DENIMandPATCHES

Shockoe Atelier is a denim-and-heritage apparel brand, founded in Richmond, Virginia (Shockoe Bottom neighborhood).

All denim is crafted at the same location: the atelier, workshop, retail and manufacturing.

Their mission is to make denim garments (jeans, jackets, etc.) ethically, by hand, in small batches – applying workwear and artisan principles. And worth mentioning is definitely the fact that they offer a lifetime repairs guarantee for their denim including rips, tears, blowouts. That’s a strong commitment.

Shockoe Atelier uses raw selvedge denim, like Collect Mills from Japan, stretch selvedge from Candiani, deadstock and unsanforized denim.

The denim styles include:

Standard Fit / Standard Wheeler – mid-rise with slight taper

Slim fits – straight fitted legs

Vintage – a relaxed wider cut

Utility jeans with a straight leg and roomy seat and thighs

Some of their styles feature reinforced knees and utility details like outside pockets.

You can check out all of their denim styles and fits here.

Besides denim, Shockoe Atelier ‘s collections also include tops like t-shirts and sweatshirts as well as accessories.

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Good bye, Demna – and hello Pierpaolo.

Pierpaolo Piccioli’s first Balenciaga collection for Spring 2026 felt like a haute couture coronation. Reverent, sculptural, and royally coutured. But…

So ok, in returning to the house’s architectural roots, he totally overlooked Balenciaga’s appeal to the young and trendy.

Seriously, there’s nothing wrong with Piccioli’s vision of the brand, but who of the Demna Balenciaga club wouldn’t actually prefer more of those outrageous denim interpretations which made Balenciaga THE denim haute couture brand to go for?!

We checked out the whole fashion show, presented at Balenciaga’s headquarters last week. And there was a total of three denim pieces included in the whole Spring 2026 collection.

Have a look for yourself at the video below:

The denim isn’t flashy in terms of distress or extreme wash effects;. It feels more someone is reflecting on what worked before (archival, familiar shapes) rather than pushing new denim styles. Voila, come-back for skinny jeans? At Balenciaga?

Says Pierpaolo Piccioli:

“I wanted reconciliation. Culture and street. Heritage and reality. It was important that the clothes felt free, that you could just walk in them, walk out of them. Freedom is the point.“

So ok, we got the culture and heritage. Hopefully street will get it’s due attention in Piccioli’s next collections.

You can shop for Balenciaga items from the current Fall/Winter 2025 collection at FWRD, Farfetch, and at NET-A-PORTER.

The post Balenciaga Spring 2026 – Good Bye Denim!? first appeared on Denimology.

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Scotch & Soda, the Amsterdam-based fashion brand, is thrilled to announce the launch of their new ‘Let It Rain’ collection designed in celebration of the 750 year anniversary of the city of Amsterdam. 

So cool – looks like now we can walk in the rain AND enjoy it wearing “rainproof” denim!

Amsterdam is full of rich history, diverse culture, and world-class art and design serving as a constant source of inspiration for the brand. Ahead of this major milestone, Scotch & Soda began conceptualizing a limited-edition capsule collection that would pay homage to their city and one of their favorite things about it – the rain. 

“The rain in Amsterdam is part of the rhythm of the city. While the rest of the world hides from the rain, we embrace the way it changes our surroundings – it softens the light, deepens the colors, and changes the mood. We wanted to capture that feeling in this collection: practical, resilient, and beautiful in its own way, just like our beloved city,” said Eran Kaim, Chief Product and Merchandising Officer at Scotch & Soda.

The nine-piece collection of men’s and women’s ready-to-wear was thoughtfully designed to take on rainy days in Amsterdam in style.

Highlights include the water repellent trench coat that is fully taped on the seams and features a coating layer on the backside for added protection as well as their brand-new water-resistant denim which comes with an exclusive brass branded coin made for the 750-year anniversary. 

The Scotch & Soda 750 Year Anniversary of Amsterdam is available on their website and at select store locations with prices ranging from $58- $358. 

The post Scotch & Soda – “Let It Rain” first appeared on Denimology.

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ŞİRİKÇİOĞLU GROUP has been active in ring, open end, textured yarn since 1996 and Denim and Non-Denim fabric production since 2004. They are giving service to entire world with 4.000 employees with two mills located in Kahramanmaraş (Main factory) and Kayseri (Free Zone). They are providing 7% total yarn production and 23% total denim production of Turkey. D&J had a word with them to know more about them and their latest collection.

1. W Denim is a premium denim and non-denim fabric since 2004 . Your Sirikcioglu group has been an important player in the Turkish market . How do you see the changing scenario affecting the business and how are you adapting to it ?

W DENIM, as part of the Sirikcioglu Group, has been a trusted supplier of premium denim and non-denim fabrics since 2004.The textile industry is undergoing a profound transformation driven by sustainability demands, digitalization, and changing consumer expectations. We see these changes not as challenges, but as new opportunities.

Our adaptation strategy is built on three pillars: innovation, sustainability, and customer-centricity. Through our R&D investments, we develop new fabrics that meet both fashion and performance needs. Sustainability lies at the heart of our company; we operate with eco-certified production processes, technologies that save water and energy, and a circular production approach.

In addition, we work in close collaboration with our customers, enabling us to quickly adapt to trends, deliver tailored solutions, and ensure high quality with reliable lead times.

This approach allows us to maintain our competitive edge in a changing market while contributing positively to the future of the denim industry.

2. How important do you think Egypt is getting as a denim sourcing location?

Egypt is rapidly becoming a strategic hub for denim sourcing. This is driven by its proximity to Europe and shorter lead times, the preferential trade advantages with the U.S. market through QIZ, the growing textile investments, and the government incentives offered through industrial zones such as the SCZone. Over the past two years, increased textile/apparel investments and export growth have further reinforced this trend.

From our company’s perspective, Egypt’s importance is rising — and we are aligning with this trajectory. As Sirikcioglu Group, we have completed the official approval process for an investment in Egypt and decided to establish a new denim facility in the SCZone. This step is fully aligned with our goals of being closer to customers, enhancing agility, and achieving competitive costs. The news of this investment has also been reflected in public media.

In conclusion: Egypt is becoming an increasingly critical location for supply diversification, fast lead times, and cost/efficiency optimization. With W DENIM/Sirikcioglu’s global scale and structure (120 million meters annual fabric capacity), our presence in Egypt is integrated into this long-term strategy.

3. W Denim is one of Turkey’s largest integrated textile companies. Could you share your current annual denim fabric production capacity (in meters/tons), and how this has evolved in recent years? 

Sirikcioglu Group has an integrated production capacity of approximately 120 million meters of fabric annually, covering both denim and non-denim fabrics.In addition, with a daily yarn production capacity of 350 tons (including ring, open-end, and textured yarns), we secure the fundamental inputs of our production process within our own facilities.

Through our competitive pricing policy, we deliver sustainable added value to our customers, while our investments in digitalization and sustainability demonstrate our commitment to responsible growth for the future. Within this framework, our planned denim manufacturing investment in Egypt’s SCZone will further increase our capacity and expand our global export network.

4. We thank you for joining for second time the Denimsandjeans Egypt show in 2026. What would  be the most important products and offerings that you will make to the buyers in the show ?

We are delighted to participate in Denimsandjeans Egypt for the second time. This year, we will meet our buyers around three main focus areas:

1. Sustainable Denim Collections
Our eco-friendly fabrics, produced from internationally certified yarns such as GOTS and GRS, and developed with water- and energy-saving technologies, contribute to the vision of sustainable fashion.

2. Innovative & Fashion-Oriented Products
Alongside high-stretch performance fabrics, lightweight and comfortable summer denims, and premium non-denim fabrics with coatings and special effects, our collection also features:

• Fabrics developed with Emana® technology, which helps reduce the appearance of cellulite, and
• Laser pattern applications that stand out for their aesthetic and technical qualities.

3. Customized Solutions for Customers
Through fast lead times, flexible production capacity, and collection-based collaborations, we aim to provide our customers not only with fabrics but also with combined advantages of trend insight, sustainability, and reliable supply.

5. With the new sustainability legislations by EU , how would the brands’ demands on companies like yours would change ?

With the new EU sustainability regulations, brands will increasingly expect greater transparency, traceability, and environmentally friendly production from us. Since we have invested in these areas from the very beginning, we are already fully prepared to meet and deliver on these demands.

6. What are the most important sustainability technologies incorporated by you in recent times ?

–  In our production processes, we have succeeded in completely eliminating water usage by up to 100%, a highly critical step for the preservation of water resources.

–  Through our wastewater recovery facilities, we have systematized closed-loop water usage, minimizing our environmental impact.

–  On the energy side, our solar energy systems (PV) now supply 25% of our total energy needs from renewable in-house resources.

– In addition, energy recovery systems and low-emission production technologies continuously reduce our carbon footprint.

–  By using recycled and certified fibers in our fabrics, we contribute to the circular economy.

For any more details, please connect with Mr. Nuri Sirikci at nsirikci@wdenim.com

The post A Talk With Mr. Nuri Sirikci , Marketing Director Of W Denim With D&J appeared first on Denimandjeans | Global Trends, News and Reports | Worldwide.

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Gap has tapped Gwyneth Paltrow and her daughter, Apple Martin, to front the Fall/Winter 2025 GapStudio Collection 03 campaign.

Fall/Winter 2025 – One collection, two generations, Brought together by classics made to wear and share.

The campaign was shot by Mario Sorrenti, with creative direction by Zac Posen, EVP and creative director of Gap Inc. Included are both still images and a short film (directed by LOOK & Julian Klincewicz), which emphasize the emotional and generational link between mother and daughter, and the idea of a shared closet – see below.

The campaign film deepens the narrative with an intimate portrait of style, memory, and connection. Exploring the idea of a shared closet, where Apple draws from her mother’s ’90s wardrobe while shaping a style of her own.  

Through moments of playful borrowing between mother and daughter, the film reflects on how personal style evolves across generations.

Woven throughout are personal moments of advice passed from Gwyneth to Apple . About individuality, self-acceptance, and empowerment [aired with Apple’s perspective on carving out her own identity.

The imagery and film together underscore how Gap has always transcended clothing to tell cultural stories: campaigns that connect eras, bridge generations, and highlight the lasting role of style in shaping self-expression. 

“Gap has always been part of my family’s life,” said Gwyneth Paltrow. “It’s classic and effortless, and Zac has brought a fresh perspective that makes the brand more wearable than ever.”

“When I think of Gap, I think of growing up with it,” said Apple Martin. “When I was little, I was always dressed in Gap Kids, and I’ve loved Gap clothes since I was that age.” 

And yes, of course, there’s lots of denim included! Sculptural denim pieces, re-imagined shapes, seaming, and detail work. Have a look here

You can check out the complete collection and shop for the items in the GAP website.

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