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Masada Jeans’ founder, Laurent David Vannucci, travels the earth and the seven seas in search of rare vintage denim. He carefully selects pieces for their exceptional quality and unique history.

Not only is the brand all about sustainability, but we also thought their washing process is quite unique and definitely worth looking into,

Vannucci doesn’t just sell the “ready made” denims. Actually, he takes each piece, redesigns, modernizes, and re-cuts it in their workshop in Tel Aviv. The reconstruction and treatment include sun exposure, and includes fading and washing the jeans with the salt from the Dead Sea. And all this is done physically in their workshop.

Masada treats each pair of jeans in an eco-responsible way with the abrasive salt crystals from the water of the Dead Sea. This wash treatment is claimed to conserve over 97.5% more water than traditional denim manufacturing washes.

Masada isn’t only about jeans, though. But also includes shirts, jackets, hoodies, sweatshirts, t-shirts, and accessories in their collections.

Masada Jeans are available to shop for on their website (with global access). And if you happen to be in Tel Aviv, make sure to pass by the brand’s brick-and-mortar store on Nachalat Binyamin Street.

We really became curious about this whole salt-washing process and wanted to find out more about. Stay tuned for our Q/A with Laurent David Vannucci coming up here @Denimology soon.

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The Ksubi by Alice Hollywood is a bold 14-piece capsule described as a love letter to the gaudy denim era of the early 2000s. The collab channels Southern Californian roots, merging the grit of skate culture with Ksubi’s street-meets-luxe DNA.

This special collection is a collaboration between Ksubi, Australia’s rebellious streetwear icon, and Alice Hollywood, reflecting neon nostalgia and over-the-top denim energy.

The Vibe:

Think exaggerated early 2000s denim – loud, playful, and unapologetically maximalist. Vivid washes, eccentric cuts, exaggerated textures, and a vibrant array of retro expression.

The 14 piece limited capsule collection will be available globally as of September 24th, 2025.

Can’t wait and are lucky enough to live in NYC? Here’s some great news for you:

You can shop for more fun and “outrageous” pieces from Ksubi’s Fall/Winter 2025 collection here.

The post Ksubi By Alice Hollywood – Capsule Collection first appeared on Denimology.

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Levi’s® Vintage Clothing (LVC) – 1901 “Japan” 501® is part of Levi’s Vintage Clothing line, which reimagines iconic archival models with modern authenticity.

This particular model uses premium Japanese selvedge denim, renowned for its texture and quality, giving the 1901 design new life with refined tailoring and vintage accuracy.

While now taken for granted, the earliest iterations of the blue jeans didn’t initially offer two back pockets. Levi’s^® Vintage Clothing unveiled the 1901 “Japan” 501^® Jeans, representing a pivotal moment in denim history when the fifth pocket was added to the classic 501^® jeans design.

These historically significant jeans celebrate Japanese craftsmanship, especially now that all of LVC’s Shrink-to-Fit fabrics are being produced in Japan,  marking another chapter in LVC’s commitment to preserving authentic American workwear heritage.

The 1901 “Japan” 501^® Jeans capture both a pivotal moment in denim history and Japanese denim artistry. Made from Shrink-to-Fit Plain Selvedge Denim, these high-waisted, relaxed-fit jeans are reproduced with Japanese craftsmanship. While the jeans are made in Japan from Japanese selvedge denim, every single archival detail like back leather patch, rivets, packaging, and even the stamping on the buttons, is translated into Japanese.

Each pair includes a note detailing the historical significance of the fifth pocket addition. Its unique design details include two back pockets with exposed rivets, center-back cinch, suspender buttons, “Two Horse” leather patch, crotch rivet, and single-needle arcuate stitching.

“The 1901 501^® Jeans represent an important evolution in denim history, as it’s the year we added the fifth pocket that would become standard on jeans forever,” said Paul O’Neill, Design Director, Levi’s^® Vintage Clothing. 

To sum it up, the LVC editions go beyond fabric – every detail is localized. The leather patch, red tab, rivets, buttons, packaging, and even the tag wording are rendered in Japanese, creating a distinctive collectible.

The LVC 1901 “Japan” 501^® Jeans ($495 USD) are available on Levi.com, the Levi’s^® App, and in select Levi’s^® Stores.

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Denims, Fits, Sizing, and More: Everything You Need to Know Before Buying Brave Star Jeans

Brave Star is the Los Angeles denim brand that made raw selvedge jeans affordable without cutting corners. Founded in 2005 around Cone Mills White Oak denim, it was one of the first all-selvedge, Made in USA labels.

The brand was forced to pause after the 2008 financial crisis, sold off to a conglomerate, and then triumphantly bought back by founder Mik Serfontaine in 2012. A year later, Mik relaunched his brand through Kickstarter—and has been cutting and sewing jeans in the LA factory ever since.

Today, most fabrics come from Japan’s shuttle-loom mills, with occasional deadstock Cone drops. Jeans are sewn in Los Angeles and sold only through the Brave Star webshop—or at their LA showroom.

Picking Your First Pair of Brave Stars?

Brave Star’s line-up can be a bit overwhelming at first glance, but if you start by focusing on fabrics and then fits, choosing your pair will get easier.

I’ve highlighted what I think are the standout fabrics and fits below to give you a clear sense of what Brave Star does best.

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Popular Brave Star Denims

The LA-based jeansmaker offers a variety of fabrics, from mid-weights to ultra-heavyweights, but a few have become cornerstones of their range. Here’s a small handful of selvedge denims that’ve come to define Brave Star:

Deadstock White Oak (USA)

The brand launched in 2005 with Cone Mills White Oak fabrics at its core, and remarkably, they still have rolls of denim left. With the mill now closed since 2017, every release is finite — once the last roll is gone, it will never return.

The 14 oz. Golden Handshake was their clearest link to America’s denim heritage. It’s essentially sold out now, with only a few sizes lingering, but it shows how Brave Star made historic fabrics accessible at unheard-of prices.

Other drops keep White Oak alive in different ways. The 10 oz. Prospector reissues the lightweight 2×1 twills used in early 1900s buckle-back jeans, complete with plain white selvedge and a mid-blue shade that predates coloured IDs.

The 12 oz. Woodsman represents one of White Oak’s last innovations: a right-hand twill blending 81% recycled cotton with 19% wood-pulp fibre. It’s a denim that balances authenticity with sustainability.

You can also read more about White Oak and its history here.

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21.5 oz. Gauntlet (Japan)

At a solid 21.5 oz., these are not for casual wearers. Woven with rope-dyed indigo and a 3×1 left-hand twill, the fabric feels like denim armour at first. However, thanks to long-staple cotton, it softens after only a couple of weeks, making it far more wearable than its weight would suggest.

Indigo chips off quickly at seams and stress points, delivering early high-contrast fades. If you have been waiting for a heavyweight challenge, this is it.

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25 oz. Sumo IV (Japan)

The ultra-heavyweight of Brave Star’s line-up. This 25 oz. right-hand twill denim is rope-dyed to a deep indigo and built from extra-long staple cotton for strength.

Finished with red selvedge ID, vintage-style hardware, and a hefty veg-tan leather patch, the Sumo IV is as serious as raw denim gets. It sells out fast, but if you can grab a pair, they are a true collector’s piece.

Check out all Brave Star’s heavyweight selvedge here, or …

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Core Brave Star Fits

The brand’s fits cover everything from classic straight legs to modern tapers. Here are the most relevant cuts to consider if you are looking for your first pair:

True Straight

A regular rise with room in the seat and thighs, tapering only slightly from the knee down. It’s Brave Star’s cleanest, most versatile straight fit, finished with an 8.25-inch hem that works well with boots.

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Mojave (Western Cut)

One of Brave Star’s newest fits, inspired by mid-20th-century cowboy silhouettes. With a subtle knee-to-hem gradation, it is built to sit cleanly over work or Western boots, reviving a classic American profile.

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Slim Straight and Slim Taper

The Slim Straight keeps things lean without going tight, while the Slim Taper narrows more sharply below the knee for a modern silhouette. Both are popular entry points for guys who want a trimmer fit without sacrificing comfort in the seat and thighs.

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How Brave Star Makes Its Jeans

The jeans are cut and sewn in their own Downtown LA factory, using selvedge denim from Japan’s leading mills and Cone Mills deadstock when available.

Hardware comes from Kentucky, leather patches are stamped locally, and stitching is done with durable red-orange core-spun thread.

The key to their value is the direct-to-consumer model. There are no retailers. You either buy in-stock jeans from their website or showroom, or you join a pre-order batch. Pre-orders give early access to unique fabrics at the lowest price, but delivery takes longer.

The pre-order model reduces waste, funds small-batch production, and keeps Brave Star’s jeans firmly in the $118–$168 range—instead of the $250+ you’d expect for Made in USA selvedge jeans.

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What to Know When Buying Brave Star

Sizing: Brave Star jeans run close to tagged size, but check the charts carefully—waists can stretch an inch or even two with wear. Rises on slimmer fits sit lower than on heritage cuts, so if you need extra height, the Strongman or Mojave are safer bets.

Break-in and Fades: The fabrics start stiff, but will soften with wear and wash. Left-hand twills like the Gauntlet fade faster, showing seam chipping and pocket wear within months. In general, the denims are more about clean, high-contrast fades than wild slub textures.

Shipping: Brave Star ships all orders with USPS, and domestic orders include tracking. For international orders, once they leave the US, they are handed off to the local national postal services (Deutsche Post in Germany, Royal Mail in the UK, etc.). Tracking on international orders may be unreliable at that point, and Brave Star does not take responsibility for lost or delayed parcels. International buyers should also expect to pay customs duties and local VAT.

Hemming: You can opt for chain stitch hemming on a vintage Union Special 43200G. The machine produces the roping effect that denimheads prize. Customised inseams are final sale, but for buyers who want the full vintage detail, this service is a valuable option.

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Ready to Add Brave Star to Your Rotation?

Brave Star has built its reputation on combining raw selvedge denim, simple construction, and a price point that undercuts most of the market. You get a direct line to the makers in Los Angeles, with options that range from deadstock Cone to ultra-heavy Japanese fabrics.

They are not the most experimental jeans out there, but if you want a reliable pair that will break in fast and fade hard, Brave Star delivers.

The post Brave Star: Heavyweight Jeans Without the Hefty Price Tag appeared first on Denimhunters.

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Let’s talk about German denim brand, JOOP! Jeans today!

JOOP! is a German luxury fashion house founded by designer Wolfgang Joop in 1986. The brand became known for its bold, expressive style and offerings ranging from fashion and accessories to homeware and fragrances.

In 1988, the brand introduced JOOP! Jeans, a secondary denim and sportswear line offering ready-to-wear jeans and casual pieces.

While the original jeans line was discontinued in the late 2000s, the JOOP! Jeans concept has since been revived, aligning with the brand’s heritage of urban coolness, progressive lightness, and contemporary denim looks – embracing its reputation for a bold and confident style.

In 2020, a capsule collection titled Re-Invent 1988, reintroduced retro elements like the original logo, vibrant color inserts, garment-dyed finishes, and Art Deco-inspired branding. All paying homage to the brand’s roots.

When JOOP! Jeans launched in 1988, some of the production was indeed closer to home, with certain pieces cut and sewn in Germany and Italy included. However, denim manufacturing is resource-intensive, and Germany never had the same large scale denim infrastructure as countries like Italy, Japan, or the U.S.

So, like many fashion brands, JOOP! shifted a lot of denim production to Turkey, Eastern Europe, and parts of Asia.

JOOP!’s Fall/Winter 2025 campaign is showcasing the brand’s modern aesthetic, It is rooted in London’s juxtaposition of tradition and contemporary vibrancy. Think Savile Row tailoring meets Portobello Road’s eclectic energy, merged with a confident urban sensibility. You can check out the campaign video below:

Behind the scene images:

You can shop for JOOP! Jeans on their website and at Farfetch women/men.

The post JOOP! Jeans – Fall/Winter 2025 Ad Campaign first appeared on Denimology.

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 Wrangler and ROA, a leader in the evolution of technical outdoor aesthetics, have released a limited collection.

This capsule was created from a fusion of Italian technical craftsmanship and American denim heritage.

A reflection of the growing influence of outdoor performance wear in the urban and streetwear fashion space, the Fall/Winter ‘25 collection was created using ROA’s technical design DNA, merging avant-garde material innovation with Wrangler’s heritage-rooted silhouettes.

This partnership redefines outdoor-lifestyle performance wear with city-to-summit functionality, an aesthetic made for exploration, utility, and self-expression. 

From reinforced styles to trail-ready wear, each of the five pieces in the line fuses form and purpose, all crafted from washed cotton denim in a dark brown hue.

The lineup includes a structured denim jacket detailed with embroidered contrast rivets. An oversized denim shirt, complete with snap-button closures and chest pockets.

Also check out the Cargo Jeans finished with topstitched logos for a modern approach. And rounding out the collection is a versatile crossbody bag with an adjustable cord strap and roll-down zipped closure, and a panel cap finished with an adjustable back clip and subtle branding. 

Prices for these pieces range from $144.99 to $394.99. You can shop for this capsule on the Wrangler and on the ROA website.

The post Wrangler x ROA – Denim Of The Future first appeared on Denimology.

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This article is sponsored by Bluezone, the trade show for denim by Munich Fabric Start. Register to visit here!

Inside Bluezone’s September 2025 Edition: What Changed, What Worked, and What’s Next

Going to trade shows has been part of what I do for over a decade. And honestly, it’s one of the things I enjoy the most working with denim.

Sure, it was the product that got me hooked. But it’s the people that have kept me around.

The denim industry is different from the rest of the fashion world—it’s more open, more friendly, more grounded. We laugh a lot. We help each other out. There’s this little denim gang of ours: people like Wouter, Robin, and not least my very good friend Ruedi, who I always meet at shows like Bluezone.

I’ve been going to the denim show in Munich since 2016, when they invited me to promote Blue Blooded. Back then, I did a little launch tour for the book, with events in Copenhagen, Stockholm, New York … and the Bavarian capital. And I’ve been attending pretty much every edition since.

So if you’ve been following me for a while, you’ve probably heard me mention Bluezone before. I wrote about some of the recent changes at the show in this article, including the new venue layout and updated positioning within Munich Fabric Start.

The Autumn/Winter 26–27 edition of the show was held on September 2-3—and, of course, I went there.

After walking the show floor, talking to visitors and exhibitors, and reflecting on what’s changing in the industry, here’s my recap of what stood out.

Culture, Concepts, and Conversations

Before we dive into what exhibitors and visitors had to say, it’s worth highlighting a few elements that added depth and inspiration to this edition of Bluezone.

One of those was the Homegrown Legends installation—an exhibition space celebrating the denim heritage of the German-speaking (DACH) region. It brought together three standout contributors:

• Ruedi Karrer (@swissjeansfreak) showcased jeans from Switzerland and Germany, representing the region’s homegrown passion for raw denim and long-term wear.
• Erwin Licher, one of Germany’s most prolific denim pioneers, exhibited pieces from his carrer that illustrate the country’s deep and diverse denim history.
• The Levi Strauss Museum in Buttenheim presented an impressive and inspiring display that connected the global story of denim and Levi’s back to its Bavarian roots. Levi Strauss was born in Buttenheim, and the museum’s contribution reminded visitors of the region’s foundational role in the history of jeans.

At the Trend Zone—curated by Tilmann Wröbel (of Monsieur-T. Studio)—offered a forward-facing counterpoint. Of the four trend stories on display, one of the most provocative was an exploration of ultra-low-rise jeans with exaggerated crotch drops and exposed rears. Bold, confrontational, and undeniably attention-grabbing.

And finally, this season’s seminar space was one of the best I’ve seen at Bluezone.

Centrally located but tucked behind a translucent curtain, it struck a perfect balance between visibility and acoustics. I even had the pleasure of hosting a talk on denim and social media—with my good friend Wouter Munnichs joining me on stage as guest speaker.

The Trade-Off of a More Central Location

Some of the feedback I heard echoed what was already floating around in the aisles: The new setup works, but it feels different.

The carpets were blue. The rest of the show had purple ones. But was that enough to make it feel like Bluezone?

A few exhibitors and visitors I spoke with suggested the show could benefit from stronger visual cues—things like blue booth walls, signage, or even a few bales of denim to bring back some of the soul that defined the original Bluezone halls. The MOC venue is functional and spacious, yes, but it lacks some of the character of the original Zenith location.

For those of us who’ve mostly lived in the Bluezone corner of the show for years, this transition is tangible. I’ve personally only been to the main MFS show once before—because I was always too busy in Bluezone.

But here’s the thing: Is that character really what matters?

The denim market is tough right now. Everyone—mills, brands, makers—is under pressure. And in that context, streamlining things and making the logistics simpler might actually be a smart move. At the end of the day, shows aren’t holidays. They’re about business. They’re about orders. And from that perspective, the new setup seems to be working.

Of course, it’s not to say location and atmosphere are irrelevant—they absolutely matter. But in this case, I think it’s a sacrifice worth making. And I’d wager many of the exhibitors would agree.

How Exhibitors Are Reacting to the Shift

Three of the exhibitors I spoke to were Realteks, Sharabati, and Arvind. They represent different segments of the market: Turkish and Indian production, vertically integrated and fabric-only, price-driven and premium.

Their reactions reflected both optimism and realism. All three were positive about the location from a logistics and setup perspective. But each had nuanced views about timing, turnout, and the kind of value a show like this needs to deliver.

Hans-Bernd Cartsburg from Realteks noted strong traffic and praised the new location’s proximity to the FABRICS section of the show, saying it’s now easier for visitors to find everything in one place.

Dr. Dilek Erik from Sharabati pointed out that, while they no longer felt the “denim spirit” of Bluezone as strongly, the function of the show was well executed, and allowed them to meet nearly all of their German clients over two days.

What Visitors Said About the New Setup

Visitors I spoke to shared many of the same observations. They appreciated the convenience and the efficiency. But some were missing a stronger denim identity. And at least one was looking for more non-denim casual menswear.

That last point is interesting. For those of us who usually spend all our time in Bluezone, the broader MFS show is a bit of an unknown. I’ve only walked it once myself. And while I expected to see more casual brands and offerings, it’s clear that MFS is mostly geared toward other segments.

Still, there’s a real opportunity here for Munich Fabric Start: As the lines between formal and casual continue to blur, more brands are looking for the kind of elevated casualwear that doesn’t fall neatly into the ‘denim’ or ‘tailoring’ buckets. That might be an area to grow.

Why It’s Still Worth Showing Up at Bluezone

The general mood among the exhibitors I spoke with was constructive.

Some were long-time supporters of the show; others were there for the first time. While nobody could say for certain whether they’d return in January—those decisions always depend on timing, budgets, and strategy—no one had complaints about the setup or how the show was run. And that, in itself, speaks volumes.

The exhibitors who continue to show at Bluezone—and the new ones testing the waters—are betting on the platform. They show because they see value. And as the show continues to evolve, it’s worth listening closely to what they’re asking for: more energy, more denim identity, and a little more soul.

As the show continues to evolve, it’s worth listening closely to what they’re asking for: more energy, more denim identity, and a little more soul.

At least I’m planning to be back at Bluezone when it returns in January 2026. To stay in the loop, follow Bluezone on Instagram.

The post Show Recap: After the Leap, Did Bluezone Find Its Footing? appeared first on Denimhunters.

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Olivia Jade, renowned YouTuber and influencer, stars in the Good American’s Fall 2025 campaign.

In this campaign, Jade is showcasing the brand’s latest drop of wearable wardrobe staples and cozy elevated basics. The aesthetic is everything we want for early fall. Think quiet confidence meets nostalgic Americana.

Shot in a sun-drenched setting with vintage cars, denim, sneakers, and lots of attitude, the vibe spans generations. It’s trendy, yet timeless, perfectly capturing that transitional moment of in-between seasons.

Think wide-leg leopard-printed Good Ease Leopard Jeans, oversized tees, cozy cardigans, and baggy jeans. All styled with a modern twist on everyday staples.

Also worth mentioning is – remember that Good American is all about size inclusivity. The brand, founded by Khloé Kardashian and Emma Grede in 2016, champions style inclusivity and body acceptance, making Jade, who built her brand on relatable lifestyle content and authenticity, a perfect face for this campaign.

You can shop for the Good American fall collection on their website.

The post Good American x Olivia Jade F/W 2025 Campaign first appeared on Denimology.

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