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A T-shirt also uses a graphic similar to one of the rapper’s mixtape covers.

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Gucci Resort/Cruise 2027 marked Demna’s first Cruise collection for the house and introduced a dramatically more urban, commercial, and street-driven denim direction.

Staged in New York City’s Times Square, the show fused New York realism with Gucci luxury – oversized jeans, leather-heavy styling, washed denim, extreme flares, and exaggerated proportions dominated the collection.

{note from the editor: looks like Demna’s seriously going to bring his “oversized” – former Balenciaga – style back!}

This collection – widely referred to as “GucciCore,” is Demna’s attempt to rebuild a complete wardrobe of everyday essentials while retaining Gucci glamour.

The feel is that Demna moved Gucci away from the cleaner minimalism associated with the Sabato De Sarno era and back toward a more recognizable high-fashion streetwear identity. And, of course, with denim appearing throughout the show,

You can check out the best denim and leather looks from this collection in our gallery below.

The post Gucci Resort/Cruise 2027 Denim Looks first appeared on Denimology.

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The Louis Vuitton Resort/Cruise 2027 was one of the strongest luxury denim statements of the season.

Presented by Nicolas Ghesquière at the The Frick Collection in New York, the collection merged uptown polish with downtown streetwear energy — mixing tailored Parisian silhouettes with sporty American denim references.

A major inspiration came from a rare 1984 graffiti-covered Louis Vuitton suitcase customized by Keith Haring. Haring-inspired motifs and downtown New York references gave the denim pieces a gritty urban feel:

The discovery within the Louis Vuitton archives of a 1930s leather suitcase, radically reworked as a literal canvas by the American contemporary artist Keith Haring, connects Louis Vuitton to pop art. This chance encounter reemerges as a fundamental inspiration, a selection of Haring works featured across clothing pieces and accessories. In turn, these pieces again serve as canvasses, honoring Haring’s distinct artistic language and legacy.

And the good news is, Louis Vuitton has already begun rolling out Resort denim ready-to-wear online, including: Monogram denim overalls, Batwing denim jackets, wide-leg pleated jeans, asymmetrical denim shirts, and more.

The post Louis Vuitton Resort 2027 – Denim Included👖💙 first appeared on Denimology.

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The Iron Heart 634S Returns, My WL#2 Slim Fit’s Back on Pre-Order, and the Story of Rivets

A couple of jeans people have been waiting for are finally back this week.

Iron Heart has restocked the legendary 634S after months out of stock, and I’ve reopened pre-orders for the Weirloom WL#2 Slim Fit after the first run disappeared pretty quickly.

Plus, I’ve got a good Memorial Weekend deal from Gustin, and a little denim history lesson about the small piece of metal that essentially created blue jeans as we know them.

Iron Heart’s Most Iconic Jean Is Back

It took me years to work myself up to heavyweight denim. By the time I finally got my first pair of Iron Hearts—the 634S, their now-iconic straight fit in the brand’s famous 21 oz. denim—I’d already worn a lot of raw denim jeans. But this still felt like a rite of passage.

Before heavyweight selvedge became its own category, Iron Heart helped define it. The 634S proved that heavy denim didn’t have to feel like armour.

The formula is actually pretty simple:

• A regular straight fit inspired by the 1966 Levi’s 501
• Selvedge denim woven from double-twisted weft yarns in a looser weave that makes it surprisingly wearable.
• Built to survive basically anything.

More than two decades after it was introduced, it still feels like the benchmark heavyweight jean for a lot of people—and probably the pair most responsible for making heavy denim wearable beyond the hardcore niche.

This denim’s stubborn at first, no question. But the combination of the looser weave and the double-twisted weft yarns makes it far more wearable than the weight suggests. Once broken in, it becomes surprisingly comfortable.

Iron Heart has just restocked the 634S after it being sold out for months, and sizes will probably disappear quickly again.

You can find them here:

• Iron Heart International (the UK)
• Brooklyn Clothing Co. (Canada)
• Franklin & Poe (USA)
• Iron Shop Provisions (USA)
• Rugged Gentlemen Shoppe (Singapore)

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The DH Weekly is my weekly column with new stories, product picks, industry observations, and denim history.

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Weirloom Slim Fits Are Back on Pre-Order

Back in November, I launched the WL#2 Slim Fit jeans. Between the pre-orders and the small amount of extra stock I booked, most sizes disappeared pretty quickly.

Since then, I’ve had quite a few people asking when it would return. So I’ve booked another batch, and pre-orders are now open again.

Unlike the first run, this production is already confirmed. That means the stock numbers you see online are the actual quantities I have available with this batch, scheduled for delivery in mid-August.

The WL#2 is built on the same foundation as the original Regular Fit jeans:

• Italian selvedge denim woven on traditional shuttle looms
• cut and sewn in Portugal
• mid-rise top block
• easy sizing without guesswork

… just with a slimmer and slightly tapered leg.

I’ve also made a couple of changes for North American customers:

Starting with this production, Weirloom orders to the US will ship DDP (Delivered Duty Paid), which means I cover the import tariffs upfront. I’m also now offering free standard shipping on jeans to both the US and Canada.

Pre-orders are available now with 25% off the stock.

The Thinking Behind Weirloom

This might be a good place to explain what Weirloom actually is—and why I started making my own jeans after spending more than 15 years writing about other brands.

Denimhunters has always been about helping people understand jeans better: what matters, what doesn’t, how things fit, and why some pairs are genuinely worth the money.

And after years of handling jeans at every price point, one thing became increasingly clear to me:

Most people don’t want denim to become a hobby. They just want a really good pair of jeans.

The problem is that buying good jeans often becomes more complicated than it needs to be: confusing marketing, less than transparent pricing, difficult sizing, trend-driven fits, and products that either feel overbuilt for normal life—or underwhelming for the money.

Weirloom is my attempt to simplify that. The idea is not to reinvent jeans. It’s to make the kind of pair I think most people are actually looking for:

• quality denim
• a good fit
• honest production
• thoughtful details
• and pricing that makes sense

The jeans are made in small runs, produced in Europe, and built around long-term wear.

If you know all the denim terminology already, great. If you don’t, that’s completely fine too. The whole point is that you shouldn’t need a degree in denim to buy a pair of jeans you genuinely enjoy wearing.

And honestly, after writing about this stuff for most of my adult life, making my own jeans has been both terrifying and incredibly satisfying at the same time 😅

Gustin’s Memorial Weekend Sale Is Worth a Look

Gustin is running 40% off its Featured Stock section throughout Memorial Weekend.

That means these are not crowdfunding campaigns where you wait months for production. These are pairs already made and ready to ship.

Still, Gustin’s crowdfunding model is part of what makes the brand so interesting. Since 2013, they’ve built much of the business around producing based on actual demand instead of loading up inventory and hoping it sells later.

That idea was also part of the inspiration behind how I launched Weirloom last year and why I’m continuing to do pre-orders.

With another 40% off on top of Gustin’s normal Featured Stock pricing, some of these jeans become exceptionally good value for American-made selvedge.

From the Archive: Why Jeans Have Rivets

153 years ago this week, Levi Strauss and Jacob Davis received the patent for riveted workwear. A tiny piece of metal that ended up defining an entire garment.

The idea was simple: reinforce the points that kept tearing under heavy wear—mainly the pocket corners and the base of the fly.

Today, most people obviously don’t need rivets for durability anymore. But jeans without rivets still somehow don’t really feel like jeans.

I revisited the history of rivets this week in the Denimhunters archive, including how Jacob Davis came up with the idea, why Levi’s ended up owning the patent, and how this tiny detail became one of the defining features of blue jeans.

The post The Jeans That Made Heavyweight Denim Wearable appeared first on Denimhunters.

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Paris Hilton is the face of Old Navy’s “It’s Old Navy” Summer campaign. She stars in this campaign, including her iconic song “Stars Are Blind” as well as her famous catchphrases.

Also featured are her mother, Kathy Hilton, and other reality stars, including Ciara Miller and Rob Rausch.

“Paris Hilton is the perfect summer muse introducing our new campaign ‘It’s Old Navy’, celebrating the joy of summer and spilling the secret that great style is for everyone.  

It’s two icons coming together, Paris and Old Navy. She embodies so much of what we love: bold style and dressing for joy. I’ve known Paris since we were teenagers in New York. She is a fearless businesswoman and incredible mother, always true to herself, and confident” – Zac Posen, Old Navy creative director.   

“Old Navy has always had that nostalgic summer energy, and working with Zac Posen on this campaign made it even more special. He’s always understood style, fun, and how to make a moment feel iconic. I love that we got to bring that energy to Old Navy,” said Paris Hilton. “It was so much fun being with my mom on set shooting this together” she added. 

Old Navy summer is an homage to the brand’s heritage through the lens of American wardrobe staples: denim, tees, and fleece, and the ultimate summer must-have – the Old Navy flag tee.

This collection embraces lived-in authenticity and ease: Crafted denim with visible repair stitching, embroidered elements and applique details, and vintage-washed graphics that feel storied, sun-faded, and passed down.  

The “It’s Old Navy” campaign was directed by Ally Pankiw, styled by Natasha Newman-Thomas, and creative direction in partnership with Look. 

Old Navy’s summer collection is available now on its website and in stores.

The post Old Navy x Paris Hilton Ad Campaign first appeared on Denimology.

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Calvin Klein just launched “Jung Kook for Calvin Klein,” a limited-edition capsule collection created with the brand’s global ambassador and pop superstar.

And this is not the first time CK and Kook are working together – their collaboration actually dates back to 2023 when they collaborated on their first ad campaign. But this is their first fashion collaboration, which is built on the ambassadorship between the artist and the brand.

The capsule reinterprets the company’s signature essentials through Jung Kook’s personal style, combining established design language with what the brand describes as his rebellious aesthetic.

The men’s and women’s 20-style capsule draws on biker influences and Calvin Klein’s established design codes, with a focus on underwear and denim foundations.

Key silhouettes include a 90s trucker jacket, 90s straight fits, and low-rise baggy jeans, alongside graphic T-shirts, sweatshirts, and a racer jacket. Distressed denim details and racing stripe accents reinforce a worn-in aesthetic across the collection.

You can shop for this limited edition collection online on the Calvin Klein website as well in select CK stores.

The post Calvin Klein x Jung Kook Capsule Collection first appeared on Denimology.

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Today Lee® launched Kacey Lee, its first celebrity collaboration designed with eight-time Grammy Award winner Kacey Musgraves exclusively for Walmart.

Named after Musgraves’ first and middle names, Kacey Lee brings together Lee’s® heritage denim and Musgraves’ classic style for an expansive collection across multiple product categories. In addition to men’s and women’s denim bottoms and tops, the 100-plus piece capsule spans sleepwear, swimwear, accessories and pet items. 

“We are thrilled to work with Kacey and Walmart on this collection,” said Vivian Rivetti, global vice-president for Lee. “Lee has been providing denim staples and trend-relevant styles to Walmart shoppers for 30 years. This capsule is a new opportunity to showcase Lee’s craftsmanship and quality in silhouettes that reflect Kacey and will appeal to younger consumers. The collection feels fresh, modern – perfect for enjoying summer concerts – and it’s at a value that only Walmart can offer.”

The Kacey Lee collection launched shortly after Musgraves’ sixth studio album, ]Middle of Nowhere’, release. Lyrics and visual elements from that album and others are incorporated into tees, hats and other pieces. Nods to her Texas roots and Americana style are threaded throughout, resulting in a capsule anchored in Lee denim and workwear but featuring versatility and self-expression. It’s made to wear in the middle of nowhere and everywhere – on long summer days, at concerts, and time spent with friends.  

“The idea of this capsule excited me, not only because my middle name is ‘Lee,’ but because it feels very nostalgic. I grew up wearing Lee and I wear a lot of denim, vintage tees and workwear, so this partnership felt like a natural fit,” said Kacey Musgraves. “I loved collaborating on the designs and finding ways to incorporate my lyrics and elements of my personality. The goal is always to design pieces I would personally wear, and I know y’all will love it as much as I do.” 

The capsule features men’s and women’s fashion, accessories, and pet items, including denim, tops, dresses, swimwear, sleepwear, totes, bags, and lifestyle pieces. Key pieces include:

Women’s Bootcut Jean: This high rise bootcut features an all-over star pattern and bold red logo patch on the back giving these jeans an Americana nod that is perfect for wearing to your favorite concert or outing.

Women’s Dolphin-Hem Denim Short: This high rise denim short features a 2-inch inseam with a curved hem to highlight your curves and gives it a retro feel. Red stitching throughout and a bold red “Lee” back patch offer a pop of color.  

Women’s Denim Vest & Rider Denim Cheeky Short: A set made to wear together, the denim vest is slimmer to complement your shape with an adjustable back buckle to get the fit just right. In a classic mid-wash denim with silver custom buttons, it pairs perfectly with the Rider denim cheeky short. The 2.5-inch low-rise cutoff has a raw cuffed hem and surprise features – like a star-printed pocket pattern that peaks out at the bottom – as well as the custom red back patch and trim. 

Women’s Carpenter Jean and Cropped Chore Jacket: These pieces blend Kacey’s love of workwear and Lee’s heritage, featuring Lee’s iconic hickory stripe pattern. The jeans have a loose-fitting style with traditional carpenter details. The jacket is a more modern take with a cropped fit perfect for layering.  

Western Denim Shirt: Available in both men and women’s versions, this shirt balances today’s trend with Lee’s heritage. It features bold red contrast piping and timeless pearl snap closures in a soft cotton fabric.  

Men’s Bandana Printed Straight Jean and Workwear Jacket: Lee’s straight relaxed jean and utility jacket get a fresh look thanks to a subtle paisley print inspired by the classic bandana. Featuring Lee’s iconic denim details and pops of red in the trim and back patch. Also available in a solid denim. 

Men’s Carpenter Short and Jean in Hickory Stripe: Workwear styles ready to wear everywhere, these two feature a loose fit and a double-knee carpenter style in Lee’s iconic pattern. The short hits just below the knee for a modern take that pairs perfectly with a Kacey Lee graphic tee. Both styles also available in solid denim. 

Graphic Tees: From tank tops to baby tees, oversized and ringer tees, the tops in this capsule cleverly bring to life Kacey’s personal mottos and inspiration from Middle of Nowhere album with lyrics, images and sayings. Made to pair perfectly with denim bottoms. 

Swimwear: From bikinis to one-pieces, the swimwear is designed to complement the rest of the capsule, including male/female coordinated patterns. 

Accessories: Denim-inspired totes, handbags, hats with clever sayings and song lyrics, bag charms, belts and more – each piece is made to bring a fun Kacey Lee element to your day. 

Pet Accessories: Inspired by Kacey’s pup, Pepper, and designed to coordinate with fashion from the collection. Whether it’s a top, dress or even a tiny cap, these pieces will make your four-pawed family member ready for summer fun. 

“We’re proud to bring this exclusive collaboration to our customers as we continue to build Walmart as a destination for fashion, culture and self-expression,” said Ryan Waymire, senior vice president, adult fashion, Walmart U.S. “Our long-standing partnership with Lee, rooted in quality and heritage, combined with Kacey Musgraves’ distinctive voice and style, allows us to deliver a collection that feels both authentic and fresh. Together, we’re offering standout pieces that make incredible style accessible for customers—whether they’re shopping for everyday wear or their next summer concert.”

Starting May 19th, the collection will be available exclusively at Walmart and Walmart.com, launching in approximately 2,100 stores nationwide. Fashion ranges from $8-$42. Accessories and pet items range from $6 to $25.

You can shop for this collection here.

The post Lee® x Kacey Musgraves Spring 2026 Collab first appeared on Denimology.

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The Isabel Marant Spring/Summer 2026 collection wasa perfect continuation of the brand’s signature Parisian boho identity. Albeit with a rougher edge.

Denim centered on “intentional imperfection”. Like faded indigo, distressed embroidery, washed blues, slim worn-in jeans, and early-2010s Parisian cool revived through a softer, more lived-in lens.

Creative director Kim Bekker leaned heavily into the brand’s heritage denim language rather than futuristic experimentation.

One of the standout details was subtle embroidery running through distressed denim seams rather than heavy embellishment. The treatment looked handcrafted and intentionally aged.

We’ve noticed a lot of reds in this collection. There were red colored jeans, or light=wash jeans paired with red tops and jackets.

And lots of leathers in black and burgundy:

And last, but not least, there was definitely a tendency towards low or maybe lower-rise jeans.

Below in our gallery, you can have a look at more of the Fall 2026 key denim pieces:

You can shop for Isabel Marant on their website, at Farfetch, and at Nordstrom.

The post Isabel Marant Fall 2026 Lookbook first appeared on Denimology.

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