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For Spring/Summer 2026 we see a revival of crafts such as embroidery, passementerie and textile finishing, among others. And Indian designer, Dhruv Kapoor’s Spring 2026 collection is a very good example.

The collection is titled “Foundations & Futures”. Kapoor frames the show as a merging of past, present and future. Taking foundation (or basic) garments which typically stand beneath or outside the spotlight, and projecting them into a future wardrobe.

As for the denims in this collection, Kapoor uses it in the form of baggy oversized jeans and jackets. Embellished, over-printed, and decorated, denim in this collection is part of traditional Indian wardrobe references (kurta, bandhgala, petticoat).It’s part of a larger narrative rather than the sole focus.

If you’re looking for pure, raw denim and vintage washes, Kapoor’s collection might not really be for you. The emphasis is more on fashion interpretation than classic denim workwear.

You can already shop for Dhruv Kapoor’s Spring 2026 collection on their website right now.

The post Dhruv Kapoor – Spring 2026 Denim Looks first appeared on Denimology.

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Lee launched a global equity campaign called “Built Like Lee” for this Fall 2025.

The campaign style is digital-first, crossing TV/out-of-home/digital/social, a 30 second long ad spot – see below:

As you can see, a recurring visual motif is the Lee button itself – used as a visual cue connecting generations.

The campaign is meant to lean into Lee’s heritage in denim and workwear, and also connect to a new generation of wearers. Like builders, doers, optimistic people who just “show up.”

That’s why the models are shown in everyday settings, wearing denim looks, not with over-styled perfection, but functional, lived-in aesthetic. The attitude is all about being natural, not overly posed or editorial. The idea is authenticity, not perfection.

The campaign showcases iconic styles like the women’s Loose Trucker Jacket and men’s 101® Rider Jacket. Re-imagining these classics for a new generation, celebrating Lee’s expert craftsmanship and lasting appeal. 

The campaign also features a curated selection of essential pieces such as denim staples, stylish outerwear, and versatile layering options. Delivering wardrobe essentials for both men and women, all rooted in Lee’s distinctive design aesthetic.

You can shop for the items from the campaign here. 

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This New Yellow Flannel from SOSO is Absolutely Perfect for the Great Outdoors

It’s been a big year for SOSO and flannels. They’ve had made-to-measure flannels in their line-up for a while, but this year was clearly a step into new territory for them. With their flannels now tipping the scales at a beefy 13.5 oz., they’ve stepped into the ring with the super-heavyweights.

Their first few colour choices were dependable and conservative. I got to skip the line and try one of the first to roll off the line (a Red Ombre), and it’s become an essential part of my wardrobe. It hangs on a hook by my bed, and it’s the first thing I reach for on chilly mornings.

When asked what colour I wanted, it was a toss-up between the smashing red and the just-as-good Blue Ombre. Since then, SOSO have added more colours: a Green Ombre and a door-crashing Purple Ombre that we’ve been seeing absolutely everywhere since its release.

Now, they’ve got a new signature heavyweight flannel in an even more ambitious colourway. They sent me the new Yellow Flannel so I could take it for a test drive in the Norwegian mountains, and it arrived at just the right time. With the last warm days of summer fading into memory, flannel days had just arrived. 

On the drive up to the mountains, the flannels unmistakably loud colours seemed a little out of place in the city. As the mountains began to loom in the windshield, though, the bright colours seemed to be finding their element. Hunters and outdoorsmen have long gravitated to colours like these to help them ensure they don’t get mistaken for wildlife in the bush.

I put the flannel through its paces, hiking in it and throwing it over my shoulders when moving between buildings in our mountain place. The weather turned sour on the last few days, and the flannel got passed around, with my wife and her folks using it as a makeshift jacket.

It was so at home in the mountains that it seemed a crime to take it back to the city. Just as my red flannel hangs on a hook by my bed at home, this new SOSO heavyweight flannel hangs on a hook by the door in the mountains. 

It’s become communal property, shared by the hunters who use the cabin each fall and the other members of the family. Big thanks to SOSO for sending me the flannel to try.

More Flannel and SOSO Guides

For deeper dives into our favourite flannels, styling tips, and everything SOSO, check out these:

• The Best Heavyweight Flannels – our top picks of heavyweight flannels
• How to Combine Flannels and Selvedge Jeans – 9 practical tips to pair plaids with raw denim
• SOSO Jeans Buying Guide – a no-fuss primer on fits, fabrics, and custom options to help you get your first SOSO jeans order right

The post Falling Into SOSO’s New Flannel appeared first on Denimhunters.

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Marques’ Almeida returned to London for its spring 2026 collection. Paolo Almeida and Marta Marques, the design duo behind Marques’ Almeida, showed a Spring 2026 collection rooted in “softness and lightness,” embracing a floatier feeling in “what feels like a potentially volatile moment in time.” 

And that very soft- and lightness also shows in the collection’s (very few) denims. We definitely felt that. at least for Spring 2026, the brand moved away from their original denim and leathers to a more floaty and feminine approach.

Almeida confirms: “We just wanted to make it a different kind of emotion than we tend to use.”

Fingers crossed for their next seasons collections. Hopefully Marques’ Almeida will return to their denim roots once again. After all, this is what made the brand become so well known for!

See below the denim looks in Marques’ Almeida’s Spring 2026 collection:

Denim Corsetry & Structured Bodices

Denim top with boning or structured seams, resembling a corset or fitted bustier blouse. It’s more sculpted than relaxed denim, using seams and panels to shape. Paired with full skirts or looser bottoms for contrast. The play between structure and flow is strong.

Acid Wash and Heavy Texture Effects

Washes are pronounced – acid or heavily treated denim seems to be favored. Lots of texture effects are achieved by fading, whiskering, and contrasting.

Marques’ Almeida doesn’t shy away from strong, visible washes. The kind that makes denim stand out almost like jewelry rather than just a neutral base.

Denim Dresses

Think structured bodice, maybe peplum or ruffle details. There’s a move toward full outfits in denim rather than just denim as a component.

Summing it up, this collection seems to shift from raw, rugged denim to something more romantic. Bold, but still wearable. Even with all that structure and acid washes, there’s a softness mixed in: lighter tones, more fluid silhouettes, layering that softens the edge (overshirts, loose sleeves, ruffles).

You can shop for the current Fall/Winter 2025 collection at YOOX, Neiman Marcus, and at Farfetch.

The post Marques’ Almeida Spring 2026 – Structured Denim first appeared on Denimology.

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KUON in Japanese stands for eternity, permanence, and also for the remote past or future. As you can see, the brand clearly plays with history, time, and tradition through its garments.

KUON works with vintage fabrics and used clothing gathered around the world. And then the transform them into fashionable and contemporary pieces.

Besides vintage fabrics, many of their denim fabrics are made in Okayama, well known for artisan mill in Japan.

While appreciating the history and culture of vintage clothes and textiles, KUON always seeks for permanence, simplicity, and authenticity – to not be bound by traditional views. Combining stylish” and socially good, Kuon is all about sustainability.

“New things become old, but beautiful things remain beautiful.”

KUON employs traditional Japanese techniques like “Boro”, using patchwork and layering of used fabrics. And also “Sakiori”, which is weaving strips of used fabrics. And last, but not least, for dyeing the garments, the brand employs sustainable indigo dye, rope-dyeing “Aizome”.

Aizome is the traditional Japanese indigo dyeing technique, one of Japan’s most revered and time-honored textile arts. The word literally means “indigo dye.” It’s not just about color; it’s deeply tied to craftsmanship, nature, and Japanese cultural identity.

You can shop for KUON clothing in their flagship store, as well as online and in many other stores all over the world.

The post KUON Denim – Eternity & Permanence first appeared on Denimology.

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Ok, so we’re not even in full fall mode – yet- but still! There is nothing more exciting than finding our about new denim styles to come. New brands – or maybe brands which are not so new but haven’t been featured here @Denimology yet… Like Yaku.

One of the brands that called our attention during their spring review is Yaku. Founded in 2023 by Yaku Stapleton, the brand’s concept is about blending avant-garde ready-to-wear with Afrofuturism.

Yaku Stapleton is a London‐based designer, originally from St Albans, with Jamaican and Vincentian heritage.

So what exactly is Afrofuturism? It’s a mix of fantasy, technology, the future, and liberation. Meaning the brand combines futuristic and sculptural with natural, historical, and fantasy elements. Elongated proportions, warrior- or creature-inspired shapes, use of unusual textures, modularity, props, theatrical presentations.

Stapleton uses deadstock fabrics like recycled or leftover materials which are manipulated, dyed, and/or distressed in-house. Also featured are upcycled techwear elements.

Below you can check out some pretty cool images from the Yaku Spring 2026 collection, titled “His debut series, “The ImPossible Family Reunion in RPG Space,” featuring garments inspired by fantasy versions of his own family members, each with their own unique story and “superpowers”. Like it’s about Stapleton’s family as fantasy characters in a parallel, RPG-style world. Each piece is developed as part of a look representing a character in this limitless world.

You can shop for Yaku at SSENSE and at Dover Street Market.

The post Yaku – Spring 2026 Denim Looks first appeared on Denimology.

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How to Get the Yellowstone Look: Western Denim Jacket Styling Guide If there’s one show that has revived the rugged allure of the American West, it’s Yellowstone. Beyond the gripping storylines and breathtaking Montana landscapes, the series has quietly redefined Western fashion — especially denim. From Beth Dutton’s bold denim…

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Wrangler and Filson have come together this fall, releasing a limited-edition, 10-piece capsule collection capturing the spirit of the American frontier in form, function, and style.

Designed as a true meeting of minds and materials, one forged in denim and one born of waxed canvas and wool, the collection fuses the DNA of both brands.

Classic silhouettes, field-tested fabrics, and iconic design elements create a versatile lineup built for the modern explorer, from the open range to the backwoods trails to the city streets.

This collection highlights Filson’s most iconic fabrics, including British Millerain oil-finish Tin Cloth, sherpa fleece, shearling wool, and Mackinaw Wool, thoughtfully paired with Wrangler’s signature cotton slub denim. It also incorporates Wrangler jeans’ legendary “7 Icons,” from the distinctive ‘W’ stitching and rope logo to the seven belt loops, while playful co-branded details add a modern twist.

Highlights include:

● The Adventure Shirt: This two-tone Adventure Shirt is built on heritage but made for more. It comes with an indigo cotton body, with Wrangler’s signature “W” stitch on the pockets and washable waxed canvas at the yokes and elbows boasting excellent resistance to abrasion, tears, and weather’s worst.

● The Adventure Jacket: Crafted from Filson’s signature cotton duck canvas that has been thoroughly saturated with wax under high pressure and heat, this special-edition jacket features a fully zippered front, a ‘W’ stitched chest pocket, and two angled pockets to keep your essentials close at hand.

● The Adventure Jean: Crafted from 14.5 oz. 100% cotton denim in a dark wash that does not back down, these jeans are reinforced with Filson’s signature tightly woven, waxed duck canvas at the watch pocket, seat, knees, and kick plate for maximum protection. Plus the jeans feature Wrangler’s iconic patch and “W” stitch on the back pockets.

● The Denim Work Jacket: Built with modern frontiersmen in mind, this iconic Filson silhouette is crafted from 14.5 oz. 100% cotton denim in a dark wash. With a corduroy-lined collar and cuffs, as well as a high-pile fleece-lined body and insulated sleeves, you will stay warm when weather throws its worst at you.

● The Packer Jacket: Featuring a special-edition black denim exterior, Filson’s signature, densely woven Mackinaw wool lining, and a sheepskin-shearling shawl collar with a leather strap, this jacket is cut with just-right proportions for layering up and a caped construction to provide double-layer protection against wild temperature swings.

The post Filson X Wrangler – Limited Edition Capsule first appeared on Denimology.

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