Sylvester’s storytelling with Jordan Brand continues on a new silhouette.
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How to Build a Stable Supply Chain for Your Kids’ Denim Business
A few years back, I watched a promising kids’ denim brand miss back-to-school season entirely. Their product was genuinely great – reinforced knees, adjustable waists, the kind of jeans parents rave about in reviews. But their fabric mill switched dye lots mid-order without flagging it, the shade mismatch failed their…
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Choose Levi’s for Your Jeans
Some things just never go out of style.
Fads come and go in fashion. High-waisted jeans were fashionable back in the sixties, before making way for baggier styles. However, they have come full circle again to take their place in fashion once more.
The same goes for brands of jeans. Some have fluctuated in popularity while others have stayed at the top of the list.
Let’s take a look at one of these brands.
A Brief History of Levi’s
Levi jeans, or Levi’s as they are commonly known, have held a firm place in the jeans industry for a lot longer than you might think. They might even officially be the oldest jeans brand in America.
Wikipedia discusses the interesting history behind every pair of Levi’s jeans. The name Levi’s comes from the man who created the brand in the first place. His name was Levi Strauss.
The official name of this jeans company is Levi Strauss & Co. This business was founded in 1853 when a man by the name of Levi Strauss immigrated to America from Bavaria. He landed in San Francisco and decided to open a branch of his brother’s already successful dry goods store.
The other store was in New York, so this was a west coast venture of Levi’s. The reason why his Levi jeans are famous to this day is that they have been high-quality from the beginning.
Levi’s vision was to create a jean that was durable and resistant to wear and tear. His unique idea of using copper rivets to secure points of strain on a pair of pants led to the creation of Levi’s jeans.
The rest is now history. Over 150 years later, Levi jeans are still a much-loved, trusted brand in America and the rest of the world.
Where is the Best Levi’s Outlet?
Most things are online these days, including Levi’s jeans. While they have an excellent range available for you to scroll through online, they also have an abundance of stores throughout the United States.
Shopping for jeans can sometimes be difficult. It’s hard to remember your exact measurements. Plus, the size you are in another brand might not necessarily be what you are in Levi’s.
This is why it’s good to be able to try jeans on before you buy them. Thankfully there are upwards of 40 stores nationwide and almost one in every state. It looks like the chances are that you live near to one.
If you live in the San Francisco area, you could also consider taking a trip to visit the original Levi’s flagship store. It is located in Levi Strauss’ hometown and sells a broad range of Levi’s jeans, depending on what you’re looking for.
They also sell remakes of Levi’s original miners pants that he first designed with the innovative rivets. Buy your jeans with a little piece of history.
What to Expect from Levi’s Jeans
When you enter Levi’s store, the choice can sometimes be overwhelming. Because Levi’s brand has worked hard to keep up with what is in style, their jeans will cater to this element.
Like most big brand jeans companies in this day and age, they have grown their collection to suit every personal preference and body type.
If you’re a woman, there are many options available from high rise skinny jeans to original fit jeans. Even within the skinny jeans category, they have sub-categories. For example, you can get skinny jeans as a style, but you can also get shaping skinny jeans. The two are distinctively different, surprisingly.
Levi’s has a similar approach to men’s jeans. You’ve got your good old regular fit jeans that come in a variety of colors. If you want to branch out of the normal and go for something daring, they also have other options available. These include styles like slim fit stretch or comfort fit jeans.
Despite Levi’s jeans originally being made exclusively in denim, there is now also a large variety of colors and material that you can purchase your Levi’s in. From acid-wash denim and light blue to a charcoal grey and even black, you’re bound to find your favorite color.
Owning a Pair of Levi’s Jeans
When you wear a pair of Levi’s jeans, you’re not just wearing any old pants. You’re wearing a proud legacy that has a rich history behind it of creativity, originality and hard work.
Thanks to Levi Strauss and his lateral thinking, you can enjoy some of the world’s finest quality jeans that have stood the test of time for over one hundred years now.
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Christophe Decarnin × BOND Denim Capsule
Christophe Decarnin (former Balmain and Faith Connection) enters a new chapter with the launch of his first-ever namesake product, created in an exclusive collaboration with BOND.
After years away from the spotlight, Christophe Decarnin returned to fashion with a highly exclusive collaboration for BOND, a members-only luxury commerce platform. Rather than launching a new brand, Decarnin chose to debut a limited-edition Japanese denim capsule that reflects the aesthetic he became famous for during his Balmain years while showing a more mature, craft-focused approach.
The project marks a rare move for Decarnin, whose influence has shaped contemporary luxury fashion across several defining moments. Long recognized for a distinctive approach to glamour, construction, and attitude, the designer now brings that vision to a product under his own name.
For someone following the current denim landscape, this capsule is significant because it pushes back against the dominance of oversized jeans without simply recreating the skinny-jean era. Instead, the jeans feature a slim, anatomical fit rather than skin-tight stretch denim. Also worth mentioning is the fact that this is a very limited capsule, with only 888 numbered pairs produced.
Crafted from premium Japanese denim, the pieces arrive in highly limited quantities and come exclusively numbered. BOND offers the collaboration in two launch colorways, with availability limited to its community. Each piece reflects Decarnin’s focus on desirability, individuality and craft, while the restricted release reinforces the product’s collectible character.
The Christophe Decarnin x BOND denim collaboration is available exclusively through the BOND community.
And … we really
: Every campaign begins long before the final image. Take a look at some of the behind-the-scenes images of the Christophe Decarnin x BOND denim campaign below.
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American Eagle x Lamine Yamal Partnership
American Eagle’s partnership with Lamine Yamal is one of the brand’s biggest global marketing initiatives in recent years. Announced in June 2026, Yamal became American Eagle’s first-ever global brand ambassador, with the relationship launching alongside the “Ready for the World” campaign timed to the 2026 FIFA World Cup.
The campaign was photographed in Barcelona and emphasizes movement, confidence, and everyday style over performance gear.
This collaboration positions Yamal as the face of a new generation of denim consumers, blending football culture with relaxed streetwear.
American Eagle has also teased a 25-piece capsule collection co-created with Yamal, expanding beyond the initial campaign. The line is scheduled to launch in September 2026. Some key pieces of this collection are relaxed denims, streetwear-inspired separates, and graphic tops.
The partnership is interesting because it leans into the commercial side of denim, contrasting with the more refined direction seen on many luxury runways.
This makes the campaign representative of the broader denim market in 2026: while luxury brands are moving toward cleaner, more tailored silhouettes, mainstream brands continue to see strong demand for relaxed and baggy jeans, particularly among Gen Z consumers.
You can shop for Yamal’s picks of this season here.
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Levi’s® x Sky High Farm Goods Campaign
Levi’s® workwear heritage meets Sky High Farm Goods’ commitment to food equity and regenerative agriculture in a collection built to be worn, worked, and lived in. Every piece reflects a shared commitment to creating something that looks good, works hard and gives back.
A Workwear Collection Rooted In Craftsmanship, Community and Purpose.
Founded by artist Dan Colen and Daphne Seybold, Sky High Farm Goods supports the nonprofit Sky High Farm, a Hudson Valley organization dedicated to regenerative agriculture and increasing access to fresh, nutritious food for communities in need.
That mission is a natural fit for our workwear heritage. Together, Levi’s® and Sky High Farm Goods bring shared values to life through craftsmanship, thoughtful production and a belief that clothing can be a force for good.
Shot on the streets of New York City, the campaign brings the world of the farm into the urban landscape, highlighting the connection between the land, the table, and the communities they sustain. It’s a reminder that we’re all connected through the people who grow our food, and that good work reaches far beyond the field.
“We’ve reimagined classic workwear through entirely new silhouettes that blend our signature design language with Sky High Farm Goods’ utilitarian approach. Chore coats, loose denim, overalls, work vests, and graphic tees are finished with thoughtful details including triple-stitch construction, custom hardware, signature embroidery, and co-branded touches.
Crafted with organic and transitional cotton, every piece reflects our shared commitment to thoughtful production while staying true to the durability and utility that have defined our workwear.”
Good Work, Good Goods
The eight-piece collection reimagines classic Levi’s workwear through Sky High Farm’s utilitarian lens. The lineup includes straight- and loose-fit jeans, trucker jackets, overalls, and more. You can check out and shop for the complete collection here.
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Get the Order Right: How to Build a Raw Denim Wardrobe
The A-2 Jacket I Never Wear, and What It’s Taught Me About Building a Wardrobe
There are a few pieces in my wardrobe I don’t really wear. Pieces that, I feel, don’t really belong in my style, however much I want them to.
One example is an A-2 leather jacket from Simmons Bilt—the one below, the one I’m wearing above is a vintage one I picked in San Francisco in 2013. The Simmons Bilt is custom-made, “lightweight” goatskin, and obviously fits me perfectly. A genuinely beautiful jacket. And I almost never wear it.
The real reason: I’m not really a leather jacket guy. Deep down, I probably wanted a biker jacket—that might’ve suited me better. But a biker jacket would totally clash with my sneakers, because it “requires” engineer boots, and then I’m suddenly Marlon Brando.
So the A-2 hangs there. A truly great jacket pointing somewhere I’m not going.
This is what happens when you start building a wardrobe before you’re clear on your denim style. Or when you think you can pull off a signature piece that’s just not you. The wardrobe guide is here to help: once you know your denim style, it’s time to start building a wardrobe around it, in the right order.
In This Issue of the DH Weekly
What I’ve learned about buying the wrong thing at the wrong time from the story of that leather jacket I almost never wear. This issue goes behind the wardrobe guide from my New to Raw Denim series.
Get Denimhunters in Your Inbox Every Friday
The DH Weekly is my Friday column on raw denim and the clothes that get better with wear—care guides, product picks, restocks, and the occasional bit of denim history.
Foundation First
I’m probably not the only one who’s bought a leather jacket “too early.” You might also be tempted to get that pair of grail boots before you’ve figured out your jeans. Or a pile of accessories before any of it has something to work with.
My A-2 is a good example because it’s a signature piece—the kind of thing that defines an outfit and maybe even your entire style. It was an aspirational purchase: I bought it for the version of me that wears leather jackets (a version that doesn’t exist), not the one where I’m on a cargo bike doing school runs in Danish weather.
A leather jacket is wind-resistant but not really breathable, and definitely not something you pack light with. Leatherheads will disagree, but I’m not looking for a fight. My point is: a signature piece only works when the foundation is solid enough to carry it. And an aspirational purchase only works when your actual life gives it somewhere to go.
The wardrobe guide in the New to Raw Denim series runs through the categories in order—jeans, footwear, base layers first, then shirts, jackets, knitwear and outerwear, and only then the details that complete an outfit. Your denim style will influence every decision. And some of the advice is counterintuitive: on boots, on base layers, on when not to buy the thing you actually want.
The Full Series Is Already Live
This guide is part of the New to Raw Denim series. Once the wardrobe is there, the next guide is about keeping it going—how to look after everything you’ve just built. Or start with the hub if you’re coming in cold.
One thing I’m genuinely curious about: is the Foundation/Main Rotation/Details framework actually useful, or does it feel like too much structure? Let me know.
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Dior Cruise 2027 – Ripped Denim, Oh Yes!
Hollywood glamour meets French couture. Jonathan Anderson’s Dior Cruise 2027 collection brought undone California cool to the runway with distressed denim, fluid silhouettes and cinematic craftsmanship under the lights of Los Angeles.
So yes, ripped jeans are definitely not going anywhere. In spite of so many brands trying hard to push dark indigo denim, it looks like both ripped and clean dark denim will have to “live side by side”! (That’s, at least, your Denimology editor’s humble opinion!).
Anderson made distressed denim one of the defining elements of his first Dior Cruise collection. Rather than treating jeans as casual basics, he elevated them through couture techniques and Hollywood-inspired styling.
The most talked-about denim innovation was the use of fine silver chains threaded through ripped areas of the jeans to imitate loose cotton fibers.
From a distance the jeans appeared heavily distressed, but up close they revealed meticulous jewelry-like craftsmanship. It was one of the collection’s clearest examples of Anderson blending couture techniques with everyday garments.
The tension between refined Dior tailoring and worn-in denim became one of the show’s defining visual ideas.
The Dior Cruise 2027 collection brings us an important distinction within the Fall 2026/Resort 2027 denim landscape. While many brands are championing clean dark indigo, Dior demonstrates that decorative, artisanal distressing can feel equally modern when executed with precision. It reinforces a broader luxury trend in which denim is treated as a canvas for craftsmanship rather than simply a casual fabric.
Watch the video of the complete show in our video below.
We are actually working on more distressed denim – stay tuned here @Denimology
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