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Jack & Jones created Spring/Summer 2025 pieces using TENCEL™ Lyocell that are not only fashionable but functional.

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ONI Denim takes its name from “ONI” (Devil).

The origin of the name ONI traces back to the brand’s first business visit to retailers in Tokyo. The distinctive texture of the original ONI jeans left a strong impression on the retailers, likened to the rugged face of a devil (“oni” being the Japanese word for devil). Inspired by this story, the name ONI was born. 

Masao Oishi, a key figure in Japanese denim gained prominence at Levi’s Japan, He played an important role in the creation of the first Japanese jeans brands in the 60’s – Canton Jeans.

Despite zero advertising and public relations campaign, ONI Denim has emerged as one of the most coveted jeans brands from Japan.

As mentioned above, Masao Oishi carries over 60 years of experience in the Japanese jeans industry. Initially as one of the first employees at Levi’s Japan, he later then contributed to the establishment of several pioneering Japanese jeans brands. His extensive experience has culminated in the unique craftsmanship at ONI.  

Oishi believes the quality of the products will speak for themselves. The secretive nature of ONI Denim reflects a craftsman’s focus on his artwork rather than on publicity. Wearing ONI jeans offers an exceptional journey; the more they are worn, the more expression of the devil denim comes to life.

If you’re a raw denim, selvedge jeans kind of denimhead, then ONI Denim is definitely a brand for you to check out.

Below you can find some of the brand’s key characteristics:

• Ultra-Slubby and Textured: Oni denim is renowned for its noticeable irregularities and texture, setting it apart from other brands.
• Low-Tension Weave: The use of low-tension looms creates a looser weave, contributing to the fabric’s unique feel and character.
• Secret Denim: This signature fabric is celebrated for its specific blend of earthy beiges, greens, and blues, which fades into stunning washed-out tones.
• Limited Production & Craftmanship: Oni Denim’s fabrics are challenging to produce, even for experienced craftsmen, limiting their availability and making each pair a unique piece of craftsmanship.
• Innovations: Despite its traditional approach to denim production, Oni also offers innovative fabrics like stretch denim, green cast denim, and the lightweight “Kiraku” denim.

You can shop for ONI Denim at Blue in Green Denver and at Blue Owl.

The post Introducing: ONI Denim Made In Japan first appeared on Denimology.

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Pacsun is reclaiming a familiar cultural cornerstone with the launch of its Fall 2025 campaign “Denim Days,” a celebration of the daily ritual of wearing jeans.

The campaign was shot inside a classic shopping mall, at a time when Gen Z is rediscovering mall culture as a shopping destination and as a social and creative hub. The campaign leans into that with a cast of emerging talent, playful nostalgia, and a strong point of view on what jeans mean today.

The new fall collection showcases jeans as a daily staple, whether heading to class, meeting up with friends, or going out. To reflect that versatility, Pacsun is putting a name to it, literally.

For women, while Pacsun continues to highlight their viral Casey Low Rise Baggy, the brand is also introducing new styles like the Jade Bootcut, Zoe Low Rise GF, Sloane Ultra Baggy, and Jordyn Low Rise Straight.

For men, the collection introduces the Blake Extreme Baggy, Ryder Ultra Baggy, Mason Baggy Barrel, Jordan Bootcut, Dylan Baggy, and Cade Straight, offering new takes on core fits.

The fall denim collection speaks to a range of personalities and silhouettes.

“Denim has always been a central part of Pacsun’s story, and a central part of how our community expresses themselves,” said Richard Cox, Chief Merchandising Officer at Pacsun. “With our Denim Days campaign, we wanted to tap into cultural moments that are important to our consumer. The mall is back, jeans are personal, and in true Pacsun fashion, we’re meeting our audience where they already are.”

Cast with a group of creatives closely tied to the brand, including The Williams Twins, who have been frequently featured in Pacsun campaigns, model Alana Champion, and rising talent Jackson Passaglia, Marlee Guillory, May Li West, Cayley Claire and Tatiana.  The campaign reflects Pacsun’s continued commitment to spotlighting real voices shaping culture today.

Pacsun will also be hosting a special Denim Trip with creators later this month, taking place in Jacksonhole, WY. The experience will give creators an opportunity to showcase how they wear their favorite styles IRL, with content rolling out across social media in real time.

As part of its continued push into social commerce, Pacsun is also activating during TikTok’s Super Brand Day late July. The activations will include livestreams at Pacsun’s flagships in New York’s Soho and Downtown Los Angeles, driving momentum and engagement around the new collection.

This marks the third time Pacsun has partnered with TikTok on Super Brand Day as part of their continued relationship.

The Denim Days campaign and new jeans collection rolled out on July 12 on Pacsun’s online, and social platforms, and will launch in retail locations later this month.

The post PACSUN – Denim Days Fall 2025 💙👖 first appeared on Denimology.

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The Fall 2025 campaign shows a variety of denim fits.

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This report gives the analysis on the denim fabric imports by Mexico and compares the 2023 and 2024 changes. Mexico’s denim fabric imports saw a steady influx, with major suppliers being India, China, and countries like Turkey and Pakistan also playing significant roles in the market, according to import data trends.

Rest of the report is visible to our paid subscribers. In case you wish to contact us for more info at , send email at mktg@balajiinternational.com . To see all protected reports titles,visit this page http://www.denimsandjeans.com/subscriber-only-reports-3

The post Mexico’s Denim Fabric Import 2023 vs 2024 – A Comparative Analysis appeared first on Denimandjeans | Global Trends, News and Reports | Worldwide.

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Fiorucci’s Spring 2026 fashion show was a joyful, creative revival of Elio Fiorucci’s playful spirit. With freedom, optimism, and childhood wonder at its heart.

Under Francesca Murri, Fiorucci reimagined Milan’s Via Paolo Sarpi as a fantastical public square where everyday meets surreal with a playful, childlike energy.

Janina Zais joins the show as guest artist, extending the collection’s playfulness through hand-painted body art. Models became “living artworks,” adorned with whimsical body paint by artist Janina Zaïs – complete with cherubs, dog snouts, and cartoon motifs, emphasizing transformation and imagination.

Fiorucci Spring 2026 is a heartfelt celebration of optimism, art, and play, merging lukewarm Milan streets with pop fantasy. The show married sculptural, wearable denim pieces and graphic-rich costumes with a vibrant palette and interactive runway setting—inviting audiences to rethink fashion as a joyful, imaginative medium. Have a look at the whole show in the video below.

You can shop for the current Fiorucci collections on the brand’s website, at SSENSE, and at Revolve.

Below you can see the collection’s denim and leather key looks.

The post Fiorucci Spring 2026 – “Piazza Fiorucci”‼️ first appeared on Denimology.

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Gabriela Hearst’s first denim line made entirely from recycled cotton – continuing her trailblazing sustainability mission. The collection redefines designer denim, aligning high fashion with the denim industry’s growing commitment to circularity.

This collection marks a shift in high-fashion denim. Luxurious, expressive bootcuts and wide legs, all underpinned by recycled materials, eco-dyeing, and clean production. If you’re after denim with purpose, significance, and elevated design, this is a standout summer capsule.

Retaining the same look, feel, and overall properties as conventional denim, the line features several key styles in five distinct colors: cobalt blue, golden birch, antelope orange, burnt sienna, and white.

All the colors in the line were inspired by a number of pigments given to the Uruguayan designer as a gift by her friend, filmmaker Clara Cullen, that are often used as traditional Spanish house paints. 

In addition, the recycled cotton denim collection also features a classic indigo with a medium-wash, named Uruguayan blue after Gabriela’s homeland. The dying process used to dye the collection includes a hand-treatment with an ecological wash that uses significantly less electricity than conventional industrial denim manufacturing and circular, recycled water, which is filtered and reused throughout the dying process.

Key styles in the line include the cropped Ezra bootcut jean, the Rey straight-leg jean, and the Willa long bootcut jean. And there’s an interesting fact: the jeans feature custom wood-inlaid brass buttons at the waist which can be removed for machine-washing. 

Granted tho, this line doesn’t come cheap, prices range from $890 to $1,490. You can shop for these jeans online on their website, in Gabriela Hearst stores, as well as at NET-A-PORTER and Neiman Marcus.

The post Gabriela Hearst – Sustainable Denim Capsule Collection first appeared on Denimology.

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For Spring/Summer 2026, Dsquared2 took a bold step away from traditional runway presentations and instead delivered its vision through a meticulously curated lookbook. 

Tiny distressed denim shorts adorned with metal rings to thread belts, and boasting raw cuts – paired with crop tops or hybrid tank designs – reflect the playful, audacious DNA of the brand.

Dsquared2’s hybrid piece construction continues with the collection’s dynamic layering of outfits. Built-in elastic waistbands on denim, embedded underwear bands, and denim-blended sweatshirt fabrics show the Catens’ blend of sport, lingerie, and streetwear in nearly every denim piece.

Also in both the men’s and women’s collection you will see denim looks infused with workwear details. Raw denim trucker jackets, distressed canvas pieces, and camouflage pants spiked up with studs, intarsia embroidery, oversized sequins, and signature ton-sur-ton appliqués for high-impact contrast.

T-shirts and denim accented with prints from the ICONique archive capsule, merging brand heritage logos with sculptural denim interpretations. A nod towards the late ’90s/early 2000s editorial aesthetics.

Denim styles range from hyper-minis and cut-off Bermudas to slim taped tailoring juxtaposed with sheer blouses or oversized jackets. Both men and women share the maximal decoration and hybrid layering ethos.

You can shop for Dsquared2 at YOOX men/women and at FARFETCH men/women.

The post Dsquared2 – Spring/Summer 2026 Looks first appeared on Denimology.

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