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White Skinny Jeans: Top 5 Best Brand Available On The Market

July 9, 2025 by DENIMandPATCHES

THE TOP 5 BEST WHITE SKINNY JEANS TO BUY IN 2018

Think bold, brave and daring. Or at least that’s what pops up in my mind when I see women and men rocking that bright clean white denim. Kanye West is actually one of the most famous celebrities to rock this style, always looking bright and slick in his nice white jeans.

I feel like there is an abundance of rules and regulations regarding white jeans, with silly sentiments such as “you can only wear white jeans before Memorial Day and after Labor Day”.

Some of the most stylish celebrities and inspirational figures in our society can be seen rocking the white all year-round.  

White Jeans have been badass since the day they were created, as they were born out of rebellion. Back in the 50s and 60s most of the schools prohibited their students from wearing blue jeans. Thus, to outsmart the system, students found a clever way around the strict ban by bleaching their jeans a bright white.

PRODUCT

IMAGE

RATING

PRICE

Madewell 9” High Rise Skinny Jeans in Pure White

white skinny jeans

J CREW LOOKOUT HIGH RISE TOOTHPICK WHITE JEANS

white skinny jeans

OLD NAVY MID-RISE CLEAN SLATE SKINNY JEANS

white skinny jeans - OLD NAVY MID-RISE CLEAN SLATE SKINNY JEANS

GAP MID RIDE TRUE SKINNY JEANS

GAP MID RIDE TRUE SKINNY JEANS

J BRAND 9326 LOW RISE CROP SKINNY JEANS IN DEMENTED

[amazon fields=”B01MXJ2JNY” value=”thumb” ]

[amazon fields=”B01MXJ2JNY” value=”button” ]

HOW WE CHOSE OUR RATINGS

These white denim options have all been personally rated by me, myself and I. With that being said, I claim to be no fashion expert or miracle white denim guru.

The white denim pants listed below all personally stood out to me for a myriad of different reasons. No single pair of pants is necessarily better than the other as I have included a wide-range of pant-types, styles and pricing so that you can decide which option will be the perfect fit for you. You can’t really go wrong with any of these options, as each pair of white jeans is equally different, beautiful and capable of turning even the snarkiest of white-jean haters into the most loyal of fans.

TOP 5 BEST WHITE SKINNY JEANS

The amount of white denim jeans out there is innumerable and there’s absolutely no way that I could even begin to list half of the sites where you could find them.

Instead, I’ll show you a few of my favorites (and most stylish for 2019), as each one differently embodies the beauty and elegance of a solid white pair of jeans.

1. MADEWELL 9” HIGH RISE SKINNY JEANS IN PURE WHITE

white skinny jeans - Madewell 9” High Rise Skinny Jeans in Pure White

Image Source : madewell

This elegant pair of white jeans will create the illusion of having lean legs for days. These jeans are secured with an extra layer of hold-you-in tightening fabric in the front and super awesome Magic Pockets in the back so that there is no possibility of the pants being see-through. The white jeans sit above the hit in a flattering position and they are fitted nicely all the way through the hip, butt and thighs with a skinny leg.

2. J CREW LOOKOUT HIGH RISE TOOTHPICK WHITE JEANS

white skinny jeans - J CREW LOOKOUT HIGH RISE TOOTHPICK WHITE JEANS

Image Source : shop.nordstrom

These jeans are an awesome addition to anyone’s closet as the material feels very nice, the pants are sturdy and with this comfortable fabric no one ever has to worry about wearing see-through pants again!

These jeans are manufactured and made in the USA and contain both amazing stretch and recovery. They have a nipped waste and toothpick style pant-leg that gives wearers the illusion of having legs for days. These awesome white denim jeans will help to hold you in, nice in tight in all the places you wish for some extra help in.

3. OLD NAVY MID-RISE CLEAN SLATE SKINNY JEANS

white skinny jeans - OLD NAVY MID-RISE CLEAN SLATE SKINNY JEANS

Image Source : oldnavy.gap

Dang, these affordable jeans make for both a happy wallet and a happy shopper. These white jeans are beyond flattering, as they feature a mid-rise design that sits comfortably just below the waist. The fit will be snug all the way down the hips and thighs, helping to accentuate all your lovely lady lumps and bumps.

Old Navy offers these jeans in both regular and long and one really can’t beat either the price or look of these bootylicious white jeans.

4. GAP MID RIDE TRUE SKINNY JEANS

GAP MID RIDE TRUE SKINNY JEANS

Image Source : gap

This popular bright white jean is mid-rise and has a slim hole throughout the hip and thigh area to help keep everything put in place. The end of the jean hits at the ankle and this premium white dyed wash stretch denim is an awesomely comfortable white denim option. This brand is known and loved by many and I personally have quite a few well-worn and loved on Gap jeans in my closet.

5. J BRAND 9326 LOW RISE CROP SKINNY JEANS IN DEMENTED

[amazon box=”B01MXJ2JNY” /]

The focus of these white skinny jeans is to not only produce well-made jeans, but also creating a simply amazing design. There is a zero back-pocket design, no embellishments and no holes or tearing. J Brand has attempted to keep a classically sophisticated look as the white denim of this product is both classy and sleek.

This pair of jeans is actually a favorite among petite bloggers, as the low-rise skinny cropped fit

Each of the pairs of these white denim jeans are absolutely breathtaking. Any woman would be lucky to wear any one of them, as I can tell that each is made of quality materials.

As mentioned before, these are absolutely not the only places to stylish white denim jeans. However, these are some of the best brands, styles and sites that I was able to find. Each pair on this list looks both reputable, credible, affordable and stylish.

So take a look my lovelies, see what you like and don’t worry my feelings won’t be hurt. This guide is here to help you choose the perfect option that uniquely suits your white jeans apparel needs.   

BUYERS GUIDE: HOW TO PICK THE PERFECT WHITE JEANS

When looking for the perfect white denim jeans to purchase there are a few things that need to be taken into consideration before making that big decision.

Silhouette​There are multiple different silhouettes to choose between for when you’re looking for those new white jeans. It’s all about finding the right fit, that flatters your body just the way it is. One thing to keep in mind, is that unlike regular jeans there is no ability for strategic fading and whiskering that help to give off illusory slimming effects.

My suggestion is to go with a white jean that provides more of a slim-legged option, where the booty and hips are fitted and less tight in the thighs providing a slimming look. Boyfriend and straight leg jeans are especially popular right now. The least flattering sillouttee of all the jean options is going to be the fitted, high-waisted, skinny style white jeans. They are tight and bright, and definitely don’t keep anything out of site.Fabric

Do you like your jeans softer or more selvedge-like and stiffer. There are multiple different fabrics to keep in mind when choosing that perfect pair of white denim, as each one of the above give off a slightly different overall look.

Make sure to realize that with white there isn’t much room to hide your pride. Thinner and more stretchy fabrics put your goods on display for everyone, which is fine if that’s what you’re going for. However, I myself don’t want to put myself in a FUPA situation, so I would stick with a thicker denim for your white jeans. Always buy thicker than you think you will need, because you really don’t want that red lacy underwear to be on display all day when you are out and about running errands in your new fabulous jeans.Size

I feel like we as women are too caught up with what size we are. Constantly trying to fit and squeeze ourselves into the smallest size possible. But for the love of goodness please don’t follow this rule when going shopping for white jeans. White is always going to be one of the less forgiving colors, so do yourself a favor and size up on those new pair of denims.

Not to fret, we’ve got options for every type of bust. There’s halter, high neck, Queen Ann, plunging, Bateau neckline, off shoulder, sweetheart and V-neckline. Through trial and error (sorry I can’t do this one for you) you’ll be able to find the perfect place-holder for your little ladies.Length

The needed length of your jeans very drastically depends on the event of the day. If it’s a hot summer day and you want to join your ladies for brunch, I would suggest some white denim jeans with a cut off length at the ankles. They will be perfect to show off the pop of summer color on your toes and you won’t have to worry about them dragging on the ground. And if you do purchase jeans that are too long and don’t want to ruin them getting them dirty then just cut them. Raw hems are a hugely popular growing trend, so don’t be afraid and go grab those scissors!

As you can see, the detailing behind choosing that perfect pair of new white jeans is a little more intimidating than most want to admit. However, each item listed above are all things that should be taken into consideration when picking your one new favorite wardrobe piece.

BRIGHTEN EVERYONE’S DAY IN WHITE DENIM

White Jeans

Image Source : pixabay

So as you can see, white jeans are for every time of the year!

I hope this guide has helped you to realize the versatility of having a pair of white jeans in your closet. These pants will become a necessity for both your normal and party lifestyles. From creating super chic and appropriate going to church outfits to looking drop dead gorgeous when going out with your gals, these jeans will have your back (and butt) the entire time.

You can either dress them up or dress them down, white denim jeans are perfect for walking all around the town.

If any of these trendy white jeans styles have you in love and itching to go shopping just like us, let us know!  We’d love to hear from you!

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

How to Make a Beautiful Denim Quilt from Old Jeans

July 9, 2025 by DENIMandPATCHES

Did you know that the average American owns seven pairs of jeans? And odds are some of those jeans aren’t wearable. But if you just can’t bear to get rid of your jeans, you can turn them into a denim quilt.

Denim quilts are a fantastic way to reuse your old jeans, especially if you can’t wear them anymore. If you want to refresh your denim collection, you should make a denim quilt.

A NEW WAY TO QUILT?

 

Image Source: Pixabay

If you’re a denim fanatic, you probably have a vast collection of jeans and other denim items in your closet. And some of those items might even be a bit too worn out to wear.

Luckily, you don’t have to purge your old jeans once you can’t wear them. Instead, you can turn them into a denim quilt.

That’s right. You can repurpose your old denim into a new blanket. Anyone can make a denim quilt, and it’s pretty easy to do.

Of course, you need sewing supplies, but it doesn’t take an expert to turn old blue jeans into a refurbished denim quilt.

WHAT IS A DENIM QUILT?

A quilt is a type of blanket that has different squares or other shapes sewn together to form a blanket. You can use almost any fabric to make a quilt. So, a denim quilt is a quilt where denim is one of the main fabrics.

A denim quilt is the perfect project for anyone who loves denim.

WHY SHOULD YOU USE DENIM FOR A QUILT?

If you’re a long-time jeans wearer, odds are you have at least one pair of jeans you never wear but refuse to part with. Like other clothes, jeans can hold a special place in our hearts. It can be hard to get rid of something with such fond memories.

Reusing denim for a quilt can keep those memories alive while freeing up space in your closet for new jeans.

Aside from the sentimental benefits, denim has some advantageous attributes. First, denim is durable and long-lasting. Also, denim doesn’t snag like some other fabrics.

Making a denim quilt from your old jeans can save you money on fabric, too. You may need to buy some new denim to fill out your quilt, but you don’t have to start from scratch.

REDUCE, REUSE, RECYCLE

 

Image Source: unsplash

It’s the phrase we’ve all heard many times. Reduce, reuse, and recycle. If you have many pairs of old jeans, making a denim quilt is an excellent way to cut down on waste.

You don’t have to feel guilty about tossing your unwearable jeans, and you can make a new quilt in the process.

What’s more, making a denim quilt is surprisingly easy. You can do it at home, and you can find any tools you need at a craft store or online.

HANDY AT HOME

If you’re looking for a new hobby, quilting could be for you. But even if you just want to do a one-off craft project, making a denim quilt is great.

You don’t need a ton of supplies to get started, and you may even have most of the supplies already. All you need to make a denim quilt is denim, a sewing machine, a needle, and thread.

Of course, you can go a little crazy with other fabric and accessories. But a simple denim quilt is easy, even for beginners.

OLD JEANS, NEW QUILT

There are many reasons why you should consider using old jeans to make a denim quilt. First, as we already mentioned, you can save money on fabric.

Second, you probably know that denim can be very soft and comfortable. While it may not be the perfect fabric for a blanket, it’s close.

And like it or not, we make a lot of waste. Turning your old jeans into a new quilt can reduce your waste in a couple of ways. You won’t have to toss your jeans, and you also won’t have to buy extra fabric.

Another reason for using jeans to make a denim quilt is that you can make a quilt that’s unique to you. No one else has worn the same pair of jeans just like you have.

When making a denim quilt, you can even combine the denim with other fabrics. You can also cut your denim into different shapes to create a one-of-a-kind quilt.

HOW TO MAKE A DENIM QUILT

 

Image Source: unsplash

So you want to bring new life to your favorite pair of old jeans. They’re tearing at the seams, or maybe they just don’t fit you anymore.

Instead of tossing or donating your jeans, you decide to use them for a denim quilt. You need another blanket anyway, so it makes sense to kill two birds with one stone.

But you’ve never used denim to make a quilt before, and you need some guidance. Making a denim quilt is pretty straightforward, but there are some things you can do to make things easy on yourself.

Whether you’ve made quilts before or not, here are some tips and tricks for how to make a denim quilt.

PREP YOUR DENIM

It may sound obvious, but you don’t want to use denim that’s dirty or too worn down. Before you start making your denim quilt, you should wash the jeans and other denim items you plan to use.

Next, it’s time to cut up your old jeans. You can rip the seams apart, but that can be time-consuming and not necessarily worth it.

Instead, you can cut close to the seams to get as much of the fabric as you can. You can toss the seams or save them to add as decoration later.

After that, take a look at what you have. Make sure the denim isn’t too thin or stretched out. While thinner areas aren’t the end of the world, you want to be strategic with where you place them in the quilt.

Finally, you’re ready to cut the denim into squares or shapes for your quilt. You can make all of the pieces square. However, long strips can be easier to work with.

If you use squares, they have to be pretty small, but strips can be longer. And you can get a little creative with how you place the strips for a unique design.

YOUR OWN DESIGN

Once you prepare and cut your denim, it’s time to start designing your denim quilt. If you decide to go with squares, you can match them up.

Matching up the squares will help you see how your quilt will fit together and if there are any gaps.

If you don’t want to design your own quilt, you can find a pattern online.

GET CREATIVE

Now, you can get creative with how you place the squares of different washes. If you have different washes, you can make the squares go light to dark. Or you can mix and match.

The same is true for working with long strips.

At this point, you can also add in some squares of other fabrics. If you want a big quilt and don’t have much denim, adding other fabrics can help you reach your desired size. Other fabrics can also add some color or texture to your quilt.

REMEMBER THIS

Unless you’ve sewn denim before, you probably don’t know that denim requires some special care. You can’t just sew denim like you would any other fabric.

According to The Spruce Crafts, you should use a denim needle rather than a regular needle. You should also use either cotton thread or special jeans thread.

They also recommend against hand sewing a denim quilt. Denim’s thickness can make hand sewing more time-consuming and frustrating.

Instead, you should use a sewing machine. You can set the machine to sew about 10 to 12 stitches per inch. And if your sewing machine has a walking foot, that can help keep the quilt from moving around.

SEW, SEW, SEW

Now, it’s finally time to sew! So grab your sewing machine, needle, and thread. Get your quilt set up and ready to put together.

Make sure you have the time and space to work on your quilt. Depending on the size, you may need more space and time. If you don’t have much of either, you can sew the quilt in spurts. Just be sure to take a picture of your design to remind you where each patch will go.

THE FINISHING TOUCH

If you want to make the ends of your quilt look polished, consider binding them. Binding the quilt is where you sew strips around the edge of your quilt.

You should use new denim or other fabric for this because old denim usually isn’t long enough. But regardless of your fabric choice, binding your quilt can keep the ends from fraying. It will look like new for much longer.

JEANS, RENEWED

 

Image Source: Pixabay

We’ve all had our favorite pair of jeans or a beloved jean jacket. And sadly, they’ve probably worn down. You may not even be able to wear your favorite jeans anymore.

But all hope isn’t lost for your prized denim. Instead of tossing your unusable jeans, turn them into a denim quilt.

You can bring new life to your old jeans, and you can still feel their softness against your legs or arms. Only this time, it’s because you’re under a quilt, rather than wearing your jeans.

Do you have a favorite pair of jeans? Would you ever turn them into a denim quilt? Let us know in the comments!

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

TCB Jeans – “From The Good Old Days”

July 9, 2025 by DENIMandPATCHES

Japanese

Founded by Hajime Inoue in 2012 in Kojima, Okayama, a city famed for denim production, TCB stands for “Taking Care of Business”. And also affectionately “Two Cats Brand,” honoring Inoue’s love of cats.

“Denim of the people, by the people, for the people.”

Specializing in recreating classic American denim form the 1920’s to the 1960’s, TCB is a tribute to Inoue’s fascination with American culture.

His interest in vintage workwear, especially the characters and fades of the 1940/50’s Levi’s styles led him to create his own denim brand. Inoue’s pursuit resulted in not only faithful reproductions but also to improvements to the original quality.

Also worth mentioning is the fact that TCB owns its sewing factory, operates vintage Union Special looms, and crafts its jeans entirely in-house. And that includes fabric sourcing, cutting, and stewing – all made by the founder’s team.

Their workshop utilizes century-old sewing machines producing some really exceptional reproductions. Connecting the past with the present and the brand’s devotion to craftmanship makes them outstanding in the denim world.

TCB produces men’s as well as women’s denim and also a range of caps and hats.

Probably the most outstanding TBC production are the S40’s Jeans. The cut, the construction and every tiny detail is faithfully reproduced from the original Levi’s 501XX. Check out the gallery below:

denim
vintage

The post TCB Jeans – “From The Good Old Days” first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

Celine – Spring/Summer 2026 Denim Looks

July 8, 2025 by DENIMandPATCHES

Celine

Michael Rider’s Celine has arrived and it’s nothing short of perfectly executed.

Taking cues from predecessor, Hedi Slimane, Rider continues the house’s love affair with sharp tailoring and skinny silhouettes, especially in menswear. Men’s leggings and skinny jeans—a Slimane signature—still made their rounds, now softened by a styling approach that feels freer, less rigid.

Te brand’s Spring/Summer 2026 collection includes denim that is sharp, yet relaxed, rooted in both Parisian polish and preppy Americana.

From skinny sculpted jeans to roomy cropped trousers, all are styled with an instinct for timeless elegance and functional ease — perfect for those seeking sophistication in their everyday wardrobe.

Watch the video at the end of this feature for a complete view of this show.

Here’s a breakdown of the standout denim moments from Celine’s Spring/Summer 2026 runway under Michael Rider’s debut:

1. Tailored & Preppy Denim

  • Ultra-skinny, high-rise jeans paired with structured blazers and crisp collared shirts — subtly nodding to the Hedi Slimane archive but shaped through Rider’s modern lens.
  • Styled with scarves, ties, or layered knits — polished yet relaxed preppy aesthetic .
denim
jeans

2. Straight & Balloon Leg Cuts

  • A mix of straight-leg denim and balloon or carrot-leg trousers tucked into boots or wrestling-style lace-ups — adding volume and textural contrast .
  • Pleated, softly cropped styles highlighted refined tailoring and ease
embroidered jeans

3. Classic Indigo Washes

  • Predominantly mid-blue and dusty indigo hues, maintaining timeless everyday appeal .
  • Subtle fade and pleat details lent depth and vintage texture to the denim pieces.
Celine
skinny jeans

Styling

Scarves & Preppy Touches Silk scarves tied around the neck, layered over tops or tucked into jeans – a Celine signature
Footwear Skinny jeans worn with white ankle boots. Balloon-legs with boxing-style boots. Exactly blending athletic edge and French sophistication.
Accessory Stacking Denim looks elevated by adding charm-heavy jewelry, belts, and keychains – all of those adding a playful, personal touch .

You can shop for the current Celine collections on their website, at YOOX, and at italist.

The post Celine – Spring/Summer 2026 Denim Looks first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

D&J-Denimsandjeans Vietnam | Post Show Report 2025

July 8, 2025 by DENIMandPATCHES

The 7th edition of Denimsandjeans Vietnam, held on June 25–26, 2025, in Ho Chi Minh City, concluded on a successful note. With this year’s theme, “Future Fit,” the exhibition focused on the evolving landscape of denim where technology, sustainability, and design converge to shape the future of the industry.

Denim EgyptDenim Egypt

Over two days, the event brought together more than 200 companies and over 850 industry professionals, including leading manufacturers, retailers, sourcing heads, and designers from Vietnam and neighboring regions. The curated, business-focused environment encouraged productive discussions, new business connections, and insight-driven exchanges.

The exhibition floor featured participation from prominent global and regional names such as, VF Corporation, Target, Walmart, Gap, PVH, Li & Fung, Mavi Jeans, Newtimes Group, Canifa, Yody, Blue Exchange, The Blues, PPJ Group, Crystal Group, Asmara, Dong Minh, Saitex, Saigon 3, SMT Fashions, T&T Group, Solto Industries, Vinatex, and others. Their presence highlighted the growing significance of the Vietnam market in the global denim value chain.

Trend Area

This edition introduced an expanded Trend Area, curated around the core theme “Future Fit.” It was divided into five key categories: Smart Denim & Tech-Enhanced Fits , Sustainable & Circular Denim , Future Heritage & Craftsmanship , Functional & Hybrid Denim , Digital & Customization Hub.

Each section offered insights into new developments in denim construction, finishing, material science, and responsible manufacturing. Attendees had the opportunity to explore product innovations and forward-thinking design concepts aligned with upcoming market demands.

Denim Bazaar

The Denim Bazaar returned with a spotlight on boutique and artisanal denim makers. Designed as a B2B zone, it attracted attention from niche brands, sourcing professionals, and designers looking to discover unique, small-scale indigo creations and authentic craftsmanship. The area showcased diverse, limited-run products from local and regional artisans.

The Denim Bazaar also featured a Lucky Draw exclusively for visitors, offering them the chance to win coupons redeemable for select items showcased by boutique denim brands. All attendees received a Lucky Coupon upon entry, adding an element of excitement and engagement to the B2B experience.

Denimsandjeans Vietnam 2025Denimsandjeans Vietnam 2025

Seminars

Attendees had the opportunity to engage with industry thought leaders through a series of expert-led forums and seminars, focusing on key denim-related themes.

Adapting To Tomorrow : Denim Strategies For Success In 2026 And Beyond

Panel discussion featuring Gigi Lau (APAC Market), JB Legouge (LF Sourcing), Janet Lui (Crystal Intl. Group), moderated by David Tring (Hong Kong Design Institute).

Power Shift : How Digital Transformation & AI Are Reshaping The Brand – Vendor Relationship

A talk delivered by Greg Merrill, former Digital Head at Nike.

Reimagining Denim : Innovations Driving Sustainability

Presented by David Tring, focusing on sustainable denim innovations.

Smart Wash: Innovations & Sustainability In Denim Finishing

Panel with Saravanan Periyasami (TP Group), Shivam Saraf (Apna Organics), Arnab Chanda (PPJ Group), moderated by Simon Kj, expert in textile automation.


Stay Tuned

Stay tuned for the upcoming Denimsandjeans Egypt, scheduled for 19–20 January 2026 in Cairo. This marks a significant addition to their global line‑up, expanding the reach of their B2B denim platform into North Africa.

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The post D&J-Denimsandjeans Vietnam | Post Show Report 2025 appeared first on Denimandjeans | Global Trends, News and Reports | Worldwide.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

Good American – Summer In Denim Shorts

July 7, 2025 by DENIMandPATCHES

good american

Summer is here and Good American has you covered with denim shorts for all your good times!

Whatever your personal preference is – super tiny or extra long, you can find your new favorite denim short right there. And what’s even better is that the brand is totally size inclusive ranging from size 00 to size 30. Let us also mention the fact that all styles feature a gap-proof waistband.

denim

Good American’s latest drop in denim shorts include styles like:

Good 90’s Shorts

denim shorts

Good Girlfriend Shorts

girlfriend denim shorts

And the super trendy Carpenter Long Shorts

denim bermudas

You can shop for all new Good American denim shorts here.

The post Good American – Summer In Denim Shorts first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

What Types of Work Pants Do Construction Professionals Prefer on the Jobsite?

July 5, 2025 by DENIMandPATCHES

What Types of Work Pants Do Construction Professionals Prefer on the Jobsite?

What Types of Work Pants Do Construction Professionals Prefer on the Jobsite? Wearing the appropriate type of pants is crucial for construction workers, ensuring safety, comfort, and functionality across different tasks and weather conditions. Here’s an overview of the various work pants commonly seen on construction sites today: Jeans Denim…

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

Guess Jeans x Jeanologia – The Future Of Denim

July 4, 2025 by DENIMandPATCHES

Guess

Guess Jeans and Jeanologia bring the future of denim to Tokyo.

Guess Airwash™, developed by Jeanologia, makes history by replacing traditional stonewashing with air.

Jeanologia

From July 4 to 12, Harajuku, Tokyo’s iconic fashion district, will host “The Next 40 Years of Denim”, an immersive exhibition presented by GUESS to celebrate the past and future of denim. This unique experience blends heritage, innovation, and sustainability to mark the beginning of a new chapter, the era of air.

Already showcased in Florence and Amsterdam, the exhibition now arrives in Tokyo, bringing its global message to one of the world’s most trendsetting cities.

At the center of this transformation is Guess Airwash™, disruptive technologies developed by Jeanologia that replaces traditional stonewashing. Using air, light, and nanobubbles, it eliminates pumice stones, drastically reduces water consumption, by up to 80%, and avoids harmful chemicals and excessive energy use, while maintaining the iconic authentic denim look.

“We are proud to partner with GUESS in bringing this revolution to Japan,” says Carmen Silla, Marketing Director at Jeanologia. “Guess Airwash™ represents the perfect fusion of fashion, technology, and environmental responsibility. Its arrival in Japan is a milestone in our shared mission to transform the denim industry.”

sustainable

The exhibition features a live Airwash Lab, offering behind-the-scenes insight into sustainable denim production with Jeanologia’s cutting-edge technologies, laser, e-flow, and G2 ozone. Visitors can also enjoy a customization area, where they receive a denim tote bag to personalize with high-precision laser engraving. Local artists such as Ryota Daimon and A Love Movement add personal touches.

Additionally, the newly opened GUESS flagship store in Shibuya now features Jeanologia’s Nano laser technology, offering in-store customizations with a fast, precise, and eco-friendly process.

“The Next 40 Years of Denim” is more than an exhibition, it’s a statement. It proves that denim can be authentic, creative, and sustainable all at once. And Tokyo, with its forward-thinking spirit, is the perfect place to take the next step.

The post Guess Jeans x Jeanologia – The Future Of Denim first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

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