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White jeans for men are one of the defining denim trends of Summer 2026. The emphasis is on relaxed straight fits, minimalist and clean.
The biggest shift this season is away from ultra-skinny white denim and toward softer silhouettes, vintage-inspired washes, and tonal summer styling. Yep, forget the skinny jean (in ALL washes!): the straight leg is already cemented as the go-to denim style for Spring and Summer 2026. And, just FYI – not backward shift to skinnies in the near future!
White jeans return for summer in baggier, relaxed fits reminiscent of tailored pants.
The whites range from icy white to warm cream, summer bleach, and moving intoan ecru fall. While white jeans as a dominant summer trend, the enduring appeal now works across seasons and white denim definitely have become a versatile wardrobe staple for the whole year.
The minimal 1990’s aesthetic is especially influential right now. Monochrome white outfits, clean sneakers, loafers, and relaxed tailoring are replacing hyper-distressed Y2K styling. Actually, fashionistas are very much pushing monochromatic white-on-white styling
Look out for relaxed or straight fits, heavier non-transparent denim in vintage or workwear-inspired silhouettes.
To sum it up, white denim is no longer just vacation wear! Summer 2026 fashion is treating it as a core everyday jean category, very much worth investing in.
To make it easier for you – our reders – our team has done the work for you and researched online and in stores. Below you can find our team’s top picks of white jeans available to shop for tight now.
Polo Ralph Lauren Heritage Straight Jeans ($198)
Lee 100% Cotton Carpenter Jeans ($99)
Scotch & Soda The Zee Straight Fit Jeans ($128)
ORSLOW 90’s Straight-Leg Jeans ($220)
Levi’s 501 Original Jeans ($84.95)
Dsquared2 Skater Jeans ($340)
The post The Best White Jeans For Men This Summer first appeared on Denimology.
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Raw selvedge denim has traditionally come with a kind of unspoken agreement: if you want the fades and the character, you have to accept the stiffness and the break-in. And that usually comes with some discomfort,
For a lot of denimheads, that’s almost built into the experience. Heavyweight denim that barely bends when it’s new. Waistbands that fight back. Sharp creases behind the knees. Jeans that take weeks—or months—to really become yours.
And there’s a reason raw denim feels like that. Untreated fabrics hold more structure. Tighter weaves and heavier yarns produce better vertical fading, sharper contrast, and more distinct wear patterns over time. A lot of what makes raw denim visually interesting is tied directly to the fact that it’s initially hard to wear.
But somewhere along the way, discomfort itself started becoming romanticised. That’s the assumption HIROSHI KATO has spent the past decade quietly questioning. Not by abandoning what makes raw denim appealing in the first place, and not by turning selvedge denim into athleisure.
Because while most brands approached comfort by either softening the fabric or making it lighter, KATO went in a different direction entirely.
When Nick Noguchi founded KATO, he wasn’t trying to create a simplified version of raw denim for people who didn’t really like denim.
If anything, the brand’s fabrics suggest the opposite. Heavyweight Japanese selvedge, slubby textures, rope-dyed indigo yarns, and fade-focused construction are all still central to what KATO does.
What Noguchi questioned was the idea that restriction itself had become inseparable from authenticity.
“The stiffness, the time it takes to break in, the idea that you have to ‘earn’ comfort,” he says. “With HIROSHI KATO, we wanted to change that experience.”
Nick Noguchi, founder of KATO
That distinction matters. Because most denim enthusiasts have good reasons to be sceptical of stretch denim.
Historically, stretch has meant compromise. Softer, thinner fabrics with less structure. Weak recovery. Flat-looking fades. Jeans that feel comfortable for a few months before losing shape completely.
For years, “stretch selvedge” sounded almost contradictory. And honestly, not without reason.
Most stretch denim solves stiffness by reducing structure. That’s the trade-off.
Add enough elasticity and you lose the density and rigidity that give raw denim its texture and long-term character. The fabric behaves differently. It drapes differently. Fades become flatter and less defined. The denim loses some of the tension that normally creates sharp creases and high-contrast wear patterns.
That’s why stretch denim has traditionally struggled to gain credibility in the heritage space. KATO understood that problem from the beginning.
“Too much elasticity, and the denim loses its structure,” Noguchi explains. “Too little, and it doesn’t meaningfully improve comfort.”
That balancing act became the foundation for the brand’s proprietary 4-WAY STRETCH SELVEDGETM. And importantly, KATO didn’t arrive there by following the obvious routes.
“When developing our 4-WAY STRETCH SELVEDGETM, we looked at the usual solutions—lighter-weight fabrics or heavy softening treatments—but each came with trade-offs,” Noguchi says. “Lighter denim can lose structure and depth. Softening can take away the character that makes raw denim special.”
Instead, KATO focused on preserving those characteristics while changing how the denim behaves in motion. That’s a much harder problem to solve.
A lot of stretch denim uses elasticity in only one direction, usually the weft. KATO’s approach introduced stretch in both the warp and weft yarns, allowing the fabric to move more naturally without relying on excessive softness.
But the more interesting part isn’t the stretch itself. It’s the fact that stretch normally changes how denim looks.
According to Noguchi, introducing elasticity often causes the weave to become too dense, which compromises the visual texture associated with traditional 3×1 twill selvedge denim. The white weft yarns become less visible, the surface becomes flatter, and the fabric loses some of the irregularity and contrast that gives vintage denim its depth.
To avoid that, KATO developed a treatment process designed to maintain balanced shrinkage in both directions while preserving the fabric’s original appearance.
That might sound like a small detail, but it gets to the heart of why KATO has earned attention beyond just “comfortable jeans.”
The goal wasn’t simply mobility. The goal was preserving the visual and structural character denim enthusiasts care about while removing some of the restrictions traditionally associated with wearing it.
And that becomes especially obvious once you get into the heavier fabrics.
On paper, KATO’s 17.5 oz. Mammoth selvedge almost sounds self-contradictory. Heavyweight stretch selvedge still feels slightly unnatural as a concept if you’ve spent years around traditional raw denim.
In his review of the denim, Bryan admits he used to dismiss stretch denim entirely. Like a lot of denimheads, he associated it with compromise. But after spending time with KATO’s Mammoth fabric, what surprised him wasn’t that it felt soft—it was that it still felt substantial.
“The pair felt heavy,” he writes, “but the resistance I’ve come to expect with heavy selvedge wasn’t there.”
That’s an important distinction. KATO’s denim doesn’t really try to imitate sweatpants or performancewear. The fabric still has density and weight to it. It still looks like proper selvedge denim. You still get the texture, the structure, and the visual depth you’d expect from heavyweight Japanese fabrics.
What changes is the restriction. The jeans are noticeably easier to move in when sitting, crouching, or climbing stairs. For slimmer fits especially, the added flexibility made a substantial difference compared to traditional heavyweight selvedge.
And importantly, the fades still seem to hold up. That’s always the real test. Because comfort alone doesn’t mean much in raw denim if the fabric loses the visual evolution that makes the category interesting in the first place.
Even though the 4-WAY STRETCH SELVEDGETM—like their flagship 14 oz. denim—is what KATO’s best known for, the broader appeal of the brand probably comes from how consistently it applies the same philosophy across the collection.
The Monster Slub fabric is a good example. Unlike KATO’s stretch selvedge, it’s a 17 oz. 100% cotton Japanese denim built around exaggerated yarn irregularity and vertical texture.
On paper, that sounds like the kind of fabric that should be brutally stiff. But heavily textured denim like this behaves differently from standard heavyweight selvedge. The fabric drapes differently, softens differently, and develops character in a less rigid way over time.
Again, the interesting thing isn’t softness by itself. It’s the idea that a fabric can still feel substantial and visually complex without becoming unnecessarily difficult to wear.
That same thinking carries over into KATO’s shirts and broader garment line-up too. Vintage military and workwear references are still there, but usually interpreted through lighter construction, softer fabrics, and easier movement.
That same focus on wearability carries through the rest of the collection too, especially in the brand’s shirts, flannels, and lighter layering pieces.
It would be easy to assume KATO mainly appeals to people who are new to raw denim. And to some extent, that’s true.
If your only experience with selvedge denim has been stories about painful break-ins and rigid heavyweight fabrics, KATO lowers the barrier to entry considerably. You can wear the jeans naturally from day one without feeling like you’ve signed up for a six-month endurance project.
But what’s more interesting is how many experienced denim wearers seem to arrive at the brand from the opposite direction. Often, there’s initial scepticism. Then curiosity. Then surprise.
Bryan’s conclusion after wearing the Mammoth selvedge probably captures that progression pretty well: “They haven’t changed how I feel about 100% cotton selvedge, but they’ve certainly changed how I feel about stretch denim.” That’s probably the best way to understand where KATO sits in the raw denim landscape.
KATO isn’t saying that traditional 100% cotton selvedge is obsolete. Nor are they trying to replace the appeal of rigid denim and long break-ins entirely. There will always be denim enthusiasts who actively enjoy that process.
What KATO questions is whether restriction itself became overly tied to the idea of authenticity. And judging by the response their fabrics have received over the past few years, more people inside the denim world seem increasingly open to asking the same question.
If you’re curious about KATO and what to try a pair for yourself, these are probably the best places to start:
The post Why KATO Thinks Raw Denim Doesn’t Have to Hurt appeared first on Denimhunters.
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Dsquared2 Resort 2027 menswear pushed the brand’s signature chaotic luxury denim even further. Mixing Italian tailoring, Y2K clubwear, cowboy references, sequined jeans, ripped denim, and sporty hybrids.
The result is one of the loudest men’s denim collections of the season! Dean and Dan Caten described their Resoer 2027 as an Italian summer filtered through their Canadian outsider perspective.
Denim, of course, is one of the core pillars of this collection, especially pieces that combine glamour and destruction. Definitely including denim covered in transparent sequins and hybrid trench-and-denim constructions.
Key men’s denim looks:
One of the standout concepts was light-wash denim covered in translucent sequins that reflected light like nightclubwear while still looking distressed and rugged.
The Catens mixed western denim shirts, skinny distressed jeans, pointed boots and oversized belt details.
The result felt like 1980s Milan nightlife colliding with American rodeo culture.
The washes moved between dirty light indigo and medium blues to faded greys and washed blacks. Also included was Dsquared2’s signature paint-splattered denim.
As for the fits, the Resort 27 collection continues with the brand’s core styles like the slim – sexy twist – jeans, as well as their baggy carpenter fits.
Have a look at our gallery below to check out the men’s Resort 2027 denim looks.
You can shop for Dsquared2 clothing at LUISAVIAROMA and at YOOX.
The post Dsquared2 Resort 2027 – Men’s Denim first appeared on Denimology.
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Gucci Resort/Cruise 2027 marked Demna’s first Cruise collection for the house and introduced a dramatically more urban, commercial, and street-driven denim direction.
Staged in New York City’s Times Square, the show fused New York realism with Gucci luxury – oversized jeans, leather-heavy styling, washed denim, extreme flares, and exaggerated proportions dominated the collection.
{note from the editor: looks like Demna’s seriously going to bring his “oversized” – former Balenciaga – style back!}
This collection – widely referred to as “GucciCore,” is Demna’s attempt to rebuild a complete wardrobe of everyday essentials while retaining Gucci glamour.
The feel is that Demna moved Gucci away from the cleaner minimalism associated with the Sabato De Sarno era and back toward a more recognizable high-fashion streetwear identity. And, of course, with denim appearing throughout the show,
You can check out the best denim and leather looks from this collection in our gallery below.
The post Gucci Resort/Cruise 2027 Denim Looks first appeared on Denimology.
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The Louis Vuitton Resort/Cruise 2027 was one of the strongest luxury denim statements of the season.
Presented by Nicolas Ghesquière at the The Frick Collection in New York, the collection merged uptown polish with downtown streetwear energy — mixing tailored Parisian silhouettes with sporty American denim references.
A major inspiration came from a rare 1984 graffiti-covered Louis Vuitton suitcase customized by Keith Haring. Haring-inspired motifs and downtown New York references gave the denim pieces a gritty urban feel:
The discovery within the Louis Vuitton archives of a 1930s leather suitcase, radically reworked as a literal canvas by the American contemporary artist Keith Haring, connects Louis Vuitton to pop art. This chance encounter reemerges as a fundamental inspiration, a selection of Haring works featured across clothing pieces and accessories. In turn, these pieces again serve as canvasses, honoring Haring’s distinct artistic language and legacy.
And the good news is, Louis Vuitton has already begun rolling out Resort denim ready-to-wear online, including: Monogram denim overalls, Batwing denim jackets, wide-leg pleated jeans, asymmetrical denim shirts, and more.
The post Louis Vuitton Resort 2027 – Denim Included👖💙 first appeared on Denimology.
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A couple of jeans people have been waiting for are finally back this week.
Iron Heart has restocked the legendary 634S after months out of stock, and I’ve reopened pre-orders for the Weirloom WL#2 Slim Fit after the first run disappeared pretty quickly.
Plus, I’ve got a good Memorial Weekend deal from Gustin, and a little denim history lesson about the small piece of metal that essentially created blue jeans as we know them.
It took me years to work myself up to heavyweight denim. By the time I finally got my first pair of Iron Hearts—the 634S, their now-iconic straight fit in the brand’s famous 21 oz. denim—I’d already worn a lot of raw denim jeans. But this still felt like a rite of passage.
Before heavyweight selvedge became its own category, Iron Heart helped define it. The 634S proved that heavy denim didn’t have to feel like armour.
The formula is actually pretty simple:
More than two decades after it was introduced, it still feels like the benchmark heavyweight jean for a lot of people—and probably the pair most responsible for making heavy denim wearable beyond the hardcore niche.
This denim’s stubborn at first, no question. But the combination of the looser weave and the double-twisted weft yarns makes it far more wearable than the weight suggests. Once broken in, it becomes surprisingly comfortable.
Iron Heart has just restocked the 634S after it being sold out for months, and sizes will probably disappear quickly again.
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The DH Weekly is my weekly column with new stories, product picks, industry observations, and denim history.
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Back in November, I launched the WL#2 Slim Fit jeans. Between the pre-orders and the small amount of extra stock I booked, most sizes disappeared pretty quickly.
Since then, I’ve had quite a few people asking when it would return. So I’ve booked another batch, and pre-orders are now open again.
Unlike the first run, this production is already confirmed. That means the stock numbers you see online are the actual quantities I have available with this batch, scheduled for delivery in mid-August.
The WL#2 is built on the same foundation as the original Regular Fit jeans:
… just with a slimmer and slightly tapered leg.
I’ve also made a couple of changes for North American customers:
Starting with this production, Weirloom orders to the US will ship DDP (Delivered Duty Paid), which means I cover the import tariffs upfront. I’m also now offering free standard shipping on jeans to both the US and Canada.
Pre-orders are available now with 25% off the stock.
This might be a good place to explain what Weirloom actually is—and why I started making my own jeans after spending more than 15 years writing about other brands.
Denimhunters has always been about helping people understand jeans better: what matters, what doesn’t, how things fit, and why some pairs are genuinely worth the money.
And after years of handling jeans at every price point, one thing became increasingly clear to me:
Most people don’t want denim to become a hobby. They just want a really good pair of jeans.
The problem is that buying good jeans often becomes more complicated than it needs to be: confusing marketing, less than transparent pricing, difficult sizing, trend-driven fits, and products that either feel overbuilt for normal life—or underwhelming for the money.
Weirloom is my attempt to simplify that. The idea is not to reinvent jeans. It’s to make the kind of pair I think most people are actually looking for:
The jeans are made in small runs, produced in Europe, and built around long-term wear.
If you know all the denim terminology already, great. If you don’t, that’s completely fine too. The whole point is that you shouldn’t need a degree in denim to buy a pair of jeans you genuinely enjoy wearing.
And honestly, after writing about this stuff for most of my adult life, making my own jeans has been both terrifying and incredibly satisfying at the same time 😅
Gustin is running 40% off its Featured Stock section throughout Memorial Weekend.
That means these are not crowdfunding campaigns where you wait months for production. These are pairs already made and ready to ship.
Still, Gustin’s crowdfunding model is part of what makes the brand so interesting. Since 2013, they’ve built much of the business around producing based on actual demand instead of loading up inventory and hoping it sells later.
That idea was also part of the inspiration behind how I launched Weirloom last year and why I’m continuing to do pre-orders.
With another 40% off on top of Gustin’s normal Featured Stock pricing, some of these jeans become exceptionally good value for American-made selvedge.
153 years ago this week, Levi Strauss and Jacob Davis received the patent for riveted workwear. A tiny piece of metal that ended up defining an entire garment.
The idea was simple: reinforce the points that kept tearing under heavy wear—mainly the pocket corners and the base of the fly.
Today, most people obviously don’t need rivets for durability anymore. But jeans without rivets still somehow don’t really feel like jeans.
I revisited the history of rivets this week in the Denimhunters archive, including how Jacob Davis came up with the idea, why Levi’s ended up owning the patent, and how this tiny detail became one of the defining features of blue jeans.
The post The Jeans That Made Heavyweight Denim Wearable appeared first on Denimhunters.
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Paris Hilton is the face of Old Navy’s “It’s Old Navy” Summer campaign. She stars in this campaign, including her iconic song “Stars Are Blind” as well as her famous catchphrases.
Also featured are her mother, Kathy Hilton, and other reality stars, including Ciara Miller and Rob Rausch.
“Paris Hilton is the perfect summer muse introducing our new campaign ‘It’s Old Navy’, celebrating the joy of summer and spilling the secret that great style is for everyone.
It’s two icons coming together, Paris and Old Navy. She embodies so much of what we love: bold style and dressing for joy. I’ve known Paris since we were teenagers in New York. She is a fearless businesswoman and incredible mother, always true to herself, and confident” – Zac Posen, Old Navy creative director.
“Old Navy has always had that nostalgic summer energy, and working with Zac Posen on this campaign made it even more special. He’s always understood style, fun, and how to make a moment feel iconic. I love that we got to bring that energy to Old Navy,” said Paris Hilton. “It was so much fun being with my mom on set shooting this together” she added.
Old Navy summer is an homage to the brand’s heritage through the lens of American wardrobe staples: denim, tees, and fleece, and the ultimate summer must-have – the Old Navy flag tee.
This collection embraces lived-in authenticity and ease: Crafted denim with visible repair stitching, embroidered elements and applique details, and vintage-washed graphics that feel storied, sun-faded, and passed down.
The “It’s Old Navy” campaign was directed by Ally Pankiw, styled by Natasha Newman-Thomas, and creative direction in partnership with Look.
Old Navy’s summer collection is available now on its website and in stores.
The post Old Navy x Paris Hilton Ad Campaign first appeared on Denimology.
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