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And the winner is …. YOU! Exactly now with the “back-to-‘school” looming ahead of us, there could be no better timing for a denim wardrobe refresh.

Denim should feel like this – moves with you, speaks to you, and fits more than just your body. On August 6–11, Abercrombie & Fitch is kicking off their Viral Denim Event with 30–50% off every single pair of jeans across men’s and women’s collections.

Plus, the code DENIMAF stacks on top for an extra 15% off at checkout (and stay tuned for your exclusive press promo code!).

Whether you’re slipping into the curve‑hugging Curve Love Ultra High Rise ’90s Straight, the streamlined Next Level Slim, or our effortlessly cool Baggy Jean, now’s the perfect moment to elevate your denim lineup with fits that flex, flatter, and feel unmistakably you.

If you’re rounding up back‑to‑school sales or “must-shop” denim deals, be sure to spotlight Abercrombie’s Viral Denim Event!

The post Abercrombie & Fitch Kicks Off Viral Denim Event first appeared on Denimology.

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SPOKE is a London based brand created with a focus on custom-fit denim for men and women. It’s designed around the idea of combining style, comfort, and accessible quality at a value price point.

“SPOKE started with a simple idea: Style is nothing without fit. A tight crotch, a saggy seat or a crumpled hem will torpedo any look. And a flawless fit demands more size options, so you can fine-tune.
So at SPOKE, we custom finish, in a wild range of sizes, for a fit that’s virtually bespoke. Our promise is simple: Ridiculously Well Fit, or your money back!”

SPOKE offers over 400 size combinations, including three thigh volume options (narrow to wide) and leg lengths from 28″ to 36″ in 1″ increments. This means that here is a precise fit for tall as well as short builds. You can use SPOKE’s online fit finder to choose your waist, thigh build, and leg length.

Also worth mentioning is their traceable origin (Japanese selvedge mills, Italian fabric, UK design).

SPOKE blends thoughtful fit options, dependable washes, and accessible pricing into a refined package. It’s especially well-suited for those who care about fit precision and understated quality but don’t want to “overcomplicate” their denim.

The post SPOKE London Promises – Ridiculously Well Fit👖 first appeared on Denimology.

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Founded in 2013 by industry veteran, Per Fredriksson, C.O.F. Studio was born from the idea of collaboration with trusted suppliers and experts, aligning Swedish design sensibility with Italian and Japanese heritage craftsmanship.

The name reflects their ethos: a “Circle Of Friends” across fabric mills, hardware makers, and garment makers all driven by quality and passion.

Their denim sourced mainly from Candiani (Italy) and Kuroki Mills (Okayama, Japan). Both steeped in sustainable, high-grade weaving practices.

Jeans are hand‑sewn in Portugal using top-tier components: organic cotton, stainless steel donut buttons, copper rivets, jacron leather labels, and vintage hardware proudly made in Europe.

Handmade in limited batches, each pair is traceable to its fabric mill, hardware maker, and seamstress – highlighting transparency and integrity.

C.O.F. Studio is part of Global Organic Textile Standard, GOTS, a non-profit program Their vision is to set requirements throughout the supply chain in the textile manufacturing using organically produced raw materials. 

You’d appreciate C.O.F. Studio if you are all about selvedge denim made with transparency and sustainable intent. And being that the brand’s jeans are definitely not mass produced, if you appreciate jeans crafted through small-scale European production.

Also worth noting is that C.O.F. jeans fade and soften very well. Meaning that the more you wear your jeans, the more they will show your “personality”. For instance, more faded on the back pocket where you usually put your wallet. Or the natural distressing along the back of the knees.

Below you can check out some looks from the C.O.F. Studio Spring/Summer 2026 collection.

You can shop for C.O.F. denim in Europe as well as in Canada and USA. See all locations here.

The post Introducing @Denimology – C.O.F Studio first appeared on Denimology.

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White jeans are a bold, versatile wardrobe essential. Perfect for summer and transitional seasons. When styled right, they project confidence and effortless polish.

White denim offers a fresh, polished look that complements nearly any color palette – from navy and olive to pastels and neutrals. This summer especially, white jeans fit the trending “quiet luxury” aesthetic. Minimalist yet striking, grounded in simple, refined basics.

Not sure what kind of fit is best for your body type? Or what kind of fit would be best for you? No problem. We’ve rounded up the top trending styles this summer – scroll down to find out.

Slim Fit – flattering without being too tight

Frame L’Homme Slim Fit Jeans ($218)

rag & bone Fit 2 Slim Fit Jeans ($195)

Straight Fit – Classic silhouette with room to breathe

Wrangler Cowboy Cut Jeans ($59.99)

Tom Ford Ripped-Detail Jeans ($665)

Relaxed/Baggy Fit – On-trend and ideal for a fashion-forward statement

Todd Snyder Relaxed Selvedge Carpenter Jeans ($248)

GUESS G18 Relaxed Fit Jeans ($89)

Cropped /Tapered – Ankle-length for a summer-ready, tailored edge

Diesel 2030 D-Krooley Tapered Jeans ($375)

Mango Tapered-Fit Selvedge Jeans ($59.99)

Distressed/Frayed – Adds edge and texture

RTA Bryant R.I.P Skinny Jeans ($265)

Purple Brand Low-Rise Skinny Jeans ($119.97)

Oh, and before you go shopping – be aware of…

What to Avoid

• Avoid too tight fits – they can look overly formal or dated.
• Watch out for thin, see-through denim (especially with skinny jeans).
• Skip heavy distressing unless the rest of your outfit is minimal.

The post White Jeans For Guys – Style Report first appeared on Denimology.

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Hello ladies – time again to talk about one of the most sought after denim must-have during these hot summer days – and nights, of course!

Denim dresses are a summer staple that offer the perfect blend of ease, structure, and style. Whether you’re going for casual, polished, or playful, there’s a silhouette for every mood this season.

Here’s a breakdown of denim dress styles for Summer, plus where to find them and how to wear them:

Shirt Dresses

• Why it works: Classic button-down design, flattering waist (often belted), versatile for work or play.
• Style tip: Roll up the sleeves and pair with white sneakers or woven sandals.

Lauren Ralph Lauren Belted Denim Shirtdress ($145)

Vero Moda Denim Shirtdress ($72)

Mini Dresses

• Why it works: Flirty and fun, great for hot days. Often features spaghetti straps, puff sleeves, or corset-style bodices.
• Style tip: Wear them with knee-high bulky boots for a juxtaposition look.

Free People Remino Denim Mini Dress ($148)

EB Denim Estelle Mini Dress ($365)

Midi or Maxi Dresses

• Why it works: Feminine silhouette, soft drape, perfect for dinner dates or markets.
• Style tip: Pair with a wide-brim hat and espadrilles.

Madewell Smocked Maxi Dress ($168)

Veronica Beard Fuller Sleeveless Denim Midi Dress ($398)

Corset & Bustier Styles

• Why it works: Body-skimming, structured fit that’s trendy and flattering.
• Style tip: Layer over a white tee or wear solo with statement earrings.

Good American Dolly Denim Corset Dress ($169)

MONOT Bustier Denim Mini Dress ($487)

Overalls & Pinafore Dresses

• Why it works: Casual, cute, youthful. Ideal for layering over tanks, tees, or bandeaus.
• Style tip: Wear with clogs or sneakers for an easy, festival-ready look.

Lee Loose Bib Denim Overall Dress (41.99)

Edikted Denim Overall Minidress ($55.19)

The post High Summer – How About Some Denim Dresses👗 first appeared on Denimology.

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Hailing from Okayama, Japan, Tanuki is a newly-formed denim label built on knowledge and quality.

Founded by a group of gifted craftsmen, the brand prides itself on mastering every level of the denim process. With decades of cumulative loom experience, the “super-team” behind Tanuki is able to manipulate shuttle looms and create unique and original fabrics unlike anything on the market today.

If you are looking for a very interesting and quite different kind of selvedge jeans, then check out the brand’s Yurai denim.

The Yurai denim from Tanuki is a 15oz cobalt weft selvedge denim, developed using a natural indigo rope-dyeing method to produce a rich spectrum of blues across the fabric’s surface.

Pre-washed for a softer feel, the denim is loosely woven for a uniquely slub texture. The name “Yurai” (translated to “origin” in Japanese) reflects the denim’s distinct weft and its ties to Tanuki’s iconic aesthetic. Exceptionally durable and detailed with custom Tanuki hardware, this fabric will age to a vibrant electric blue over time.

Another option is the Kakishibu denim:

The 14.5oz indigo-kakishibu denim combines traditional rope-dyed indigo with a kakishibu tannin dye process to produce a unique amber-indigo hue.

Woven from a mix of Australian and U.S. short-staple cottons, the slubby texture brings the vibrant weft yarns to the surface. While most kakishibu dyes yield a muted tan, Tanuki has developed a rich tone reminiscent of persimmon skin. The result is a denim with bold contrast and visual depth. Finished with signature blue contrast stitching, custom hardware, and a branded leather patch.

An important factor for those of you who love and appreciate original hems. Tanuki offers chain-stitch hemming. Meaning that when purchasing denim from Tanuki, you can easily have your jeans custom hemmed to your preferred inseam length. Just add Chain-Stitch Hemming to your shopping cart.

The post Introducing: Tanuki Denim Made In Japan first appeared on Denimology.

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We are truly impressed with American Eagle’s latest ad campaign featuring “Euphoria” actress, Sidney Sweeney. This is their most expensive ad campaign ever, It includes a 20-story 3D billboard in Times Square and an Exosphere Sphere activation in Las Vegas.

Also there’s a Snapchat AR try-on lens, sponsored Snap stories, and BeReal & Instagram broadcast activations where Sweeney speaks directly to users.

Sweeney describes herself as a “jeans and T‑shirt girlie”, aligning nicely with the campaign’s easygoing denim narrative. She emphasized her comfort in loose, wearable jeans designed for everyday confidence.

She praised AE’s versatility and shared that both her own closet and her mother’s go-to casual look include AE denim, citing growth across life’s stages and styles.

This campaign redefines American Eagle’s image—from mall staple to Gen Z denim authority. Sweeney’s grounded charm, combined with innovative branding and charity integration, brought both cultural momentum and market ROI.

You can shop for the collection of the campaign here.

The post American Eagle x Sydney Sweeney Ad Campaign first appeared on Denimology.

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