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Top Trend F/W 2026 – Bootcut Jeans

July 31, 2026 by DENIMandPATCHES

Bootcut jeans are one of the strongest women’s denim silhouettes for this coming Fall and Winter 2026.

Wrangler

Rather than dramatic Y2K flares, the trend is centered on slim-through-the-knee jeans with a subtle kick flare, often called the “mini bootcut.”

bootcut jeans
DL1961
plus size jeans
Wit & Wisdom

Designers have been driving this silhouette back onto the runway, and we see it as a natural evolution from wide-leg denim.

jeans
FRAME
denim
GOOD AMERICAN

Key elements are dark indigo and clean rinses. Full-length hems that skim the top of boots. High- and mid-rise waists. And definitely a slight flare rather than exaggerated bell bottoms. Which also makes sense during the colder seasons. WHo wants to drag their flares on a muddy and snow-covered street?!

Diesel
Joe’s Jeans

The overall look is cleaner and more refined than the oversized baggy and wide-leg trend, making bootcuts one of the easiest silhouettes to dress up or down for all occasions.

black jeans
EB Denim
L’Agence

The post Top Trend F/W 2026 – Bootcut Jeans first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

How to Keep a Raw Denim Wardrobe Going

July 31, 2026 by DENIMandPATCHES

A Four-Word Philosophy, and a Guide to Looking After Your Entire Wardrobe

When I started at Brund in 2012, we were very enthusiastic about “educating” customers. Sometimes too enthusiastic. Henrik, the owner, admits he’s won arguments but lost sales with TMI about jeans and boots. Maybe I’ve done that too.

Way back at my first job in the business, I met Peter Rerskov when he was the sales guy for Wrangler/Bluebell—he’s the one who gave me those 11MW jeans I’ve never worn. We became friends. Years later, he joined Brund as the store manager and simplified the pitch.

Double trouble double denim (that’s Peter there)

Peter’s introduced a four-word philosophy to what the store (and this scene) is all about: “wear, wash, repair, repeat.” It’s a good way to think about raw denim in general, not just care: you wear it, you wash it when it needs it, you repair it before the damage spreads, and you keep going.

In This Issue of the DH Weekly

This one’s about the care guide in the New to Raw Denim series. It’s where I apply that simple logic of how you can make your jeans last longer to the full wardrobe—your base layers, shirts, jackets, boots, and knitwear.


Get Denimhunters in Your Inbox Every Friday

The DH Weekly is where I write about raw denim and well-made menswear every Friday—buying guides, new stories, restocks, sales, and whatever’s worth your attention that week.


What I Actually Do—and What Might Surprise You

I’ve been doing laundry since before I moved out. So in our house, my wife will let things pile up until I take over. Very modern family, or maybe I just find laundry oddly satisfying.

I’ve done several guides on how to wash jeans over the years. But never about the rest of the wardrobe. Until now. And some of what’s in the care guide from the New to Raw Denim series might surprise you.

Chlorine bleach on white tees, for instance, not a good idea. Bleach whitens short-term but doesn’t remove the underlying issues. The proteins, oils and aluminium compounds from your deodorant are still bonded to the fibres. Over time, bleach reacts with these and creates new yellow compounds. You reach for the bleach, you make the yellowing worse.

Nothing to share here, yet

Or what about the fabric shaver—not just for your partner’s delicate knitwear. My first two UHFs—including my red IHSH-127—I picked up secondhand, and they had a little pilling from the previous owner’s wear. Fabric shaver, ten minutes, good as new.

And then there are sneakers. Most of mine I treat as fairly disposable—dishwashing soap on the soles, done. But I have a pair of Japanese-made Converse One Stars I found secondhand in Japan, and those I really look after. The suede, the construction—they’re worth it. And suede isn’t as delicate as you might think, and there’s an easy solution to removing stains.

Repair is the one area where I don’t always follow my own advice. Mending is the part I’m still learning. More than once, I’ve been in a situation where a pair starts going, and I get lazy. Let’s say I’m a month or two from finishing the Indigo Invitational, I’ll let a pair limp over the line and then retire them. My wife recently suggested we find a shared evening hobby. I said we should learn sashiko. She’s still considering it.

HOW TO CARE FOR YOUR RAW DENIM WARDROBE

The Series Is Already Live

The care guide that this issue’s about is part of the New to Raw Denim series. If you’re starting from scratch, the style guide is the place to go first—it helps you find your denim style before you think too seriously about what to buy or how to look after it.

And if there’s a care question the guide doesn’t answer—something you’ve always wondered about—I’d like to know that too.

The post How to Keep a Raw Denim Wardrobe Going appeared first on Denimhunters.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

Distressed Jeans Are Still A Thing – But…

July 30, 2026 by DENIMandPATCHES

Yes – distressed denim is definitely part of the Fall 2026 fashion conversation, especially in designer collections and directional street style.

However, the prevailing aesthetic is intentional, artisanal distressing rather than the heavily ripped, aggressively destroyed jeans that dominated parts of the 2010s.

distressed
AYR
denim
American Eagle

This season, we are talking about “controlled” distressing instead of huge knee holes and the like. Especially natural fading from vintage washes. Many brands are focusing on denim that looks naturally aged rather than aggressively destroyed. Laser fading, subtle holes, repaired seams, and worn edges are replacing excessive ripping.

straight leg jeans
Grey Lab
men's jeans
Purple Brand

What’s not coming back are large shredded knees, multiple thigh tears, and heavily destroyed skinny jeans.

In short: Distressed denim has clearly returned, but in a more refined, vintage-inspired way. The emphasis is on craftsmanship, authentic wear, and relaxed proportions rather than shock value.

Free People
Dsquared2

Given the Fall 2026 collections and recent denim launches (read more here), distressed jeans are one of the stronger directional trends. But – instead of skinny fits, go for a loose, wide-leg, or barrel silhouettes.

The post Distressed Jeans Are Still A Thing – But… first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

Isabel Marant – Spring 2027 Menswear

July 29, 2026 by DENIMandPATCHES

Kim Bekker’s first standalone Isabel Marant Spring 2027 menswear collection wasn’t a denim-heavy show. But the denim that was included perfectly reflected the brand’s effortless, well-traveled aesthetic.

The collection was built around the idea of a man who has “picked things up” from places like Ibiza, Seoul, Los Angeles, and Tangiers, resulting in clothes that feel lived-in rather than overly styled.

Marant

The collection centered on straight-leg denim, avoiding both exaggerated bagginess and ultra-skinny fits.

And there is neither super dark raw denim nor aggressive distressing. The washes felt naturally broken in, with soft mid-blue indigo featuring minimal whiskering and gentle wear patterns.

Isabel Marant’s Spring 2027 menswear collection doesn’t chase novelty. Instead, it reinforces a commercial direction that sits between luxury tailoring and everyday wear.

Marant offers one of the clearest examples of wearable luxury denim. Timeless silhouettes, understated washes, and versatile styling that feels effortless rather than trend-driven.

fashion
jeans
denim

You can shop for the current Isabel Marant collection on their website and at SSENSE.

The post Isabel Marant – Spring 2027 Menswear first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

How to Build a Stable Supply Chain for Your Kids’ Denim Business

July 28, 2026 by DENIMandPATCHES

How to Build a Stable Supply Chain for Your Kids' Denim Business

A few years back, I watched a promising kids’ denim brand miss back-to-school season entirely. Their product was genuinely great – reinforced knees, adjustable waists, the kind of jeans parents rave about in reviews. But their fabric mill switched dye lots mid-order without flagging it, the shade mismatch failed their…

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

Christophe Decarnin × BOND Denim Capsule

July 28, 2026 by DENIMandPATCHES

Christophe Decarnin (former Balmain and Faith Connection) enters a new chapter with the launch of his first-ever namesake product, created in an exclusive collaboration with BOND.

Bond

After years away from the spotlight, Christophe Decarnin returned to fashion with a highly exclusive collaboration for BOND, a members-only luxury commerce platform. Rather than launching a new brand, Decarnin chose to debut a limited-edition Japanese denim capsule that reflects the aesthetic he became famous for during his Balmain years while showing a more mature, craft-focused approach.

jeans

The project marks a rare move for Decarnin, whose influence has shaped contemporary luxury fashion across several defining moments. Long recognized for a distinctive approach to glamour, construction, and attitude, the designer now brings that vision to a product under his own name.

For someone following the current denim landscape, this capsule is significant because it pushes back against the dominance of oversized jeans without simply recreating the skinny-jean era. Instead, the jeans feature a slim, anatomical fit rather than skin-tight stretch denim. Also worth mentioning is the fact that this is a very limited capsule, with only 888 numbered pairs produced.

skinny jeans

Crafted from premium Japanese denim, the pieces arrive in highly limited quantities and come exclusively numbered. BOND offers the collaboration in two launch colorways, with availability limited to its community. Each piece reflects Decarnin’s focus on desirability, individuality and craft, while the restricted release reinforces the product’s collectible character.

The Christophe Decarnin x BOND denim collaboration is available exclusively through the BOND community.

And … we really💙 : Every campaign begins long before the final image. Take a look at some of the behind-the-scenes images of the Christophe Decarnin x BOND denim campaign below.

The post Christophe Decarnin × BOND Denim Capsule first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

American Eagle x Lamine Yamal Partnership

July 27, 2026 by DENIMandPATCHES

American Eagle’s partnership with Lamine Yamal is one of the brand’s biggest global marketing initiatives in recent years. Announced in June 2026, Yamal became American Eagle’s first-ever global brand ambassador, with the relationship launching alongside the “Ready for the World” campaign timed to the 2026 FIFA World Cup.

American Eagle

The campaign was photographed in Barcelona and emphasizes movement, confidence, and everyday style over performance gear.

This collaboration positions Yamal as the face of a new generation of denim consumers, blending football culture with relaxed streetwear.

capsule collection

American Eagle has also teased a 25-piece capsule collection co-created with Yamal, expanding beyond the initial campaign. The line is scheduled to launch in September 2026. Some key pieces of this collection are relaxed denims, streetwear-inspired separates, and graphic tops.

The partnership is interesting because it leans into the commercial side of denim, contrasting with the more refined direction seen on many luxury runways.

This makes the campaign representative of the broader denim market in 2026: while luxury brands are moving toward cleaner, more tailored silhouettes, mainstream brands continue to see strong demand for relaxed and baggy jeans, particularly among Gen Z consumers.

Yamal

You can shop for Yamal’s picks of this season here.

The post American Eagle x Lamine Yamal Partnership first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

Levi’s® x Sky High Farm Goods Campaign

July 25, 2026 by DENIMandPATCHES

Levi’s® workwear heritage meets Sky High Farm Goods’ commitment to food equity and regenerative agriculture in a collection built to be worn, worked, and lived in. Every piece reflects a shared commitment to creating something that looks good, works hard and gives back.

A Workwear Collection Rooted In Craftsmanship, Community and Purpose.

Levi's

Founded by artist Dan Colen and Daphne Seybold, Sky High Farm Goods supports the nonprofit Sky High Farm, a Hudson Valley organization dedicated to regenerative agriculture and increasing access to fresh, nutritious food for communities in need. 

That mission is a natural fit for our workwear heritage. Together, Levi’s® and Sky High Farm Goods bring shared values to life through craftsmanship, thoughtful production and a belief that clothing can be a force for good.  

Shot on the streets of New York City, the campaign brings the world of the farm into the urban landscape, highlighting the connection between the land, the table, and the communities they sustain. It’s a reminder that we’re all connected through the people who grow our food, and that good work reaches far beyond the field.

denim

“We’ve reimagined classic workwear through entirely new silhouettes that blend our signature design language with Sky High Farm Goods’ utilitarian approach. Chore coats, loose denim, overalls, work vests, and graphic tees are finished with thoughtful details including triple-stitch construction, custom hardware, signature embroidery, and co-branded touches. 

Crafted with organic and transitional cotton, every piece reflects our shared commitment to thoughtful production while staying true to the durability and utility that have defined our workwear.”

Good Work, Good Goods

denim overalls
workwear

The eight-piece collection reimagines classic Levi’s workwear through Sky High Farm’s utilitarian lens. The lineup includes straight- and loose-fit jeans, trucker jackets, overalls, and more. You can check out and shop for the complete collection here.

The post Levi’s® x Sky High Farm Goods Campaign first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

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