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Triarchy – Spring/Summer 2026 Lookbook

March 13, 2026 by DENIMandPATCHES

collection

For Spring/Summer 2026, Triarchy continues its focus on responsible denim and modern silhouettes, combining fashion-forward shapes with the brand’s environmentally focused production methods.

Triarchy

Triarchy continues developing plastic-free stretch denim, replacing synthetic elastane with natural rubber for stretch.

Production techniques include laser finishing, ozone washing, and nano-bubble treatments to reduce water, chemicals, and waste.

denim
sustainable denim
denim skirts

The post Triarchy – Spring/Summer 2026 Lookbook first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

Tommy Jeans – Spring 2026 Ad Campaign

March 12, 2026 by DENIMandPATCHES

new collection

TOMMY HILFIGER BRINGS TOMMY JEANS SPRING 2026 CAMPAIGN TO LONDON WITH A NEW WAVE OF SELF-EXPRESSION

Styled by London and celebrating the next generation, the TOMMY JEANS collection hits the streets of Shoreditch to fuse heritage Americana with the modern denim lifestyle.

ad campaign

Tommy Hilfiger introduces the TOMMY JEANS Spring 2026 campaign and collection, styled by the creative spirit that sits at the heart of London.

Fronted by returning Brand Ambassador and global K-Pop superstar Jang Won Young, the campaign cast remixes culture and lets authenticity run free. They own the shot, the city, the moment.

“Spring 2026 is about letting the city set the rhythm, and London’s energy brings a new edge to TOMMY JEANS,” said Tommy Hilfiger. “The collection is about confidence, individuality, and the fearless attitude of a new generation. Jang Won Young embodies this moment with her effortless cool and global influence, leading a group that flips the script and owns self-expression on their own terms.”

denim bermudas
spring 2026

From LA’s Venice Beach to New York’s West Village, past seasons traced the TOMMY JEANS story across cities. Now, the lineup lands in London’s legendary Shoreditch neighborhood. Jang Won Young returns to the cast with her signature effortless cool, joined by fearless F1® Academy driver Alba Larsen in her first campaign as TOMMY JEANS Brand Ambassador.

They appear alongside Cat Burns, South London’s very own breakout musical force and defining cultural voice. James Lee, the Asian American multi-hyphenate bridging music and fashion; Franco Masini, the Argentine actor redefining modern style; and Gaius Okami, the Canadian, Berlin-based creator shaping global perspectives.

jeans

For Spring 2026, TOMMY JEANS declares the city alive with a return of street energy. Born from American roots and built for right now, classic denim cuts are reimagined in lived-in washes with unmistakable attitude. New transitional jackets come with an edge, light enough to layer, bold enough to stand alone.

A wavy Flag graphic remixes and icon, capturing movement and individuality with the bold energy only Tommy can own. The Archive Vulc sneaker returns from the vaults, as heritage design meets street-level ease. Ecru denim brings a cleaner edge to heritage jeans blending natural tone and effortless impact.

Thrift and repair denim carry their own character. Vintage fades, visible mends and lived-in authenticity give every pair a story. Born in the melting pot of New York City in 1996, TOMMY JEANS emerged as a younger, sportier offshoot of the mainline brand.

baggy jeans

Rooted in the idea of fusing prep with music and youth culture, it introduced denim and activewear in brighter, baggier silhouettes that defied convention. Today, that same rebellious spirit continues to evolve — seen through creative collaborations around the world — each chapter reflects TOMMY JEANS’ ability to show up wherever culture is moving.

The Spring 2026 collection is available now to shop for on the brand’s website. And you should definitely have a look at the campaign video below!

The post Tommy Jeans – Spring 2026 Ad Campaign first appeared on Denimology.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

Spring Is Here! Time to Give Your Wardrobe a Refresh?

March 6, 2026 by DENIMandPATCHES

A Roundup of New Denim Drops, Chambray Restocks, and Spring Deliveries

It’s been another busy week behind the scenes. I’m continuing work on the new series of jeans-focused buying guides I mentioned in a recent edition, and those will start rolling out over the coming weeks and months.

One of the projects currently in progress is a guide to Southeast Asian denim brands, written with help from a guest contributor who knows the scene well.

On the Weirloom side, things have been moving too. On Monday, I delivered jeans to the first Danish stockist of my brand. This morning, I had a second meeting with another retailer who’s interested in carrying the product under a private label arrangement.

Meanwhile, new deliveries keep landing across the brands and retailers we follow. Here are a few of the drops worth checking out this week.


In This Issue of the DH Weekly

  • Redcast Heritage – Omoto SS26 drop, Flat Head flannels, Wonder Looper waitlist
  • SOSO – 20 oz. Ghost Black selvedge restock
  • Iron Heart – chambray shirt restock
  • Franklin & Poe – Merz b. Schwanen arrivals
  • Gustin – several new crowdfunding launches
  • Brooklyn Clothing – Edwin Japan spring washes
  • Cultizm – 20% spring promotion continues

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Omoto SS26, Flat Head Flannels, and Wonder Looper Waitlist

Redcast Heritage has received the first delivery from Omoto’s Spring/Summer 2026 collection, including a 15.5 oz. slub nep selvedge denim available in both relaxed and straight fits.

If you’re not familiar with the brand, I actually covered their approach to fabric and design in my Omoto jeans guide.

The drop also includes a 13.5 oz. vintage-washed pair, a textured Ori-Sashi sashiko pant, and a selvedge Kojima bandana.

Redcast also received some Flat Head flannels. We published a full Flat Head brand profile here on Denimhunters last year if you want to learn more about one of the original Japanese heritage labels.

And finally, Redcast launched the Wonder Looper Suvin Gold Tsuriami T-shirt, which sold out in less than a day. If you missed it, you can still join the waitlist on their product page.


20 oz. Ghost Black Selvedge Restock from SOSO

SOSO’s 20 oz. Ghost Black selvedge has just returned. The fabric features a black warp and white weft construction, designed to produce strong contrast fades as the denim breaks in.

Like its indigo counterpart, the black Ghost denim is built around long-term wear and visible evolution.

If you want to learn more about the brand, I’ve put together a full SOSO jeans guide explaining their fabrics, fits, and customisation options. That guide is actually due for an update soon, which I’m hoping to tackle next week.

For now, the Ghost Black is available again as jeans, jacket, and shirt.


10 oz. Selvedge Chambray Restock at Iron Heart

Iron Heart has restocked two of its longest-running shirts: the 10 oz. selvedge chambray work shirt and the 10 oz. selvedge chambray western shirt.

Both versions use a durable midweight chambray woven on shuttle looms and finished with classic Iron Heart construction; details like chain stitch runoff and visible selvedge ID.

If you’re new to the brand, start with the Iron Heart brand profile here on Denimhunters. While they excel at every product category they make, jeans and denim is still the core of the brand. Why? My Iron Heart jeans guide breaks down their core fits and fabrics.

And if you want to play the field, we also have a full chambray shirt guide explaining the fabric and who (we believe) makes the best.


Franklin & Poe: New Merz b. Schwanen Delivery

Franklin & Poe in Philadelphia has received a substantial new delivery from Merz b. Schwanen, a brand many of you probably know best for their loopwheeled T-shirts.

This drop highlights some of the broader lineup, including knitted cotton polos and lightweight linen worker jackets and trousers designed for warmer weather.

Merz built its international reputation in recent years on their loopwheeled tees. If you’re curious how those are made, I explain the process in my loopwheeled T-shirt guide.

The new delivery at Franklin & Poe shows that the brand has quietly expanded into a much broader wardrobe offering.


New Crowdfunded Launches from Gustin

Few brands operate quite like Gustin, whose direct-to-consumer crowdfunding model has always stood out in the denim world.

Instead of producing traditional seasonal collections, the brand launches new products regularly and manufactures them only once enough backers commit.

Gustin has recently launched several new campaigns, including a Thomas Mason Oxford shirt, an experimental Cone Mills selvedge denim called “Gold Rush,” a heavyweight American-made pocket T-shirt, and a rainbow selvedge workshirt.

If you’re new to the brand, we break down their fabrics, fits, and production model in the Gustin jeans guide here on Denimhunters.


Fresh Edwin Japan Spring Washes at Brooklyn

Up in Calgary, Brooklyn Clothing—Canada’s first Weirloom stockist—has received a fresh delivery from Edwin Japan.

The drop introduces several new seasonal washes built around the brand’s 13.5 oz. denim in the regular tapered AKT33 fit and the regular straight AKT03 fit.

These lighter and mid-tone washes are designed for easier wear in the warmer months while keeping Edwin’s signature clean silhouettes.

If you’ve never come across this North American retailer before, I’ve written a full shop guide about them here.


20% Spring Promotion Continues at Cultizm

Finally, a quick reminder that Cultizm’s spring promotion is still running.

The retailer is currently offering 20% off selected items across its lineup of denim, boots, shirts, and accessories.

Just remember to apply the code SPRING at checkout.

The post Spring Is Here! Time to Give Your Wardrobe a Refresh? appeared first on Denimhunters.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

You Don’t Need (More) Jeans, You Need to Build a Wardrobe

February 27, 2026 by DENIMandPATCHES

A New Menswear Guide, Heavyweight Denim Updates, and Spring Deals

It’s been a hands-on week. On Tuesday, the first batch of Weirloom Slim Fit jeans arrived. I packed and shipped the pre-orders the same day. By now, those first pairs are either landing or about to.

Besides that, I’ve been publishing and tracking a few things worth your attention—from a new guide that looks beyond jeans and into the structure of a wardrobe, to a couple of interesting denim releases that push texture and weight.

In This Issue of the DH Weekly:

  • A new guide to 10 menswear classics—the architecture beyond jeans
  • Kato’s 17 oz. “Monster Slub”
  • SOSO’s 33 oz. left-hand twill (limited batch)
  • Updated sales page + Cultizm’s 20% spring promotion

On Building a Wardrobe (Not Just Buying Pieces)

Most people don’t enter this world through a fisherman’s sweater or a peacoat. You usually come in through one of three doors.

For some, it starts with jeans—raw denim, selvedge, fades. For others, it’s boots. And more recently, we’ve seen people enter through heavyweight T-shirts and loopwheeled jersey.

However you’ve arrived, the pattern is similar: you begin with one category, then the horizon expands.

When Bryan and I worked on The Rebel’s Wardrobe back in 2022, we deliberately looked beyond jeans and the usual suspects. We explored the origins of more than 40 menswear classics across workwear, military, Ivy, and naval traditions.

Last year, Bryan also wrote several denim style pieces here on Denimhunters—on colour combinations and classic pairings like flannel and denim—looking at how these pieces actually work together.

In a new article, he narrows the focus to ten core garments that form the architecture of a rugged wardrobe—pieces like the chambray shirt, the peacoat, the penny loafer, and others that quietly anchor everything else you wear.

If jeans, tees, and boots are the foundation, these are what give the structure depth and longevity. It’s worth a read.

READ THE GUIDE TO MENSWEAR’S 10 CLASSICS

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Kato’s New 17 oz. “Monster Slub” Denim

In case you actually do need a pair of jeans, Kato has just launched something that caught my attention.

A new 17 oz. selvedge they’re calling the “Monster Slub”—built around exaggerated uneven yarn that promises plenty of surface character as it fades.

Availabe in the straight leg Hammer fit

I wore Iron Heart’s slubby selvedge for a full year, and what defines fabrics like that isn’t just weight—it’s the way the irregular yarn creates depth over time.

If you prefer denim with visible texture rather than a flat, uniform look, this is one to keep an eye on.

CHECK OUT KATO’S 17 OZ. SLUB DENIM

SOSO 33 oz. Left-Hand Twill (While It Lasts)

In case you think 17 oz. is too lightweight, SOSO is back with something else for the heavyweight crowd.

Last year, I reviewed their 33 oz. ultra-heavy denim, which remains one of the most extreme options on the market. “Built for true denim enthusiasts (or crazy people)”, as they put it in the product description 😂

They’re now offering this denim in left-hand twill, available in both jeans and denim jacket—and Johan told me in an email that this will be the only batch of left-hand twill at this weight.

Left-hand twill typically feels slightly softer and smoother over time compared to right-hand twill—still dense, still demanding, but with a different hand and break-in character.

At this weight, we’re not talking about everyday denim. But if you were curious about the original 33 oz. and wanted to experience it in a slightly different weave, this is an interesting development.

Orders placed until 26 March are also entered into a giveaway for one of three handmade wallets made in Sweden using the same 33 oz. fabric.

GET SOME LHT 33 OZ. DENIM HERE

Sales Update and Cultizm’s Spring Promotion

I’ve updated the Sales page with current markdowns from the retailers and brands we regularly feature. If you haven’t checked it recently, there’s a solid mix of denim, boots, flannels, and outerwear worth digging through.

Also, Cultizm has launched a spring promotion, offering 20% off selected products with the code SPRING at checkout. You can shop that sale here—remember to use that code at checkout.

As always, I keep the sales page updated as new deals appear. If you’re building out your wardrobe—or filling a gap—it’s a sensible place to start.

The post You Don’t Need (More) Jeans, You Need to Build a Wardrobe appeared first on Denimhunters.

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

10 Menswear Classics That Will Never Go Out of Style

February 27, 2026 by DENIMandPATCHES

Stop Chasing Trends and Start Investing in These Through Line Pieces

When researching for our book, The Rebel’s Wardrobe, we looked through thousands of photographs of the twentieth century’s most stylish rebels.

We noticed that, while fashion trends came and went, stylish rebels (past and present) gravitate to the same rugged pieces.

Photo by Sanford Roth, 1955

Together, these pieces form a kind of through line that connects the rugged rebels of every age to each other. It’s what would allow us to drop a mid-century rebel like James Dean or Marlon Brando into the middle of Times Square today (or any other day) without them seeming out of place.

These pieces aren’t just stylistic curiosities that have held out interest. They’re assets in any wardrobe, and they’re worth investing in.

Photos by Teruyoshi Hayashida from the Japanese edition of Take Ivy (1965)

Why Invest in Timeless Pieces

Well-made clothing is an investment, and any investment is a gamble. It’s relatively easy to justify a modest spend on an on-trend item, but, as with any small stake, the pay-out is fleeting. There’s a quick sugar-rush-like high, and then we’re on to chasing the next trend.

The through line pieces—especially when they are well-made—are appreciating assets. They age slowly and gracefully, repaying their investment not in novelty but in longevity.

Cuts and scars might consign an on-trend piece to the rag heap. For the well-made through line piece, though, signs of wear and tear are badges of honour, conferring rather than subtracting value.

New to Rugged Menswear? Start with Jeans, Tees, and Boots

Telling you to invest in a great pair of selvedge jeans, some quality tees, and a pair of sturdy leather boots is likely to be advice you’ve heard before.

But if you’re new to this scene, or just want to brush up on the basics, start your hunt with these guides:

RAW DENIMS

QUALITY T-SHIRTS

LEATHER BOOTS

The Timeless Ten: Menswear’s Through Line Pieces

These ten through line pieces form the backbone of a rugged, enduring wardrobe. They cover workwear, military, Ivy League, and naval tradition. Different origins. Same through line.

The list in hard-wearing shirts like the chambray and the heavy flannel; outerwear staples like the peacoat, the denim jacket, and the M-65 field jacket; underdogs like the rugby shirt, the Breton, and penny loafers; the fisherman’s sweater; and, finally, the crew neck sweater that starts it all.


MENSWEAR CLASSIC #1

The Grey Crew Neck Sweatshirt

In 1926, Bennie Russell was a varsity quarterback at the University of Alabama. The wool sweaters the team practiced in were hot, itchy, and difficult to launder, so he asked his father, founder of Russell Manufacturing Co., to make him something better suited to athletics.

His father responded by producing a heavy version of the long-sleeved cotton shirt his company was then making for women. Athletes flocked to the sweatshirt, quickly making it a fixture on tracks and fields around the country. 

An early version of the sweatshirt in a photograph likely taken in the early ‘30s

Following the war, when campuses took a turn towards a more casual collegiate style, the sweatshirt (often with the flocked lettering pioneered by Champion) became one of the defining pieces of Ivy style–a key point of inspiration for Japanese designers.

Most of us have at least a few inexpensive sweatshirts kicking around in our wardrobe already. The difference between these mass-produced sweatshirts and the genuine article can’t be fully appreciated until you’ve worn one of the latter. Definitely worth investing in. 

Bahzad of Wonder Looper modelling their classic grey crewneck

While sweatshirts are available in nearly every imaginable colour, it’s the classic grey, with its long athletic and casual pedigree, that belongs in every single wardrobe. Our favourite versions are produced in Japan, Germany, and Canada.

Our Favourites Crew Necks:

  • Buzz Rickson’s Sweatshirt
  • Wonder Looper Sweatshirt

MENSWEAR CLASSIC #2

The Chambray Shirt

It wasn’t until early in the twentieth century that the button-up shirt as we know it began to emerge. Until then, the buttons on a shirt would terminate around the sternum or navel. Shirts would be unbuttoned and then pulled over the head.

“Jacket-style” shirts, which unbuttoned all the way to the waist, quickly crowded pull-overs out of the market, setting the stage for the emergence of a true-blue American workwear icon: the chambray shirt.

1904 and 1920 ads for chambray work shirts – Both photos from Rite Stuff

In the 1920s and ‘30s, American brands like Big Yank, Montgomery Ward, and Hercules produced chambray work shirts that became a kind of unofficial uniform for the working man. Soft, durable, and easy to launder, chambray work shirts are the original “blue collar” shirt. 

Over the last century, chambray has worked its way into nearly every facet of menswear. A close cousin of denim, the fabric is at its best when approached reverently and nostalgically by heritage brands that respect the shirt’s long lineage.

In either work or western versions, chambray shirts are a no-brainer. They pair brilliantly and easily with selvedge denim. They look great when new, but they really come into their own when they’ve been washed down and baked in the sun. 

Our Favourites Chambrays

  • Heimat Arbeitshemd
  • Buzz Rickson’s Chambray Work Shirt
  • Real McCoy’s 8HU Chambray

Or find your favourite in our in-depth chambray guide here.


MENSWEAR CLASSIC #3

The Rugby Shirt

The rugby shirt is equal parts gentility and brutality. With its white collar, buttoned placket, and often-vibrant school colours, it betrays some of its origins in England’s upper-crust public schools. At the same time, it seems to cry out for collision and carnage.

The bone-rattling sport was born in England in 1823 at Rugby School in the West Midlands. At first, players wore white collared shirts and matching trousers. It was utter chaos for spectators, with nothing to distinguish the players from each other other than knit caps (one team would wear red, the other blue). 

Australian ruggers in 1941 – Photo from Saint George Dragons

When English footballers started wearing vertically striped cotton jerseys, rugby players followed suit, opting for collared jerseys with brightly coloured horizontal hoops that helped distinguish them from footballers but, more importantly, from each other.

Photo from Grailed

They were worn almost exclusively as a display of school and team spirit until English rebels like Mick Jagger and Oliver Reed started wearing rugby shirts in whatever colours pleased them. This helped permanently shake the rugby shirt loose from its academic and athletic roots.

To lean into the rugby’s rough and tumble reputation, wear it slightly askew. Unbutton the placket and let the collar roll or stick out at awkward angles. Don’t iron it into shape or cover it with layers. It’s a rough and tumble shirt. It doesn’t need much help.  

Our Favourite Rugby Shirts

  • J. Press ‘Made in America’ Rugby
  • Heimat Raglan Rugby
  • Barbarian 4-Inch Stripe Rugby

MENSWEAR CLASSIC #4

The Peacoat

Double-breasted and made from extremely heavy wool, the peacoat was for centuries the sailor’s best foul-weather friend. While Dutch sailors pioneered the design in the eighteenth century, it was English and then American sailors who made it iconic.

Sailors adored the peacoat. The double-breasted jacket could be fastened across the body in either direction (depending on which way the wind is blowing), and the handwarmer pockets sit high on the body. Thrust your hands in the pockets and the jacket tightens around you. 

An American sailor in Iceland – Photo from Sally Gary

The jacket’s most striking feature—its large ulster collar—can be turned up and, in particularly nasty weather, fastened with a throat latch. The turned-up collar not only keeps the throat warm, it also frames the face brilliantly—an unmatched combination of substance and style.

After WWI and WWII, sailors made landfall with their peacoats tucked under their arms, and these jackets (along with mountains of surplus and civilian versions) quickly became a go-to piece of outerwear for style-conscious rebels on both sides of the Atlantic.

Robert Redford in Three Days of the Condor: Paramount Pictures

The best modern versions of the peacoat capture all of the brawny brilliance that made the piece such a formidable opponent. With extremely heavy melton shells, large collars, and corduroy-lined pockets, they’re ready to do battle with the elements. Turn the collar to the wind and set sail.

Our Favourite Peacoats

  • Buzz Rickson’s Peacoat
  • Cockpit USA Admiral Peacoat

Want more options? Visit our guide to naval jackets here.


MENSWEAR CLASSIC #5

The Penny Loafers

Around the end of the nineteenth century, wealthy English fishermen flocked to the Norwegian fjords looking for the world’s best fishing. The Lords of Salmon returned to England with more than just their catch. They adopted a leather slip-on the Norwegians called the teser shoe.

Norwegian shoemaker Nils Tveranger – Photo from Aurlands

One Norwegian shoemaker, Nils Tveranger, who had apprenticed as a shoemaker in Boston before WWI, saw an opportunity and, incorporating a moccasin-style gathered toe stitch, introduced the first recognisable penny loafer. 

His shoes spread among the upper classes in England, making the rounds at exclusive resorts on both sides of the Atlantic. In Palm Beach, the shoes were spotted by the founder of Esquire magazine, who quickly partnered with G.H. Bass to produce Weejuns (a nod to the shoe’s Norwegian roots).

The Bass Weejun – Photo from G.H. Bass

Inexpensive and stylish, the shoes were quickly adopted by young Americans, who began pairing them with jeans and white socks in the ‘40s. The “sloppy look” as it was dubbed at the time started with young women, with men quickly following suit. American college students gave the shoe its most enduring name when they started slotting pennies into the vamp sometime in the ‘50s.

Selvedge denim and penny loafers make for a combination as dynamite as ever, and the shoes make an ideal alternative to boots in the summer months. Invest in a good pair and they’ll age and patinate brilliantly. The very definition of casual elegance.

Our Favourite Penny Loafers

  • Alden Penny Loafer
  • Grant Stone Traveler Loafer

MENSWEAR CLASSIC #6

The Heavy Flannel Shirt

An Iron Heart UHF styled by the good people at Withered Fig

Originating as a kind of coarse and heavy overshirt worn by sixteenth-century Welsh farmers, flannels found their true calling in the boreal forests of the American north. Warm, rugged, and highly visible (a key safety feature), flannel shirts and jackets became a kind of uniform for American and Canadian loggers.

Lumberjacks in Michigan (1925) – Photo from Minnesota Historical Society

In 1850, Woolrich Woolen Mills made their first foray into the garment game with the now-distinctive red and black buffalo plaid. When stories began to circulate about a mythical, larger-than-life logger named Paul Bunyan, he wore the logger’s uniform: jeans, suspenders, and the buffalo plaid flannel.

Pendleton performed a similar trick when, in 1924, they debuted their first Virgin Wool Shirt. While flannels and working cowboys were hardly strangers, Pendleton’s plaids caught fire in the western scene. By the middle of the century, Pendleton’s plaid wool flannels were everywhere.

Brian Wilson of the Beach Boys wearing a Pendleton – Photo from NYT

From the surf scene of the ‘60s to the grunge rockers of the ‘90s, from field and stream to campus and coffeehouse, plaid flannels, made increasingly from brushed cotton rather than wool, worked their way into the very heart of American culture and its countless subcultures.

As selvedge denim weights climbed in the early aughts, flannels packed on the pounds as well. Today, extraordinarily heavy flannels are a staple of the heritage scene. Virtually indestructible, these heavy flannels are as essential as they are immortal.

Our Favourites Heavy Flannels

  • Iron Heart UHF
  • Flat Head Flannel
  • UES Heavy Flannel

There are a lot of great heavy flannels out there. You’ll find the best of the best in our flannel guide.


MENSWEAR CLASSIC #7

The Type II or Type III Denim Jacket

Levi’s first version of the denim jacket was a simple, utilitarian design. A boxy fit with just a single chest pocket, the Type I as it was called later lasted for half a century, serving the needs of American farmers, miners, cowboys, and factory workers.

An early Levi’s advertisement – Photo Credit: Getty Images

By the end of WWII, though, denim was heading in new directions. No longer merely a working man’s fabric, denim had a mile-wide rebellious streak. Sensing a shift in their market, Levi’s updated their denim jacket, trimming some fat and adding a second chest pocket to make it more symmetrical.

The resulting Type II jacket, which debuted in 1953, gave double denim looks an altogether new kind of sex appeal. With the help of rebel icons like Elvis Presley and Eddie Cochran, the new breed of denim jacket (and the rebels who wore it) defied authority and convention.

Martin Sheen in a Type II jacket in Badlands (1973): Warner Bros.

Levi’s completed the hat trick in 1962 with their Type III. Born iconic, the Type III, with its trimmer cut, higher chest pockets, and vee-shaped stitches running from the pockets down to the waist, became the de facto denim jacket for the generation that would change everything.

Type II (left) and Type III (right)

The legacy denim brands lost some of their magic touch when denim exploded as a global consumer staple, but Japanese denim purists pulled American workwear back from the brink. Their versions of the classic denim jackets capture some of the magic that help make the originals eternal and are well worth investing in.

Our Favourite Denim Jackets

  • Iron Heart 526J
  • Sugar Cane Type II
  • Flat Head Type III

A good denim jacket is a must-have for any serious denimhead. We’ve rounded up all our top pick in this guide.


MENSWEAR CLASSIC #8

The Fisherman’s Sweater

Our appreciation for the combinations of indigo and cotton runs bedrock deep, but wool isn’t far behind. We know from experience, when it comes to that long battle with the elements that is the Scandinavian winter, wool is a true wonder.

Photo from Wick Society

Atlantic fishermen have long understood this. The classic fisherman’s sweater, likely originating in Guernsey, one of the Channel Islands between England and France, was a tightly knit and slim-fitting sweater made from oiled worsted wool.

Often knit for fishermen by their wives or mothers, the typical fisherman’s sweater would require around 100,000 stitches, taking months to complete. It would be knit symmetrically so that it could be worn with either side facing forward–crucial when dressing in the dark or in a hurry.

The sweaters became a kind of folk art in the fishing communities up and down the Atlantic coast. Patterns were passed down from mother to daughter. Rarely recorded, they were stored in the muscle memories of generation upon generation of the hardy and patient women of the North Atlantic.

Heimat sweater styled by Huckberry

The sweaters first became commercially available in the ‘30s and ‘40s, and, with the help of early adopters like Grace Kelly and Elvis Presley, they quickly became a wardrobe essential. Buy a good one in a classic colour (dark blue or cream) and you’ll only ever need one.

Our Favourite Fisherman’s Sweaters

  • Heimat U Boot Rollneck
  • SNS Herning Fisherman’s Sweater
  • Left Field Sweater

These are just the tip of the iceberg. Dive deeper with our guide to fisherman’s sweaters.


MENSWEAR CLASSIC #9

The M-65 Field Jacket

Militaria slips in and out of style, often playing around on the margins of the mainstream when it’s not enjoying a strong resurgence. The M-65, though, has managed to transcend trends. Since its debut in the ‘60s, it has remained on the front lines of style.

Real McCoy’s textbook version of the M-65

The field jacket issued to American soldiers during the Vietnam War was the culmination of a long period of development. Its popular predecessors, the M-43 and M-51, had served soldiers well in WWII and Korea, but jungle warfare in Vietnam demanded an updated jacket.

Alpha Industries, makers of the iconic MA-1, won the bid to redesign the field jacket. They piled on the innovations, adding a NYCO (a nearly indestructible nylon-cotton blend) shell, a detachable liner, and, most iconic, a zippered collar that concealed a water-resistant hood.

Stallone in Rambo: First Blood (1982): Orion Pictures

When soldiers returned to American shores, it was to a changed America. Battle lines were drawn, and the M-65 found itself on both sides of the conflict. The jacket became a blank canvas, changing meaning radically depending on how it was embellished and worn.

With its striking and immediately recognisable silhouette, the M-65 has won legions of new admirers and adopters with each new generation. From Travis Bickle and Frank Serpico to John Rambo and Public Enemy, the M-65 hasn’t lost a single ounce of its defiant attitude.

Our Favourites M-65 Jackets

  • Iron Heart M-65
  • Buzz Rickson’s M-65
  • Cockpit USA M-65

MENSWEAR CLASSIC #10

The Breton

The sun never sets on the Breton. Perpetually basked in a continental beachside glow, it raises the temperature slightly in every room it enters.

The most essential feature of the breton (called a marinière or tricot rayè by the French) is the pattern–dark blue stripes on a white background. While most modern versions are cotton, the original was wool, and it was worn by French fishermen in Brittany (in northwest France).

The French Navy made the breton the official uniform of French sailors in 1858. Short in the sleeve and wide enough in the neck to expose the collarbones, the shirts were easy to get on and off, even when wet, and they made sailors easy to spot in the rigging. 

With the help of Coco Chanel, the iconic stripes became a fixture on continental beaches following WWI. At the same time, it flexed its muscle on screen, with brawny actors like John Wayne, Kirk Douglas, and Marlon Brando all showcasing the breton’s rugged potential.

Photo from Style Francais

While there are literally thousands of shirts that look the part on the market today, there’s a big difference between horizontally striped shirts and true-blue bretons. Look for something traditional–preferably made in France. When the sun comes calling, you’ll be glad you did.

Our Favourite Bretons

  • Armor Lux Breton
  • Orchival Breton

Want to Explore Beyond the Timeless Ten?

Most of the pieces above are explored in depth in The Rebel’s Wardrobe, where we trace the history of more than 40 menswear icons—from denim jackets and peacoats to Breton stripes, penny loafers, and beyond.

The book examines how these garments emerged, evolved, and ultimately earned their place as menswear classics. You can get a copy here.

But the education doesn’t stop with the book. If you’re ready to invest, explore our buying guides for jeans, jackets, boots, and other staples here. And if you want to understand the craft—dyeing, weaving, construction, and fading—our in-depth denim knowledge section breaks it all down.

Different entry points. Same through line.

Understand the Details That Matter

I’m Thomas, founder of Denimhunters. I write emails that go deeper into denim—how jeans are made, why details matter, and how to make better choices without the noise.

GET MY EMAILS

The post 10 Menswear Classics That Will Never Go Out of Style appeared first on Denimhunters.

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Got the Jeans, Tees, and Boots? Here’s What to Invest In Next

February 20, 2026 by DENIMandPATCHES

A New Guide to Timeless Menswear, Deeper Jeans Coverage, and a European Brand in Play

It’s been a busy week behind the scenes.

After returning from a fantastic week in the Italian Alps with my family, it was straight back into meetings—about Denimhunters, about Weirloom, and about that European brand I mentioned last week that’s exploring new ownership.

Add to that the final stretch of a strategy project I’ve been working on for a client, and there hasn’t been much time for publishing. But there has been progress.

In This Issue of the DH Weekly:

  • Why I’m working on more in-depth, jeans-focused buying guides
  • A guide to 10 timeless menswear pieces (coming soon)
  • An update on that European denim brand exploring new ownership

Doubling Down on In-Depth Jeans Guides

One of the first things I did this week was to sit down with my mentor, Brian, to talk about priorities and where to put my focus.

Even though I have consulting work alongside Denimhunters and Weirloom—and that’s required a bit more attention than usual this week—the direction is clear: I’m investing more energy into the site.

This year marks 15 years since I launched—read the full story here—and it’s never been doing better. Traffic is strong, revenue is healthy, and I’m seeing the compounding effect of consistent work over time.

That’s why I’m working on more of what Denimhunters does best. Over the coming months, I’ll be putting out more in-depth, jeans-focused buying guides; regional deep-dives and more fit-specific coverage (including the bootcut guide many of you asked for).

In the meantime, here are some of the jeans guides I’ve written over the past year:

  • Heavyweight Jeans Guide
  • Lightweight Jeans Guide
  • Benzak Jeans Guide
  • Brave Star Jeans Guide
  • Iron Heart Jeans Guide
  • SOSO Jeans Guide

You can find all my buying guides here.


Want These Guides in Your Inbox?

I send these weekly updates by email as well. If you’d like the new buying guides and behind-the-scenes updates delivered directly to your inbox—along with links and things I’m working on—you can sign up here:


Out Soon: New Guide to Timeless Menswear

Before leaving for a short break, Bryan finished a substantial draft of a guide that builds on the research behind The Rebel’s Wardrobe.

When we worked on the book, we went through thousands of archival photographs. Trends shifted—but certain rugged garments kept reappearing across decades.

The new guide looks at ten of those through-line pieces. Not jeans, tees, or boots—we covered those thoroughly already—but the garments that pair with them and give a wardrobe depth and longevity.

Three of the ten classics we’ll be looking at in the guide

It still needs a proper editorial pass from me, so it’s not ready just yet. But it’s on the way.

If you’re building from the ground up, start with these fundamentals:

  • The Selvedge Masterlist (our “ultimate” jeans buying guide)
  • Guides to the Best Quality T-Shirts
  • Boots Buying Guide

The new guide will follow soon.


A Rare Opportunity in the European Denim Space

In last week’s issue, I mentioned a well-established European denim brand exploring new ownership. This week, I met with them, and we agreed that I will assist in identifying the right transition path.

The company has been operating for more than a decade and has built a loyal, repeat customer base. They work across both wholesale and direct-to-consumer, with clear room for growth—particularly on the wholesale side.

This is not a startup. It’s an established, independent denim company with solid foundations and meaningful brand equity (and a unique asset). The intention is to hand over majority ownership while remaining involved during a structured transition period.

We discussed several potential routes, including:

  • Acquisition by a larger brand looking to expand
  • A retailer interested in strengthening or developing an in-house label
  • Or a more creative ownership structure built around strategic partnerships

There are multiple viable paths. The right structure depends on the right people.

I cannot share further details publicly. But if you’ve been considering entering the denim space—and would prefer building on an existing platform rather than starting from zero—this may be worth a conversation.

If that sounds relevant, reach out via the contact form and tell me a bit about your background.

The post Got the Jeans, Tees, and Boots? Here’s What to Invest In Next appeared first on Denimhunters.

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Filed Under: Blog

Why Heavyweight Denim Is Popular Among Motorcycle Riders

February 12, 2026 by DENIMandPATCHES

Why Heavyweight Denim Is Popular Among Motorcycle Riders

Why Heavyweight Denim Is Popular Among Motorcycle Riders Motorcycle culture has always been shaped by a blend of freedom, craftsmanship, and practical design. From the machines themselves to the gear riders choose, every detail reflects a balance between personal style and real-world performance. Of all the fabrics that have endured…

DENIM and PATCHES sourced this post originally published on this site

Filed Under: Blog

Denimsandjeans Egypt 2026: Post Show Report

January 23, 2026 by DENIMandPATCHES

Denimsandjeans Egypt 2026 concluded successfully, bringing together the global denim value chain in Cairo over two days. The event continued to strengthen Egypt’s position as a strategic sourcing and manufacturing hub. At the same time, it offered focused discussions on innovation, sustainability, design, and investment opportunities within the denim industry.

Visitor Profile and Attendance

The show welcomed 1,056 visitors across both days, with strong international representation. Visitors included sourcing teams, designers, and decision-makers from New York, Asia, MENA and across Europe.

Key international brands in attendance included Uniqlo, Rag & Bone, Centric Brands, Ann Taylor, PacSun, Abercrombie & Fitch, Mango, Hugo Boss, H&M, Inditex, Bestseller, Worldbox, LPP, Next Sourcing, and Kontoor Brands. In addition, the show saw significant participation from major Turkish brands such as LC Waikiki and Colin’s and Defacto. Alongside this, prominent Egyptian brands including Concrete, Be Indie, and others were also present.

This mix of global and regional brands reinforced the show’s role as a focused platform for sourcing, collaboration, and industry dialogue.

Exhibitor Overview and Supply Chain Representation

D&J Egypt featured 80 exhibitors, offering an overview of the complete denim supply chain. The exhibitor mix included fabric manufacturers, garment producers, accessory and trim suppliers, chemical and dye specialists, washing and finishing technology providers, machinery companies, and sustainability solution experts.

A notable highlight was the collaboration with ITHIB, which brought 23 Turkish companies to the show. In total about 30 Turkish exhibitors participated, alongside 20 Egyptian companies, with the remaining exhibitors representing other key denim-producing regions. Together, they presented a view of denim manufacturing capabilities and innovations.

Trend Area Highlights

Meanwhile, the curated Trend Area reflected both regional inspiration and global denim directions. Overall, it focused on sustainability, comfort, and creative expression.

Workshops and Creative Engagement

Workshops played a key role in engaging designers, students, and industry professionals through hands-on learning and experimentation. In collaboration with KB Denim and HMS Washing, a series of creative sessions were hosted throughout the two days.

Workshops were organized by KB Denim and HMS . KB denim Workshops included:

  • Denim Clutches Workshop by Marina El Belony, Bags & Belts Designer, focusing on craftsmanship and accessory design using denim.
  • Free-Hand Draping Workshop by Waleed Khairy, Fashion Designer and CDD Co-Founder, exploring form, movement, and creative construction directly on the body.

HMS Workshop conducted the immersive “Cairo Denim Heist” session. During the workshop, participants used tools such as the HMS Designer Pen and HMS Moons to create fade effects on denim money bags. The workshop demonstrated water-free techniques, emphasizing innovation without water waste or sludge generation.

Together, these workshops highlighted denim’s creative potential. At the same time, they reinforced the importance of sustainable production practices.

Panels, Talks, and Industry Discussions

The event opened on January 19, 2026, with an Opening Ceremony. Mr. Magdy Tolba, Chairman of T&C Garments, shared insights on Egypt’s growing potential within the global textile and apparel industry. This was followed by remarks from Mr. Mustafa Denizer, Board Member of ITHIB and CEO of Diktaş, highlighting Turkey-Egypt collaboration.

Later on Day 1, the panel “Denim Deal Live: Lessons, Challenges & Next Moves in Post-Consumer Recycled Cotton” took place. The discussion featured Mr. Gokhan Ünsal (DNM Denim) and Ms. Dilek Erik (Sharabati). It was moderated by Mr. Nicolas Prophte of the Denim Deal Steering Committee. The discussion addressed the realities of post-consumer recycled cotton, including challenges in scale, quality, and future direction.

Day 2 opened with “Innovation Under Pressure: How the Denim Industry Is Reinventing Itself.” The panel featured Ms. Kara Johnson (PacSun), Mr. Autari Goggia (Rag & Bone), and Ms. Nikita Raman (Hugo Boss). The session was moderated by Mr. Nicolas Prophte. The panel examined how design, innovation, and sustainability are evolving amid cost pressures and changing consumer expectations.

The program included a presentation by Mr. Ahmed Zohair, Director at GAFI’s Investment Promotion Sector. Titled “Egypt – Great Opportunities for Investment in the Textile and Apparel Industry,” the session outlined policy support, infrastructure development, and investment incentives available in the country.

Conclusion and Next Stops

D&J Egypt 2026 concluded on January 20, reinforcing its position as a focused platform for denim sourcing, innovation, and industry dialogue. The event highlighted Egypt’s growing role in the global denim ecosystem. It also supported collaboration between international brands, manufacturers, and solution providers.

The Denimsandjeans tour continues with upcoming editions in India (May 6-7), Vietnam (June 24-25), and South Korea (September 22-23).

The post Denimsandjeans Egypt 2026: Post Show Report appeared first on Denimandjeans.

DENIM and PATCHES sourced this post originally published on this site

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