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Win $900+ Worth of Autumn-Ready KATO Gear

When was the last time you stopped after just one? One episode? One beer? One giveaway? I don’t think so.

Some things beg for seconds, so I’m super excited to announce that Denimhunters is joining another KATO giveaway, organised by Heddels.

The prize pack of the first giveaway we did in the spring had denimheads signing up in droves.

And good things have a way of coming back around; this time, the bundle is worth more than $900!

Don’t Miss Out on This One!

If you missed the first one, here’s your shot at redemption.

And if you did enter last time, you know the drill: sign up, cross your fingers, and maybe this autumn you’ll be the one putting on a brand-new KATO kit.

So what’s inside? A full outfit ready to take on the colder months:

• Raw Selvedge Denim Jeans (winner’s choice of fit)
• The Ripper Triple Twisted Plaid Shirt (Solstice)
• The Blade Jacket in Copper Raw Selvedge Denim

That’s jeans, flannel, and a jacket—the core of a rotation that’ll last you years.

How to Enter the KATO Giveaway?

All you need to do is drop your email on this page before September 29, 2025.

Important: By entering, you’ll be signed up for the newsletters of all the giveaway partners: Heddels, Valet Mag, Carl Murawski, Cool Material, Inside Hook, Fabricateurialist, Blazer, and Denimhunters. You can unsubscribe anytime after the giveaway closes.

The post Another KATO Giveaway … Because One’s Never Enough! appeared first on Denimhunters.

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RE/DONE has launched its Fall 2025 ad campaign, fronted by models Meadow Walker and Grace Burns.

Photographed by Morgan Maher at John Lautner’s Harpel House in Hollywood Hills, California, the campaign presents the pair in a series of casual, candid moments that blend everyday intimacy with a landmark of Los Angeles design.

The Harpel House setting underscores RE/DONE’s ongoing dialogue with Americana heritage and midcentury design influences. It wasn’t just a backdrop, it became part of the narrative, a bold architectural icon that anchored the story in culture and creativity. The imagery reflects what RE/DONE stands for, timeless pieces with a strong point of view that truly come alive through the people who wear them.

The campaign with Meadow and Grace was about capturing something authentic, yet aspirational. They brought a balance of individuality and legacy, with a natural ease that made the collection feel lived in and personal rather than styled.

The vibe leans very much into personal, relaxed moments, capturing the transition from summer to fall. Things like dancing, swimming, listening to music, sunsets. It’s intimate and grounded, and, as mentioned above, not overly styled.

Denim is obviously central (as always with RE/DONE), but the focus is also on everyday, lived-in style. Doesn’t feel over-produced. Clothing, movement, moments feel spontaneous. Less about high fashion fantasy, more about personal style and comfort.

And for fall RE/DONE introduced new denim styles. Like the Blondie, the MaryLou, the Slim Cig, and the Rewind Jean, its first reversible style in denim and camouflage. 

You can shop for RE/DONE on their website, at Revolve, Bloomingdale’s, and at Farfetch.

The post RE/DONE – Fall 2025 Ad Campaign first appeared on Denimology.

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If you’re into sustainability, recycling and unique one-of-a-kind pieces, then the Nine Lives recycled-denim accessory line will definitely be your thing.

Nine Lives Denim, founded by Craig Nelson, has created a gift line, using denim fabric from recycled blue jeans. The brand uses the term JEAN-FINITY, meaning that blue jeans now have an infinite end use. Blue jeans are given “infinite end use” by being recycled into new accessories like wallets, bags, passport holders and more.

All the items of the collections are hand crafted by a family of artisans, in northern Thailand, known for its craftsmanship. And what also makes them very special is that each item is unique.

You can check out and buy their complete collection here.

The post Nine Lives Denim – Vintage Denim Accessories first appeared on Denimology.

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From the NYFW Spring/Summer 2026 circuit, several denim styles and details stood out. We’re talking about textures, fits, washes, and the ways designers are playing with denim. The vibes we felt were both familiar and fresh.

Below you can find some of the key trends:

Relaxed & Loose Fits

Baggy, barrel-leg, wide-leg, even flares are very present. Comfort + movement are being weighted heavily this season.

Distressing & Rips, Y2K-Edgy Details

Ripped jeans make a big comeback, with degrees of distress ranging from mild to dramatic. Rhinestone embellishments & blinged details are layering that edge.

Double & Triple Denim / Denim on Denim

Matching denim pieces together – jackets, coats, shirts – sometimes in monochrome washes, sometimes mixed washes. Triple layers are making statements.

Creative Wash & Finish Variations

Light bleach, dark wash as well as faded indigo, “dusty” mid-blues. Also overdyes, pigment tinting, and strong contrasts. Some denim is being treated in unusual ways (laser washes, artist-style fading).

Extra Long & Wide-Leg

Extreme long hems, wide-legs, very baggy and oversized

Structural & Artisanal Details

Details such as front seams, pleating, panel work, contrast stitching. Some designers using denim in more sculptural or pleated forms.

Preppy / Tailored Denim

High-rise, skinny or slim jeans paired with structured blazers, collared shirts – but still denim. Polished but with workwear roots.

Below you can find some very interesting examples about what to expect in Spring 2026:

Collina Strada – Extreme baggy cargos layered with a “hint” of a pleated mini skirt

R13 – Wide-leg jeans with overlong inseams

Coach – Double denim with a midi skirt

Khaite – Dark wash denim with contrasting wide fold-over cuffs

Aknvas – Non-stretch denim in oversized fits, ruffle trims and paneled details. pleated mini skirts

Simkhai – Extreme rips

The post Denim Looks We 💙During The NYFW Shows first appeared on Denimology.

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Brave Star Selvage (also known as Brave Star Selvage Jeans Factory) is a denim company based in Los Angeles, California.

The brand especially focuses on selvage denim, especially raw and more heavy weight, using denim from Japan, and sometimes deadstock USA mills like Cone Mills. All of their jeans, even the heaviest selvedge, are in a very affordable price range of $138 to $168,

All of heir jeans are made in the USA, cut, sewn, and finished in Los Angeles.

Also worth mentioning is the fact that Brave Star often uses pre-orders to reduce waste and manage stock of rarer denims. The downside of this is because of those pre-orders and small batches, sometimes sizing or fabric details might change or stock might run out. You might have to wait or deal with limited options.

Brave Star Jeans core denims include fits like slim straight, regular, and taper as well as a cowboy fit – the “Mojave Western Cut”. The quintessential work wear denim jean designed for practical utility and durability.

One of their very special features are the heavy weight “Strongman” jeans cut from rare beet-dyed Japanese selvage denim – see image below:

This fabric blends heritage craft with natural beauty. The earthy red cast comes from real beetroot dye, a nod to old-world methods rarely seen in modern denim. 

You can shop for Brave Star Jeans on their website.

The post Brave Star Selvage – Affordable Selvedge Jeans first appeared on Denimology.

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This Guide Helps You Choose the Right Iron Hearts

Iron Heart is one of those rare selvedge brands that people recognise—even outside denim circles, the name carries weight. That’s because Iron Heart didn’t just pioneer heavyweight denim, the entire brand is built around it.

I first handled a pair in Berlin in 2010, on a trip that convinced me to start this platform. They felt completely different: bold, uncompromising, built like a tank. When I finally wore my first pair years later, I understood why so many were hooked—and I was too.

Founded by Shinichi Haraki to make jeans for Harley riders, Iron Heart still carries that biker DNA. Today, it’s the benchmark for heavyweight selvedge denim, and the brand’s design formula is simple: overengineered gear that rewards dedication with fades and comfort few others can match.

Which Iron Heart Jeans Are Right for You?

When you’re new to the brand, it can feel like there’s a dizzying number of jeans to choose from. In reality, the lineup is pretty straightforward once you understand how the fits and fabrics are organised.

If you want the pure Iron Heart experience, start with the 21 oz. signature selvedge denim. From there, it’s simply a question of which fit works best for you:

634 – the classic regular straight fit, based on the ’66 Levi’s 501 and still the foundation of the brand.

777 – a slim taper with a narrow opening and a clean, modern silhouette.

888 – a high-rise taper that combines room in the thighs with a subtle taper below the knee.

Pick one of these three and you’ll understand why Iron Heart has the reputation it does. But the brand is much more than their signature 21 oz. selvedge.

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From 14 oz. to 25 oz.: Iron Heart Denims Explained

The Japanese brand built its reputation on heavyweights, but the range is wider than many think. Below are what I consider the essentials.

I’ve worn all of these fabrics myself—some more than others, but at least a year in each pair, except the Vintage Selvedge, which I only have as a shirt.

21 oz. Selvedge

This is the fabric that defines Iron Heart. It’s heavy but surprisingly wearable thanks to the loose weave and double-twisted weft yarns.

One-washed after sewing, it feels softer than you’d expect but still takes time to break in. When the indigo finally starts to give, the fades are long-lasting and distinctive.

25 oz. XHS (Extra Heavy Selvedge)

The extreme version. At this weight, even the sewing machines struggle—needles snap under the strain. It’s denim that takes serious dedication, but the reward is bold, dramatic fades and jeans that feel nearly indestructible and surprisingly comfortable.

The indigo/black version adds a reactive-dyed black weft, producing electric-blue contrasts as it fades.

21/23 oz. UHR (Ultra Heavy Raw)

Raw at 21 oz. and shrinking to about 23 oz. after the first wash, the UHR is one of the stiffest and most unyielding fabrics Iron Heart produces.

For faders who want a serious challenge, this is a legendary choice.

14 oz. Selvedge

Introduced as a lighter option, this denim echoes the weight of vintage American jeans while still carrying Iron Heart’s DNA. It’s easy to wear every day, fades quickly, and makes a great entry point if you’re not ready for the heavy stuff.

There’s also an indigo/black version, pairing indigo warp with black weft for sharper, more high-contrast fades.

18 oz. Vintage Selvedge

A fabric with a more uneven, retro-inspired structure, nodding to mid-century Cone Mills denims. It looks and feels classic but with Iron Heart’s durability built in, making it a favourite for those who want heritage texture in a tougher package.

16 oz. Slubby Selvedge (SLB)

Despite the rugged, super irregular texture, this is one of the softest denims I’ve ever worn. I faded a pair for a full year in the Indigo Invitational Y3, and they’re basically denim joggers now—easy to wear and full of character, with strong vertical contrasts.

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Finding Your Fit in Iron Heart Jeans

What really won me over with the brand was the fit—specifically the 634. It was my first pair, and it showed me why Iron Heart inspires such loyalty. 

FYI: I use a slightly different fit terminology; I group the jeans into three overall shapes—slim, regular, and relaxed—with straight and tapered options within each family.

Regular Fit: 634

The 634 is Iron Heart’s foundation, based on the ’66 Levi’s 501. It’s a mid-rise straight with the a leg opening that’s wide enough for bulkier boots but not too wide for sneakers.

Slim Fits: 666, 777, 555

The 666, or Devil’s Fit, is a slim straight with a lower rise. It trims down the 634’s lines but keeps its core feel.

The 777 is a slim taper with the lowest rise in the lineup. It narrows sharply from the knee to hem, creating a modern silhouette that pairs well with sneakers or slimmer boots.

The 555 pushes slim the furthest. With its sharp, lean cut, it offers a sleek profile while still being built from Iron Heart’s heavyweight fabrics.

Tapered Fit: 888 and 1955

The 888 combines a high rise with roomy thighs and a pronounced taper. It’s the fit for those who want comfort up top with a clean line below the knee.

The 1955 is based on a mid-’50s Levi’s cut; it sits high on the waist but keeps a fuller vintage top block with a softer taper. It’s more heritage-driven than the 888 but offers a similar balance of room and shape.

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How Iron Heart Makes Its Jeans

The jeans start with founder Haraki-san’s philosophy of function first. The fabrics are all exclusive to the brand, developed specifically for Iron Heart, and they push this practice further than most.

Fabrics: One-Washing and Fade Philosophy

Almost all Iron Heart jeans are one-washed (all except the UHR). It’s done so subtly that many think they are raw. The goal is to remove shrinkage and stiffness while still letting the denim feel raw.

The 21 oz. flagship selvedge has also been treated to slow down the first stages of fading. It’s not built for fast, high-contrast results; it’s made to be comfortable from the start and to reward patience.

Comfort comes from the double-twisted weft yarns, which add a natural flex and breathability to a fabric that looks unforgiving on paper.

Construction Details

Iron Heart jeans are overengineered down to the last stitch. Tucked and raised belt loops prevent tearing. 

Most models use lined back pockets and have selvedge on the fly, with the 634S as a notable exception. The patch is made of thick leather, there are hidden rivets on the back pockets, and chain-stitched hems, poly-core thread, and heavy-duty hardware is all part of the package. 

The result is jeans built not for one season but for years of hard wear.

Good to Know When Buying Iron Hearts

Sizing and shrinkage: Because almost all Iron Heart jeans are one-washed, shrinkage isn’t a concern. On the contrary, some of the denims, especially the 21 oz., stretch with wear. A snug fit on day one usually relaxes into comfort. The brand publishes detailed measurement charts for each drop, and these should be trusted over guesswork.

Break-in and fades: The 21 oz. selvedge is the best entry point. It is stubborn early, then settles into long-haul comfort with steady fades. The 25 oz. XHS requires serious commitment but produces extreme contrasts. If you want quicker results, the 14 to 18 oz. denims fade faster and wear more easily without losing Iron Heart’s identity.

Care: Wash when needed. Turn inside out, use cool water and mild detergent, and hang dry. Washing will not ruin fades—it actually helps to clear out grime that wears fibres down.

Customer service: Iron Heart International—founded by Giles Padmore and now run by his son, Alex—has built a reputation for proactive support, which includes reaching out to new customers to confirm measurements before shipping. The whole experience feels a step above what you’ll find elsewhere.

Shipping and duties: Iron Heart International operates from the UK. The brand has long handled cross-border sales by collecting duties and taxes up front, and the price you see is the price you pay.

Hemming and repairs: Iron Heart offers free chain-stitch hemming on all orders and free repairs for life on their denim products. It’s a rare service in the industry and a clear sign of how committed they are to keeping their jeans wearable for years. Learn more here.

Ready to Fade a Pair of Iron Hearts?

This isn’t something you dabble in. Once you put on a pair, you’ll understand why people build entire wardrobes around the brand. The fabrics are exclusive, the details are overengineered, and the fits are tuned for both heritage and modern tastes.

They are not the cheapest jeans you’ll ever buy, and they are not the easiest to wear in. That’s intentional. They’re built for the long haul, rewarding patience with comfort, character, and fades that stand apart from the rest.

If you’re ready to see what heavyweight selvedge can do, this is where you start.

The post Getting Some Iron Heart Jeans? Read This Before You Buy appeared first on Denimhunters.

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In his Fall 2025 ad campaign Tommy Hilfiger races into the season with “The Hilfiger Racing Club. The campaign, featuring Claudia Schiffer and Nicholas Hoult, shifts classic American preppy into overdrive.

The Fall 2025 collection draws inspiration from New York City, returning to the brand’s home base to reinterpret preppy codes with an updated sensibility. 

“The Hilfiger Racing Club” extends Hilfiger’s ongoing narrative of experimenting with prep culture while reinforcing its ties to both tradition and reinvention. The campaign connects heritage with new creative contexts and places its stars in a setting where fashion and motorsport collide.

Available worldwide throughout the season, the Fall 2025 collection can be found in Tommy Hilfiger stores and online. as well as at Farfetch women/men, and at Macy’s women/men.

The post Tommy Hilfiger – “The Hilfiger Racing Club” first appeared on Denimology.

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