But logistics costs contributed to lower profits at the e-commerce company targeting Millennials and Gen Z.
DENIM and PATCHES sourced this post originally published on this site
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TOMMY JEANS – Winter 2026 Ad Campaign
The TOMMY JEANS Winter 2026 ad campaign brings us Romeo Beckham and Yasmin Wijnaldum. Hitting the open road in iconic denim and cold-weather layers, the duo captures the optimism and irreverence at the heart of the TOMMY JEANS brand.
“A road trip is all about that feeling of freedom,” said Romeo Beckham. “There’s nothing better than getting out with great music and good company. This collection reflects elements of my style. Western plaids, worn-in denim and a classic white tee. Everything feels easy and relaxed, which is the way I like it.”
Denim classics are updated with lived-in washes and everyday comfort. Colorful knits and brushed teddy deliver warmth to cooler nights. Outerwear leans into utility with workwear overshirts, padded insulation and timeless denim jackets. Graphic T-Shirts give everyday looks more character. It’s all punctuated by distinctive Americana codes: checkered shirts, quilted layers, and biker boots that make a statement all season long.
“Romeo puts his own twist on a great American tradition, bringing his personality and style to this campaign,” said Tommy Hilfiger. “Our Winter 2026 collection embraces the spirit of the open road. There’s nothing more Americana than timeless denim, rich plaids and preppy outerwear.”
Returning for their second campaign together, Romeo Beckham and Yasmin Wijnaldum continue their story from Fall 2026, bringing the same individuality and energy to Winter 2026.
The Winter 2026 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season.
The post TOMMY JEANS – Winter 2026 Ad Campaign first appeared on Denimology.
DENIM and PATCHES sourced this post originally published on this site
Check Our 7 Hassle-Free Tips On How To Shrink Jeans
We have all been there; shopping through the mall and scouring all the racks to find the perfect pair of jeans. Sometimes you find the perfect style and fit, but you just need it to be a smidge tighter. Or maybe, you have the perfect pair already but have lost weight so now they just fit a little baggier than they use to. It used to be that getting your pair of jeans to fit you just right was a matter of wishing that they could shrink just a bit. The good news is, that wish is a little more possible than you might think.
There are things you can do right in your own home to help shrink your jeans so that they can fit just right. That is where we come in. In today’s article, we are going to take a look at some of the best ways to shrink down your jeans right at home.This way, your jeans can fit you in all the right places and offer you absolute comfort. Let’s get started!
How To Shrink Jeans – Need A Hassle-Free Shrinking Solution?
We have all gone through rough patches with our wardrobe items and articles.
I personally remember the angst of not wanting to part with some True Religion jeans that my booty just couldn’t regularly fit into any longer after I lost all the weight I had put on after my freshman year of College.
You see, for me it was the Freshman 50 (instead of 15) during my first year of schooling (and stress-eating). While I was at that heavier weight I had wanted to feel better about myself so I splurged on a nice designer pair of jeans that flattered my new lumps and bumps.
Well, fast forward about a year and a lot of hard work at the gym later and I was back to my healthy normal weight, however my coveted designer jeans gave me a nonexistent saggy looking bottom and chicken legs.
Had I known back then about the tips that I am about to share with you, I would still to this day be rocking those nice looking True Religions. However, silly me (and boy, am I kicking myself now) I just drove them over to Goodwill and parted with them.
*Sigh*, now – a moment of silence for all the lost designer jeans please.
But you ladies and gents don’t have to suffer and make the same irrevocable fashion mistakes that I did. Not to worry, there is still hope for your baggy, overused, and stretched jeans!
There Are Numerous Ways To Shrink Jeans
Alright, you guys have only an hour to tighten your favorite pair of jeans up before heading out on the town. What are you going to do?!
This is crunch time but there is no time for panicking, because without even realizing it you have everything you need to have a complete jean make-over.
Below are our top 7 tops on how to shrink jeans:
1. COOK THOSE EXTRA INCHES OFF
Okay, no you can’t really cook off inches, but you can definitely cook your jeans to make them up to 5x tighter than they were before. All you’re going to need for this one is a big pot, some water and your loosey-goosey particular pants.
Drop those overused jeans into a boiling pot of water (making sure to fully submerge them) and let those bad boys soak between 20-40 minutes. After the allotted time, get the pants out, wring them out and immediately toss them into the dryer (which must be put on the hottest setting possible).
Disclaimer: If your jeans are not 100% cotton and contain a mix of other materials such as spandex or lycra then I would NOT suggest using this solution as you will likely damage your jeans this way, possibly even making them baggier than they were to begin with. Yikes.
2. TAKE A BATH IN THOSE LOOSE JEANS
Next time you decide to settle in and draw yourself a relaxing hot bath, make sure to wear your jeans into the water. I know this seems weird, but just hear me out on this one.
If you sit in the tub with your bottom-half completely submerged for half an hour, then get out and wait 10 to let the wet material form to your figure before carefully throwing the garment on the “High” setting in the hot dryer then your jeans will be good as new.
Keep note, this method is especially helpful for those pairs of jeans that are tight in some places and irregularly loose in others. Although you may look silly in the moment, no one will know and no one will care when you strut your stuff in your revamped favorite pair of jeans.
3. CRANK THE HEAT UP ON THE DRYER
We’ve all accidentally ruined a cute new blouse or pair of shorts by throwing them in the dryer without thinking twice and shrinking them to half their original size. However, this time you’re going to do it on purpose!
Throwing jeans on high heat in the dryer will help to tighten up all of the cotton fibers within the pants.
[amazon link=”B003FULBQ4″ title=”4. FABRIC SOFTENER SOLUTION” /]
[amazon box=”B003FULBQ4″]
This solution calls for ¾ water to be mixed with ¼ fabric softener into a spray bottle of your choosing.
Spray and treat areas on your jeans that need the most tightening, and then throw them in the good ol’ dryer on high and watch your life be made easier instantly.
5. IRON THOSE BAGGY BRITCHES
Known for being able to apply intense heat in a matter of seconds, irons can greatly help to tighten any pair of jeans before use. Whether it be a singular spot that needs tightened or the entire set, ironing will help to tighten everything up.
Just be careful to always let this article of clothing cool don before putting them on, as they could burn you right after ironing.
6. DON THAT LONG-UNDERWEAR
Definitely wouldn’t recommend using this tip during the warmer months, as you might quite literally die from heat stroke. However, this solution is great to use during winter as it adds extra layers of warmth for when you are braving the frigid cold outside.
Adding a layer underneath your jeans will help to provide extra snugness to those baggy old jeans and although this isn’t my top recommended solution, it will still do the trick and work for you.
7. START SEWING AWAY
If worse comes to worse, I would suggest taking those jeans into a seamstress or taking your own nimble hands to it.
If you know how to sew, these jean “remodels” can be completed in almost no time. All you have to do it flip said loose pants inside out, tear out the old inseam and make a new tighter one to ensure a more-snug fit.
If your pants are still too loose after that then you can also sew around a 7-inch piece of elastic into the inside of the waistband, so that the pants can stay snug and fitting all the way up to your waist.
This is my least favorite solution because I hate to mangle the fabric of your jeans like that. If I can help it, I try to avoid sewing and stitching as much as possible.
Please remember to keep in mind that each of the shrinking methods listed above are great ways to enhance the look, fit, comfortability and extend the overall life expectancy on your good ol’ favorite pair of denims.
Each solution offers a solid way to shrink your jeans, it is really just up to your personal preference on which option you would like to go with.
Shrink Those Jeans And Strut Your Stuff
Now that you’ve learned how to shrink jeans – these shrinking options should provide a long-term solution to the problem on hand.
However, just be careful to remember that when attempting to shrink jeans be careful not to set your wet jeans on any light colored carpets or fabrics because bleeding and staining could occur and make sure to be careful when pulling on your newly shrunk jeans belt-loops as you don’t want them to rip out when you start tugging!
Other than that, you should be good to go and set to don these pants and rock those better fitting jeans out and around the town.
We hope these tips have set your mind at ease, as it is easily possible to reuse and recycle your denim for many years to come.
DENIM and PATCHES sourced this post originally published on this site
Denim Washes: How to Choose the Most Flattering One on You
For most people, the only way to update a denim supply is to look for a new cut or an artful distressed look. After all, distressed is the in style look these days. But there’s a way to be more adventurous with your jeans that doesn’t involve cutting holes in them (not that we’re against it). The answer is to explore different denim washes.
Denim washing dates back to the 70s. At the time, most people did it to make their jeans more comfortable. But today, this technique is the magic behind the different types of jeans you see in magazines and the streets. From distressed to bleached denim washes, we can guarantee there are various options you’ve not tried that would look amazing on you.
First Things First: What is Denim Wash and Why Does It Matter?
Denim washing refers to the aesthetic finish imparted on denim fabric to improve its softness and comfort. Besides, the washing process allows the manufacturer to achieve different styles, such as faded and distressed looks.
However, not all jeans undergo the washing process. Some only go through a dyeing process and are referred to as dry denim. The benefit of dry denim is that you can enjoy in it’s “new” state and achieve the washed look as the fabric fades and ages.Understanding the different types of denim washes not only gives you an insight into the manufacturing process but also allows you to diversify your style by trying different options you probably didn’t know existed.
TYPES OF DENIM WASHES YOU SHOULD KNOW
Several technological factors go into making denim the fashion icon it is today. Over the years, the fabric has undergone vast improvements in weaving, finishing, and spinning. One of the most crucial steps in the jeans creation process is denim washing. It’s a vital step because it’s the only way manufacturers can achieve the look customers want. So which are the popular denim washing methods? Let’s find out.
Dyed Denim
When most people think about denim, the first thing that comes to mind is blue jeans. That’s probably because blue jeans were the first to be invented. However, today, you can find jeans in almost all colors. The fabric has to undergo a dyeing process to achieve a specific color on denim material.
Dyeing is quite different from other denim washes in the sense that it has a different effect; it aims at creating a more concentrated appearance. No matter the color, the fabric has to be dipped and oxidized severally to achieve the desired color. The more dipping and oxidization, the more vibrant the color of the jeans will be. The demand for colored jeans started back in the 90s, and it hasn’t stopped to date.
Sandblasting
Sandblasting is a technique that aims at producing large light-colored patches on the surface of the jeans. This trend became popular in the early 2000s. The jeans are stone washed, chemically treated, or abraded using sandpaper to achieve the look.However, most manufacturers have dropped this technique after employees developed lung cancer and silicosis. Nonetheless, you can still find jeans with this technique on the market.
Acid Wash
Acid wash is also among the must-have denim washes you’ll come across. Most people consider it an 80s piece of clothing, but it dates back to the 60s. And surprisingly, manufacturers use no acid in the manufacturing process. Back in the day, they used pool chemicals to achieve the acid wash look. Today, manufacturers use a combination of stone washing and chemical treatment.
They add pumice stones and chlorine in a large cylinder and treat the jeans. The result is a nearly bleached look between the indigo dye and worn fabric. Most people consider it a retro looking seeing that it’s associated with a specific period in time. For this reason, you have to make it the center of your outfit whenever you wear it to make a statement.
Stone Washing
Stone washing is similar to acid washing. It aims at producing spider web-like patches of light and worn patterns across the fabric. The technique is quite straightforward. The denim undergoes treatment in a large cylinder containing stones, which pound the jeans to achieve the look.
Stonewashed jeans were among the customer favorite denim washes back in the 90s. However, you can still get them today, although the technique may be somewhat lowkey.
Distressed
Just as the name suggests, distressed jeans are the type that looks aged even when they’re new. Manufacturers use different techniques to achieve the distressed look depending on which look they want to produce. Some of the popular methods include acid washing, sandblasting, and stone washing.
Distressed jeans tend to have patches of light colors on the surface, frayed edges, and seams, and sometimes some areas are completely destroyed. In short, these are the kind of jeans you think twice before wearing when you’re planning to meet the inlaws. They’re also not the best choice for people who play it safe when it comes to fashion. It takes someone bold to rock these type of jeans.
Enzyme Washing
Enzyme washing is an excellent alternative to stone washing. The goal of the technique is to achieve the aged look with bright patches on the fabric. Enzyme washing is better than stone washing for two reasons. For starters, it’s an environmentally friendly technique (which is what we need in this day and age).It’s also easy on the jeans. While the enzymes eat away at the exposed cellulose on the jeans, they don’t weaken the fabric’s composition. As a result, enzyme washed jeans tend to be more durable compared to stonewashed denim.
PICK THE RIGHT DENIM WASHES FOR A SOPHISTICATED LOOK
Image by Ulrike Leone from Pixabay
There’s no doubt that light and dark blue jeans offer a timeless look. Not to mention, you can wear them with something as simple as a white t-shirt and still look great. But why would you play it safe when there so many denim washes to try out? As they say in fashion, life’s too short to wear boring clothes. So let’s find out how to pick the right denim washes to achieve a stunning look for any occasion.
Casual VS. Formal
The first thing you always need to do is to consider what type of occasion you are buying the jeans for. Is it a meeting with your boss or a hangout with your friends? If it’s the former, you need denim washes that scream formal. Dark denim washes are excellent for formal occasions. To achieve a classic formal look, men can wear jeans with a work shirt, belt, and formal shoes.
For the ladies, an official top and heels will do the trick. Flat shoes are also an excellent way to go if you’re not a fan of heels. If you need a pair of casual denim, light denim washes are excellent. You can pair them with a white t-shirt or a colorful one and your favorite pair of sneakers, and you’re good to go.
Durability
How many jeans have you decided you’ll only wear at home because they look nothing like how they looked when you bought them. We’ve all been there. You buy a pair of rich colored jeans only for them to fade into a completely different color after a few washes. The jeans quality and durability determines how long they’ll stay in perfect condition. Therefore, when shopping for jeans, it’s also essential to consider durability.Dark denim washes, especially dyed ones, tend to fade with frequent washing. Fortunately, the color won’t disappear overnight. It happens gradually. You can slow the fading process by reducing the number of washes. Instead of washing your jeans after every wear, clean them when they’re visibly dirty. That way, you’ll maintain the color longer, which is fantastic because you won’t have to buy another pair soon.
Is Distressed a Good Look?
Apart from color and durability, you’ll also have to choose between distressed denim washes and more laid back designs. Again, it boils down to what type of setting you plan to wear the jeans. Distressed jeans are excellent for casual settings, where there’s more freedom to wear whatever you want.
But don’t wear them to a meeting or brunch with your inlaws (unless they’re really cool and you’re 100 percent certain they won’t mind your way of dressing).
Styling is Key
One thing all denim washes have in common is that the styling must be impeccable for you to stand out. For instance, it’s not advisable to wear a shirt or t-shirt in the same color as your jeans. Doing so makes it look as if you’re in a one-piece suit, which is never a good look. For a stunning look, always ensure there’s a contrast between the colors you choose.For example, if you have dark wash denim, it’s best to wear a light colored shirt. You should also consider your accessories and shoes because they also have the power to make or break your look.
Fit is Everything
It doesn’t matter if you have the best denim washes in your closet if they’re all ill-fitting. The wrong fit draws the wrong kind of attention, and you definitely don’t want that. Therefore, when shopping for jeans, always make sure the fit is alright, and it frames your body in a flattering way. One way to ensure you have the right size is by trying the jeans on before buying them. And if you’re shopping online, make sure you know your measurements before ordering.
To Flatter or To Hide?
When trying to decide between different denim washes, it’s also vital to understand what you need. Do you need a denim wash that draws more attention to your curves or one that doesn’t? Lighter colors draw more attention compared to darker shades.
Therefore, if you want a pair of jeans that accentuates your curves, bright colors like light blue and white are the way to go. However, if you have killer curves and you’d like less attention, darker shades would be the best choice for you.
DIVERSIFY YOUR STYLE
Image by Myriam Zilles from Pixabay
We all love blue jeans. It’s a staple that never goes out of style. But with all the denim washes available today, you’d be missing out if you only limited yourself to blue jeans. Some denim washes like distressed jeans seem a bit risky if you have a reserved fashion style, but there are so many more styles to try out.
So stop limiting yourself. Try white jeans, acid washed jeans, and other bold colors you haven’t tried before. Who knows, you may find a new favorite denim wash. Which is your favorite denim wash, and why? Please share your views and thoughts in the comments section below. We love hearing from our readers.
Featured image by it’s me neosiam via Pexels.
DENIM and PATCHES sourced this post originally published on this site
The Perfect Wedgie– Introducing Wedgie Jeans
I don’t know if you’ve heard, but a couple of years ago Levi released a pair of jeans that purposely gives you a wedgie. This goes against the natural way of things since most of us prefer to AVOID wedgies. But if Khloe Kardashian can make camel toes a thing, then maybe the wedgie can make a stand while giving your tush a little help as well.
According to Levi, Levi’s Wedgie Jeans, yes, that is their actual name, “accentuates the waist and fits snug through the hips – designed to highlight a women’s curves.”
Essentially, they were promising the perfect pair of jeans that would give any wearer “that perfectly round derriere.”
Let’s go over the pros and cons of this new trend.
THE BRIGHT SIDE OF LEVI’S WEDGIES
1. THE “DERRIERE” WAS CERTAINLY FLATTERED
Image via Daily News
According to the testers at RealSimple, the jeans appear to follow a woman’s natural curves allowing for the flexibility preventing them from pushing your bottom into an unnatural shape.
The presence of wide pockets on the back helps to create a round shape even if your tush tends to be on the flatter side. This is welcome news for those of us not endowed with the back assets.
The editors of InStyle tested them with editors with tushes ranging from large and round to “non-existent” with each stated that indeed the Wedgie Fit Jeans does indeed deliver on their promise of a perfectly round tush. Or at least more there then before the jeans.
2. HIGH-QUALITY MATERIAL
Levi’s Wedgies are made of 100% cotton and deliver on their traditional commitment to high quality denim. The quality gives the jeans a bit of stiffness that helps them hold their shape, which is an advantage to them holding your tush in shape.
Most jeans are being made with Lycra-infused material giving them the stretchy feel and aesthetic we’ve become used to feeling in our jeans, but this stretch has the disadvantage of not giving the support and shaping that these jeans seem to give.
3. PROVIDES THE “IT” FIT
These jeans are definitely popular. Anthropologie’s website states that they are sold out and other style stores stock enthusiastically. Comments on Levi’s website show how enthusiastic customers are about these Wedgies, stating that the jeans make their bum look fabulous and round.
Giving the jeans 4 out of 5 stars, these jeans are one of the “It” jeans of the season. Levi’s wedgies seem to fit a diversity of women with bodies of all shapes and sizes. They are a modern take on classic jeans and don’t bunch up or bag out due to the high-quality cotton material. That is something to bow your hat to.
THE DARK SIDE OF THE WEDGIES
1. THE WAIST IS TOO SNUG
Image via Style This Life
One consistent complaint about the jeans from testers at both InStyle and RealSimple is the jeans fitting too snugly around the waist. As high-rise jeans, this can become a bit uncomfortable throughout the day.
It also might have an effect on the sizing as the consensus is that perhaps it would be better to get a size up on the jeans so the fit can be a bit more comfortable around the waist. This could lead to you losing a bit of the shaping effect, but your bum might thank you.
2. PERMANENT WEDGIES ARE STILL UNCOMFORTABLE
According to a BuzzFeed staffer at BuzzFeed, these jeans also do deliver on the wedgie promise. Stating that trying to sit felt like taking “a trip to hell and back” because of the affect on her lady bits. A practice lung brought on another line of fire.
Here suggestion? Perhaps take breaks and give the area a breather throughout the day for those with larger assets to offset the wedgie effects on the area.
The staff member’s conclusion was that the jeans delivered its promise. Its cute design and fit will make the trip worth it for those who are “into ‘em.”
3. LIMITED MOBILITY
While the snug fit helps the shaping effects of the jeans, as stated above, it also affects the mobility of the wearer. Most of the testers at InStyle agreed that they usually preferred high-rise, stretchy jeans that had a bit of grip and were not used to the stiffness of the wedgie jeans material.
Most also agreed that they loved the overall effects of the jeans on their bottom and were surprised at how well it made their tush look. They also stated that the jeans did loosen throughout the day and relaxed with time.
Overall, the jeans seemed to deliver on the promise for the perfect tush and had the women feeling “like a million bucks.” Though they are sold out on some sites you can find your pair on the Levi website.
Feature image via The Golden Girl Blog
DENIM and PATCHES sourced this post originally published on this site
JUUN.J Fall/Winter 2026 Lookbook
Denim was one of the standout materials in JUUN.J’s FW26 “NEWSTALGIA” collection. Rather than treating it as casualwear, creative director Jung Wook-jun, pushed denim toward dramatic, formal, architectural dressing.
Think Canadian tuxedos are only for casual days?
JUUN.J’s Jung Wook-jun, did the denim-on-denim combo justice, with dramatic versions that wouldn’t look out of place at a ball in a fall collection where formal tailoring ruled.
JUUN.J’s message is clear: denim doesn’t have to be casual. Fall/Winter 2026 turned it into something tailored, oversized, theatrical, and almost eveningwear-like. A particularly strong example of the Fall 2026 shift toward more structured denim silhouettes.
Key Silhouettes & Design Themes
- Exaggerated Proportions: Features extreme oversized power shoulders, dropped shoulder lines, and exaggerated hip volumes on blazers, coats, and shirts.
- Voluminous Bottoms: Pairs heavy upper-body structures with wide-leg trousers, balloon-style pants, baggy jeans, culottes, and floor-length skirts.
- Formal & Technical Layering: Incorporates formal elements like neckties, bow ties, ruffled shirts, and pleated bibs layered underneath structural outerwear and technical gear (including collaborations with Alpinestars)
Watch our video below.
You can shop for JUUN.J clothing at Farfetch women/men and at Printemps.
The post JUUN.J Fall/Winter 2026 Lookbook first appeared on Denimology.
DENIM and PATCHES sourced this post originally published on this site
The Fade Off Has the Prizes—Have You Got the Fades?
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DH15 Prizes and Deadline, Black Weirloom Jeans, and My First Collaboration
The ketchup effect. Ever heard of it? It’s an expression we use in Denmark for when all of a sudden everything seems to happen at once.
Last Friday, I launched The Fade Off with the prizes still missing. By Wednesday evening, the final sponsor was on board.
In the same week, a feature I’d wanted for years went live in my latest jeans guide, black Weirloom jeans went into production, and my first collaboration launched.
I’d love to say I planned the timing. I didn’t.
Here’s What You Can Win in The Fade Off
The DH15 celebratory fading competition has prizes. Here’s what the sponsors and friends of Denimhunters have put on the table:
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Swipe to see the prizes
For the online competition, Indigofera is sponsoring a pair of jeans, Tellason gives a belt, SOSOBROTHERS has mystery prize, and Brave Star a $150 gift card. From Weirloom, I’m throwing in a gift card and one of the new Heimat beanies (more on that below).
The separate in-store competition for jeans entered at Brund has a Freenote shirt, a Brund gift card, and another collab beanie.
I’m grateful to everyone who got involved. Now I want to see which of your worn-in pairs you’ll put forward.
Still got your fade photos buried on your phone? You’ve got time to find them—or take new ones this weekend, because I’ve extended the deadline.
Entries close on Monday, November 2 at 12:00 UTC. That’s the end of Sunday in the last time zone on Earth. Submit your pair before the cutoff. After that, the voting gallery opens.
And if Copenhagen is within reach, come to Brund on Thursday, November 2 from 17:00. I’d love to see you there 🤗🎉
What’s New in the Guides
I’ve finally put the shopping boxes into my best selvedge jeans guide. You can compare retailers stocking the same pair, see listed prices and sizes, and check other denims in the same fit. I’ve selected and checked the options myself. Next, I’ll roll this out to more guides.
Bryan’s working through the popular guides too. He’s replaced the Rolling Dub Trio Roots with the M42.5 in our boots guide and checked the engineer-boot recommendations and availability advice.
The heavy flannel guide now features the 14 oz. wool Benson from Freenote and substantial Melton wool options from Dehen, with new photos and retailer links.
In our raw denim jacket guide, he’s changed the Mister Freedom pick to the MAR-SUB, updated SOSO and Benzak, and revisited Tanuki and Samurai.
He’s also checked the N1 deck jacket guide. He’s working his way through the most-read guides to make sure the recommendations are still worth clicking.
Things Worth Your Attention
Heavy denim has been making a nuisance of itself in my inbox this week. Here are five worth a closer look—plus one that landed just as I was wrapping up:
The Strike Gold restock – Four fits are back at Redcast, including grey-weft slub, brown weft and ultra-slubby denims; pick the cut before you disappear down the fabric rabbit hole.
25 oz. SUMO is back – Brave Star’s heavyweight two-ply denim returns in True Straight pre-orders, limited to 50 pairs per batch.
#1 The Heavy returns – Gustin’s 13.75 oz. Japanese selvedge from its 2011 debut is back, alongside a very different four-way-stretch option.
Combat Boots in four colours – Franklin & Poe have new black and natural roughout John Lofgren boots, alongside olive and timber.
Already sold out: Wrangler x imogene + willie – The second US-made capsule brought back Wrangler’s vintage cuts in Mount Vernon broken twill. Even if you missed it, it’s worth a look.
Bonus: Wrangler Blue Bell arrives – As if on cue, Cultizm has the Japan-made 13MWZ Cowboy Cut in 12.6 oz. broken-twill selvedge, in raw indigo and black. The collection also includes the 11MJZ denim jacket.
Building My Brand: My First Collaboration
I’ve worn a red Heimat Mechanics Hat for years. When I met Christian and Gemma at Union in Berlin in January, we talked about giving it a Weirloom twist.
Two shades of blue wool, a tiny red selvedge detail on the label, and the familiar Mechanics Hat fit. My first collaboration is here, in a run of just 25.
The double-black Candiani selvedge has been waiting at my supplier for months. Now it’s going into WL#2 Slim Fits in Portugal, with shipping due in a couple of weeks. If you’re happy to wait, the usual 25% pre-order saving is yours.
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Should You Freeze Your Jeans?
Chasing high-contrast fades? Putting off a wash might be tempting. Putting your jeans in the freezer instead won’t clean them.
In a 2019 University of Alberta experiment, freezing reduced bacteria on denim samples at first. Within 24 hours, the counts were climbing again.
I’ve updated my old article with the findings. Washing still does what freezing can’t.
Learn why you shouldn’t freeze your jeans →
The post The Fade Off Has the Prizes—Have You Got the Fades? appeared first on Denimhunters.
DENIM and PATCHES sourced this post originally published on this site
Seven Denim Trends For Guys – Fall 2026
The big Fall 2026 message: men’s denim is moving in two directions at once. Relaxed, oversized jeans remain important, but cleaner straight-leg and slimmer silhouettes are gaining ground. Dark indigo, vintage blue, black, and earthy colors give the season its character.
Men’s denim is no longer dominated by one oversized silhouette. Fall 2026 makes room for both extreme volume and a much cleaner, slimmer jean.
Below you can check out this season’s seven most relevant denim styles for men.
Dark indigo straight-leg
Clean, deep-blue denim with minimal fading. A polished alternative to distressed and heavily washed jeans. Wear with a wool coat, leather jacket, or tailored blazer.
Extra-wide and balloon jeans
Juun. J pushed volume with exaggerated side panels and legs that narrow toward the ankle. This is the more architectural version of baggy denim.
Distressed and ripped denim
Frayed hems, abrasions, worn-in washes, and visible distressing. The grunge influence is still very much alive.
Slim and cigarette jeans
A narrower silhouette is returning, a perfect option when styled with sharp tailored jackets and boots.
Black, charcoal and brown denim
Darker alternatives to blue are important. Black denim has a particularly strong heritage and contemporary designer appeal; brown and taupe bring a softer autumn palette.
Vintage-wash relaxed jeans
Mid-blue and faded denim with a worn-in appearance. Full-length hems that stack over sneakers or boots keep the look casual and youthful.
Utility and carpenter jeans
Workwear pockets, hammer loops, reinforced panels, and relaxed fits. Utility details give classic denim a more functional, outdoors-inspired look.
The post Seven Denim Trends For Guys – Fall 2026 first appeared on Denimology.
DENIM and PATCHES sourced this post originally published on this site