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Rachel Comey marked 25 years with a collection that reflected the eclectic, independent New York women who have long populated her world.

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For Fall 2026, Tommy Hilfiger invites Travis Kelce into his world at The Plaza. Where chance encounters with cultural icons become part of the story that could only happen in New York.

Kelce enjoys his stay as guest in residence at the legendary hotel, Mr. Hilfiger’s former home and one of the city’s most storied addresses.

“Returning to The Plaza feels like a homecoming,” said Tommy Hilfiger. “The moment you walk through the doors, you feel the energy of New York. It’s one of those rare places where the greats of pop culture have crossed paths for generations, and that atmosphere is still there today. Bringing Travis and this incredible cast together felt like celebrating everything I love about the city. Its optimism, charisma and endless sense of possibility.”

The Fall 2026 Collection continues the brand’s vision of “Prep Made Current”, reimagining American classics through richer textures, refined craftsmanship, and a confident seasonal perspective.

Rooted in New York style, the collection balances heritage icons with modern functionality, creating a wardrobe designed for the rhythm of city life. At the heart of the season is Fall’s enduring hero: the cable knit sweater. Comfortable crewnecks and quarter-zip knits bring warmth and character, while the prep rugby returns in new proportions and elevated fabrications. Signature red, white and blue is expressed through rich seasonal color and archival detailing.

The varsity jacket remains a cornerstone of the season, continuing its legacy as one of Tommy Hilfiger’s most recognizable icons. The Fall 2026 collection is available on tommy.com, and in TOMMY HILFIGER stores worldwide.

The post Tommy Hilfiger x Travis Kelce F/W 2026 Ad Campaign first appeared on Denimology.

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For Fall/Winter 2026, BOGNER presents its collection under “Luxury in Motion,” with a strong emphasis on alpine heritage, urban sophistication, and earthy seasonal color. Denim is present – the key story is refined, fashion-oriented colored denim rather than distressed blue jeans.

So now you don’t have to ditch your denim anymore when you go skiing!

Denim takes centre stage. This winter, it leaves the everyday behind and heads for the mountains. Functional, distinctive and undeniably cool, the BOGNER Denim Capsule brings innovative materials to an iconic look made to stand out in the snow. Denim has never felt this elevated.

Clear skies, crisp winter air and endless horizons – Winter 2026 is defined by freedom, movement, and unforgettable moments. From fresh tracks through untouched snow to the dynamic pulse of the city, BOGNER celebrates the energy of exploration and the beauty of the season.

The BOGNER Fall/Winter Collection combines performance and elegance with modern sophistication. Luxurious materials, innovative craftsmanship, and sporty silhouettes create looks that are refined, functional, and effortlessly contemporary.

BOGNER’s newest collection is available for purchase here.

The post BOGNER Fall/Winter 2026 – Ski In Denim! first appeared on Denimology.

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Calvin Klein’s ‘Feel the Fit’ is a multi-chapter Fall 2026 denim campaign, built around the idea that finding the right pair of jeans changes how you move, feel and carry yourself.

Chapter 1 – Tate McRae

Launched August 25, 2026, the first chapter stars Tate McRae. It was directed by Carlijn Jacobs and uses dance and movement as the campaign’s central visual language, with choreography by Sergio Reis.

Rolling out over the next month with a lineup of global talent, ‘Feel the Fit’ celebrates the confidence that comes when the fit feels right, brought to life through each talent’s own energy and style. First, Tate brings her signature movement, sensuality and attitude to iconic Calvin Klein denim.

Chapter 2 – Sadie Sink

Launched September 1, 2026, the second chapter stars Sadie Sink and was directed by Aidan Zamiri. Its tone is more intimate and everyday, showing how the jeans change her energy and confidence.

“Denim has always been a staple in my wardrobe, so partnering with Calvin Klein on this campaign felt completely natural,” said Sadie Sink. “I love the idea behind ‘Feel the Fit.’ The right pair of jeans has a way of changing how you carry yourself from the moment you put them on. Every look let me explore a different side of my style while still feeling completely like me.”

You can shop for the newest denim fits from the Fall 2026 collection here.

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Affiliate disclaimer: We work with most brands and retailers featured and earn commission on purchases.

A New T-Shirts Guide, Sashiko Repairs, and Why We Wear Super Heavyweight Denim

I’m a fiddler. Give me enough time and I can spend an absurd amount of it changing a phrase that was already fine. 

It’s the kind of procrastination I secretly enjoy, but this is also my job, and every hour I spend polishing one thing is an hour I’m not spending creating new content, updating what’s already working or building my brand.

So this week, I gave myself a challenge: start the Weekly on Friday morning, finish it before lunch. No starting midweek and letting it expand to fill whatever time I give it.

I also got three articles from the pipeline over the finish line this week. Turns out, finishing things is pretty satisfying too.

Yes, Another T-Shirt Guide—But With Fresh Eyes

Back in the spring, I found Tenon Journal on Instagram, run by aussie James O’Neill, and I thought two things: this guy has good taste, and he knows how to present an idea.

I asked him to write for Denimhunters, and his first piece is live—a guide to eight white T-shirts that should look better after months of wear than they do on day one.

Is Using a Stencil for Sashiko Cheating?

I’ve wanted to try sashiko for years, but the neat geometric patterns always made it look like something I’d mess up before I got started. Then Bryan’s new beginner’s guide introduced me to a wash-away adhesive stencil.

Is that cheating? Maybe to a purist. To me, it’s the thing that finally makes sashiko feel approachable enough to try on a pair of my own.

Things Worth Your Attention

I see more than I can include every week. These are the five things that made the cut—the ones I think you should click and pay attention to.

• White tees that keep coming back – Redcast has 40+ white T-shirts in one place, including several from James’s guide, while Franklin & Poe has the Merz b. Schwanen 215 back in white and black.
• Jeans season has started – Fullcount’s GFC1002, Omoto’s 15.5 oz. loose fit and Samurai’s charcoal-dyed BS310XX-02 all landed this week.
• One startup backing another – Bergen Denim co-founder Gisle bought a pair of Weirloom jeans when I launched, so I’m happy to see his getting a physical home at Off Carnaby in Bergen.
• Storytelling done properly – Benjamin from Red Hat Factory calls himself the storyteller rather than the knitter, and with a documentary behind him and a book now on the way, the brand is as compelling to follow as the hand-knit hats are to look at.
• An ironic blemish of a name – That’s how The New York Times describes Acne, and the anniversary story taught me ACNE originally meant Associated Computer Nerd Enterprises. It also sent me back to my first job selling Acne raw denim.

Why Would Anyone Wear Denim This Heavy?

The obvious assumption with denim above 20 oz. is that you’re choosing discomfort on purpose: more stiffness, more heat, more work just to get dressed. For the first few wears, that’s exactly what you’re choosing.

I’ve worn the holy trifecta of Iron Heart heavyweights: the 21 oz., the UHR, and the 25 oz. XHS. All three can feel ridiculous at first—stiff, heavy, hot and much harder work than ordinary jeans. And yet I understand why people keep coming back.

That’s the question Bryan tackles in his new piece: why anyone chooses this stuff in the first place. He gets into the break-in, the way the fabric changes and the payoff that comes from sticking with it.

Reading and editing it, I recognised a lot from my own experience. If you’ve ever looked at a pair this heavy and thought absolutely not, this is the article that explains why somebody else says absolutely yes.

From the Archive: How to Care for Your Denim

Bryan’s sashiko guide covers one part of keeping jeans in use. My Denim Care Hub brings washing, fading, repairs and general care together in one place—if the new repair guide makes you want to look after your jeans better, bookmark this one.

Learn how to take care of your denim wardrobe →

The post Why Your White T-Shirt Shouldn’t Look Best on Day One appeared first on Denimhunters.

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London-based designer Aaron Esh released his debut Fall/Winter 2026 collection as the new Creative Officer of AllSaints, marking a major conceptual reboot for the brand.

The Vision: Esh aims to reassert rather than completely reconstruct the brand, blending his signature Savile Row tailoring with AllSaints’ classic rock ‘n’ roll and 2000s indie sleaze DNA.

The Collection: Is actually ‘very AllSaints’ with a focus on dark tones for leather and denim with lighter touches using sheers. And, definitely, trend-meets-classic tailored outerwear. But there are new weights and finishes, and new colors with suede used more prominently in a wider range of tones.

The Campaign: Shot by Alasdair McLellan, the black-and-white portraits feature 17 diverse London creatives, street-cast locals, and muses.

Esh is revisiting the AllSaints archive through refitted and rebuilt vintage pieces, including denim, biker jackets and leather, rather than simply reproducing the brand’s old 2000s aesthetic.

The AllSaint Fall/Winter 2026 collection is now available to shop on the brand’s website.

The post AllSaints by Aaron Esh – Fall/Winter 2026 first appeared on Denimology.

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The Diesel FW26 ad campaign transforms perspective into an exploration of multiplicity, community, and shared cultures.

Rooted in Diesel’s values of freedom, self-expression, diversity, and inclusivity, it transcends borders and remains an open story.                    

 “Let’s go. Gate check”

The latest chapter in the visual collaboration between creative director Glenn Martens and art director Christopher Simmonds begins in the studio but is completed around the world.

Photographer Verity Smiley-Jones shot models wearing looks from the Diesel FW26 collection against a red background. Enlarged into life-sized cardboard cutouts, they are then shipped across the globe, travelling from London to New Delhi, with stops in Shanghai, Cairo and Rio de Janeiro, where they are placed in real-life settings.

While the cast remains the same, local photographers on the ground embroider the images with their distinctive eye. Every street, rooftop, beach and market introduces new characters. Curious passersby become part of the story.

The journey unfolds one city at a time. In London, Erika Kamano shoots new accessories, including the D-ONE bag and D-COCCO stiletto sandal, among the people and pigeons of Piccadilly Circus.

In Shanghai, Fish Zhang photographs 3-D Denim and vivid Bicolor Leather in scaffolded street scenes, alongside the new regular-fit D-Heel jean.

The ancient Egyptian pyramids provide an awesome backdrop for Wrinkled Boiled Knitwear and Creased Denim, shot by Malak El Sawi on a rooftop in Cairo.

Halfway around the world in Rio, Rergio Richard takes the campaign to Ipanema, photographing Wrapped Up in Concert Print Ts, plaid, and the spikey-faced Stinger Watch with beachgoers, the iconic Dois Irmãos mountains on the horizon.

The journey concludes in New Delhi where Megha Singha captures trompe l’oeil cable knit denim and Cut Out Floral Knits on a rickshaw tour of the cacophonous capital.

A common thread throughout the world tour is the D-ONE, Diesel’s new bag of the season introduced on the FW26 runway. A slouchy leather silhouette with buckled leather straps inspired by worn belts sliding through denim loops, its versatility is designed to go wherever you go, an ideal companion for all of life’s adventures.

What begins as a series of static images evolves into a collection of perspectives shaped by the Diesel global community. Every landmark, every passerby who enters the frame adds a new layer to the story, transforming a single campaign into an ongoing celebration of freedom, self-expression and the many ways we see the world.

The post Diesel F/W 2026 Ad Campaign – Let’s Go! first appeared on Denimology.

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