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The secondhand online retailer released its 2026 trend Watchlist for spring and summer seasons, looking at the most sought-after products and the five top trends.

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Ksubi’s  Spring/Summer 2026 “Future Memory” collection captures timeless rebellion without boundaries. Classic Americana and archival sports references are stripped back and reworked, creating a wardrobe that exists beyond gender and outside expectation.

Oversized silhouettes, distressed finishes, and vintage-inspired washes define a shared language of the streets. Jerseys, tees, fleece and cargos are designed to be worn, layered and lived in. Each piece marked by movement, individuality, as well as with Ksubi’s anti-uniform spirit.

Grounded in nostalgia yet driven by forward momentum, Future Memory connects past and present through a modern lens. It reflects attitude over identity, where heritage codes collide with future-facing design. And self-expression remains the only rule.

Some of the most noteable denim key styles include sequined denim, reflective, almost cracked-surface jeans and jackets designed to look worn-in but glam.

Corduroy-paneled denim – hybrid fabrics combining tonal corduroy with denim bases.

Leather barrel silhouettes – coated and leather-like denim shapes with exaggerated volume.

Distressed surface treatments – abrasions, paint splatters, sun-faded indigo, and raw-edge destruction.

Crystal and diamante embellishment – signature Ksubi detailing layered over damaged denims.

The overall vibe moved away from minimalist denim and toward a rougher “future vintage” aesthetic – heavily textured fabrics that looked broken-in, and customized.

You can check out and shop for this collection on the Ksubi website, as well as in their stores.

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Louis Vuitton’s resort 2026 campaign is shot the way a good travel photograph works. Everything looks like it happened, and nothing looks arranged.

Photographed by Cass Bird and styled by Marie-Amelie Sauvé, the images move through rocky shorelines, old village streets, and clear blue water. A very different mood from recent LV campaigns.

Denim in Resort 2026 wasn’t the loud centerpiece – it was integrated into the lifestyle narrative. Key pieces include oversized cuffed jeans, open-back denim tops, and. relaxed denim jackets worn with scarves and resort knits.

You can check out the complete Resort 2026 campaign video below.

The post Louis Vuitton – Resort 2026 Ad Campaign first appeared on Denimology.

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Affiliate disclaimer: We work with most brands and retailers featured and earn commission on purchases.

Two Rugby Shirts That Can Play Any Position

When researching for our book, The Rebel’s Wardrobe, there were a few pieces that, after getting acquainted with their history, I felt I needed to add to my collection. The rugby was definitely one of them.

Worn defiantly and stylishly by a long list of rugged rebels, the rugby shirt has proven over and over again that it can play in any position. From the roughest to the most-polished of looks, it always fits right in, and it’s a perfect fit for nearly any occasion.

Key to its appeal is rugby’s split personality. The game was first played in England’s upper-crust boarding schools. In 1823, William Webb Ellis, a sixteen-year-old student at Rugby School picked up a football and charged for the goal with it in his arms.

The game was enjoyed by the pupils and spread like wildfire, first to neighbouring schools and then to the rest of the country and the colonies.

It’s a gentleman’s game, played with respect for the rules and sportsmanship but, at the same time, it is a violent and bloody affair from end to end. Unpadded players slam into each other at breakneck speed. It’s civilized carnage, gentlemanly warfare. 

The rugby shirt, with its characteristic contrasting hoops, helped distinguish rugby players from football players, who tended to wear vertical stripes. The white collar is a throwback to when the sport was played in white, collared shirts and trousers (opposing players would wear either red or blue knit caps to help spectators tell them apart).

Drawn to the rugby shirt by its association with stylish rebels like Oliver Reed and Mick Jagger, I dove into the wide world of rugby shirts.

I didn’t want a drawer full of them, so I narrowed my search down until I had two that I felt represented the best of what is out there: Heimat’s Raglan Rugby and Barbarian’s 4-Inch Rugby.

We’ll look at both shirts and their contrasting features in more detail below. Between the two of them, you should be able to find the one that is a perfect fit for your style and lifestyle.

Heimat Raglan Rugby

I got a sneak peak of Heimat’s Raglan Rugby the last time I was in Berlin. Part of their impressive made-in-Portugal collection, the shirt made a deep impression.

The good people at Heimat sent me one to review, and it was definitely worth waiting for.

Soft yet sturdy, the 11.25 oz. shirt feels as good as it looks, and it looks incredible—available in six different colourways, I chose the muted Trail Blue/Seashell combination.

As the name suggests, the shirt’s trademark feature is its raglan sleeve construction. Rather than attaching at the shoulder, the sleeve extends to the neck, creating a more rounded silhouette that is a far better match for the contours of the human body.

Equally impressive are the cuffs. I’ve learned from experience with Heimat that the brand does knit cuffs like nobody else, and that’s on full display here. I like to wear my knitwear pushed up my forearms, and, with one good tug, the cuffs are locked in position.

Unlike every other rugby I’ve handled, the body of the Heimat Raglan Rugby is made of panels that have been sewn together. This gives the shirt a ton of structure without sacrificing any comfort.

The placket and gusset reinforcements are made from a sturdy and creamy herringbone twill that is a great match for the off-white panels on the rest of the shirt. 

Finally, the collar has been reinforced with parallel rows of stitching on the reverse side. It stands to attention nicely when turned up, and the extra stitching will keep it standing tall, even after multiple washes.

It’s the ideal rugby for anybody who wants to dip their toe into rugby style without getting a bloody nose.

There are ventilating eyelets in the armpits, but the buttons are corozo rather than rubber, so this shirt is better suited to the park or pub than the rugby pitch.

Still, if you do play in it, you’ll likely be the best-looking player on the field.

Barbarian 4-Inch Rugby

The first rugby shirt I added to my collection, my Barbarian, came to me after a long and exhaustive search for an authentic and well-made rugby shirt without conspicuous branding—a deal-breaker for just about everything I wear.

Barbarian’s name came up frequently when I was exploring my options. The Canadian knitwear brand has a global reputation built on the back of their rugby jerseys, and the shirt more than lived up to the brand’s reputation.

Knit, cut, and sewn in Kitchener, Ontario, from American cotton, the 12 oz. double jersey knit has the kind of heft I’ve learned to expect from top-shelf Japanese and German knitwear.

They offer lighter versions, but this weight is perfect for me—and pairs brilliantly with my heavy selvedge. 

The shirt is available in an impossibly broad range of colour combinations. There are dozens of stock versions of the shirt, but they specialise in team orders (minimum of 24), allowing teams to customise every imaginable detail.

I went with a maroon and white combination, which matches perfectly with our cabins in the mountains—nearly every barn and cabin in Norway is painted this same shade of deep red. I get complimented on the shirt nearly every time I wear it.

Two details mark the shirt as an authentic rugby jersey. First is the rubber buttons, which flex rather than press when in the scrum. Next is the extra layer of fabric sewn into the armpits, which absorbs sweat.

If it’s authenticity you’re after, the Barbarian jersey isn’t just an option. It’s the option.

This is the jersey of choice for countless rugby players all over the world. I’m not about to argue with them, and you shouldn’t either.

Rugby and Selvedge: A Perfect Pairing

Both of the rugby shirts I’ve discussed above combine effortlessly with heavy selvedge. To start your hunt for the perfect pair of well-made jeans to wear with your rugby shirt, check out our Selvedge Masterlist. 

The post Try, Try Again: A Pair of Pitch-Perfect Rugby Shirts  appeared first on Denimhunters.

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The Lucky Brand × Coca‑Cola collection is a nostalgia-heavy Americana capsule built around vintage road-trip culture like Route 66 and retro Coca-Cola graphics.

“In a modern tribute to Americana style, this collection lives at the intersection of heritage and culture, where genuine confidence looks better than manufactured perfection,” Lucky Brand stated.

The denim pieces (the best part!) include a Coca-Cola Denim Trucker Jacket, a hero denim item featuring Coca-Cola embroidery, patches, and laser graphics. The vibe is reminding of vintage gas-station jackets!

And, definitely, the denim shorts made in a low-rise festival fit. The shorts feature frayed hems and Coke bottle embroidery on the back pocket.

The Lucky Brand x Coca-Cola capsule is available to shop for on the brand’s website.

The post Lucky Brand x Coca-Cola Capsule Collection first appeared on Denimology.

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This is a guest post by Nick English, founder of Stridewise—one of the web’s leading publications dedicated to quality boots, heritage menswear, and well-made everyday carry.

The Tiger Cub Economies Are Making Some Really Great Selvedge Jeans

Everyone wears jeans; some people want the best possible version of jeans, and most of them wind up looking at Japan.

Beyond their famous, culturally reinforced attention to detail, denim enthusiasts tend to buy Japanese denim because of the high concentration of brands using vintage shuttle looms, traditional and experimental dyeing methods, historically informed designs, and cutting-edge fabric science.  

But while Japan has been building its brand as a futuristic planet of the most advanced products imaginable, selvedge denim brands have been quietly sprouting all across the Tiger Cub Economies.

Why Southeast Asia Is a Selvedge Sleeper Hub

The old-fashioned selvedge denim we love is made on shuttle looms, and it’s a widespread misconception that all the world’s shuttle looms are in Japan. You probably already know that shuttle looms can be found in the United States, Italy, the UK, China, and elsewhere.

But there are dozens of brands in Southeast Asia that are making their own high-end raw denim jeans—many even make them with selvedge denim woven domestically. There are, in fact, plenty of shuttle looms in Indonesia and Thailand, and many brands dotted around the region are worn and loved by local enthusiasts.

You might have heard of a few Southeast Asian outfits—Thailand’s Piger Works and Indonesia’s Oldblue are relatively well known—but there are dozens of others that fly under the radar. 

Why aren’t they better known outside of their home countries? Sometimes it’s because of domestic economic policies that make exporting costly or impractical. This can cause many businesses to be more or less sealed from the outside world. 

But many Southeast Asian denim workshops go unrecognised by the international community of denimheads simply due to the expense and labour of marketing and selling to overseas markets. Reaching Western customers typically requires more staff, skills, and capital.

Here are nine Southeast Asian denim brands I think more people should know about.

Editor’s Note: This isn’t intended as a definitive list of every Southeast Asian denim brand. Instead, Nick has focused on labels he believes deserve more international attention right now—brands chosen for their originality, local influence, distinctive fabrics, or the role they’re playing in shaping the region’s growing selvedge scene.

FROM MALAYSIA

Raw Denim House

Modern workwear with local mythology woven in

Malaysia doesn’t currently make their own selvedge, but Raw Denim House use denim sourced from China and Japan to design, cut, and sew their jeans in the nation’s northeastern state of Terengganu.

RDH has managed to build a pretty distinct identity, selling both classic jeans and their own distinct patterns that include cargo jeans, double knees with diamond stitching, and “bush pants” with flap pockets on the thighs.

When I visited them, I was especially interested in the way they infused their designs with local mythology: some jeans had arcuates inspired by local interpretations of the monkey god Hanuman, others were decorated with their town’s mascot: the fighting rooster, once used to settle the area’s inter-kingdom tax disputes.

Raw Denim House are active on Instagram, which is probably the easiest way to follow new releases and special projects, though they also have a website.

FROM MALAYSIA

Marrow

Postmodern silhouettes and a fresh direction

Malaysia’s population of 35 million is relatively low for Asia, yet they absolutely dominate the Indigo Invitational. My point is that, especially on a per capita basis, Malaysia’s denim power deserves close attention. 

Marrow is so new that their collections have yet to be released, but they promise to be a unique fixture in Southeast Asia’s denim space with designs inspired by postmodern streetwear and quiet utility.

They’ve also built their own workshop in Kuala Lumpur’s Semua House with the intention of reviving the area’s traditional garmentmaking industry.

Helmed by London-trained designer Shaofen Seah, Marrow will release modern and roomy garments that wouldn’t be called “heritage” or “classic” in the same way as most raw denim brands, but their core principle is making clothes that move, evolve, and endure—ideas at the heart of any true denimhead enterprise.

At the time of publication, Marrow are still preparing their first releases, so their Instagram is currently the best place to follow the project and keep up with upcoming drops.

FROM INDONESIA

Oldblue

Heavyweight selvedge and one of Indonesia’s best-known denim exports

If you’ve heard of one Indonesian denim company, it’s probably Oldblue. 

The first Indonesian outfit to sell selvedge over 20 ounces in weight, they’re more likely than the other brands on this list to be found in foreign stores. Another way they’ve strengthened their visibility overseas is by collaborating with Japanese brands like Samurai and retailer Okayama Denim.

It makes sense, then, that they’ve got an unusually wide array of fits and an unusually cool website that does a great job of displaying their diverse range of heritage wear—even though it rarely reflects what you can actually buy. 

The product line is always changing, but they regularly sell heavyweight selvedge woven by Japan’s Kaihara, super slubby denim from Thailand’s Atlantic Mills, and all-Indonesian jeans made with selvedge woven in West Java.

Oldblue also stands out for securing the right to sell White’s Boots in Indonesia and for their range of heritage outerwear that’s rich in fabrics like wabash and duck canvas. 

(Website) (Instagram)

Oldblue’s website is one of the best organised in the region, though the constantly changing product lineup means not everything shown is necessarily available at any given time. They’re also active on Instagram, where new releases and collaborations tend to appear first.

FROM INDONESIA

NBDN

Batik details, sashiko patches, and constantly evolving fabrics

NBDN is based in West Java’s creative hub of Bandung, which is also home to Indonesia’s famous bootmaking scene.

They tell me their name stands for both “Not Branded’ and “Branded On,” to signify how one can take something “unbranded”—like soil and cotton—and create something that develops value, both as it’s turned into clothing and then as it’s worn and loved. 

Every pair of jeans boasts its own hand-sewn sashiko waist patch, and many of their models are named after mythical or endangered creatures.

Personally, I’m a big fan of when they integrate batik, a method of using wax to dye fabrics that has a powerful history in the region. You’ll sometimes find batik inside their jeans or on the sleeves of their jackets.

The lineup is ever-changing (they’re constantly selling out), but a visit to their headquarters revealed a range of garments that include purple weft selvedge, wabash canvas, and slubby stonewashes.

NBDN is available at Cultizm. Because the lineup changes so frequently and international availability can be limited, NBDN’s Instagram is probably the best place to keep up with new releases, though they also have a website.

FROM INDONESIA

Blue States

Fast-moving releases and heavyweight selvedge at unusually low prices

Blue States was brought to my attention by famed denim historian and designer Mohsin Sajid, who thinks they sell some of the nicest fabrics in the region.

They stand out as a brand founded by two brothers who belong to Indonesia’s longstanding ethnic Chinese minority, who some affectionately call Chindonesian. 

To the consumer, Blue States might stand out for their phenomenally low prices: their lineup includes 23 oz. selvedge jeans for 70 US dollars.

The brothers have used relationships with selvedge denim mills in both Indonesia and China to create an exceptionally fast and nimble business model, capable of creating and restocking product lines more quickly than many others in the area.

Sometimes, Blue States will also sell other items like military pants and a cool shawl-collar take on the denim jacket—a surprisingly common design choice in the region.

Blue States have both a website and an active Instagram, though, as with many brands in the region, availability changes quickly as fabrics and production runs come and go.

FROM VIETNAM

Copper Denim

Affordable raw denim, wabash, and military-inspired workwear

Vietnam is home to an enormous amount of denim production, including industry goliath Saitex and a Levi’s production plant in the northern Ninh Binh province. 

Raw selvedge denim doesn’t have a huge foothold in Vietnam, but Copper’s founder, Tu Pham, is intent on spreading its influence.

Sure, there’s no English on his website (you could try Google Translate and pray), but the extremely well-priced Copper Denim is the country’s most dedicated hub of raw denim, and Tu’s solid understanding of the space means they’re usually selling raw denim-adjacent favourites like sateen fatigues and wabash jackets.

If you’re curious to learn more about how mid-century Americana caught on in Vietnam, I visited them a couple of years ago and filmed one of their denim hangs.

Copper’s website is currently only available in Vietnamese, so their Instagram is probably the easiest way for international customers to follow new releases and get a feel for what they’re doing.

FROM THAILAND

Secret Island

Contemporary fits and experimental fabrics at lower prices

A sister brand (or perhaps sub-brand) of Piger Works, Secret Island is the newest brand on this list, so it’s all the more impressive that they’re making waves in Thailand’s bustling denim scene. 

Wisely launching with a contemporary wide fit in addition to the classic straight and slim ones that are more widespread in the region, Secret Island is innovative and significantly less expensive than Piger Works, releasing funky fabrics like anti-odour denim and perhaps their flagship: a super slubby brown denim called Sand.

Secret Island currently operates through their Instagram, which is where new releases and fabric experiments tend to appear first.

FROM INDONESIA

Craft Denim

Natural indigo and wildly textured handloomed denim

Of all the cool brands I’ve visited in Southeast Asia, Craft Denim left the strongest impression. They don’t make selvedge denim with pure indigo; they make handloomed denim with natural indigo. 

In fact, Craft only uses natural dyes, almost all of which have long histories of use in Central Java.

Earlier in 2026, they sponsored an enormous mangrove tree planting program in collaboration with a local school and the Indonesian Red Cross Society: mangroves are used to dye fabrics, and they help to protect local agriculture from erosion.

Combine all that with phenomenal textures and other funky takes on traditional favourites—like a Carhartt Detroit-style jacket made of handloomed sashiko—and you’ve got a truly singular company.

Craft Denim are active on Instagram, where they regularly share new fabrics, natural dye experiments, and one-off pieces that can be difficult to find outside the region.

FROM THAILAND

Simple & Raw

Perhaps my favourite Thai brand, I’m a huge fan of the complex images that often decorate the interior of their jeans, on pocket bags and yokes.

That said, it’s possible that I just like them because of how easy it is to use their (English language!) website: it’s easy to sort by fit (thanks for the ‘vintage’ option!) and by weight (some 25 oz. jeans are currently going for under $200). 

They’re not the cheapest brand in the region, but they’re becoming one of the most talked about thanks to the combination of impressive fits, farang-friendly website, and plenty of other workwear classics like canvas jackets, twill work pants with back cinches, pleated ripstop trousers, and herringbone twill baker pants. 

Simple & Raw have one of the easiest websites in the region to browse internationally, and they’re also active on Instagram, where new fabrics and releases tend to show up first.

This Denim Boom Is Bigger Than You Think

That’s nine brands from Southeast Asia that I’ve been looking at closely. But this list barely scratches the surface:

Sage Denim (Indonesia), Piger Works (Thailand), Nama (Thailand), Warpweft (Indonesia), Cheese Denim (Indonesia), and Sukajin (Malaysia) all deserve to be talked about, and I didn’t even touch on the one-man brands like Marimandi (Malaysia) and Selvedgework (Thailand).

I hope this overview served its purpose of making you more informed and more excited about this increasingly visible corner of the selvedge denim industry. This scene runs far deeper than a single article can cover, and I suspect we’ll be hearing a lot more about these brands in the years ahead.

The post 9 Southeast Asian Raw Denim Brands You Should Know About  appeared first on Denimhunters.

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White jeans used to be summer casual. But over the past years, they have certainly become a denim staple for every season.

And they’re replacing heavily distressed blue jeans for lots of denim people this season.

On a side-note: As for wearing white jeans in winter – just let me tell you there’s nothing more fun than pairing them with boots and heavy knit oversized sweaters. But that’s just to remind you how cool you can look in whites even when it’s freeing out.

Now back to this Spring and Summer whites.

The styling has changed completely from the old ultra-tight vacation skinny jean era. The new white denim mood is relaxed, polished, minimalist, and also somewhat more expensive-looking.

Key styles are the relaxed straight and wide-legs. But be aware of the fact that volume is controlled, not exaggerated. Very aligned with the broader Spring 2026 shift away from chaotic oversized denim.

Below you can find our team’s favorite white jeans available to buy right now. We hope you find your new white BJF (Best Jean Forever) right here – let us know:-)

Joe’s Jeans The Lou Lou Low Rise Wide Leg Jeans ($188) – also avialable in petite

DL1961 Bella Mid-Rise Slim Bootcut Jeans ($239)

Isabel Marrant High-Waist Fringe Embroidered Striaght Jeans ($860)

Gap Mid-Rise Relaxed Straight Jeans ($89)

Arket Bloom Barrel Jeans ($124)

R13 Cuffed Crossover Jeans ($595)

The post White Jeans – Our Favorite Denim Staple first appeared on Denimology.

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The Spring/Summer 2026 PURPLE BRAND campaign, named “The Neighbor”, is all about elevated denim, very relaxed tailoring, and statement essentials built for the season ahead. The brand explored the collection through the latest campaign imagery featuring the pieces shaping Spring/Summer 2026.

Shot by photographer Kaito, the campaign builds towards a multigenerational family portrait, reflecting PURPLE’s expanding universe.

Purple Brand is interesting because it’s resisting the broader denim shift. Most denim brands are moving toward quiet luxury, cleaner washes, and more tailored fits.

But PURPLE is doubling down on distressed denimm, stacked silhouettes, flashy texture, and statement jeans. They are standing firmly on the experimental/luxury streetwear side of 2026 denim. PURPLE BRAND still believes denim should look loud and rebellious, nightlife-coded.

You can have a look at some of the best campaign images in our gallery below.

PURPLE BRAND’s newest collection from this campaign is available to shop for on their website.

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