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Larsson is continuing her colorful dressing streak this festival season.

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Whether you’re a beginner or a pro, these bestselling brush sets will help you achieve camera-ready results.

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The Duchess of Sussex is reportedly making her TV comeback.

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We’ve already mentioned several times that the iconic denim brand Lee® was one of James Dean’s favorites. And today Lee is making us remember another movie star, long gone, but never forgotten….

Lee® celebrates Marilyn Monroe’s 100th birthday with a capsule reimagining her most famous looks.

The Lee x Marilyn Monroe Collection is a limited-edition capsule celebrating one of Hollywood’s most enduring icons. Created in honor of Marilyn Monroe’s 100th birthday and available to fans around the world, the collection reimagines some of her most recognizable looks.

The collection is inspired by images of Marilyn wearing Lee’s iconic Storm Rider jacket, photographed by Eve Arnold on the set of her final film. These famous photos have informed everything from the trims, labels, and graphics to the campaign creative and of course, a new version of that jacket.

“The photos of Marilyn in the Storm Rider jacket have inspired Lee for decades. Her natural beauty and strength shine through as does the timelessness of denim. Our goal for this collection and campaign was to capture the essence of Marilyn’s aesthetic and the styles she made famous through a modern Lee lens. It’s a reimagining, not a replication and it will excite our consumers and her fans around the world,” said Vivian Rivetti, Vice President of Global Design, Lee.

Like Marilyn, Lee has stood the test of time. The capsule honors a shared legacy rooted in authenticity, individuality, and timeless style, celebrating the confidence, glamour, and grit that defined Monroe and continues to inspire the Lee woman today.

“For a century, Marilyn Monroe’s influence has shaped film, fashion, and pop culture,” said Dana Carpenter, Executive Vice President of Entertainment, Authentic Brands Group, owner of the Marilyn Monroe estate. “The Lee x Marilyn Monroe collection thoughtfully celebrates her enduring style through iconic archival inspiration while introducing these timeless designs to a new generation of fans.”

In addition to the Storm Rider, the collection includes dresses, jeans, and tops. Size range is 24-34 for bottoms, XS-XL for other apparel. Premium fabrics, exclusive trims and palette, custom labels, signature lip embroidery and archival photography make the collection a wearable tribute to Marilyn’s lasting impact.

You can check out and shop for the complete collection here.

The post Lee® x Marilyn Monroe Capsule Is So HOT♨️ first appeared on Denimology.

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A Legendary Raw Denim Is Going Away, Plus More News About Japanese Denim

I could as well have called this the “Japanese denim issue.”

One brand known for made-to-order jeans and an unusually broad range of fabrics is bringing back Japanese selvedge. 

Another—that I often call the heavyweight champ of Japanese denim—is saying goodbye to one of its most iconic fabrics. 

And then there’s a quick update from my own brand that might clarify what I mean when I say that it starts with “Made in Europe.”

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SOSOBROTHERS Returns to Japanese Selvedge

Japanese denim was part of the Swedish made-to-order jeans maker’s story from the beginning. But as the brand grew, the range expanded in new directions, and Japanese selvedge slowly disappeared from the lineup.

Now it’s back in the mix. But this isn’t simply about adding new fabrics—it’s about reconnecting with one of the influences that shaped the brand in the first place.

I spoke with founder Johan Blom about why Japanese denim matters so much, what’s changed this time around, and why this return is about more than just a fabric drop.

An Ode to Iron Heart’s Ultra Heavy Raw Selvedge

UHR has always stood apart from the rest of Iron Heart’s denims. It’s not sanforized. It isn’t one-washed. It’s loomstate, shrink-to-fit; selvedge in its purest form. After more than 15 years in the lineup, Iron Heart has announced that this latest restock will be the final one.

The story behind UHR is almost as interesting as the denim itself. Haraki-san was experimenting with a new fabric when a mistake in his calculations resulted in something completely different from what he had planned.

It’s woven at a tiny family-run mill in Japan with just two looms capable of producing this denim. Limited production has always been part of the story, and this is the last chapter.

Iron Heart has been dropping it in different fits since April. Now the final fit arrived, and many sizes are already gone—the 634 straight is already sold out (on Iron Heart’s own site), but there’s still some stock left in other fits.

I’ve worn the UHR myself. I got it in the 888 fit when the denim was last available. At the time, I remember thinking it was almost too much denim—and honestly, I still think the red selvedge ID is a little too fat for my taste 😅

But that’s also part of what makes UHR special. It has a personality of its own. It was never designed to be an easy, middle-of-the-road denim, and I think that’s why it’s earned such a legendary reputation.

If you’ve ever wanted to experience UHR for yourself, this is your last chance.

Things Worth Your Attention

There’s been no shortage of new releases and restocks lately, but I may have gone a little overboard in the last couple of issues. So I’m trying something simpler here: one product, one reason to buy it.

• Gustin’s Double Black heavyweight denim – A 21 oz. double-black selvedge with a dense heavyweight weave.
• Samurai’s Kanoko Aimadara selvedge – A brown selvedge collection inspired by historical military denim.
• Momotaro’s Botanical Dye Series – Naturally dyed selvedge denim in moss khaki and bamboo charcoal.
• SOSOBROTHERS’s Indigo Hickory Stripe Denim – A workwear-inspired drop built around 10 oz. hickory stripe denim.
• KATO’s New Raw Denims – Two new raw options: one grey-black and one indigo.
• White’s Boots x Franklin & Poe – A low-oxford collaboration built on White’s Northwest last.

I’m curious what you think about this format. Are roundups like this one useful? Would you rather see more or less of it? Let me know—I’m always trying to make the Weekly more valuable for you.

Building a Denim Brand

The behind-the-scenes of working on Weirloom.

Making Room for Weirloom in the Weekly

Weirloom grew directly out of everything I’ve learned through Denimhunters. But I’ve been treating it as something completely separate—as if I needed to apologise every time I mentioned it.

The DH Weekly is where I share what I’m working on, and while Denimhunters is obviously a huge part of that, it’s not the only thing I do.

Over the past year, a big part of my story and life has been building my own jeans brand. Going forward, I want to share more of what happens behind the scenes. Like a journal of building a jeans brand.

I won’t bore you with every little detail, but if I’m going to realise the plans I have for Weirloom, there will be plenty of interesting moments along the way—the exciting ones, the frustrating ones, and probably a few that don’t go according to plan.

I Can’t Build This Brand Alone

My friend and mentor Henrik Brund has told me several times that I need someone to help with sales for Weirloom. It looks like I might’ve found that person.

This goes back to something I’ve been thinking about since I started the brand. One of the biggest decisions I’ve had to make with Weirloom is whether to build a direct-to-consumer brand or try to get the jeans into shops. Because those are two very different models.

With wholesale, the shops that sell your products need to make money, which means you need to add a margin. But don’t be fooled; selling direct-to-consumer isn’t without costs either. You need to invest in marketing, so-called “customer acquisition,” shipping, and everything else that comes with building a brand.

In the end, I decided that wholesale was the right path for Weirloom. Not because I want to be everywhere, but because I believe the right stores can introduce the brand to people who would never discover it through my own channels.

Since my first trade show in January, it’s been blatantly clear to me that I really do need someone to help with wholesale.

I love working on the product, telling the story, building the brand. Sales is a different skill set. And if Weirloom is going to become what I believe it can become, I need help from someone who knows sales.

So when I was approached by someone with two decades of experience doing wholesale at serious scale—who had already bought a pair of the First Edition jeans and shares my vision for what Weirloom can become—it felt like the perfect match.

We’re still in the getting-to-know-each-other phase, but it feels like one of those moments where the pieces start coming together.

Weirloom Doesn’t Stop with “Made in Europe”

I’ve said many times that “it starts with Made in Europe”. I guess the image above explains what I mean about that.

From the Archive: My Guide to Japanese Brands

When I introduced this section of the Weekly, the idea was to bring back some of the stories that were published way before I started this column slash newsletter. But it also works for something else: pieces that aren’t necessarily years old, but are worth revisiting because they help tell the story.

That’s the case with my guide to Japanese denim brands. I published it in April, but I thought it was worth including again in this issue.

The guide covers all the Japanese denim brands you should know, from the big names that helped shape the scene to smaller labels doing interesting things with fabrics, fits, and construction.

If you’re looking to understand the Japanese denim landscape—or just wondering where to start—this is my guide for just that.

The post We Knew It Was the End, But Saying Goodbye Isn’t Easy appeared first on Denimhunters.

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SOSOBROTHERS Brings Back Japanese Selvedge with Kaihara and Collect

Best known for made-to-order denim and extensive customisation, the Swedish brand has built a range of denims from classic selvedges to proprietary heavyweights, as well as more experimental options. Every pair is made in the brand’s own factory in Thailand.

But Japan hasn’t been the source of that breadth of denims. As sourcing needs evolved, Japanese selvedge became harder to source—and the flexibility that SOSOBROTHERS wanted wasn’t always available there.

Now, Japanese denim is back in the mix, with two options from Kaihara and Collect. It’s not a change of direction, but a return to one of the influences that shaped the business from the start.

It Started With Japanese Denim

The idea was ambitious from day one: made-to-order jeans built around the customer’s choice of fabric, fit and details. 

The denim itself, though, came down to what the young brand could actually source. Its supplier in Bangkok regularly received Japanese selvedge, giving the young brand access to the kind of denim that had helped draw co-founders Johan and Jannis into the business in the first place.

“We had to buy what the middlemen offered, and we usually bought what we could get our hands on before the denim prices rose,” Johan says.

As the years passed, that model became harder to sustain. Japanese selvedge became more difficult and expensive to get hold of. At the same time, the brand started exploring more adventurous fabrics—including the proprietary heavyweights and flannels that would become an important part of its identity.

Most of the denim in the range now comes from mills and producers in China, and that sourcing has helped build the broad fabric range the brand is known for today. Johan says those fabrics are still influenced by what SOSOBROTHERS admired in Japanese denim: the quality, attention to detail and willingness to push what the fabric can do.

But SOSOBROTHERS wasn’t immune to the allure of Japanese denim. It had been there at the beginning, and the team wanted it back—only this time without going back to buying whatever a middleman happened to have. What changed was the ability to establish direct relationships with Kaihara and Collect.

For Johan, that’s a milestone. The direct relationships provide a much better understanding of how the makers work and what they offer, and the team plans to visit Japan to deepen those ties.

Back With Two Signature Selvedges

The Japanese selvedge collection launches with two fabrics: one from Kaihara and one from Collect.

The lighter of the two is Kaihara’s original selvedge: a 13.75 oz. denim made from 100% organic cotton, with an indigo warp and a light beige weft. Johan describes it as a way of circling back to the beginning, given the role Kaihara denim played in the brand’s early days.

The second comes from Collect and weighs 18 oz. It’s an indigo heavyweight with a pink selvedge ID.

“We wanted to start out with the traditional indigo selvedge denims that Japan is known for,” Johan says. “One mid-weight and one slightly heavier.”

That choice fits neatly alongside the existing fabric range. There are already plenty of unusual textures, colours and heavyweight options; these two bring back the more traditional Japanese selvedge that helped shape the brand from the beginning.

Why This Is More Than “Two New Fabrics”

I asked Johan what matters most to him about this launch.

“I think I speak for the whole team when I say that by establishing a business relationship with these amazing mills, it’s quite a milestone for us in terms of growth and recognition,” he says.

There’s a sense of returning to something that was there at the beginning, but with a business that looks very different today.

“It feels like it all started with Japanese looms and it was time finally to re-incorporate that vision into SOSOBROTHERS again.”

That doesn’t mean Japanese denim is about to replace the existing fabric range. The brand is still proud of the denims it has developed and sourced elsewhere, and Johan is clear that Japanese selvedge is becoming both more difficult and more expensive to source.

Running Stock Doesn’t Mean Unlimited

Both are running-stock fabrics—in other words, part of the mills’ existing ranges rather than proprietary developments made specifically for SOSOBROTHERS. That doesn’t mean they’re permanently available. For this first drop, SOSOBROTHERS bought 100 metres of each. Johan says developing an exclusive fabric would mean much larger minimums—often around 1,000 yards—as well as longer timelines.

There’s no guarantee either of these exact denims will return once this first drop is gone. If more becomes available, SOSOBROTHERS may bring them back; if not, future drops will use other Japanese denims.

Being running-stock fabrics doesn’t make these two denims second-best options. Another well-known Swedish denim brand built much of its reputation on a selvedge denim that wasn’t proprietary. A fabric doesn’t need to be exclusive to become closely associated with the brand that uses it.

The direct relationships with Kaihara and Collect also create the chance to see what else might be possible. The team plans to visit Japan, learn more about the mills and explore where those relationships could lead.

The post How SOSOBROTHERS Found Its Way Back to Japanese Denim appeared first on Denimhunters.

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This Fall, Gap unveils “Denim on your own,” its Fall 2026 campaign starring musician Malcolm Todd and actress Inde Navarrette.

Set to Malcolm Todd’s original rendition of Robyn’s iconic anthem “Dancing on My Own,” created specifically for this campaign, Gap brings together two rising talents from different creative worlds. United by a shared confidence but distinct in their perspectives, the campaign showcases Malcolm and Inde alongside GapDenim as a canvas for their creativity and personal style.

With this campaign, Gap is ontinuing its legacy of championing emerging artists, Gap brings music and style together to celebrate Gap Denim and individuality.

“For this campaign, we didn’t simply ask Malcolm to cove ‘Dancing On My Own,’ we asked him to reinterpret the song through his own perspective,” said Fabiola Torres, Chief Marketing Officer of Gap brand.

“That same spirit of making something your own defines GapDenim. A collection designed to help people find the fits and styles that feel uniquely theirs. It’s how Gap has connected with culture for generations, and how we continue to inspire originality today.”

The video, directed by Tanu Muiño, with creative direction from Calvin Leung, Head of Gap Brand Creative, sees Todd break free of the boundaries of a bright white room, standing on his head and doing the robot in the company of one of the hottest Hollywood stars of the moment: Obsession’s Inde Navarette, each wearing their own Gap ensemble. 

You can shop for the clothes from this collaboration on the Gap website.

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Baggy jeans are not really “out” for Fall 2026. A better way to describe the shift is that the extreme, super-slouchy baggy jean is losing its dominance, while relaxed, elongated and more controlled versions are still very much relevant.

What’s really changing for Fall 2026:

1. Baggy → “baggy but cleaner”
The newest silhouette sits somewhere between baggy, wide-leg and straight-leg. The emerging shape as roomier than straight jeans but slightly more tapered than the very loose styles that dominated the previous seasons. The key is longer hems and less balloon-like volume.

2. The exaggerated 2024/25 puddle jean is cooling off
This is where the “baggy is out” narrative comes from. The giant, ultra-low, ultra-wide jean with enormous volume isn’t the freshest interpretation anymore.

But that doesn’t mean the entire relaxed category disappeared. “Baggy skinny”is probably the most important evolution if you’re tracking the direction of denim.

And – there’s something else. It seems that there’s a lot of low-rise “on the rise” again! But more about this in another feature coming up soon – stay tuned here @Denimology.

Abrand ’99 Lace=Trim Low-Rise Baggy Jeans ($128)

Damson Madder Baggy Wide-Leg Jeans ($190)

AGOLDE Low-Rise Baggy Jeans ($268)

DL1961 Baggy Wide-Leg Low-Rise Jeans ($269)

Acne Studios 2023 Super Baggy Fit Jeans ($850)

GANNI Jeans in Laopard Print ($142)

PacSun Ultimate Low-Rise Baggy Jeans ($64.95)

The post Baggy Jeans – “In” Or “Out” This Fall?! first appeared on Denimology.

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