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The ultra-fast fashion company disclosed this in its IPO prospectus at the Hong Kong Stock Exchange.

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Kim Bekker’s first standalone Isabel Marant Spring 2027 menswear collection wasn’t a denim-heavy show. But the denim that was included perfectly reflected the brand’s effortless, well-traveled aesthetic.

The collection was built around the idea of a man who has “picked things up” from places like Ibiza, Seoul, Los Angeles, and Tangiers, resulting in clothes that feel lived-in rather than overly styled.

The collection centered on straight-leg denim, avoiding both exaggerated bagginess and ultra-skinny fits.

And there is neither super dark raw denim nor aggressive distressing. The washes felt naturally broken in, with soft mid-blue indigo featuring minimal whiskering and gentle wear patterns.

Isabel Marant’s Spring 2027 menswear collection doesn’t chase novelty. Instead, it reinforces a commercial direction that sits between luxury tailoring and everyday wear.

Marant offers one of the clearest examples of wearable luxury denim. Timeless silhouettes, understated washes, and versatile styling that feels effortless rather than trend-driven.

You can shop for the current Isabel Marant collection on their website and at SSENSE.

The post Isabel Marant – Spring 2027 Menswear first appeared on Denimology.

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A few years back, I watched a promising kids’ denim brand miss back-to-school season entirely. Their product was genuinely great – reinforced knees, adjustable waists, the kind of jeans parents rave about in reviews. But their fabric mill switched dye lots mid-order without flagging it, the shade mismatch failed their…

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Christophe Decarnin (former Balmain and Faith Connection) enters a new chapter with the launch of his first-ever namesake product, created in an exclusive collaboration with BOND.

After years away from the spotlight, Christophe Decarnin returned to fashion with a highly exclusive collaboration for BOND, a members-only luxury commerce platform. Rather than launching a new brand, Decarnin chose to debut a limited-edition Japanese denim capsule that reflects the aesthetic he became famous for during his Balmain years while showing a more mature, craft-focused approach.

The project marks a rare move for Decarnin, whose influence has shaped contemporary luxury fashion across several defining moments. Long recognized for a distinctive approach to glamour, construction, and attitude, the designer now brings that vision to a product under his own name.

For someone following the current denim landscape, this capsule is significant because it pushes back against the dominance of oversized jeans without simply recreating the skinny-jean era. Instead, the jeans feature a slim, anatomical fit rather than skin-tight stretch denim. Also worth mentioning is the fact that this is a very limited capsule, with only 888 numbered pairs produced.

Crafted from premium Japanese denim, the pieces arrive in highly limited quantities and come exclusively numbered. BOND offers the collaboration in two launch colorways, with availability limited to its community. Each piece reflects Decarnin’s focus on desirability, individuality and craft, while the restricted release reinforces the product’s collectible character.

The Christophe Decarnin x BOND denim collaboration is available exclusively through the BOND community.

And … we really : Every campaign begins long before the final image. Take a look at some of the behind-the-scenes images of the Christophe Decarnin x BOND denim campaign below.

The post Christophe Decarnin × BOND Denim Capsule first appeared on Denimology.

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American Eagle’s partnership with Lamine Yamal is one of the brand’s biggest global marketing initiatives in recent years. Announced in June 2026, Yamal became American Eagle’s first-ever global brand ambassador, with the relationship launching alongside the “Ready for the World” campaign timed to the 2026 FIFA World Cup.

The campaign was photographed in Barcelona and emphasizes movement, confidence, and everyday style over performance gear.

This collaboration positions Yamal as the face of a new generation of denim consumers, blending football culture with relaxed streetwear.

American Eagle has also teased a 25-piece capsule collection co-created with Yamal, expanding beyond the initial campaign. The line is scheduled to launch in September 2026. Some key pieces of this collection are relaxed denims, streetwear-inspired separates, and graphic tops.

The partnership is interesting because it leans into the commercial side of denim, contrasting with the more refined direction seen on many luxury runways.

This makes the campaign representative of the broader denim market in 2026: while luxury brands are moving toward cleaner, more tailored silhouettes, mainstream brands continue to see strong demand for relaxed and baggy jeans, particularly among Gen Z consumers.

You can shop for Yamal’s picks of this season here.

The post American Eagle x Lamine Yamal Partnership first appeared on Denimology.

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Levi’s® workwear heritage meets Sky High Farm Goods’ commitment to food equity and regenerative agriculture in a collection built to be worn, worked, and lived in. Every piece reflects a shared commitment to creating something that looks good, works hard and gives back.

A Workwear Collection Rooted In Craftsmanship, Community and Purpose.

Founded by artist Dan Colen and Daphne Seybold, Sky High Farm Goods supports the nonprofit Sky High Farm, a Hudson Valley organization dedicated to regenerative agriculture and increasing access to fresh, nutritious food for communities in need. 

That mission is a natural fit for our workwear heritage. Together, Levi’s® and Sky High Farm Goods bring shared values to life through craftsmanship, thoughtful production and a belief that clothing can be a force for good.  

Shot on the streets of New York City, the campaign brings the world of the farm into the urban landscape, highlighting the connection between the land, the table, and the communities they sustain. It’s a reminder that we’re all connected through the people who grow our food, and that good work reaches far beyond the field.

“We’ve reimagined classic workwear through entirely new silhouettes that blend our signature design language with Sky High Farm Goods’ utilitarian approach. Chore coats, loose denim, overalls, work vests, and graphic tees are finished with thoughtful details including triple-stitch construction, custom hardware, signature embroidery, and co-branded touches. 

Crafted with organic and transitional cotton, every piece reflects our shared commitment to thoughtful production while staying true to the durability and utility that have defined our workwear.”

Good Work, Good Goods

The eight-piece collection reimagines classic Levi’s workwear through Sky High Farm’s utilitarian lens. The lineup includes straight- and loose-fit jeans, trucker jackets, overalls, and more. You can check out and shop for the complete collection here.

The post Levi’s® x Sky High Farm Goods Campaign first appeared on Denimology.

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The A-2 Jacket I Never Wear, and What It’s Taught Me About Building a Wardrobe

There are a few pieces in my wardrobe I don’t really wear. Pieces that, I feel, don’t really belong in my style, however much I want them to.

One example is an A-2 leather jacket from Simmons Bilt—the one below, the one I’m wearing above is a vintage one I picked in San Francisco in 2013. The Simmons Bilt is custom-made, “lightweight” goatskin, and obviously fits me perfectly. A genuinely beautiful jacket. And I almost never wear it.

The real reason: I’m not really a leather jacket guy. Deep down, I probably wanted a biker jacket—that might’ve suited me better. But a biker jacket would totally clash with my sneakers, because it “requires” engineer boots, and then I’m suddenly Marlon Brando.

So the A-2 hangs there. A truly great jacket pointing somewhere I’m not going.

This is what happens when you start building a wardrobe before you’re clear on your denim style. Or when you think you can pull off a signature piece that’s just not you. The wardrobe guide is here to help: once you know your denim style, it’s time to start building a wardrobe around it, in the right order.

In This Issue of the DH Weekly

What I’ve learned about buying the wrong thing at the wrong time from the story of that leather jacket I almost never wear. This issue goes behind the wardrobe guide from my New to Raw Denim series.

Get Denimhunters in Your Inbox Every Friday

The DH Weekly is my Friday column on raw denim and the clothes that get better with wear—care guides, product picks, restocks, and the occasional bit of denim history.

Foundation First

I’m probably not the only one who’s bought a leather jacket “too early.” You might also be tempted to get that pair of grail boots before you’ve figured out your jeans. Or a pile of accessories before any of it has something to work with.

My A-2 is a good example because it’s a signature piece—the kind of thing that defines an outfit and maybe even your entire style. It was an aspirational purchase: I bought it for the version of me that wears leather jackets (a version that doesn’t exist), not the one where I’m on a cargo bike doing school runs in Danish weather.

A leather jacket is wind-resistant but not really breathable, and definitely not something you pack light with. Leatherheads will disagree, but I’m not looking for a fight. My point is: a signature piece only works when the foundation is solid enough to carry it. And an aspirational purchase only works when your actual life gives it somewhere to go.

The wardrobe guide in the New to Raw Denim series runs through the categories in order—jeans, footwear, base layers first, then shirts, jackets, knitwear and outerwear, and only then the details that complete an outfit. Your denim style will influence every decision. And some of the advice is counterintuitive: on boots, on base layers, on when not to buy the thing you actually want.

The Full Series Is Already Live

This guide is part of the New to Raw Denim series. Once the wardrobe is there, the next guide is about keeping it going—how to look after everything you’ve just built. Or start with the hub if you’re coming in cold.

One thing I’m genuinely curious about: is the Foundation/Main Rotation/Details framework actually useful, or does it feel like too much structure? Let me know.

The post Get the Order Right: How to Build a Raw Denim Wardrobe appeared first on Denimhunters.

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