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This Week: Where to Buy Raw Denim, Which Tellasons to Choose, and What I’m Building Next

It’s an exciting time to be running Denimhunters. After 15 years, the site is now generating enough revenue that, if the growth continues, it could become the only work I need to do to make my living. I almost can’t believe it!

There are still challenges ahead. I wrote about Google’s AI Mode in a previous issue, and I want the site to become even more useful, more practical, and harder to replace with a quick summary.

But honestly, I mostly feel energised. I still love researching, writing, improving old guides, building new ones, and trying to make Denimhunters better for the people who actually use it; people like you.

That’s what happened last Thursday. I started building a tool that had been sitting in the back of my mind for years, and once I started, I couldn’t let it go. And that’s not even all I’ve done this week.

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SOSO’s Builder Is Where You Can Go Crazy

Sweden’s SOSO Brothers has added eight new selvedge denims to its Advanced Builder, ranging from an 8 oz. chambray to a 17 oz. yellow-core selvedge. But the interesting bit isn’t just the fabrics. It’s where they live.

If you’ve been on SOSO’s site recently, you may have noticed that the regular shop and the Builder are now separate things. I reached out to Johan and asked him to explain the difference.

The short version is this:

• The regular shop is the safe zone. You still get the custom-made garments SOSO is known for, but in a more guided setup.
• The Builder is where you get the full menu: more fabrics, more details, more freedom, and—importantly—more responsibility.

If you know exactly what you want, the Builder lets you go much further. If you don’t, the regular shop is probably still the better place to start. Customisation is great when it solves a problem. It’s less great when it simply gives you 47 ways to make a decision you weren’t sure about in the first place.

Of the new denims, the ones that caught my eye are the 15 oz. Snow Nep Indigo, the 11.5 oz. stretch selvedge, and the 8 oz. indigo chambray. But if you’re after something wilder, there’s also a 12 oz. selvedge with a “Rainbow Candy” weft.

Because apparently denim can still surprise us.

Tellason Jeans, Explained

Tony Patella and Pete Searson are well-known names in the raw denim scene—surely familiar to most Denimhunters readers. Their San Francisco brand has been part of our world for years.

We’ve written about Tellason many times before, including a recent product story. But we haven’t done a proper guide to their jeans. Until now.

After nearly two decades, Tellason has built a solid range around three Japanese Kaihara selvedge denims: a lighter option for comfort and easy wear, a middleweight all-rounder, and a heavier denim with more structure and stronger fade potential. Those fabrics are available across a wide fit selection.

In the guide, Bryan breaks down the main options—from straight and slim straight to slim tapered, wide, and narrow tapered—and explains who they’re likely to work for.

The Shop Guide I’ve Always Wanted

Buying raw denim used to be hard because there weren’t many places to buy it. Now it’s hard for the opposite reason.

There are more brands, more retailers, more webshops, more regional specialists, more Instagram-famous stockists, and more small shops doing genuinely good work than ever before. And that’s great! But it also means that finding the right place to buy your next pair of jeans can take longer than expected.

Especially if you’re new to this. Or if you’re buying from another country. Or if you need hemming. Or if you’re trying to figure out whether a shop actually knows what it’s doing, or just happens to have the right brands on the shelf.

This is the guide I’ve wanted Denimhunters to have for years. Last Thursday, I started building it. At first, I thought I’d spend a day or two researching, organising a few ideas, and maybe getting a rough draft together. But once I got started, I couldn’t stop until it was done.

What began as one simple guide on where to buy raw denim turned into an entire series covering North America, Europe, Asia-Pacific, and even a separate guide on how to buy raw denim online without making expensive mistakes.

Shipped Is Better Than Perfect

The first days went into figuring out what the guides should actually be.

One huge directory? Separate regional guides? Short shop entries or longer descriptions? Should partner shops get longer descriptions? Should I try to cover everything, or start with the places I could reasonably stand behind?

Every time I finished one section, I thought of another shop, another country, another detail, another way to improve it. I could easily have spent another week or two researching, polishing, expanding, and second-guessing.

That’s how useful projects get stuck. So I published it. The guides are not “perfect”. But they’re live, they’re useful, and they now have somewhere to grow from.

Did I Miss Your Favourite Denim Shop?

I’ve listed 120+ shops so far, and I’ll surely add more. This is where I could use your help.

You know your part of the world better than I do. Your country, your state, your city, your neighbourhood—unless you also live in Hørsholm, north of Copenhagen, in Denmark, in Europe—in which case you should come by for coffee.

So if one of your favourite denim shops is missing, tell me.

Not just any shop with jeans on the wall. I’m looking for the places you’d actually recommend. Shops with good brands, good advice, proper hemming, decent service, fair shipping, or people behind the counter who understand what they’re selling.

That’s what I’m trying to build here. Not just a list of stockists, but a guide that helps people find the right place to buy.

Finding Jeans Online Should Be Easier

There are more good brands, more good retailers, and more detailed product pages than ever. But that hasn’t made shopping for jeans online easier.

Because how will the fit look on you? Which size should you get? Who has the best price? Who offers hemming? What happens if you need to return them? And what will the denim actually look like after six months of wear?

That’s the kind of uncertainty I’ve always wanted Denimhunters to help solve. The new shop guides help you find the right place to buy. But there’s another resource I’ve wanted to build for a long time: a proper jeans finder.

The idea would be to use my curation and recommend trusted brands and retailers, “translating” all the information out there into something useful: which fits to consider, where to buy them, what to be careful about, and why one option might make more sense for you than another.

Before I make the investment to build this, I’d love your input: When you shop for jeans online, what usually makes the decision difficult?

The post Why I’ve Started Mapping the World’s Best Raw Denim Shops appeared first on Denimhunters.

DENIM and PATCHES sourced this post originally published on this site

With the theme ‘Frontline to Future ’, the 20th edition of Bangladesh Denim Expo had been organized by Bangladesh Apparel Exchange (BAE)) in Dhaka.

The event, which took place on June 10th and 11th, showcased more than 80 exhibitors from 12 countries. Included were Bangladesh, China, Pakistan, Turkey, Italy, Spain, Germany, Vietnam, Japan, India, Singapore and Switzerland.

Michael Miller, Ambassador and Head of the Delegation the of European Union in Bangladesh, said:

“We see Bangladesh entering a new phase of its economic journey. And as it does so, the challenge is to create decent jobs, skill their workforce, and attract high-quality investments to move up the value chain. It’s to help diversify their economy, ensure a clean energy transition, and prepare effectively for graduation from least developed country status.”

“We hope to see a bold, sustainable, and sustainability-driven vision in the budget, aligning with the expectations of the European Union for the creation of a level playing field for our operators and decisive steps to improve the business environment.”

Mostafiz Uddin, Founder and CEO of Bangladesh Denim said: “For more than four decades, Bangladesh’s apparel industry has stood at the frontline of global fashion. Absorbing pressure, driving growth, and delivering value to the world.”

“The 20th Bangladesh Denim Expo arrived at this pivotal crossroad with a resolute theme = ‘Frontline to Future’.” This theme is not merely a reflection of where Bangladesh apparel industry stands, it is a declaration of where it is headed.”

“From unlocking green and responsible investment to navigating post-LDC trade agreements, from championing a just transition for its workforce to pioneering product diversification beyond apparel, Bangladesh is not waiting for the future. it is building it,” he added.

The post 20th Bangladesh Denim Expo in Dhaka first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

My Guide to the World’s Top Denim Destinations

Back in 2012, when I started working at Brund in Copenhagen, I noticed something interesting.

People weren’t just stopping by because they happened to be in the neighbourhood. Many customers made a point of visiting the shop. Some travelled from elsewhere in Denmark. Some came from abroad. If you were visiting Copenhagen and cared about raw denim, Brund was on the itinerary—and if anything, that’s even more true today.

I realised the same thing was happening all over the world.

Whether it’s Hinoya in Tokyo, Self Edge in San Francisco, or VMC in Zurich, some shops are destinations. They’re places denim enthusiasts seek out because of the brands they carry, the knowledge they share, and the communities they’ve built.

That’s what inspired this new series of guides to the best raw denim shops.

It’s a map of the denim destinations that have shaped this niche—from legendary shops-turned-institutions to independent retailers that have become cornerstones of their local communities. At launch, the guides cover more than 120 shops across North America, Europe, and Asia-Pacific.

Why Build a Guide Like This?

The main purpose of Denimhunters has always been to help you make better buying decisions when it comes to raw denim and well-made menswear.

Throughout the site, you’ll find guides, reviews, comparisons, buying advice, and recommendations to help you understand what you’re looking at and whether it’s right for you.

But once you’ve decided which jeans, jacket, or brand you want, another question quickly follows: Where do you actually buy it?

If you’ve spent time on the site, you’ve probably noticed links to retailers throughout articles and guides. When you click one of those links and make a purchase, Denimhunters may earn a commission. That’s one of the ways the site is funded today, and what I mean when I say that “Denimhunters is reader-supported”.

But we only work directly with a handful of the brands we feature. Most of them—from Fullcount and TCB to Samurai, Warehouse, and many others—are represented through specialist retailers instead.

How These Guides Are Different

It was obvious from the beginning that these guides wouldn’t be very useful if they only included shops we work with. That’s why they include every retailer I feel deserves a place on the list.

Many of the shops featured are places I’ve visited myself. Others I’ve known about for years through the denim community. Some are run by people I’ve met at trade shows, in stores, at events, or through years of working in this industry.

Just because a shop isn’t currently a commercial partner of Denimhunters doesn’t mean it isn’t worth knowing about. This community is small, and many of these businesses have spent decades helping people discover great products, learn about craftsmanship, and connect with others who share the same interests.

At launch, that means the guides cover more than 120 shops from around the world, but only a fraction of them are affiliate partners of Denimhunters. However, only the shops we work with have direct links, and they’re also highlighted throughout the guides.

Start Exploring

Whether you’re looking for your first pair of raw denim, planning a trip, searching for a hard-to-find Japanese brand, or simply curious about the best raw denim shops in the world of denim, these guides are here to help.

The series includes:

• The main guide to where to buy raw denim (overview)
• North America’s top denim shops
• Europe’s top denim shops
• Asia-Pacific’s top denim shops
• How to buy raw denim online to avoid expensive mistakes

I’ve spent more than a decade helping people find better jeans. These guides are my attempt to make it easier to discover the shops, people, and destinations that make this corner of the menswear world worth exploring.

Still Charting the Territory

This guide series is launching after a lot of research, but I can pretty much guarantee I’ve missed some shops.

Some I don’t know yet. Some my research didn’t catch. Some I may simply have forgotten.

So if one of your favourite shops isn’t on the list, tell me—send me a message here. I’d like these guides to keep improving, and I’ll happily add more shops that deserve to be there.

The post The Denim Shop Directory I’ve Wanted to Build for Years appeared first on Denimhunters.

DENIM and PATCHES sourced this post originally published on this site

K-pop star Hyunjin kicked off this past weekend with a special appearance at the GUESS Melrose Avenue location, celebrating the brand’s global partnership through an immersive experience that brought together fashion, music and community.

Hyunjin is the global brand ambassador for GUESS and a member of the acclaimed K-pop group, Stray Kids.

Inspired by the visual identity and creative direction of Hyunjin’s inaugural worldwide campaign for GUESS, the event continued the brand’s evolving vision of retail as a platform for storytelling, cultural connection and self-expression.

Hyunjin attended the event wearing the GUESS JEANS Regular Long Sleeve Denim Shirt in Medium Wash, paired with a White Rib Tank Top and the Relaxed Heritage Jeans in Medium Wash.

Ahead of the event, a dedicated billboard installation above the store and large-format LED campaign visuals launched across the exterior façade.

Inside, a dedicated signing wall served as both a live moment during Hyunjin’s visit and a lasting fan touchpoint. Extending the campaign’s reach beyond the flagship location, the brand also launched a citywide out-of-home advertising takeover, featuring Hyunjin’s campaign imagery across six prominent billboard placements throughout Los Angeles

The exclusive concession-style merchandise will be live on e-com as of early July 2026, with select styles available at the GUESS flagship Beverly Drive and in GUESS stores across North America.

{Photo Credit: Tommaso Boddi /Getty Images for GUESS }

The post GUESS x Hyunjin – An Interesting Partnership! first appeared on Denimology.

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Yes, Louboutin is about those red-soled women’s shoes. And now, including men’s. Red soles? Yes, absolutely!

But what we love about this cmpaign is that they’re wearing denim. Haute couture shoes with denim are definitely a thing!

The biggest fashion news surrounding Jaden Smith this season is his debut Fall/Winter 2026 campaign for Christian Louboutin, marking the first full men’s collection created under his leadership as the brand’s Men’s Creative Director.

Smith became the first men’s creative director in the house’s history, overseeing shoes, leather goods, accessories, campaigns, and experiential projects. His F/W26 campaign is therefore more than an advertising shoot. It also serves as the public introduction to his creative vision for the brand.

“The campaign represents the Christian Louboutin man, through the lens of different generations living together within the same universe, each bringing their own perspective, energy, and way of expressing themselves,” comments Louboutin.

The campaign was photographed inside a 17th-century French château outside Paris, using grand interiors, gardens, marble floors, and dramatic lighting to create a cinematic atmosphere. Smith described the château as a symbolic home for the modern Louboutin man. A place where different personalities and generations coexist while expressing individuality.

The FW26 collection blends:

• Luxury footwear craftsmanship
• Streetwear influences
• Technical and performance-inspired details
• Sculptural accessories and leather goods
• Experimental silhouettes and materials

Standout footwear includes new interpretations of loafers, hikers, boots, Mary Janes, and technical outdoor-inspired styles.

The post Louboutin x Jaden Smith F/W 2026 Ad Campaign first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Denim jorts are one of the strongest denim categories of Summer 2026. The biggest shift is that longer, looser silhouettes have replaced the ultra-short cutoffs that dominated previous summers. Fashion editors, runway collections, and street-style coverage all point toward knee-grazing jorts and denim bermuda shorts as the key direction.

If you’re “new” to the term jorts – it’s a combination of “jeans” and “shorts”. As simple as that!

The length is all up to your personal preference: Just above the knee, knee-length, or slightly below the knee for a skate-inspired look.The fit is relaxed through the thigh with wide-leg openings. Definitely less fitted than the 2024–2025 bermudas/

Finished hems are trending over heavily shredded cutoffs. Carpenter and utility pockets are super popular, and trouser-inspired construction is gaining momentum.

The key is a wider leg opening and relaxed drape rather than a slim fit.

You can find some of our team’s favorite picks in our gallery below, just click on the link below each image.

Uniqlo Unisex Jorts 13″ ($49.90)

Gap 10,5″ Baggy Denim Carpenter Shorts ($62)

Pacsun Peyton Extreme Jorts ($42)

Hollister Super Baggy Jean Shorts ($49)

Adidas Firebird Adicolor Denim Shorts ($48)

We The Free Montana Shorts ($78)

Diesel Shorts in Worn-Effect Denim ($150)

Ksubi Trooper Cargo Shorts ($220)

Levi’s Dad Jort ($75)

The post What Exactly Are Denim Jorts? first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Plus Tellason’s New Sneakers, a Suvin Gold Tee, and Why Fullcount Wins at Pre-Washed

Summer is officially here, and I’ve already started digging through my summer closet and topping up. I picked up a couple of nice secondhand short-sleeve shirts—seersucker, linen, that kind of thing—and a pair of Tellason fatigue shorts from Brund.

This issue leans that way too: lighter things, T-shirts, sneakers, and a summer sale or two. The exception is the lead story, where I finally sat down to review Gustin.

After that, there’s a sponsored piece on Tellason’s new sneakers, a few product and sale updates, and some thoughts on pre-washed denim prompted by a special new Fullcount release.

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I Finally Put Gustin to the Test

I’ve been talking with the people behind Gustin since they launched, and we’ve discussed doing something together more than once over the years. It never quite happened—until they sent me two pairs to review.

I roped in Frederik, my brother-in-law and house model, to do the wearing. He gets the jeans, I don’t pay for models, and you get to compare him across my other reviews.

What I was watching for was consistency—the thing I think about most after launching my own jeans last year, because if you’re not consistent with sizing, details, and finish every time, you break the trust you’ve built. On that front, Gustin is as solid as any brand I’ve handled.

The review gets into the rest: the two core fabrics, where Gustin spends and where it simplifies, a couple of finishing choices I’d have made differently, and the sizing, which is the one thing I’d really pay attention to before ordering.

And if you want to go deeper on the fits, fabrics, and how the campaigns work, we’ve also got a full Gustin buying guide.

The Sneakers I Reach For Instead of My Boots

I used to own a lot of boots. A few years back I sold off most of them, and now there are really only two pairs I still wear—and one of those, a roughout pair of Wescos I love, almost never gets worn because I won’t lace them up for a 20-minute school run.

So I default to sneakers. For a long time that felt like a guilty secret—when I started out I had it in my head that proper denimheads wore boots, so I did too. These days I’ve made my peace with it.

The hard part is finding sneakers that look right with heavier denim, not just any jeans. So when Tellason teamed up with Italian maker Valsport, it caught my attention: a low, old-school tennis shoe, made in Italy, with denim details kept so quiet you have to look twice to spot them.

A sneaker collab might look like a stretch for a brand known for jeans and workwear. But there’s a good reason it isn’t, and it goes back a long way for Pete and Tony. I get into that in the article, along with the design choices and why the collaboration makes more sense than it first appears.

Things Worth Your Attention

A few other things caught my eye this week—a couple of restocks, a sale worth knowing about, and a new collaboration that got me thinking.

UES Ramayana T-Shirts Land at Redcast Heritage

Yes, another Redcast update, and another T-shirt—but it’s the season, and the good ones keep dropping.

This time it’s UES’s Ramayana tees, made from Suvin Gold, one of the rarest and finest cottons in the world—it sits closer to cashmere than ordinary cotton in feel.

What makes them interesting is the construction. Rather than spinning that fine cotton into a delicate yarn, UES spins it thick, so you get the smoothness of premium cotton with the body of a proper heavyweight tee. They’re restocked in white, black, navy and grey, now up to XXXL.

If you’ve read my guide to the best loopwheeled T-shirts, this isn’t one of those—it’s a different route to a great tee, leaning on the cotton and the yarn rather than the knitting method. One heads-up: they run very small, so check the size chart before ordering.

Cultizm’s Summer Sale Is On

A sale at Cultizm isn’t exactly breaking news. But there have been two fresh announcements since last week’s Weekly, so it’s worth flagging.

The first is the summer sale itself, with up to 50% off across a genuinely deep selection—no code needed, just head to the sale page.

There’s also a separate summer deal running alongside it: 20% off full-price items with the code SUMMER at checkout.

Between the two, there’s a lot of good stuff to dig through.

If You’d Rather Skip the Break-In … Get Fullcounts

When it comes to jeans, almost everything I recommend, and everything I wear myself, is either raw or one-washed.

But pre-washed denim is getting more popular in this scene, and I’ve got nothing against it. If a broken-in, ready-to-wear pair is what you actually want, there’s no reason not to go for it.

What got me thinking about this is a new collaboration: Amsterdam’s Tenue de Nîmes has done its first-ever jean with Fullcount, a light “Palm Springs” hand-wash limited to 50 handmade pairs.

They also ran a nice interview with Kotaro from Fullcount around it, which is worth a read. It’s a lovely project, even if I’d never reach for a wash that light myself.

More to the point, if pre-washed is your thing, Fullcount is about the best you can get—Osaka-made on shuttle looms with no shortcuts.

Their own washes are really something else; the Dartford and the Santa Monica in particular, which you can see above across the slim, straight and wide fits.

The Tenue exclusive will be hard to get, but you can find Fullcount at Redcast Heritage (ES), Blue in Green (US), Cultizm (DE), and Clutch Café (UK).

From the Archive: Tellason’s Wide-Leg Fredy

Since Tellason’s already in this issue, it’s a good excuse to point back to a review I’m fond of: the Fredy, the brand’s wider-leg jean.

I reviewed it last year. It was “wide on time” then, and it still is.

Wider cuts have only kept growing since, and the Fredy is Tellason’s answer to that without chasing anything—a fuller leg done in a way that feels timeless rather than trend-driven.

My review goes into the fit, the proportions, and why this kind of cut works better than people expect once you actually wear it.

The post American-Made Selvedge Jeans for $99? I Was Sceptical Too appeared first on Denimhunters.

DENIM and PATCHES sourced this post originally published on this site