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The Silver Jeans Co. x Alex Sampson Spring 2026 campaign, titled “What’s Your Truth”, leans heavily into authenticity, music, and personal storytelling.

Sampson was named People magazine’s emerging artist to watch in 2023. He was also a semi-finalist on the 19^th season of “America’s Got Talent”.

As part of the campaign, the “Pretty Baby” singer has curated a personal edit of his favorite Silver Jeans Spring men’s styles, which he and his bandmates will wear both on and off stage throughout his 2026 U.S. tour.

Shot by Lipman Studio, the visuals are designed to feel raw, candid, and lifestyle-driven, rather than overly polished fashion imagery. The campaign centers on self-expression and individuality, blending denim with music culture – always a perfect mix.

The campaign pushes a clear theme:

Define your own path and identity through style.

It positions denim not just as clothing, but as part of personal narrative and emotional expression.

“As a denim brand with more than a century of history in North America, we’ve always believed that where you come from matters. Sampson brings that same honesty to his music. He’s grounded in who he is and unafraid to show it – which makes him a natural fit for “What’s Your Truth”. He mirrors Silver’s mission of defining your own path to self-discovery without compromise,” shared Suzanne Silverstein, Silver CEO.

You can shop for the newest styles from Silver Jeans here.

The post Silver Jeans Co. x Alex Sampson Ad Campaign first appeared on Denimology.

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A New Guide to Timeless Menswear, Deeper Jeans Coverage, and a European Brand in Play

It’s been a busy week behind the scenes.

After returning from a fantastic week in the Italian Alps with my family, it was straight back into meetings—about Denimhunters, about Weirloom, and about that European brand I mentioned last week that’s exploring new ownership.

Add to that the final stretch of a strategy project I’ve been working on for a client, and there hasn’t been much time for publishing. But there has been progress.

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Doubling Down on In-Depth Jeans Guides

One of the first things I did this week was to sit down with my mentor, Brian, to talk about priorities and where to put my focus.

Even though I have consulting work alongside Denimhunters and Weirloom—and that’s required a bit more attention than usual this week—the direction is clear: I’m investing more energy into the site.

This year marks 15 years since I launched—read the full story here—and it’s never been doing better. Traffic is strong, revenue is healthy, and I’m seeing the compounding effect of consistent work over time.

That’s why I’m working on more of what Denimhunters does best. Over the coming months, I’ll be putting out more in-depth, jeans-focused buying guides; regional deep-dives and more fit-specific coverage (including the bootcut guide many of you asked for).

In the meantime, here are some of the jeans guides I’ve written over the past year:

• Heavyweight Jeans Guide
• Lightweight Jeans Guide
• Benzak Jeans Guide
• Brave Star Jeans Guide
• Iron Heart Jeans Guide
• SOSO Jeans Guide

You can find all my buying guides here.

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I send these weekly updates by email as well. If you’d like the new buying guides and behind-the-scenes updates delivered directly to your inbox—along with links and things I’m working on—you can sign up here:

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Out Soon: New Guide to Timeless Menswear

Before leaving for a short break, Bryan finished a substantial draft of a guide that builds on the research behind The Rebel’s Wardrobe.

When we worked on the book, we went through thousands of archival photographs. Trends shifted—but certain rugged garments kept reappearing across decades.

The new guide looks at ten of those through-line pieces. Not jeans, tees, or boots—we covered those thoroughly already—but the garments that pair with them and give a wardrobe depth and longevity.

It still needs a proper editorial pass from me, so it’s not ready just yet. But it’s on the way.

If you’re building from the ground up, start with these fundamentals:

• The Selvedge Masterlist (our “ultimate” jeans buying guide)
• Guides to the Best Quality T-Shirts
• Boots Buying Guide

The new guide will follow soon.

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A Rare Opportunity in the European Denim Space

In last week’s issue, I mentioned a well-established European denim brand exploring new ownership. This week, I met with them, and we agreed that I will assist in identifying the right transition path.

The company has been operating for more than a decade and has built a loyal, repeat customer base. They work across both wholesale and direct-to-consumer, with clear room for growth—particularly on the wholesale side.

This is not a startup. It’s an established, independent denim company with solid foundations and meaningful brand equity (and a unique asset). The intention is to hand over majority ownership while remaining involved during a structured transition period.

We discussed several potential routes, including:

• Acquisition by a larger brand looking to expand
• A retailer interested in strengthening or developing an in-house label
• Or a more creative ownership structure built around strategic partnerships

There are multiple viable paths. The right structure depends on the right people.

I cannot share further details publicly. But if you’ve been considering entering the denim space—and would prefer building on an existing platform rather than starting from zero—this may be worth a conversation.

If that sounds relevant, reach out via the contact form and tell me a bit about your background.

The post Got the Jeans, Tees, and Boots? Here’s What to Invest In Next appeared first on Denimhunters.

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For Wrangler. building on the momentum of this spring’s launch, Summer 2026 is a natural evolution in design and attitude.

Inspired by the pulse of summer festivals and life on the road, the collection fuses vintage Western glam with a bold, modern edge. Think signature bell bottoms kissed with flame decals, sleek sleeveless denim tops with bold embroidery, fitted tees with style, and flashes of unapologetic red. The perfect lineup made for women who don’t just walk into the room… they raise the temperature!

Step into the world of Lainey Wilson with a collection that redefines Western fashion. Designed in collaboration with the country music star, this exclusive Wrangler line blends Lainey-centric designs with bold embellishments, curve-hugging silhouettes, and show-stopping flares.

Whether you love classic denim, festival-ready fringe, or statement-making bell bottoms, every piece embodies Lainey’s signature style with a fresh take on cowgirl couture.

From high-rise jeans to embroidered jackets and western snap shirts to signature Lainey Wilson bell bottoms, this collection is made for trailblazers, dreamers, and stars on the rise. Embrace Wrangler’s Western heritage with a modern, rock-n-boho twist—because authenticity never goes out of style.

And the good news is – no need to wait for summer to actually happen! You can shop for this collection right now on the Wrangler website!

The post Wrangler x Lainey Wilson Summer 2026 Collection first appeared on Denimology.

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The Coach Spring 2026 collection featured oversized jeans and workwear pieces made from repurposed denim, grounding the show with a rugged, lived-in feel that balanced Coach’s mix of polish and city grit.

Creative director, Stuart Vevers, framed the collection as a blend of urban grit and refined polish with denim as one of the anchors linking street style credibility to high-end design.

“For Spring 2026 I thought about a delicate balance of polish and shine with grit, a pairing I think of as very New York. And by grit, I mean resilience, and the beauty of how the city comes back to life every morning. The glamour of the steel and glass made more beautiful by the bleaching sunlight, the patina of time, and the buff and burnish of life in our shared city,” comments Vevers.

Denim appeared alongside washed and sun-faded wardrobe staples including like trucker jackets, baggy jeans, and relaxed silhouettes – signaling a fusion of street-style ease with luxury tailoring

The one thing – besides denim – which got our immediate attention was Coach’s emphasis on the neutrals. Oversizesd and destructed jeans in white and washed out bege colors were very present in their Spring 2026 collection.

Accessories introduced new interpretations of the house’s Kisslock hardware with bags such as the Kisslock Barrel Bag, Bleecker Bucket Bag, and Tabby clutch appearing in multiple materials and finishes.

The footwear line included updated Soho Sneakers with straps, workwear boots, and lace-up flats. Jewelry designs drew from Victorian-inspired motifs with lockets, tokens, and heart-shaped pieces.

You can shop for the Coach Spring 2026 collection on their website, at Nordstrom, and at Farfetch.

The post Coach Spring 2026 – Destructed Neutrals first appeared on Denimology.

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Once again New York was a center ofof fahsion week, And once again nothing was more present then denim and we absolutely !!

And especially, double denim isn’t just a nostalgic nod. It’s reinterpreted with modern textures, oversized tailoring, and runway-ready details. Whether you go for matching denim separates or layer different denim pieces creatively, NYFW showed that the trend is still very much alive in 2026 fashion attitudes.

In fact, Canadian tuxedo and total denim looks appeared across collections, proving that matching denim sets or pairing denim with denim is more than just street style, it’s a runway signal.

But not only was double denim a thing, but many individual ways of styling jeans also were absolutely seen everywhere.

And as always, we have to thank photographer, Phil Oh, for providing us with the inspirational images he captured on the syteets of NYC:-)

Check out our gallery below!

The post NYFW Denim & Double Denim Moments first appeared on Denimology.

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Redcast x Momotaro Jeans, A Quick Guide to Bootcut Jeans, and a Brand Looking to Scale

I’m still in Italy as I type this, soaking up the last rays of Alpine sun and the majestic mountain views while I’m gliding down the perfectly prepped slopes.

My laptop has been closed since I left Denmark last Friday. I only opened it early Thursday morning—while the family was still asleep—to write this issue that includes a few interesting things that landed in my inbox this week.

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Redcast x Momotaro “Wabi-Sabi” Collab Jeans

Redcast Heritage and Momotaro have released a highly limited collaboration jean—just 200 individually numbered pairs—built around a fabric Momotaro has never produced before: a sanforized indigo warp x Kakishibu weft selvedge.

The 15.7 oz. denim is woven at high tension from Zimbabwe cotton. The warp is pure indigo rope-dyed, while the weft uses traditional Japanese Kakishibu (persimmon) dye. Unlike heavily textured fabrics, this one is intentionally smooth and structured.

The jeans are cut in Momotaro’s new #100 straight fit—a high-rise, balanced silhouette with room up top and a clean leg from the knee down.

Details stay restrained: a custom peach–brown–peach selvedge ID, revived matte copper hardware, Kasuri waistband lining, and individual numbering.

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A Quick Guide to Bootcut Jeans

I’ve never written a guide to bootcuts here on Denimhunters. Not because they’re irrelevant, simply because they’ve never been part of my own rotation.

When I got into denim in the mid-2000s, slim fits were everywhere—think Hedi Slimane’s Dior era and Pete Doherty looks. But bootcuts and even flares also had a moment in those years—it’s where Nudie started. Still, the silhouette tended to live closer to rodeo arenas than in the hardcore raw denim scene.

Bootcut is a leg shape—like straight and tapered. As I explain in my fit guide, leg shape comes down to the relationship between thigh, knee, and leg opening.

Straight legs have the same width from knee to hem. Tapered legs narrow. A bootcut is essentially the opposite of a tapered—it opens (slightly) from the knee down.

Over the years, several of you have asked for a guide to bootcuts. And if you’ve gone looking elsewhere, chances are you’ve landed on Heddels.

In 2018, Albert Muzquiz published an Op-Ed defending the bootcut. In 2019, they followed it up with a practical buyer’s guide—reshared in their newsletter this week—which includes these options:

Bootcut Jeans Worth Checking Out

• Brave Star Selvage Mojave Western Cut – Low-to-mid rise with a subtle flare, available in various raw selvedge fabrics.
• Freenote Cloth Wilkes – High rise with a subtle Western-style flare in 14.5 oz. Kaihara selvedge.
• Indigofera Wyatt – High rise and gentle flare in 14 oz. broken twill, available raw and rinsed.
• Sugar Cane 14 oz Boot Cut – Mid-to-high rise and classic Western cues in 14 oz. Japanese denim.
• Nudie Jeans Slim Jim Dry Streaky – Mid rise with a very gentle bootcut
• RRL Boot Cut – 16 oz. Japanese selvedge with a lower rise and a more pronounced flare.
• Fullcount 1120W Boots Cut – 13.7 oz. Zimbabwe cotton with a mid-to-high rise and classic proportions.

More options if you want to dig deeper:

• Samurai S512BC19oz Boots Cut – 19 oz. selvedge with heavyweight character and a low-to-mid rise.
• Naked & Famous Groovy Guy – 12.5 oz. natural indigo selvedge with a more pronounced flare.
• Kojima Genes RNB-102B – 15 oz. raw selvedge with a mid-to-high rise and classic zip-fly proportions.
• Levi’s 517 – Mid-to-high rise with the archetypal bootcut shape in rigid non-selvedge denim.
• Wrangler 13MWZ Selvedge – Mid-rise and classic Western flare in broken twill selvedge.

If you’re after the original blueprint, vintage Wranglers still set the standard—but that’s another rabbit hole.

And if you’d like me to build a full, from-scratch Denimhunters guide to bootcut jeans—covering proportions, styling, and who they actually suit—let me know. I’ll add it to my list.

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I also send these weekly updates as emails. If you want them directly in your inbox—along with links, updates, and things I’m working on—you can sign up here:

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High-Rise Jeans Guide, Refreshed

While we’re on the subject of silhouettes, Bryan has recently updated our guide to high-rise selvedge jeans.

If you’ve mostly worn mid- or low-rise pairs—as many of us have over the past couple of decades—a proper high rise can be surprisingly transformative. It changes proportions. It works better with tucked shirts. And for a lot of body types, it simply looks more balanced.

The guide now reflects current availability and includes a broad mix of classic repro cuts and more modern interpretations. If you’re curious about going higher on the waist, it’s a good place to start.

Find the updated high-rise guide here.

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A European Denim Brand Seeking New Ownership

One more thing that landed in my inbox this week:

I’ve been in dialogue with a well-established European brand in our scene that is currently exploring new ownership. The foundation is solid—recognisable name, loyal customer base, and ambition to scale further than the current setup allows.

I can’t share names or details publicly. But if you’ve been looking for an entry point into the denim space—not to start from scratch, but to build on something that already exists—this may be worth a conversation.

If that sounds relevant, reach out via the contact form and tell me a bit about your background.

The post Bootcut Jeans: Time to Reconsider the Flare? appeared first on Denimhunters.

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Exactly one year after their first collaboration, GAP reunites again with Harlem’s Fashion Row. The idea behind this collaboration is offering emerging black designers a real platform, support, and visibility through a global brand partnership.

GAP and Harlem’s Fashion Row reunited for a special Spring 2026 denim capsule celebrating diversity, creativity, and black cultural influence on fashion. Especially denim, one of Gap’s most iconic materials.

Launching Friday, February 13th, the 20-piece collection showcases the work of five designers of color:

Daveed Baptiste of Daveed Baptiste – Sculptural and artistic denim pieces with bold motifs and embroidery.

LaTouché of LaTouché – Innovative denim using pleating, structure, and bold proportions.

Igdaliah Pickering of IGDALYAH – Caribbean-inspired washes like turquoise–teal colors, and statement denims.

Waina Chancy of Atelier Ndigo – Architectural denim with feminine flourishes and floral accents like hibiscus details.

Nicole Benefield of Nicole Benefield Portfolio – Utilitarian-meets-tailored denim essentials with relaxed silhouettes.

Each designer reinterprets denim staples like jeans, jackets, shirts, and jumpsuits, with their distinct cultural and creative lens, turning classic GAP denim into statement pieces.

The campaign, shot by Ghanaian-American director & photographer Joshua Kissi, centers on denim as a universal material, highlighting the fabric as a medium for cultural storytelling. The visuals capture the unique inspirations that inform each designer’s craft while celebrating fashion’s ability to unite individual perspectives.  

The Gap × Harlem’s Fashion Row capsule will be available starting tomorrow, February 13, on the brand’s website and in select GAP store locations. The collection will also be available in select international markets including Japan, Greece, Turkey, the Middle East, the UK, and Czech Republic. Styles in this collaboration range from $98–$148.

The post GAP x Harlem’s Fashion Row Reunite Again first appeared on Denimology.

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