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WWD revisits the lasting influence of Luis Estévez and Fernando Sánchez, two Hispanic designers who helped shape American fashion.

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The Fade Off, a Party at Brund, and Some Black Weirloom Jeans in the Pipeline

I’ve never liked being the centre of attention. That’s surely why I’ve always preferred to stay behind the screen—making denim the subject instead of myself.

It’s the same with birthdays. Mine falls right in the middle of summer, which conveniently gives me an excuse not to host a party—I’m usually fleeing the country with my family to avoid it.

But Denimhunters did turn 15 back in January. And I’ve somehow managed to postpone celebrating that too.

Now, I’m finally doing something about it, in a way that feels natural for Denimhunters (and for me): putting the spotlight on you, the denim you’ve worn, and the community that’s kept this thing going for 15 years.

The Fade Off: A Celebration of Fades

Back in the early days, I did a small fading competition with Meadow. For DH15, I’m bringing that idea back as “The Fade Off.” The name might be a little corny, but I’m keeping it.

There are two ways to enter: You can submit photos of your faded denim on the site, or bring or send your garment to Brund in Copenhagen for an in-store display on November 5. You may enter the same pair both ways.

Online: Submit Your Fades, Put Them to the Vote

To enter the online competition, submit photos of your best-faded denim here. 

Jeans, jackets and shirts from any brand are welcome—as long as the garment started raw or one-washed, and the fades came from actual wear. Upload front and back photos, add up to two detail shots if you like, and tell the story behind the fades.

On October 30, submissions will close. The entries will be displayed in a gallery on Denimhunters, where the community will vote for their favourite fades. Voting will close on November 4, and I’ll announce the winners on November 6. 

There’ll be prizes too, of course; I’ll reveal those soon.

At Brund: Fade Competition and Anniversary Party

Denimhunters lives online, so it doesn’t have a physical home (unless you count my office). But if there’s anything close to the physical manifestation of the site, it’s Brund.

I’ve worked there for almost as long as I’ve been running the site. So I’m very happy they’ve agreed to host a party on 5 November.

The Fade Off will be part of the event too. You can bring or send your worn jeans to the shop, and we’ll put them on display—with a separate winner for these physical entries. See the competition rules for all the details.

Come by from 17:00—drinks will be served from 17:30. RSVP here.

We’ll also launch my Weirloom x Heimat beanie that evening. It’ll be available to buy at Brund, and I’m planning to put it online before then for those of you who can’t make it to Copenhagen.

Things Worth Your Attention

I’m not the only one who’s got something to celebrate. Three anniversaries, one giveaway, and a year’s worth of fades made the cut for this issue:

Iron & Resin Wardrobe Giveaway – I’ve joined Heddels, Sprezza, and Stridewise for a seven-piece Iron & Resin giveaway worth more than $850; entries close on 26 October.

Long John’s 15th Anniversary – Wouter has marked his 15 years of running Long John with three collaborations, from miniature denim charms to a Wrangler T-shirt, and some limited Red Wing boots.

Franklin & Poe’s 10th Anniversary – The Philadelphia shop celebrates a decade in business on 24 October with a 17 oz. 3sixteen denim collaboration, anniversary tees, and chain stitch embroidery in store.

Self Edge’s 20th Anniversary – 20 collaborations with 20 different brands drop on 30 October—completely bonkers, and exactly the sort of thing only Self Edge could pull off.

Brave Star’s Dye Hard Championship – Nicholas Stevens won Brave Star’s year-long contest in 21.5 oz. Frankenstein denim after the final was decided by a public vote.

Building My Brand: Black WL#2 Launching Soon

I’ve kept this quiet until now, but the production sample landed this week: the WL#2 Slim Fit is coming in black selvedge denim.

Production is already under way. I’m planning to open pre-orders next week, with shipping expected in the second week of November. I still need to photograph the jeans and finish the product page, so I’ll give you the full details next week.

Kingpins last week also left me with plenty of fabrics to think about. One Japanese supplier showed me a selvedge denim I really liked and said stock might be available (though I still need to confirm that).

But I spent most of my time looking at fabrics for shirts I might develop. Here’s a glimpse of what Weirloom SS28 could look like.

From the Archive: Five Brands, So Many Lessons

Back in January, on the actual day of the anniversary, I quietly marked 15 years in the way that comes naturally to me: by writing about five brands, and what wearing their jeans taught me over the years.

My Nudies blew out at the knees after five months without washing, which did plenty to shake my faith in the six-month rule. Indigofera changed my mind about making premium jeans in Portugal. Two of the countless lessons that would eventually shape Weirloom.

Read my denim story →

The post Got Fades to Show? Join the DH15 Fading Competition appeared first on Denimhunters.

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NYDJ’s Fall 2026 denim news is a technology story: shaping is built into the denim fabric itself.

Launched in early October 2026, Shape Sense Denim uses technology developed with The Lycra Company to target support around the waist while preserving the look and movement of everyday jeans.

This is achieved through Lycra’s FitSense, a yarn and garment processing technology that lets you customize jeans with targeted compression shaping in certain areas without sacrificing comfort or changing the authentic look and feel of denim.

The technology is a dual-core structure that wraps Lycra fiber with temperature-responsive fiber. The yarn goes in the weft throughout the entire garment. After a garment is made, manufacturers use a heat press to activate or lock-in shaping power in the desired areas. Activated areas will have lower growth due to the memory set.

Shape Sense is less a new denim silhouette than an evolution in how jeans fit. For Fall 2026, NYDJ is combining familiar cuts with targeted shaping technology – an example of comfort and fit innovation competing with wash and silhouette as denim’s main selling points.

The jeans provide extra lift and support through the front and back waist while maintaining the volume of the lower legs. NYDJ said they keep their shape all day without bagging or sagging.

The collection includes the wide-leg Teresa, the straight-fit Marilyn, and the slim Sheri. The jeans are available in four washes and in regular and petite sizes 00-18. 

You can shop for NYDJ on the brand’s website, at

The post NYDJ Introduces Shape Sense Denim first appeared on Denimology.

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MOTHER has teamed up with Amoeba Music for a limited-edition, music-inspired capsule called Off The Record.

Launched this month, the collaboration is part of MOTHER’s Holiday 2026 collection, drawing on vintage record-store culture, band merchandise, and the thrill of discovering something unexpected while flipping through old records.

Building on past music partnerships including Alison Mosshart from The Kills in London and Orville Peck in Brooklyn, the apparel collaboration is tapping into the growing nostalgia for analog culture, era-defining moments in music, and celebrates musical discovery and individuality within record-store culture.

“Music has always been a big part of the Mother world – and music and fashion are forever intertwined,” says Tim Kaeding, cofounder and creative director of Mother.

“We’ve worked with musicians, hosted performances and built collections around different moments in music because there’s such a natural connection between music and personal style.”

Included in this capsule is the Drifter Jacket. A white denim jacket decorated with an assortment of colorful punk-inspired pins. It gives the capsule its thrift-store, customized-denim feel.

And the Carpenter Pants. Cream workwear-inspired denim adds a utilitarian element to the vintage music-store theme.

The unisex styles from this capsule are available through MOTHER’s website and select MOTHER retail locations.

The post MOTHER x Amoeba Music Collaboration first appeared on Denimology.

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Following their debut collection, ROA and Wrangler return for a second collaboration, once again uniting Italian technical design with enduring heritage of American denim.

The collection features the Wrangler x ROA Denim Cargo, Denim Hooded Jacket, and Denim 6 Panel Cap. All pieces are available in two Owl colorways: Owl Dark and Owl Light.

Inspired by Edvin, a 26-year-old forestry teacher from Orsa, a small town in northern Sweden, as he prepares for a professional lumberjack championship. Rather than dwelling on the spectacle of competition, the collection reflects the discipline behind it. Training in the woods, maintaining tools, sharpening competition axes, recovery, travel, isolation, and the quiet repetition of daily practice. 

Orte Denim Cargo

Relaxed, straight-leg, high-rise cargo jeans in 100% cotton denim. The owl-camouflage pattern is paired with contrast embroidered rivets at the pockets and knees, plus Wrangler’s signature back-pocket stitching.

Volano Denim Hooded Jacket

A boxy, relaxed denim jacket with a hood, adjustable hem, shaped sleeves, roomy pockets, and a zip-and-snap closure. The washed cotton denim carries the same camouflage motif and collaborative branding.

Denim 6-Panel Cap

A washed denim cap that carries the camouflage print and ROA × Wrangler branding.

This collection is now available to shop for online at roa-hiking.com and on the Wrangler website. 

The post Wrangler x ROA – 2nd Collaboration F/W 2026 first appeared on Denimology.

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A.W.A.K.E. Mode’s Spring 2027 denim is unapologetic ’70s, rock-inspired, and experimental. Designer Natalia Alaverdian showed dramatic flares in medium and light washes, including denim embellished with silver rivets.

The collection also plays with the brand’s signature irreverence – unexpected proportions and garments that seem deliberately turned around or reconfigured.

Denim looks include:

Statement flares – exaggerated, ’70s-style jeans with a more theatrical silhouette than a classic bootcut.

Rivet-studded denim – light-wash jeans with silver hardware for a rock-and-roll finish.

A.W.A.K.E. Mode adds a more flamboyant option to Spring 2027 denim: oversized flares, vintage washes, and silver embellishment. It’s a stronger statement than minimal straight-leg denim, with a clear ’70s rock influence.

You can shop for A.W.A.K.E. Mode at Bergdorf Goodman and at farfetch.

The post A.W.A.K.E. Mode – Spring 2027 Denim Looks first appeared on Denimology.

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Raw Selvedge Jeans, Canvas Trousers, and All the Layers You Need in One Prize Pack

I’ve teamed up with Heddels, Sprezza, and Stridewise to give away seven pieces from Iron & Resin worth over $850. We’re talking a prize pack with enough gear for two full outfits.

One starts with raw selvedge jeans and an open shirt; the other leans into workwear with canvas trousers and heavier layers. Here’s how I’d put the pieces together:

The Selvedge Look

Start with the Rider Pant, a bootcut pair of raw selvedge jeans. Add the textured Bird Pocket Tee and wear the patterned Salton Shirt open on top. Jeans, tee, shirt—nothing complicated, but the cuts and layers give it that easy-going California feel.

The Workwear Look

Swap the jeans for the Canvas Double Knee Journeyman Pant, then pair it with the Stock Tee and the substantial Conejo Shirt worn as an overshirt. The duck-canvas Sanjon Jacket, with its contrasting corduroy collar, adds a final layer when the temperature drops.

Of course, you can style them however you want. The jacket looks right at home with the jeans too, and both shirts can work with either pair of trousers. Seven pieces leave plenty of room to make the combinations your own.

How to Enter

Entries are open from 19 to 26 October 2026. Just submit your email through Heddels using my entry link. Heddels will draw one winner on 27 October, and the winner will have 24 hours to confirm their details before Iron & Resin fulfils the prize.

By entering, you’ll be subscribed to the newsletters of all four participating publishers: Heddels, Sprezza, Stridewise, and Denimhunters. You can unsubscribe after the giveaway ends.

The post GIVEAWAY: Win an Iron & Resin Wardrobe Worth Over $850 appeared first on Denimhunters.

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Yes, low-waist bootcut jeans are a genuine Fall 2026 denim trend. The look combines a lower-sitting waistband with a tight fit through the hips and thighs and a subtle flare a bit above the ankles.

American Eagle Low-Rise Kick Bootcut Jeans ($41.97)

But you can also consider a low-waist slouch bootcut. Especially if you love relaxed and baggy jeans.

Bot styles, the fitted as well as the more relaxed, are totally trending

The 2026 bootcut taps into early-2000s nostalgia but feels more streamlined than the exaggerated flares of that era.

What makes the Fall 2026 version different:

The rise: low or low-mid, rather than the high waist that dominated many recent denim collections.

The leg: slim through the thigh, with a controlled bootcut—not a huge bell-bottom flare.

The wash: clean medium blue, vintage faded blue, and especially – dark indigo.

Our trend verdict is that the low-waist bootcut is one of Fall 2026’s more interesting alternatives to both oversized baggy and skinny jeans.

Good American Low Rise Bootcut Jeans ($110.99)

Levi’s Superlow Low-Rise Bootcut Jeans ($74.99)

rag & bone Kinsley Bootcut Jeans ($278)

Hollister Curvy Bootcut Jeans ($49.95)

Pacsun Low-Rise Baggy Bootcut Jeans ($42.22)

True Religion Becca Big T Flap Pocket Low-Rise Bootcut Jeans ($144)

The post Low-Waist Bootcut Jeans Are A Thing RN!! first appeared on Denimology.

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