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Blog

Shapewear Brand Shapellx Debuts Padded Jeans

January 27, 2026 by DENIMandPATCHES

Shapellx launched the Bare Essence AirSmooth Denim Collection.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

Street Looks – Hello From Paris!

January 27, 2026 by DENIMandPATCHES

street looks

Looking at these amazing images which Phil Oh captured during the men’s Fall 2026 shows in Paris, one thing is absolutely clear.

street

Oversized is THE thing also for this year. And the more the better. You can’t get “baggy” enough. So still, no hello, wellcome back skinnies. That is, of course, if your’e going to do “what fashion demands”.

Personall, I will not give up on my skinny jeans for special occasions – but more about this some other time.

But enough said, below in our gallery you can have a look what denim street looks and trends were like. Street looks are always our best inspiration source.

denim

And once again, we ‘want’d love to thank Phil Oh for giving us so many awseome and inspirational pictures!

The post Street Looks – Hello From Paris! first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

CHT Group’s Denim Division Debuts Potassium Permanganate Alternative

January 26, 2026 by DENIMandPATCHES

The company offers OrganIQ Seek system for local spray bleach application.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

Introducing: Stevenson Overall Co. (SOC)

January 26, 2026 by DENIMandPATCHES

denim

Stevenson Overall Co. is a heritage-inspired denim and workwear brand blending old American workwear roots with meticulous modern craftsmanship. The brand is especially interesting for the denim enthusiasts and vintage workwear fans.

Originally, Stevenson Overall Co. began in the 1920s in Portland, Indiana as a maker of rugged workwear for laborers and farmers.

Stevenson

Then the brand faded during the Great Depression, but in 2005 it was revived when vintage denim enthusiasts Zip Stevenson and Atsusuke Tagaya encountered original Stevenson garments and decided to resurrect the label.

The philosophy of Stevenson is about preserving historical methods and details. Like flat-felled seams* and early 20th-century constructions while adapting fits and fabrics for today’s wearers.

*Flat-felled seams & single-needle stitching: This old-school construction technique, rare in modern denim production, was common in the 1920’s.

selvedge denim
jeans

Despite its American roots, all modern SOC denim is crafted in Japan, where artisans specialize in heritage denim production. Their preferred selvedge denim comes from the Kuroki Mills. And the use of the Zimbabwe cotton provides the garments whith that unique slubby and textured quality, adding depth to fades and wear patterns.

you can shop for SOC denim in stores worldwide – check here for your country.

The post Introducing: Stevenson Overall Co. (SOC) first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

Wrangler x Lainey Wilson Spring 2026 Campaign

January 24, 2026 by DENIMandPATCHES

jeans

Wrangler partnered again with country music star Lainey Wilson. This time it is for Wrangler’s Spring 2026 ad campaign.

denim

This newest collection is focused on Western heritage, boho flair, and definitely bold denim styles. Blending classic Wrangler denim with Lainey’s rock-n-roll meets cowgirl aesthetic.

Yeah, when Wrangler and Wilson team up, you can count on two things: authentic western style and badass feminine flair!

You can check out the key denim looks below:

Embroidered Denim Vest
A Western-inspired sleeveless denim vest with vintage styling and embroidery – perfect for layering over tees or shirts.

denim vest

Novelty Pull-On Flare Jean
Retro-inspired flare jeans in an indigo wash that nod to both 70s silhouettes and festival style – comfortable and expressive.

flare jeans

Embellished Mae Bootcut Jean
Bootcut jeans with decorative touches and Western flair, a standout piece for spring.

bootcut jeans

Wide-Leg Jeans
Special collab “Wrangler × Lainey Wilson” wide-leg jeans in a high-rise with a relaxed fit.

wide-leg jeans

To sum it up, the Apring 2026 collection is all about Western roots with a modern and wearable feel. A blend of classic Wrangler craftsmanship with Lainey’s personal style cues.

As mentioned above, key fits lean toward flares, bootcut denim, and wide legs, aligning with ongoing Western and 70s revival trends. And decorative elements (embroidery, stripes, graphics) make them stand-out fashion statements rather than basic blue jeans.

The Wrangler x Lainey Wilson collaboration capsule is now available to buy on the Wrangler website.

The post Wrangler x Lainey Wilson Spring 2026 Campaign first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

Soorty Modernizes Heritage Workwear Through AI

January 23, 2026 by DENIMandPATCHES

The Soorty x Miles Johnson “Heroes of the Past & Future” exhibit uses AI to see denim’s rugged past for modern workwear.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

Spanish Chemical Firms Joins Forces for New Denim Division

January 23, 2026 by DENIMandPATCHES

A new venture aims to integrate innovation, process efficiency and sustainability for global denim manufacturers.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

Authentic Sees Guess Growing to $10 Billion Brand

January 23, 2026 by DENIMandPATCHES

Authentic Brands Group has finalized the purchase of a 51 percent stake in the $6 billion brand

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

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Recent

  • Shapewear Brand Shapellx Debuts Padded Jeans
  • Street Looks – Hello From Paris!
  • CHT Group’s Denim Division Debuts Potassium Permanganate Alternative
  • Introducing: Stevenson Overall Co. (SOC)
  • Wrangler x Lainey Wilson Spring 2026 Campaign

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