A few years back, I watched a promising kids’ denim brand miss back-to-school season entirely. Their product was genuinely great – reinforced knees, adjustable waists, the kind of jeans parents rave about in reviews. But their fabric mill switched dye lots mid-order without flagging it, the shade mismatch failed their…

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The Rising Trend of Jeans as Shapewear Jeans have been a wardrobe staple for decades. We all love them here! In fact, they might be the defining garment of the Western world over the past 50 years, and probably the 2000’s-2015’s for modern clothes. However, jeans have never been static.…

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Denimsandjeans Vietnam 2026 concluded its 8th edition successfully, bringing together the global denim value chain in Ho Chi Minh City over two days. The event continued to strengthen Vietnam’s
position as one of Asia’s most dynamic denim sourcing and manufacturing hubs. At the same
time, it offered focused discussions on innovation, sustainability, design,and the evolving opportunities
shaping the future of the denim industry in Southeast Asia.

OPENING CEREMONY

The event opened on June 24, 2026, with an Opening Ceremony. Mr. Vu Duc Giang, Chairman of the Vietnam Textile and Apparel Association (VITAS), shared insights on Vietnam’s growing potential within the global textile and apparel industry. This was followed by remarks from Dr. Dang Vu Hung, Chairman & CEO of PPJ Group, highlighting the role of Vietnamese industry leadership in shaping the future of denim manufacturing in Southeast Asia.

Visitor Profiles

The show welcomed more than 750 visitors across both days, with strong international representation.
Visitors included sourcing teams, designers, and decision-makers from Japan, Korea, China, Cambodia,
Sri Lanka, India, Hong Kong, America, and across Southeast Asia. Key international brands and companies in attendance included Gap, Levi’s, Calvin Klein, Muji, Edwin, ITOCHU, Terra Korea, L-World Korea, Crystal HK, Walmart, Saitex and many others. It also included major Vietnamese industry players such as Phong Phu, MGF, Vinatex, Nien Hsing Garment, Nha Be Garment, Thuan Hai Jeans, Marvel Cambodia. Alongside this, prominent Vietnamese local brands including V Sixtyfour, Yame, Routine, Blue Exchange, Ninomaxx, and many others were also present.

Trend Area

The Trend Area offered a curated lens on where denim is headed. Anachronistic Roots merged classic western workwear with East Asian heritage through dense rigid denim in herringbone and indigo plaids.
Bio-Tech Futurism showcased lightweight, bio-based stretch fabrics that look premium but are rooted in clean, circular manufacturing. Earth-Bound Pigments explored natural dyes & plant based blends of hemp, organic cotton , recycled fibers.Smart Utility & Tech Denim responded to Southeast Asia’s climate realities with moisture-managing, temperature-regulating fabrics. Cyber-Athleisure & Digital Aesthetics captured the screen-to-street sensibility through metallic and 3D jacquard denim that looks industrial but wears as softly as activewear.

Denim Bazaar

The Denim Bazaar was created as a platform for local artisans, small businesses, and emerging creators to showcase and promote their brands. Unlike the main exhibition area, the Bazaar (B2C space) focused on independent labels, handcrafted products, upcycled denim creations, accessories, and
small-scale collections. It gave visitors an opportunity to discover unique denim products while allowing local creators to connect directly with potential customers and industry professionals.
The idea was to support local talent and provide a space where smaller brands could gain visibility as part of the larger denim community.

Workshops

Workshops played a key role in engaging designers, students, and industry professionals through hands-on learning and experimentation. Renewjeans Workshop included denim painting and
customization workshop where visitors painted and customized denim tote bags, wallets, and canvas
artworks. Fabric for the workshop was sponsored by Viet Hong Denim. HMS Stone Workshop conducted a hands-on session where participants used HMS Designer Pens and stone wash inspired tools to customize denim products and experiment with surface design. Bottle Holders were
sponsored by Tuong Long Vietnam and Denim Bags were sponsored by Advance Denim.

Panel Discussions & Talks

AI In Denim: Opportunities, Applications And The Future Of Product Development

The discussion featured Jason Fernandez (Director Global Sourcing , Development , VF Corporation) and Michael Lam (Director, Advance Denim). It was moderated by Janet Lui (Senior Manager , Design &
Product Development – Denim Division , Crystal Intl. Group Ltd). The discussion addressed the opportunities and applications of Artificial Intelligence in denim, including its impact on product development and the future of design innovation.

Vietnam’s Denim Evolution: Local To Global

The discussion featured Khiêm Nguyễn Ngọc Duy (YAME) and Romeo M. Ordas (Viet Hong Textile
Dyeing JSC). It was moderated by Ana Paula Alves de Oliveira, Strategic Director at Be Disobedient.
The discussion explored Vietnam’s denim evolution, tracing its journey from local manufacturing roots to its expanding presence in the global denim supply chain.

When Creativity Meets Algorithms: The New Era of Generative Design & Product Development

The program included a presentation by Janet Lui, (Senior Manager, Design & Product Development
Denim Division at Crystal International Group Limited, HK). Titled “When Creativity Meets Algorithms: The New Era of Generative Design and Product Development,” the session outlined how AI and generative tools are reshaping design workflows, product development cycles, and creative possibilities within the denim industry.

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Western Hat Brands That Still Feel Right With Denim in 2026 Image by Alyssa Jane on Unsplash The western hat and denim pairing has been a wardrobe constant for over a century, but the way the look works in 2026 differs meaningfully from how it worked even a decade ago.…

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The 8th edition of D&J-Denimsandjeans India was successfully held with participation from across the denim and textile value chain, bringing together manufacturers, brands, sourcing houses, and solution providers on a single platform.

Visitor Profile

The show welcomed over 1100 visitors, including leading international and domestic brands, retailers, and sourcing companies. Notable attendees included Tshepo Jeans, Inditex, H&M, Hugo Boss, Puma, PVH, Tommy Hilfiger, Calvin Klein, Ralph Lauren, Flying Machine, Levi’s, Target, Myntra, Amazon, The Pant Project, The Bear House, Banana Club, Bestseller, Rare Rabbit, Trends, Zudio, Lifestyle, Aditya Birla Group, All We Wear Group, Texport, Dynawash (Sri Lanka), along with several other buying houses and industry professionals.

The visitor mix reflected strong representation from design, sourcing, product development, and sustainability teams.

40+
Exhibitors
Denim Fabric, Garment Manufacturers, Accessory, Chemical, Laundry And Technology

10+
Countries
India, Italy, Austria, Republic of San Marino, USA, Singapore, Spain, Turkey, South Korea etc.

2000+
Visitors
Decision Makers From Top Denim Brands, Retailer, Buying House, Factory And Traders

5+
Seminar, Workshop,Talk
International Experts Who Spoke On The Latest Trend, Innovation, Sustainability And Technology

Exhibitor Overview

The exhibition featured a diverse group of companies across fibers, fabrics, garments, chemicals, trims, and technology.

Key Participants Included:
• Arvind Limited, Nandan Denim, Jindal Worldwide, LNJ Denim, Oswal Denim, Ginni International, Maruti Denim, Suryalakshmi, Syama Denims
• Reliance Industries, Birla Cellulose, Lenzing, LYCRA, Hyosung
• Tonello, Officina39, Brongo, Ramsons, Yilmak Makina, Vertex Technology
• Aadi Sustainability Solutions, Anubha Industries, Shakti Arts, Indaco Jeans, Ultra Denim
• Zaitex / Ravchem, Panam Biochem, SF Dyes
• Golden Fashion, Khyaati Leather, Fashion Accessories, Copen United
The exhibitor mix (40 companies) ensured representation across the full supply chain, from raw materials to finished garments and processing technologies.

Knowledge Sessions & Panels

The event featured a series of panel discussions, talks, and presentations addressing key industry themes across sourcing, sustainability, innovation, and market evolution.

From Meme to Mill: How Gen-Z Is Rewriting Fashion’s Supply Chain

Regenerative Cotton from India: From Farm To Fashion (Hugo Boss x Raddis®Cotton)

Rethinking Denim Texture: Innovation Starts At The Fiber

Indian Denim Brands – Reinvention Or Rejuvenation

Making India the Preferred Sourcing Destination: Vision, Readiness & Reality

From Process To Purpose – Where Technology Meets Sustainable Chemistry

Trend Area (WGSN) – A/W 27/28 Forecast

The Trend Area, curated in collaboration with WGSN, showcased key A/W 27/28 Denim Fabric, Wash & Finish Forecasts across two core directions: Unfiltered and Human Touch. The display translated global trend insights into practical design, material, and finish innovations for the denim industry.

A/W 27/28: Unfiltered
• Love Worn – Blue Fingers
Focused on aged, worn, and repaired aesthetics, positioning imperfections as a new status symbol. Key directions included weathered finishes, rust and pigment treatments, and visible mending, supported by sustainable materials such as recycled and regenerative cotton blends

• Crafted With Care
Highlighted construction-led design, with colourful threads becoming a defining feature. Emphasis was placed on sustainable sourcing, non-tradi-tional stitching details, and circular solutions such as dissolvable threads for improved recyclability.

• Truly Romantic
Introduced a softer, decorative approach to denim through lace, florals, and layered techniques. Lightweight blends and upcycled materials supported a feminine, occasionwear-inspired direction.

A/W 27/28: Human Touch
• Messy Play
Explored expressive, artistic finishes combining handmade and digital techniques. Key elements included bleach effects, pigment applications, and DIY-inspired customization.
• Moody Animal
Reinterpreted animal patterns in tonal, textured forms suited for winter, using techniques such as laser, jacquards, and coated finishes across darker colour palettes.
• Photo Real
Focused on bold, photorealistic and graphic prints, incorporating digital printing and layered surface techniques to create statement, narrative-driv-en denim.
Overall, the Trend Area emphasized a shift toward authenticity, craftsmanship, and expressive surface design, supported by sustainable materials and innovative finishing techniques.

Workshops & Engagement Activities

A sustainability-focused workshop by Karmann explored upcycling through hands-on activities using fabric scraps.
A key highlight was the inclusion of handcrafted keychains made by specially-abled artisans, bringing attention to inclusive craftsmanship and the value of their skill and creativity within the design ecosystem.
Participants engaged in simple stitching techniques and created small upcycled products, while the session also reinforced the importance of circular design and responsible material use
Conclusion
The 8th edition of Denimsandjeans India continued to serve as a focused platform for business interaction, knowledge exchange, and industry networking. The participation of key global and domestic players reflects ongoing interest in India as a sourcing destination and innovation hub for denim and related segments.

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Why Three Pairs of Spanx Jeans Might Be Enough to Replace All the Bottoms in Your Closet Modern fashion seems to be moving away from going overboard and more toward dressing with purpose. Rather than keeping lots of bottoms that barely ever get worn, many women are starting to go…

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Denim Without Limits: Find the Softest, Most Flexible Fits for Your Everyday Life Denim is a classic in any wardrobe, appreciated for its universal appeal, as we all know. SHEIN jeans have become a global fashion symbol, whether you might be wearing them for casual weekend wear or rocking a…

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