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Gap x AWAKE NY Collaboration Is 90’s NYC!

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collaboration

The Gap × AWAKE NY Spring 2026 collaboration just dropped and it’s one of Gap’s strongest streetwear collabs in years.

printed denim

Blending ’90s NYC street culture + classic Gap essentials. The collection was designed by Angelo Baque, founder of Awake NY and former Supreme brand director, and is heavily inspired by Queens-era 1990s style, club culture, and vintage Gap ads. For Baque, Gap belongs in the canon of ’90s New York street style.

collaboration

The collaboration leans into the 90’s memories, mixing Awake NY’s bold visual language with classic Gap items. Reimagined laser printed denim, logo hoodies, heavyweight fleece, graphic T-shirts, and more. There are pops of color and polka dots and plenty of sharp screenprints, and much of the gear feels just right for loud nights at the club and casual hangs on the stoop.

capsule collection

But Gap x Awake NY offers more than a yearning for the past. It’s a love letter to a moment in New York nightlife when the clubs weren’t musically segregated yet, when the wide-ranging mix itself was the draw. And the fantastic style on display was a mere aftereffect.

Gap

“Clubs didn’t just play hip-hop,” Baque says. “You had to play hip-hop, house, freestyle, reggae.” That same sensibility showed up in how people got dressed—polka dots, bold plaids, baggy jeans, chunky shoes.

You can shop for this capsule on the Gap website and in select Gap stores.

The post Gap x AWAKE NY Collaboration Is 90’s NYC! first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Dsquared2 Fall/Winter 2026 Lookbook

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fall 2026

For Fall 2026, Dsquared2 staged a snow-covered runway inspired by winter sports and Canadian heritage, mixing denim and ski culture,

men's fashion

70s references, and signature distressed denim. The show referenced the Milan-Cortina Winter Olympics, with icy, sequined, and layered denim becoming a major focus.

“Iced” Denim (Major Trend): denim appeared frosted or iced, aligning with the snow-sports theme

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baggy jeans
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  • Denim covered in transparent sequins
  • Glossy, frozen-looking finishes
  • Metallic and reflective surfaces

Layered Denim Looks

layered look
  • Denim jackets over denim shirts
  • Denim with ski pants
  • Hybrid denim outerwear

And try to figure this one below out:

This Fall/Winter 2026 cpllection continued Dsquared2’s Canadian tuxedo heritage, but with technical winter styling.

leather jeans

You can shop for Dsquared2 at CETTIRE, FARFETCH women/men, and at YOOX women/men.

The post Dsquared2 Fall/Winter 2026 Lookbook first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Off-White Fall 2026 – All About Brown!

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white

For Off-White’s Fall 2026 collection, creative director Ib Kamara delivered a music-inspired collection that referenced Miles Davis and Betty Davis.

Blending 1970s silhouettes, patchwork denim, and experimental cutouts he definitely favored brown denims. Washed out and treated browns mostly with white contrast stitching.

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off-white
fall

Patchwork based on brown tones

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The key styles in the Off-White Fall 2926 collection definitely are wide-leg 1970s silhouettes and flared jeans. But nothing too baggy or oversized, just in a more relaxed fit.

black jeans
vinyl
cargo pants
jeans

You can watch the complete runway show in our video below.

You can shop for the current Off-White collection on the brand’s website, at FARFETCH women/men, and at CETTIRE.

The post Off-White Fall 2026 – All About Brown! first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Why I (Finally) Built a Guide to Raw Denim Brands

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How Denimhunters Became a Proper Content Business—and Why I’ve Written This New Guide

I’ve just published what might very well be the most ambitious guide I’ve ever written: a structured overview of the best raw denim brands from around the world.

It’s something I’ve wanted to do for years—the reason it exists goes back to early 2020.

Before COVID, I was making my living freelancing for the biggest fashion group in Denmark. But like a lot of freelance work at that time, the pandemic killed it more or less overnight.

The situation forced a decision that changed everything.

Father-daughter fun at the summerhouse, May 2020
Chillin’ and grillin’, May 2020
Lockdown wasn’t all that bad for us when I look back

Turning Content Into a Business

I’d been running Denimhunters for almost a decade, but I was still treating it more like a side project than a business. I had started experimenting with affiliate—not in a structured way, but enough to see the potential. And that made me wonder:

What if I could actually make a living by doing more of what the site was already doing—helping people find the right jeans?

That became the foundation for how I’ve worked with content ever since. It didn’t happen overnight; it’s taken years to build to a point where it actually supports a living. But until now, there was still something missing—something that might unlock the next level.

Two Types of Content—and the Missing Piece

The content on Denimhunters has gradually taken on two clear roles:

One is educational. That’s the Denim Encyclopedia, where you can learn about what denim is, how it’s made, how indigo works. It’s for when you’re still learning.

The other is decision-focused. Buying guides that help you choose between options—brands, models, where to buy. That’s where the business side comes in. Content that helps you make a decision you were already trying to make.

We have deep dives into brands. We have guides comparing specific products. But no clear way to navigate brands. If you wanted an overview, you’ve had to piece that together yourself.

How I Built This New Brand Guide

The new guide brings together a broad selection of raw denim brands across Japan, the US, and Europe.

The structure is very deliberate. For each region, I’ve picked a handful of brands I go deeper on—brands I’ve worked with over the years and that I know readers keep coming back to. Beyond that, there’s a wider layer of brands included more briefly, so you still get a sense of the full landscape.

This is what the guide looks like and how it’s structured

In a perfect world, every brand would get the same level of detail. But that’s not realistic—not if this is meant to stay usable as a single article. So this is the format that makes sense right now.

The guide is meant to be an entry point into raw denim. If you’re new, it gives you a way into the landscape of denim brands. If you’ve been around longer, you’ll recognise most of the names already—but now they’re all in one place.

READ MY GUIDE TO RAW DENIM BRANDS

The post Why I (Finally) Built a Guide to Raw Denim Brands appeared first on Denimhunters.

DENIM and PATCHES sourced this post originally published on this site

Chanel x Margot Robbie S/S 2026 Ad Campaign

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spring

For Spring/Summer 2026, Chanel introduced washed-denim handbags as a major accessory story – the Chanel 25 denim bags and denim mini flap styles.

denim bag
Chanel

And we are not only talking about the bags, but Robbie is wearing lots of different jeans in this ad camapign as well.

Directed by Michel Gondry, the video was created to showcase the Chanel 25 handbag with each of the various Robbies carrying a different version of the trapezoidal chain drawstring purse.

The campaign leaned into casual luxury + relaxed elegance, quite a shift from the previously ultra-formal Chanel bags.

A series of photographs, shot by Craig McDean, accompany the video and feature different versions of Robbie carrying the bag in it’s many iterations and interacting with herself in various Chanel outfits.

ad campaign
jeans
denim

The post Chanel x Margot Robbie S/S 2026 Ad Campaign first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Diesel – Spring/Summer 2026 Ad Campaign

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denim

“SMILE THROUGH IT”

Against the backdrop of mundane, everyday debacles, Diesel’s Spring/Summer 2026 ad campaign is a statement in the power of optimism. 

The simple pleasures of laundry in-unit include clean clothes and a spotless floor after the washer floods the kitchen. That feeling when your outfit is on point immediately followed by that feeling when a car splashes you with a giant puddle.

Diesel

In this life, you never know which way the chips (or trees) may fall. It might be through your roof. Grinning in the face of absurd misadventure is essential For Successful Living.

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The latest chapter in the visual collaboration between creative director, Glenn Martens, and art director, Christopher Simmonds, explores the strange tension between calm and chaos, real and fake.

ad capaign

Photographer Mark Peckmezian’s portraits of couples and friends gleefully posing in front of a series of AI-generated fiascos capture a world slightly off its axis. The models’ bright, unyielding smiles aren’t symbols of delusion and denial, but small acts of human resilience.

A shattered phone screen. An avalanche of products in the grocery store. A drum spill on the morning commute. The scenarios aren’t catastrophic so much as they are inconvenient. As things go wrong, the cast looks completely right in full looks from Diesel’s newest collection.

There’s banded denim with athletic-inspired triple stripes down the sides of jeans and skirts. Wrapped jersey T-shirts, tanks and ready-to-wear are paired with racer jackets. From the S/S 2026 runway show, tailored jackets and pants explode with deconstructed biker details. Crackled leather jackets have cocoon sleeves. X-ray bleached denim is bleached from the inside out. Double layered twister pieces create a trick of the silhouette with inside layers that are bigger than the outside.

accessories

For shoes, the D-DIAM SA 90 printed peep-toe mules with the floating Oval D logo are worth saving from the flood. Likewise, the D-MATHIEU lug sole Chelsea boots.

New printed leather versions of the 1DR shoulder bags come in handy when fleeing disaster. The Stinger watch and the Alien-inspired jewelry accessorize a successful life. New optical frames and rectangular sunglasses are perfecting for shielding your eyes from the fall out.

Finally, remember that you’re never fully dressed without a smile😉

Spring

Diesel’s Spring/Summer collection is available to purchase on their website.

The post Diesel – Spring/Summer 2026 Ad Campaign first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Acne Studios – Spring/Summer 2026 Lookbook

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fashion show

Acne Studios Spring/Summer 2026 focuses heavily on coated denim, glossy leather, and masculine tailoring, blending rockabilly, Western, and Scandinavian minimalism.

Creative director, Jonny Johansson, emphasizes gender-fluid styling and tough textures, especially with coated denim and leather.

lookbook
jeans

Details from this collection:

  • Glossy coated denim jeans
  • Patent-like leather finishes
  • Relaxed straight-leg silhouettes

These coated denim pieces were one of the most distinctive elements of the collection – denim treated to look like leather or plastic.

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leather
lookbook
Acne studios

Key Denim Trends From Acne Studios Spring 2026

1. Coated Denim (Big Trend)

  • Glossy, leather-like finishes
  • Cracked-paint and plastic-coated denim
  • Dark brown, black, and oxblood tones

2. Straight-Leg High-Rise Jeans

  • Relaxed but structured
  • Longer hem break
  • Minimal distressing

3. Leather + Denim Layering

  • Leather blazer + denim jeans
  • Leather pants + denim shirt
  • Coated denim acting like leather

4. Masculine Tailoring With Denim

  • Oversized blazers
  • Workwear-inspired fits
  • Minimal styling

Acne Studio’s Spring/Summer 2026 collection confirms masculine silhouettes replacing overly baggy looks. The return of leather + denim combos and also a come-back of coated denim.

See below the video of the complete show

You can shop for the current Acne Studios collection on their website, at NET-A-PORTER, and at FARFETCH women/men.

The post Acne Studios – Spring/Summer 2026 Lookbook first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site