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SOSO Clothing is a Swedish brand specializing in custom-made, bespoke, made-to-order denim.

Founded in 2010, SOSO Clothing AB set out with a clear mission – to create custom-made, high-quality raw denim and heritage garments.

The name SOSO stands for South of Stockholm, a nod to their Swedish roots. Today, that spirit lives on through SOSOBROTHERS, a brand built on craftsmanship, authenticity, and community.

SOSO Clothing is a custom denim house with in-house production in Thailand. They operate a small factory just outside Bangkok, where a father and son team with over 35-years of experience, bring each garment to life. The son oversees daily operations, ensuring smooth production and fast turnaround.

Their collections are focused on heavyweight denim, premium leather, and heavyweight flannels. According to the brand, they develop proprietary denims while sourcing Japanese selvedge from renowned mills. With tailored details and fit adjustments, no two pieces are the same.

SOSO’s approach is “anti-fashion”. Meaning they’re all about timeless garments rooted in denim and workwear heritage. Every piece is built to last.

Beyond clothing, SOSO Clothing is committed to sustainable production, ethical labor, and outstanding customer service. 

You can order your very own custom made pair of jeans here.

The post SOSO Clothing – Have Your Jeans Custom Made! first appeared on Denimology.

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The western-denim look is absolutely a thing right now. According to trend reports, the western aesthetic or cowboy-core is back in full swing for fall and winter 2025, And – definitely – denim is central!

So, it’s not just the boots and hats anymore. The western cult is influencing cuts, washes, and detailing on jeans too. For example, heavier weight denim, bootcut or cowboy-cut legs, vintage inspired washes, and hardware or stitching nods.

The look is being done both literally (full western outfits) and subtly (just one piece or detail nodding to western).

Let us just remind you about cowboy boots. An evergreen, always trending fashion trend. So if you don’t want to go completely western but prefer a more subtly but still fashionable “hint to cowboy or western”, then these boots are your best bet.

Personally I am loving these bad boys which I have not let slip off my feet since the weather got colder. Their wide shaft make them especially easy to wear if you want to tuck your jeans in. Remember, we don’t really do skinnies right now, but a wider cut straight leg looks just as amazing tucked in as did the skinnies,

Let me also point out that Independent of the rest of my outfit – these boots never were wrong, or didn’t match whatever I am wearing.

But back to our denim.

What to look for when shopping for western jeans:

Here are key features to prioritize so you nail the western vibe and also end up with something you’ll wear a lot:

Leg shape:

Bootcut or cowboy style jeans. Straight but with enough room for boots. The slight flare makes them perfect to wear over boots.

Rise & Fit:

Traditional western cuts often have a higher rise and a roomy seat/thigh area so they’re comfortable when seated (like on a saddle).

Denim Composition:

Heavier, rugged denim (13-15 oz+) is common in western wear denim. Durable stitching, reinforcement, traditional cues.

Washes and Details:

Consider things like large back pockets, contrast stitching, “V” or horn stitching on pockets, western embroidery or hardware, and definitely vintage washes.

Our team has chosen their favorite three pairs for him and for her – let us know you felt the denim !

Wrangler Straight Cowboy Cut Relaxed Jeans ($64.99)

Levi’s Western Bootcut Jeans ($41.65) – available in this perfect vintage blue as well as in four more washes

Abercrombie Western Straight Jeans ($49.99) – also available in a lighter blue wash

We The Free Mid-Rise Straight Curve Jeans ($148)

MOTHER The Runaway Mid-Rise Bootcut Jeans ($248)

AGOLDE Kick Boot Mid-Rise Bootcut Jeans ($258)

The post Top Trend F/W 2025 – Western Jeans first appeared on Denimology.

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AREA was founded in 2014 in New York by Beckett Fogg and Piotrek Panszczyk.

Named for the legendary Manhattan nightclub that turned evenings into experiences, AREA inhabits the tension between intimacy and spectacle.

AREA creates womenswear and accessories that balance the precision of European craft with the electricity of New York subculture, inviting intrigue, wit, and movement to every moment. All of AREA’s collections are developed and produced in both New York and Milan.

After Panszczyk’s departure, the brand’s new creative director, Nicholas Alburn (former Balenciaga) showed his first collection for the brand in Paris a couple of months ago.

Their denim line is part of the brand’s high-glamour DNA. Embellished, fashion-forward rather than everyday basics. For example, crystal-trimmed jeans, slit details, wide leg or straight leg with dramatic details. And because they are statement pieces, they might be less “versatile everyday” and more “wow piece for an event/outfit”.

Scroll down to check out the gallery with the denim highlights of the coming Spring/Summer 2026 collection.

You can shop for AREA clothing at Bloomingdale’s. REVOLVE, and at Neiman Marcus.

The post AREA – Spring/Summer 2026 Denim Looks first appeared on Denimology.

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“Momotaro is a symbol of the famous Okayama folklore. We recreated our symbol based on indigo flower by reinterpreting the traditional Japanese emblem in a modern way. The “MOMOTARO” has been reborn as a symbolic figure that embodies the brand.”

Momotaro Jeans was founded in 2006 in the Kojima, Okayama district of Japan – a region often referred to as the home of Japanese denim, Their jeans are widely regarded among denim enthusiasts as premium, high-end Japanese raw/selvedge denim.

Key features and things Momotaro is known for include:

Zimbabwean Cotton:

They use high-gloss, hand-cropped Zimbabwean cotton, which is prized for its durability, quality, and ability to create unique denim fading characteristics over time.  

“TOKUNO BLUE”:

This is their signature, exceptionally deep indigo color achieved through a meticulous, repeated rope-dyeing process that leaves a white core in the yarn for high-contrast fading.

Signature Details:

A pink selvedge line in reference to their “peach boy” namesake, as Momotarō means “Peach Boy” in Japanese folklore.  

The “Going to Battle” line which features two distinctive white “battle stripes” on the back pocket, symbolizing the Japanese flag or the battle flag from the folktale.

Vertical Integration: Momotaro, as part of the Japan Blue Group, controls the entire production process, from spinning the yarn to weaving the denim on vintage shuttle looms and the final sewing, ensuring a high degree of quality control.

You can shop for Momotaro Jeans on the brand’s website.

The post Momotaro Selvedge Jeans – Made In Japan first appeared on Denimology.

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Men’s bootcut jeans are absolutely trending in a big way. Here’s a breakdown of the “why” and also some great pick-options you can buy right now.

Calvin Klein S/S 2026

According to fashionistas this revival has been building up for quite a few seasons, rather than being an “overnight” RN fashion fad. And there is also the fact that this style is totally in tune with the trending Western and cowboy fits which have become very popular.

What makes bootcut jeans so polarizing is that you will be making a statement, wearing something a bit “out there”. And this takes a bit of confidence, and well done it can look very sharp and trendy.

What to look for when buying men’s bootcut jeans:

Leg opening:

Bootcut means the leg is fitted through hip & thigh, then widens a bit from knee to hem so it covers or goes nicely over your shoes.

Rise and Fit:

Mid-rise is the best option. A too low rise may feel a bit like a throwback. As for the fit, you don’t want super tight like skinny but rather a more comfortable slim fit.

Inseam:

The length matters: too long and the jeans will bunch badly at the hem. Too short and the silhouette is thrown off. You want the jeans to sit nicely over your footwear without huge pooling.

Style versatility:

Think about how you’ll wear them: with boots (western/cowboy style) or with sneakers, with a jacket or a more casual t-shirt. You can dress these jeans up or down.

Madewell The Bootcut Jeans ($130) – also available in a medium blue wash

Lee Legendary Bootcut Jeans ($48.95) – available in five different washes

Fear Of God 70’s Bootcut Jeans ($785)

7 For All Mankind The Bootcut Jean ($198) – available in five different washes including black

Our Legacy 70s Cut Jeans ($360)

AG Clint Bootcut Jeans ($225)

True Religion Relaxed Bootcut Jeans ($184)

The post Top Trend For You Guys RN – Bootcut Jeans first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

It’s like we never even know we were looking until we found it! And here it is! The perfect perfume collection to wear with your jeans.

The Tru Western’s Leather Vintage Label includes four amazing perfumes that practically cover every mood you may be in when wearing your jeans.

So, ok it’s supposed to be for the guys. True Western spirit, right! But, personally I’ve never really cared much about whether it’s masculine or feminine when it comes to perfumes, So, ladies, feel absolutely free to go for these scents as well! I mean, who cares about labels when it comes to what we want to smell like.

And remember also that Western jeans have been one of the top denim trends these past seasons. And not going anywhere soon!

The Vintage Label collection consists of four very different smells. And needless to say that all of us here @Denimology of course went for the Indigo Blend – Perfume No 3.

No. 3 Leather Vintage Label Indigo Blend Cologne is inspired by the crystal clear waters of Rocky Mountain creeks. It’s an invigorating blend of velvety citrus notes, warm blue vetiver and sueded sandalwood. Both rugged and refined, this masculine scent balances the spirits of the old and new West.

You can check out more about all perfumes from the Leather Vintage collection here. And we are also working on a feature of the best Western jeans available to shop for right now, so stay tuned.

And let’s not forget about the Christmas season coming up ASAP – yeah, unbelievable, but it’s that time of the year once again! The perfumes come in an amazing dark blue box – a perfect gift any denim lover. And for the price of $50 for each perfume…. well there isn’t much to think about!

The post Denim + Leather – Add The Perfect Perfume! first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site