DENIMandPATCHES

Balenciaga’s Demna, in his last collection designed for the brand … Are we actually having to say good bye uber-sized denim? We already hinted on this subject back in March when we posted Balenciaga’s Fall/Winter 2025 lookbook.

The collection is framed as a retrospective of Demna’s 10-year tenure at Balenciaga, drawing from 35 past collections along with original, personal wardrobe pieces to conjure signature silhouettes and ethos. Denim is positioned as both homage and evolution. Celebratory rather than purely trend-led.

The overall tone of the collection is subdued refinement, veering away from his earlier gravity-defying monolithic proportions toward sleeker, more tailored forms. Though oversized volumes and architectural exaggeration still appear in outerwear and structural pieces,

But the jeans, well, what can we say? Skinny jeans! .Cropped jeans with faux-fur hems were a standout variation. Relatable streetwear reimagined through playful, ironic detailing that references Y2K excess without parody.

Other denim looks included more straight-leg styles and tailoring approaches: slim yet relaxed styles, paired with sheer tops and leather trims, allowing denim to feel simultaneously familiar and subtly subversive .

Pairings brought denim into layered outfits with oversized clogs or sneakers, shrunken accessories, and sleek hosiery to offset volume and bring the focus back to the denim pieces themselves.

But still, thee are denim and camouflage pieces included which definitely remind us of the “old” Demna styles!

And definitely included were an oversized denim jacket and denim shorts. And also definitely Demna=style oversized leathers.

The post Balenciaga Resort 2026 – Oops Skinny Jeans?! first appeared on Denimology.

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We don’t want to brag — but fact is, we have so definitely been predicting the come-back of low-rise jeans! Remember our Diesel feature (read here) back in March 2025, among many other trend reports.

So now that low-rise jeans are officially back on the fashion radar this summer, are we allowed to brag?!

What we love about low-rise jeans is their blending of nostalgic Y2K vibes with contemporary, more wearable tailoring and styling. Meaning that as part of the indie sleaze and brat aesthetic revival, these jeans reflect Gen Z’s throwback fashion embrace with modern execution.

Low-rise jeans nowadays come in many different versions. The most popular being the low-rise baggy or wide-leg style. Think about relaxed hip-rise fits, and not body-hugging.

Scroll down to find our team’s favorite picks available to shop for right now.

Madewell Low-Slung Baggy Jeans ($99) – available in 10 different washes and colors

Diesel Flare Jeans ($250)

Joe’s The LOU LOU Low-Rise Wide-Leg Jeans ($198)

Garage Low-Rise Baggy Jeans ($74)

Pacsun Jade Low-Rise Bootcut Jeans ($58.54)

AG AG-ed Low-Rise Wide Leg Jeans ($186)

AGOLDE Low-Rise Baggy Jeans ($228) – available in 16 different washes and colors

Edikted Low-Rise Wide-Leg Jeans ($88)

The post Low-Rise Jeans Are Definitely “High Rising”‼️ first appeared on Denimology.

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ONI Denim takes its name from “ONI” (Devil).

The origin of the name ONI traces back to the brand’s first business visit to retailers in Tokyo. The distinctive texture of the original ONI jeans left a strong impression on the retailers, likened to the rugged face of a devil (“oni” being the Japanese word for devil). Inspired by this story, the name ONI was born. 

Masao Oishi, a key figure in Japanese denim gained prominence at Levi’s Japan, He played an important role in the creation of the first Japanese jeans brands in the 60’s – Canton Jeans.

Despite zero advertising and public relations campaign, ONI Denim has emerged as one of the most coveted jeans brands from Japan.

As mentioned above, Masao Oishi carries over 60 years of experience in the Japanese jeans industry. Initially as one of the first employees at Levi’s Japan, he later then contributed to the establishment of several pioneering Japanese jeans brands. His extensive experience has culminated in the unique craftsmanship at ONI.  

Oishi believes the quality of the products will speak for themselves. The secretive nature of ONI Denim reflects a craftsman’s focus on his artwork rather than on publicity. Wearing ONI jeans offers an exceptional journey; the more they are worn, the more expression of the devil denim comes to life.

If you’re a raw denim, selvedge jeans kind of denimhead, then ONI Denim is definitely a brand for you to check out.

Below you can find some of the brand’s key characteristics:

• Ultra-Slubby and Textured: Oni denim is renowned for its noticeable irregularities and texture, setting it apart from other brands.
• Low-Tension Weave: The use of low-tension looms creates a looser weave, contributing to the fabric’s unique feel and character.
• Secret Denim: This signature fabric is celebrated for its specific blend of earthy beiges, greens, and blues, which fades into stunning washed-out tones.
• Limited Production & Craftmanship: Oni Denim’s fabrics are challenging to produce, even for experienced craftsmen, limiting their availability and making each pair a unique piece of craftsmanship.
• Innovations: Despite its traditional approach to denim production, Oni also offers innovative fabrics like stretch denim, green cast denim, and the lightweight “Kiraku” denim.

You can shop for ONI Denim at Blue in Green Denver and at Blue Owl.

The post Introducing: ONI Denim Made In Japan first appeared on Denimology.

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Pacsun is reclaiming a familiar cultural cornerstone with the launch of its Fall 2025 campaign “Denim Days,” a celebration of the daily ritual of wearing jeans.

The campaign was shot inside a classic shopping mall, at a time when Gen Z is rediscovering mall culture as a shopping destination and as a social and creative hub. The campaign leans into that with a cast of emerging talent, playful nostalgia, and a strong point of view on what jeans mean today.

The new fall collection showcases jeans as a daily staple, whether heading to class, meeting up with friends, or going out. To reflect that versatility, Pacsun is putting a name to it, literally.

For women, while Pacsun continues to highlight their viral Casey Low Rise Baggy, the brand is also introducing new styles like the Jade Bootcut, Zoe Low Rise GF, Sloane Ultra Baggy, and Jordyn Low Rise Straight.

For men, the collection introduces the Blake Extreme Baggy, Ryder Ultra Baggy, Mason Baggy Barrel, Jordan Bootcut, Dylan Baggy, and Cade Straight, offering new takes on core fits.

The fall denim collection speaks to a range of personalities and silhouettes.

“Denim has always been a central part of Pacsun’s story, and a central part of how our community expresses themselves,” said Richard Cox, Chief Merchandising Officer at Pacsun. “With our Denim Days campaign, we wanted to tap into cultural moments that are important to our consumer. The mall is back, jeans are personal, and in true Pacsun fashion, we’re meeting our audience where they already are.”

Cast with a group of creatives closely tied to the brand, including The Williams Twins, who have been frequently featured in Pacsun campaigns, model Alana Champion, and rising talent Jackson Passaglia, Marlee Guillory, May Li West, Cayley Claire and Tatiana.  The campaign reflects Pacsun’s continued commitment to spotlighting real voices shaping culture today.

Pacsun will also be hosting a special Denim Trip with creators later this month, taking place in Jacksonhole, WY. The experience will give creators an opportunity to showcase how they wear their favorite styles IRL, with content rolling out across social media in real time.

As part of its continued push into social commerce, Pacsun is also activating during TikTok’s Super Brand Day late July. The activations will include livestreams at Pacsun’s flagships in New York’s Soho and Downtown Los Angeles, driving momentum and engagement around the new collection.

This marks the third time Pacsun has partnered with TikTok on Super Brand Day as part of their continued relationship.

The Denim Days campaign and new jeans collection rolled out on July 12 on Pacsun’s online, and social platforms, and will launch in retail locations later this month.

The post PACSUN – Denim Days Fall 2025 💙👖 first appeared on Denimology.

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Fiorucci’s Spring 2026 fashion show was a joyful, creative revival of Elio Fiorucci’s playful spirit. With freedom, optimism, and childhood wonder at its heart.

Under Francesca Murri, Fiorucci reimagined Milan’s Via Paolo Sarpi as a fantastical public square where everyday meets surreal with a playful, childlike energy.

Janina Zais joins the show as guest artist, extending the collection’s playfulness through hand-painted body art. Models became “living artworks,” adorned with whimsical body paint by artist Janina Zaïs – complete with cherubs, dog snouts, and cartoon motifs, emphasizing transformation and imagination.

Fiorucci Spring 2026 is a heartfelt celebration of optimism, art, and play, merging lukewarm Milan streets with pop fantasy. The show married sculptural, wearable denim pieces and graphic-rich costumes with a vibrant palette and interactive runway setting—inviting audiences to rethink fashion as a joyful, imaginative medium. Have a look at the whole show in the video below.

You can shop for the current Fiorucci collections on the brand’s website, at SSENSE, and at Revolve.

Below you can see the collection’s denim and leather key looks.

The post Fiorucci Spring 2026 – “Piazza Fiorucci”‼️ first appeared on Denimology.

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