has always felt like a natural extension of who I am. It honors the past while feeling completely of the moment,” Gerber said in a statement. “The brand represents a lifestyle rooted in authenticity, individuality, and timeless style. I’ve loved being part of its journey, and I’m excited to help shape what comes next. This will include creating products and stories which feel personal, intentional, and deeply connected to today’s generation.”

Gerber has been linked to RE/DONE since 2017, when she and her mother, supermodel Cindy Crawford, posed together in a campaign wearing jeans from the brand’s collaboration with Levi’s. Since, Gerber has been a longtime supporter of the company.

You will get to see Gerber’s direct influence on the brand starting with the release of their Spring 2026 campaign. The ad campaign will be featuring Secret Snow, daughter of the late Dash Snow and a visual artist in her own right.

You can shop for RE/DONE at Farfetch, FWRD, and at Nordstrom.

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Denimsandjeans Egypt 2026 concluded successfully, bringing together the global denim value chain in Cairo over two days. The event continued to strengthen Egypt’s position as a strategic sourcing and manufacturing hub. At the same time, it offered focused discussions on innovation, sustainability, design, and investment opportunities within the denim industry.

Visitor Profile and Attendance

The show welcomed 1,056 visitors across both days, with strong international representation. Visitors included sourcing teams, designers, and decision-makers from New York, Asia, MENA and across Europe.

Key international brands in attendance included Uniqlo, Rag & Bone, Centric Brands, Ann Taylor, PacSun, Abercrombie & Fitch, Mango, Hugo Boss, H&M, Inditex, Bestseller, Worldbox, LPP, Next Sourcing, and Kontoor Brands. In addition, the show saw significant participation from major Turkish brands such as LC Waikiki and Colin’s and Defacto. Alongside this, prominent Egyptian brands including Concrete, Be Indie, and others were also present.

This mix of global and regional brands reinforced the show’s role as a focused platform for sourcing, collaboration, and industry dialogue.

Exhibitor Overview and Supply Chain Representation

D&J Egypt featured 80 exhibitors, offering an overview of the complete denim supply chain. The exhibitor mix included fabric manufacturers, garment producers, accessory and trim suppliers, chemical and dye specialists, washing and finishing technology providers, machinery companies, and sustainability solution experts.

A notable highlight was the collaboration with ITHIB, which brought 23 Turkish companies to the show. In total about 30 Turkish exhibitors participated, alongside 20 Egyptian companies, with the remaining exhibitors representing other key denim-producing regions. Together, they presented a view of denim manufacturing capabilities and innovations.

Trend Area Highlights

Meanwhile, the curated Trend Area reflected both regional inspiration and global denim directions. Overall, it focused on sustainability, comfort, and creative expression.

Workshops and Creative Engagement

Workshops played a key role in engaging designers, students, and industry professionals through hands-on learning and experimentation. In collaboration with KB Denim and HMS Washing, a series of creative sessions were hosted throughout the two days.

Workshops were organized by KB Denim and HMS . KB denim Workshops included:

• Denim Clutches Workshop by Marina El Belony, Bags & Belts Designer, focusing on craftsmanship and accessory design using denim.
• Free-Hand Draping Workshop by Waleed Khairy, Fashion Designer and CDD Co-Founder, exploring form, movement, and creative construction directly on the body.

HMS Workshop conducted the immersive “Cairo Denim Heist” session. During the workshop, participants used tools such as the HMS Designer Pen and HMS Moons to create fade effects on denim money bags. The workshop demonstrated water-free techniques, emphasizing innovation without water waste or sludge generation.

Together, these workshops highlighted denim’s creative potential. At the same time, they reinforced the importance of sustainable production practices.

Panels, Talks, and Industry Discussions

The event opened on January 19, 2026, with an Opening Ceremony. Mr. Magdy Tolba, Chairman of T&C Garments, shared insights on Egypt’s growing potential within the global textile and apparel industry. This was followed by remarks from Mr. Mustafa Denizer, Board Member of ITHIB and CEO of Diktaş, highlighting Turkey-Egypt collaboration.

Later on Day 1, the panel “Denim Deal Live: Lessons, Challenges & Next Moves in Post-Consumer Recycled Cotton” took place. The discussion featured Mr. Gokhan Ünsal (DNM Denim) and Ms. Dilek Erik (Sharabati). It was moderated by Mr. Nicolas Prophte of the Denim Deal Steering Committee. The discussion addressed the realities of post-consumer recycled cotton, including challenges in scale, quality, and future direction.

Day 2 opened with “Innovation Under Pressure: How the Denim Industry Is Reinventing Itself.” The panel featured Ms. Kara Johnson (PacSun), Mr. Autari Goggia (Rag & Bone), and Ms. Nikita Raman (Hugo Boss). The session was moderated by Mr. Nicolas Prophte. The panel examined how design, innovation, and sustainability are evolving amid cost pressures and changing consumer expectations.

The program included a presentation by Mr. Ahmed Zohair, Director at GAFI’s Investment Promotion Sector. Titled “Egypt – Great Opportunities for Investment in the Textile and Apparel Industry,” the session outlined policy support, infrastructure development, and investment incentives available in the country.

Conclusion and Next Stops

D&J Egypt 2026 concluded on January 20, reinforcing its position as a focused platform for denim sourcing, innovation, and industry dialogue. The event highlighted Egypt’s growing role in the global denim ecosystem. It also supported collaboration between international brands, manufacturers, and solution providers.

The Denimsandjeans tour continues with upcoming editions in India (May 6-7), Vietnam (June 24-25), and South Korea (September 22-23).

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LOTUSTEX is a premium denim fabric manufacturer based in Egypt, operating a state-of-the-art vertical mill with a capacity of 14 million meters annually. Part of Lotus Garments Group, the company focuses on sustainable, innovative denim for global markets. D&J recently had an interview with Mr. Mohamed Gabr , CEO of LOTUSTEX and details are as below:

LOTUSTEX is a premium denim fabric manufacturer since 2018. Your Lotus group has been an important player in the Egyptian market . Please shed some light on your journey.

LOTUSTEX is having a state of art denim factory located in 10th of Ramadan which is 1 hour away from Cairo airport and producing 14 mil mts/year denim fabric . LOTUSTEX is a part of Lotus Garments and production of 18 mil garments annually  . We have started denim production to be first vertical mill of Egypt and investing to make sustainable , innovative products to serve our clients in US , Europe and other continents.

How important do you think Egypt is getting as a denim sourcing location.

Egypt is becoming more important with location , improved know how , population and costing advantage . We are in the heart of Africa and serving to Europe and USA with duty advantages, it give us motivation to invest in our business more and increase capacity . 

We thank you for joining for second time the Denimsandjeans Egypt show in 2026. What would be the most important products and offerings that you will make to the buyers in the show . 

D&J show is very important for Egypt to explore capabilities and information to international brands , it is also best place to meet with denim community and when I checked exhibitors profile , it is a very nice combination . You can consider our Products in 4 main categories:

• BLUE HERITAGE: Blue heritage is re-shaping 90’s legendary legacy with trendy vibes. It’s a new hybrid concept combining good memories in the past with today’s flexibility and sustainability. While showing Y2K fashion we are bringing comfort and softness by using special fibers and constructions with less water consumption.

• CORAL-C: Coral-c is full of spring-summer vibes. Shiny like the sun, warm like the weather, drappy like the sea and colorful like the rainbow. A good color palette with shiny mid, light indigo shades and fresh colors from grey to black shades including functional fibers like Tencel, modal, linen and more…

• R-CORD: Re-cord is timeless, seasonless and genderless commercial comfort str line aims to give max comfort with optimized colors and look without compromising authenticity. Extraordinary color combinations are giving a rich taste in fading out.

• R-FORM: Re-form is a new denim performance scene that you can show all your flexibility by new tech with high performance which is reflecting like a second skin.

With the new sustainability legislations by EU , how would the brands’ demands on companies like yours would change . 

We are currently working with EU brands and adapting our compliance to brands requirement , it is very big change in the market for traceable products.  We adopt our production for brands requirement and also study for LCA . 

The most important sustainability technologies incorporated by you in recent times . 

We have solar energy ,water Recycling and waterless dying processes in our facility which is making us more sustainable for the green environment.  

How do you see the changing scenario affecting the business and how are you adapting to it .

We have a big advantage in Egypt after tariffs and it is giving us a positive impact in our business .We also continuously invest in our R&D to make most innovative fabrics and garments to serve our clients . 

We also use opportunity of vertical unit which is helping us to serve the brand in fastest delivery . 

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Pakistan’s denim fabric export landscape experienced crucial developments during the third quarter (Q3) of 2024 and 2025 (July to September). This period is pivotal for global supply chains, often setting the stage for year-end performance. As Pakistani exporters continue to strategically position themselves amidst evolving global trade patterns and competitive pricing pressures, a focused comparative analysis of the July to September data between 2024 and 2025 is essential. This detailed comparison will illuminate significant shifts in export volume, average pricing, and the concentration of major buyers, offering critical intelligence for sector-wide planning and future market penetration

Rest of the report is visible to our paid subscribers. In case you wish to contact us for more info at , send email at mktg@balajiinternational.com . To see all protected reports titles,visit this page http://www.denimsandjeans.com/subscriber-only-reports-3

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KB Denim is a an egyptian manufacturer of high-quality, sustainable denim and gabardine fabrics. With advanced technology and global certifications, KB Denim creates innovative textiles that meet the needs of fashion brands worldwide.As they are participating in 2nd edition od D&J Eygypt , we had an interview with them to know more about them. Below is the complete information:

KB DENIM is one of the important denim mills in Egypt. Can you share with us your history and your plans for growth over the next few years?

KB Denim was founded after years of experience in the textile industry, when the Koudsi and Ballo families decided it was time to elevate their long-standing business to a new level. This strategic step led to the establishment of KB Denim, with a clear mission: expanding the supply of high-quality denim across the MENA region, Africa, and ultimately global markets. From day one, we built an integrated, innovative operation offering sustainable solutions, with full in-house control from spinning and weaving to finishing and delivery. This vertically integrated system has ensured continuous, stable, and high-quality production up to today.

Looking ahead, our growth plan focuses on three pillars:
– Innovation: introducing new denim designs and upgrading our finishing techniques.
– Sustainability: strengthening our water-saving efforts and expanding our recycled-
material programs.
– Market Expansion: strengthening our footprint in Europe, America and Africa while
developing new partnerships in emerging markets.

As a denim and gabardine producer, how do you see the current Egyptian market and how do you foresee its growth in the coming years?

The Egyptian market is experiencing a gradual but steady rise in demand for locally produced fabrics, especially as brands aim to shorten supply chains and rely less on imports. Denim and gabardine consumption is growing due to increased interest from global garment manufacturers and export-oriented factories.

In the coming years, we expect growth to accelerate, driven by:
– Government support for local manufacturing
– Growing interest in Egyptian-made textiles from Europe and Africa
– Rising adoption of sustainable fabrics
Egypt is well-positioned to become a stronger regional hub for denim and woven fabrics.

You are joining us again at D&J Egypt show in its second edition in Jan 2026. How was your experience in the first edition, and what new collections are you presenting this year?

Our first experience at D&J Egypt was extremely positive; it helped us connect directly with
global brands, regional manufacturers, and sustainability-driven partners. The show successfully highlighted Egypt’s potential as a denim sourcing destination.

For the 2026 edition, we will present fabric variation:
-Vintage delight: Authentic Denim aesthetics with more enhanced character, style and
elegance in daily life
-Cracky: Blending Casual with Classy outlook
-Slubs: Natural to special designed classy slubs with salt and pepper look
-Gabardin Complete color Pallete
-Performance Fabrics: strength , Durability, Moisture management, Thermo-regulation
With distinguished Colors
-Nile Silt and Stone : Earth Colors inspired by Egyptian Desert ( Sulfur )
-Blues: Unmatched indigo tones with impressive wash offs

And in terms of Sustainability:
– Energy Conservation Processes, Enhanced Life cycle of the Denim
– Ozone and Laser Friendly Fabrics, Recycled and upcycled materials.
– Innovative high energy efficient processes with least emissions and impact to the environment

As an Egyptian company with strategic geographic advantages, how do you
position KB DENIM for export markets, and what lead-time, logistic, or tariff
challenges do you face?

We position KB Denim as a strong, fast, flexible, and strategically located supplier for Europe, the Middle East, and Africa. Egypt’s proximity to major markets gives us competitive transit times, enabling quicker delivery and faster reaction to market demands.
As for our advantages, Egypt’s location gives us short lead-times to Europe, supported by strong regional logistics into the GCC and North Africa, as well as several free trade agreements that help maintain competitive tariffs. On the other hand, we mainly face minor challenges such as occasional shipping delays or longer transit times during busy seasons. However, we mitigate these challenges through strong logistics planning and diversified export routes.

Beyond certifications, can you share a specific sustainability project you’ve
implemented recently with measurable outcomes?

Recently, we completed an exciting upcycling project in collaboration with one of the most
active and prestigious design platforms in Egypt, Cairo Design District. Through this initiative, design students created unique dresses using denim and gabardine waste materials from our mill. The project not only showcased creative reuse of production leftovers but also highlighted the practical impact of upcycling in reducing waste and extending the life cycle of our fabrics.

The global denim/fabric market is highly competitive. What is your unique value
proposition compared to Turkey, India, Bangladesh, and Vietnam?

KB Denim’s competitive edge lies in:
-Vertical integration under one roof for reliable consistency and faster delivery
-Proximity to Europe enabling shorter lead-times
-Cost-effective production compared to many competitors
-Sustainable manufacturing aligned with global certifications
-Design agility we can co-create fabrics with brands quickly and efficiently
-Egypt’s strategic location offering logistical and tariff advantages in many markets
Together, these strengths allow us to offer a unique mix of quality and speed.

If you had to summarise KB DENIM’s future vision in one sentence, what would it be? And what is the next major R&D or investment taking you toward that vision?

Our vision is to lead the region with innovative, sustainable, and high-performance denim that transform ideas into reality.
Next major R&D or investment:
KB Denim is focused not only on today’s Needs but aware of the future challenges and the vision is not to sell the fabric but to be a leading denim company known for being innovative, customer focused and always be preferred Denim company.
KB believes R&D is the Key to be relevant in the market which makes us to fulfil todays and future needs Road Map Ahead and Investments Research and Development Incubation Centre

Covering:

-Evolution of the Denim Manufacturing Processes (Zero Carbon Foot print, Zero Water Discharge,
Water less process, Foams Application, etc).
-State of the Art New Denim Manufacturing Facility, vertically integrated having control on all
inputs to deliver customers service and satisfaction
-Post Consumer Waste Recycling projects
-Collaborations with Brands, Designers and the institutions
-Addition of More Performance Fabrics
-Addition of Digitalized processes for decreasing the process lead times and making higher end
Fabrics quick delivery possibilities
-Warp Knit Concept Denim Fabric for Athleisure

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Exclusive Interview with CEO Mustafa Denizer

Diktas is a long-established company in Turkey’s sewing thread and yarn industry. Interview with Mustafa Denizer explores the company’s global growth through long-term investments, multi-country manufacturing, and strategic partnerships with leading brands.

As the textile landscape evolves, Diktas is expanding its international footprint. The company is adapting to rising demands for denim performance, sustainability, and responsible sourcing.

In this exclusive interview, CEO Mustafa Denizer shares insights into the company’s growth journey. He also discusses the impact of the QIZ framework, sustainability priorities, upcoming innovations, and Diktas’s strategic roadmap for the next five years.

Diktas has a long history in sewing thread and yarn production. How would you describe your core strengths today? And what has allowed you to grow significantly over decades?

Diktas, founded in 1945, is an 80-year-old company deeply rooted in sewing thread production. In its early years, the textile industry was almost entirely cotton-based, and our operations reflected that landscape. As the sector transformed in the 1980s with the introduction of new fibers and technologies, Diktas evolved in parallel expanding its industrial thread portfolio while continuing to serve the hand-knitting and hobby markets, particularly products designed for women and end consumers.

This dual-market focus enabled us to build two long-standing brands with strong recognition in the Turkish market. One of our longstanding strengths is that nearly everything produced in our factories is sold under Diktaş-owned brands. We do not sell raw materials, and contract manufacturing has always been extremely limited. This approach created a healthy, balanced structure: a robust industrial thread range for apparel manufacturers combined with a strong consumer-facing hobby segment.

A major turning point came in 2007, when Diktas established a greenfield investment in Egypt. This facility continued to grow and helped transform the company into a multinational producer. The expansion opened doors to new markets, enabling us to sign licensing agreements and later enter strategic production partnerships with some of the world’s top thread and accessories manufacturers.

Today, our international partners include A&E, Gütermann, Wing Hing, Copen, and TAT Zippers. These collaborations began as licensing agreements and gradually deepened into strategic alliances that combine technical exchange, shared innovation, and market development. For us, working with these international brands has supported our technical development and market expansion.

Diktas is now transitioning into a five-country manufacturing group. In addition to Egypt, we have launched operations in two more countries, with a fifth planned in the coming years. We are also expanding our product ecosystem by adding new categories including items we do not produce ourselves but distribute through our established brand network.

Despite global demand challenges and rising input costs in Turkey, we continue to scale. Over the next five years, we project 50% growth driven by new factories, new product categories, and advanced technology partnerships. Diktas is expanding its international operations and strengthening its business structure.

Your product range includes industrial sewing threads, nylon/polyester threads, cotton threads, and hand-knitting yarns. Which of these categories has the most applications in denim, and how do you see this category growing, especially within the QIZ framework?

In denim, performance is everything. Because denim garments undergo intense washing, abrasion, laser finishing, tinting, and other demanding treatments, the threads must maintain exceptional durability, strength, and color consistency. For this reason, the leading thread types used in denim production are poly-core threads, high-tenacity polyester threads, and bonded polyester threads.

Today’s denim supply chains require not only durability but variety. Brands typically need five to six different thread types simultaneously to meet diverse stitching, strength, and texture requirements. Speed has also become a critical factor. Customers who once tolerated 10 – 12 week lead times now expect samples within days, salesman samples soon after, and bulk production delivered in 3 – 4 weeks. Diktas has built the rapid-response manufacturing model needed to support this new reality.

Within the QIZ (Qualified Industrial Zones) framework, the growth potential becomes even stronger. Historically, QIZ provided roughly a 30% cost advantage for Egyptian apparel exports to the U.S. With the recent tariff changes introduced under the Trump administration, Egypt’s competitiveness has increased even further. When combined with QIZ benefits, the total cost advantage can reach 30 – 50% compared to Bangladesh, Sri Lanka, China, or Vietnam.

While global demand softness is currently affecting overall export growth, the tariff structure positions Egypt for long-term expansion potentially 20% annual growth in U.S.-focused apparel exports.

Moreover, Egypt benefits from Mercosur, Agadir, and Euro-One trade agreements, making it a strategically well-connected sourcing destination.

As Diktas, we are now a key supplier across the QIZ supply chain. We aim to support customers with critical components – including sewing threads, zippers, pocketing fabrics, and buttons, contributing meaningfully to the 10.6% input requirement for QIZ-qualified manufacturers. This allows us to play a broader role within the QIZ supply chain.

With the growing global emphasis on responsible sourcing, how does Diktas approach sustainability in raw materials, manufacturing processes, and environmental or social compliance?

For Diktas, sustainability is not a trend , it is an obligation. We view environmental responsibility as a core part of our operational approach. Our sustainability strategy encompasses major investments in green energy, reduced water consumption, improved production efficiency, and strict adherence to environmental and social compliance standards.

We continuously enhance our certification portfolio, and these certifications influence our operational standards and continuous improvement efforts.

The next major shift in the industry will be the expanded use of recycled products, and we are fully prepared. We have already implemented internal material recycling programs and are actively expanding our capabilities in plastics and packaging recycling.

Additionally, we work closely with our American partners to ensure our compliance systems meet world-class sustainability benchmarks. This collaborative, transparent approach strengthens our position as a responsible global manufacturer.

Thank you for supporting the D&J Show in Egypt. What are your thoughts on the show, and how can it become even more relevant for the Egyptian market?

From both an industrial and investment standpoint, events like Denimsandjeans play a crucial role in strengthening national textile ecosystems. When a country grows economically and industrially, companies like ours grow with it. Supporting such events is therefore both a responsibility and a way to contribute to the markets where we operate.

The show launched last year with great success, and it will be even stronger this year. Egypt’s denim sector is sizable and continues to expand. The event provides an important platform connecting manufacturers, suppliers, designers, and global brands.

What makes this show especially strong is the combined support of Egyptian ministries, local investors, and the Turkish textile community. This community views Egypt as a strategic market and contributes valuable experience to the platform.

Our long-term vision is to further professionalize and expand the event. We aim to strengthen links with international textile exhibitions and increase its value for the entire industry.

Looking at innovation, what will be the most important product categories for denim and non-denim segments?

For both denim and non-denim, we expect the core product groups of the past five years to remain dominant. In denim, key thread categories such as poly/poly, poly/cotton, nylon filaments, bonded threads, and chlorine-resistant dyeable threads will continue to lead. Their reliability during heavy washing and finishing processes remains critical.

In non – denim, cotton threads used in garment dyeing remain essential. At the same time, elastic threads are becoming more important as stretch fabrics gain market share.

Instead of dramatic changes in product composition, the next stage of competitiveness will revolve around service. Brands are demanding more color options, fewer standard models, faster sampling, and more complex decorative stitching. This means flexibility, speed, and technical reliability will be the true differentiators for suppliers.

Looking ahead 3 – 5 years, what are Diktaş’s priorities?

Our roadmap centers on ambitious growth of approximately 50% over the next five years. This will be driven by new factories, expanded markets, and additional product groups.

Diktas is on track to operate manufacturing facilities in five countries, giving us greater flexibility, resilience, and proximity to customers.

We plan to enter accessory and garment trim categories through joint ventures and partnerships – including pocketing, zippers, and buttons. Additionally, we are also preparing investments in specialized technical threads for high-value niche applications.

In short, Diktas is evolving into a wider and more international group. This growth is built on sustainability, multi-country operations, and a long-term strategic vision.

Register here to attend Denimsandjeans Egypt Show.

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