DENIMandPATCHES

TOTEME is a Swedish brand founded on the principles of minimalism, long-standing style, and meticulous craftsmanship. The brand was founded in 2014 by Elin Kling and Karl Lindman. 

Sustainability is the main focus of the brand:

“We are committed to establishing TOTEME as a brand that inspires customers and brands to make decisions that benefit, as opposed to harm, people, animals and the environment. That is why we look to the United Nations’ Sustainable Development Goals (SDGs) and our collaborations with leading industry organizations to inform our environmental, social and governance (ESG) framework and our sustainability pillars: design, planet and community.”

TOTEME’s Spring 2025 denim collection epitomizes the brand’s commitment to minimalist elegance and refined tailoring. Also, for this season, TOTEME included a range of denim pieces that blend timeless silhouettes with contemporary details, crafted from premium organic cotton. You can check them out here.

Some key Styles of the Summer 2025 collection:

Twisted Seams Jeans are a hallmark of TOTEME’s denim. The twisted seam design adds a subtle yet distinctive touch to classic straight-leg jeans, offering a modern twist on traditional cuts. The jeans are available in ankle as well as in full length.

Ankle Length Twisted Jeans, available in five different washes.

Full Length Twisted Seam jeans, available in six different washes

Wide Leg Jeans, available in three washes

Low Straight Leg Jeans, available in light blue and a darker vintage blue

High Slim Jeans, available also in a dark indigo wash

You can shop for TOTEME on their website, as well as at SSENSE, NET-A-PORTER, and at Saks Fifth Avenue.

The post TOTEME’s Summer 2025 New Denim Styles first appeared on Denimology.

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Arriving just in time for the Spring/Summer season, Wrangler and Pit Viper have created “Xtreme”.

This is a line of products engineered to withstand the toughest conditions, whether you’re barreling waves, kayaking through rapids, or jet skiing through the open blue water. Find out more below.

Wrangler announced their collaboration on the first-ever collection of denim for xtreme sports: Xtreme Blue Jeans
(XBJs).

Designed specifically for adrenaline enthusiasts, this collection combines Wrangler’s legendary durability and authentic cowboy attitude with Pit Viper’s one-of-a-kind approach to outdoor gear, providing the ultimate solution for the most xtreme activities.

The collection includes Xtreme Blue Jean jorts, a matching denim vest, graphic tees and the signature Pit Viper Flip-Offs sunglasses, crafted with float resistantTM denim print frames for durability and style. Embracing the nostalgia of ‘90s jet skiing and water sports, these limited-edition Xtreme Blue Jeans are crafted for legends who dare to push the limits.

Wrangler denim has long adorned cowboys and cowgirls in the most extreme conditions out West and at high-octane rodeo events. This new collection gives denim its toughest test yet: water.

Outfitted in the new collection, professional jet ski athletes, Demi Morgan and Lee Stone, were photographed during an
action-packed day on the epic waters of Lake Havasu, Arizona. As the first female Jet Ski World Champion and a 10x Jet Ski World Champion, one thing was made clear. Denim is now the optimal technology for Xtreme watersports. But please leave doing a backflip on a jet ski in jorts to the professionals!

“Our collaboration brings together the best of both brands. When extreme sports irreverence hooks up with a western legend, the result is undeniably electric. That’s what this collab is all about,” said Kai Seggar, partnerships manager at Pit Viper. “We share the absolute confidence that denim is the optimum technology for jet-skiing, waterskiing, rodeo, beach volleyball, and any xtreme activities.”

“This denim-filled collaboration packs the adrenaline and freedom of ‘letting a rodeo bull loose at a pool party’ into the perfect summer outfit, it’s unlike anything else on the market,“ said John Meagher, vice president of global marketing, Kontoor. “We have a long-standing history with extreme sports, including rodeo and auto racing. This collaboration offers a completely fresh take on that. We’re excited to lean into Pit Viper’s irreverence and strength with a younger audience and really wanted to have a bit of fun with this collection.”

The limited-edition collection is available for purchase exclusively on the Wrangler website.

The post Wrangler’s Dual-Gender Collab with Pit Viper first appeared on Denimology.

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K-pop sensation Jang Won-young, a member of the girl group IVE, has been appointed as the global ambassador for Tommy Jeans. She leads the brand’s Summer 2025 campaign, showcasing a fusion of classic prep, modern denim, and youthful energy.

With Jang as its new ambassador, Hilfiger builds on its legacy of teaming up with pop culture’s most influential voices.

Since debuting with IVE, Jang has built a reputation for her magnetic presence and forward-thinking approach to fashion. Her influence stretches far beyond the stage, making her a fitting figure for a brand that has long gravitated toward artists who inspire the way a new generation dresses.

In this campaign, she appears in a mix of laid-back denim looks, pleated skirts, and cropped separates, each styled to reflect her individual sense of ease and charisma.

The full Summer 2025 TOMMY JEANS collection is now available online, in Tommy Hilfiger stores globally, and through select retail partners like Macy’s and ASOS.

Campaign Highlights:

Photographed by Mok Jung-Wook, Young brings her signature charm to the campaign, featuring:

A ruched, off-the-shoulder denim mini dress, combining sweetness with a cool edge

A striped tee paired with cargo denim and pink lace-up sneakers, offering a playful, street-ready look

A white knit top with a pleated skirt, accessorized with a TOMMY logo bag and soft denim Mary Janes, exuding effortless style.

The post Tommy Hilfiger – New Ambassador Jang Won Young first appeared on Denimology.

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Industry people at the 18^th Bangladesh Denim Expo believe that the country will continue to be an indispensable global sourcing destination even during the times of tariff and trade wars. Capacity building and innovation will be the building stone for the industry to sail through the uncertain times.

The 2-day expo kicked off with 57 exhibitors from 13 countries participating. Including Bangladesh, India, Pakistan, China, Turkey, Spain, Italy, Vietnam. UAE, Germany, Switzerland, and the USA.

“Bangladesh has emerged as the fastest-growing apparel exporter to the United States in the first quarter of 2025, posting the highest year-on-year growth of 26.64%. This performance placed Bangladesh ahead of other major exporters such as India with a 24.04% rise, while Pakistan, Vietnam, and China with the rise of 17.49%, 13.96%, and 4.18% respectively at a time when US market is volatile because of imposing worldwide reciprocal tariff by the Trump’s Administration recently. I think even on the negotiation table of the trade issues our card should be the industry’s steady progress towards skill development, sustainability and innovation. As we need our trade partners as much as their consumers need us’’ said Mostafiz Uddin, Founder & CEO of Bangladesh Denim Expo.

Bangladesh is the largest denim exporter both to the USA and Europe. The country is enjoying duty-free market access to the EU under the Everything But Arms (EBA) and Generalized Scheme of Preferences (GSP) as an least developed country (LDC); but the status to be changed to a developing nation next year.

If Bangladesh could not attain GSP Plus, the country from 2029 could not export duty free to the EU, the region accounts for 50.15% of Bangladesh’s total apparel export.

“In the last edition of Bangladesh Denim Expo, we had experts panel sessions on the LDC graduation where all the speakers unanimously stressed on the capacity building of the industry to cope up with the changing tariff regimes.  So, in this edition of the expo, all the panel sessions we designed are solely meant for capacity building of both the professionals and the industry. You may also say that from this edition we shifted from plans to actions to prepare Bangladesh’s denim industry for 2029 and beyond,’’ added Mostafiz Uddin.

There are two panel sessions scheduled for the two-day event on the topics “The growth of the Bangladesh denim industry, through the perspective of denim washing” and “Stretch-ability of Bangladesh denim traceability”. 

Abdus Samad, Director, Well of Washing, Arief Labu, Co-founder & Creative Director, Ruhrose RBT Ltd. Julie Davies, GM – Processing Innovation, and Education Extension, The Woolmark Company, Kamal Uddin Mia, Chief Operation Officer (Washing), Bitopi Group, Marco Volpi, Head of Sales for the Europe and Africa region, Bluesign Technologies AG, Md. Forhad Hossain, Owner, Pure Chemicals, Raquib Imtiaz, Business manager, LC WAIKIKI, Reza e Rabbi, Head of Operation, Vertex Wear Limited,  Shohel Rana, CEO, Designer Fashion LTD and Designer Wash LTD, are sharing their expert insights in the panel sessions.

Happening also is a special presentation on ‘The denim business beside sewing and wash production’ by Mohammad Jahangir Alam, Head of Operation, Square Denims Ltd, Garment Unit. 

At the expo also a fashion trend-zone is set up to showcase cutting-edge denim innovations and unique fabrics from Bangladesh.

The post 18th Bangladesh Denim Expo Happening Now first appeared on Denimology.

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AGOLDE partnered with The LYCRA Company to unveil LYCRA® EcoMade Fiber.

This is an innovative stretch fiber derived from plant based materials like industrial corn. This groundbreaking partnership marks a pivotal moment for the denim industry.

For the first time, AGOLDE’s Spring collection will feature a revolutionary combination of regeneratively grown cotton, Eco-Indigo dye, and LYCRA® EcoMade Fiber – three powerful innovations that set a new benchmark for sustainability in denim. 

With this new fiber, AGOLDE is marking a significant advancement in sustainable fashion. Also, this innovation represents the first commercial use of this eco-friendly stretch fiber in denim, offering consumers a blend of style, comfort, and environmental responsibility.​

Amy Williams, CEO of Citizens of Humanity Group, said that this launch is particularly exciting for the company. Because it not only validates its confidence in the technology but also provides a platform to demonstrate that sustainable alternatives can meet or even exceed the customer’s expectations for sustainable fashion.

The Lycra EcoMade Fiber capsule includes three women’s styles:

Ren High-Rise Wide-Leg Jeans: featuring a relaxed fit and cropped wide legs, these jeans are designed for comfort and style

​
Harper Mid-Rise Relaxed Straight Jeans: a flattering square top block and a straight leg, these jeans provide a timeless look with modern sustainability

Ridley Shorts: a sleek, high-rise, contoured fit that flatters effortlessly

You can shop for this AGOLDE collection at NET-A-PORTER, SSENSE, and at Revolve.

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45R is a Japanese brand renowned for its artisanal approach to denim, blending traditional craftsmanship with modern design.

If you love “real” denim, if you are a convinced denimhead, then this is definitely a brand you should check out. The 45R core line includes men’s as well as women’s denim.

Established in 1977, 45R emphasizes “monozukuri” – the Japanese philosophy of meticulous craftsmanship – resulting in garments that are both durable and comfortable.

Also interesting is that he label is built on slow fashion, quality that lasts and utilitarian designs that one can wear forever, and it goes about it all with the utmost dedication, turning the making of apparel into a craft.

45R’s denim is distinguished by its use of Ai indigo, a natural dye derived from Persicaria tinctoria, cultivated and fermented over a year-long process. This dye imparts a depth and complexity to the fabric that synthetic dyes cannot replicate.

The brand’s dedication to quality is evident in its use of vintage shuttle looms, producing denim with unique textures and character. Each piece is designed to age gracefully, telling a story through its wear and fade.

Spring/Summer 2025 Collection Highlights

Rye Mugi Denim New Momohime Nou: (women)

Crafted from 12.25 oz denim, these jeans offer a soft texture with added stretch, providing a comfortable fit that enhances natural curves.

Rye Mugi Denim 908 Crosby Jacket:

Inspired by cowboy jackets, this piece combines traditional design with modern tailoring, featuring plant-dyed embroidery that fades gracefully.

Futatabi6.5 Sorahikohime Zyu: (men)

Made from 14 oz Zimbabwean cotton, this straight-cut selvedge denim features a rugged texture and is designed to develop a unique patina over time.

You can shop for 45R on their website – they do ship globally.

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For over 70 years, Ramsons (India) has been a Pioneer in the Design & Manufacture of “Apparel Production” Equipment, Laundry Equipment (Wet & Dry Process Equipment) Storage Equipment, Leather Manufacturing Equipment, Sterilization & Medical Equipments and so on. As they join our D&J India show, we tried to understand from the CEO Mr Sunder Belani about their latest initiatives and specially those on sustainability . Here is an excerpt from the interview

Ramsons is a very old company Can you share with us the history and the major
milestones achieved in the company
Ramsons started its operations in 1950 and we have been one of the forerunners in Asia for
Sustainable Technology connected to Apparel and Textile Processing and Finishing.
In the 50s we started with an engineering workshop and started making Vacuum Ironing
Boards and Steam Pressing Equipment and Steam Generators in the 70s.
The Apparel Manufacturers then asked us to produce Laundry Equipment which we started
Manufacturing in the 80s which then started moving to Hotels and Hospitals too.
We then came into lot of International Joint Ventures in the 90s and have been
manufacturing proudly in India from over 50 years and exporting to over 40 countries since
our product range consists of over 100 sustainable products like Zero Emission Electrical
Steam Generators, (IBR / TUV approved ) Vacuum Ironing Boards With Low Power,
Automatic Form Finishers to reduce labour and carbon footprint.
We also produce low liquor ratio washing equipment, Washer Extractor with Recyclable
water tanks. We produce Ozone equipment to prevent anti back staining, bleach, reduction
of water, chemical and effluent.
In the Washer extractor, the Washex technology we have nebulizing which reduces effluent
by over 90% and reduces water, chemical and reduction of labour in the washer extractor
system.
We also have now developed acid wash using no chemicals and no water in the process
and we are now producing Low Liquor ratio garment dyeing machines using sprays.

What major product categories do you have as a machinery manufacturer
We manufacture equipment in the apparel chain and textile chain. Fabric is inspected using
Ramsons zero tension fabric inspection equipment with calibrated meters and relaxing
equipment for fabric.
Warehousing systems using RFIDS so that traceability which is the norm of the day is taken
care of.
We have finishing equipment which consists of Electrical, Diesel and Gas Fired Steam
Generators, Vacuum Boards and Bucks of all shapes and sizes.
Material Handling Systems, Automatic Finishing Systems, Fusing Equipment With Less
Power And Less Energy Requirement.
We also have automatic shirt folding equipment. We have needle detecting equipment. We
also manufacture turnkey laundry systems where we design, we install and we demonstrate
modern day sustainable laundry equipment that includes washers, hydro extractors. We
have automatic hydro extraction systems called the Presomatic. We have bag lifting hydro
extractors to reduce labour. Our Vertostar Equipment of washing equipment has jet spray
technology which reduces the liquor ratio to less than 1 : 3 . Our ozone machines ensure anti

back staining and bleaching using negligible or no chemicals and water, acid wash is also
now achievable through ozone technology. We have nebulizers with reduction of over 90%
in a new Washex technology. We have software that measures traceability in the entire
laundry chain. It’s called the ECOSOFT.

Sustainability is the major keyword today. How have you evolved your machines so
that the garment factories can  achieve the sustainable goals set by their buyers. 
The biggest consumer of energy in a laundry is the drying systems. We have developed auto
drying systems using conveyors both overhead and within closed chambers called the
Dryomatic.
The overhead is the conveyor drive, variable frequency drive. We use natural air, so 90% of
the drying is done through natural air and just for hand feel, is pushed into a tumble dryer.
The tumble dryer, now newly designed we have now a recyclable system to reuse the hot air
emanating for the tumble dryer, thereby reducing the energy by a further 30% in the tumble
dryer system.
In the dry process we have spraying systems with negligible use of PP and auto filling
systems which control the air pressures, we have a dual spray system which reduces the
effluent in a spraying machine, we also have robotic arms for abrasion on denim or any other
garment. These are controlled by PLCs, thereby ensuring accuracy in production and
reduction of skilled labour.

What are your key markets 

1. South East Asian Countries
2. African Continent
3. GCC Countries

What are your growth strategies for near future and how do are preparing for the
outcomes of the Tariff war going on

Our entire logo is now changed to Sustainable Thinking. The way thinking forward of our
think of our company and our product portfolio is going to be based on Sustainability
We have always wanted to give back to Mother Earth what we take from her, so we have
like in terms of water, we take clear water, clean water we want to give that back using
technologies which are not harmful at all to our planet.
Our Nebulizers, Low Liquor Ratio Machines (Go Green). Our Ozone equipment which
avoids chemicals and water for bleaches, Anti Back staining, acid washes and so on, our
reduction of energy in our drying systems of fabric and apparel.
Our finishing equipment like Steam Generators we have gone into production of electrical
steam generators. We are incidentally one of the Biggest Manufacturers of Apparel
Equipment (Not Traders) and in our meeting with Mr. Giriraj Singh, Ministry of Textiles he
was enamoured by the progress an Indian make in India manufacturing company has made
internationally in terms of technologies.

Our strategy is also to get into a tie up with Modern Day ZLD water treatment systems
because that’s the end line of our range and we want to cover the whole range of
sustainability.
We want to concentrate on recyclable energies, energy efficient drives and motors. We will
be concentrating on using inert gases into a paddle and fabric dyeing. Using more of ozone
and hydrogen processes to create effects so as to avoid the usage of Water, Chemicals,
Solvents and so on. This is a path we intend taking.

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