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Whether you’re a beginner or a pro, these bestselling brush sets will help you achieve camera-ready results.

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The Duchess of Sussex is reportedly making her TV comeback.

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We’ve already mentioned several times that the iconic denim brand Lee® was one of James Dean’s favorites. And today Lee is making us remember another movie star, long gone, but never forgotten….

Lee® celebrates Marilyn Monroe’s 100th birthday with a capsule reimagining her most famous looks.

The Lee x Marilyn Monroe Collection is a limited-edition capsule celebrating one of Hollywood’s most enduring icons. Created in honor of Marilyn Monroe’s 100th birthday and available to fans around the world, the collection reimagines some of her most recognizable looks.

The collection is inspired by images of Marilyn wearing Lee’s iconic Storm Rider jacket, photographed by Eve Arnold on the set of her final film. These famous photos have informed everything from the trims, labels, and graphics to the campaign creative and of course, a new version of that jacket.

“The photos of Marilyn in the Storm Rider jacket have inspired Lee for decades. Her natural beauty and strength shine through as does the timelessness of denim. Our goal for this collection and campaign was to capture the essence of Marilyn’s aesthetic and the styles she made famous through a modern Lee lens. It’s a reimagining, not a replication and it will excite our consumers and her fans around the world,” said Vivian Rivetti, Vice President of Global Design, Lee.

Like Marilyn, Lee has stood the test of time. The capsule honors a shared legacy rooted in authenticity, individuality, and timeless style, celebrating the confidence, glamour, and grit that defined Monroe and continues to inspire the Lee woman today.

“For a century, Marilyn Monroe’s influence has shaped film, fashion, and pop culture,” said Dana Carpenter, Executive Vice President of Entertainment, Authentic Brands Group, owner of the Marilyn Monroe estate. “The Lee x Marilyn Monroe collection thoughtfully celebrates her enduring style through iconic archival inspiration while introducing these timeless designs to a new generation of fans.”

In addition to the Storm Rider, the collection includes dresses, jeans, and tops. Size range is 24-34 for bottoms, XS-XL for other apparel. Premium fabrics, exclusive trims and palette, custom labels, signature lip embroidery and archival photography make the collection a wearable tribute to Marilyn’s lasting impact.

You can check out and shop for the complete collection here.

The post Lee® x Marilyn Monroe Capsule Is So HOT♨️ first appeared on Denimology.

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A Legendary Raw Denim Is Going Away, Plus More News About Japanese Denim

I could as well have called this the “Japanese denim issue.”

One brand known for made-to-order jeans and an unusually broad range of fabrics is bringing back Japanese selvedge. 

Another—that I often call the heavyweight champ of Japanese denim—is saying goodbye to one of its most iconic fabrics. 

And then there’s a quick update from my own brand that might clarify what I mean when I say that it starts with “Made in Europe.”

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SOSOBROTHERS Returns to Japanese Selvedge

Japanese denim was part of the Swedish made-to-order jeans maker’s story from the beginning. But as the brand grew, the range expanded in new directions, and Japanese selvedge slowly disappeared from the lineup.

Now it’s back in the mix. But this isn’t simply about adding new fabrics—it’s about reconnecting with one of the influences that shaped the brand in the first place.

I spoke with founder Johan Blom about why Japanese denim matters so much, what’s changed this time around, and why this return is about more than just a fabric drop.

An Ode to Iron Heart’s Ultra Heavy Raw Selvedge

UHR has always stood apart from the rest of Iron Heart’s denims. It’s not sanforized. It isn’t one-washed. It’s loomstate, shrink-to-fit; selvedge in its purest form. After more than 15 years in the lineup, Iron Heart has announced that this latest restock will be the final one.

The story behind UHR is almost as interesting as the denim itself. Haraki-san was experimenting with a new fabric when a mistake in his calculations resulted in something completely different from what he had planned.

It’s woven at a tiny family-run mill in Japan with just two looms capable of producing this denim. Limited production has always been part of the story, and this is the last chapter.

Iron Heart has been dropping it in different fits since April. Now the final fit arrived, and many sizes are already gone—the 634 straight is already sold out (on Iron Heart’s own site), but there’s still some stock left in other fits.

I’ve worn the UHR myself. I got it in the 888 fit when the denim was last available. At the time, I remember thinking it was almost too much denim—and honestly, I still think the red selvedge ID is a little too fat for my taste 😅

But that’s also part of what makes UHR special. It has a personality of its own. It was never designed to be an easy, middle-of-the-road denim, and I think that’s why it’s earned such a legendary reputation.

If you’ve ever wanted to experience UHR for yourself, this is your last chance.

Things Worth Your Attention

There’s been no shortage of new releases and restocks lately, but I may have gone a little overboard in the last couple of issues. So I’m trying something simpler here: one product, one reason to buy it.

• Gustin’s Double Black heavyweight denim – A 21 oz. double-black selvedge with a dense heavyweight weave.
• Samurai’s Kanoko Aimadara selvedge – A brown selvedge collection inspired by historical military denim.
• Momotaro’s Botanical Dye Series – Naturally dyed selvedge denim in moss khaki and bamboo charcoal.
• SOSOBROTHERS’s Indigo Hickory Stripe Denim – A workwear-inspired drop built around 10 oz. hickory stripe denim.
• KATO’s New Raw Denims – Two new raw options: one grey-black and one indigo.
• White’s Boots x Franklin & Poe – A low-oxford collaboration built on White’s Northwest last.

I’m curious what you think about this format. Are roundups like this one useful? Would you rather see more or less of it? Let me know—I’m always trying to make the Weekly more valuable for you.

Building a Denim Brand

The behind-the-scenes of working on Weirloom.

Making Room for Weirloom in the Weekly

Weirloom grew directly out of everything I’ve learned through Denimhunters. But I’ve been treating it as something completely separate—as if I needed to apologise every time I mentioned it.

The DH Weekly is where I share what I’m working on, and while Denimhunters is obviously a huge part of that, it’s not the only thing I do.

Over the past year, a big part of my story and life has been building my own jeans brand. Going forward, I want to share more of what happens behind the scenes. Like a journal of building a jeans brand.

I won’t bore you with every little detail, but if I’m going to realise the plans I have for Weirloom, there will be plenty of interesting moments along the way—the exciting ones, the frustrating ones, and probably a few that don’t go according to plan.

I Can’t Build This Brand Alone

My friend and mentor Henrik Brund has told me several times that I need someone to help with sales for Weirloom. It looks like I might’ve found that person.

This goes back to something I’ve been thinking about since I started the brand. One of the biggest decisions I’ve had to make with Weirloom is whether to build a direct-to-consumer brand or try to get the jeans into shops. Because those are two very different models.

With wholesale, the shops that sell your products need to make money, which means you need to add a margin. But don’t be fooled; selling direct-to-consumer isn’t without costs either. You need to invest in marketing, so-called “customer acquisition,” shipping, and everything else that comes with building a brand.

In the end, I decided that wholesale was the right path for Weirloom. Not because I want to be everywhere, but because I believe the right stores can introduce the brand to people who would never discover it through my own channels.

Since my first trade show in January, it’s been blatantly clear to me that I really do need someone to help with wholesale.

I love working on the product, telling the story, building the brand. Sales is a different skill set. And if Weirloom is going to become what I believe it can become, I need help from someone who knows sales.

So when I was approached by someone with two decades of experience doing wholesale at serious scale—who had already bought a pair of the First Edition jeans and shares my vision for what Weirloom can become—it felt like the perfect match.

We’re still in the getting-to-know-each-other phase, but it feels like one of those moments where the pieces start coming together.

Weirloom Doesn’t Stop with “Made in Europe”

I’ve said many times that “it starts with Made in Europe”. I guess the image above explains what I mean about that.

From the Archive: My Guide to Japanese Brands

When I introduced this section of the Weekly, the idea was to bring back some of the stories that were published way before I started this column slash newsletter. But it also works for something else: pieces that aren’t necessarily years old, but are worth revisiting because they help tell the story.

That’s the case with my guide to Japanese denim brands. I published it in April, but I thought it was worth including again in this issue.

The guide covers all the Japanese denim brands you should know, from the big names that helped shape the scene to smaller labels doing interesting things with fabrics, fits, and construction.

If you’re looking to understand the Japanese denim landscape—or just wondering where to start—this is my guide for just that.

The post We Knew It Was the End, But Saying Goodbye Isn’t Easy appeared first on Denimhunters.

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This Fall, Gap unveils “Denim on your own,” its Fall 2026 campaign starring musician Malcolm Todd and actress Inde Navarrette.

Set to Malcolm Todd’s original rendition of Robyn’s iconic anthem “Dancing on My Own,” created specifically for this campaign, Gap brings together two rising talents from different creative worlds. United by a shared confidence but distinct in their perspectives, the campaign showcases Malcolm and Inde alongside GapDenim as a canvas for their creativity and personal style.

With this campaign, Gap is ontinuing its legacy of championing emerging artists, Gap brings music and style together to celebrate Gap Denim and individuality.

“For this campaign, we didn’t simply ask Malcolm to cove ‘Dancing On My Own,’ we asked him to reinterpret the song through his own perspective,” said Fabiola Torres, Chief Marketing Officer of Gap brand.

“That same spirit of making something your own defines GapDenim. A collection designed to help people find the fits and styles that feel uniquely theirs. It’s how Gap has connected with culture for generations, and how we continue to inspire originality today.”

The video, directed by Tanu Muiño, with creative direction from Calvin Leung, Head of Gap Brand Creative, sees Todd break free of the boundaries of a bright white room, standing on his head and doing the robot in the company of one of the hottest Hollywood stars of the moment: Obsession’s Inde Navarette, each wearing their own Gap ensemble. 

You can shop for the clothes from this collaboration on the Gap website.

The post Gap x Malcolm Todd – “Denim On Your Own” first appeared on Denimology.

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Baggy jeans are not really “out” for Fall 2026. A better way to describe the shift is that the extreme, super-slouchy baggy jean is losing its dominance, while relaxed, elongated and more controlled versions are still very much relevant.

What’s really changing for Fall 2026:

1. Baggy → “baggy but cleaner”
The newest silhouette sits somewhere between baggy, wide-leg and straight-leg. The emerging shape as roomier than straight jeans but slightly more tapered than the very loose styles that dominated the previous seasons. The key is longer hems and less balloon-like volume.

2. The exaggerated 2024/25 puddle jean is cooling off
This is where the “baggy is out” narrative comes from. The giant, ultra-low, ultra-wide jean with enormous volume isn’t the freshest interpretation anymore.

But that doesn’t mean the entire relaxed category disappeared. “Baggy skinny”is probably the most important evolution if you’re tracking the direction of denim.

And – there’s something else. It seems that there’s a lot of low-rise “on the rise” again! But more about this in another feature coming up soon – stay tuned here @Denimology.

Abrand ’99 Lace=Trim Low-Rise Baggy Jeans ($128)

Damson Madder Baggy Wide-Leg Jeans ($190)

AGOLDE Low-Rise Baggy Jeans ($268)

DL1961 Baggy Wide-Leg Low-Rise Jeans ($269)

Acne Studios 2023 Super Baggy Fit Jeans ($850)

GANNI Jeans in Laopard Print ($142)

PacSun Ultimate Low-Rise Baggy Jeans ($64.95)

The post Baggy Jeans – “In” Or “Out” This Fall?! first appeared on Denimology.

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J.Jill just launched a new influencer-led denim campaign, pairing a multigenerational group of fashion creators with real women to style the brand’s expanded, fit-first collection.

Through a partnership with a select group of multigenerational fashion creators and industry stylists, the campaign unveils a new era of denim at J.Jill – celebrating the collection’s versatility and foundational role in any wardrobe.

The expanded assortment builds on the success of J.Jill’s bestselling jean, the Authentic Fit Slim Leg, offering new fits, leg shapes, fabric blends and washes. The collection now also includes the Modern Fit assortment, a true mid-rise fit launching with straight, wide and flare styles, offering customers even more thoughtfully designed options to suit their preferences and lifestyles.

Crafted from J.Jill’s signature stretch denim with a soft, lightweight feel, the assortment is designed with a range of body types in mind, including petite, misses and plus sizes, with silhouettes and proportions that reflect the individual needs of customers.

“At J.Jill, we understand that finding the right pair of jeans can feel overwhelming and that great fit looks and feels different for every woman,” said Kimberly Wallengren, SVP, CMO, J.Jill. “With the expansion of our denim assortment, we’re offering more silhouettes and fits designed to offer confidence, comfort and effortless style. By pairing this collection with multigenerational, creator-led styling inspiration and in-store denim fit specialists, we’re bringing a more personal and approachable denim experience to our customers.”

A multigenerational group of influential fashion creators are featured in the campaign, including:

• Lucy Hernandez (@lucyswhims)
• Tomeka Crowe Cherry (@cherrypickedstyle)
• Veronica Levy (@lombardandfifth)

These and other influential fashion voices will create additional social content showcasing real women in J.Jill denim. The campaign will appear across J.Jill’s stores, e-commerce site, digital channels and direct mail.

The J.Jill Authentic Fit and Modern Fit denim collections will be available in-store, online and via catalog, with price points ranging from $89 to $119.

The post J. Jill F/W 2026 Denim Ad Campaign first appeared on Denimology.

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What to Look for in a Well-Made Pair of Jeans

Expensive jeans aren’t hard to find. Figuring out whether they’re actually better made can be much harder.

Because you also pay for brand name, marketing, distribution, retail margins, and all the other things that happen between making a pair of jeans and getting them onto your legs.

That can make quality difficult to judge from the price tag alone. This week’s main story is about how to look past that and judge the jeans themselves—a truly valuable lesson.

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This Week at Weirloom

It’s been a while since I shared an update on what’s happening with Weirloom. And if you’re new to the Weekly, you might not even know that I launched my own jeans brand last year. So here’s what’s been happening lately.

Is Weirloom a “Selvedge Brand”?

A few weeks ago, Bryan announced that I’m back on the judging panel for this year’s Indigo Invitational. In the post, he described Weirloom as “his selvedge denim brand,” which got me thinking; because I don’t see Weirloom as a “selvedge brand.”

From the beginning, my ambition has been to build something that can scale, and eventually become what I do for a living. I’ve said several times that I didn’t start Weirloom to get another hobby 😅

Selvedge is the obvious place to start for me. After nearly two decades of working with and writing about selvedge jeans, of course that’s where I start. But what I really want is to take everything I love about the top-shelf jeans—the quality, the details, that they’re made to last—and make that available to more people.

Eventually, this will very likely mean you’ll see non-selvedge Weirloom jeans. Shocking? Maybe. But don’t say I’m not honest and open about it 😇

The WL#2 Restock Is Here

The real Weirloom news this week is more straightforward: the WL#2 Slim Fit—made from Italian selvedge denim—is back in stock, and pre-orders have shipped.

I opened the pre-order back in May with an expected shipping date of August 13, and I got them out right on time. A few sizes are already gone, but most of the size range—from 28 to 40, including 35 and 37—is now back on my shelves and ready to ship to you.

Since they’re now “in stock”, the pre-order pricing is over. That means these are back at the regular price of €200, or the equivalent in your currency.

For a pair of made-in-Europe selvedge jeans with many of the quality signs that I look for in a well-made pair, I still think that represents good value for money.

Speaking of signs of quality in jeans, that brings me rather neatly to this week’s main story.

What Are You Actually Paying For?

A higher price doesn’t automatically mean better jeans.

Most of the time, you’re paying for better denim, better construction, better hardware, or better manufacturing. But you’re paying for a brand name, marketing, distribution, or the fact that the jeans are hanging in a very nice shop.

Back in June, Bryan wrote a guide to the eight signs he looks for in a well-made T-shirt. Then, while I was on holiday for most of July, he did the same for jeans—and that guide is now live.

The new guide covers 11 “checkmarks” you can actually inspect yourself—from selvedge denim and chain-stitched hems to pocket bags, belt loops, hardware, and the extraordinarily rare one-piece fly.

It’s not that your jeans have to have all these details. A flat-felled inseam isn’t automatically better than an overlocked one. Cotton thread is more authentic, but less durable. And some of the best jeans in the world don’t have a one-piece fly.

The point is to understand what these details tell you about the jeans in front of you—and whether the price reflects the product itself. Once you know what to look for, good jeans leave plenty of clues.

Things Worth Your Attention

The drops keep dropping, so here’s a week’s worth of restocks and releases for you—the highlights of what landed in my inbox since the last issue.

Brave Star Is Gearing Up for Heavyweight Season

There’s a lot going on here, but the star of the show is the new 23 oz. Colossus, a special Kaihara selvedge that Brave Star bought the entire available lot of earlier this year.

It’s woven in an unusual heavyweight 4×4 construction rather than the usual 3×1, packing more yarn in both directions. But because it’s long-staple yarn, all that mass has a surprisingly supple hand despite the hefty 23 oz. weight. It’s currently available on pre-order, expected to ship at the end of September.

The other heavyweight release is the 21.5 oz. Reaper Heritage in black. It’s a left-hand-twill selvedge with a black warp and white weft. That combination gives it a much more traditional black-denim look than black-on-black, and it’s available in True Straight and Slim Straight.

There’s plenty beyond heavy jeans too. The 12.5 oz. Sawtooth Wabash snap shirt is a first-time combination, limited to 75 shirts; the 13 oz. Ironside Brownstone jacket is a 50-piece drop; and the Mojave Western Cut has been done in 13 oz. herringbone, with 72 pairs in the first run.

Also worth a look: the Sawtooth Shadow shirt in 12.5 oz. stretch selvedge, a herringbone restock across four jeans fits, and the Glory Days yarn-dyed indigo T-shirts.

… or shop the pre-orders, currently including the 23 oz. Colossus and the Sawtooth Wabash.

Franklin & Poe Starts Flannel Season with UES

The first fall delivery from UES has landed, bringing back the slubby flannels they relaunched last year after a decade-long hiatus, alongside a couple of double-gauze shirts.

My pick is the 502655 Slubby Flannel Shirt in navy (the one Andrew, on the right, wears). At 8.8 oz., it’s lighter than the heavy flannels UES is probably better known for, which makes it closer to an all-year option than a true winter heavyweight. 

The heavily slubbed yarns and lightly brushed finish give it that nappy, textured surface I like, and it’s finished with acorn pockets, cat-eye buttons, and a selvedge-ID gusset at the hem. It’s also available in brown and green.

Cultizm Gets Two New Greencast ONIs

Two new ONI fits have landed in the brand’s 15 oz. Green cast selvedge: the 200-GC15 Wide Straight and 622-GC15 Relaxed Tapered.

The colour is what makes this denim really interesting. After rope dyeing the warp with indigo, ONI gives it a yellow-toned sulphur finish, shifting the denim towards that distinctive greenish blue. As the indigo fades, that undertone should become increasingly visible.

Also arriving is Kaptain Sunshine’s first FW26 drop, including a new 5P Straight Denim in 13.5 oz. San Joaquin cotton selvedge, alongside the matching Tracker jacket.

Cultizm also has two new washed versions of the LVC 1933 501 plus House of Blanks heavyweight T-shirts in a two-pack, made in Canada, clocking in at 275 gsm (8.11 oz.).

Hinoya Goes Back to the ’40s

There’s a bit of a 1940s theme around the latest from Tokyo’s original denim destination.

Buzz Rickson’s WWII Denim Blouse is the brand’s take on the stripped-back jacket made under wartime restrictions—four front buttons instead of five, no pocket flaps, and a “FOR THE DURATION” pocket flasher. It’s made from Buzz Rickson’s 13.6 oz. selvedge denim.

They’ve also got three Levi’s Vintage Clothing 501 reproductions, covering the 1944, 1947, and 1955 models. The progression is almost a miniature denim history lesson: the simplified wartime 1944, the cleaner and more modern post-war 1947, and the boxier 1955 associated with outlaws and bikers.

Hinoya also received the green cast drop from ONI, including three straight fits—the 246 Neat Straight, 288 Regular Straight, and 200 Wide Straight—with the 246, currently their number-one bestseller.

Brooklyn: Roughout Boots and the First Signs of Autumn

The autumn deliveries are starting to arrive in earnest now, and there’s quite a bit in Brooklyn Clothing Co.’s latest drop.

The thing I’d look at first is the new drop from Unmarked. They’ve got two boots in heavyweight roughout: the WWII-inspired N1 Boondocker and the lace-to-toe Archie Boot. Both are Goodyear-welted, and that light-coloured leather will only get better with wear. At $549, they also look like good value for money.

There’s also a substantial Full Count delivery, including an olive-drab 2107 Type I and matching 0105 Wide jeans, plus chinos, shirting, and a USN-inspired herringbone coverall. KATO’s FW26 arrivals have started landing too, with new Ripper Flannels and three coloured selvedge options in beige and brown.

Blue in Green Gets a Pure Blue Japan Exclusive Drop

The New York retailer got a batch of BiG exclusives from Pure Blue Japan.

A standout item is the 14 oz. Teacore Black denim, available in PBJ’s 019 Relaxed Tapered and the 003 Regular Straight fits. The warp yarns are dyed brown first, then rope-dyed black, and have a brown weft underneath. That means the denim will gradually reveal those warmer brown tones as the black fades.

There’s also a 16 oz. Double Nep denim in the same two fits, this time pairing an indigo-dyed warp with a sumi ink-dyed weft for a darker, heavily textured fabric.

And the shirts are worth a look too: an indigo-overdyed double-gauze check, plus seersucker and jacquard options—all very much in PBJ’s textured, indigo-heavy wheelhouse.

Redcast: Tigers, Natural Dyes, and a Quieter Week

Redcast have been taking it unusually easy since the last Weekly—I’ve only had a couple of emails from them, rather than the near-daily stream of new arrivals I’ve become accustomed to 😁

The Flat Head ‘Hyaku Tora’ Linen Shirt

What really caught my eye is The Flat Head’s Hyaku Tora linen shirt. It’s based on a 1950s Hawaiian shirt motif, hand screen-printed on linen, with pattern-matched pockets and coconut-shell buttons.

If it looks familiar, there’s a reason. Freenote Cloth’s Ice Tiger shirt is also made from Japanese screen-printed linen. It’s not the exact same tiger pattern, but there’s definitely a resemblance. I like both of them a lot.

Graph Zero New Arrivals

There’s also some considerably more unusual denim from Graph Zero: 15 oz. black-grey jeans made from slubby, skein-dyed denim, plus a limited run combining kakishibu—persimmon tannin dyeing—with aizome indigo dyeing.

Late Summer Must-Haves

And if you’re not quite ready to think about autumn yet, Redcast also received a new Sun Surf reproduction of a vintage Tropicana Sportswear aloha shirt, while Rogue Territory’s latest delivery includes an 8.5 oz. washed Japanese selvedge Field Shirt.

Iron Heart Knows How to Tell a Product Story

In a recent newsletter, the heavyweight champs traced the coach jacket from 1950s American sports through college campuses and into the hip-hop, skate, and Amekaji scenes of the ’80s and ’90s. I really enjoy seeing brands do storytelling like this.

The resulting product is great, too: a relatively faithful 4.8 oz. Nylon Coach Jacket in black or grey, plus the more Iron Heart-esque take: a 10 oz. Neppy Selvedge Denim Coach Jacket with rope-dyed indigo warp, light-blue weft, copper snaps, and ribbed cuffs.

That wraps up Iron Heart’s SS26 collection, so stay tuned for the FW26 collection that’ll start dropping soon.

KATO Wants to See Your Fades

We’re in the final month of Year 5 of the Indigo Invitational, but that isn’t the only fading competition around.

KATO runs its own Fade Contest. Entries are open internationally, and the jeans have to start raw, they have to be KATO, and you have to fade them naturally through wear—that goes without saying.

Winners are picked at the end of August and December, with a $200 KATO gift card for each winner. If you’re willing to part with your jeans after the competition, KATO even accepts worn-in pairs in exchange for new ones.

If you already have a pair of KATOs that qualify, you might as well consider entering. And if you’re looking for a pair to join with—or you’re new to the brand—start with my KATO brand profile to understand what makes their jeans different.

From the Archive: How to Spot a Well-Made Tee

This one isn’t exactly ancient history. We published it at the end of June, just before my summer break.

But it belongs here because it’s part of the series of this week’s jeans guide: learning how to judge quality from the product itself rather than relying on the label, the price, or the marketing around it.

For T-shirts, we identified 8 things to look for, including loopwheeled fabric, single-stitch hems, bound collars, flat-locked seams, better cotton, and close-to-home manufacturing.

So far, we’ve done tees and jeans. There are a few other obvious categories we will likely give the same treatment over the coming months.

The post How to Judge the Quality of Jeans appeared first on Denimhunters.

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