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OTB will focus on D2C and wholesale expansion.

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Let us introduce you to to Doublewood Denim, a heritage-rich raw selvedge brand with thoughtful design and real artisan quality.

Founded in San Francisco in 2011 by Jade Lam, Jeffrey Lee, and Robin Chan, named “Doublewood” after combining Chinese characters in their names.

Designed in SF and produced in a 30-year-old family-run workshop in Zhongshan, China, where each tailor makes only 3 pairs of jeans daily .

Doublewood Denim is focused on small batches, numbered editions, and premium rope-dyed Japanese selvedge denim from the Kaihara Mill (13.75 oz, red-line).

Craftsmanship & Signature Details

• Rope-dyed selvedge for deep fade potential and color richness.
• Intricate details: slanted multi-button fly, hidden rivets, chain-stitch hems, engraved copper rivets, vegetable-tanned English bridle leather patches – all tailored to daily wear.
• Numbered batches with color-coded inseams and screen‑printed batch info inside pockets.
• Every pair comes with a sturdy canvas tote or dust bag for travel and storage (see image below).

For the denimhead ladies – let us point out especially Doublewood’s skinnies in raw selvedge denim. This style is very hard to find as most denim manufacturers prefer producing a less fitted style even for women.

If you are worried about comfort – no need! The jeans are made of 98% cotton and 2% polyurethane which gives you enough room to move comfortably.

And the best news – they’re on sale right now for $99 – you can find them here.

And if you’re a denimhead guy and into super skinny as well – look no further! Doublewood Denim has you covered as well:

Their Super Narrow jeans is perfect if you love a skinny fit AND comfort. The jeans are made of 98% cotton and your comfort is guaranteed with  2% polyurethane. Just enough stretch to give you some stretch without the jeans loosing the appearance of “real” denim. Sadly an issue that happens a lot when jeans are made with too much stretch.

Check out the Super Narrow jeans here, on sale right now for $99 – a no-brainer!

The post Doublewood Denim – Raw Selvedge Denim first appeared on Denimology.

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First thing that came to my mind when learning about FRAME’s collaboration with world known art House of Sotheby was:

What the hell do these two have in common? Or like, why would I want to spend like almost $300 for a pair of Pajama Pants (top not included!)?

879ujoFRAME and Sotheby’s have launched a joint 31-piece capsule collection – a playful yet polished wardrobe homage that merges FRAME’s laidback California-cool with Sotheby’s storied Upper East Side legacy.

Pieces include argyle sweaters, Oxford button‑downs, navy blazers with gavel‑print linings, and pocket squares. As well as more relaxed staples like branded tees, sweatshirts, pajamas, socks, beach towels, terry robes, and shorts. Princes range from $43 to $1,298.

Well, according to FRAME this is all about bringing together two cultural forces through craft, heritage, and timeless style. Please forgive us for not totally agreeing with this statement, but then again, freedom of speech and thoughts, right!

This said, I am sure – as there is taste for everything – if you are into brand name-wearing, you will love some of the logo-embedded pieces. Some very subtly, some not so much! And, yes, of course there’s also a pair of jeans included.

The clothes are all in FRAME’s style of elevated everyday garments. And, as mentioned above, either sneak in or boldly advertise the Sotheby’s logo. 

You can check the FRAME x Sotheby’s limited edition collection here.

The post FRAME x Sotheby Collaboration, Huh?! first appeared on Denimology.

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This past March we featured the awesome collaboration of PacSun x Selena Gomes x Rare DNM. And the newest edition is happening right now.

Pacsun is continuing its impactful and creative partnership with the Rare Impact Fund, with its curated summer iteration of the Rare DNM Edit for men and women, which launched today. Designed for summer style and getting ahead on back- to- school, the collection captures the brand’s iconic indigo washes across a full range of versatile silhouettes to make up your classic, everyday uniform.  

For women, the lineup debuts eight new fits, including denim shorts, a mini skirt, and jeans in viral, best-selling cuts like the low-rise baggy, low-rise girlfriend, and low–rise straight. All are available in a variety of washes to suit any vibe and occasion. 

On the men’s side, the collection features six new styles from denim shorts to jeans in vintage and contemporary indigo hues with unique, utility– inspired detailing for optimal wearability and functionality. 

Available now in 50 stores nationwide and online at Pacsun.com, 10% of sales will be donated to the Rare Impact Fund, helping expand access to mental health resources for youth around the globe.

The post PacSun x Rare DNM Continuation👖 first appeared on Denimology.

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Beyoncé and Levi’s continue their awesome collaboration on tour this summer with Cowboy Carter and the Rodeo Chitlin’ Circuit.

Levi’s designed several custom looks for Beyoncé and her dancers for the world tour supporting her Grammy-award-winning “Cowboy Carter” album.

Beyoncé took the stage in a custom Levi’s® one-piece with “LEVII’S” emblazoned across the chest and fully covered in Swarovski crystal rhinestones. The iconic Levi’s® Red Tab logo was reimagined with the double “i” as a nod to Beyoncé’s “LEVII’S JEANS” track from her Grammy-award-winning COWBOY CARTER album and referencing the limited-edition BEYONCÉ X LEVI’S® tees, which were released in May of this year. 

To finish her look, Beyoncé wore custom Ribcage Wide Leg Jeans reimagined as western-style chaps, adorned with allover Swarovski rhinestones, and a patchwork denim cape, hand-stitched from vintage Levi’s® denim jeans of all different decades, washes, and styles. 

Beyoncé’s dancers were also dressed in full custom Levi’s® denim looks to match Beyoncé’s rhinestone chaps. Female dancers wore fully custom denim Bra Tops, Ribcage Jeans cut into briefs, and rhinestone embellished Ribcage Wide Leg Jean Chaps.

The male dancers donned Levi’s® Western Shirts, rhinestone embellished 567 Relaxed Flare Bootcut Jean Chaps, 517 Bootcut Jeans, and custom Trucker Jackets.

In close collaboration with Beyoncé’s team and stylist, Levi’s® created custom pieces that honor the brand’s legacy and the forward-thinking vision of one of the most influential figures of modern culture.

LEVI’S® ON BEYONCÉ:

• Custom Bodysuit Tee
  • Beyoncé x Levi’s Graphic Essential Sporty Ringer Tee
• Custom Rhinestone Chaps (w/ Swarovski crystals)
  • Ribcage Wide Leg Women’s Jeans 

{Image Credit: Parkwood}

The post Levi’s x Beyoncé – The Collaboration On Tour first appeared on Denimology.

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One of my favorite hang-out denim places used to be the Raleigh Denim store in the heart of Soho in New York City. Sadly, that store closed a few years ago.

But the good news is, you can still buy Raleigh jeans on their website, they continue with their denims firm and strong.

Here’s their story:

Founded in 2008 by husband and wife, Victor Lytvinenko and Sarah Yarborough, in Raleigh, NC, Raleigh Denim brings artisanal craftsmanship to the forefront. Prioritizing local production, organic cotton, and vintage machinery at the expense of fast-paced trends.

The idea was to create the “ideal pair of jeans”:

“The kind you can wear everyday (we do). We took a bunch of jeans apart to learn how to put them together; we lugged machines out of old factories and storage units; we sat at kitchen tables and stood in garages hearing from men and women who worked at facilities that no longer exist, and then we figured out how to make those old machines run again.”

What makes Raleigh Denim special:

Handmade in North Carolina

• Every pair is crafted in their Raleigh-based workshop, where visitors can literally watch jeans being made.
• A small team of “jeansmiths” sews, rivets, and finishes each pair by hand using restored Union Special machines.

Selvedge Denim & Raw Materials

• Many styles are made from raw selvedge denim, including fabrics woven at historic U.S. mills (like Vidalia Mills) or premium Japanese mills.
• Focus on slow fade, long-term wear, and personalized patina—each pair tells a story as you break them in.

Artisan Meets Fashion

• Unlike mass-market jeans, Raleigh Denim blurs the line between art and apparel.
• Their flagship store, The Curatory, is part gallery, part retail space, part workshop – with unique pieces, ceramics, and even handmade chocolate.

Minimal Branding, Maximum Detail

• You won’t find flashy logos or loud stitching.
• Instead, attention is paid to the fit, stitching, pocket shape, and rivets, creating something subtle, timeless, and refined.

Limited Production

• Small-batch manufacturing ensures quality and individuality—each jean is signed by the maker.
• That hand-signed label on the waistband is a signature Raleigh touch.

American Craft Revival

• Founders Victor Lytvinenko and Sarah Yarborough created Raleigh Denim in 2008 to revive traditional U.S. denim-making.
• Their approach helped spark renewed interest in Made-in-USA selvedge during a time when most denim was moving overseas.

You can shop for Raleigh Denim on their website.

The post Raleigh Denim – “Making The Ideal Jeans” first appeared on Denimology.

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Gucci celebrates the monogrammed emblem in their newest ad campaign, starring Emily Ratajkowski in Cannes.

Shot by Daniel Arnold, the visuals trace Emily’s day along the French Riviera, with the iconic GG Monogram featured consistently across bags, accessories, and apparel. And of course, wearing denim!

Moving from city streets to sunlit promenades, the campaign focuses on juxtaposing presence and ease, pairing casual Cannes charm with refined logo-heavy style.

Under the Cannes sun, between shaded alleys and golden evening light, Gucci showcases its famous GG Monogram in a new campaign fronted by Emily Ratajkowski – a modern muse, a free and assertive silhouette at the heart of a setting oscillating between urban tumult and seaside serenity.

Accurately photographed by Daniel Arnold, she embodies a play of contrasts, full of presence and lightness. Her fluid appearance crosses the city like a breath of poetry, embracing movement without ever losing her poise. The camera captures the moment, suspends time: each image becomes a painting, each scene, a secret.

The common thread of this visual narrative? The GG Monogram, a discreet but indelible print. It slips like a signature into everyday life, nestles in the folds of a bag, reveals itself in the reflections of a fabric. It can be found in a myriad of pieces, from travel models inspired by the historic Gucci Savoy line to the most contemporary handbags.

With this new ad campaign, Gucci is emphasizing its foundational role in the brand’s DNA.

You can shop for Gucci clothing and accessories on their website, The Webster, MR PORTER, and at Farfetch women/men.

The post Gucci’s GG Ad Campaign 2025: EmRata in Denim first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site