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Attendees at Copenhagen Fashion Week meant business.

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Exactly one year after their first collaboration, GAP reunites again with Harlem’s Fashion Row. The idea behind this collaboration is offering emerging black designers a real platform, support, and visibility through a global brand partnership.

GAP and Harlem’s Fashion Row reunited for a special Spring 2026 denim capsule celebrating diversity, creativity, and black cultural influence on fashion. Especially denim, one of Gap’s most iconic materials.

Launching Friday, February 13th, the 20-piece collection showcases the work of five designers of color:

Daveed Baptiste of Daveed Baptiste – Sculptural and artistic denim pieces with bold motifs and embroidery.

LaTouché of LaTouché – Innovative denim using pleating, structure, and bold proportions.

Igdaliah Pickering of IGDALYAH – Caribbean-inspired washes like turquoise–teal colors, and statement denims.

Waina Chancy of Atelier Ndigo – Architectural denim with feminine flourishes and floral accents like hibiscus details.

Nicole Benefield of Nicole Benefield Portfolio – Utilitarian-meets-tailored denim essentials with relaxed silhouettes.

Each designer reinterprets denim staples like jeans, jackets, shirts, and jumpsuits, with their distinct cultural and creative lens, turning classic GAP denim into statement pieces.

The campaign, shot by Ghanaian-American director & photographer Joshua Kissi, centers on denim as a universal material, highlighting the fabric as a medium for cultural storytelling. The visuals capture the unique inspirations that inform each designer’s craft while celebrating fashion’s ability to unite individual perspectives.  

The Gap × Harlem’s Fashion Row capsule will be available starting tomorrow, February 13, on the brand’s website and in select GAP store locations. The collection will also be available in select international markets including Japan, Greece, Turkey, the Middle East, the UK, and Czech Republic. Styles in this collaboration range from $98–$148.

The post GAP x Harlem’s Fashion Row Reunite Again first appeared on Denimology.

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Why Heavyweight Denim Is Popular Among Motorcycle Riders Motorcycle culture has always been shaped by a blend of freedom, craftsmanship, and practical design. From the machines themselves to the gear riders choose, every detail reflects a balance between personal style and real-world performance. Of all the fabrics that have endured…

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This past Sunday, exactly during Super Bowl, Levi’s launched “Behind Every Original”, a bold new global campaign celebrating the people who push culture forward. And there’s one cheeky twist.

Debuting during one of the biggest sporting moments of the year, the anthem film “Backstory” flips expectations by showcasing celebrity icons and everyday originals exclusively from the backside as they share the Levi’s® backstories which shaped who they are.

Why the backside? Because it’s the most iconic point of view of Levi’s jeans. The arcuate stitching, signature silhouette and Red Tab instantly signal originality. For over 150 years, Levi’s jeans have been the uniform of cultural catalysts across music, sport, fashion and art. Worn by those pursuing progress and shaping what comes next.

“One of the things I love most about the ‘Behind Every Original’ campaign is that it links together a story only Levi’s can tell,” said Kenny Mitchell, global chief marketing officer of Levi Strauss & Co. “This global campaign celebrates our place at the center of music, sports and fashion culture. Aas well as in the closets of fans across generations. It’s fitting to have it launch during the Super Bowl being played at Levi’s Stadium, which has become a cultural moment in its own right, through the unifying power of sports.”

“Backstory” is directed by Kim Gehrig and features James Brown’s ‘Get Up Offa That Thing’ as the soundtrack to a dynamic cast of Originals. The cast ncludes Grammy-winning Doechii, global superstar Rosé, reigning NBA MVP Shai Gilgeous-Alexander, Questlove, Stefanie Giesinger and even Disney-Pixar’s ‘Toy Story” character Woody.

Levi’s® denim is at the heart of the campaign, showcasing Originals in a range of styles including the Low Sim Boot, 578 Baggy jeans and Relaxed Fit Trucker. Every frame celebrates denim-covered individuality – strutting, dancing, moving and, above all, living in Levi’s.

The film honors cultural icons of the past while capturing the irreplicable swagger of those creating what comes next, rooted in the authentic moments Levi’s has been a part of for generations.

The “Behind Every Original” campaign continues with a cascade of punchy, six-second clips spotlighting each Original and shifting focus from fame to movement and self-expression. The fully integrated campaign spans social, digital, in-store and out-of-home, with more backstories unfolding globally throughout the year.

Visit levi.com and follow @levis on Instagram and TikTok to stay up to date on the campaign.

The post Levi’s “Behind Every Orignal” Campaign first appeared on Denimology.

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Stella McCartney doesn’t treat denim simply as a fabric. In fact, she elevates her denim with technology and sustainability at the core.

Stella McCartney has long been a leader in ethical luxury, and Spring 2026 was no exception:

PURE.TECH Denim:

McCartney introduced denim woven with air-purifying technology which actively absorbs and neutralizes pollutants like CO₂ and nitrogen oxides. A first of its kind in fashion. This makes McCartney’s jeans not only fashionable and functional, but, foremost, super sustainable.

FEVVERS

Vegan alternatives – Fevvers replacing feathers

And above all, using predominantly cruelty-free and conscious materials.

In her Spring 2026 collection, denim is shown in deconstructed and reimagined silhouettes. There are slouchy jeans, layered denim outfits, and pieces with curved paneling (some suggesting a jacket tied around the waist).

Check out McCartney’s denim looks of this coming spring in our gallery below.

You can shop for Stella McCartney clothing on her website, at CETTIRE, and at NET-A-PORTER.

The post Stella McCartney – Spring 2026 Lookbook first appeared on Denimology.

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