Key players from Nike and Patta discuss the years of work that went into the X2 and Cryoshot projects.
DENIM and PATCHES sourced this post originally published on this site
Blog
American-Made Selvedge Jeans for $99? I Was Sceptical Too
Plus Tellason’s New Sneakers, a Suvin Gold Tee, and Why Fullcount Wins at Pre-Washed
Summer is officially here, and I’ve already started digging through my summer closet and topping up. I picked up a couple of nice secondhand short-sleeve shirts—seersucker, linen, that kind of thing—and a pair of Tellason fatigue shorts from Brund.
This issue leans that way too: lighter things, T-shirts, sneakers, and a summer sale or two. The exception is the lead story, where I finally sat down to review Gustin.
After that, there’s a sponsored piece on Tellason’s new sneakers, a few product and sale updates, and some thoughts on pre-washed denim prompted by a special new Fullcount release.
In This Issue of the DH Weekly
- Gustin — I finally review the brand selling American-made selvedge from $99
- Tellason x Valsport — Italian-made sneakers that make more sense than you’d think
- UES Ramayana — exceptional Suvin Gold tees land at Redcast Heritage
- Cultizm — the summer sale is on, plus a separate code for full-price items
- Pre-washed denim — some thoughts, and why Fullcount does it best
- From the Archive — Tellason’s wide-leg Fredy reviewed
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I Finally Put Gustin to the Test
I’ve been talking with the people behind Gustin since they launched, and we’ve discussed doing something together more than once over the years. It never quite happened—until they sent me two pairs to review.
I roped in Frederik, my brother-in-law and house model, to do the wearing. He gets the jeans, I don’t pay for models, and you get to compare him across my other reviews.
What I was watching for was consistency—the thing I think about most after launching my own jeans last year, because if you’re not consistent with sizing, details, and finish every time, you break the trust you’ve built. On that front, Gustin is as solid as any brand I’ve handled.
The review gets into the rest: the two core fabrics, where Gustin spends and where it simplifies, a couple of finishing choices I’d have made differently, and the sizing, which is the one thing I’d really pay attention to before ordering.
And if you want to go deeper on the fits, fabrics, and how the campaigns work, we’ve also got a full Gustin buying guide.
The Sneakers I Reach For Instead of My Boots
I used to own a lot of boots. A few years back I sold off most of them, and now there are really only two pairs I still wear—and one of those, a roughout pair of Wescos I love, almost never gets worn because I won’t lace them up for a 20-minute school run.
So I default to sneakers. For a long time that felt like a guilty secret—when I started out I had it in my head that proper denimheads wore boots, so I did too. These days I’ve made my peace with it.
The hard part is finding sneakers that look right with heavier denim, not just any jeans. So when Tellason teamed up with Italian maker Valsport, it caught my attention: a low, old-school tennis shoe, made in Italy, with denim details kept so quiet you have to look twice to spot them.
A sneaker collab might look like a stretch for a brand known for jeans and workwear. But there’s a good reason it isn’t, and it goes back a long way for Pete and Tony. I get into that in the article, along with the design choices and why the collaboration makes more sense than it first appears.
Things Worth Your Attention
A few other things caught my eye this week—a couple of restocks, a sale worth knowing about, and a new collaboration that got me thinking.
UES Ramayana T-Shirts Land at Redcast Heritage
Yes, another Redcast update, and another T-shirt—but it’s the season, and the good ones keep dropping.
This time it’s UES’s Ramayana tees, made from Suvin Gold, one of the rarest and finest cottons in the world—it sits closer to cashmere than ordinary cotton in feel.
What makes them interesting is the construction. Rather than spinning that fine cotton into a delicate yarn, UES spins it thick, so you get the smoothness of premium cotton with the body of a proper heavyweight tee. They’re restocked in white, black, navy and grey, now up to XXXL.
If you’ve read my guide to the best loopwheeled T-shirts, this isn’t one of those—it’s a different route to a great tee, leaning on the cotton and the yarn rather than the knitting method. One heads-up: they run very small, so check the size chart before ordering.
Cultizm’s Summer Sale Is On
A sale at Cultizm isn’t exactly breaking news. But there have been two fresh announcements since last week’s Weekly, so it’s worth flagging.
The first is the summer sale itself, with up to 50% off across a genuinely deep selection—no code needed, just head to the sale page.
There’s also a separate summer deal running alongside it: 20% off full-price items with the code SUMMER at checkout.
Between the two, there’s a lot of good stuff to dig through.
If You’d Rather Skip the Break-In … Get Fullcounts
When it comes to jeans, almost everything I recommend, and everything I wear myself, is either raw or one-washed.
But pre-washed denim is getting more popular in this scene, and I’ve got nothing against it. If a broken-in, ready-to-wear pair is what you actually want, there’s no reason not to go for it.
What got me thinking about this is a new collaboration: Amsterdam’s Tenue de Nîmes has done its first-ever jean with Fullcount, a light “Palm Springs” hand-wash limited to 50 handmade pairs.
They also ran a nice interview with Kotaro from Fullcount around it, which is worth a read. It’s a lovely project, even if I’d never reach for a wash that light myself.
More to the point, if pre-washed is your thing, Fullcount is about the best you can get—Osaka-made on shuttle looms with no shortcuts.
Their own washes are really something else; the Dartford and the Santa Monica in particular, which you can see above across the slim, straight and wide fits.
The Tenue exclusive will be hard to get, but you can find Fullcount at Redcast Heritage (ES), Blue in Green (US), Cultizm (DE), and Clutch Café (UK).
From the Archive: Tellason’s Wide-Leg Fredy
Since Tellason’s already in this issue, it’s a good excuse to point back to a review I’m fond of: the Fredy, the brand’s wider-leg jean.
I reviewed it last year. It was “wide on time” then, and it still is.
Wider cuts have only kept growing since, and the Fredy is Tellason’s answer to that without chasing anything—a fuller leg done in a way that feels timeless rather than trend-driven.
My review goes into the fit, the proportions, and why this kind of cut works better than people expect once you actually wear it.
The post American-Made Selvedge Jeans for $99? I Was Sceptical Too appeared first on Denimhunters.
DENIM and PATCHES sourced this post originally published on this site
The Perfect Wedgie– Introducing Wedgie Jeans
I don’t know if you’ve heard, but a couple of years ago Levi released a pair of jeans that purposely gives you a wedgie. This goes against the natural way of things since most of us prefer to AVOID wedgies. But if Khloe Kardashian can make camel toes a thing, then maybe the wedgie can make a stand while giving your tush a little help as well.
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According to Levi, Levi’s Wedgie Jeans, yes, that is their actual name, “accentuates the waist and fits snug through the hips – designed to highlight a women’s curves.”
Essentially, they were promising the perfect pair of jeans that would give any wearer “that perfectly round derriere.”
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Let’s go over the pros and cons of this new trend.
THE BRIGHT SIDE OF LEVI’S WEDGIES
1. THE “DERRIERE” WAS CERTAINLY FLATTERED
Image via Daily News
According to the testers at RealSimple, the jeans appear to follow a woman’s natural curves allowing for the flexibility preventing them from pushing your bottom into an unnatural shape.
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The presence of wide pockets on the back helps to create a round shape even if your tush tends to be on the flatter side. This is welcome news for those of us not endowed with the back assets.
The editors of InStyle tested them with editors with tushes ranging from large and round to “non-existent” with each stated that indeed the Wedgie Fit Jeans does indeed deliver on their promise of a perfectly round tush. Or at least more there then before the jeans.
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2. HIGH-QUALITY MATERIAL
Levi’s Wedgies are made of 100% cotton and deliver on their traditional commitment to high quality denim. The quality gives the jeans a bit of stiffness that helps them hold their shape, which is an advantage to them holding your tush in shape.
Most jeans are being made with Lycra-infused material giving them the stretchy feel and aesthetic we’ve become used to feeling in our jeans, but this stretch has the disadvantage of not giving the support and shaping that these jeans seem to give.
3. PROVIDES THE “IT” FIT
These jeans are definitely popular. Anthropologie’s website states that they are sold out and other style stores stock enthusiastically. Comments on Levi’s website show how enthusiastic customers are about these Wedgies, stating that the jeans make their bum look fabulous and round.
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Giving the jeans 4 out of 5 stars, these jeans are one of the “It” jeans of the season. Levi’s wedgies seem to fit a diversity of women with bodies of all shapes and sizes. They are a modern take on classic jeans and don’t bunch up or bag out due to the high-quality cotton material. That is something to bow your hat to.
THE DARK SIDE OF THE WEDGIES
1. THE WAIST IS TOO SNUG
Image via Style This Life
One consistent complaint about the jeans from testers at both InStyle and RealSimple is the jeans fitting too snugly around the waist. As high-rise jeans, this can become a bit uncomfortable throughout the day.
It also might have an effect on the sizing as the consensus is that perhaps it would be better to get a size up on the jeans so the fit can be a bit more comfortable around the waist. This could lead to you losing a bit of the shaping effect, but your bum might thank you.
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2. PERMANENT WEDGIES ARE STILL UNCOMFORTABLE
According to a BuzzFeed staffer at BuzzFeed, these jeans also do deliver on the wedgie promise. Stating that trying to sit felt like taking “a trip to hell and back” because of the affect on her lady bits. A practice lung brought on another line of fire.
Here suggestion? Perhaps take breaks and give the area a breather throughout the day for those with larger assets to offset the wedgie effects on the area.
The staff member’s conclusion was that the jeans delivered its promise. Its cute design and fit will make the trip worth it for those who are “into ‘em.”
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3. LIMITED MOBILITY
While the snug fit helps the shaping effects of the jeans, as stated above, it also affects the mobility of the wearer. Most of the testers at InStyle agreed that they usually preferred high-rise, stretchy jeans that had a bit of grip and were not used to the stiffness of the wedgie jeans material.
Most also agreed that they loved the overall effects of the jeans on their bottom and were surprised at how well it made their tush look. They also stated that the jeans did loosen throughout the day and relaxed with time.
Overall, the jeans seemed to deliver on the promise for the perfect tush and had the women feeling “like a million bucks.” Though they are sold out on some sites you can find your pair on the Levi website.
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Feature image via The Golden Girl Blog
DENIM and PATCHES sourced this post originally published on this site
Check Our 7 Hassle-Free Tips On How To Shrink Jeans
We have all been there; shopping through the mall and scouring all the racks to find the perfect pair of jeans. Sometimes you find the perfect style and fit, but you just need it to be a smidge tighter. Or maybe, you have the perfect pair already but have lost weight so now they just fit a little baggier than they use to. It used to be that getting your pair of jeans to fit you just right was a matter of wishing that they could shrink just a bit. The good news is, that wish is a little more possible than you might think.
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There are things you can do right in your own home to help shrink your jeans so that they can fit just right. That is where we come in. In today’s article, we are going to take a look at some of the best ways to shrink down your jeans right at home.This way, your jeans can fit you in all the right places and offer you absolute comfort. Let’s get started!
How To Shrink Jeans – Need A Hassle-Free Shrinking Solution?
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We have all gone through rough patches with our wardrobe items and articles.
I personally remember the angst of not wanting to part with some True Religion jeans that my booty just couldn’t regularly fit into any longer after I lost all the weight I had put on after my freshman year of College.
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You see, for me it was the Freshman 50 (instead of 15) during my first year of schooling (and stress-eating). While I was at that heavier weight I had wanted to feel better about myself so I splurged on a nice designer pair of jeans that flattered my new lumps and bumps.
Well, fast forward about a year and a lot of hard work at the gym later and I was back to my healthy normal weight, however my coveted designer jeans gave me a nonexistent saggy looking bottom and chicken legs.
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Had I known back then about the tips that I am about to share with you, I would still to this day be rocking those nice looking True Religions. However, silly me (and boy, am I kicking myself now) I just drove them over to Goodwill and parted with them.
*Sigh*, now – a moment of silence for all the lost designer jeans please.
But you ladies and gents don’t have to suffer and make the same irrevocable fashion mistakes that I did. Not to worry, there is still hope for your baggy, overused, and stretched jeans!
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There Are Numerous Ways To Shrink Jeans
Alright, you guys have only an hour to tighten your favorite pair of jeans up before heading out on the town. What are you going to do?!
This is crunch time but there is no time for panicking, because without even realizing it you have everything you need to have a complete jean make-over.
Below are our top 7 tops on how to shrink jeans:
1. COOK THOSE EXTRA INCHES OFF
Okay, no you can’t really cook off inches, but you can definitely cook your jeans to make them up to 5x tighter than they were before. All you’re going to need for this one is a big pot, some water and your loosey-goosey particular pants.
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Drop those overused jeans into a boiling pot of water (making sure to fully submerge them) and let those bad boys soak between 20-40 minutes. After the allotted time, get the pants out, wring them out and immediately toss them into the dryer (which must be put on the hottest setting possible).
Disclaimer: If your jeans are not 100% cotton and contain a mix of other materials such as spandex or lycra then I would NOT suggest using this solution as you will likely damage your jeans this way, possibly even making them baggier than they were to begin with. Yikes.
2. TAKE A BATH IN THOSE LOOSE JEANS
Next time you decide to settle in and draw yourself a relaxing hot bath, make sure to wear your jeans into the water. I know this seems weird, but just hear me out on this one.
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If you sit in the tub with your bottom-half completely submerged for half an hour, then get out and wait 10 to let the wet material form to your figure before carefully throwing the garment on the “High” setting in the hot dryer then your jeans will be good as new.
Keep note, this method is especially helpful for those pairs of jeans that are tight in some places and irregularly loose in others. Although you may look silly in the moment, no one will know and no one will care when you strut your stuff in your revamped favorite pair of jeans.
3. CRANK THE HEAT UP ON THE DRYER
We’ve all accidentally ruined a cute new blouse or pair of shorts by throwing them in the dryer without thinking twice and shrinking them to half their original size. However, this time you’re going to do it on purpose!
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Throwing jeans on high heat in the dryer will help to tighten up all of the cotton fibers within the pants.
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This solution calls for ¾ water to be mixed with ¼ fabric softener into a spray bottle of your choosing.
Spray and treat areas on your jeans that need the most tightening, and then throw them in the good ol’ dryer on high and watch your life be made easier instantly.
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5. IRON THOSE BAGGY BRITCHES
Known for being able to apply intense heat in a matter of seconds, irons can greatly help to tighten any pair of jeans before use. Whether it be a singular spot that needs tightened or the entire set, ironing will help to tighten everything up.
Just be careful to always let this article of clothing cool don before putting them on, as they could burn you right after ironing.
6. DON THAT LONG-UNDERWEAR
Definitely wouldn’t recommend using this tip during the warmer months, as you might quite literally die from heat stroke. However, this solution is great to use during winter as it adds extra layers of warmth for when you are braving the frigid cold outside.
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Adding a layer underneath your jeans will help to provide extra snugness to those baggy old jeans and although this isn’t my top recommended solution, it will still do the trick and work for you.
7. START SEWING AWAY
If worse comes to worse, I would suggest taking those jeans into a seamstress or taking your own nimble hands to it.
If you know how to sew, these jean “remodels” can be completed in almost no time. All you have to do it flip said loose pants inside out, tear out the old inseam and make a new tighter one to ensure a more-snug fit.
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If your pants are still too loose after that then you can also sew around a 7-inch piece of elastic into the inside of the waistband, so that the pants can stay snug and fitting all the way up to your waist.
This is my least favorite solution because I hate to mangle the fabric of your jeans like that. If I can help it, I try to avoid sewing and stitching as much as possible.
Please remember to keep in mind that each of the shrinking methods listed above are great ways to enhance the look, fit, comfortability and extend the overall life expectancy on your good ol’ favorite pair of denims.
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Each solution offers a solid way to shrink your jeans, it is really just up to your personal preference on which option you would like to go with.
Shrink Those Jeans And Strut Your Stuff
Now that you’ve learned how to shrink jeans – these shrinking options should provide a long-term solution to the problem on hand.
However, just be careful to remember that when attempting to shrink jeans be careful not to set your wet jeans on any light colored carpets or fabrics because bleeding and staining could occur and make sure to be careful when pulling on your newly shrunk jeans belt-loops as you don’t want them to rip out when you start tugging!
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Other than that, you should be good to go and set to don these pants and rock those better fitting jeans out and around the town.
We hope these tips have set your mind at ease, as it is easily possible to reuse and recycle your denim for many years to come.
DENIM and PATCHES sourced this post originally published on this site
Levi’s® – The Pride 2026 Collection
For Pride 2026, Levi’s® is celebrating the legacy of queer motorcycle clubs and honoring the community protectors who became symbols of strength, safety, and solidarity.
Titled “Together, We Ride,” the collection pays homage to the trailblazers who carved out spaces of belonging on the open road, reminding us that Pride is not only a celebration, but an act of visibility and survival.
In the early days of the LGBTQIA+ rights movement, queer motorcycle clubs were more than riders. They were protectors and chosen families who refused to be erased. Their denim and leather uniforms became both armor and identity . Symbols of resilience, freedom, and unapologetic self-expression.
The Levi’s® Pride 2026 collection channels this legacy, fusing heritage biker style with bold, modern details that honor the fierce individuality of queer bikers blazing their own trails. The collection is rooted in leather-like coated denim, hardware, and vintage-inspired graphics pulled from GLBT Historical Society archives.
Standout pieces include the Pride Trucker, adorned with hand-stitched patches echoing club insignia culture, and the Pride Vest and Pride Chaps, designed to capture the look and spirit of the open road.
The Pride 501® Jeans feature studded detailing, while the Pride Halter and Pride Skirt bring the balance of tough and tender that defines this aesthetic.
Tops include the Pride Graphic Community Tee, featuring Rainbow Motorcycle Club graphics and a “Ride Together” back patch detail, alongside the Shrunken Ringer and a Harley-inspired lace tank. The accessories round out the collection as the ultimate layering pieces, including a heavily studded belt, leather-brim caps, a “Free to Ride” bandana, and enamel pins with tongue-in-cheek nods to queer moto culture.
The Levi’s® Pride 2026 collection is available for purchase on Levi.com and in select Levi’s® stores.
In support of this collection, Levi’s® makes an annual $100,000 USD donation to Outright International, a global organization working to advance human rights for LGBTQIA+ people all over the world.
The post Levi’s® – The Pride 2026 Collection first appeared on Denimology.
DENIM and PATCHES sourced this post originally published on this site
CAT S/S 2026 Includes Lots Of Cool Denim
CAT apparel recently launched a new, lifestyle-leaning collection called CAT WWR (for workwear redefined).
We love that this time they have included a lot of super cool denim pieces in their collection.
Coming on the heels of the successful CAT WWR Designed by Avery Ranch Collection, this Spring/Summer line similarly fuses everyday wear with the brand’s workwear history.
For example, the collection uses durable materials (like canvas and denim), unique hardware, and several of the brand’s signature sayings across button-downs, t-shirts, outerwear, shorts, jeans, and hats.
For this particular collection, you’ll also notice white, cream and black colorways throughout, as well as fun pops of color including bright blue and green.
You can shop for this collection here.
The post CAT S/S 2026 Includes Lots Of Cool Denim first appeared on Denimology.
DENIM and PATCHES sourced this post originally published on this site
LOEWE – Fall/Winter 2026 Ad Campaign
LOEWE’s Fall/Winter 2026 campaign marked the continued evolution of the house under creative directors Jack McCollough and Lazaro Hernandez.
Rather than a traditional studio campaign, the imagery was photographed by Talia Chetrit on the volcanic island of Tenerife, creating a dramatic contrast between raw landscapes and LOEWE’s highly crafted luxury pieces.
The imagery highlights the visual contrast between the island’s jagged lava rock formations and the collection’s fluid, sculptural craftsmanship. The campaign features a mix of fresh and familiar faces, including ambassadors and actors like Isla Johnston, Levon Hawke, Seydou Sarr, and Eva Victor.
The visual language shifted away from the highly conceptual surrealism associated with LOEWE’s previous era and toward something more tactile and sensual.
You can shop for the current Spring/Summer 2026 LOEWE collection at NET-A-PORTER, Harrods, and at Saks Fifth Avenue.
The post LOEWE – Fall/Winter 2026 Ad Campaign first appeared on Denimology.
DENIM and PATCHES sourced this post originally published on this site
These Sneakers Make More Sense Than You Might Think
This is a sponsored blog post, one of our paid services. We maintain full editorial independence. Read more here.
Italian-Made Sneakers for (and with) Raw Denim
I’ve owned plenty of boots over the years, and I still appreciate a good pair. But it’s sneakers I wear most. And that used to feel like a guilty pleasure.
Back in the days when I was launching this site and still figuring out my take on denim style, I had this idea that proper denimheads had to wear boots. So I did too. These days, sneakers are my go-to choice of footwear, pretty much year-round.
It’s not a statement about style, or a reaction to anything. It’s just everyday life. I work from home, I have kids, and I’m in and out the door constantly. More often than not, slipping into a pair of Vans or New Balances is just so much easier than lacing up my Red Wings or Wescos.
The tricky part is finding sneakers that pair naturally with raw denim and the kind of clothing we wear around it. Plenty of sneakers work with jeans. Fewer feel right with heavier denim, work shirts and the rest of a wardrobe that tends to be a little more substantial.
These sneakers do it all.
You Have to Look Twice for the Denim
The Tellason x Valsport sneaker is a low-profile, old-school European sports shoe, closer in spirit to a classic tennis trainer than a rugged attempt at turning boots into sneakers.
And importantly, it does not immediately announce itself as a raw denim collaboration. The denim details are there, but they are kept to the stripe, the heel tab and the tongue lining.
From a distance, you are looking at a simple, easy-to-wear sneaker with a warm-toned sole and a shape that will sit easily under a pair of jeans. Look closer and the Tellason connection becomes clearer.
That was very much intentional. When I asked the guys at Tellason whether the subtle denim use was there from the beginning, Tony Patella’s answer was simple:
“100%. A lot of consideration went into how we could make the shoe as ‘Tellason’ as possible. Subtlety versus screaming has always been our style.”
That is probably the smartest decision in this collaboration. A full denim sneaker could easily become the sort of thing you like as an idea more than you actually wear. This one still feels like a sneaker first. The denim is a detail, not the whole reason for the shoe to exist.
Tellason and Sneakers Go Back a Long Way
At first glance, a sneaker collaboration might seem like a slight departure for a brand best known for jeans, chore coats and work shirts. But for Pete and Tony, sneakers are hardly a new interest.
Pete’s first memorable pair arrived in 1974, when his father bought him a pair of Nike Wimbledons. A navy Cortez followed, then Vans in 1975.
At the local Vans shop, he would choose the colour of each canvas panel on a paper outline of the shoe, then get a phone call two weeks later when the finished pair was ready to collect.
Tony grew up in a sporting goods store. When he was 12, his father bought the local shop in his hometown, becoming Nike’s 83rd account in the world.
That gave him access to the Waffle Trainer, Cortez, Bruin and the other models that would later become classics. His first job after college was as a sales representative for Converse.
That background matters. Tellason making a sneaker is not a denim brand wandering into a category because it seems commercially convenient. It’s a product category that Tony and Pete have lived with since they were kids in California.
Made in Italy by Valsport
The connection with Valsport happened through Uwe from Amtraq, Tellason’s European distributor. Tony kept seeing Uwe wearing Valsports and eventually asked for an introduction.
There’s an Italian connection on Tony’s side too. His Italian roots are clearly something he is proud of; every now and then, he’ll reply to an email with a one-sentence phrase in Italian.
Valsport is based in the Veneto region of Italy, close to the companies that already make some of Tellason’s products. For Tony, the appeal was the people, the history, and the fact that Valsport have been making sneakers in Italy since 1920.
The aesthetic fit too. Tony describes Valsport’s shoes as “old school” and “analogue”: classic tennis and running-inspired designs, without the technical appearance of modern performance trainers. They are designed for everyday wear, which is really the point here.
The Tellason x Valsport collab works because it does not try too hard to prove its denim credentials. It’s understated, wearable, made in Italy, and the Tellason details reveal themselves quietly. Which feels very Tellason indeed.
Want to Know More About Tellason:
- The Story of Tellason – The story behind the brand, their jeans, and their approach to well-made everyday clothing.
- Five Iconic Tellason Pieces – Standout garments from the brand, including jeans, shirts and outerwear.
- Tellason’s New Fredy Fit – My review of the brand’s wider-leg jean and why the fit works.
Keep Track of What I’m Working On
Hi, I’m Thomas, founder of Denimhunters. If you liked this article, you should check out the DH Weekly. It’s my weekly column and newsletter that I publish every Friday, with new guides, deals, and things worth paying attention to.
The post These Sneakers Make More Sense Than You Might Think appeared first on Denimhunters.
DENIM and PATCHES sourced this post originally published on this site