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The Lucky Brand × Coca‑Cola collection is a nostalgia-heavy Americana capsule built around vintage road-trip culture like Route 66 and retro Coca-Cola graphics.

“In a modern tribute to Americana style, this collection lives at the intersection of heritage and culture, where genuine confidence looks better than manufactured perfection,” Lucky Brand stated.

The denim pieces (the best part!) include a Coca-Cola Denim Trucker Jacket, a hero denim item featuring Coca-Cola embroidery, patches, and laser graphics. The vibe is reminding of vintage gas-station jackets!

And, definitely, the denim shorts made in a low-rise festival fit. The shorts feature frayed hems and Coke bottle embroidery on the back pocket.

The Lucky Brand x Coca-Cola capsule is available to shop for on the brand’s website.

The post Lucky Brand x Coca-Cola Capsule Collection first appeared on Denimology.

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Speakers included William P. Lauder, Danessa Myricks, Nata Dvir, Patrick Ta and more. 

DENIM and PATCHES sourced this post originally published on this site

This is a guest post by Nick English, founder of Stridewise—one of the web’s leading publications dedicated to quality boots, heritage menswear, and well-made everyday carry.

The Tiger Cub Economies Are Making Some Really Great Selvedge Jeans

Everyone wears jeans; some people want the best possible version of jeans, and most of them wind up looking at Japan.

Beyond their famous, culturally reinforced attention to detail, denim enthusiasts tend to buy Japanese denim because of the high concentration of brands using vintage shuttle looms, traditional and experimental dyeing methods, historically informed designs, and cutting-edge fabric science.  

But while Japan has been building its brand as a futuristic planet of the most advanced products imaginable, selvedge denim brands have been quietly sprouting all across the Tiger Cub Economies.

Why Southeast Asia Is a Selvedge Sleeper Hub

The old-fashioned selvedge denim we love is made on shuttle looms, and it’s a widespread misconception that all the world’s shuttle looms are in Japan. You probably already know that shuttle looms can be found in the United States, Italy, the UK, China, and elsewhere.

But there are dozens of brands in Southeast Asia that are making their own high-end raw denim jeans—many even make them with selvedge denim woven domestically. There are, in fact, plenty of shuttle looms in Indonesia and Thailand, and many brands dotted around the region are worn and loved by local enthusiasts.

You might have heard of a few Southeast Asian outfits—Thailand’s Piger Works and Indonesia’s Oldblue are relatively well known—but there are dozens of others that fly under the radar. 

Why aren’t they better known outside of their home countries? Sometimes it’s because of domestic economic policies that make exporting costly or impractical. This can cause many businesses to be more or less sealed from the outside world. 

But many Southeast Asian denim workshops go unrecognised by the international community of denimheads simply due to the expense and labour of marketing and selling to overseas markets. Reaching Western customers typically requires more staff, skills, and capital.

Here are nine Southeast Asian denim brands I think more people should know about.

Editor’s Note: This isn’t intended as a definitive list of every Southeast Asian denim brand. Instead, Nick has focused on labels he believes deserve more international attention right now—brands chosen for their originality, local influence, distinctive fabrics, or the role they’re playing in shaping the region’s growing selvedge scene.

FROM MALAYSIA

Raw Denim House

Modern workwear with local mythology woven in

Malaysia doesn’t currently make their own selvedge, but Raw Denim House use denim sourced from China and Japan to design, cut, and sew their jeans in the nation’s northeastern state of Terengganu.

RDH has managed to build a pretty distinct identity, selling both classic jeans and their own distinct patterns that include cargo jeans, double knees with diamond stitching, and “bush pants” with flap pockets on the thighs.

When I visited them, I was especially interested in the way they infused their designs with local mythology: some jeans had arcuates inspired by local interpretations of the monkey god Hanuman, others were decorated with their town’s mascot: the fighting rooster, once used to settle the area’s inter-kingdom tax disputes.

Raw Denim House are active on Instagram, which is probably the easiest way to follow new releases and special projects, though they also have a website.

FROM MALAYSIA

Marrow

Postmodern silhouettes and a fresh direction

Malaysia’s population of 35 million is relatively low for Asia, yet they absolutely dominate the Indigo Invitational. My point is that, especially on a per capita basis, Malaysia’s denim power deserves close attention. 

Marrow is so new that their collections have yet to be released, but they promise to be a unique fixture in Southeast Asia’s denim space with designs inspired by postmodern streetwear and quiet utility.

They’ve also built their own workshop in Kuala Lumpur’s Semua House with the intention of reviving the area’s traditional garmentmaking industry.

Helmed by London-trained designer Shaofen Seah, Marrow will release modern and roomy garments that wouldn’t be called “heritage” or “classic” in the same way as most raw denim brands, but their core principle is making clothes that move, evolve, and endure—ideas at the heart of any true denimhead enterprise.

At the time of publication, Marrow are still preparing their first releases, so their Instagram is currently the best place to follow the project and keep up with upcoming drops.

FROM INDONESIA

Oldblue

Heavyweight selvedge and one of Indonesia’s best-known denim exports

If you’ve heard of one Indonesian denim company, it’s probably Oldblue. 

The first Indonesian outfit to sell selvedge over 20 ounces in weight, they’re more likely than the other brands on this list to be found in foreign stores. Another way they’ve strengthened their visibility overseas is by collaborating with Japanese brands like Samurai and retailer Okayama Denim.

It makes sense, then, that they’ve got an unusually wide array of fits and an unusually cool website that does a great job of displaying their diverse range of heritage wear—even though it rarely reflects what you can actually buy. 

The product line is always changing, but they regularly sell heavyweight selvedge woven by Japan’s Kaihara, super slubby denim from Thailand’s Atlantic Mills, and all-Indonesian jeans made with selvedge woven in West Java.

Oldblue also stands out for securing the right to sell White’s Boots in Indonesia and for their range of heritage outerwear that’s rich in fabrics like wabash and duck canvas. 

(Website) (Instagram)

Oldblue’s website is one of the best organised in the region, though the constantly changing product lineup means not everything shown is necessarily available at any given time. They’re also active on Instagram, where new releases and collaborations tend to appear first.

FROM INDONESIA

NBDN

Batik details, sashiko patches, and constantly evolving fabrics

NBDN is based in West Java’s creative hub of Bandung, which is also home to Indonesia’s famous bootmaking scene.

They tell me their name stands for both “Not Branded’ and “Branded On,” to signify how one can take something “unbranded”—like soil and cotton—and create something that develops value, both as it’s turned into clothing and then as it’s worn and loved. 

Every pair of jeans boasts its own hand-sewn sashiko waist patch, and many of their models are named after mythical or endangered creatures.

Personally, I’m a big fan of when they integrate batik, a method of using wax to dye fabrics that has a powerful history in the region. You’ll sometimes find batik inside their jeans or on the sleeves of their jackets.

The lineup is ever-changing (they’re constantly selling out), but a visit to their headquarters revealed a range of garments that include purple weft selvedge, wabash canvas, and slubby stonewashes.

NBDN is available at Cultizm. Because the lineup changes so frequently and international availability can be limited, NBDN’s Instagram is probably the best place to keep up with new releases, though they also have a website.

FROM INDONESIA

Blue States

Fast-moving releases and heavyweight selvedge at unusually low prices

Blue States was brought to my attention by famed denim historian and designer Mohsin Sajid, who thinks they sell some of the nicest fabrics in the region.

They stand out as a brand founded by two brothers who belong to Indonesia’s longstanding ethnic Chinese minority, who some affectionately call Chindonesian. 

To the consumer, Blue States might stand out for their phenomenally low prices: their lineup includes 23 oz. selvedge jeans for 70 US dollars.

The brothers have used relationships with selvedge denim mills in both Indonesia and China to create an exceptionally fast and nimble business model, capable of creating and restocking product lines more quickly than many others in the area.

Sometimes, Blue States will also sell other items like military pants and a cool shawl-collar take on the denim jacket—a surprisingly common design choice in the region.

Blue States have both a website and an active Instagram, though, as with many brands in the region, availability changes quickly as fabrics and production runs come and go.

FROM VIETNAM

Copper Denim

Affordable raw denim, wabash, and military-inspired workwear

Vietnam is home to an enormous amount of denim production, including industry goliath Saitex and a Levi’s production plant in the northern Ninh Binh province. 

Raw selvedge denim doesn’t have a huge foothold in Vietnam, but Copper’s founder, Tu Pham, is intent on spreading its influence.

Sure, there’s no English on his website (you could try Google Translate and pray), but the extremely well-priced Copper Denim is the country’s most dedicated hub of raw denim, and Tu’s solid understanding of the space means they’re usually selling raw denim-adjacent favourites like sateen fatigues and wabash jackets.

If you’re curious to learn more about how mid-century Americana caught on in Vietnam, I visited them a couple of years ago and filmed one of their denim hangs.

Copper’s website is currently only available in Vietnamese, so their Instagram is probably the easiest way for international customers to follow new releases and get a feel for what they’re doing.

FROM THAILAND

Secret Island

Contemporary fits and experimental fabrics at lower prices

A sister brand (or perhaps sub-brand) of Piger Works, Secret Island is the newest brand on this list, so it’s all the more impressive that they’re making waves in Thailand’s bustling denim scene. 

Wisely launching with a contemporary wide fit in addition to the classic straight and slim ones that are more widespread in the region, Secret Island is innovative and significantly less expensive than Piger Works, releasing funky fabrics like anti-odour denim and perhaps their flagship: a super slubby brown denim called Sand.

Secret Island currently operates through their Instagram, which is where new releases and fabric experiments tend to appear first.

FROM INDONESIA

Craft Denim

Natural indigo and wildly textured handloomed denim

Of all the cool brands I’ve visited in Southeast Asia, Craft Denim left the strongest impression. They don’t make selvedge denim with pure indigo; they make handloomed denim with natural indigo. 

In fact, Craft only uses natural dyes, almost all of which have long histories of use in Central Java.

Earlier in 2026, they sponsored an enormous mangrove tree planting program in collaboration with a local school and the Indonesian Red Cross Society: mangroves are used to dye fabrics, and they help to protect local agriculture from erosion.

Combine all that with phenomenal textures and other funky takes on traditional favourites—like a Carhartt Detroit-style jacket made of handloomed sashiko—and you’ve got a truly singular company.

Craft Denim are active on Instagram, where they regularly share new fabrics, natural dye experiments, and one-off pieces that can be difficult to find outside the region.

FROM THAILAND

Simple & Raw

Perhaps my favourite Thai brand, I’m a huge fan of the complex images that often decorate the interior of their jeans, on pocket bags and yokes.

That said, it’s possible that I just like them because of how easy it is to use their (English language!) website: it’s easy to sort by fit (thanks for the ‘vintage’ option!) and by weight (some 25 oz. jeans are currently going for under $200). 

They’re not the cheapest brand in the region, but they’re becoming one of the most talked about thanks to the combination of impressive fits, farang-friendly website, and plenty of other workwear classics like canvas jackets, twill work pants with back cinches, pleated ripstop trousers, and herringbone twill baker pants. 

Simple & Raw have one of the easiest websites in the region to browse internationally, and they’re also active on Instagram, where new fabrics and releases tend to show up first.

This Denim Boom Is Bigger Than You Think

That’s nine brands from Southeast Asia that I’ve been looking at closely. But this list barely scratches the surface:

Sage Denim (Indonesia), Piger Works (Thailand), Nama (Thailand), Warpweft (Indonesia), Cheese Denim (Indonesia), and Sukajin (Malaysia) all deserve to be talked about, and I didn’t even touch on the one-man brands like Marimandi (Malaysia) and Selvedgework (Thailand).

I hope this overview served its purpose of making you more informed and more excited about this increasingly visible corner of the selvedge denim industry. This scene runs far deeper than a single article can cover, and I suspect we’ll be hearing a lot more about these brands in the years ahead.

The post 9 Southeast Asian Raw Denim Brands You Should Know About  appeared first on Denimhunters.

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White jeans used to be summer casual. But over the past years, they have certainly become a denim staple for every season.

And they’re replacing heavily distressed blue jeans for lots of denim people this season.

On a side-note: As for wearing white jeans in winter – just let me tell you there’s nothing more fun than pairing them with boots and heavy knit oversized sweaters. But that’s just to remind you how cool you can look in whites even when it’s freeing out.

Now back to this Spring and Summer whites.

The styling has changed completely from the old ultra-tight vacation skinny jean era. The new white denim mood is relaxed, polished, minimalist, and also somewhat more expensive-looking.

Key styles are the relaxed straight and wide-legs. But be aware of the fact that volume is controlled, not exaggerated. Very aligned with the broader Spring 2026 shift away from chaotic oversized denim.

Below you can find our team’s favorite white jeans available to buy right now. We hope you find your new white BJF (Best Jean Forever) right here – let us know:-)

Joe’s Jeans The Lou Lou Low Rise Wide Leg Jeans ($188) – also avialable in petite

DL1961 Bella Mid-Rise Slim Bootcut Jeans ($239)

Isabel Marrant High-Waist Fringe Embroidered Striaght Jeans ($860)

Gap Mid-Rise Relaxed Straight Jeans ($89)

Arket Bloom Barrel Jeans ($124)

R13 Cuffed Crossover Jeans ($595)

The post White Jeans – Our Favorite Denim Staple first appeared on Denimology.

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The Spring/Summer 2026 PURPLE BRAND campaign, named “The Neighbor”, is all about elevated denim, very relaxed tailoring, and statement essentials built for the season ahead. The brand explored the collection through the latest campaign imagery featuring the pieces shaping Spring/Summer 2026.

Shot by photographer Kaito, the campaign builds towards a multigenerational family portrait, reflecting PURPLE’s expanding universe.

Purple Brand is interesting because it’s resisting the broader denim shift. Most denim brands are moving toward quiet luxury, cleaner washes, and more tailored fits.

But PURPLE is doubling down on distressed denimm, stacked silhouettes, flashy texture, and statement jeans. They are standing firmly on the experimental/luxury streetwear side of 2026 denim. PURPLE BRAND still believes denim should look loud and rebellious, nightlife-coded.

You can have a look at some of the best campaign images in our gallery below.

PURPLE BRAND’s newest collection from this campaign is available to shop for on their website.

The post PURPLE BRAND Spring/Summer 2026 Campaign first appeared on Denimology.

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Affiliate disclaimer: We work with most brands and retailers featured and earn commission on purchases.

Roundup of Tees Worth Wearing: From Whitesville and Warehouse to Wonder Looper and Weirloom

At some point, people who care about clothes stop chasing statement pieces and start obsessing over the things they wear every single day, like the T-shirt.

There’s this Danish comedy sketch where a guy wished for a white T-shirt, got one, but is deeply frustrated and wants to return it because it’s not exactly “the right white T-shirt.” Still cracks me up—mostly because I’m exactly like that.

Before we get into this week’s T-shirt rabbit hole: quick reminder that the SOSO Brothers giveaway for a pair of custom-made 20 oz. Ghost Double Black jeans ends on Monday. If you haven’t entered yet, now’s your chance—do it here.

When a Basic Stops Being Basic

Spring and summer are T-shirt season. We wear tees all year round, of course, but this is the time of year when they stop being a layer underneath something else and start carrying the whole outfit on their own. And that means all the little details suddenly matter even more.

Brands like Whitesville, Samurai, Wonder Looper, and others are making tees that we genuinely obsess over—not because they’re flashy, but because they become part of our daily uniform. And while they last for years, eventually you need new ones.

Maybe your favourite white tee has gotten one stain too many. Maybe the collar has finally given up. Maybe you just want a different fit, a new colour, or—if you really want to go crazy—a brand you haven’t tried before.

Below are some of the T-shirts I think are worth checking out right now—from affordable Japanese two-packs to heavyweight loopwheel obsessions, and my own take on the everyday tee.

Whitesville Tees (2-pack)

There tees are loopwheeled, have true vintage style, and a slim fit, at a price that’s hard to beat.

GET THEM HERE!

Samurai 2-pack

Slim-fitting and soft, these loopwheeled tees offer premium Japanese quality in a handy two-pack.

GET THEM HERE!

Warehouse 4601 Tee

Light, slubby, and ultra-breathable, Warehouse’s signature loopwheel tee is super easy to wear.

GET ONE HERE!

Flat Head TKC-001 (9 oz.)

Built like armour, this loopwheeled heavyweight tee blends vintage details with legendary longevity.

BUY ONE HERE!

Iron Heart IHT-1610L

The IHT-1610L nails the sweet spot: loopwheeled comfort, dialled-in proportions, and Iron Heart’s trademark build quality.

BUY IT HERE!

Real McCoy’s MC19010

A 7 oz. loopwheeled tee with vintage athletic styling, reinforced details, and a trim fit. Classic, durable, and made in Japan.

GET ONE HERE!

Strike Gold Loopwheeled

This slubby loopwheeled tee is exceptionally soft, features a triple-stitched collar that might make it last forever, all in a classic fit.

BUY IT HERE!

Studio D’Artisan Suvin Gold

Made from ultra-rare Suvin Gold cotton, this Japanese tee offers an exceptionally smooth handfeel and dense, low-tension fabric.

GET IT HERE!

Wonder Looper’s Suvin Gold Tees Are Back

If you’ve spent any time looking into premium T-shirts lately, you’ve probably come across Wonder Looper.

Their heavyweight Suvin Gold Tsuriami are developed exclusively in collaboration with Redcast Heritage, and they’ve built a loyal following, so new batches disappear fast.

Redcast has just announced a fresh restock in four colours: Ecru, Black, White, and Heather Grey.

What makes these tees so interesting is the combination of dense loopwheel-knit construction and ultra-soft Suvin Gold cotton. They’re knitted slowly in Wakayama on traditional tsuriami machines, which gives the fabric a dense yet breathable feel that’s difficult to replicate on modern high-speed equipment.

Unlike most loopwheeled tees, Wonder Looper also uses side seams to create a more modern and consistent fit, especially across larger sizes. That makes them feel a bit less “vintage tubular tee” and a bit more wearable for people who don’t necessarily want the old-school silhouette.

According to Redcast, this batch also comes with updated measurements compared to previous releases, so it’s worth checking the size chart carefully if you bought one from the first run.

If your summer T-shirt rotation could use something top-shelf, this is one of the more interesting releases out there right now.

SOSO Brothers 11 oz. Heavyweight Knit Tee

If your idea of the perfect T-shirt leans more “built like a sweatshirt” than “light summer layer,” SOSO Brothers has something worth a look.

Their 11 oz. heavyweight knit tee is made from dense 365 gsm Australian cotton jersey with a structured feel that’s much more substantial than what most brands call a T-shirt these days. It’s rugged, simple, and clearly designed with durability first.

Construction details are straightforward but solid: classic crew neck and a dense single-knit jersey that should soften and develop character nicely with wear.

They’re available in seven colours, and you get offer 50% off every additional tee you add after the first one. The best part is you don’t have to wait, because unlike SOSO’s jeans, shirts, and jackets, the tees are in stock and ready to ship!

For anyone who thinks most modern tees feel too thin, too soft, or too disposable, this one goes in the opposite direction.

My Own Version of the Everyday Tee

After years of trying different tees, I eventually ended up wanting something slightly different from most of what was out there.

The WL-T from Weirloom is basically my attempt to make the kind of T-shirt I reach for most often: substantial but easy to wear, clean-fitting without being tight, and made a 30-minute drive from where my jeans are produced.

It’s made in Portugal from 220 gsm organic cotton jersey, with a casual fit and a slight taper through the body. No loopwheel construction, no exaggerated vintage fit—just a straightforward everyday tee designed to pair well with jeans and hold its shape over time.

And yes, it’s also available as a two-pack. Because once you find the right T-shirt, one usually isn’t enough.

From the Archive: The Best Loopwheeled T-Shirts

Several of the tees featured above are loopwheeled, which is part of why they’ve become so desirable among denim and heritage enthusiasts.

Loopwheeled T-shirts are knitted slowly on old circular machines that produce tubular fabric with no side seams. The result is usually a denser, softer tee with better shape retention—and often a higher price tag.

A few years ago, “loopwheel” was still one of those niche terms mostly discussed on forums and Reddit threads. Now, catalysed by The Bear, these heavyweight tubular T-shirts have become a category of their own. I get why, it’s not just hype.

I’ve published a full guide to what I believe are the best loopwheeled T-shirts, including closer looks at Whitesville, Iron Heart, Warehouse, The Flat Head, and more.

I break down the differences in fit, fabric, weight, texture, sizing, and construction, along with why so many denim and heritage enthusiasts end up obsessing over them.

If this week’s issue has pulled you deeper into the T-shirt rabbit hole, this is a good place to continue:

The post Why Denim Guys Obsess Over the Right T-Shirts appeared first on Denimhunters.

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The other day, I was out with a friend who’s an ex-model and definitely in the very tall category. And of course, extremely long legs! And she was wearing a pair of jeans that actually covered her ankles.

And when I mentioned that fact to her, she told me about the difficulties she has had finding jeans that were actually the right length for her.

Yeah, for tall women, the biggest denim problem in 2026 is still about jeans that almost fit… until your ankles are freezing.

We feel you. We have been getting many inuiries about longer inseam jeans. An eternal struggle for those of you who became tired of the “excuse” of well, ankle lenght jeans. If you get my point. Tall ladies do have the right to be fashionably denim-clad as well. Like in wide-legs or bootcuts.

So we did our work and found some amazing options of trending jeans featuring longer inseams.

Below you can find our picks for the trending three denim styles which are on everyone’s radar right now.

Wide-Leg Jeans -The strongest category for tall women right now, because the longer proportions actually work in your favor.

Reformation Bex Super Stretch High-Rise Jeans ($179) – also available in a darker wash

rag & bone Featherweight Sofie High-Rise Jeans ($201)

Banana Republic High-Rise Lightweight Palazzo Jeans ($140) – available in three washes

Bootcut Jeans – Tall women can wear flare jeans better than almost anyone because the line elongates naturally.

Madewell The Tall Relaxed Bootcut Jeans ($148)

Good American GOOD Classic Bootcut Jeans ($168) – available in six different washes

7 For All Mankind Original Bootcut ($228) – also available in a darker blue

Straight-Leg Jeans

Victoria Beckham Julia Stretch Jeans ($690) – available also in extra long (35.5″/ 90cm)

Paige Stevie Straight Jeans ($259) – available in eight different washes

AYR The Secret Sauce ($255) – available in seven different washes

The post Spring 2026 Denim Suggestions For Tall Ladies first appeared on Denimology.

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On the occasion of the 2026 denim collection, Diesel unveils the Royal D, the new seasonal denim campaign conceived as a set of official state portraits.

The visuals convey the enduring relevance, grandeur and evolution of denim through the lens of Diesel’s signature wry humor. The campaign’s sitters are members of the Diesel royal family, a multi-generational denim dynasty diverse across age, gender and ethnicity.

The Royal D is the latest in the ongoing visual collaboration between creative director Glenn Martens and art director Christopher Simmonds, who continue to explore the tension between irony and sincerity, nonconformity and inclusivity. Photographed by Johnny Dufort, the portraits capture the powerfully mutable nature of denim . At once aristocratic and democratic, traditional yet entirely modern.

A new image of denim aristocracy is envisioned, transforming the house matriarch, patriarch, children into elegant, unconventional figures. Care was taken to include the family’s beloved dogs, a bull terrier and a pug. Modern photography references the long tradition of painted portraiture, exemplified by the backdrop of grand salons and classical furnishings. Regal gestures and conservative makeup and hairstyles contrast with dazzling new denim outfits.

Diesel denim in classic shades of blue constitutes the official court attire. Members of the house wear full denim looks drawn from Made in Italy, a new capsule that fuses Diesel’s heritage denim with innovation. Selvedge and vintage denim washes lend a sense of timelessness to the portraits while transmitting an affection for Italian denim craftsmanship.

Summer Low Waist and Biker Belt detail redefine the waist, capturing a willingness to defy tradition while remaining loyal. Key denim styles that evoke the pomp and power of the house include extra-wide leg and barrel fits, including the D-Macro and the newly launched D-Khelz. Cropped denim jackets complement the new proportions.

For accessories, the Diesel dynasty has traded the orb and scepter of traditional monarchs for the new handbags of the season: the D-Line is a denim interpretation of the classic hobo accented with an Oval D buckle, and the 1DR is rendered in crystal-embellished denim befitting a queen.

The new D-One bag, crafted in slouchy but sturdy leather with multiple-buckled belt straps, makes its debut. Unveiled during the Fall/Winter 2026 show, the design will be available starting from August 2026.

The Royal D family portraits reframe contemporary freedom, self-expression and individuality as the distinguishing virtues of the highest social order. Tradition is subverted and identity is fluid, unapologetic, and entirely one’s own.

You can shop for this collection here.

The post Diesel x Royal D – A “Royal” Ad Campaign! first appeared on Denimology.

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