DENIMandPATCHES

Big John is a pioneering Japanese denim brand established in the 1940s in Kurashiki, Okayama Prefecture. Originally known as Maruo Hifuku, the company began as a sewing business and evolved into Japan’s first domestic jeans manufacturer. In 1965, Big John produced the country’s first jeans using imported American denim, and by 1973, they introduced the first jeans made entirely from Japanese-produced denim, collaborating with the Kurabo mill.

Craftsmanship and Philosophy

Big John is renowned for its commitment to quality and innovation. The brand’s philosophy, “QUALITY COMES FIRST,” reflects its dedication to superior craftsmanship. Their jeans are crafted in Japan, emphasizing timeless design and the use of high-quality fabrics.

Notable Products

Among Big John’s offerings, the M106G (000B) 23oz selvedge denim stands out. This slim-fit jean is made from heavyweight selvedge denim, showcasing the brand’s expertise in producing durable and stylish denim wear.

A feast for all of you out there who love selvedge denim!

For the ladies, Big John offers the COMPLETE FREE, their super versatile Jeans for all life conditions.

These jeans are made of hyper-stretchy fabric for unprecedented comfort. The stretch fabric does not easily lose its shape, so you can always maintain a beautiful silhouette.

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D&J-Denimsandjeans is thrilled to welcome Chanel Merchants to the 7th edition of our Bangalore show on May 14-15, 2025! In a brief conversation, we gained valuable insights into their presence in India and their work. Chanel Merchants is poised to make a significant impact in the Indian market, and we’re excited to see their offerings at our event.

Chane Merchants have integrated operations with in-house design, production & packaging along with experienced team serving global brands. Quick response vendor with low MOQs & short lead times. Strong design team offering seasonal trend-driven collections.

Please share some details about the background of your company .

Chane Merchants Private Limited was setup in Ahmedabad, India in 2023 with the aim of manufacturing quality denim garments for Indian brands and big box retailers. We specialise in high fashion and quick response.

We have a strong leadership, planning, production and merchandising team with over 50 years of combined experience of dealing with top international brands and retailers like Levis, Cotton On, Woolworths, Polo (SA), TFG group (SA) etc. We have started off with a monthly capacity to produce 45000 units a month with an expansion plan to get to 125000 units a month by the end of FY 2025-26

Why did you plan to come to India for manufacturing jeans ?

Retail in India has evolved substantially over the last decade or so.  The market which was essentially unorganised stand-alone mom and pop stores has been completely disrupted by organised players like Reliance, Myntra, Aditya Birla, Tata etc.

However, manufacturing in India still remains pretty much fragmented and unorganised, unable to cater to the demands and pace of organised retail. We feel there is a deep vacuum for organised manufacturing with proactive product development, strong merchandising and great production planning and we are here to fill that vacuum

What do you think is more imp- the local market in India or the export market ?

Both markets are important because there is a merit to having customers with varying annual shopping seasons and trends.  While it maybe a Diwali or Eid or Durga Puja in India, its Christmas and Easter overseas.  Having both domestic and export buyers helps a manufacturing unit mitigate the risks of seasonal buying and capitalise on varying buying trends.

The post A Conversation With Chaitanya Dalvi – CEO, Chane Merchants appeared first on Denimandjeans | Global Trends, News and Reports | Worldwide.

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Levi’s^® and Beyoncé launched the third part of their collaboration this week. Named Refrigerator, this is the third chapter of the REIIMAGINE campaign. You can have a look at the previous campaign here.

In the new film and accompanying imagery, Levi’s^® continues to highlight the brand’s heritage as inspiration for reinvention.

The first two chapters, Launderette and Pool Hall, reignited conversations around Levi’s^® legacy. it was about the Launderette’s subversive take on the brand’s classic ad and Pool Hall paying homage to Levi’s^® deep ties to music and counterculture.

The third chapter, Refrigerator, brings the campaign into a new setting – a roadside diner – where timeless style meets undeniable confidence. Once again, Levi’s^® teamed up with director Melina Matsoukas. And this chapter highlights how Levi’s^® remains a canvas for individuality, self-expression, and cultural influence for today.

Inspired by the Levi’s® 1988 Refrigerator commercial, this chapter transforms the ad’s original spirit into a modern statement about confidence, originality and empowerment.

Set in a sun-drenched roadside diner, the film reimagines the 1988 Refrigerator ad, with Beyoncé as the lead. Wearing the Iconic Western Shirt, 501^® Original Shorts, a crisp white tank Beyoncé moves with confidence, ready to take on her next challenge. With a special cameo from Willie Jones, a collaborator on Cowboy Carter, the campaign seamlessly connects the brand to Beyoncé’s broader artistic universe. 

“Levi’s® isn’t a legacy brand – it’s a brand with an incredible legacy that has consistently remained at the center of culture,” comments Kenny Mitchell, global chief marketing officer. “Through REIIMAGINE and our partnership with Beyoncé, one of the most influential artists of our time, we’re building on decades of classic Levi’s® iconography and celebrating what it means to lead with intent and confidence.”

The campaign continues the Levi’s^® tradition of working with the most celebrated creative talents of our time. Matsoukas collaborated with Emmy Award-winning cinematographer Marcell Rév and acclaimed photographer Mason Poole to capture the visual essence of “Refrigerator,” building on the legacy of iconic Levi’s^® campaigns and photography.

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​Imogene + Willie is a Nashville-based denim brand founded in 2009 by Matt and Carrie Eddmenson.

The brand is renowned for its commitment to American craftsmanship, producing all garments in the USA. Their flagship store is located in a renovated gas station in Nashville’s 12 South neighborhood, with an additional retail space in Austin, Texas.

Brand Philosophy

Imogene + Willie aims to create the perfect pair of jeans, blending classic American workwear aesthetics with modern fashion sensibilities. Their products are designed, patterned, cut, and sewn in their Los Angeles sewing room, emphasizing quality and authenticity.

Product Range

The brand offers a range of denim styles for both men and women, including their signature “Imogene” (women’s) and “Willie” (men’s) fits. In addition to jeans, they produce tees, shirts, jackets, and accessories, all maintaining their commitment to American-made quality .​

You can shop for Imogene + Willie jeans here.

The post Imogene + Willie – Jeans Made In The USA first appeared on Denimology.

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Launching Weirloom with 100 Jeans on Pre-Order

For years, people have asked me the same question: “When are you going do your own brand, Thomas!?”

I usually shrugged it off with something like, “One day, maybe.” But the truth is, I’ve been thinking about it for as long as I can remember.

And now, after more than a decade of writing about jeans, guiding people toward the right fit, and working behind the scenes—I’m doing it!

It’s called:

I want to put all of my denim knowledge into a product of my own. Something I can stand behind completely. Something that can grow slowly and honestly—without compromise.

I want to make garments that can be future wearable heirlooms: garments that’re made to be worn, made to last, and worth keeping—made to be passed on someday.

Doing Things Differently For a Reason

Most jeans are made to hit targets. They’re priced with hefty markups to cover future discounts. They’re produced in large volumes that brands hope (but don’t always expect) to sell. And when something doesn’t move quickly enough, it’s marked down. Then more is made to fill the shelves again.

It’s a cycle that leads to waste—of resources, money, and meaning. Some brands, especially in the raw denim scene, have been rethinking how clothes get made—using pre-orders, made-to-order, and slower, more deliberate production. That’s encouraging.

Weirloom is my take on the solution. A personal response to a system I’ve seen up close for years. A way to do it differently—with intention, transparency, and care.

It starts with a single pair of jeans, limited to 100 pairs, and produced based on pre-orders.

What Makes Weirloom Different?

Fair question. I’ve seen enough jeans—worn enough of them, too—to know that good ones don’t need to shout. They need to fit right, wear well, and be worth what you paid for them.

The first Weirloom jeans have a straight-leg, mid-rise fit. It’s my ideal everyday pair—simple, timeless, and made to be worn a lot. Not too slim, not too loose. The kind of fit that works on real bodies in real life.

The denim comes from Candiani in Italy, one of the most respected mills in the world. It’s 14.25 oz. selvedge, woven on shuttle looms, and washed once for softness and practicality. You’ll still get great fades, I promise.

The cotton is regenerative. That means it’s farmed the old-school way, with crop rotation and without synthetic fertilisers or pesticides. It’s better for the soil, better for the environment, and better for the future of denim.

As for the details, every one of them is chosen with purpose:

• Chain-stitched hems
• Tucked belt loops
• Punch-through copper rivets
• Heavy-duty pocket bags
• Blind bartacks

There’s a selvedge detail inside the button fly, and a peek-a-boo on the coin pocket. They’ve also got labels made of recycled materials, and biodegradable patch. All the things you expect.

What’s truly different than most, though, is that these jeans are produced on pre-order. This way, there’s no inventory to clear, no rush to discount, no overproduction. Just (some really good) jeans for people who (actually really) want them.

Now Taking Pre-Orders! Want the Link?

If you think this is a pair of jeans you need in your life—if you want one of the first 100 pairs of Weirloom jeans, the pre-order is open!

To get the link, just enter your email below and you’ll be redirected to the page.

I’ll also send you the link in an email. You’ll be subscribed to my new Weirloom newsletter and the Denimhunters newsletter (if you aren’t already). Don’t worry—you can unsubscribe at any time, no hard feelings 

The post I’m Starting a Jeans Brand That’s NOT Business as Usual appeared first on Denimhunters.

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Ukrainian sustainable denim brand, Ksenia Schnaider is inviting us for a collection made inside-of-the-box!
And we are totally loving this — outside-of-the-box — interpretation!

Ksenia Schnaider’s Cubic Collection, part of their Fall/Winter 2025 line titled THINK INSIDE THE BOX, is a bold exploration of digital aesthetics translated into physical fashion. Inspired by the blocky, low-poly visuals of virtual avatars and video games, the collection features garments with rigid, geometric, box-shaped forms—effectively bringing digital “cubes” into real-world attire.

“We extracted that cubic, rigid, slightly absurd form and turned it into real clothes: jeans, jackets, t-shirts, caps—cut like they were exported straight from a video game. It’s playful. It’s bold. It’s our version of a clean slate. A reset. A refresh. Naive in its directness, but that’s exactly what makes it so liberating.”

Scroll down and check out the gallery below for some of the items from this capsule.

Square Jeans: Structured denim with a pronounced cubic silhouette.

Square Tank Top: A minimalist top with sharp, geometric cuts.​

Square Hoodie: Combines comfort with a distinctive square shape.​

Each item is made-to-order, with pre-orders open until May 10, 2025. Shipments are scheduled to begin in June following production completion.

Meantime, you can shop for the current Ksenia Schnaider collection on their website and at Free People.

The post Ksenia Schnaider: Inside-Of-The-Box Capsule! first appeared on Denimology.

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Nudie Jeans is a Swedish denim brand founded in 2001 by Maria Erixon Levin and Joakim Levin in Gothenburg, Sweden. The brand is renowned for its commitment to sustainability, transparency, and high-quality denim products.

Building the brand on strong values with sustainability and human rights at the core – this is what they set out to do and continue to do so more than twenty years later. Beyond fair wages, organic cotton, and transparency, they also wanted to create a community that cares.

Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

Following their original concept, Nudie is now introducing the Denim Kiosk. A compact, multifunctional retail concept designed to serve as a store, repair shop, and local fulfillment center. The first Denim Kiosk opened in April 2025 at 9 Club Row in Shoreditch, London.

This initiative reflects Nudie Jeans’ dedication to sustainable fashion and customer engagement by integrating retail and repair services within a community-focused space.​

“At Nudie Jeans, music has always been more than just a soundtrack. It’s in our DNA. Our co-founder and CEO, Joakim Levin, started out as a drummer in a punk-rock band, so as you can imagine, music has shaped who we are and where we find inspiration. From the indie dive bars of Gothenburg to the backrooms of London’s best venues, we’ve always believed that great denim and great music go hand in hand. Just like a well-worn pair of jeans, music carries stories, emotions, and raw authenticity—things we value deeply in everything we do.”

About the Denim Kiosk:

Low-Footprint Design:

The kiosk’s efficient use of space allows Nudie Jeans to offer a full range of services in a smaller setting, making it adaptable to various urban environments.​

Free Repair Services:

Consistent with Nudie Jeans’ commitment to sustainability, the Denim Kiosk provides free repairs for all Nudie Jeans products, encouraging customers to extend the lifespan of their garments.​

Local Fulfillment:

The kiosk functions as a fulfillment center for online orders within the vicinity, enhancing delivery efficiency and reducing environmental impact.​

The post Nudie Jeans – Meeting Place For Denim Lovers first appeared on Denimology.

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Still Here New York is a New York denim brand that specializes in Everyday Dressing.

The brand is about celebrating the legacy of America’s fabric, by making 100% cotton classic Jeans. Meant to be ripped, faded, patched, and handed down, capturing moments and holding sentimental value as they wear.
A premium take on the America Uniform: Jeans – worn by us, our grandma’s, our kids, and American icons alike!

Highlights:

– New product categories including trouser, trench coat, more.
– New materials this season – nylon and cotton polyv. 

– First season expanding on their shorts styles – Shorts are having a moment and wanted to build on that. Cool Shorts are new this season and a customer request for years, based on the Cool Jean. Stoop Short is a low long jean short. Cutoff Short is the most basic short, mid-rise with squared off pockets, very square. New fit but similar to Everyday Jean.

– New Tomorrow Jean style
– More shirting and knits this season.

– Lucky shirt come in 2 colorways

– Square tank is a mixed fabric blend of cotton and polyester. First season

– Waiters – capri length, minimal seams.- The Snap tank is a new take on the Overall Mississippi tank

You can shop for Still Here NY jeans in one of their stores as well as on their website. You can also find a very good selection at Bergdorf Goodman.

The post Still Here New York – S/S 2025 Lookbook first appeared on Denimology.

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