Blog

The retailer also launched the AE x Stagecoach co-branded collection.

DENIM and PATCHES sourced this post originally published on this site

Tommy Hilfiger announced the Spring 2026 campaign as an invitation into Mr. Tommy Hilfiger’s world of ease, warmth and entertainment. 

Inspired by four decades of blending fashion with art, music, entertainment and sport, the campaign reflects a lifestyle built on confidence, charm and the joy of living well.

“For forty years, I built my brand around endless curiosity, a belief in dreaming big and a love of bringing people together,” said Hilfiger. “From the beginning, I looked to the creative voices shaping pop culture to help guide that vision. This season, we’ve invited a cross-generation cast of icons and contemporary voices to the ultimate Spring party. To share in the way I live. It’s a celebration alive with personality and modern American style.”

Capturing the ease and warmth at the heart of Tommy Hilfiger’s world — the campaign brings together a cast guided by F.A.M.E.S., his blueprint for style and never-ending inspiration blending Fashion, Art, Music, Entertainment and Sport. Patrick Schwarzenegger and Abby Champion lead the guest list, joined by long-term friends of the brand Lionel Richie and Iman, and contemporary voices Machine Gun Kelly, Checo Pérez, Lucien Laviscount, Soo Joo Park, Luke Champion and Raphael Diogo, each appearing in cameo moments that bring fresh energy to Tommy’s evolving circle.

“Tommy is the ultimate host — there’s always a sense of ease the moment you walk in,” said Patrick Schwarzenegger. “He brings people together in a natural way, so every moment feels relaxed. Abby and I loved being part of this campaign — it feels like a genuine snapshot of how he lives, dresses and connects with the people around him.”

Photographed by Lachlan Bailey, the campaign unfolds in an escape inspired by Tommy’s Palm Beach home. Including classic Cadillacs sweeping up the estate drive and poolside loungers in red, white and blue setting the tone.

A campaign film directed by Roman Coppola captures the celebration in full swing, as the VIP guest list is welcomed to a garden party defined by relaxed glamor and classic prep style. It’s a sunlit backdrop made for easy conversation, spontaneous arrivals and the kind of gathering that feels instantly iconic. 

As the first in a series inspired by Hilfiger’s favorite global destinations, the campaign offers a seasonal glimpse into his way of living shaped by places, people and how they come together.

This season leans into the art of living well through garden gatherings, buzzing poolside moments and spontaneous escapes. Here, dressing up isn’t just about the outfit. It’s about the energy – effortless, assured and subtly unexpected. The collection is inspired by Hilfiger’s love for West Coast style and California’s relaxed yet refined take on modern prep dressing.

The Spring 2026 collection is available on tommy.com, in TOMMY HILFIGER stores worldwide, and through select wholesale partners throughout the season.

The post Tommy Hilfiger – Spring 2026 Ad Campaign first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

The campaign was directed and shot by Mert Alas.

DENIM and PATCHES sourced this post originally published on this site

KSENIASCHNAIDER presented their F/W2026 collection “Denim Workshop” at London Fashion Week.

Conceived as a study of denim beyond the fabric itself, Denim Workshop explores denim as construction, illusion and system. This season, the material exists in multiple states: knitted, printed, quilted, reconstructed and displace. 

F/W2026 marks a refined direction for the brand while preserving its central obsession: denim as both foundation and experiment.

Knitted jeans and jackets reinterpret traditional denim garments in yarn, preserving their logic while abandoning the original fabric.

The collection continues the brand’s exploration of construction: iconic gold topstitching is deconstructed and redrawn as ornament, tracing denim silhouettes as embroidered outlines across menswear and womenswear.

The collection also expands through Multipocket constructions – modular, utility-driven systems that transform garments into functional wardrobe.

Cubic Denim evolves in recycled and patchworked variations, maintaining its architectural, boxy silhouette.

Check out some of the amazing details from the collection:

You can find all the looks from the KSENIASCHNAIDER Fall/Winter 2026 runway show in our gallery below.

The post KSENIASCHNAIDER – Fall/Winter 2026 first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

The 7 For All Mankind Fall 2026 collection marked a major reset for the brand. And is also its first-ever runway show which took place during the New York Fashion Week under the brand’s new creative director, Nicola Brognano.

Oh yeah Y2K – hello and welcome back micro mini skirt and skinny jeans! This was our first impression of the 7 For All Mankind Fall 2026 collection. The (close) second was the extreme low-rise in jeans as well as in the denim skirts.

We perceived the 7 FAM Fall 2026 collection as a full Y2K revival, but styled to feel current, not costume. Clearly the styling was inspired by early 2000s “It” girls like Kate Moss and Mary-Kate Olsen. A carefree, sexy, rock-and-roll attitude with a day-to-night in one outfit energy.

Below you can find key looks from this collection.

Skinny jeans – the stretchy leg-hugging style as well as a more cigarette leg in ankle lenght.

Studded denim.

Micro mini skirt – actuelly more like a wide belt than an actual skirt.

We also noted the presence of a lot of washed out grey as well as coated denim.

Flares, denim maxi skirts, and more…

You can check out the whole collection in our video below.

The Fall 2026 colection will only be available around the end of summer, but you can shop for pieces from the current 7 For All Mankind collections on the brand’s website, at Bloomingdale’s, and at YOOX.

The post 7 For All Mankind – Fall 2026 Lookbook first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

The collaboration between Madewell and Benjamin Talley Smith is a limited-edition denim capsule and it’s one of the most craft-focused denim projects the brand has done.

Talley is known in the industry as the “denim whisperer”. He is totally obsessed with fit, wash, and the construction of his denims.

“Over 20 people touch the jeans- from me to the pattern maker, fit model, tech designer, sewing team and washing team. In the end, they become your favorite pair, which is exactly what I hope they’ll be,” Talley Smith said in a statement.

Previously, Talley has also worked in collaborations with brands like Helmut Lang, Everlane, Khaite, Walmart among others.

The seven pieces limited edition collection includes a low-rise wide-leg, a classic straight leg,jean and also a borrowed-from-the-boys oversized sweatshirt.

This collab hits several big 2026 denim directions you’ve been tracking:

The return of rigid, non-stretch denim, low-rise wide-leg fits, and workwear – the right now it trend. It’s basically Madewell moving closer to niche labels like Kapital, Orslow, or Mister Freedom, but still commercial.

The limited edition capsule collection is available to shop for on the Madewell website, as well as in their stores.

The post Madewell Collaborates With Benjamin Talley Smith first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site