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What Happened With PRPS Denim?

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jeans

Our feature today is because we have received so many inquiries about PRPS jeans – and you might not like it. But we are here to talk about denim in any way and in all matters.

That includes also calling out to denim brands for what our readers – their customers – expect from them.

Most of you denim lovers out there are probably familiar with PRPS Jeans. A cult brand, even, during their high moments.

PRPS began as a pioneering force in luxury Japanese denim. Meticulously crafted, highly sought-after, and trendsetting. Founded in 2002 in New York by Donwan Harrell, a former designer at Nike, Donna Karan, and Akademiks.

The brand’s name – PRPS – stands for purpose, symbolizing jeans which reflect the wearer’s story through authentic wear, distressing, and craftsmanship.

PRPS made its mark by offering high end Japanese denim, crafted on vintage looms, often using Zimbabwean cotton which is part of a resurgence in traditional selvedge denim. They became especially well known for their trademark folded back pocket, purple selvage ID, and uniquely colored button-fly buttons.

And about the folded back pocket, PRPS’s signature detail: Pocket edges fold inward, giving the pockets a refined, sculptural appearance. A rare touch for both form and function.

back pocket

Harrell personally developed each worn-in wash, often traveling to Japan, China, or Portugal to ensure the manual distressing process which gave each pair its own character.

PRPS followers especially appreciated the brand’s limited editions of luxe raw denim fits named after vintage cars like Rambler and Barracuda.

But – and that’s the sad part – once sold….

Following Donwan Harrell’s departure in 2018, the brand reportedly began to lose its unique identity and creative direction. PRPS became fashion-focused and the once authentic washes became a faux-distressed thing. Today PRPS is a fashion label rather than a heritage workwear innovator.

But the good news is that there are still original vintage PRPS jeans to be found out there. You can check out some options here and here.

The post What Happened With PRPS Denim? first appeared on Denimology.

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Are “Fashion” Jeans Really Denim?

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This is a question we have been asked with increasing frequency by our readers. And the answer is sometimes yes, sometimes no. It depends on what kind of denim fashion jeans are made of.

Remember, there are the “true” denim heads out there as well as the fashion loving jeans wearer. The difference?
We’re breaking it down for you right here – scroll down to find out:-)

What Denim Really Is:

A sturdy cotton twill fabric, usually woven with indigo-dyed warp yarns (blue) and white weft yarns. Classic denim has a diagonal ribbing on the inside and is usually 100% cotton (though many brands now add elastane for comfort).

What “Fashion Jeans” Are:

Fashion jeans may or may not be woven from traditional denim. Instead, they often use stretch blends (cotton + polyester + elastane) which are softer and more form-fitting.

Twill substitutes which are fabrics that look like denim but are lighter or synthetic.

Coated fabrics like waxed, metallic, or leather-look finishes on cotton twill.

“Novelty” fabrics – think brocade, jacquard, or even jersey knit made to resemble jeans (jeggings are the most extreme case).

To sum it up, The Key Difference:

Workwear denim jeans are almost always made of real denim (selvedge, raw, or washed). While fashion jeans prioritize style and novelty over fabric authenticity. They might be denim, but sometimes they’re just denim-inspired trousers in other fabrics.

Below you can find a quick guide to spotting whether jeans are true denim or just denim-inspired fashion pieces.

Check the Fabric Label

denim fashion

True Denim: Usually says 100% cotton (sometimes with 1-3% elastane for stretch).

Fashion Jeans: Often include polyester, viscose, rayon, or high elastane content (5%+). That means the jeans are usually made of a much thinner fabric and feel softer, almost like leggings.

Look at the Weave

True Denim has a diagonal twill weave inside – you see the classic white weft threads running diagonally.

denim

Fashion Jeans – If the inside looks flat, smooth, or knitted (like leggings), it’s not authentic denim.

Inspect the Edges

fashion

True Denim (selvedge) – clean woven edge with colored ID lines at the seams (mostly red, blue, or green).

Non-selvedge denim still frays like cotton twill but won’t have the colored lines at the seams.

selvedge jeans

Fashion Jeans – may have raw-cut hems which don’t fray much (synthetic blends) or edges sealed with glue/heat.

stretch denim

Rule of thumb:

It’s real denim if it feels like workwear – it’ll only get better with age.

It’s fashion-inspired if it feels like leggings or just trousers styled like jeans.

At the end, it really depends on what you want from your jeans, because fashion jeans and real denim serve different purposes. Generally we end up with both: real denim for timeless wear and fashion jeans when we want something fun, flattering, or fashion-forward.

Buy real denim when you want a wardrobe foundation (jeans you’ll wear for years). And buy fashion jeans when you want trendy fashion jeans – let’s say – jeans that feel more like an outfit than a staple.

Below you can check out our team’s suggestions for “real” and “fashion” jeans👖

Selvedge Jeans

men's jeans

ORSLOW Slim Fit Selvedge Jeans ($320)

women's jeans

We The Free Slim Fit Selvedge Jeans ($148)

Regular Cotton Non-Selvedge Jeans

Elwood Non-Stretch Baggy Jeans ($95)

Icon Denim LA Poppy Jeans ($195)

Fashion Jeans

Dolce & Gabbana Distressed Skinny Jeans ($687)

fashion

DL1961 Halle Instasculpt Straight-Leg Jeans ($219)

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Introducing: SugarCane & Co.

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sugarcane

SugarCane & Co. is a Japanese heritage denim brand known for its authentic vintage American workwear craftsmanship.

Founded as part of Toyo Enterprises in the mid-1960s, Sugar Cane originally produced military uniforms for U.S. bases stationed in Japan. The brand’s name was bestowed by an American officer and has since become synonymous with vintage-inspired workwear.

SugarCane Jeans are uniquely Japanese denim made from sugar cane. For many years, SugarCane Jeans were a ferociously guarded Japanese secret but today the brand is attracting global attention.

jeans

Interestingly, SugarCane prefers to use the vintage term ‘dungarees’ instead of ‘jeans. According to the brand, the word ‘jeans’ has become the vernacular for faux denim fashion wear that masquerades as the tough, classic waist overalls history made famous.

denim

SugarCane original vintage denim jeans were developed from the accumulated results of more than 20 years of research and experience of vintage jeans reproduction. Their jeans, according to the brand, do not resemble any other pair of jeans. They are based on ‘5 Pocket Denim pants with rivets’ that the great forerunners made but are not just a copy of their appearance.

“We have thoroughly analyzed our forerunners jeans from the 1900’s in chronicle order from yarn, dye, weave and construction to components.  We have with us the actual results of fabric woven and color fade test on the original pants worn.  In order to create our own original jeans, it took over 20 years of research. To perfectly reproduce denim fabrics from 50 to 100 years ago in today’s advanced period is extremely difficult. To begin with we had to look for old power looms that had worked to weave denim fabric in those days, restore them and adjust them to weave the fabric we have.  It was not easy to revive the old machines that disappeared a long time ago due to rationalization.  Nowadays, the old power looms are not so unusual but in the early research stage, satisfactory fabrics could not be woven on the old looms found.  It was a joint operation with the weaver of trial and failure and advanced step by step.

Yarn is also a very important factor for vintage denim; the cotton is carefully selected, blended, spun and indigo dyed exclusively for each model. Through many processes we finally had success in developing perfect vintage denim of which the surface looks rough and uneven, and indigo warp yarn fades like original old vintage denim. We believe that authentic vintage jeans can only be revived by the same process as original jeans and so had to search for a sewing factory that still has old sewing machines and experienced sewers. Our denim fabrics, after inspection, are delivered to our sewing factory to be cut and sewn. Also the original rivets, buttons and patch are put on by the bands of well-skilled workers.  Every pair of SugarCane jeans is completed this way.”

selvedge

In addition to jeans, the brand also offers a range of jackets, shirts, and accessories.

You can shop for SugarCane items here.

The post Introducing: SugarCane & Co. first appeared on Denimology.

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SPANX 360 Denim – Shaping And Tummy-Control

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denim

In this case, the title says it all!

jeans

The SPAXshape™ Authentic 360 Denim is a newly launched line of SPANX denim that marries style with built-in sculpting technology to shape the tummy, waist, and back. In short, a full 360° design aimed at flattering your figure.

To sum it up: SPANX’s Authentic 360 Denim brings shapewear-level confidence to everyday denim. This is really amazing and very welcome, thank you, SPANX!

shape

Key features include:

360-degree shaping panels: Medium compression that smooths core areas without extra hardware or restrictive boning.

Premium stretch denim: 4-way stretch for mobility and comfort, with authentic details like zip-button closures and real pockets.

Multiple silhouettes: ‘90s straight-leg, wide-leg, cropped wide-leg (with patch pockets), barrel-legs, a mini skirt and denim jacket.

women's jeans

And. most important, Size inclusivity: Available from XS to 3X with regular, petite, and tall length options.

You can shop for SPANX denim on their website, at Nordstrom, and at Bloomingdale’s.

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GANNI Fall/Winter 2025 – Tapestry Denim

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embellished denim

GANNI definitely is into tapestry denim for this coming fall and winter 2025. And we’re totally jumping on the wagon.

Tapestry denim is adding a very interesting new option if and when we feel like wearing something a bit different. But without having to give up our beloved denim!

The collection leans into comfort, with soft “cocooning” shapes, relaxed draping, and voluminous forms in denim-inspired materials. Featuring jeans with artful tapestry panels and frayed edges, blending a touch of craft detail with worn-in denim charm.

frayed hems
denim skirts
jeans

Tiger patterns are very much a fun option if you love animal prints.

animal print

Definitely, denim isn’t treated as standard anymore. GANNI is exploring embellishment and craft detailing in many of their pieces in this collection/. In fact, embellished denim (think studs, crystals, fringing) has been highlighted once again after a few seasons of “silence”.

To sum it up, GANNI’s Fall/Winter 2025 denim offerings push the envelope – not just opting for classic washes but playing with texture, layering, and embellishment. From waxed jackets and frayed tapestry jeans to cocoon shapes and bold styling, the collection encapsulates a matured, yet spirited aesthetic. If you’re looking to bring that vibe into your wardrobe, these pieces are great starting points.

Check out the complete Fall/Winter 2025 show in the video below:

You can shop for GANNI on their website, at Farfetch, Harvey Nichols, and at Nordstrom.

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Weirloom Pop-Up: Buy My Jeans at Brund

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Why This First Pop-Up Shop for My Brand Feels Like Coming Home

Weirloom is online-first. But it’s not an online-only brand.

I want to sell my jeans in stores. Because no matter how detailed I make the product descriptions; no matter how good the photos are; no matter how much effort I put into talking to customers before and after they order—nothing beats seeing, feeling, smelling, and trying on a pair of jeans in person.

And the best place to do that in Copenhagen is at Brund—for me, and for Weirloom.

That’s why, from Thursday to Saturday, September 11–13, Weirloom will have its first-ever pop-up there. 

I’ll be in the shop all three days, and on Thursday afternoon, we’ll host an after-work hangout from 16:00 to 18:00.

Why Brund Is the Perfect Location for a Pop-Up

Brund isn’t just another store—it’s where my denim passion really took root and matured into my livelihood.

I first met Peter, Brund’s store manager, back in 2009 in Aarhus. At the time, I was working part-time at [ei’kon], he was selling Wrangler, and we met during a sales meeting for Blue Bell.

I met Henrik, Brund’s owner and founder, in the autumn of 2010. He sold me a pair of Red Wing 877s, and probably sensed that I was more than casually interested in denim (and the store). 

A little over a year later, I joined the team. I manned the shop, helped with online communication, and even supported Henrik’s agency. Over the years, Brund has been a constant anchor in my denim journey.

My extended Brund family, from right to left: Mikkel, me, Henrik, Peter, Kasper

So bringing Weirloom into Brund isn’t just a pop-up. It feels like a return to where my career in denim really took off—and a natural first step into shops for my brand.

This wouldn’t be possible without the trust and support of Henrik and Peter. They’ve handed me the keys to the store for the weekend. That kind of trust means a lot to me, and I’m grateful they’re backing Weirloom in this way.

Peter (right) and Thomas at the launch of the Brund x Lee jeans for the store’s 15th anniversary celebration in 2019

The Three Days of the Weirloom Pop-Up at Brund

Thursday to Saturday, Sep 11-13: I’m in the Shop

I’ll be in the shop all three days. If you want to try on the jeans or just chat about denim, drop by.

  • Thursday (10:00-18:00): I’ll be there together with Mikkel, and we’ll serve drinks and snacks in the afternoon.
  • Friday (10:00-17:30): I’ll be manning the store solo, wearing all my hats: Brund, Weirloom, Denimhunters.
  • Saturday (10:00-15:00): Mikkel is back together with me.

Thursday, 16:00-18:00: After-Work Hangout

In the afternoon on the first day of the pop-up, we’ll be serving beers and snacks. 

I won’t be giving speeches, and there won’t be any boring slides. Just a casual chance to talk denim, ask questions, and hang out together.

Peter and I (in 2020), both wearing our faded Iron Heart XHS denim

Exhibition: My Fade Journey—From LVC to Weirloom

One of Brund’s windows will feature a selection of my own well-worn jeans—not Weirlooms, but jeans from Levi’s Vintage Clothing, Iron Heart, Indigofera, and more, all of which have been part of Brund’s lineup at some point. 

They’re not just for show; they’re part of the story of how I came to design Weirloom. If you’ve got your own faded jeans, bring them along—we’d love to see them.

Save the Dates: September 11-13

The Brund x Weirloom Pop-Up is open to everyone. No registration is required, the shop will be open as usual—just drop by the store September 11–13. 

I especially hope to see everyone in the Copenhagen area who already has a pair of Weirlooms—come by, say hi, and wear your jeans. 

If you want to stay in the loop, you can:

There’ll be beers and snacks for the Thursday after-work hangout, including alcohol-free options—because some of us have to work 😉

The post Weirloom Pop-Up: Buy My Jeans at Brund appeared first on Denimhunters.

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Levi’s® Western Spirit – New Icons Campaign

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Western

Levi’s® unveiled its new global Icons campaign, starring Grammy-nominated country artist Shaboozey alongside acclaimed chef, restaurateur, and Emmy-winning television star Matty Matheson.

ad campaign

The new Icons campaign features three cinematic films starring Shaboozey with Matty Matheson, capturing the Western Spirit Levi’s shares with its wearers – scrappy, quick-witted, with a side of reckless. 

Directed by renowned filmmaker and tastemaker Glenn Kitson with cinematography by Galo Olivares (Roma, Alien: Romulus), the campaign’s three films showcase three of the brand’s most legendary icons. The 501® Original, the Trucker Jacket, and the Western Shirt.

More than an aesthetic, the campaign offers a way of moving through the world with equal parts defiance, mischief, self-assuredness, and dry humor. It’s about being life-skilled and self-taught, making something out of nothing — turning any day into a story worth telling. 

Each short film drops viewers into a moment already unfolding. “The Jean” highlights the 501® Original with the tagline “Stronger than most relationships. Since 1873,” capturing the legendary durability that has  made these jeans a cultural cornerstone for over 150 years.

“The Jacket” features the Trucker Jacket that’s “Worn to be remembered. Since 1967,” celebrating a life well-lived in the iconic piece that has transcended generations. Finally,

“The Shirt” showcases the Western Shirt with “Putting the wild in West. Since 1926,” embodying the perfect balance of toughness and flair that defines this timeless garment.

denim shirt
trucker jacket
jeans

“Working with Levi’s® feels like coming home,” said Shaboozey. “These legendary Levi’s Icons aren’t just clothes – they’re part of who I am and they all tell a story. This campaign captures what makes them so special and what the Western Spirit means to me.”

The campaign reunites Levi’s® with Shaboozey. The brand has previously created custom pieces for the beloved artist for multiple performances and editorial features, reflecting an ongoing creative partnership and shared commitment to authentic self-expression.

“Levi’s has always been about more than denim, it’s about the spirit of the people who wear it,” said Kenny Mitchell, global chief marketing officer of Levi’s®. “Shaboozey brings a genre-blurring, confident nonconformity that feels right at home in Levi’s, and Matty’s got that same self-made, mischievous spirit. We wanted to imagine the kind of world they’d create if left to their own devices. Paying homage to our history, even the ads, in a way that feels unmistakably Levi’s.”

The new films will roll out beginning August 25th across digital and social platforms, with accompanying print campaigns showcasing the timeless appeal of these iconic Levi’s® pieces.

You can explore the Levi’s Icons on their website and follow @levis on Instagram and TikTok.

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Sri Lanka’s Denim Fabric Import 2023 vs 2024 – A Comparative Analysis

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The Sri Lankan denim fabric import market in 2023 and 2024 shows notable growth in overall volumes and a change in supplier rankings. Total imports expanded, reflecting continued strong demand from the domestic apparel sector. The supplier base stayed concentrated, with a limited number of major exporters dominating the market. This report provides a detailed comparison of Sri Lanka’s denim fabric imports in 2023 and 2024.

Rest of the report is visible to our paid subscribers. In case you wish to contact us for more info at , send email at mktg@balajiinternational.com . To see all protected reports titles,visit this page http://www.denimsandjeans.com/subscriber-only-reports-3

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