Blog

From dressing first ladies to Taylor Swift, a look back at Dominican-born designer Oscar de la Renta’s enduring legacy in American fashion

DENIM and PATCHES sourced this post originally published on this site

The Rising Trend of Jeans as Shapewear Jeans have been a wardrobe staple for decades. We all love them here! In fact, they might be the defining garment of the Western world over the past 50 years, and probably the 2000’s-2015’s for modern clothes. However, jeans have never been static.…

DENIM and PATCHES sourced this post originally published on this site

Hailey Bieber’s collaboration with Gap, “The Hailey Jean,” is already one of the most talked-about denim releases of the year. The capsule reinterprets Gap’s iconic ’90s fits through Hailey’s minimalist, off-duty aesthetic.

The collection centers on two relaxed silhouettes:

The Hailey Extra Baggy (Hero Piece)

A mid-rise, worn low on the hips with extra-wide legs, made of rigid (non-stretch) cotton denim, available in three washes. The jeans also feature custom “1996” hardware and Hailey’s signature inside the pocket.

The Hailey ’90s Low Rise Loose

AThis jeanshave a lower rise than the Extra Baggy and the fit is a relaxed, loose straight leg inspired by Gap’s 1990’s vintage jeans. Also available online at Gap in three different indigo washes.

The post Gap x Hailey Collab: The Hailey Jeans first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Ksubi by Elle II is the collaboration between Australian denim label Ksubi and stylist/content creator Elle Ferguson.

Following the success of the initial capsule, Volume II launched this July with an expanded 15-piece collection inspired by Parisian style and Bondi ease.

This edit redefines wardrobe staples with timeless pieces crafted in classic mid-blue denim, accented by tobacco stitching, subtle distressing, and Ksubi’s signature lived-in aesthetic.

Each piece is personally designed by Elle, reflecting her creative vision and drawing inspiration from her cherished denim archives.

The hero denim piece is the Boyfriend Jean in Frenchie Blue. This wide-leg style reflects one of the strongest denim directions for 2026.

he Ksubi by Elle capsule sits between classic premium denim and current runway trends. It avoids both extremes: It doesn’t embrace the ultra-baggy silhouettes of early 2020s streetwear nor follow the ultra-slim revival.

Instead, it lands on one of the strongest commercial silhouettes for 2026: the relaxed boyfriend jean with a vintage-inspired wash and restrained distressing. That makes it a strong example of the industry’s move toward versatile, elevated denim that feels modern without relying on dramatic washes or exaggerated proportions.

This capsule collection is available now on the Ksubi website as well as in Ksubi stores.

The post Ksubi by Elle II – Capsule Collection first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Ulla Johnson’s Pre-Fall 2026 collection continues the brand’s signature blend of craftsmanship, femininity, and artisanal detail. And denim is playing a supporting, but important, role.

Rather than focusing on trend-driven jeans, the collection treats denim as another medium for texture and handwork. Denim reflects the same artisanal language seen throughout the collection’s dresses and outerwear.

Key Denim Themes

1. Deep Indigo Washes

The collection favors rich, saturated denim over heavily faded vintage washes: This aligns with the broader luxury shift toward polished denim for late 2026.

2. Decorative Craftsmanship

Instead of distressing, Ulla Johnson emphasizes embroidery, contrast topstitching and patchwork inspired seaming.

3. Relaxed, Feminine Shapes

Denim silhouettes include wide-leg jeans, high-rise and straight legs, and structured denim jackets. The cuts are relaxed but not oversized, creating fluid proportions that complement the collection’s romantic aesthetic.

Ulla Johnson’s Pre-Fall 2026 denim reinforces one of the season’s strongest luxury themes: craft over excess. Instead of pushing aggressive reconstruction or oversized proportions, Ulla Johnson demonstrates how denim can feel fresh through texture, embroidery, and refined styling.

It fits squarely within the broader Fall 2026 movement toward elevated, artisanal denim that transitions seamlessly between casual and dressed-up wardrobes.

Some of the pieces from this pre-fall collection are already available on the brand’s website. And you acan also shop for Ulla Johnson at Saks Fifth Avenue, Neiman Marcus, and at NET-A-PORTER.

The post Ulla Johnson – Pre-Fall 2026 Denim first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

This month, Hollister launched its women’s fall denim campaign with popstar Freya Skye. The collection celebrates self-expression, confidence, and the versatility of denim made for modern moments.

At the center of the campaign is Freya Skye, who embodies what it means to be “Made for this Moment.” Because she tours and lives in denim, Freya brings an authentic perspective shapedby her life in music and as a longtime fan of Hollister.

Through a series of dynamic images and video content, the campaign captures Freya on stage, behind the scenes and in everyday
moments, highlighting Hollister denim as a foundation for individuality. Together, Hollister and Freya celebrate personal style, encouraging customers to show up as themselves wherever life takes them.

“Denim has always been a staple of self-expression, and this Hollister collection reflects the personal style and individuality we see in our customers,” said Carey Collins Krug, chief marketing officer at Abercrombie & Fitch Co. “Music is central to how our customers express themselves, and Freya’s authenticity, creativity and energy make her a natural partner for this campaign.”

“Hollister has been a part of my life for as long as I can remember, and it’s always felt like a brand everyone connects to. I grew up with Hollister, so being able to partner together now feels incredibly surreal,” said Freya. “Hollister’s laidback, versatile style really reflects how I live, always moving between everyday moments and being on stage, which is why I love their denim. For me, the perfect pair of jeans is something I can wear all day, no matter the occasion.”

The new denim collection is available now in Hollister stores and online in sizes 00 to 20.

The post Hollister – “Made For This Moment” first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Outdated Archetypes, a Pair of Jeans I’ve Never Worn, and Why Fit Comes First

Raw denim has been my life for the better part of two decades. And yet, on any given day, you could walk past me on the street and have absolutely no idea what I do for a living.

I have a uniform. The foundation is a pair of regular straight jeans, mid-rise. A quality t-shirt, slightly boxy fit, usually white—lately, often the one from my own brand. And then on top, a plaid flannel. So far, pretty standard raw denim guy.

Then you look at my feet. Sneakers. Not Iron Rangers anymore, not engineer boots, not even a clean leather trainer. Slip-ons or running-inspired silhouettes. Sometimes, actual running shoes. And when it’s too long since my last haircut, I’ll also be wearing a (raw denim) baseball cap or my Heimat beanie.

That might read as style confusion. I’d say it’s what happens when you know your own denim style well enough that you don’t need to follow the rules anymore.

That’s what the style guide from the “New to Raw Denim” series is about: helping you find your direction before you start building a wardrobe—so that when you eventually ignore the rules, you’re doing it knowingly.

In This Issue of the DH Weekly

It starts with a pair of jeans I’ve never worn—and why that has everything to do with finding your denim style before you buy. This issue covers the style guide from my New to Raw Denim series.

Get Denimhunters in Your Inbox Every Friday

New to the DH Weekly? It’s my Friday column on raw denim and heritage menswear—new guides, product picks, restocks, and the occasional bit of denim history. Sign up below.

10 Denim Styles (Archetypes Revisited)

I first mapped out denim style archetypes a decade ago in Blue Blooded. Types of person, not just directions. It made sense at the time.

Going back to that work for the new style guide, I kept some, dropped some, and rethought the entire framing. The person-based labels felt too fixed. Nobody is The Cowboy or The Rebel. But plenty of people lean that way, mix a bit of both, and build a wardrobe around it without ever putting a name on it.

Some of these styles are genuinely denim-first—Cowboy, Rebel, Hippie. Pull the jeans out, and the look falls apart. Others, like Military or Streetwear, are more complicated: denim belongs there, but it’s not the anchor.

Maybe you always reach for a loose, straight cut and you’ve been pairing it with flannels and work boots without thinking twice—that’s not random, that’s what I’ve defined as Workwear style in the guide.

Or maybe you wear slim straight jeans, a white tee, and a leather jacket every time—that’s Rebel, and maybe you are too. Or you’re the guy in the relaxed fit, the big Oxford shirt, the 90s trainers—Dad Style, and you’re in good company.

Most people already have a denim style of their own. The guide just names it. Which of these is yours? That’s what the guide is for.

Why Fit Comes First

Years ago, I was gifted a pair of Levi’s Vintage Clothing 1915 jeans—produced in 2010, as best I can tell. Made in the USA from Cone Mills selvedge. No belt loops, suspender buttons, a cinch-back, a cut so high-rise and wide in the leg that it belongs to a different era entirely.

Objectively, they’re very special jeans. The kind you don’t just go out and buy. But I’ve barely worn them.

As I was digging through my stack of jeans looking for those LVCs writing this Weekly, I found another pair that proves the point just as well: a pair of Wrangler Bluebell 11MW, also gifted to me. Never worn outside the house. Not once.

The cowboy aesthetic has crept into my peripheral vision lately—Yellowstone, Instagram, people like Albert Muzquiz wearing it with total confidence. Maybe it’s time I wear them, but I digress.

The point is that both pairs have been sitting there more or less unworn for years. Not because they were the wrong size, or even the wrong fit. But because they didn’t fit my style at all.

That’s what fit actually does. It’s not just about how jeans sit on your body. It’s about where they point the whole outfit. Know that first, then find your archetype.

The Full Series Is Already Live

The guide that this Weekly is all about is part of the New to Raw Denim series. If you know your denim style, the next guide shows you what to actually build around it. Or start at the hub and go from there.

I’d also like to know what you think of this format. These guides are something I want to work well for people coming to Denimhunters for the first time, and if you’ve been reading the Weekly for a while, you’re exactly the person I want to hear from.

The post Denim Style Guide: Find Your Lane Before You Start Buying appeared first on Denimhunters.

DENIM and PATCHES sourced this post originally published on this site

Fall 2026 isn’t about one dramatic shift—it’s about elevating denim through wash, construction, and styling.

The collections we have previewed suggest that denim is becoming more sophisticated rather than more extreme. The focus has shifted from oversized proportions and heavy destruction toward quality fabrics, thoughtful construction, and versatile silhouettes that can move easily between casual and tailored wardrobes.

Three clear themes have emerged:

Polished denim: dark indigo, clean straight-leg and bootcut fits, and tailored styling.

Craft-driven denim: patchwork, embroidery, raw edges, and subtle distressing.

Refined statement denim: decorative treatments, embellishments.

As for the fits, the fall season is defined less by one silhouette and more by a move toward refined denim with “character”. Instead of a dramatic return to skinny jeans, designers are settling on a middle ground.

Stay tuned here @Denimology for more trend reports coming up soon.

The post Denim Trends For this Coming Fall 2026 first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site