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Tommy Hilfiger – “The Hilfiger Racing Club”

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In his Fall 2025 ad campaign Tommy Hilfiger races into the season with “The Hilfiger Racing Club. The campaign, featuring Claudia Schiffer and Nicholas Hoult, shifts classic American preppy into overdrive.

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The Fall 2025 collection draws inspiration from New York City, returning to the brand’s home base to reinterpret preppy codes with an updated sensibility. 

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“The Hilfiger Racing Club” extends Hilfiger’s ongoing narrative of experimenting with prep culture while reinforcing its ties to both tradition and reinvention. The campaign connects heritage with new creative contexts and places its stars in a setting where fashion and motorsport collide.

Available worldwide throughout the season, the Fall 2025 collection can be found in Tommy Hilfiger stores and online. as well as at Farfetch women/men, and at Macy’s women/men.

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The post Tommy Hilfiger – “The Hilfiger Racing Club” first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Introducing: Masada Jeans Made In Israel

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sustainable

Masada Jeans’ founder, Laurent David Vannucci, travels the earth and the seven seas in search of rare vintage denim. He carefully selects pieces for their exceptional quality and unique history.

Not only is the brand all about sustainability, but we also thought their washing process is quite unique and definitely worth looking into,

Vannucci doesn’t just sell the “ready made” denims. Actually, he takes each piece, redesigns, modernizes, and re-cuts it in their workshop in Tel Aviv. The reconstruction and treatment include sun exposure, and includes fading and washing the jeans with the salt from the Dead Sea. And all this is done physically in their workshop.

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Masada treats each pair of jeans in an eco-responsible way with the abrasive salt crystals from the water of the Dead Sea. This wash treatment is claimed to conserve over 97.5% more water than traditional denim manufacturing washes.

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Masada isn’t only about jeans, though. But also includes shirts, jackets, hoodies, sweatshirts, t-shirts, and accessories in their collections.

Masada Jeans are available to shop for on their website (with global access). And if you happen to be in Tel Aviv, make sure to pass by the brand’s brick-and-mortar store on Nachalat Binyamin Street.

We really became curious about this whole salt-washing process and wanted to find out more about. Stay tuned for our Q/A with Laurent David Vannucci coming up here @Denimology soon.

The post Introducing: Masada Jeans Made In Israel first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Ksubi By Alice Hollywood – Capsule Collection

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collaboration

The Ksubi by Alice Hollywood is a bold 14-piece capsule described as a love letter to the gaudy denim era of the early 2000s. The collab channels Southern Californian roots, merging the grit of skate culture with Ksubi’s street-meets-luxe DNA.

This special collection is a collaboration between Ksubi, Australia’s rebellious streetwear icon, and Alice Hollywood, reflecting neon nostalgia and over-the-top denim energy.

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The Vibe:

Think exaggerated early 2000s denim – loud, playful, and unapologetically maximalist. Vivid washes, eccentric cuts, exaggerated textures, and a vibrant array of retro expression.

The 14 piece limited capsule collection will be available globally as of September 24th, 2025.

Can’t wait and are lucky enough to live in NYC? Here’s some great news for you:

You can shop for more fun and “outrageous” pieces from Ksubi’s Fall/Winter 2025 collection here.

The post Ksubi By Alice Hollywood – Capsule Collection first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site