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The denim industry is undergoing a powerful transformation driven by innovation, sustainability, and shifting global dynamics. As India solidifies its role as a denim and textile powerhouse, the 7th Edition of Denimsandjeans India, taking place on June 14 – 15, 2025 at The Lalit Ashok, Bangalore, offers the opportunity for professionals across the denim value chain to connect, learn, and grow.

Here are four key reasons why this edition is not to be missed:

1. Explore “50 Shades of Denim” – Our Official Theme for 2025

Denim is more than indigo, it’s a spectrum of textures, finishes, and creative expression. 

This year’s theme, “50 Shades of Denim: Because one shade is never enough,” showcases the evolution of denim through a curated display of innovations, from heritage washes and selvedge fabrics to futuristic coatings and sustainable blends.

Whether you’re a designer seeking inspiration or a brand exploring the next big trend, this immersive theme experience offers a visual and tactile journey through denim’s diverse landscape.

2. Insightful Panels and Keynotes: From Industry Leaders to Changemakers

The 7th edition of Denimsandjeans India will feature a series of panel discussions and keynote sessions, bringing together industry experts to discuss pivotal topics shaping the denim sector. Below are the scheduled sessions:

Topics will include:

• 14th May
• Circular Denim & Post-Consumer Waste Integration at 12:30 PM

Panelists:

• Mr. Nicolas Prophte, Denim Deal Steering Committee Board Member
• Mr. Ramjith M Pillai, Senior Venture Builder, Enviu
• Mr. Parvinder Singh, Founder-Director, Global Alliance for Textile Sustainability Council (GATS) & Aadi Sustainability Solutions Pvt. Ltd.

Moderator:

• Mr. Shrinivas Naik, Senior General Manager – Sustainability, Arvind Ltd.

• The Evolution of Denim Culture: Identity, Expression & Social Change at 17:10pm

Panelists:

• Ms. Prachi Sharma, Director Sourcing – Denim and Knits, Myntra
• Mr. Rajiv Bajaj, AVP, Pantaloons
• Mr. R V Subramaniam, VP Design, Mufti
• Mr. Raj Kishlay, Design Lead – Denim, Lee Cooper (Reliance Retail Ltd.)
• Ms. Nishi Vora, Director, Fashion Accessories India Pvt Ltd.

Moderator:

• Mr. Puneet Dudeja, Director – Business Development, South Asia, WGSN
  
  

• 15th May
• Navigating Innovations Through Changing Denim Trends at 12:00 pm

Panelists:

• Mr. Subir Mukherjee, Business Head, Bhaskar Industries
• Mr. Debashis Bhadra, VP – Product Development and Sourcing, Aditya Birla
• Mr. Alistair Williamson, VP – EMEA & South Asia, The LYCRA Company
• Mr. Sartaj Singh Mehta, Senior Director – Product & Design, Pepe Jeans London

Moderator:

• Mr. Rishi Suri, Business Development Director, The LYCRA Company

• Indiwool – A Product of the IIT Startup Ecosystem at 16:00 pm

Speakers:

• Mr. Satendra Singh, Founder & CEO, INDIWOOL Denim
• Prof. B.S. Butola, Faculty, Textile and Fibre Engineering Dept., IIT Delhi
• Mr. Rajiv Madan, Mentor and Advisor, IIT Startup Ecosystem

3. AW 26/27 Denim Trends Display : WGSN X D&J

As part of the event, WGSN will present an exclusive outlook for Autumn/Winter 2026–27 denim trends. The session will include not only visual forecasts but also physical sample references, offering early insights for product teams, designers, and developers working on long-term collections.

4. Meaningful Connections and a Memorable Experience

In addition to product showcases and trend zones, the show will host:

• Interactive workshops on sustainability, technology, and design
• Creative installations and denim art displays
• Networking lunch for engaging, casual conversations
• Evening mixers with music, food, and an energetic atmosphere

Whether you’re closing a deal or exchanging ideas over coffee, the show fosters connections that last beyond the event.

The Denimsandjeans India Show remains invite-only, with access extended to professionals in denim, fashion, textiles, and allied industries.

Register yourself for the event at this link.

The post A Preview of Denimsandjeans India 2025: Key Highlights & Agenda appeared first on Denimandjeans | Global Trends, News and Reports | Worldwide.

DENIM and PATCHES sourced this post originally published on this site

Answers to (Some of) the Questions I’ve Got About Weirloom—That You Might Have Too

Pre-orders are open on weirloom.com, people are actually buying these jeans … and questions are starting to come in.

Some are expected—about sizing, shipping, and returns. Others are more specific. If one person’s asking, chances are others are wondering too.

So I’ve pulled together a list of the most important questions I’ve been getting—and answered them as clearly and honestly as I can.

FAQS ABOUT THE JEANS

Why is the price shown as €250 €180?

That’s a fair question. And it’s not meant as a gimmicky discount.

€250 is what jeans of this quality and construction would typically retail for. Made in Europe from premium Italian denim, with the kind of details you normally only see on enthusiast-level jeans. That’s the reference point.

But because Weirloom works differently—pre-order only, small batch, no middlemen—I can offer them for €180 instead.

The reason I show both prices is simply that I don’t know a better, clearer way to communicate that difference. This setup is the easiest way I can show you what they’d normally cost—and what you’ll actually pay.

Which size should I get?

You don’t need to pick a size when you pre-order. Once you add the jeans to the cart, you’ll see it says “Pick your size later.”

That’s because the full size range and the grading of each size haven’t been finalised yet. Only size 31 has been prototyped. And until the fit is 100% confirmed, it doesn’t make sense to share measurements for other sizes.

I’ve added full measurements for that prototype to the product page. So if you want to get a sense of how they’ll fit, I recommend checking those out.

Once everything is locked in, I’ll reach out to everyone who’s pre-ordered to help choose the right size—and, of course, I’ll share size guidance and detailed measurements charts on the product page.. 

You’ll probably need to measure a pair of jeans you already own and compare that to the final sizing chart I’ll send. I’ll guide you through the process personally to make sure you get the best possible fit.

Also, just to clarify: the sizing is based on Western brands—not Japanese. I’ve done that to make it easier and more intuitive for most people to find their size.

How heavy is the fabric? Are they stiff?

The denim is 14.25 oz., which puts it right in that sweet spot—heavy enough to feel substantial, but not so heavy that they’re a pain to wear.

And no, they’re not that stiff. The jeans are washed once after sewing, so breaking them in is easy. You’ll still get beautiful fades over time, but with comfort from day one.

So will they fade?

Yes. You’ll absolutely get fades.

Even though the jeans are one-washed to soften them up, they’re made from a denim that fades beautifully with wear.

The denim is from Candiani in Italy, dyed using their proprietary Indigo Juice method. It’s a modern take on slasher dyeing that puts more of the indigo on the surface of the yarn—which means it fades faster and with more contrast.

Plus, the denim has some visible texture and slubbiness, which helps create the kind of fades we denimheads look for.

FAQS ABOUT THE PRE-ORDER

Will my card be charged right away?

No. When you place a pre-order, your card won’t be charged—and the money won’t be held or reserved either.

You’ll enter your payment details to complete the pre-order, but the charge won’t go through until the jeans are ready to ship. That’s when I’ll manually confirm and collect the payment. Until then, it just sits as a pending order on my end.

In short: no money leaves your account until the jeans are on their way to you.

Can I cancel my pre-order before the jeans ship?

That’s no problem at all.

If you decide to cancel your pre-order before the jeans ship, you can do so easily and for free. Just find the confirmation email you received from Purple Dot (the system handling the pre-orders) and click the cancel link. That’s it. No payment, no hassle, no hard feelings.

You’ll also hear from me directly before the jeans are ready to ship—so you’ll have plenty of time to ask questions, get sizing help, or change your mind if needed.

When will the jeans ship?

If everything goes according to plan, the jeans will ship by the end of June. That’s the schedule confirmed by my production partner in Portugal, and we’re working hard to keep it on track.

I’ll keep all pre-order customers updated along the way.

Can I return the jeans if I change my mind after they ship?

Yes. Just like any online purchase, you’re entitled to return the jeans within 14 days of receiving them. That’s not just a policy—it’s the law under Danish e-commerce regulations.

These aren’t made-to-measure or customised jeans. They’re made in standard sizes, so even though they’re produced on a pre-order basis, they’re still eligible for returns. No questions asked (though I’d love your feedback if you decided to return them).

What if they don’t fit? Can I exchange to another size?

Fit is a big deal. And even though I’ll help guide you the best I can to pick the right size before the jeans ship, there’s always a chance you’ll need to exchange them for another size.

That’s why I’m holding back a few pairs from the initial 100—to make sure I can handle size swaps. There might not be every size available in every quantity, but I’ll do everything I can to make sure you end up with the right fit.

Are there really only 100 pairs?

Yes. This isn’t a marketing gimmick.

One hundred is the minimum order quantity my Portuguese manufacturer was willing to produce—and it’s generous, honestly. Most factories require much larger runs, but they believe in the idea and wanted to support the launch.

There’s no secret stash waiting in the wings. I’ve already bought the denim, and it’s already at the factory in Portugal. Once those 100 pairs are spoken for, that’s it for this first edition.

Will there be more later?

Yes. This is just the beginning. I’m not planning to make only 100 pairs and call it a day—this is the first step in what I hope will grow into something lasting.

That said, this first batch is a rare opportunity. I was lucky that the denim I wanted was available in just the right amount for 100 pairs. Future production will require me to order enough fabric for at least 500, which means the next pre-order will likely be bigger. Still limited—but not quite this exclusive.

So yes, more will come. But there will only ever be one First Edition

When is the order deadline?

Soon. To keep things on schedule for that end-of-June delivery, I need to close the order window before the end of May.

And just to be clear: there are only 100 pairs (included the ones I’m holding back for size swaps). Once those are spoken for, that’s it for this batch. So if you want to secure a pair from the very first Weirloom run, now’s the time.

If any of these answers helped you feel more confident about Weirloom—or if they just made you more curious—you can see the jeans and pre-order your pair below.

The post Got Questions About My Brand, Weirloom? This FAQ Might Help appeared first on Denimhunters.

DENIM and PATCHES sourced this post originally published on this site

How to Wear a Denim Jacket with Selvedge Jeans

Denim jackets and selvedge jeans are like lemonade and iced tea. They’re great on their own, but put them together and the mixture reaches new heights. In our books, wearing two pieces of denim at a time is not just an acceptable way to wear denim—it’s the best way to wear it.

Of course, we need to approach the combination with a degree of caution. Stacking denim pieces on top of each other without considering the overall effect we’re creating can quickly turn a stylish combo into a caricature.

Thomas and I have both been practising double denim for decades, and we’ve worked up a list of pointers that will help you do double denim the right way and avoid some of the commonly encountered pitfalls that come with the territory.

As with all our advice, you can take some and leave some. If you’ve found something that works for you that goes against what we suggest below, fill your boots. Dress in the ways that feel right to you. If, however, you’ve been looking for advice on double denim styling, the tips below should help.

Don’t Have a Denim Jacket Yet?

Before you get too deep into the double denim weeds, make sure you’ve got the right jacket. We’ve rounded up our top picks in the Raw Denim Jacket Buying Guide. Every jacket on the list is built to fade and made to last.

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Tip #1: Choose Your Weapon Wisely

There are plenty of brands that produce entirely unique denim jackets—Tellason’s Coverall Jacket and RGT’s Supply Jacket spring to mind—but the vast majority of selvedge denim jackets on the market are based on a trio of Levi’s jackets that spanned roughly a century of the brand’s history.

Here’s a very brief look at each of these: 

Type 1

Based on Levi’s oldest riveted denim jacket, which was probably first manufactured around 1880, made its official debut in 1905. A pure and iconic piece of American workwear that, like the 501, helped build the West.

Key features are the single, low chest pocket (either open or with a flap) secured with rivets, the back cinch, the pleated front, and the extremely boxy fit. Perfect for heritage enthusiasts trying to recreate truly classic workwear looks.

Type II

The updated version of Levi’s denim jacket first appeared in 1953, and is perhaps best remembered as the denim jacket worn on screen by Elvis Presley (Martin Sheen wore it equally well in Badlands).

The Type II only lasted a decade, but it made a strong impression. It’s now enjoying a modern-day resurgence. 

Key features are the waist tabs, the symmetrical chest pockets reinforced with bar tacks under the button-down flaps, the waist adjusting tabs at the waist, and the knife pleats on the chest.

Like the Type I, the fit is boxy, though some modern brands offer longer, slimmer-fitting versions, occasionally with added handwarmer pockets.  

Type III

Introduced in 1962, the Type III was a slimmed-down and aggressively styled version of the denim jacket that became both a cultural and counter-cultural touchstone in the decades that followed its release. 

The key features are the higher chest pockets, which, like the triangular stitching and angled button-down flaps that sit on top of them, point downwards, creating a slimming effect and drawing the eye down the body towards the waist.

Handwarmer pockets were added in the ‘80s, the merits of which are still hotly contested by heritage enthusiasts (I’m firmly against them).

Other Notable Denim Jackets

Of course, these are not your only options. Lee’s Rider Jacket (including the blanket-lined Storm Rider) and Wrangler’s 124MJ are stylish workwear icons with a rich and storied history.

There are excellent modern jackets inspired by Lee and Wrangler’s mid-century jackets, and there are just as many great jackets inspired by other lesser-walked avenues of classic workwear. Before buying, do a bit of research.

The perfect denim jacket is the one that’s the perfect fit for your body type and your personal style. Remember, if you choose your weapon wisely, you’ll only need one. 

One Denim Jacket to Rule Them All

Not sure whether you’re a Type I, II, or III kind of guy? We break them all down (plus the worthy alternatives) in our Raw Denim Jacket Buying Guide. Find your fit—and your forever jacket—here.

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Tip #2: Two’s Company, Three’s a Crowd

We all love denim, but we’ve got to apply the brakes at some point. Two denim pieces can play off each other beautifully, building on each other’s strengths.

When we introduce a third piece of denim to the mix, though, the happy and stylish union begins to fracture. Three or more pieces of denim are more a caricature of denim love than an elegant expression of it.

For this reason, we see denim shirts and denim jackets as an either/or style choice. When looking for a piece to wear with jeans and your denim jacket, instead of denim, consider one of the following: 

Our Favourite Tops to Break Up Double Denim Looks

1. Tee/Henley – It’s impossible to go wrong with a loopwheeled cotton basics in light colours. You’ll find some of our favourites here. Nothing pairs as perfectly or as easily.
2. Jersey Knits – Pick your poison. The classic sweatshirt is our favourite, but hoodies (either with or without zips) lend the jacket a semi-athletic, casual vibe. 
3. Chambray – Versatile and comfortable, chambray shirts are soft enough to wear comfortably under denim jackets, and they look equally good tucked or untucked.
4. Flannel – Heavy flannels and denim jackets are fast friends, but be careful with the length. Long flannels will leave a mile of fabric below the jacket. They tend to work better with denim chore coats than with traditionally cut denim jackets.

Break Up the Denim Party

Looking for the perfect piece to slot between your jacket and jeans? Whether it’s a loopwheeled tee, a rugged henley, or a heavyweight flannel, we’ve got full guides to help you find the best options. These layers aren’t just filler—they’re the glue that holds the look together.

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Tip #3: Heritage Brands Beat Legacy Brands

Levi’s, Lee, and Wrangler all have rich histories, and all of them can claim without blushing that, at some point or another, they made the world’s best denim jacket. As denim became a global style commodity, though, they needed to find a way to keep up with surging demand.

They switched from selvedge denim produced on shuttle looms to denim produced on projectile looms. This allowed them to produce more denim faster, but they lost something in the process.

Japanese brands (spurred on by ravenous Japanese collectors) preserved selvedge denim as a kind of slow-manufacturing art form. Ever since, the world’s best denim has been produced in Japan.

Legacy brands still produce extremely popular versions of their iconic denim jackets, but heritage brands’ tributes to these classics are better than the real thing. They cost more, but they’re worth every penny—especially if you wear the hell out of them.

Brands That Nail the Details

If you want your jacket to actually age well, look to the brands that put fading front and centre. We’ve got dedicated buying guides for Iron Heart, Samurai, and Full Count—each with a slightly different vibe, but all built for the long haul.

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Tip #4: Contrast is King

There are two different schools of thought with styling double denim. The first is to match the jacket as closely as possible to your jeans, treating the jeans and jacket like a matching suit. When buttoned up, this produces a kind of head-to-toe colour consistency that some people seem to enjoy.

It’s undeniably a classic workwear look, but Thomas and I both feel that the matchy-matchy style makes you look too much like a gas station attendant. It’s our advice to introduce some contrast to your outfits.

If both your jeans and jacket are dark, wear something between them that brings some sharp contrast to the outfit. A dark blue or black tee won’t do the trick. Go with something white or light grey under an open jacket.

Best of all is to have some contrast between the jacket and the jeans. If the jacket is crisp and raw, pair it with a fully faded pair of jeans and vice versa. There are also some stellar denim jackets in lighter denims that are still raw.

Another combination that works exceptionally well is to introduce some duck canvas to the mix.

Duck jackets look absolutely incredible when paired with jeans of just about any colour—and if you want that new selvedge denim jacket to really pop, try pairing it with Iron Heart’s 17 oz. duck Type III. The combination is a guaranteed stunner.

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Tip #5: Don’t Pack it In, Let it Breathe

With its roots firmly in the world of workwear and westernwear, the denim jacket was designed with working men in mind. It is meant to move with you, to aid the working man, not to hinder him.

No matter what you wear under it, the denim jacket should slide on relatively easily. It should both look and feel comfortable. You should, for example, be able to change a tire or mend a fence without removing it.

Yes, when it is brand new, the jacket will feel stiff. It will need some work before it will move easily. It should never, though, make movement difficult or impossible.

When sizing, leave yourself some room in the chest and arms. When styling, don’t pack it so full of layers that it strains the seams whenever you flex your arms.

Even if you never do any dirty work, pick a jacket that feels like you could work in it. If you look free and comfortable, you look good. 

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Tip #6: Earn Your Layers

Jeans jackets can absolutely be incredible layering pieces, either as the last layer or a middle one. If you want to use it as a middle layer, though, there’s a catch. You need to earn the right.

When they are new, raw denim jackets are simply too stiff to be used as a middle layer. They look and behave like outerwear, so they should be worn as the outermost layer.

When we’ve fully broken them in, though, they can play in almost any position. Beat some of the blue out of it and you’ll earn the right to wear your denim jacket like a shirt, an overshirt, or as outerwear.

Built to Fade, Made to Layer

Breaking in a raw denim jacket is a rite of passage—and once it’s softened up, the styling possibilities explode. If you haven’t picked your jacket yet, our Raw Denim Jacket Buying Guide will help you find one worthy of years of wear.

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Tip #7: Watch Your Waist

When the Type I and Type II were introduced, men wore their trousers much higher on their body than they do now. This means that heritage-minded denim jackets tend to sit quite high on the body.

If you wear your jeans low on your hips, this might create some issues (especially if you have a long torso).

Ideally, the jacket should, when your arms are down at your sides, cover your belt line. Whatever you’re wearing it over, you shouldn’t have more than an inch or so of fabric hanging below the jacket.

To skirt your way around the issue, if you’ve got a traditionally cut denim jacket, pair it with mid-rise or high-rise jeans. Alternatively, you can look for longer-bodied chore coats or longer, modern takes on the classic denim jackets.

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Tip #8: Make It Entirely Your Own

When those fades start to emerge, the jacket will start to look dramatically different from the ones that are hanging on racks and in store windows. This is the absolute best way to make a jacket our own—by wearing it so much that it starts to say something about both our style and our lifestyle.

Even before this, though, we can do small things to make the piece uniquely our own. Pins and patches will help separate your jacket from others that might look just like it, and they also help us broadcast something about our tastes, allegiances, or affiliations.

Embroidery, especially when guided by a skilled hand, can turn a simple jacket into an eye-popping work of art. 

Chain stitch embroidery might be something simple like your name or nickname over your heart, or it could be a colourful back piece. Either way, it’s a massive style upgrade, and it’s well worth the investment. 

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Tip #9: Collars Up! 

Join the ranks of Rugged Royalty like Robert Redford, Elvis Presley, Eddie Cochran, and Dennis Hopper by turning up the collar of your denim jacket.

The jean jacket has an in-built rebellious streak, but you’ve got to lean into it by wearing it a little askew and a little haphazardly.

Denim jackets made from raw denim have a big advantage in this department. The stiff denim stands up straight for much longer.

Even when nicely faded, the collars stand at attention when flipped, creating a pleasing vee shape that lengthens the neck and frames the face very nicely.

Like Sinatra’s cocked hat, the flipped collar is a touch of personalisation that makes even a brand new jacket look uniquely your own. The only thing to it is to do it—and to own it. Lift your chin and make it clear that your collar isn’t just flipped. It’s flippant. 

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Tip #10: Dress it Up, If You Dare

For adventurous dressers, the Type III can absolutely stand in for a blazer or a sports jacket.

Worn over a shirt and tie, well-made denim jackets can look exceptionally sharp. Either with double denim or with dressier trousers, the bold combination demands attention.

The look is at its sharpest when the jacket is closed. Leave a button or two undone at the top so that you’ve got a bit of a triangle to work with—just like you would with a blazer.

Especially if you’re wearing lower-rise jeans, keep the jacket on and buttoned to keep your waistline out of sight. 

The tie seems to be the linchpin of the ensemble. Without it, the dress shirt and the denim jacket seem ill-suited for each other. With it, everything hangs together brilliantly.

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Tip #11: Be Monogramous

Just as with jeans, it’s not uncommon for denimheads to have a few great pieces from some of their favourite brands that are fighting for supremacy in their wardrobe.

If it’s in your nature to be sartorially polygamous, by all means rotate through your collection and continue adding new ones that catch your eye.

However, in life and in style, the most deeply satisfying relationships are monogamous ones. Denim love shared is denim love divided.

To properly fade a jacket, it needs to be your one and only. It needs to sit at the centre of your collection and, indeed, your life.

If you want to bring the best out of a jacket, settle down with one. Move in with it. Build a life together. If you don’t feel that any of the jackets in your collection are worthy of this kind of focused attention, splurge on one that is. 

When you’ve got that love match, remove temptations. Put all those jackets to one side, where they can wait until you’ve done justice to that worthy piece.

All the jackets in our Raw Denim Jacket Guide are made to be lived in. Pick the right one, wear it as much as possible, and let it become a reflection of what you do and who you are. That’s what the best jackets do: they tell your unique story in scars and stitches.

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The Perfect One-Two Combo

The advice above covers how to wear double denim right. If you’re looking for advice on what to wear, check out our Selvedge Masterlist and our Raw Denim Jackets guide. 

To get the latest news on what we’re wearing and watching, sign up for our newsletter here.

The post Double Denim Done Right: 11 Style Tips That Actually Work appeared first on Denimhunters.

DENIM and PATCHES sourced this post originally published on this site

D&J-Denimsandjeans is thrilled to welcome Chanel Merchants to the 7th edition of our Bangalore show on May 14-15, 2025! In a brief conversation, we gained valuable insights into their presence in India and their work. Chanel Merchants is poised to make a significant impact in the Indian market, and we’re excited to see their offerings at our event.

Chane Merchants have integrated operations with in-house design, production & packaging along with experienced team serving global brands. Quick response vendor with low MOQs & short lead times. Strong design team offering seasonal trend-driven collections.

Please share some details about the background of your company .

Chane Merchants Private Limited was setup in Ahmedabad, India in 2023 with the aim of manufacturing quality denim garments for Indian brands and big box retailers. We specialise in high fashion and quick response.

We have a strong leadership, planning, production and merchandising team with over 50 years of combined experience of dealing with top international brands and retailers like Levis, Cotton On, Woolworths, Polo (SA), TFG group (SA) etc. We have started off with a monthly capacity to produce 45000 units a month with an expansion plan to get to 125000 units a month by the end of FY 2025-26

Why did you plan to come to India for manufacturing jeans ?

Retail in India has evolved substantially over the last decade or so.  The market which was essentially unorganised stand-alone mom and pop stores has been completely disrupted by organised players like Reliance, Myntra, Aditya Birla, Tata etc.

However, manufacturing in India still remains pretty much fragmented and unorganised, unable to cater to the demands and pace of organised retail. We feel there is a deep vacuum for organised manufacturing with proactive product development, strong merchandising and great production planning and we are here to fill that vacuum

What do you think is more imp- the local market in India or the export market ?

Both markets are important because there is a merit to having customers with varying annual shopping seasons and trends.  While it maybe a Diwali or Eid or Durga Puja in India, its Christmas and Easter overseas.  Having both domestic and export buyers helps a manufacturing unit mitigate the risks of seasonal buying and capitalise on varying buying trends.

The post A Conversation With Chaitanya Dalvi – CEO, Chane Merchants appeared first on Denimandjeans | Global Trends, News and Reports | Worldwide.

DENIM and PATCHES sourced this post originally published on this site

Launching Weirloom with 100 Jeans on Pre-Order

For years, people have asked me the same question: “When are you going do your own brand, Thomas!?”

I usually shrugged it off with something like, “One day, maybe.” But the truth is, I’ve been thinking about it for as long as I can remember.

And now, after more than a decade of writing about jeans, guiding people toward the right fit, and working behind the scenes—I’m doing it!

It’s called:

I want to put all of my denim knowledge into a product of my own. Something I can stand behind completely. Something that can grow slowly and honestly—without compromise.

I want to make garments that can be future wearable heirlooms: garments that’re made to be worn, made to last, and worth keeping—made to be passed on someday.

Doing Things Differently For a Reason

Most jeans are made to hit targets. They’re priced with hefty markups to cover future discounts. They’re produced in large volumes that brands hope (but don’t always expect) to sell. And when something doesn’t move quickly enough, it’s marked down. Then more is made to fill the shelves again.

It’s a cycle that leads to waste—of resources, money, and meaning. Some brands, especially in the raw denim scene, have been rethinking how clothes get made—using pre-orders, made-to-order, and slower, more deliberate production. That’s encouraging.

Weirloom is my take on the solution. A personal response to a system I’ve seen up close for years. A way to do it differently—with intention, transparency, and care.

It starts with a single pair of jeans, limited to 100 pairs, and produced based on pre-orders.

What Makes Weirloom Different?

Fair question. I’ve seen enough jeans—worn enough of them, too—to know that good ones don’t need to shout. They need to fit right, wear well, and be worth what you paid for them.

The first Weirloom jeans have a straight-leg, mid-rise fit. It’s my ideal everyday pair—simple, timeless, and made to be worn a lot. Not too slim, not too loose. The kind of fit that works on real bodies in real life.

The denim comes from Candiani in Italy, one of the most respected mills in the world. It’s 14.25 oz. selvedge, woven on shuttle looms, and washed once for softness and practicality. You’ll still get great fades, I promise.

The cotton is regenerative. That means it’s farmed the old-school way, with crop rotation and without synthetic fertilisers or pesticides. It’s better for the soil, better for the environment, and better for the future of denim.

As for the details, every one of them is chosen with purpose:

• Chain-stitched hems
• Tucked belt loops
• Punch-through copper rivets
• Heavy-duty pocket bags
• Blind bartacks

There’s a selvedge detail inside the button fly, and a peek-a-boo on the coin pocket. They’ve also got labels made of recycled materials, and biodegradable patch. All the things you expect.

What’s truly different than most, though, is that these jeans are produced on pre-order. This way, there’s no inventory to clear, no rush to discount, no overproduction. Just (some really good) jeans for people who (actually really) want them.

Now Taking Pre-Orders! Want the Link?

If you think this is a pair of jeans you need in your life—if you want one of the first 100 pairs of Weirloom jeans, the pre-order is open!

To get the link, just enter your email below and you’ll be redirected to the page.

I’ll also send you the link in an email. You’ll be subscribed to my new Weirloom newsletter and the Denimhunters newsletter (if you aren’t already). Don’t worry—you can unsubscribe at any time, no hard feelings 

The post I’m Starting a Jeans Brand That’s NOT Business as Usual appeared first on Denimhunters.

DENIM and PATCHES sourced this post originally published on this site

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9 Tips to Help You Make the Most of One of Our Favourite Combos (Flannels and Jeans)

For down-to-earth combinations, it’s hard to beat the pairing of a great pair of jeans and a flannel. Workwear brands have long understood this, and many of the brands we love pour as much of their passion into their flannels as they do into their jeans

Workwear enthusiasts respond in kind, snatching up new flannels every season and adding them to toppling piles of flannels that allow them to keep their looks fresh and perpetually stylish—the flannel/jeans combo never goes out of style.

While the combination is easy to pull off, there are certain approaches that work better than others. We’ve assembled nine tips that will help you leverage all the style potential in your flannel. 

With each tip, we’ve also included one of our favourite flannels. If you’re looking for advice on either what to wear or how to wear it, you’ll find everything you’re looking for below. 

Before we dive in, it’s important to note that we’ll be focusing on rugged flannels in the list below. There are more refined flannel fabrics that are meant to be worn tucked in—usually with suits or blazers.

If you’re looking for tips on how to incorporate these luxurious and lightweight flannels into smart or smart casual outfits, you won’t find them below. I own and love a few of these dressy flannels, but they’re not in the same category as the kinds of heavy and well-made workwear we’ll be discussing below.

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Tip #1: Well-Made Flannels Are Worth Every Penny

Just as you wouldn’t hold up a great pair of selvedge jeans with a cardboard belt, you also shouldn’t scrimp on your flannel if you want everything to hang together nicely. Something well-made will set you back a pretty penny, but you’ll quickly see that the investment pays dividends in terms of both durability and style. 

The signs of quality: 

• Heavy and plush fabric
• Triple-stitched and flat-felled seams
• Sturdy hardware (the snaps should come together with a satisfying click and should not rattle when unfastened)
• Pattern matched pockets (some good flannels have purposely cross-cut pockets, though) 

The best flannels on the market will set you back nearly as much as a great pair of jeans, but you’re getting a lot of bang for your buck. They’re practically indestructible, and, if you’re wearing heavy selvedge, the combination is bedrock-blasting dynamite. 

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Tip #2: Find Your Perfect Flannel Fit

Whether you’re trying flannels on in person or ordering them online, the perfect fit is absolutely essential if you want to wring all of the value and potential out of your new flannel. 

Here are a few finer fitting points for flannels: 

Collar: Fastenable and Comfortable

Even if you aren’t planning on wearing it buttoned to the throat, you should be able to fasten the flannel easily around your neck, with enough room to slide one or two fingers (no more than this). When trying the flannel on for the first time, button it all the way up.

Length: Hit Below the Belt

The bottom hem should be at least long enough to cover the opening of your pockets (I like them a little lower than that), and the last snap or button should fasten across the belt line or a little below that. The curved gusset at the side of the shirt shouldn’t rise above your belt line.

Sleeves: Long Enough to Stay Put

The sleeve should be long enough to extend all the way to the heel of your hand, and you should be able to fasten the cuffs snugly and comfortably around your wrist.

When you extend your arms in front of you, the sleeve should move very little ( if it rides up your forearm it is too short). 

Chest and Shoulders: A Little Wiggle Room

Heavy flannels are designed to be worn as overshirts, so the chest and shoulder measurements should be generous enough to give you some room to move and to layer.

Raise your arms to chest level and then bring your elbow back like you’re bench pressing. This should put a bit of strain on the buttons or snaps, but not enough to pop them open.

If your favourite selvedge brand’s flannels don’t fit you perfectly, keep looking. If the Japanese brands don’t have your number, an American or European brand might be a better choice. Make fit your top priority. Everything else comes second.

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Tip #3: Weight for Your Season

Thomas and I love wearing (and recommending) heavy flannels, but we both live in Scandinavia, where warm clothes are a must. Even here, when the sun is shining during those short summer months, it’s hotter inside a snapped-up heavy flannel than a Finnish sauna.

If you wear heavyweight or super-heavyweight selvedge, it’s only natural to want the heavy flannel to go with it. The two are a natural match, and, for many, it’s worth the discomfort to get the style that heavy flannels bring with them.

Still, you shouldn’t have to suffer for fashion. There are very good and very well made lighter-weight flannels that are much easier to wear during the summer months. Keep the heaviest flannels in reserve for when the season makes them not just stylish but practical as well.

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Tip #4: Don’t Tuck Heavyweight Flannels

Heavy flannels are designed to be worn untucked. They’re at least as heavy as a lot of jackets on the market and, just as you’d never tuck in a jacket, you shouldn’t tuck in a heavy flannel either.

It pads out your belt line and everything immediately adjacent to that line. Even slim gents can’t pull it off.

If you’re looking for flannels you can tuck in, try lighter flannels like this Real McCoy’s Summer Flannel. Anything advertised as “summer weight” or “lightweight” should fit the bill. The breezy flannels will look perfectly natural as the centrepiece of either rugged or refined tucked-in looks.

As an added bonus, it won’t leave you hot under the collar like the heavier flannels. Most folks who want to tuck their flannels in do so because they want to layer something on top of it. Do this with a heavy flannel in non-freezing temps and you’re likely to overheat.

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Tip #5: Skirting an Issue

Since most flannels terminate well below the belt line, this can create issues when pairing them with classically cut jackets, like the Type I, II, or III. The combination results in a skirt or apron of fabric that extends below the bottom of the jacket. Some folks love this, but we’re not in their camp.

If you’re planning to pair flannels and denim jackets regularly, you’ll want to look for modern interpretations of the classics that have longer bodies. Another alternative is chore coats, which are designed to cover considerably more.

I have a traditionally cut Type III, a varsity jacket, and a N-1—all of them cut so that they sit on the belt line. I’ve learned to pair them with shorter shirts and knits.

I love a thin strip of contrasting colour at the bottom of the jacket, but anything more than an inch or so of apron is more than I can bear. 

Tip#6: Fiddle with Fasteners

Flannels (particularly heavy ones) give off an entirely different vibe depending on how they’re fastened. They’ve got a rebellious streak, and we can lean into that a little bit more with every snap we leave unfastened—most days, I don’t have even a single snap fastened. 

It’s good practice to play around with the fasteners to see how small changes can make a big difference. Start at the throat. With only the top button left open, the flannel is still quite conservative. Thomas and I both like to leave at least the top two snaps undone.

From there, look down towards your waist. If the last snap is either on or below the belt line, leave it unfastened. The flannel spreads nicely over the hips and has a little bit more of that devil-may-care attitude—which is further amplified when we keep going and leave two or three of the bottom snaps unfastened.

I like to leave my cuffs unfastened, while Thomas prefers the look and feel of fastened cuffs. I also like to roll the cuffs either once (folding the cuff in half) or twice (double the length of a straight cuff). Lighter flannels can be rolled up to the elbow, but the heavier ones look better when they sit in the middle of the forearm.

Finally, if there are flaps on the pockets, I like to leave them unfastened. If the pockets are work style, I like to leave the buttons fastened.

You’ll find your own idiosyncrasies if you fiddle with the fasteners until you find a style that works for you.

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Tip #7: Coordinate Your Colours

We discussed the best and worst colours for pairing with indigo selvedge in another article that you’ll find here. It’s a good primer course for those who want to start putting together pieces and colours in eye-catching ways. 

Flannels, usually multi-colour plaids, present both a challenge and an opportunity. They add a riot of colour to outfits, often becoming the focus point for the entire outfit. Still, while flannels and dark indigo selvedge are natural companions, dark blue gets along better with some colours than with others. 

When the dominant colour in the plaid is red, orange, brown, or yellow, the contrast will be natural, drawing and pleasing the eye. Flannels with blue as the dominant colour might not contrast as strikingly, but it’s hard to go wrong with blue on blue.

If, however, the dominant colour in your flannel is green or purple (both of which sit directly next to blue on the colour wheel—which you can learn more about in our colour guide), the combination is more problematic.

If you have a fondness for green or purple, try combining them with black or duck jeans. They’ll gel like long-lost friends.

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Tip #8: Love Your Layers

Brushed flannels feel great next to the skin, but this can change quite dramatically when we start to sweat (virtually guaranteed if the flannel is heavy). It’s far better to layer the flannel over cotton basics like tees and henleys.

You can wear them over a sleeveless undershirt in the warmer months, but this doesn’t solve the issue of the direct contact between the brushed interior and your armpits. It’s far better to layer them over a light tee and to wear the flannel open, which will allow air to circulate.

Unless you sweat profusely or have a particularly strong body odour, if you always wear your flannel over something, you should be able to get away with washing it rarely or even never. Thomas and I both have flannels that have been worn a ton without ever having seen the inside of a washing machine. The colours are still as vibrant as the day we bought them.

Thomas’s go-to is the tee. I prefer the henley (either short or long-sleeved), which I always wear with all of the buttons unfastened. This allows me to show a little more skin, and the loose placket provides some visual interest around the open part of the shirt.

If the flannel is slim-fitting, keep layers thin (you should still be able to fasten it easily over whatever you layer it over). If you’ve got some room to work with, you can experiment with layering it over sweatshirts, hoodies, and knits. 

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Tip #9: Wear Your Flannel Like a Jacket

Heavy flannels can look great when worn under denim or leather, but I’ve always found them to be most effective when treated as an indoor/outdoor jacket.

When the temperatures drop, I tend to wear the flannel around the house, but, if I need something really warm, I leave the flannel at home, opting instead for knits and thermals under my heavy outerwear. 

In the autumn and spring, I wear the flannel as my outermost layer, either open or closed depending on whether I want to keep the cool air out or let the warm air in. The vibrant splash of colour, especially when combined with the weight of heavy flannels, makes the shirt far more of a statement piece than it is when I bury it under outerwear.

This is one more very good reason to size up when purchasing heavy flannels. Thin flannels look great when worn slim, but the heavy stuff isn’t a good match for skin-tight fits. Let it move around your body, whether fastened or open.

You don’t want to be swimming in it, but, rather than shimmying into it like a wetsuit, you should be able to just throw it over your shoulders—more like a jacket than a shirt. 

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Styling Flannels and More

If you’re looking for more rugged style advice, you can check out our Style FAQ, our guide on Colours to Wear with Raw Jeans, and our Rugged Rules.

To get the latest on what we’re wearing and watching delivered straight to your inbox, subscribe to our newsletter here.   

The post Timber!! How to Combine Flannels and Selvedge Jeans appeared first on Denimhunters.

DENIM and PATCHES sourced this post originally published on this site