GUESS united with Illumination and Universal Products & Experiences for a capsule collection.
This capsule is inspired by Illumination’s riotous new film ‘Minions & Monsters’, which blends vintage Hollywood glamour with iconic American denim. All reimagined through joyful, photo-realistic graphics and archival-inspired silhouettes.
Certain to be the blockbuster action-comedy of the summer, Illumination’s ‘Minions & Monsters’ arrives in theaters July 1. The movie is directed by Academy Award nominee, Pierre Coffin, a director of the first three ‘Despicable Me’ and the first ‘Minions’ film.
Launched globally on June 18th the collaboration draws inspiration from signature GUESS JEANS denim pulled from the archive alongside the upcoming film.
‘Minions & Monsters’ is the rambunctious, ridiculous story of how the Minions conquered Hollywood in the 1920s, became silent film stars, lost everything, unleashed monsters onto the world and then banded together to try and save the planet from the mayhem they had just created.
The capsule collection, rooted in the nostalgic spirit of 1920s Hollywood, merges cinematic fantasy with the lived-in attitude of classic Americana.
You can shop for this fun capsule collection here.
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