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The group’s custom Stand Oil styles skipped the usual one-note stage boot and split into five versions with pooled shafts, buckle hardware, lace panels and bows.

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For Spring 2026, Alaïa launched its first major dedicated denim campaign titled “Denim – A Study of the Body”, photographed by Sam Rock and starring Mona Tougaard.

With this campaign, Alaïa is branching into a new lane, denim. The collection features a line of jeans designed to sculpt and define women’s bodies. Same as the brand does with its dresses, which it has become widely famous for.

” A study of fit and form, Alaïa Denim is conceived to sublimate the body and reveal its lines, expressing a precise and enduring vision of femininity. Purity, simplicity, and savoir-faire converge towards the idea of the perfect fit.”

Denim is hardly a new fabric for Alaïa, which has been showing jeans for decades. But now, Alaïa Denim will stand on its own as the brand becomes a go-to for the wardrobe staple.

The styles were developed over the course of a year, and as a result, each piece is refined and exact. Included are six different fits: Bootcut, Wide-Leg, Fit-and-Flare, Barrel (Round), Skinny, and Straight. Each style comes in a different wash.

All the jeans are made in Japan with rope-dyed indigo and treated with texturizing techniques like hand-washing and sanding, shaving, and laser cutting. Colorways run the spectrum from a super-faded vintage wash to a “deep sea blue” that borders on navy.

To launch the line, Alaïa enlisted Dutch model Mona Tougaard, creating a campaign that showcases both the precise cuts of the pants and the natural, hand-crafted variations that can (and should!) happen to top-quality denim, even when it’s still “brand new”.

Alaïa Denim is available now on maison-alaia.com and across the brand’s retail locations. And you can also shop for Alaïa at NET-A-PORTER and at Bergdorf Goodman.

The post Alaïa Denim Ad Campaign – Spring 2026 first appeared on Denimology.

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Kendra Scott announces former MLM executive Mike McMullen as CFO while Tapestry appoints Matt Madrigal to its board of directors.

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Goodnight, Godfather—and Possibly Goodbye to Iron Heart’s Shrink-to-Fit Selvedge

Last Sunday, the denim world lost one of its pioneers: Adriano Goldschmied has passed away.

Next week, I’ll be at Kingpins in Amsterdam. It will be the first time there without him. Things are going to feel different, I’m sure I won’t be the only one feeling it.

Honouring Adriano’s memory, in this DH Weekly, I’m sharing an interview with him that was originally written for and published in my first book, Blue Blooded, to give you a sense of his tremendous importance in the world of denim.

And there’s more bad news this week: Iron Heart’s Ultra Heavy Raw denim—the UHR—is very likely to go extinct.

A Different Way to Think About Denim

He was known as the godfather of denim—not because he preserved tradition, but because he changed what denim could be.

He co-founded Diesel, and built brands like Replay, AG and Agolde. More importantly, he pushed denim beyond its original role—into something designed, washed, treated, and continuously rethought.

I didn’t know him that well, but I met him several times over the years. Most recently, almost exactly a year ago at Kingpins in Amsterdam, where I showed him a prototype of my first Weirloom jeans.

True to form, he was encouraging—but also precise. A suggestion here, a detail there. Always constructive. Always about making the product better.

That mindset—curiosity, craftsmanship, and always pushing forward—is a big part of the legacy he leaves behind. The full interview from Blue Blooded gives a sense of how he thought about denim.

The UHR Is Back, But Might Be Gone For Good

There’s another sad story this week. Iron Heart just restocked their Ultra Heavy Raw (UHR) selvedge—and at the same time shared that production may be coming to an end.

The fabric is woven by a tiny, family-run mill with just two looms. That setup has always limited supply, but now it sounds like it may no longer be viable. After more than 15 years in the lineup, this could be the final run.

This isn’t just another heavyweight denim.

UHR is the only true raw, unsanforised denim Iron Heart makes. It starts around 21 oz., and shrinks to roughly 23 oz.—not something you mess around with. It behaves differently. Feels different. And for a lot of people, it’s been the benchmark for heavyweight raw denim.

Many sizes are already gone at Iron Heart’s own site, but a few of their retailers have some stock left, including Franklin & Poe.

Looking for alternatives to the UHR? There’s nothing quite like it, but you can find other great shrink-to-fit selvedge jeans in this guide.

Gustin’s Very Pink Salmon Selvedge

After all this—here’s something to put a smile on your face: Gustin has brought back their Salmon Selvedge.

It’s a little crazy. A little outrageous. And that’s the point, I guess.

13.5 oz. denim with slubby yarns and a proper raw feel—but in a pale pink colour that sits way outside what most people would normally wear.

It’s not trying to replace your usual pair. It’s just something different. Something fun. And on a week like this, that’s not a bad thing.

Looking for a Deal? I’ve Updated the Sales Guide

Most of what we talk about on here Denimhunters is the best of its kind—made the old-school way with top-quality materials.

And that usually comes with a hefty price tag.

But if you’re willing to look around, you can often find some real grails at a markdown price.

I’ve updated the sales guide to make it easier to navigate—cleaner structure, better overview, and quicker access to the retailers and brands worth checking.

The post The Legacy of Adriano, and the Uncertain Future of the UHR appeared first on Denimhunters.

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The Good American x Dolly Parton Spring 2026 collaboration – “Dolly’s Joleans” – is the third capsule between Dolly and the brand.

The capsule is totally inspired by country glam and vintage Western denim.

The campaign features Dolly at age 80 wearing crop tops, flared jeans, and crystal-embellished denim, emphasizing confidence and self-expression. Her signature message: “Wear what you feel good in“!

“I’ve always believed clothes can hold memories,” says Dolly. “Denim’s been with me through every chapter of my life. It’s comfortable, it’s confident, and it never goes out of style. With this new Dolly’s Joleans collection, we took a little bit of my past and gave it new life for today. When someone puts these on, I want them to feel bold, beautiful, and completely themselves.”

The capsule collection is now available to shop on the Good American website.

The post Good American x Dolly Parton Collaboration first appeared on Denimology.

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The collaboration transforms 20,000 pairs of post-consumer jeans into high-quality feedstock, demonstrating a scalable, closed-loop solution for premium denim.

RE&UP Recycling Technologies is accelerating the shift toward a closed-loop textile economy through a strategic collaboration with Madewell and global fabric manufacturer ISKO.

By transforming approximately 20,000 pairs of post-consumer jeans into high-quality recycled feedstock for a textile-to-textile recycled denim capsule, RE&UP is demonstrating the commercial readiness of circular systems for the denim sector.

Launched in 2006, Madewell is known for its premium denim and commitment to responsibly sourced materials and sustainable practices. As the first brand to offer year-round denim recycling through Cotton’s Blue Jeans Go Green program, Madewell has operated its denim trade-in initiative for more than a decade, giving worn denim a new life and collecting and recycling over two million pairs of jeans.

This partnership marks a technical evolution: RE&UP’s advanced recycling technology allows these pre-loved garments to be deconstructed and re-engineered into Next-Gen Cotton and Polyester fibers that meet the durability and aesthetic requirements of the premium denim market.

The challenge of post-consumer denim lies in its complexity and varied mechanical history. RE&UP’s proprietary process solves this by providing a feedstock-agnostic capacity, capable of handling diverse polycotton blends and turning them into a “raw canvas” for new production. The resulting fibers were provided to ISKO, where they were engineered into Global Recycled Standard (GRS) certified fabrics that maintain the stretch, strength, and comfort required by modern consumers.

The capsule collection includes the most trending three denim styles: straight leg, barrel leg, and wide-leg, and are available to buy at Madewell.com.

“Closing the loop on post-consumer denim requires industrial precision,” said Marco Lucietti, Head of Global Marketing&Communications of RE&UP. “Our collaboration with Madewell and ISKO demonstrates that we can deconstruct complex, worn garments and re-integrate them into the supply chain as high-quality Next-Gen Cotton and Polyester. This is a blueprint for how brands can utilize their own take-back streams to create a repeatable, closed-loop production cycle.”

The post Madewell x RE&UP x ISKO – Capsule Collection first appeared on Denimology.

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If you love vintage, unique, different, and outside-of-the-box when it comes to your denim jacket….

Well, the thing is that we have always found a pretty good array of different kinds of re-worked vintage jeans. But when it comes to the classic denim trucker jackets, you usually don’t find very exciting options unless you DIY.

Enter Israeli-born and bred denim brand, Masada Jeans, a brand we recently introduced to you here @denimology.

About the re-worked denim trucker, the Sinai Jacket: It features statement back panel details and hand-woven textile inserts

And the production begins with a quest.

The search for a rare Levi’s trucker jacket, carefully sourced and selected for the quality of its denim, the precision of its cut, and the imprint of time it already carries. Each piece is chosen one by one, like a work of art.

Then comes the transformation.

Under the vision of Laurent-David Vannucci, creator and founder of Masada Jeans, the jacket is entrusted to the elements, in the heart of the desert, in one of the most singular places on earth: the Dead Sea, more than 430 meters below sea level.

The salt dense, mineral, almost raw, interacts directly with the denim fibers. The sun, harsh and vertical, reveals shades that cannot be reproduced anywhere else. This process is entirely natural, free from any chemicals, and rooted in an environmentally responsible approach.

From this alchemy emerge tones of rare depth, living, vibrant blues, shaped by salt and light.

Back in the Tel Aviv atelier, the piece is further elevated with the integration of an exclusive fabric, woven in Israel and reserved solely for the house. Carefully inserted across the back and shoulders, it creates a powerful dialogue between heritage and modernity, between raw material and refinement.

Nothing is standard. Nothing is reproducible.

Each jacket is a singular piece, handcrafted, guided by instinct, time, and the elements.

It is a piece born between the sky, the sun, and history.

Masada does not create garments – Masada reveals exceptional pieces. Their jackets are harder to find because of their small batch limited drops productions. Thus making them rather collector-style denims.

On a side note: When we spoke with Vanucci about his brand’s philosophy he told us:

“Beyond the product itself, the ambition of Masada Jeans is to express and carry strong values, authenticity, resilience, and transmission. And through them, to project a different image of Israel to the world: creative, inspiring, deeply rooted in its history, yet forward-looking.”

The post Masada Jeans – A Different Kind Of Trucker Jacket first appeared on Denimology.

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It is with great sadness that I have to write today’s feature about Adriano Goldschmied leaving us.

Yes – Adriano Goldschmied, widely known as the “Godfather of Denim”, passed away yesterday, April 5, 2026, in Italy after a long illness.

Today, the world of fashion, and especially the world of denim, says goodbye to a true pioneer. Together with Levi’s founder, Levi Strauss, Goldschmied will always be remembered as our most important denim icon.

He was one of the most influential figures in modern denim history, helping turn jeans from workwear into premium fashion over a career spanning more than 50 years.

Over his decades-long career, he helped create or shape many influential and well-loved brands such as Diesel (co-founder), Replay, AG Adriano Goldschmied, AGOLDE, Goldsign, Gap 1969.

Personally, I have met Adriano on many different occasions, and I will fondly remember our denim talks.forever – you can see some of our pictures, taken since 2013, here in this feature.

There was one thing especifically that both of us had in common – besides our denim addiction. And that was our love for the Levi’s 501 jeans. Goldschmied never wore any other brand except his beloved Levi’s. So okay, yours truly occasionally strays, but I always come back to wearing my 501’s.

Adriano was also one of the pioneers when it came to sustainability. His impact on the fashion industry – especially in premium denim – was enormous.

He didn’t just design jeans. He reshaped how the world thought about them. He saw possibility in denim long before it became luxury. Long before it walked the runways, and long before it became a symbol of individuality and self-expression.

Where others saw workwear, Goldschmied saw art, innovation, and culture. He believed jeans should tell a story, carry memories, and become better with time, just like the people who wear them.

But beyond his professional legacy, those who worked with Adriano remember his generosity, his warmth, and his passion. He was known not only as a visionary, but as a mentor . Someone who lifted others, shared knowledge freely, and encouraged innovation without ego. He believed in the future, and he invested in the people who would shape it.

The Godfather of Denim may be gone, but his legacy is woven into the fabric of our lives.

Rest in peace, Adriano. Your work, your vision, and your passion will live on – forever in denim.

The post Goodbye, Adriano Goldschmied – RIP first appeared on Denimology.

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