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The Italian model wore a classically elegant look on the red carpet, sporting an off-the-shoulder gown and pointed-toed Giuseppe Zanotti pumps.

DENIM and PATCHES sourced this post originally published on this site

Just in time for the holiday dressing season, Lucky Brand is turning up the shine with its newest collaboration: a limited-edition partnership with Swarovski.

The collaboration is the latest in Lucky Brand’s series of strategic partnerships, following recent collections with Vanson Leathers and Madhappy.

The Swarovski capsule combines crystal glamour with the brand’s signature denim heritage. Launching exclusively online, the collection reimagines everyday denim through a high-fashion lens.

The collection features crystal-embellished jeans, bustiers, and jackets designed to take you from day to night. The assortment taps into the growing trend of elevated casual wear and standout holiday dressing.

Are you ready to stand out in your denims at your next party?! Scroll down to have a first look.

Denim that shines. Featuring celebrity stylist Dara Allen. You can shop for these limited edition styles made with Crystals by Swarovski on the Lucky Brand website.

The post Lucky Brand – Get Ready To Party In Denim! first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

True Religion is bringing the holiday season to life with “THE GIFT WORTH GOING ALL IN FOR.” A bold, cinematic campaign starring three music powerhouses: Latto, Metro Boomin, and Summer Walker.

Uniting three of music’s most distinctive forces, the campaign unfolds in a glamorous Diamond District-inspired world of gold, diamonds and ice, where the most coveted piece of all is – True Religion.

Step inside a world of jewellery counters, coveted treasures and high-stakes ambition, “THE GIFT WORTH GOING ALL IN FOR” reimagines holiday gifting through the lens of personal style, cultural value and self-expression.

With a visual language that is bold, sexy and unapologetically over the top, the story challenges the idea of the perfect gift. It’s not just about getting what you want; it’s about scoring something that means more, a statement piece that reflects individuality and the confidence to stand out.

At the center of the holiday campaign are three of music’s most influential forces, each bringing a distinct energy to the story. Latto is the showstopper, bringing fearless confidence and undeniable presence. Metro Boomin is the mastermind, with a cinematic sensibility and an instinct for creating culture-defining moments. Summer Walker is the rule breaker, embodying the individuality and unapologetic self-expression at the heart of True Religion.

“Holiday is all about going after what you want,” said Kristen D’Arcy, Chief Marketing Officer at True Religion. “With ‘THE GIFT WORTH GOING ALL IN FOR,’ we’re bringing a little extra attitude, glamour and True Religion energy to the season.

Latto, Metro Boomin and Summer Walker each bring their own flavor to the story, making it bigger, bolder and unapologetically individual. And the collection? We went all in on the details, from standout denim to crystals, texture and statement-making finishes. This holiday, True Religion jeans are the gift worth their weight in gold.”

The post True Religion – Winter 2026 Ad Campaign first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

The Fade Off Winners, KATO Teacore, Iron Heart Flannels and 33 oz. Selvedge

I spend a lot of time talking about jeans before they’re worn: the weight, the weave, the fit, the dye. But the part that interests me most happens afterwards.

Indigo wears away. Creases develop. The fabric softens, and those specifications begin to matter less than the life you’ve put into the jeans.

That’s why I organised The Fade Off for Denimhunters’ 15th anniversary. I didn’t want to make the celebration about me; I wanted to see the denim you’ve actually worn. And that idea—what happens after we buy our jeans—runs through almost everything in this issue.

The Colour Beneath KATO’s Indigo

Usually, the surprise in a well-worn pair is the pattern of the fades. With KATO’s teacore denim, it’s also the colour underneath: brown, where you’d normally expect a white cotton core.

I took a closer look at the idea and the 14.5 oz. Japanese selvedge behind it in What’s Beneath the Indigo in KATO’s Teacore Denim. It’s an interesting change to one of the things we usually take for granted about how indigo wears away.

Why I Keep Coming Back to Iron Heart’s Flannels

My first two Iron Heart Ultra Heavy Flannels were second-hand finds back in 2018. I still wear them. After years of use, it’s the combination of substantial 12 oz. cotton and a soft, brushed finish that keeps me reaching for them.

For my new feature on Iron Heart’s heavyweight flannels, I’ve looked at how the fabric is made, how my own shirts have aged and what separates the Western and work cuts. There are also the newer slubby and herringbone versions, which take the familiar idea in different directions.

Things Worth Your Attention

Five things I kept coming back to while The Fade Off was taking shape:

33 oz. indigo selvedge (SOSOBROTHERS) – The second batch of this extraordinary heavyweight denim is landing, and I’m at least as interested in the gallery of worn pairs as the weight on the label. I shared my first-hand impressions in this hands-on review.

20 years of Self Edge collaborations – The remastered 21 oz. Iron Heart jeans from its 2006 collaboration caught my eye first—188 numbered pairs—followed closely by the Sea Island cotton take on the Merz b. Schwanen 215 T-shirt.

Felted-wool Supply Jacket (Rogue Territory) – Japanese Melton wool and a faux-fur collar give this Los Angeles-made Supply Jacket an unexpected N1 deck jacket feel, which is what made me notice it.

Gift guides ready for the season – Bryan’s been updating the picks across three price brackets: under $150, $150–$400 and over $400, whether you’re shopping for somebody else or quietly making your own list.

60XX denim (ONI) – The 12 oz. selvedge takes its cues from the slightly lighter, irregular denim of the 1960s, with Redcast offering it in the wide 900HM and the more regular 270.

The Fade Off Winners and Their Stories

More than 150 entries came in for The Fade Off, and the community cast over 2,600 votes. After the final checks, we had seven online winners: three clear top places and four people tied for fourth. Considering how quickly I put this together, I’m grateful for the response.

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Swipe to see the seven winning fades←→

You can see the seven winning garments and read their stories in The Fade Off winners article. One pair survived a year of motorcycle commutes and long working days; one jacket has been through mountains and moshpits. I’ve also explained the voting checks and why two entries had to be excluded.

At Brund, Peter and I had another problem: we couldn’t agree on three winners from the in-store Fade Off, so we picked four equal winners. The shop was packed, the mood was brilliant and even Danish media turned up. So much for keeping the anniversary low-key.

From the Archive: Why Denim Fades

Put two people in the same pair of raw jeans, and they’ll end up with different fades. Creases behind the knees, fading across the thighs, worn pocket edges—every mark tells you something about how those jeans have been worn. That’s what makes a good pair of fades interesting to me. They’re personal.

To understand why denim does this, start with indigo. People have been dyeing textiles blue for thousands of years. Once a rare, expensive colour extracted from plants, indigo became far more accessible when synthetic production arrived in the late nineteenth century.

The interesting part is how that colour gets onto the yarn. Indigo is dissolved in a dye vat, then turns blue as the yarn meets oxygen in the air. The dye stays largely on the surface of the cotton yarn rather than permeating to the centre. This is called ring dyeing. As friction and washing remove that outer layer of indigo, the lighter core begins to show through.

Where the colour disappears depends on the fabric, the fit and the person wearing it. Some denims hold their colour longer; others develop pronounced contrasts quickly. The same fabric can look completely different after a year on two different people.

There’s no single recipe for good fades. The way you wear your jeans shapes the creases. Washing changes the colour over time, and repairs become part of the story. That’s what The Fade Off is about: seeing how different lives leave different marks on denim.

For more on the yarn and dyeing, visit my archive guide to why denim fades.

The post The Stories Surface When the Indigo Wears Away appeared first on Denimhunters.

DENIM and PATCHES sourced this post originally published on this site

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Heavy on Paper, Soft to Wear: The Appeal of Iron Heart’s Heavy Flannels

Buy one of these shirts and it’ll outlast even a pair of Iron Heart jeans. So why do some of us have wardrobes full of them, collecting flannels almost like Pokémons.

I’m one of those people. My first two Ultra Heavy Flannels (UHFs) were second-hand finds in 2018, and I still wear them. Two should have been plenty. Somehow, I’ve ended up with enough flannel to last me a lifetime. Yet another great colourway still catches my eye.

Then you pick one up. Remember how a good TV remote felt heavier than a cheap one? You get that same feeling. The cloth hangs like sturdy denim but feels so soft, really soft.

How Iron Heart’s Flannels Got So Heavy

Iron Heart didn’t arrive at the Ultra Heavy Flannel overnight. Its first checked flannel, the IHSH-01, dates to 2006 and weighed 10 oz. That was about as heavy as its factories could reliably sew at the time, which says something about how far Iron Heart wanted to push the idea of a shirt.

You make flannel heavier by using thicker yarns, weaving more threads into each inch of cloth, or both. More cotton also means more bulk where layers meet at collars, cuffs and pockets. The factory had to be able to sew it.

The classic UHF eventually settled at 12 oz. That’s an extraordinary amount of cloth to put into a shirt, but the achievement isn’t just the figure on the label. The result still buttons up, moves with you and works beneath a jacket.

Iron Heart’s motorcycle roots help explain the appetite for rugged clothes, but you don’t need a motorcycle to appreciate a shirt like this.

How Do You Make Heavy Flannel So Soft?

Twelve ounces is the weight of a square yard of fabric, not the finished shirt. But pick up a classic UHF and there’s no mistaking it for an ordinary flannel.

The starting point is Aspero cotton, grown and hand-picked in the foothills of the Andes in north-eastern Peru. Its long fibres are prized for their softness and strength.

Japanese mills weave the cotton yarn into a dense twill, with diagonal lines familiar from denim. That compact weave helps cut the wind and gives the shirt its distinctive structure across the front and sleeves.

To soften all that cloth, Iron Heart brushes the outside once and the inside twice. The brushing lifts fibres into a fine nap; the face retains more texture, while the reverse feels wonderfully plush.

The finished shirts are one-washed to take care of most initial shrinkage. Hot washing or tumble drying can still change the measurements, though, so it’s worth checking the fit before buying.

How I Wear My UHFs—and How They Age

You could easily mistake a UHF for an overshirt. I don’t think of them as such.

The fabric has almost jacket-like substance, but I consider them winter shirts. I run hot, yet I’ve never found a UHF particularly hot. It’s nothing like the warmth of a thick wool jumper.

I wear mine over a T-shirt, with an M-65, a hardshell or an N1 deck jacket when it gets colder. That’s been my routine since 2018, from around September until spring.

My red buffalo-check western has been with me since 2018, when I bought it second-hand. It was already an older shirt then. There was some pilling on the outside when I got it, so I shaved the face to tidy it up. I haven’t shaved the inside, thought, and the brushed reverse is still soft.

The green buffalo-check western has had far less use—around 50 wears or so—and its surface is still noticeably fuzzier.

That contrast says a lot about the raised nap on a UHF, although it’s not a straight wear test: I’ve shaved the outside of the red one, while the green has seen much less wear.

I wear them around the house/office, and throw on a jacket when I head outside. I wash them when they need it, on a cool cycle, and leave them to air-dry.

Western or Work Shirt: Same Cloth, Different Fit

Western and work-shirt UHFs share the same 12 oz. flannel, but they’re quite different shirts. I wouldn’t choose between them on colour alone.

Iron Heart originally offered each colourway in one cut or the other. Customers asked for both, and the brand obliged—for years. Eventually, the sheer number of options became difficult for retailers to stock and customers to choose between, so the brand scaled back.

The western has a trimmer shape, pointed yokes, flap chest pockets, a curved hem and those unmistakable snaps. It’s the silhouette I associate most closely with the UHF.

The work shirt is roomier, with buttons, simple patch pockets and a more relaxed workwear look. One is a little sharper, the other gives you more room.

With fabric this thick, those differences are worth paying attention to. The western sits closer to the body, while the work shirt offers more space to move.

Whichever style catches your eye, compare the actual chest, shoulder and sleeve measurements with a shirt you already own. I wouldn’t buy a 12 oz. shirt based on the words slim or regular alone.

Beyond Checks: Slubby and Herringbone

Flannel isn’t a particular weave. The brushing creates its soft nap, leaving room to play with the yarn and the structure underneath. Iron Heart’s Slubby Heavy Flannel and herringbone UHF both weigh 12 oz., but get their character in different ways.

Slubby Heavy Flannel – Rougher Face, Soft Reverse

The red IHSH-455-RED western uses irregular slub yarns rather than the more even yarns of a classic UHF. I’ve handled a sample: run your fingers across the face and you feel dry, rougher patches and small changes in texture.

Turn it over and the brushed reverse is soft, although less fluffy to my hands than the standard UHF. It’s a separate fabric, with a rougher exterior but much of the comfort I enjoy in a heavyweight flannel.

Black Herringbone UHF – The Quieter Option

The black IHSH-459-BLK is a UHF, just with a subtle, broken-zigzag herringbone weave instead of a check. Iron Heart has done this before: the IHSH-239-BLK was a black 12 oz. Aspero-cotton herringbone UHF released in 2019.

The current sample’s face feels less fuzzy than the checked UHF I compared it with, although that shirt has been worn. Both use the same single-brushed face and double-brushed reverse. What draws me to the herringbone is how easily its restrained pattern works with clothes I wouldn’t pair with a bold buffalo check.

FW26 Flannels: Checks and New Textures

The familiar buffalo checks return for FW26 with updated button hardware and new model codes, alongside grey plaid, slubby yarns, black herringbone and a lighter 10 oz. flannel.

Iron Heart says the newer reactive-dyed UHFs hold their colour more consistently than older direct-dyed versions, which softened in tone with washing.

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Blue Check Heavy Flannel Work Shirt

10 oz. Heavy Flannel | Work shirt cutIHSH-458-BLU

Not a UHF, but a slightly lighter cotton flannel with a heavily brushed reverse. Blue-grey checks, white buttons and the relaxed work-shirt fit.

VIEW BLUE FLANNEL

Black Herringbone UHF Western – IHSH-459-BLK

12 oz. UHF | Western cut

The 12 oz. Aspero-cotton UHF without the check. An understated black herringbone weave and matching snaps make this an easier shirt to dress up.

EXPLORE BLACK UHF

Red Slubby Heavy Flannel Western

12 oz. SHF | Western cutIHSH-455-RED

Irregular yarns give this red-and-black plaid a more uneven texture than classic UHF, with contrasting pearl snaps and a soft brushed reverse.

SEE SLUBBY FLANNEL

Grey Check Western – IHSH-461-GRY

12 oz. UHF | Western cut

A quieter grey check interrupted by a flash of yellow, finished with black snaps. The familiar UHF weight in a more subdued palette.

SEE GREY CHECK

Red/Black Buffalo Check Western

12 oz. UHF | Western cutIHSH-467-RED

Red-and-black buffalo checks, a trimmer western fit and snap fastenings. The familiar Aspero-cotton UHF in its most recognisable form.

SHOP RED WESTERN

Green/Black Buffalo Check Western

12 oz. UHF | Western cutIHSH-467-GRN

The classic heavyweight buffalo check in green and black, cut as a trimmer western with snap fastenings, flap chest pockets and pointed yokes.

VIEW GREEN WESTERN

Why One Is Enough (Until the Next Colourway)

After all these winters, my oldest UHFs are still among the shirts I reach for most. That’s the strongest case for a heavyweight flannel: find one that fits, and you can keep wearing it for years.

Of course, that argument falls apart when you see another check you like. Or feel how different the slubby fabric is. Or realise the black herringbone would work with clothes your buffalo checks don’t.

You only need one good flannel. But that’s not the same as only wanting one.

The post Why We Can’t Get Enough of Iron Heart’s Heavyweight Flannels appeared first on Denimhunters.

DENIM and PATCHES sourced this post originally published on this site

Announcing the Winners of The Fade Off, the DH15 Anniversary Fading Competition

Denimhunters turned 15 back in January. By October, I’d managed to celebrate precisely none of it. I’d meant to do something, of course, but taking centre stage (and sometimes action) isn’t really my thing.

Then I remembered the little fading competition I ran with Meadow in the early days. That sounded much better than a birthday speech: put the readers’ denim in the spotlight.

DH15 was the anniversary celebration, and The Fade Off was the competition anyone could enter.

How The Fade Off Worked

The idea itself was simple enough: invite readers to submit photos of their worn-in denim, ask the community to vote for their favourites. The execution was classic Thomas; very last minute.

No advance announcement, no weeks of build-up. In fact, I only pitched the project to my developer on October 17—just six days before The Fade Off opened—and he pretty much built the system as we went! More than 150 entries came in. Considering how late I left it, I’m pretty pleased with that.

For the online vote, I hid the names, Instagram handles, brands and models. The point was to judge the fades. More than 2,600 votes came in, and after email verification and a review of the results, I had the final standings.

The top three places were clear. Fourth place was another matter, because four entrants finished with exactly 44 verified votes each. That gave me seven online winners instead of six.

We also ran an in-store Fade Off at Brund in Copenhagen on November 5, with four more winners that evening.

The 7 Winning Fades

Here’s what the seven winners from the online competition wore and what they put it through.

First Place – Ido Kurniawan

Entry #150 | 58 verified votes | @denimevozz

Ido wore his 25 oz. Oldblue Co. The Mighty Beast Special Anniversary 8th jeans almost daily for a year in 2018 and 2019. He rode his motorcycle 20 to 30 km to work and spent 12 to 14 hours a day in the same pair.

Scorching heat, heavy rain, storms and visits to hotel construction sites were all part of it. I like that there’s no elaborate fading routine here. Just long working days, a commute, and one pair of jeans that came along for everything.

Second Place – Sven

Entry #77 | 51 verified votes | @lovogrett

Sven’s 16.5 oz. Tellason Coverall has seen mountains, moshpits and endless walks with the dogs. That was almost his entire submission. The same jacket had already won the Re(PAIR) category at Redline Rally Year Three.

Now it’s taken second in The Fade Off. Some entrants sent detailed wear diaries; Sven didn’t bother. Between the mountains, the gigs and the dog walks, I reckon the fades say enough on its own.

Third Place – Jørn-Bjørn Fuller-Gee

Entry #36 | 49 verified votes | @denimdawg_

Jørn-Bjørn has already won first place in the Rest of the World conference at Indigo Invitational Year Five with his Iron Heart IH-555L jeans. Now he’s added third in The Fade Off.

Time in the Arctic, five months of winter snow and four months of demanding theatre rehearsals are only part of the story. Add a whisky soak, a bourbon spill, dips in a glacier river and the Mediterranean, a bath and three machine washes.

Joint Fourth – Aaron Kikola

Entry #49 | 44 verified votes | @thedoublecuff

Aaron wore his Iron Heart 888s-21ib jeans for Year Four of the Indigo Invitational. His submission was short, but he did mention one detail worth noting: Iron Heart no longer offers this particular denim.

That’s all the background he gave me, which is fine. The jeans had already been through one fading competition. Here, 44 verified votes put them in a four-way tie for fourth. Not a bad encore.

Joint Fourth – Paul Hope

Entry #69 | 44 verified votes | @pauls.yard

Paul’s Brave Star Ironside jacket is his entry for the 2026 Redline Rally—his first fading competition. It’s been battered by Scottish weather and taken into the Mediterranean. So far, so normal.

Then Paul mentioned “an elephant” giving it a wash in a swimming pool. After 15 years of writing about denim, that’s a new one on me. It certainly beats another story about waiting six months to wash your jeans.

Joint Fourth – Muhammad Azizul

Entry #145 | 44 verified votes | @xkecikxjourneyx

Muhammad wore his Samurai S710XX25oz-UW jeans daily during Year Three of the Indigo Invitational. He gave them an initial soak and four washes, waiting seven months before the first wash.

After wearing them, he’d air them out and give them some sunshine each week. Once the competition ended, he slowed down the wear because he didn’t want to lose more indigo. Fair enough. When you like the way a pair looks, sometimes you want to keep it that way.

Joint Fourth – Rico Ahmad

Entry #151 | 44 verified votes | @rricoahmadd

Rico’s 18 oz. Adelaide Denim Kamikaze jeans have already been around the competition circuit. He finished eighth in the Southeast Asia conference at Indigo Invitational Year Four.

He entered The Fade Off hoping for another win. He didn’t get first place, but 44 verified votes put him joint fourth and earned him a prize. I’d call that a decent second showing.

7 Winners Meant a 7th Prize

When the votes were counted, I had four people tied on 44 votes and only six prizes. Easy fix: I added another Weirloom x Heimat Mechanics Beanie. Seven winners, seven prizes.

The final line-up: a pair of Indigofera jeans, a Tellason belt, a SOSOBROTHERS mystery prize, a US$150 Brave Star gift card, a Weirloom gift card and two Weirloom x Heimat Mechanics Beanies. Weirloom is my own brand, so those last three are my contribution.

Online Prizes

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Swipe to see the prizes←→

I’m following the Indigo Invitational’s approach to prizes: first place chooses first, then second, then so on. So Ido gets first pick, followed by Sven and Jørn-Bjørn. For the four tied in fourth, I’ll draw names to decide the order they choose in. It’s still joint fourth for all four; the draw is only about who picks next.

I’ve emailed all seven winners with their results. They have 24 hours to confirm their details, but only Ido gets to choose a prize straight away. I’ll contact the others again when it’s their turn, and nobody needs to come to Copenhagen to claim an online prize. If someone doesn’t reply, I’ll offer the prize to the next eligible entry.

Four More Winners at Brund

The Fade Off wasn’t just online. On Thursday, November 5, we held a separate, in-store competition at Brund in Copenhagen as part of the DH15 celebration.

Brund was packed, and the mood was brilliant. After months of putting the anniversary off, this was exactly the sort of celebration I could get behind: people getting together to talk denim. Danish media turned up to interview a few of us too, including me. So much for staying out of the spotlight.

Peter and I did the judging during the evening and couldn’t agree on just three winners. So rather than force a ranking, we picked four: Alexander, Asger, Niels and Rene. All four were equal winners. We’d lined up a Brund gift card, a Freenote shirt and a Weirloom x Heimat beanie, so I threw in a pair of Weirloom jeans as a fourth prize. Problem solved!

In-Store Prizes

Swipe to see the prizes←→

Thanks for Taking Part of DH15

Thanks to everyone who entered, voted or came along to Brund. I wanted to celebrate the people who make Denimhunters worth running, and you turned up with the denim and the stories to prove the point.

Thanks to Peter and the Brund team for having me, and to Indigofera, Tellason, SOSOBROTHERS, Brave Star, and Freenote for putting prizes on the table.

Motorcycle commutes, moshpits, Arctic snow, a few trips into the sea and an elephant-assisted wash. I couldn’t have made up a better collection of denim stories if I’d tried. I’ll take that over a birthday speech any day.

You can still explore all the other entries in The Fade Off gallery.

The post The Fade Off: 7 Winners and the Stories They Wore appeared first on Denimhunters.

DENIM and PATCHES sourced this post originally published on this site

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Teacore Denim Explained: Brown-Core Fades

There’s a reason denim fades the way it does, and it starts with how the yarn is dyed.

Indigo sits on the outside of the warp yarns. As that colour wears away, the white cotton in the middle comes through. That’s where those familiar highlights come from.

But what if the cotton in the middle isn’t white? That’s the idea behind teacore denim: brown underneath the indigo, which means the jeans can reveal a different colour as they get worn. KATO uses this approach in its teacore collection.

Different Kinds of Indigo Colours

To understand what makes teacore different, it helps to start with redcast and greencast denim. Those terms describe the hue in the indigo, and whether the blue leans towards reddish-purple or green—something that can become more obvious as the denim fades.

Redcast doesn’t have another dye beneath the indigo. Pure indigo gives the denim its reddish or purplish cast, and the dye bath influences the exact shade.

Greencast works differently. The warp yarns are dyed with sulphur before they get their indigo—it’s called sulphur bottoming. That first colour changes the shade of blue and what shows through when the indigo wears off.

That’s the connection to teacore, but the two aren’t quite the same thing.

Is Teacore Just Another Cast?

Cast is about the tone; teacore is about the colour inside the warp yarn.

With conventional ring dyeing, indigo colours the outside of the warp yarn, leaving the white cotton in the middle largely untouched. One way to create teacore denim is to dye the yarn brown before applying the indigo. The indigo still colours the outside, but as it wears away, the brown underneath becomes visible instead of the usual white.

So yes, there’s a link to sulphur bottoming: the colour underneath the indigo influences the fade. But teacore describes the brown core, not one prescribed way of dyeing the yarn. The name actually comes from teacore leather, where wear exposes brown beneath a dark surface—though leather gets there through a different finishing process.

KATO’s Brown-Core Selvedge

Here’s how KATO puts it into practice. The brand starts with brown cotton yarn, rope-dyes it with indigo, and weaves it with white weft yarns into 14.5 oz. Japanese slub selvedge. What changes isn’t the initial blue so much as the colour underneath it.

If you know KATO for its 4-way stretch selvedge, this one’s different. The teacore fabric is 100% cotton. It comes in the medium-rise Hammer Straight, with a slight taper, and the higher-rise Pail Loose Straight. Both are available raw, with washed alternatives elsewhere in the collection.

The washed versions give you a preview of what the fabric looks like after some indigo has come off. Start with a raw pair, and the colour develops around your own wear patterns instead.

What Do Teacore Fades Actually Look Like?

Don’t picture a brown pair of jeans hiding under the blue. The weft stays white, so the fades can still have plenty of the familiar blue and pale contrast. What changes is that the exposed warp yarns can bring a warmer, brownish tone into the picture.

How much of that brown you actually see depends on the dyeing, how you wear the jeans and how you wash them. Teacore doesn’t automatically fade faster, and it won’t give you a particular vintage look on its own. It’s simply another thing that shapes how the fabric ages.

For me, that’s what makes KATO’s teacore collection worth looking at: it still looks like indigo denim, but there’s a different colour waiting underneath.

The post What’s Beneath the Indigo in KATO’s Teacore Denim? appeared first on Denimhunters.

DENIM and PATCHES sourced this post originally published on this site

This holiday season, Levi’s® believes warmth is more than a feeling. It’s a way of showing up.

With “Let’s Get Fuzzy,” the brand’s Holiday 2026 campaign, Levi’s® celebrates the textures, layers and connections that define the season, placing sweaters at the center of a holiday wardrobe built for both self-expression and togetherness.

Bringing the campaign to life is a whimsical stop-motion film featuring Fuzzyeti, affectionately known as Gus. A larger-than-life campaign character whose journey from feared outsider to welcomed guest captures something universal about the season. Everyone wants to feel like they belong.

The film, which required four hours of filming for each second of animation, includes a set and characters fully crafted by hand, with each character outfit meticulously reproduced by artisans. The choice to use Claymation harks back to “Clayman,” the 1995 Levi’s® ad. The first ever full-length commercial shot entirely in Claymation – an advertising history first.

The featured collection is built around a range of men’s and women’s sweaters designed to bring warmth, versatility and character to everyday holiday dressing.

Women’s styles include the Charlotte Crewneck Cardigan and Ava Quarter-Zip Sweater, elevated essentials that balance classic holiday styling with a modern Levi’s® attitude.

For men, the Presidio Crew Sweater and Miles V-Neck Sweater anchor a lineup of textured knits designed to be paired with denim, corduroy and outerwear.

Levi’s® Sweater Season gets even oozier with the brand’s wide range of cold-weather layers, including fleeces, flannels, thermals, Truckers, corduroys and hats. Layering is key to holiday dressing, connecting the softness and comfort of knitwear with iconic Levi’s® denim silhouettes like the 501® Loose, 578 Baggy, Ribcage and Loose Taper.

“Our Levi’s® Let’s Get Fuzzy campaign was an opportunity to experiment with immersive and tactile world-building across retail, digital and social.

Anchored by a film created entirely with stop-motion Claymation, it’s also the celebration of the craft and human creativity synonymous with the Levi’s® brand,” said Kenny Mitchell, Global Chief Marketing Officer at Levi’s®. “Let’s Get Fuzzy is another step in our ambition to be the world’s leading denim lifestyle brand, putting into focus our range of sweaters as the perfect pairing to our iconic denim this holiday season and building on our ambition to grow across categories.”

“Let’s Get Fuzzy” kicked off globally and the collection is available for purchase on Levi.com and the Levi’s® app and in select Levi’s® stores. The Levi’s® Tailor Shop is also introducing a dedicated holiday customization offering at select locations worldwide, featuring personalized touches and fuzzy embellishments that transform Levi’s® icons into one-of-a-kind gifts.

The post Levi’s® Holiday Ad Campaign “Let’s Get Fuzzy” first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site