The TOMMY JEANS Winter 2026 ad campaign brings us Romeo Beckham and Yasmin Wijnaldum. Hitting the open road in iconic denim and cold-weather layers, the duo captures the optimism and irreverence at the heart of the TOMMY JEANS brand.
“A road trip is all about that feeling of freedom,” said Romeo Beckham. “There’s nothing better than getting out with great music and good company. This collection reflects elements of my style. Western plaids, worn-in denim and a classic white tee. Everything feels easy and relaxed, which is the way I like it.”
Denim classics are updated with lived-in washes and everyday comfort. Colorful knits and brushed teddy deliver warmth to cooler nights. Outerwear leans into utility with workwear overshirts, padded insulation and timeless denim jackets. Graphic T-Shirts give everyday looks more character. It’s all punctuated by distinctive Americana codes: checkered shirts, quilted layers, and biker boots that make a statement all season long.
“Romeo puts his own twist on a great American tradition, bringing his personality and style to this campaign,” said Tommy Hilfiger. “Our Winter 2026 collection embraces the spirit of the open road. There’s nothing more Americana than timeless denim, rich plaids and preppy outerwear.”
Returning for their second campaign together, Romeo Beckham and Yasmin Wijnaldum continue their story from Fall 2026, bringing the same individuality and energy to Winter 2026.
The Winter 2026 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season.
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